industrial designer: Okay , project manager: Yeah ? industrial designer: how can I get this on the whiteboard ? project manager: Well it's you dumped the file in the  in the sh in the project document folder .  , diodes ,  bat batteries and   LED lights , they're needed and they're  everywhere available . It's a common  technology  , like I told   , the circuit board , it's the most  important   part of the remote control .  , we can use for that  fibreglass with copper wires , it's it is  can be made as fast as printing paper . project manager: But you don't think it's a problem  to design  the technical part of the remote control ? It's gonna be easy ? industrial designer: No . M user interface: With technical industrial designer: no , it's  it's just a part of  a known technology , yeah . industrial designer:  user interface: But I kind of  industrial designer: I don't think so , project manager: Okay . industrial designer: because of the all the televisions  there are a few maybe a couple of televisions with the new functions , user interface: Yes . industrial designer: but is it useful to put them on a on a standard  remote ? project manager: Well , we'll see .  , well I don't know if you got the same  pictures as I got , project manager: No . user interface: and I think they're we have to focus  on  the  one hand the expert view or the novice user . th I think it's it's very much  depending on the user requirements , I don't s  know who's doing t project manager: Well ,  will there be some  user requirements later on ? The ones I I've  received from the account manager . user interface: Yeah , but it I think that's very important to watch  what kind of functions there we want to  put in a remote control . user interface: Yeah , well y we can put functions in it when  yeah , when we  get the user requirements  and we can update it . we should we should choose one  we should not compromise but  really choose for  expert viewer or novice v marketing: Yes , I agree . user interface: Well , yeah w if you want try a a a huge market , if you want to reach a huge market ,  like elderly people and we have to choose for novice user . It's it's really  depending on how how how far the the the remote controls are already in n  in use . Well , some of that will Yeah , but i but it will be more clear when we come to the  u  some of the new requirements . project manager: So user interface:  well , there are l at least  basic functions ,  like just th the channels  one till nine ,  on and off switch , which must be clear with a red button or something like that .  , most standard  have volume , of course , and a mute function , and , of course , the next and previous channel .  Yeah , I just   I thought Joost was looking at the trendy the trends in the markets , and I don't know if there  are any   if you put more functions , more buttons , maybe it's com becoming less trendy or something like that . user interface: M you can just you can k marketing: I haven't really found a conclusion like that .  , I th I thought the the with less buttons you can make a more trendier  marketing: Design . project manager: user interface: Yeah ? marketing: user interface: well , that's all I have to say , I think . The working method  there were hundred   w h one hundred people ,  how do you say  , f watched using remote controls in the usability lab and they also  filled out a questionnaire  with a few questions .  , ask whether  common remote control looks good or not , about willingness to spend money on remote control , about zapping behaviour , and  and stuff like that . So if we make a trendy design , we sure have seventy fi seventy five percent of the market , which you can reach .  , channel selection , volume and buttons for text , and the more  , yeah , other functions , like audio settings , video settings , sound settings are not said to be very important and  very much used . And  an important thing here , the most important customers  , which is over seventy percent of our market , is in the age range of thirty six to sixty five years old . And  elderly people , our market , are less interested in  nice features , but more willingly to spend more money on remote controls . We shouldn't implement too much features on  on our remote control , because elderly people will get th lost .  , all the settings , about audio settings , video settings and channel settings , which are not very often used , we could group them  on one button and make them accessible  in one menu button or whatever , because they are used very rarely and well , it  there are a lot of options there , so we can really make  yeah , how do you say , we can spare at buttons over there . marketing: And  , if you want to implement V_C_R_ and D_V_D_ options , group them in the button , not too  Yeah . Small buttons , so they won't be very  , how do you say project manager: Visually presents . And a trendy look , well  , although seventy percent of the market is  consists of elderly people  who don't really care for trendy looks or whatever , I guess it can do no harm to make it trendy for the other thirty percent . project manager: Well , then we I'm gonna show you some of the new project requirements and then we gonna discuss on  what features we find important . Well , I think that may be so , but well , we can't just leave the teletext button off . project manager: So the compromise we could make is just to make one teletext button , you know , like on and off , and don't make a lot of special put a lot of special features on it to make it transparent or marketing: Not too much , no . project manager: You know , it's just you want you want to be able to make use of teletext , but not to play with it that much . Otherwise , the project becomes more complex , which endangers the time t t ma  the time to market . So maybe we should leave all D_V_D_ and V_C_R_ related features off completely . So you  talked about the elderly who were willing to spend more on a remote control and who were interested . project manager: But , well , they're not relevant because we are aiming at a younger marketing: I don't really agree actually , to be honest . It's a very small market which we will approach then if we  want to reach customers younger than forty . project manager: Yeah , but it is it's is a dif it's a fact that the th th that bigger market you're talking about , we already cover that . marketing: Mayb yeah ? project manager: Our company already sells remote control to the older people , but we we also want , you know , a new customer group . project manager: no no , but I think we have to just keep in mind what the older age group wants . So maybe we can make a remote control that's primarily interesting for the younger group , but isn't that bad for an older person either . user interface: But what's our slogan ? project manager: Sorry ? Yeah , you will have to look that up . I thought it w might be , let's make things better or something , but user interface: Sense simplicity . Well , if I can  make a start , I think it's becoming more clear what kind of remote control it's gonna be , and I already talked about the maybe you have a f familiar with the rem remote control that has the the can opener underneath it . I think we're we're looking for some marketing: project manager: Yeah , we we're looking for a really simple remote control with only basic T_V_ functions . marketing: Well , to be honest , if  our  aim group is  till forty , not older than forty , maybe that's not very  yeah , we don't really need to have a simple remote control . marketing: I think we can implement more functions then , because  basically  the younger people are more able to adapt to new technology user interface: Yeah , but wha project manager: Yeah , yeah . marketing: and therefore will be a more project manager: M yeah , that's why  well a lot of  the use the requirements the the account manager sent me , I think they are are c are contradicting each other , user interface: But project manager: because they want a simpler design , and no  other  s functions than just T_V_ , but they s do aim at a younger marketing: Yes . project manager: Well , ma user interface: Yeah , but you sai you said that that a lot of functions aren't used . user interface: So why should j we put this function in ? marketing: Well , I think user interface: I think more I think  people younger people are more looking for just a trendy look than  more functions . industrial designer: project manager: But I think  you we can make some discuss  distinctions in  what kin in the , know , th th in functions you have Y Well you have different kind of  equipment in your room , like a t T_V_ and a D_V_D_ player . project manager: You can  , know , you you can make very d you can put very detailed functions regarding the T_V_ set on your remote control  with the with  the , you know , audio settings and  v  screen settings . But w maybe we should put some func  , I know that the younger people will most likely have a D_V_D_ player they want to , you know , they want to  marketing: Yeah , control . user interface: Yeah , d yeah , but th the functions are not in the remote control we're making . marketing: project manager: No , yeah , th th the user requirements of the the The new project requirements told us not to user interface: It's n Yeah . Maybe like rewind and wind , marketing: project manager: or n what d what do you guys think ? industrial designer: But you can put them under the same button . project manager: But what do you think ? marketing: So t project manager: Do th should we implement features that   or functions that to control other devices ? user interface: No . project manager: No , you don't think so ? marketing: user interface: No , new requirements say no . project manager: maybe there there there is something th m most of the time these functions don't support the particular device as well as their their own remote control . user interface: Yeah , but project manager: You know , a lot of D_V_D_ players have some tricky settings with industrial designer: Yes , but we user interface: I i if it's too simple  th they won't use the remote control , they use their own th th with lot more functions . That's that's wha marketing: But but for for example , V_C_R_ , that's better example in this case . I think on a remote control for television you don't need to be able to programme  the V_C_R_ to start recording at three P_M_ or whatever , project manager: No no , you don't No no , you don't need it . project manager: Okay , but we have to think  w we have to think D_V_D_ I th  , I guess , marketing: Yeah , I know , but  project manager: so  but  from my experience it's kinda a lot of D_V_D_ players , you know , like forwarding , goes differently . project manager: Maybe if we just leave the D_V_D_ functional m  Well , I was thinking about putting it in , but concerning the project requirements and what you just said , I think we m should focus on the T_V_ then . user interface: Yeah , but just keep it simple and look more at th project manager: And  and it's just an  a complimentary remote and not a universal one . It's just a s it it should be something that is like a gadget on your coffee table , industrial designer: Yes , but there are there are project manager: and it's just for when you you you jump on the couch , you pick up the the the nice remote , the simple one , just to put on the television , nothing more . project manager: but what televis industrial designer: But how wi how will you be able to handle a whole market ? There are  a dozen of  dozens of of remote controls that have project manager: Yeah , we we'll make w this one trendy . project manager: Well , we we will come to that , but ju first on the on the functions . If you have a  a page which consists of more pages , and you are not a very quick reader , project manager: Oh , okay . marketing: then I think it's very irritating if the next page shows up , but project manager: Yeah , but  I think that becomes too difficult , it's not a very common function and people will have to read up on their remote then . project manager: Yeah , yeah , but maybe you s yeah yeah , maybe y you do , but I've never heard of it in the first place . And user interface: Will you look marketing: industrial designer: project manager: we have to well t yeah , and t and teletext is becoming outdated . user interface: Yeah , I  , it's Sunday I always use it for the  yeah , for the soccer  project manager: Yeah , but do you like to have a such a s stop button ? Or do you think it  I think it's a kind of   very rare and special function . user interface: Well ,  when you   when you look  for example  , a couple of weeks ago I looked at the for the flights , and there are a lot of flights in one page , so if if th project manager: Yeah . Okay , it goes Yeah , but that's kind of stuff we should do on the internet right now . industrial designer: Yes , but you could put user interface: Yeah , but industrial designer: on the z on the zap buttons you can put it to  to  access all the same pages . project manager: Well yeah  , industrial designer: If you have seven pages , you can go up and down . project manager: lots of new televisions can store pages , you know , and then you can just skip manually through them using industrial designer: Yes . we also meet the other thin y you sh you just re we have to choose for the the simple design , I guess .  , well , what functions do we have to decide on ? Or do we  I dunno if we have t stif specifically name all the functions we n we want . marketing: I think the plus and the minus button should be  quite present , project manager: Th that's that's that's considered to be trendy also . project manager: Or maybe you should place them on a  , in a special way ? user interface: I don't know . project manager: Yeah , something or  somethin special way to to zap through the it has to s it has to be yeah , and quick . project manager: Yeah , and it the buttons should make it  possible to to zap through your channels in a rapid at a rapid pace . project manager: Oh , what should we decide on then ? I think in a in a case of this simple remote control , the technical aspects which  weren't worked out already , but it w shouldn't be a problem then . user interface: Maybe  project manager: No , okay , but we don't have to  , when we don't want to  control other devices , I think it makes it even more simple . project manager: I think that we should use  d user interface: Yeah ? marketing: I think double A_ . project manager: th the most  Well , it has to be simple , and I wi user interface: Yeah . How much time do we ha we have left  ? M m m more than thirty minutes ? marketing: I think about twenty minutes . But that's that's Do you  have you have you think about tha thought about that ? How we can what the extra touch can be . Do you suggest design or the shape or some gadget f f kind of feature or industrial designer: Maybe th m project manager: Well , it was something about how we lose them . Maybe it should be a remote control when you you clap you hands it makes some noise or some gadget kind of thing . marketing: I think that's n that's more for a for an age range or  ten to twelve or whatever . user interface: industrial designer: project manager: Nah ,  a lot of people like to have such kind kind of kind of gay kind of things . It w it w should be like a birthday present or something that you give someone , and it is i has something nice . project manager: Or maybe it w should have a big  light that can flash or something on it , user interface: Yeah . I think it's very impor because we're gonna make such a basic remote control , we have to do something to make it special . marketing: Ye I think the can opener i is a brilliant idea actually , because television and beer is not a rare combination . But and I think it's gonna be  very  it has to be sturdy or something , so maybe with with bouncing pads so that you can just throw it on the floor or something . project manager: you know y not s people , when they buy it , they have to think , well this one lasts for a long time . project manager: So maybe  that's i I think that's when  when we decide on these type of functions , know , basic functions ,  it's very important to find something like this . project manager: also for you maybe , when t you it's very nice when you can be entra when you can be trendy , and and  and al as in a friend use friendly as well , you know . project manager: So big buttons , flashy design , and maybe some kind of gadget kind of thing . project manager: Yeah , or just different colours would be  I don't know if people also wanna spend more money on fronts for their  remote control . project manager: It could be be Yeah , you never know , but user interface: Why not ? marketing: Yeah . If you want it to be something , you know , it's ha doesn't have much functions marketing: project manager: want to be you don't want to get it l make it marketing: Yes , it it it should be f be visible nearly anywhere in the room . Yeah , you have to put it on its So it's like a vase or  something you put on a table . project manager: Yeah yeah , but yeah , but you also can put it somewhere near the window in marketing: If you do that , but I don't know if that's possible within the production cost of twelve and a half Euros . user interface: project manager: I I don't marketing: I in in the base we could like make  a button , and if you push it , the remote control itself s makes noise . marketing: That's probably stupid , but  as I found here  , fifty percent , was it fifty ? industrial designer: But that's that's fun for the first time , and then the second marketing:  fifty percent fifty percent often loses remote control . project manager: Yeah , but but when you when it gets lost , how can you press the button to make it marketing: No  , of the base the the the the the the the thing you put it in . marketing: If an a button in in that  user interface: project manager: And then also you don't even need batteries , because you can make it  chargeable . project manager: Yeah , that w yeah , but yeah , the pro No , well I think that it might be t p Well , nee but we don't Yeah . project manager: Maybe you , but we don't know much about production cost , but when you you can imagine that when you spend twenty five Euros on a remote control and it's a basic remote control , then the then the money there must be money to spend on that kind of st you know , rechargeable units . Aye ? project manager: Yeah , but we would d ma we'd do it in Taiwan and So , it's not gonna be that expen user interface: Production . project manager: S some kind of be I've never seen that before , and you make it   be  , you see it with  the mo the mouses nowadays . industrial designer: Yes , but is that handy ? project manager: Well , I well it's really ch you can recharge it , so you ha never have the battery problem . user interface: It's it's it's it's project manager: And  you can always find your remote control up user interface: it's not the purpose to be handy , it's industrial designer: But but remote controls remote controls nowadays can can last  two years , three years , with with t two batteries . Well , maybe yeah , you could when that's when it's too costly , you could probably skip the recharger , industrial designer: And then you project manager: but you will you do need  also an  , also you would need a battery in the the base unit as well , you know . Or marketing: Well y you you could connect that to two hundred to twenty volts , of course . project manager: Yeah , but then it's very easy to make it also a rechargeab I don't think that is gonna cost much to make it also a recharge function in it . marketing: On the other hand , if you don't do it , we can also make a nice bay .  , it looks trendy and still still put a bleep function in it , project manager: Yeah . marketing: but  I think the bay is definitely  project manager: I think it's a good idea . And make it , you know , we we  Well , we  it's it isn't a t a most  costly  remote control . We just put some simple button in , make it big and sturdy , nothing more , and just make s sure there's some noise that it can make , or probably some kind of cheap light thing around it or that it  that it lights up , marketing: Sure , why not . And if you put it away , I think it's  w we have to we  that's  marketing: Yeah . And for twenty five Euros people want something remote c special from your mote control , marketing: Yeah . project manager: and we can't deliver that in r with  regards to the functions , user interface: Yeah . project manager: because we aren't gonna put marketing: With eye candy , ear candy , whatever . And then  when make it , you know , nice looking shape and this and then you also you got the stand-up thing . project manager: Oh , if it let's well , we will see what's possible concerning the the costs , and if it's possible we'll do that . project manager: And the first thing we the most likeable thing to to n to skip is then probably the recharge function or something . And and what people just think about , well , I'll never have to buy any r batteries again , so y b because it's very annoying when your battery is empty . And you know then when you haven't batteries around , and probably for two weeks , your remo I've experienced that that marketing: Most televisions break down before the battery pack is empty , so yes . Well , we will we will I think we'll work that out , zapping , numbers on it , bi user interface: Or just give a beep when the battery's out or  down . user interface: project manager: 'cause as long as it stays as it ke keeps working , you're not very motivated to do something about it . project manager: You don't want to have ever have those problems , and you won't have if if you have the rechargeable . And you don't have to use the unit , you can also put it on the side if people don't like it . project manager: Yeah , but it w  , if if they pay for it because they think , oh , that's a great idea , I'm gonna use it . And when it , you know , when time goes by and they think , well , I'll never put him in the recharger , I think last long enough , then they put it on side and they can use it now and then . Then when they look get m I I I know for sure that everybody who buys this remote control , within a couple of months of they will be in the situation that they they're seeking for the remote control , they wanna see something quick and  just push the button and th  , user interface: Yeah . project manager: Yeah , I've never it's so simple , but I've never seen it . project manager: Okay now , well , how much time have we got left ? These clocks aren't  synched . marketing: project manager: Oh , now I've put  well , it is twenty p user interface: Yeah , I'll project manager: Okay , so we have ten minutes or something ? marketing: Something like that , yeah . project manager: Oh okay , I'll make sure I'll I had some problems with  the digitising the the first minutes , the the s the next minutes won't be a problem , but I'll try to make sure the first one will be in the folder too , but maybe it won't work , but you'll see . user interface: Can you make an   a part of f folder for the minutes maybe ? project manager: . Yeah , because  I I d I did  the first minutes I did were were were a bit scratchy , you know . Then I did a s second one with a nicer layout , which I could  , know , use for the other ones well , but  I d think  I forgot to do put done under the first one , and when you go write a second  it's get it's not working when you try to write second  paper or something . project manager: And then you you had to overwrite it or someth I don't know . Has anyone got  a little bit detailed ideas about the shape ? user interface: Do you get an idea of the shape ? marketing: I don't , for one . user interface: A little bit bigger , yeah but marketing: The shape is nice , it's  something different , and we want we want that . project manager: Well , I I I have to say , I have this  can opening remote control in my head most of all , marketing: Yeah . user interface: project manager: or I think some maybe we should no , that will be too costly . project manager: We shou we could also , that was a would also be an idea , but I don't think it I don't know if it exists already , you should like make Alessi or something design it . But that's gonna then you c then you don't marketing: Yeah , but twelve and a half Euros ?  project manager: Yeah , but then you don't have t yeah it that's not something i that's in the production cost a one it's a one time , you know s was it's a single cost . project manager: Yeah , m but but then you can nah , I don't thin I think that it would be more expensive , because I've bought the Alessi stuff more often and even small pencil holders or something are more expensive . marketing: Yes , volume and programme should be there I guess , because you hands wi  y your hands will be in the smaller part . project manager: And and lights ? How we're g well , maybe  s a ring of no , no , you have to Maybe on the side of it . project manager: Yeah , but I also meant the the blinking li w you know , the ones that also blink when you try to   locate your remote . And then you have a strip of  lights or something user interface: Yeah , exactly , and then there is yeah . industrial designer: marketing: Half and hour ? user interface: Okay , five  marketing: I thought our next  next individual round was half an hour <doc-sep>Right so  this meeting will be about the conceptual design , don't ask me s precisely what conceptual design is , it's just something important that we need to do . In this meeting ideally we'll come to some final decisions on what we're gonna do for the prototype . Right so  , apologies for the last meeting , it was brought to my attention that I did not make the roles clear enough , so I will attempt to do so more accurately in this particular meeting . So , basically all we're gonna do is have some presentations again much like last time , and gonna go through you ,  whoever wants to go first is f fine by me  and we'll collate what we know about  what we discussed in the last meeting , possible directions . And then we'll make some more decisions on  basic  firm up our idea on how we want this remote control to look and work . It is Nathan right ? I'm not calling you the wrong name over and over again ? industrial designer: No Nathan's fine . industrial designer: basically what I'm gonna have to talk to you about today is  component design and it's been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers , project manager:  . We've already kind of gone over this but we're gonna have to get into more detail and probably have to reach some conclusions some time soon . Our manufacturer didn't say anything about lithium so we might have to look if we do go that route , we might have to look elsewhere . Basically , it's like a  the idea of moving the remote would create enough energy to keep it running . So that's one possibility but I don't know whether that would be powerful enough to illuminate a touch screen .  and then as far as the way it's shaped , we can do standard boring flat , which we probably don't wanna do , curved or very sexy double curved . project manager: What kind of th thickness are we looking at ? industrial designer: I imagine that we could specify . industrial designer: the buttons , there are multiple scroll buttons available from our manufacturer , but to use those we'd have to use more chips ,  and that would cost us more . And if we do go with the rubber doubled curved case  we'll have to use rubber push buttons because the other buttons aren't compatible with that . industrial designer: one thing that I noticed was that most remotes operate on a infrare on the infrared part of the spectrum . So you notice when you push a button on a remote you can't see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that . And if you were to record if you were to make a video recording you could actually see the light .  one thing that I thought might be interesting was to use part use visible light coming out of the remote , just kind of as a fun gimmick . industrial designer: Course it'd have to be a part of the spectrum that wouldn't damage the human eye or anything like that . project manager: is there an option that we can have that off or on so a person can select like industrial designer: Yeah .  , and then on to the circuit board that we're gonna use , also known as the chip .  , we really don't have any way around the T_A_ one one eight three five . project manager: user interface: industrial designer:  findings , okay , we're very limited by what our current manufacturers can offer ,  and my question to all of you is , should we look to other manufacturies or should we just make do with what we have available ? user interface: Interesting question . marketing: Well I'd say shop around but with our time constraints , is that really a feasible option ? project manager:  .  , if we do go the lithium battery route then we'll have to go outside our current manufacturer . My personal preference is I'll just throw my cards on the table ,  I think we should probably go the solar battery route , just to kinda keep with the environmentally friendly theme that we have going on .  , I like the idea of the visible light signalling , that's something to set us apart and  I was thinking about I was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes . So we're not so confined by one style and say some you know , say our the one marketing: Right . industrial designer: if we just go with one and it doesn't go over well then we're in a bad situation . project manager: Can we do marketing piloting too ? Try to see what kind before we launch can we see how they're received ? marketing:  It's an option ,  but actually there's I've got some research already on like what we're looking at and trends in casing right now project manager: Okay . project manager: That's perfect , so I guess that makes sense for you to take it from here . project manager: industrial designer: user interface: Did you ? marketing: You waiting for me ? project manager: Fascinating , compelling even .  , basically I was looking at what's going on in the remote control market right now and what's going on in other design fields , to see sort of what's what's trendy , what's new , what's happening .  , remote control right now basically everybody says they want newer , fancier , more exciting they're sick of this boring , normal , functional ,  that we need innovative design options and there needs to be an easy user interface .  the challenge is that current trends right now , across the board in fashion , in furniture , in technology , is a very organic fruit and vegetable kind of thing . user interface: project manager: user interface: project manager: user interface: industrial designer: marketing: Now I'm not saying we should have , you know , tomato shaped remote controls or anything , but I think it is possible maybe to use  natural colours , like if wood is an option , that whole organic , sleek , clean , industrial designer:  . Different skin options , or if we can't afford this touch plate thing , or touch face screen interface  , maybe having the b images be specific , like you could choose your menu bullets to be project manager: Tomatoes . marketing: a different shape industrial designer: user interface: marketing: or okay , not the example I would choose , but you know what  to t sort of and th apparently the feel of the next couple of years is spongy , project manager: industrial designer:  . marketing:  not something I I've come up with a though if we can get around to getting piloting , I thought maybe a casing option like  not like a skin , but like a holder almost if you could do like  , leather options or wood options or something industrial designer:  . As far as the rubber that we can use we can use a rubber as part of the case , marketing: So overall I think we should stick with what we're finding , everyone's looking for easy to use , technologically innovative and this fancy new I think perhaps the double curve thing and maybe this rubber option is our best way to go for right now . Well I d but then if the touch screen thing isn't gonna work out for us that's really a non-issue . industrial designer: I like the idea of of rubber too because it's tends to be associated with being durable , something that you can drop and it doesn't matter . project manager: Yeah , it's like , yep industrial designer: Taped with duck tape and what have you , marketing: Very much so . project manager: it's ubiquitous isn't it ? user interface: We can have a duck tape casing . user interface: marketing: I think that goes against the whole fancy something , a new line , project manager: user interface: It could go with the granola crowd . project manager: industrial designer: user interface: marketing: Ah , it could be , it could be , project manager: Great , marketing:  . project manager: industrial designer: marketing: user interface: So yur user interface , guys , is basically aspects of a computer system that we can see or hear , or otherwise  perceive . Here's a d series of different remote controls industrial designer: user interface: that are out on the market today .  voice recognition , we we  actually have some new  information from our research design team but  I'll get to that in a moment .  , so current voice recognition starts up to about eighty speech samples ,  and basically you record your own verbal labels c and connect them to the remote control . Now our design team , research team , has been able to  set up a system in which  you can teach the remote control voice c recognition system to respond to  with standard responses . Like you could say good morning  remote control and it'll say in a sexy female voice , Good morning Joe . project manager: marketing: project manager: industrial designer: user interface: In fact we already have this for a coffee maker line marketing:  . project manager: Lot of single people on the  on the re on the remote control research team user interface: On the remote control industrial designer: project manager: at the user interface: right . user interface: another concept is what  Apple has come up with , the spinning wheel with  L_C_ display like on the  iPod project manager:  . user interface:  and then we have the scroll button with integrated push-button , kind of like a modern a bit bulky , a bit crazy , project manager:  . user interface: And  some special components ,  ideas like  blocking , having the ability to block channels from your for your children  and  dedicated buttons for for commonly used  channels and even  ideas like secured or hidden programming but  I again if we go with touch screen I don't think that's a big issue . industrial designer: marketing: user interface:  the jumbo universal remote control is almost impossible to misplace or lose . user interface: again probably not what we're going for marketing: user interface: so I  my ideas here and kind of where I think we're heading is something slightly larger than a regular iPod  with a hard cla c  plastic casing marketing: Okay . user interface: although I think some of the suggestions we've come up with are definitely  very good ideas .  changeable casings  our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it marketing: right . user interface: and kind of get used to thinking about maybe buying another one which can add value to our  bottom line .  touch screen interface ,  possibly having go-to buttons being  stuck into the system so those don't move away from the screen , the important ones like power , volume and jump between channels .  , and of course our voice command system which I've talked a little bit about already project manager:  . user interface: and  the use of recognisable colours and shapes to aid recognition of the features  that are around so red for power ,  arrows for different volume ups and downs and channels ups and downs and what not . user interface: And  perhaps even adding in some stupid little jokes with the voice recognition idea like perh  for instance my toastie maker that I got from my bank marketing: user interface: has jokes when it's ready . project manager: That's what they need , it's like a little dongle it just sticks up this further so you don't have to stand up every time , just connect it , my kingdom . Now we kind of have to come to some decisions , I figure we can just go down the line and all three of us can have a chat about it . Based on what Nathan presented as far as the  various costs and benefits  I think , I dunno , what do you guys think about the touch screen at this point ? marketing: I think it's our most marketable feature just because it's so new and it's something that is showing up in other places . marketing: But can we really afford it 'cause it looks like they would be , that would be a really main cost source then project manager: marketing: right ? industrial designer: My estimate is that in order to incorporate touch screen technology it's gonna cost us upwards of seventeen fifty Euro per remote , project manager: To produce each one . marketing: And our goal was to be under twelve fifty or we have to be under twelve fifty ? project manager: Well . project manager: There is , it's just , it is a question of and how much ca o does that mean we're gonna have to increase the price to make money . marketing: Can we justify it ? project manager: from twelve fifty if we d wanna get our fift  hundred per cent profit margin  that would mean selling it from twenty five . project manager: So user interface: Where do you guys come up with these numbers ? industrial designer: That's just off the top of my head , project manager: From the board , industrial designer: it is pending further emails . project manager: well marketing: Though I think that's what people would pay for , user interface: marketing:  if you're gonna pay for an expensive high class remote , you're gonna expect it to do something project manager: That's true ,  industrial designer: It is the new it would be in a class of its own . project manager: And that's to be fair the  the per cent of the market we're not going for mass any you know , mass sales anyway , we're gonna make  we we're not talking about selling eight zillion of these things , we just couldn't , not for twenty-five Euros , marketing: Right . project manager: so we could probably maybe shrink the profit margins rather than selling for twenty five , sell 'em for thirty , but that's something that we can have finance deal with . project manager: or wh y wh what was your thought on the matter Ron ? user interface: I'm thinking that's  definitely a good idea and I also think that we could probably come up with some sort of a cheaper  means to to go about this kind of production , my my team in the  on the third floor suggested that  marketing: See if we can cut some corners . Well and we can look into this other manufacturing option , and maybe we can get 'em somewhere else cheaper . industrial designer: We could initially go with what we have and if we can find them cheaper later on marketing: Right . project manager: No we could have a s very simple touch screen , you know , there's always the opportunity , if it's gonna be about the size of the iPod or whatever , you know , w we yeah , I guess we can play around with it a bit . Alright , let's let's say that okay so the touch screen will be our  our main selling point here . project manager: So user interface:  I think that we really have two main selling points , I think that our casing and the voice recognition marketing: Yeah 'cause with voice recognition  really this is pretty bells and whistles kinda remote . project manager: if if we're looking at bottom line , now we're looking at upping the cost to seventeen to get the touch screen on , user interface: project manager: I think we might have to drop the voice rec . user interface: To be honest , we have the capa we have the design in-house , marketing: Price-wise . user interface:  we've we've come up with this , with this new voice marketing: True . What do you think on it Nathan ? About the voice rec ? industrial designer: I think if we we do both the obviously production costs are going to go way up  but it does put it into it'd become the Rolls Royce of remote controls basically . Course , maybe they hadn't thought of this whole touch screen option , but definitely we know the market is there for voice recognition so to say we have the technology and we're not gonna use it even though we know it'll sell is a call I don't think I can give the highs ups . marketing: Like really I can't go in and say no we're gonna just ignore everything we know . user interface: Does having both really up our costs ? project manager: I can't see how it wouldn't , there's you know the old aphorism , you can have it fast , you can have it cheap or you can have it quality , pick two of three . industrial designer: Yeah , 'cause you you just upping the number of chips that you need to deal with each different function . project manager: Well if we're gonna pick betwe e alright so we have to pick between one of the two . What which , which do we suspect we should hold o we should hold on to ? marketing: Well , we already have research backing voice recognition as you know fiscally solvent . But  I I I personally would tend to another direction but if that's what's gonna sell I think that's what we need to go with and maybe we can table this touch screen for our next model . industrial designer: I think the voice recognition is simpler , we already have the all the technology in-house , it's ready to go , it's packaged , it's project manager: What does the cost look like Ron ? Is it cheaper to do the V_R_ or to do the  touch screen ? user interface: Well my p is project manager: Nathan ? marketing:  . industrial designer: this is just off the top of my head keep in mind , but I think the voice recognition would they're both  they're both gonna push the costs up , but  , since we already have the technology in-house for the voice recognition project manager:  . marketing: And we're still not then we don't have to deal with this battery issue nearly as much either , project manager:  . So I'm getting alright so more or less you guys think that o o of the two of 'em , the voice recognition will be better . marketing: which for right now we can have it on the market sooner which is all in all our best option . industrial designer: marketing: So and when are we gonna have basic prototypes coming up next that's you guys's next step right ? project manager: Yeah , well we'll we'll sic we'll sort out what it what f what else we're gonna talk about for the prototype industrial designer: Yeah . project manager: but yeah that's our next step , it'll be a developing of prototype . industrial designer: Are we going to talk now about  the materials that we're gonna use for the case and all those things ? project manager: Yes . Would the solar power be enough to fuel a voice recognition ? Or this kinesthetic one , would that be enough to fuel a voice recognition remote control ? industrial designer: the solar power definitely would be but I think just to keep people from getting annoyed , 'cause sometimes solar power fails and there's no way round that , we should install a small backup battery . industrial designer: Just to cover those moments when for whatever reason , the remote hasn't been exposed to marketing: Well what of people with like the T_V_ in their basement , project manager:  . marketing: like what if wha we can't guarantee sunlight everywhere so having a secondary source is probably industrial designer: It's true . Yeah , it works about the same as a solar powered calculator , marketing: industrial designer: and you know how those those don't really require that much light , user interface: Calculator . industrial designer: but obviously a little more light than a calculator , but we're not talking about a lot of light . Doesn't have to be out taking a sunbath for a few hours a day or anything . project manager: What do you think Ron ? user interface: I'm willing to agree with everything that's been said . If we're really not  handling the remote control to a great extent we could possibly get away from the idea of having a hand-held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that , kind of a sleek little  neat thing that sits on your table or something . industrial designer: Why , why moving away from hand-held , why ? user interface: Just a thought . industrial designer: What's the  idea ? user interface: Well if you don't need to pick it up it could kind of be a selling point . marketing: I if it's got voice recognition it can be technically anywhere in your room and still do its job . Do you think people that are people that buy a remote , are they always gonna wanna use the voice recognition or is it just something that they do sometimes . marketing: True , and i probabl I think we're banking on selling it to more than just voice recognition people , like we want it to work fundamentally as a basic manual too , project manager: Well we have to have buttons on it too as well . project manager: But that's done , that's no bother  if you look at the catalogue from places like with sharper image or whatever you know they might have or like  who is it , Apple makes these really pretentious speakers with the th sub-woofers you know like clear and glass and you know marketing: project manager: And maybe a menu button and so forth , you know  use a channel button to scroll through the menu d if they want to record programmes or whatever you know  we can sort that out . Maybe something that looks nice on a table is would be good , even though and hand-held the same time . user interface: I think it's all about following Apple's lead on a lot of these things . project manager: Yeah ,  a nice although we do  wh  is I'm recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminium thing marketing: Right . project manager: but you could have a very tasteful  wood coloured or earth tone kind of  marketing: That would be kinda neat . And the  the material like the plastics and so forth , we were discussing that being  using like a rubber kind of softer feel , industrial designer: Okay . project manager: li lik if you feel the the tip on this pen it's a bit gives just a bit . project manager: something where it's  a a more advanced f form of plastic that has some kind of a tactile response to it . marketing: Yeah , which is the next big thing , so that's not gonna hurt us either . user interface: project manager: Yeah let's see if we can do a squishy non-remote control-looking remote control . industrial designer: project manager: But to be fair , yeah , you just c you could just put it literally put it on the the ni the coffee table next to the telly and say volume up . I guess we'll a that's gonna be  a thing , if we run a bit over-budget , that might be okay ,  . industrial designer: Sorry about the  lack of information on cost , I just haven't been provided that information by our manufacturers marketing: Okay . project manager: We'll have more of an idea when the prototype have more of a industrial designer: and I'm just having to guess .  , so user interface: project manager: we've revisited the touch screen and more or less ruled that out , I think so we're more or less con we wh wh we're more or less in agreement that we want to have a  a simple kind of function , you know , not too complex . Well when the majority of people are only using the most primary functions on a daily basis , although I'm not saying we should completely rule out major functions , they should be secondary , at least if not functionally then visually , like those shouldn't be industrial designer: Right . marketing: Take precedence , industrial designer: If , if we're not going the touch-screen route then we can  just incorporate maybe something that folds out marketing: yeah . industrial designer: like what you often see on these kinds of remotes is the most basic functions up here project manager:  . marketing: Well and do we wanna consider like an iPod screen which isn't a touch screen but you're still scrolling through menu options , in p user interface: Think then we're hitting our cost issue again . project manager: Yeah marketing: True , project manager: we've also got the the me the thing of , industrial designer: Yeah . project manager: if we're gonna have a non-remote-looking remote , how do we yeah . project manager: we could do a slide or a compartment , you know , like if it say it's a lit little vaguely ovoidal type of thing , it'd be easy to have a compartment in there . project manager: Or you know , a b a b a a series of you know three or four buttons with a menu button and then a side an s up and down type of thing , like on  like on a D_V_D_ player . You know you see the modern D_V_D_ players'll just have  a menu button on the side and then four buttons around them marketing: industrial designer: So are we gonna are we talking we need to figure out what kind of buttons we're going to use , are we going to use scroll buttons ? Rubber buttons ?  project manager: Well it seems like I dunno it seems to me that we could just do the  stick with the rubber 'cause since we're probably gonna be using some kind of  rubber for the outside case marketing: Yeah . user interface: I think to a certain extent we have to stick with  kind of  a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command . Well no it's basic just like four directions that are that can use as menu or channel and volume or however you wanna do it , are really versatile and everybody's already got them to some extent on the remotes they already own so it's not like we're dealing with everybody relearning things 'cause that's not something anybody's gonna wanna buy a new for . That seems to be selling  and we we've more or less agreed that we want to kar target this youth market ,  . project manager: Especially now with eighteen to thirty five year olds being such a large quantity of the population . Yeah alright , well , more or less covered what we need to cover I think fi an an any final thoughts before we think about doing the protot moving on to the prototype . project manager: The  , yeah okay I was just gonna assign tasks in the next b anyth any oth user interface: Sure . industrial designer: have we decided that we are gonna go with different style cases for different people ? project manager:  . industrial designer: Or are we just going to go with one ? ..It's very , it's very hard thing to predict because you have different cases marketing: Yeah . industrial designer: and that might open up your market a little bit obviously , but if you have just one case and it doesn't go very well  . industrial designer: but obviously having more cases also costs more so project manager: Well then again colours wouldn't be so hard to do , you could have  a , you know , a   kind of a natural wood colour , like a stained wood and  , I don't know , olive green or something . project manager: That wouldn't be so much of a problem to incorporate into the colour of the thing . user interface: And again copying iMac's kind of for iPod Mac Apple's  colour scheme . project manager: Yeah , I think that's probably a good id okay so let's work on  multiple case colours . But yeah , stick with the same kind of kinda yeah , the same basic non-remote kind of remote design . I want the  I'd like Nathan , I'd like you to work on just the basic look and feel , what can we accomplish , given these parameters that we're just gonna sort of have this kind of  non-remote remote . project manager: And  Ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple . industrial designer: user interface: marketing: project manager: And also  specific instructions will be sent to you by your coaches as well . project manager: So that's what to start with for now , is that alright , you guys feel clear about this ? marketing: Cool <doc-sep> I'm the Project Manager of this project , and  , well I will tell you on what actually is the project .  there are cameras industrial designer: project manager: everywhere around the room especially here for your face , of course , and this isn't a pie , it's a a set of microphones industrial designer: project manager: and there are microphones here also .  well  user interface: Well industrial designer: project manager: I said I'm the Project Manager and  I'm hoping  for a good project and  I'd like to hear  who you are and what your functions are  on this project . industrial designer: Okay ,  I'm  I'm the Industrial Designer and I  hope to  look forward to  a very  pleasing  end of this  project .  well I said  we're working on a project and the aim for the project is to to create a to design a new remote control which  has to be original , trendy and of course , user friendly . As you can see , all of these phases consists of two parts , namely individual work part and a meeting where we will discuss  our work so far .  as you also noticed  this presentation document is in our  project folder and every document you put in this folder  is  it is possible to show that here in our meeting room .  and yeah there are available on both smart boards but I think we will  mainly use this one for the documents in the shared folder .  the most functions  we will use will be to to add a new page ,   to go back and forward between pages , and of course  to save it every now and then .  and this is the pen with which you can draw on the board , for instance like this if everything's okay , user interface: project manager: but I first have to put it on the pen , you see I'm new to it too . project manager: As you can see you have to move it a little bit slow , it's not such a fast board , it's a smart board but also a slow board . industrial designer: user interface: project manager:  but you can write things and of course you can also , when you click here ,  erase things , so we have  est left . project manager: Well you can erase it with the eraser , but  you shouldn't delete an entire page , but just create a new blank one . marketing: S project manager: I will delete this one now because we don't use it yet . project manager: But you can of course erase when you make a mistake , but don't  delete entire pages . And you can also  let's see I think it's here  change the  colour of your pen , for instance take a blue one and  change the line width like to five .  that's what you will need for our first exercise , because I'm  going to ask you to draw your favourite animal . user interface: industrial designer: project manager: It's also to gets to know each other because  I'm asking three things ,  for that  drawing , industrial designer: Okay . project manager: to do it on a blank sheet , with different colours and I just showed you how to pick a colour , and also with different pen widths which I also showed you . Well I'm not very good at drawing , but I will  go first and  try to draw user interface: project manager: Or maybe you should guess what I'm drawing , eh . And I hope our project group will not be slow , industrial designer: project manager: but we will  work to a good result industrial designer: project manager: and do it  as fast as we can . user interface: marketing: I think it's easy to r  to recognise as a giraffe . marketing: Anything else you need to know ? project manager: Could you write the words ,  underneath it ? Or more words . industrial designer: marketing: user interface: Well  industrial designer: user interface: you can guess what it is , I hope . project manager: industrial designer: I've I've  user interface: industrial designer: Eraser . I can see we have some  drawing talent  in this group , industrial designer: user interface: Not really . And we're hoping for a aim of fifty million Euros and  we are hoping to achieve that  by aiming for an international market .  what's your experience with remote controls ,  what kind of ideas do you have to design a new remote control , maybe for which market segments should we aim , or should we aim for all segments . marketing: Yeah but then again you you still have a lot of buttons , user interface: Yeah , that's right . industrial designer: Yeah marketing: so industrial designer: but you could  I thin  there's a possibility to g  to  to put those buttons  behind some  kind of  protection marketing: Flap user interface: Right . Yeah , okay , that's possible , industrial designer: That's possible , so that you only get the marketing: but it'll get very big the the remote control . industrial designer: No n n no , just  for example you got th  the same size  remote control you use everyday , but  the usual buttons such as   zapping  as you call it in Dutch . Because  things for  teletext , I dunno  , w industrial designer: marketing: - , of course . project manager: So you don't want to bother people with  loads of buttons , but on the other hand they need many buttons marketing: No . user interface: But if if it's if it's international you should  look in think in Britain they have  different things they can do with the T_V_ , or so  that you can choose what you want to see . I dunno if you should  take that in consideration , or that you just should aim for the normal T_V_s industrial designer:  . marketing: Yeah I think that's the better one , user interface: And the B_B_C_ . marketing: because I think if you you're going to target a lot of people and the whole world and only Britain then I think the cost will  rise higher than the twelve fifty , I think . So  I think  when p  when  the customers will buy this remote control , they already have  the remote control which  companies   with  the the standards  remote control with which comes  with the television . user interface: Well industrial designer: In those in that user interface: but marketing: No but user interface: but then you have to to find your other remote control if you want to search . Yeah , th it it's I think that's not user interface: That's not industrial designer: Yeah but I but it is impossible to  to accommodate  accommodate  all the buttons on the s on the difference different televisions sets on one remote control . industrial designer: Because  for example Sony television  has the opportunity to s to make   to make it possible for to see on one side of the screen  teletext , and on the other side  just n  regular television . industrial designer: Because you can't use a Panasonic  remote control on a on a Philips television . marketing: Yeah , but then you have to choose the always with r universal remotes you have to choose the code . But I think like the two pages on the same screen , like teletext and normal television , that's that's nowadays standard , I think . industrial designer: but  I think that most people  th  will buy the remote control because because  the first they lost the one they lost first one marketing: Simplicity . user interface: and c if you look into the future , then they want will want the button , if their thing is broke .  our next meeting  will start well we're a little bit early , but our next meeting will start in in thirty minutes . industrial designer: user interface: project manager: In the meantime  there's time for some  individual actions . project manager: that's good , five minutes and  the meeting's over ,  right on schedule . industrial designer: No , user interface: No industrial designer: the Industrial Designer will take a look at the working design , user interface: the Yeah . industrial designer: and the in  usability interaction user interface: project manager: Industrial Designer , okay , industrial designer: Yeah , okay . user interface: So So I should look at  what you should be able to do with the remote , or  , or how I don't really project manager:  well those instructions will be  in the email you will receive  shortly , I hope . project manager: No ? Okay well I think then we have to head  back to our offices and  start working . marketing: Where does it says we have to make a remote , because I presumed She didn't know who . project manager: Okay , well I expect everything will be much clearer with the instructions we will receive  shortly <doc-sep>industrial designer: Should I bring my  pen too ? project manager: Yeah just yeah , no , industrial designer: Or project manager: that's for me , I just have to make some notes . marketing: Can you hear me ? Hello ? project manager:  actually my laptop doesn't work , marketing: Test . So  the thing we have to know is you already know what we're going to do , you also read what this the things or , not yet , user interface: Yes . So  , yeah , it has to be original , trendy , user-friendly that's what we're going to design . We have to look what the needs are , the effects of the functional design , and and how the  the the remote control works , so that's where we're going to look in the functional design , it's for the f next meeting . The the second thing is the conceptual design , that's what it that's  the spe the specifications of the components and the properties and the specifications of the user interface . And we have to look what  the market is doing for what kind of  remote controls are in the market . And the third thing is  the detailed design  and that's exa yeah , you know what it is , it's exactly how it looks and whatever . Okay so  no , this is a these are two smartboards , with the  f  s an introduction of that one . And you already saw you know all that that you here can put  things in the the red project  map . You have to  draw  a favourite animal on the whiteboard marketing: project manager: and  and say why it's your favourite animal . So and you have this is just to try it out and we have to  use a different pen colours and different thickness of the pen . So okay , so first have to show you , maybe you can come here to have a look how it works . project manager: I just h industrial designer: project manager: Something like this ? Oh no marketing: It look like a dinosaurs . project manager: Okay , so just for you guys just one of you can draw a painting if you want . Okay and then  what's the colour ? How do I do project manager: It's in format .  there has to be water , project manager: Just marketing: but project manager: No it has to be an animal , so if that's it's it should be a shna snake or something . marketing: Yeah yeah , but it's an animal it's an animal that lives in the water . marketing: Okay , who next ?  project manager:  do you have to write down why  that doesn't matter , just it's to get used to the whiteboard , but it's okay . project manager: Maybe you should hold your pen a bit more to the back , so that no , to the yeah . industrial designer: user interface:  industrial designer: marketing: A sheep ? project manager:  we d only have twenty five minutes , so . project manager: Just hold it more more to the back then you don't have user interface: No project manager: okay . project manager: I thought these pens would be just   you write it down and you download it to Word , you already did it or no ? No , not yet , okay . user interface: Yeah , that's right , project manager: But it's just user interface: it but you actually got to write on the paper . project manager: Yeah , I know , but I d I I thought it would be just in in in  typed words in Word , marketing: Yeah yeah , it's a real pen . project manager: so that's not user interface: Yeah , but it's just a picture . user interface: You really marketing: Y you can you can't edit in the edit it in Word . project manager: industrial designer: marketing: project manager: I don't know , what time did we start this meeting , I'm not sure . marketing: project manager: Oh industrial designer: marketing: project manager: this is definitely the best one . project manager: Okay , so  what we know is that we have to sell this  remote control for about twenty five Euros . And  we have to make a profit of fifty million Euros , so we have to  use a big market in Europe . project manager: So can someone make a a calculation about how many we have to sell of these to make fifty million , I dunno .  so we're gonna have a little discussion about  what experience are with a remote control the and everything , so just have a look how it we think about remote controls . marketing: Yeah , my first question was does it have to be a a universal remote control ? project manager: Oh yeah , that's a good question . marketing: Because we sell it    lonely from the t and not with the television , we sell it  apart . project manager: I think it's I'm not I'm not sure , marketing: So I project manager: it's not  I think industrial designer: Yeah , it probably would be universal . marketing: Because user interface: And only television ? Or more devices ? project manager: I don't think you can buy a a a universal  remote control for twenty five Euros , so not sure , but industrial designer: maybe , I don't know . marketing: Yeah , I know  you can buy a re a universal  control for  only twenty  Euros project manager: Okay , so we we just say we just say that's universal remote control . industrial designer: And  also for the V_C_R_ and  D_V_D_ player project manager: Yeah , everything industrial designer: and project manager: just so a lot of buttons on the remote control . project manager: what what what's a remote control , it's just a black thing with some buttons on it , it's not nothing very special , but  user interface: Well we can try to make it special . industrial designer: marketing: project manager: So do you have any ideas how it has to look for for usability or user user interface: Well marketing: Well I th I thought about  making it the same  style as the television , we don't have  the same television  all the time , so  that's no matter .  if we  control the V_C_R_ and the D_V_D_ player player with it  it has to be clear , because  kids and  elderly are gonna use it , so  it's not only for the  technical persons .  I think it must be a very good control , so you can    act  use it from  everywhere in your room , the the infrared  thing must be from very good quality . user interface: It shouldn't be too big , marketing: I dunno  user interface: but I don't think we can make it too small , 'cause it has to have a lot of functions , so . user interface: Maybe then you can make it s smaller and uniquer , marketing: Yes user interface: maybe more trendy . user interface: Fold open , project manager: Okay , user interface: where you can see  more options . Maybe for the D_V_D_ pla player or something , industrial designer: Yeah marketing: Ah industrial designer: n marketing: that's that's project manager: if you just user interface: Yeah , something  on top , just dren general things like volume and T_V_ channels and inside things you don't use that often . project manager: Why should you use a touchscreen on a remote control ? industrial designer:  maybe be  it's it's project manager: There are buttons on it . user interface: But that's industrial designer:  like a a to have marketing: Yeah , but user interface: Yeah , I think it's much  too expensive . project manager: marketing: And we have to care for  the strength of the remote control , project manager: Yeah . marketing: because   remote controls are most  things in the house that falls down on the ground and it get often  broken . marketing: Yeah and a lots   lots of kids use it and touchscreen is not  kids  project manager: No . industrial designer: And  how about the batteries ? marketing:  industrial designer:  should you put it in a recharger or a just project manager: Oh maybe that's a good idea , marketing: Ma maybe a home station . project manager: just to put it on your television and just s recharge , user interface: Yeah . user interface: Maybe that's a good idea , but yeah , we have to look at the price now I think . project manager: Yeah , how m how mu how how expensive  is a normal recharger ? marketing: Yeah . user interface: Well  how much is your  standards  mobile phone recharger ? project manager: I dunno . industrial designer: Yeah , if you buy it  separately from your phone it's probably expensive , project manager: marketing: Ah yeah . marketing: user interface: Maybe have  marketing: project manager:  if you th look at the market , it's probably it's still the best way just to put batteries in it , because maybe it's too expensive . marketing: Yeah , but a home station is  a really good idea , because  lots of people are  lose their remote control and don't know where it is , project manager: Yeah , that's right , yeah . marketing: Maybe it's Therefore it's a good idea , but maybe it's expensive . industrial designer: Yeah , but I have a mouse that's   also  user interface: Rechargeable . industrial designer: Yeah , and and you just have normal batteries that you can recharge and just put it in the station , user interface: Yeah . marketing:  I I set something on paper already , size , looks ,  usable ,  the buttons on usable places ,  the the on off button must be on top , project manager: Yeah . marketing: you you have to  project manager: Has it be has does it has to b have to be   like a different form than a normal remote control marketing: Yeah , I don't I don't know I don't know project manager: or user interface: Well I think we have to look at that , marketing: if we user interface: 'cause well you can do the standard way , but then you won't marketing: You can make it very special , to create our own  looks , project manager: Yeah marketing: but it's very hard to industrial designer: N  if if we want to make it special , we probably have to do a lot of testing , if it really works . user interface: Well you can  have  the basic things on the same place , like on off button on top and the T_V_ channels one two three four as a block , and then the volume  obviously on t on top , so you can see . user interface: But the rest is  you don't use that often , so if you have a clear button with an good icon on it , it should be clear as well . user interface: So it doesn't matter what place it is on the remote control I think , industrial designer: Yeah . industrial designer: And what we have to think about too is   buttons that you use often are  maybe  like when you fold it open , when you have it closed , you can still  do the th the functions . project manager: Yeah , just for the T_V_ and just the normal function , that's fine . marketing:  on on top are the the basic options on top , industrial designer: But n user interface: Yeah , yeah . industrial designer: yeah , but  i basically when I'm watching T_V_ I'm just using like five buttons or so , marketing: and if you fold it open project manager: But maybe it's user interface: Yeah . project manager: maybe it's very hard to to make it fold open and to l look like it's very   what's it's called ? marketing:  . If you if if you make to fold open it's or also an  the strength  is not s as good as a normal  remote control . project manager: Maybe it's hard t user interface:  project manager: No , that's right . marketing:  for m for me  the Marketing Expert , the user requirements  specification , do I need to think as a user , a as a a a only the looks and the user interface: No , what you want to do with it . project manager: Yeah , I think this if you you have to n know if it's for s a T_V_ , a D_V_D_ player , all that things . user interface: Yeah , I also wrote down some stuff project manager: Yeah , user interface: that you want on a project manager: no maybe not not  , that's not a f that's something for for for yeah . project manager: what's in the market , what's normal ,  what kind of  buttons do you have . user interface: What do you want to do with your remote control , what do you need on your remote control . project manager: For the next time you have to  put it exactly on the square , so your laptop 
The Project Manager recognized the importance of targeting customers below the age of forty, as they have specific needs that should be addressed. However, Marketing disagreed and suggested that the project should cater to a larger group of people, rather than just those under forty. The Industrial Design team proposed incorporating advanced techniques, such as a touchscreen, to make the remote control more unique. Despite the advantages of a touchscreen, such as making the remote control smaller and easier to use, Marketing rejected the idea due to budget constraints. In order to balance cost and functionality, the Project Manager suggested giving up voice recognition and keeping the touchscreen. However, Marketing's research showed that interviewees had a strong preference for voice recognition, even when they were not informed about the touchscreen. Therefore, Marketing insisted on keeping voice recognition to cater to popular demand. The Industrial Designer believed that it was impossible to create a universal remote control that could accommodate different TV brands, as each brand has its own remote control. However, Marketing believed that this issue could be solved by developing a universal remote control with a code.
What were the reasons for Marketing's disagreement with the Project Manager and Industrial Design regarding the technical functions, advanced techniques, and touch screen of the new remote control, considering the budget limitations?