Mobile recommender systems: An overview of technologies and challenges <s> Content based filtering <s> In this age of information overload, people use a variety of strategies to make choices about what to buy, how to spend their leisure time, and even whom to date. Recommender systems automate some of these strategies with the goal of providing affordable, personal, and high-quality recommendations. This book offers an overview of approaches to developing state-of-the-art recommender systems. The authors present current algorithmic approaches for generating personalized buying proposals, such as collaborative and content-based filtering, as well as more interactive and knowledge-based approaches. They also discuss how to measure the effectiveness of recommender systems and illustrate the methods with practical case studies. The final chapters cover emerging topics such as recommender systems in the social web and consumer buying behavior theory. Suitable for computer science researchers and students interested in getting an overview of the field, this book will also be useful for professionals looking for the right technology to build real-world recommender systems. <s> BIB001 </s> Mobile recommender systems: An overview of technologies and challenges <s> Content based filtering <s> Since their introduction in the early 1990's, automated recommender systems have revolutionized the marketing and delivery of commerce and content by providing personalized recommendations and predictions over a variety of large and complex product offerings. In this article, we review the key advances in collaborative filtering recommender systems, focusing on the evolution from research concentrated purely on algorithms to research concentrated on the rich set of questions around the user experience with the recommender. We show through examples that the embedding of the algorithm in the user experience dramatically affects the value to the user of the recommender. We argue that evaluating the user experience of a recommender requires a broader set of measures than have been commonly used, and suggest additional measures that have proven effective. Based on our analysis of the state of the field, we identify the most important open research problems, and outline key challenges slowing the advance of the state of the art, and in some cases limiting the relevance of research to real-world applications. <s> BIB002 </s> Mobile recommender systems: An overview of technologies and challenges <s> Content based filtering <s> The explosive growth of e-commerce and online environments has made the issue of information search and selection increasingly serious; users are overloaded by options to consider and they may not have the time or knowledge to personally evaluate these options. Recommender systems have proven to be a valuable way for online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. Correspondingly, various techniques for recommendation generation have been proposed. During the last decade, many of them have also been successfully deployed in commercial environments. Recommender Systems Handbook, an edited volume, is a multi-disciplinary effort that involves world-wide experts from diverse fields, such as artificial intelligence, human computer interaction, information technology, data mining, statistics, adaptive user interfaces, decision support systems, marketing, and consumer behavior. Theoreticians and practitioners from these fields continually seek techniques for more efficient, cost-effective and accurate recommender systems. This handbook aims to impose a degree of order on this diversity, by presenting a coherent and unified repository of recommender systems major concepts, theories, methodologies, trends, challenges and applications. Extensive artificial applications, a variety of real-world applications, and detailed case studies are included. Recommender Systems Handbook illustrates how this technology can support the user in decision-making, planning and purchasing processes. It works for well known corporations such as Amazon, Google, Microsoft and AT&T. This handbook is suitable for researchers and advanced-level students in computer science as a reference. <s> BIB003
Content based recommenders are somewhat simpler to implement, since they are based on metadata of the actual data. This metadata can be some technical description of an item, the genre of a movie, the title, type, author or other defined set of keywords BIB002 BIB003 BIB001 . This is done by maintaining a list of attributes and searching within the list. Content based recommendations is a durable technique and the database is constantly updated with user preferences. Moreover content based is used in systems like news filtering and information retrieval. Furthermore systems like that, are used when there are not enough ratings to perform a collaborative based approach.