In addition to the aforementioned explanatory factors used, we incorporated an additional set of variables to capture this temporal dynamics: relative peak time, i.e. whether the location is mentioned during or after the peak in post volume; and time since start, i.e. days since the beginning of the hurricane. Here, the definition of peak in collective attention is critical, because it determines the point at which an entity is expected to become shared knowledge<cite> (Staliūnaitė et al. 2018)</cite> .