marketing: Hello project manager:  like before we  I have to redo the meetings from n th the minutes from the last meeting marketing:  it was discussed in the last meeting  which was opened by the presentation from the interface  designer that  looks would be very important on this new remote user interface: Designer . It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera .  speech recognition is one of her very f favourite personal  features she would like see d d to be integrated in this  in this new remote . user interface: project manager:  marketing: And she was challenged on that point project manager: that's right . industrial designer: project manager: But  her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful .  technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . And how it would works , you press the button , the chip is morse morse code related relays the  to the generat to the generator amplification and  the circuit board is very inexpensive to build and so she thinks this is a great feature  to to to consider . project manager: She would like  this whole thing should be push buttons with a simple chip  scrolling method is more expensive and not that practical anymore . The marketing expert  who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . From her point of view of course one of the most important facts is that we should get to market before our competition does . To do that  maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . And the decision that we took last time was that  the special feature we would like to see is a speech recogniser , the energy should be battery  should be on a chip , should be trendy design , compact and strong , and should have buttons . industrial designer:  and it's it's blue in colour  bright and  it has yellow buttons and all the different colour buttons marketing: industrial designer:   and also i it it will be easily fit into into the hands and you can access all the buttons easily . marketing: You used to have all the buttons user interface: industrial designer:  yeah and   the material which we are going to use for the case is  plastic and  w which which is s strong   and also  for the  the material is plastic and  for the buttons it is  s soft rubber  and als marketing: Oh that's good , industrial designer: yeah . industrial designer: Yeah because   you'll be touching the buttons more so it is soft when you touch it . industrial designer: And then   for the for the led , for the light emitting diode it is a fluorescent green marketing: Now these features includes the s  signal emitting  signal it's the led or L_E_D_ the infrared . user interface: we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness marketing: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . marketing: The next channel in the numeric pattern , or user interface: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . user interface: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . user interface: give her suggestion whether it'll be sellable or it'll be cost effective . industrial designer: marketing: Okay , well  what what I really like a lot about it is that you can reach the whole thing with one thumb , user interface: Yes , yes . marketing: that you can really hold it in one h you don't need two hands industrial designer: marketing: and it's easily reachable even for somebody with a small hand , yeah ? project manager: Yes the buttons are all raised , right ? marketing: The buttons are all raised project manager: Are raised , marketing: and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , project manager: Right . user interface: industrial designer: marketing:  and  I like the idea that the on-off button is in a really prominent place . project manager: Yes , and it sort of sticks up so that you really marketing: Yeah , that's great . project manager: you don't have to g first go like oh yeah here it's on and yeah ,  the  these buttons  around here are the mute user interface: No , these the front buttons which are here , are the mute buttons . project manager: So if you're left-handed or right-handed it doesn't matter . marketing: And this brings the menu up on the screen ? user interface: Pardon me ? This is the menu yes , yes . marketing: This brings the menu up on the screen and the orange ones are user interface: A the the these these two are th to increase or decrease the volumes , marketing: Okay . user interface: industrial designer: marketing: Okay and now I'm supposed to project manager: Well , I have one question marketing: yeah . project manager:  will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? user interface: Yes , it will have  these buttons will have the numbers and all the rest of the buttons will have symbols . project manager: Will have symbols so that that that the user really knows you know and doesn't have to first learn it user interface: Yes , which can be easily recognised . marketing: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn industrial designer: Yeah . industrial designer: Text that we can have on the case itself , project manager: That's right . user interface: And and one more feature is we we have a holder for this remote which is an oyster shape . marketing: Well you know I think we could do something really funny with this too because the snail is known to be slow industrial designer: marketing: and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that user interface: project manager: Now what , what are our special features for the marketing ? marketing: So project manager: That's really the voice recognition that's really unusual marketing: I think voice recognition is our big selling point industrial designer:  . project manager: And then , and then the other thing would basically be sh shape or practicality of use . marketing: So I think we have to play with the image , play with the snail image  play with the visual and then the voice recognition . project manager: Okay , now  having said that marketing: I'm supposed to make a little presentation , aren't I ? project manager: No , now this was our evaluation criteria which we  just have done . marketing: Ah , but in my instructions I think it said I was supposed to go to the board and do something . marketing: Can you just fill it in in the yellow boxes ? Or project manager: Oh , okay yeah , okay , industrial designer: Yeah . project manager:  electronics , simple chip on print ? Is that's what we're using ? user interface: Yes . project manager:  but , yes but industrial designer: I think  that is  f for rubbers that is  yeah case material . project manager: That's just for the case material , user interface: Is this for the case ? Yes . project manager: so special colours though , we having that , marketing: Oh okay , the - , ' kay . marketing: 'cause we didn't put the clock in it after all , right ? project manager: No . project manager: button supplement special colour ? user interface: Speci Yes project manager: Special form ? user interface: Yes d we do have special form . user interface: One two three four five six seven eight nine project manager:  ? industrial designer: Maybe it is it just n project manager: Eight , eight point two . marketing: Okay , well  obviously my method for  s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . marketing: We can't accept every suggestion of course , but maybe we just need to get a few . marketing: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . marketing: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . We wanted the feel to be as soft as possible , we'll have the soft buttons industrial designer: marketing: and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . And functionality I put last on my list because people aren't going to use it before they buy it . industrial designer: marketing: So paradoxically the other features , in other words , the look , the feel  and the shape , that's what people are gonna get in the store . marketing: They don't have a television in the store , they can't play with it . The size is small  and th these points are in the importance for the , for the marketing , these aren't i in how I feel . I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . And then functionality  I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . marketing: So I think that basically we've got a great product and we can get off and running with it . project manager: And  I don't know how we can evaluate that or how we can include that , too . marketing: Well ,  we had what , eight eight euros twenty as our cost ? project manager: Eight , eight twenty , yes . industrial designer: Eight twenty so marketing: And so we've got we've still got four euros to go to spend . industrial designer: We have  four euros , yeah project manager:  maximum we have another four point three euros  four thirty . Well  that's project manager: But  we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . marketing: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . project manager: I'm sorry to interrupt then but I just  recog I just remembered that there was no that that was not  included  that there was no room for any special features , okay ? industrial designer: Included , yeah . You wanna go to this next slide , marketing expert ? marketing: well I isn't this my last slide ? project manager: I dunno .  and we're supposed to talk about those things as a team now , so if you put my last slide back up there . project manager: Why ? Wh why you need that up ? marketing:  ? Well because I can't remember what I put on there . Okay user interface: marketing: you're the designer , of course you wanna give it a one . user interface: industrial designer: marketing:  and then how about how we doing on colour ? project manager: Colour  I marketing: Colour , I gave it a one . marketing: Okay , I gave it a three , two , user interface: I'll give three . marketing: And the next is functionality where I I admit I was a little hard on our team here , but project manager: Well it's also you can't really try it out  the other things you have have more is are more tangible so from that point of view marketing: Yeah .  the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . marketing: But  otherwise I think we're we're ready to go to go with this product . Anybody else have any other comments or any other things that we feel we should evaluate ? project manager:  . Is there more room for creativity or are we absolutely happy ? user interface: We can always improve , yes .  I think they are quite big , so I think I  we can just have small buttons and more buttons in that case . Well then again if we're gonna  do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . marketing: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . marketing:  and a couple of other th maybe comp  consolidate some of the usage an and see what we can do with that . project manager: Y  al always bearing in mind that right now we are of course well within the budget industrial designer: user interface: And maybe project manager: and that we still you know we probably can't , with this particular item , we probably can't just  add a whole lot of more things . project manager:   we need  you know we need to leave space money-wise for the voice recogniser . project manager: So th the question really is how do we feel with the project process ?  ,  are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ?  I think personally I think  I'm pretty happy . marketing: I'm pretty happy with it too , yeah  , project manager:  an industrial designer: Even I'm happy . project manager: and then the next question is are we happy with the leadership of this project ?  marketing: I think you've done a good job , Miss leader . project manager: And I think team work I think was very very good , I think we really industrial designer: project manager: And  I think we are we happy with the means we used ? We used whiteboard , we didn't use digital p well digital pens I guess are these things . marketing: Yeah maybe we could've used the whiteboard a little bit more , yeah , user interface: Whiteboard more , yes , yes .  , it's maybe not in the best position in the room  you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . project manager: I think we we did ,  in more than one respect and  so I think we did very well here . project manager: user interface: industrial designer: project manager: So I I thank you all very much . project manager: I always get it on here , but getting it off is industrial designer: Do we do we have some time left ?  you have user interface: They say it's forty minutes . project manager: Ah yes we have time later marketing: But we we were told we could end the final meeting at any time , whenever we felt we were finished . marketing: It'll take me the rest of the time to get my microphone out from my necklace <doc-sep>user interface: industrial designer: marketing: project manager: And this  design , detailed design meeting  we will discuss  the look-and-feel of the design , the usability interface design , and we will do the product evaluation . If you hold it and you press another button ,  the help goes to the L_C_D_ screen . marketing: is this the moment where we ask or can ask questions about the functionality ? user interface: So Yeah . marketing: when you're in teletext there usually are buttons where you just you just press it and you g go to the next teletext page . user interface: that's just  the normal  as th as the normal  remote controls  So  You put it  you  came in  page  one hundred . user interface: Oh yeah ? project manager: But  I think these are altogether quite a quite a few buttons . user interface: industrial designer: I think if you look at most controls , they've got more buttons than this . industrial designer: because there's no other way to know when someone wants to know what a button does . If you just make a control for just the T_V_ there's just not much to gain here . So we had somebody about th interfa Something about the design of the buttons there ? industrial designer: Yeah , they're project manager: Just n normal plain buttons . user interface: it industrial designer: But they're supposed to be equal sized , round , with a with a little logo on it for the for the volume , the the triangle and stuff . Then because we only have thirty minutes left , I will move on to the finance part , which is pretty exciting , to see if it's all possible what we wanna do . And I can tell you that we're going to have a pretty hard time producing this for twelve and a half Euros . project manager: If we see I don't know if I've filled in correctly , so just correct me if you see  something wrong . project manager: I don't know , but I think the single curved is good for design , and also for the display to have a prominent place on the remote control . project manager: Because you have to we will have to get the twelve and a half Euros at the end . project manager: I think we can  discard the help and the mute button  by pressing down volume long , or pressing down a a number long . project manager: And this is marketing: d I assume you'd count the volume and channel thingies for two buttons each , right ? project manager: No those are one , I think . Where did  marketing: Well , think actually there're two buttons , user interface: it's just one button . project manager: So maybe we can we can even make one button with the volume and the channel in one , by pressing marketing: Well I was thinking , maybe you could just integrate three of those numbers to one button . user interface: So  , project manager: Yeah w user interface: we've still got four buttons , but just  So project manager: Yeah th I think they count  the materials . user interface: You got  not not a butt button itself , but  on the  project manager: Yeah on the chip there . Maybe it is , but then it seems to me that it's impossible to get the twelve and a half Euros . Also the L_C_ display , I think it's , I think it's too expensive for the display we use . project manager: I think they  try t industrial designer: If we leave out the display we can also save money on the chip . project manager: That's right , but what's the big advantage of our remote then ? marketing: Only the docking station , I guess . industrial designer: Which isn't the the docking station isn't even in this c s schematic . Don't you think we can , if we can count this as v as one button , and integrate th  these buttons in three , then we save a lot of money as well . industrial designer: So user interface: Are we gonna buy a  a remote control  when you can  use it ? marketing:  user interface: So  Yeah . marketing: Well , since the market research indicated that older people spend their money easier , more easy , maybe it's feasible to just put the price of the remote up a little . So project manager: I think it's  difficult as well , marketing: Or b project manager: but marketing: Basically becoming a choice between like either a good remote and a higher production cost , or just any other remote control . project manager: Or we can leave out the ten buttons and take one scroll wheel for the programme numbers . marketing: But how does scroll-wheel work here ? project manager: Then you will Or maybe you can  scroll . So if you scroll to a number and then you wait a half second , then it g turns to that channel . And the regular chip is not possible ? It has to be advanced ? industrial designer: If you want to use an L_C_D_ screen you you need an advanced chip , yes . project manager: Yeah but I think that's That is a big advantage , user interface: So Yeah project manager: if we're user interface: Yeah it's a big advantage . project manager: But user interface: But  , it's project manager: Can we use can't we integrate the teletext and the subtitles in one button ? user interface: yeah . project manager: If you push it three times ? marketing: Well , think it's pretty much the teletext subtitles are user interface: Yeah . marketing: right now you just push the teletext button , go to page eight eight eight , project manager: Yeah . user interface: But if you push the teletext button twice industrial designer: What if you have to scroll to page eighty eight ? Eight hundred eighty eight . marketing: I think that's the case on most user interface: It's  One m  one b  , a few buttons . project manager: Ah that's not really that marketing: Well , that could be just  like the scroll to eight , click , scroll to eight , click , scroll to eight , click . marketing: But then again that would be d j just pretty much not an option for older people , industrial designer: No . marketing: Holding a remote with which they expect to have like ten buttons for the numbers one to zero . project manager: I think if you make a good advertisement  on television and in the in the guide , you can explain to the people how to use the scroll wheel . industrial designer: If we leave out all those buttons , perhaps you can go with the flat flat case . industrial designer: So if you put the the volume and channel buttons on the same height as the on-off button , the screen right behi under that , than the scroll button project manager:  yeah . user interface: But  , you can make a f quite a big  remote remote control for  just the same price as a small one . It's  it's more the moulds in which they are being made , I think .  , what does everybody think about a flat or a single curved design ? Freek , what do you think ? marketing: Well , I still think we should go for the single curve design . Yeah I'm ag marketing: I'd rather just go to the board and get us to spend eighteen dollars a a remote . project manager: So people will use it more , and especially for the help functions , user interface: Yeah . project manager: No , but I think marketing: So we're gonna have to do a lotta convincing them . project manager: I think the most user interface: But they know the scroll-buttons from  old radios . project manager: We can let l user interface: So maybe it's  project manager: We can stick it out , a bit . If they see this design they think oh , there are only five buttons , and  But we will see . marketing: Five more minutes ? project manager: No we've got fifteen minutes but marketing: Okay . What ? marketing: 'Kay so I did some literature study study , and analysis of the requirements we set up earlier . Innovative ? What new functions are there ?  , easy to use ?  , learnability is a very important factor here .  , is it functional ? Are there not too many functions  among the functions ? And are the those functions that are there , are they useful ? And the cost . If our company is If it is easily recognisable that our company made it ? And So we're supposed to evaluate it right now . Oh I have to say this was a little hard , because the minutes of our last meeting were not here . marketing: Is the design fancy , on a scale of one to seven ? project manager: I think it's fancy . Sh marketing: I think so , with our L_C_D_ screen , docking station , scroll-buttons . project manager: So we've got twenty cents for our docking station , huh ? industrial designer: user interface: marketing: Should be do-able . project manager: Is it functional ? industrial designer: marketing: Is the design functional ?  , do we have all functions that we want to include ? project manager: Yes . Oh , and do we  take care of the biggest frustrations of the remote control ? Like it getting lost and R_S_I_ influences ? user interface:  m industrial designer: we haven't thought of that one . marketing: Are the production costs within the preset limits ? industrial designer: marketing: Well they are now . project manager: No I think with our new radio button , I think it's  I think it's better . marketing: I think project manager: I think it marketing: I think a radio button is not exactly what older people expect to have a remote control . I was also supposed to calculate the score , but thought we would have another private thingy after this . marketing: Is this Like after this , are we done ? Or project manager: N We've gonna We're going to evaluate it . project manager: What is it ? marketing: Guess I'll just type that in on the bottom here . industrial designer: Yeah , there w there was enough room , but the finance  marketing: Yeah , true . Was it clear what everybody had to do  according to their roles and functions ? Yeah ? user interface: Yeah . project manager: Teamwork ? Did it work out ? Working together ? Also , you two of you with the  last phase ? user interface: So industrial designer: Yes , was okay . industrial designer: The tasks are very structured , so you can just do step by step and it's very easy . Were the means sufficient for the tasks  we had to do ? Or were they too much ? user interface:  . industrial designer: Well , the smart-board , the d d drawing is just a pain in the ass , but The digital the digital pen is very nice . industrial designer: A flip-over or a more precise  digit user interface: A flipper's  easier , so Yeah . user interface: But if you want to share  of  when you make  a picture like this  on the presentation , it's easier to  share it with  other people . user interface: you can sh save it  and  put it on the internet , or   in shared f  folder or  sh  shared directory . marketing: Yeah , user interface: So So marketing: I tried to open the file on my laptop , user interface: Yeah ? No ? industrial designer: No . project manager: But I think you can user interface: T can  can you export it  like a Yeah . Have we found new ideas for having this kind of meetings ? Or user interface: yeah maybe   when we n  just  give the numbers of of    o one of  out of s  sev project manager: Yeah . user interface:  it's  easier to  to do the th things that are like that on a computer . project manager: But maybe because of the docking station the price of the remote can also be a little bit higher ? marketing: Yeah . project manager: So I think that shouldn't be the biggest problem , because it's very cheap to make as well . project manager: Do we think we gonna get the twelve and a half million ? user interface: Yeah . marketing: Yeah , still I think  if we're n gonna make a scroll-button anyway it'd be more for the younger people than for the older people . project manager: So you can also try to  reach the younger people by  putting fancy covers on on the market . marketing: Yeah , I think then it would be way more  popular with younger people than it is , than would be with older people . I didn't get a message from the from ending of the user interface: I believe y  project manager: Oh I think I have one now . industrial designer: project manager: user interface: marketing: project manager: Export as picture , I think . So  project manager: Yeah , I'll just put it in My Documents marketing: Yeah , it probably will . marketing: Oh yeah , you're supposed to make a final project manager: And then I will be back in about ten minutes to show you the final presentation . marketing: Are we supposed to go into our own rooms again ? user interface:  maybe we have to fill  another questionnaire <doc-sep>It's not as  interesting as it should be because we just  had the meeting , marketing: project manager: but I'll show them . I've put a f  a file in the project management folder , which says exactly  what kind of decisions we should take .  this because of our last model was very functional , but it  people didn't like that , so our new mo model must be very good-looking . project manager: marketing:  such as an  L_C_D_ screen ,  speech  acknowledgement , as we  talked about earlier . marketing: So we have to have  something like that , like we  project manager: L_C_D_ and our  our fronts . industrial designer: Easy to use ? project manager: Well , easy to use  s is a bit  contradictionary with the first  marketing: Yeah ? industrial designer: I think that's your ta user interface: project manager: Functional is not an issue , and then easy to use . industrial designer: you can make a very complicated   remote anyway , so ease of use It's not a very comp complicated device . But the most important thing is that it looks great and people say wow , that's real great  great concept . project manager: user interface: marketing: The group we are targeting is  very pleased with fruit and vegetables . industrial designer: marketing: So we we we might cons consider in front of  in in that sort of  way . project manager: Well the the handy thing about our fronts is that we can follow these trends e ev every year . And the materials ?  I have heard several things , so I  I'll have to change that on the way . project manager: Well maybe it it it is , industrial designer: We should move to  something project manager: but it doesn't look strong . Y Hard plastic i is of course  pretty pretty tough , but it doesn't have a really really tough look .  it's   generally the case that  senior and wealthy people above  forty five years old  like , as you said ,  particularly the traditional materials as such as wood and materials such as that . industrial designer: And then we have  young  and dynamic  people , which is of course our  group , the people we aim at . Soft materials is of course  agai again a bit a contradiction with  our  material choice of what you said , that  it should be hard an and and and and strong looking . And if  also a finding but not very ap applicable here , that sports and gaming devices such as  discmans for jogging and that those kind of devices , gaming devices , should define the characteristics of the device . But  since we don't have a really a sports or gaming device , so we don't really have to consider that . project manager: Sports  , they're  that  are accessible on on your L_C_D_  window  user interface: Soccer fronts . project manager: All the results ? industrial designer: Well I also have  several examples of  styles , marketing: We keep coming back to the fronts . industrial designer: It looks like Well you know  you recognise the shapes , project manager: industrial designer: it's very primary colours ,  bright colours and  round shapes . project manager: industrial designer: You also  see  this device , it's not very round and Fruity of course . industrial designer: So to give you an idea of  marketing: Well it's got a strong look , this . Although it's plastic , it's it's grey to to to give it iron look . Well we have to make a project manager: Well you can make th th th that middle ring can you you can make another colour . I don't think that's very practical , project manager: No , it isn't . industrial designer: Because if we make it grey or or silvery looking , it it does make it a lot more  does make it looking a lot more stronger . industrial designer: 'Cause if you look at this , it it doesn't look very very strong , marketing: Yeah but the industrial designer: becau But this is plastic , and and this too , but marketing: But it doesn't have to look strong . project manager: So , if you ti industrial designer: Well user interface: And it it doesn't have to be strong , also . project manager: Well marketing: Nah yeah the feel project manager: You you Maybe you should have  some some coloured titanium or something . But solar energy is not very practical inside a house , because you don't have a have a lot of  sun . marketing: industrial designer: And  kinetic and and and dynamos are are not very practical , I think , for  for a simple remote , marketing: industrial designer: that's a bit , oh , that's a bit  That's a bit  much . If you use the curved case ,  a curved case , double curved then you can't use titanium . project manager: What do you exactly mean with double curved ? industrial designer: Now  this  to give it a more modern look . project manager: Double curved ? industrial designer: I'll draw it , project manager: It it mean user interface: Yeah . marketing: industrial designer: And it makes  it gives it a more u user friendly shape , than if you have  . No  otherwi  no  difficult scroll things or some  things like that , because it makes more complex and expensive . And ,  as we agreed , we don't use a speaker or a sensor or   speak  speech  controlled device . But we do use an L_C_D_ screen , so we  we do have to consider  of we have to use a more advanced chip , which is more complex and expensive . But It's worth the trouble I think , project manager: Well user interface: The buttons can be made of an  a soft material . project manager: marketing: user interface:  there are new developments in speech recognition  systems ,  and they are already being  used on  coffee machines . user interface:  it's not really speech recognition , it's more  like you can  talk to the chip ,  record the message and record an answer , and then once you  talk to the remote , then  he will a answer with the the prerecorded message that you left . So if I say hi Mike , and you have recorded  hi Mike back , then you will get that . That's a bit  user interface: But i it's just a marketing: But that that makes it cheap . marketing: It's it's just a an extra function , project manager: But it has no functionality for our remote at all . user interface: No marketing: No but user interface: but that's the gadget they want , or the gimmicks . user interface: Well , as I said  earlier I think the  L_C_D_ screen should be  positioned at the lower end of the remote . project manager: user interface:  the buttons for screen width and general settings and  and that kind of stuff marketing: user interface:  we can also do let that kind of functions  be shown in the L_C_D_ screen ,  instead of  extra buttons . project manager: So you put a menu in the L_C_D_ ? user interface: I think young people and yeah w well every user would like that .  the buttons  should be positioned  positioned the same way as they are on a , well , conventional remote , I think . And  I drew an example , industrial designer: user interface: but it did not work quite the well  the way I wanted it to do . user interface:  ? Well I have the I can draw it again , industrial designer: Can you draw it now ? user interface: and I know what I did wrong . marketing: How do you   give input to the menu on the L_C_D_ screen ? user interface:  with the  the up and down and and well buttons and the marketing: Alright . industrial designer: Those are the the cha the channel buttons of course ? user interface: Yeah just  the numbers . industrial designer: And then below is the L_C_D_ screen ? user interface: These these will be bigger in the the real design . user interface: This must be the Okay button used to  interact with the L_C_D_ screen . user interface: And with this you can  , yes , go to through the menus project manager: Yeah . user interface: and that can  the video button should be  an apart button , marketing: You've project manager: Yes . project manager: And what's the menu button ? user interface:  it's marketing: And you you need a you need a speaker . user interface:  ? marketing: For the user interface: This button can also be the Menu button , we use in the menus industrial designer: project manager: But how did How do you get out of the menu then ? Yeah . user interface: Well we we can add another button here , but project manager: Maybe I you could j just do an an exit with Okay . project manager: Yes , well but bec because when you push Menu you get in , industrial designer: Yeah ? Yeah ? project manager: and then you have to push Okay when you get to a choice . That's you you should have  user interface: No no , we we we should  add  a extra Menu button industrial designer: No . project manager: Or you can put in the L_C_D_'s  window an option Get Out . user interface: Ah once you have an extra Menu button , you don't need that that extra option . user interface: Yeah , industrial designer: marketing: Or don't user interface: if we decide to  to implement that , maybe we should . industrial designer: Why would you put it  then , and where is the recording  the microphone ? user interface: Well they that could be anywhere . user interface: Well the speaker and the microphone , I think , are the same  little hole thingy . industrial designer:  but  we could  d do , but it's perhaps more expensive ,  the speaker on the back or something . user interface: Well i  there are a all already being implemented in in coffee machines , so they won't be  very expensive . And oh I think as you can see so , the L_C_D_ screen does look better  at the lower end , or at the bottom . project manager: Yes ? user interface: You can  But I did not like it very much , but marketing: user interface: Well these are quite obvious , very ugly remote . user interface: No , well th marketing: Nei They're n they're not trendy . user interface:  this is for children but th industrial designer: Tho Yeah those marketing: It doesn't look strong . user interface: W but with the colours i it's a bit the way we're going to . industrial designer: But it it must not look too childish of course huh ? project manager: It's it's all too much buttons . I think we should , if it's  possible ,  one with colours , but marketing: Nah th It's too expensive . user interface: I don't know  project manager: Well , that's too expensive I think . project manager: It still has t marketing: You can make the the underside , you can make it more round , where the L_C_D_ is . user interface: Well marketing: I dunno if you know the No Nokia telephone , with  the round  thing at at the bottoms , s something like that . It's just a half round half half circle at And then it falls exactly over the hand , and that's very nice . All the the materials from the case ,  the electric cable that's all your  your side of the story .  now from the user interface , your  package ?  where No well , that's more like the buttons where they have to come . marketing: Materials are the most , most impor project manager: So as you said , fruity is in , well sells good .  so if we  go through them industrial designer: Copy paste  this story into a into a Word document , and then  put the answers after the subjects . industrial designer: Well we have to decide all these things ? user interface: Yeah but all these examples are  of a coffee machine . project manager: Yeah well  Why should I  industrial designer: W we can  override them ? marketing: project manager: Yeah .  I suggest Well what do I suggest actually ? project manager: What what kind of properties should it have ? Well we just listened . user interface: Why don't we  use  titanium or or a hard , yeah , some kind of metal for the  the the whole remote except the front . industrial designer: Yeah but the non-removable elements of the of the remote , so not the front , could be titanium , user interface: Yeah . user interface: And I don't know if you can make steel just any way you want it to . user interface: Well any colour industrial designer: According to my sources ,  it's it's totally possible to make an entire    Titanium is available , and  we can  make  an entire remote out of it , if we want . marketing: So , we're going for a titanium back and a plastic front ? project manager: I've  user interface:  . project manager: So material ,  hard plastic for the front ? industrial designer: Yeah , for the front and then titanium for the back . marketing: But then you have the problem , when you have a titanium back , you can't switch it . industrial designer: Well but marketing: You know ? industrial designer: The titan titanium isn't isn't v very Yeah , i it doesn't  curves . Titanium is very No no no , but you know b Titanium is very basic colour , marketing: Yeah , yeah , yeah . industrial designer: and it doesn't really matter if we have a purple front on it or a orange front . industrial designer: And even if it does  doesn't match , it will  People like  colours that don't match . industrial designer: Excuse me ? marketing: user interface: The electrical cable  does industrial designer: project manager: It's  from  our coffee  industrial designer: Yeah copper i just a ba basic  user interface: No we don't use an electrical cable . industrial designer: Yeah in project manager: industrial designer: Yeah well inside the remote control we use a couple of  project manager: Of course . project manager: Well  marketing: project manager: all the all the inside work of our remote is  standard work . user interface: and I will  project manager: Well you can put that in  into the shared folder , user interface: The shared folder . And what do we ? user interface: project manager: We thing that fruit and bright colours are industrial designer: Yeah the the the front w marketing: I think we can launch a couple of packages . marketing: Yeah but if you if you launch  five different packages like iPod mini user interface: Yeah , right For the  initiative  launch . project manager: We should not give them the m the most lovely front when they buy it for the first time . user interface: Well you can you can give them  s s three or so , industrial designer: The most boring fronts possible . industrial designer: Yeah but you you can have some basic colours , and then we come with the special patterns on them , project manager: Yeah . user interface: Red red , blue and green you give them or something , industrial designer: and and  marketing: Yeah .  this fruit and bright colours , yeah well I think we'll have to in the next  half an hour , we'll have to  s s specify the different  types we want to launch , when we  well introduce our remote . industrial designer:  we still have to make We have still have to make the es the the real basic design . project manager: Well I'll have to , before I get another warning for five minutes , I'm going to get Where is my mouse ?  where is my mouse ? industrial designer: marketing: Lost my mouse . industrial designer: How Yeah yeah , but how do I user interface: But bu we stay we stay here or something ? project manager: Yes well we'll get it to hear that I think . Th they're saying SMARTboard and that's it marketing: You can take the SMARTboard . And take it to our rooms and  project manager:  so you can  you you are going to make a prototype , and y Well that's includes  specifying the buttons etcetera .  well you will go and do something else  on the project user interface: industrial designer: Some Some non functional tasks . project manager: what are you going to do ?  I don't know what product evaluation exactly means , but  you'll get  the specifications . user interface: marketing: industrial designer: No but project manager: How long do we still have ? industrial designer: Well , can we talk about something else ?  project manager: Yeah .  industrial designer: Yeah ? user interface: Will we use  round buttons or square ones for the for the numbers ? industrial designer: Round I think . user interface: And these  these s these buttons  are more  triangle-ish shaped project manager: Why does marketing: Curvy . industrial designer: But now I see the marketing: And this must be  volume I think , project manager: Heh ? marketing: and this programme . project manager: We can't get user interface: Well most of the time  up and down is programme and left and right are volume , I think . user interface: Yeah , it depends , but If you turn up the volume , you always see this thingy go up . industrial designer: Well we  We we j we'll just give them an  marketing: Yeah , that's right .  industrial designer: project manager: So what are we going to do ? I as Project Manager ha don't have a clue .  I think  a logo , our company logo , and the slogan should be or could be project manager: Also the slogan ? On the industrial designer: Yeah , why not ? If there's enough space , you can put  user interface:  I I'd say only the logo . project manager: And well you c On the back , you can put  h At the bottom , you can put the logo with the industrial designer: Right corner , or maybe here in the middle ? user interface:  the text ? project manager: Yeah . user interface:  yeah , at the back ? marketing: But the logo the logo shouldn't be exchangeable , when you get off the front . industrial designer: Yeah it it should be hard on the on the on the board , project manager: Yeah well marketing: Yeah . marketing: Yeah , user interface: Yeah , but then you must  really  yeah push it in or something . industrial designer: I l I like the idea of the of the slogan on the on the on the thing . user interface: industrial designer: But am I the only one , or  user interface: Yeah , on the backside . industrial designer: No not on the front , user interface: On the back Yes , you you can , yeah , push that in , industrial designer: but on the backside . industrial designer: I think it's a nice idea , to make it more recognisable , that the next to the logo you have the slogan . project manager: Yes , slogan from company on the back with logo industrial designer: But we'll  we'll take that  with us into the design . industrial designer: Do you do you see a bit of the of the  of the  titanium ? O on the front ? project manager: Five minutes left . industrial designer:  maybe if we make this this this lower part titanium , user interface: Yes we could industrial designer: the front is the the upper part , and the the bit with the with the L_C_D_ screen . industrial designer: of between we can do but But then you have two parts of front , two fronts that user interface: No , they have two fronts , marketing: No no no no . industrial designer: This enti entire bottom ? marketing: Else you you get problems with the L_C_D_ . user interface: No , you can you can just And then not a straight line but  some sort of wave or something . industrial designer:  it's  marketing: Yeah , project manager: What ? industrial designer: Yeah yeah . industrial designer: That's a bit too much , but project manager: No that's nothing . project manager: Well I think we can , I just It's marketing: It's not relaxing . project manager: Yeah , o user interface:  the fourth one is empty , isn't it ? marketing: project manager: Oh user interface: Yeah . industrial designer: marketing: You have to empty one huh ? project manager: Oh , we have a one . marketing: industrial designer: What are you doing chief ? project manager: So , you can  draw a Yeah . user interface: Yeah I think we have to wait ? industrial designer: Yeah project manager: Well I'll get a I'll get the message . marketing: No user interface: industrial designer: But I don't  Do we have to stay here , marketing: project manager: No , I think  industrial designer: or I think we have to return first . Well we have  b you have to have a bit of humour in the in the discussions too , marketing: You just have to push harder . industrial designer: project manager: We know you'll you'll you'll hate it but industrial designer: But  th youth doesn't care about functio functionality , so marketing: No . project manager: Well , that's not bad , is it ? industrial designer: Well they  marketing: No . project manager: So is it user interface: Yes , but you you get really close to the screen with your hand , industrial designer: user interface: and I don't think that's industrial designer: marketing:  . user interface: industrial designer: Where's the good old chalk board with the the green board with the , how do you call it , chalk , yeah . industrial designer: Maybe if i if that thing is recalibrated , we can draw a thing quick , and then before it  goes off again . Alright now we know what to do , so user interface: We'll stay here ? project manager:  marketing: Yeah . industrial designer: Maybe w maybe we maybe w m Can we get email here ? project manager: No , get away <doc-sep>project manager:  for the aim of this meeting now is to to make presentation about  the work for each one . user interface: project manager: And take the the decision about the the design and the functionality of the the remote control . project manager: and I think we don't need lighting adaptive , so the remote control should be only used for the the television . industrial designer: So  Well I have a PowerPoint pr presentation stored in my in my personal folder project manager: Here . project manager: industrial designer: Right , so  I will talk about the the w working design and user interface: F_ five . industrial designer: And  well I I will present my my first idea on how to build the our new remote control for television . So I think the first things to do is to define the hardware components neededs to achieve  what we want to do . user interface: industrial designer: So   I'm thin  I think  I I'll do a survey about what is  what is available on the market and what what is the the cheapest possible things we hav we can use . Then  I will try with the technical team to to build a prototype and to see  with  h how this little box would  look look like . user interface: industrial designer: And how an and we can  start troubleshooting first  com communication problems or things like that . user interface: industrial designer: And when we are ready with this first prototype I I think we can add some software functionalities on a programmable chip like browsing by content or  things like that . Okay so can you go down  So , wha what I think for now is we don't want to have a remote control w which is wired user interface: project manager: industrial designer: so  I think we u we can use a battery for the . And the communication with the T_V_ set is  made through  infrared communication So  this is the the schema of the o of the future  remote controls user interface: Did you draw it ? marketing: project manager: Wow . industrial designer: so  you can you can see the components ,  battery and  the two chips goes to the infrared  connection to the T_V_ set . industrial designer: The one on top is for the  well the functionali the functionalities user interface: marketing: One is a communication . industrial designer: and the the th red  sorry the green one is is to well , putting things together ,  f transform the data into  qu into the format to to  to communicate with the T_V_ set . I think we should use a F_P_G_A_ for for the functionalities which is easy to to t user interface:  . What is F_P_G_A_ ? industrial designer: It's field programmable  something array . user interface: So why's it how is it different from the Bluetooth ? industrial designer: Well ,  a F_P_G_A_ is just a chip you can  you can pr programme it  wi with wh whatever you want . industrial designer: And  well the Bluetooth chip is just responsible to  make the communication  between  the two devices .  So this are the they have to work together ? Or ? Do they have to work together or two separate choice industrial designer: No . marketing: Or it's something like isn't hardware the first one ? And the second one is for the software . marketing: Okay , and how about the battery power ?  you mean that battery would be somewhere there and the remote contro the power to the battery comes through infrared ? industrial designer:  no no no no , I think  we have  to to  have  embedded  b batteries in in the project manager: . user interface: industrial designer: And  I I don't think it will need  very  much power to make it run , so user interface:  . user interface: Because you are using because you are using Bluetooth , if some people have P_D_A_ they can use their P_D_A_ to control the T_V_ if they want to , right ? industrial designer: That's a good idea . marketing: project manager: Ma industrial designer: Also , but but I I I think  the the goal is to sell our remote control . So the the purpose is to to find  the important questions to ask is what effect should the apparatus have . user interface: and  and I found that  the function of remote control is to send messages to television set . user interface: For example switch on , switch off , switch the next channel and so on and so on . marketing: G user interface: So I found two very good prototypes for for this interface from our competitors industrial designer: user interface: so can you industrial designer: project manager: This are usual functionality . industrial designer: user interface: But then  loo but then I found if you look at you see on the left one there are too many buttons industrial designer: project manager: And they are small . O on the right I tried to play with the problem is that  if I have hundred channels I have  I have to choo press the other button to choose the hundred channels and I have to compose the number industrial designer: Yeah . And then I I look at the user manual they are a hundred pages thick , so we don't want that . You can navigate on T_V_ screen and we can the user's preference and we need to have the T_V_ connected to internet so we end in order to access the T_V_ programmes by X_M_L_ and we need some to do some preprocessing . From the technical aspect , the processing should be done on the T_V_ set than on the on the remote controller , right ? industrial designer: user interface: And then we the speech recognition as  Harry says we may just put in we may K_I_V_ . project manager: What do you mean by the pa pa processing will be done on the T_V_ user interface: Yeah , all the processing is done the T_V_ is a compu has some processing power the project manager: than the industrial designer: So we have to t project manager: So we should have specific T_V_ ? Or ? We can use this . project manager: Yeah , we don't marketing: user interface: Yeah because are you just wondering what controller okay . industrial designer: I think there there is there is al there there is a a technology like show view who is already available on most of the T_V_ set on recorders or thing like that user interface: Yeah . industrial designer: and we can try t to get this information on to the remote control to to do the processing on the remote control because user interface: Okay . user interface: So i the processing on on the remote controller project manager: Yeah , user interface: so it can u be used in any T_V_ , any conventional T_V_ sets ? project manager: we . project manager: Keep the navigation industrial designer: We d we don't we we don't need really much buttons to i if we have a screen to navigate on on the T_V_ so  project manager: but user interface: Yeah . industrial designer: It's easy to build , user interface: industrial designer: it does not consume much power . marketing: Oh , but you have a catch there ,  assume that  if you want to go to if you are watching channel two and if you want to go to channel ninety nine , then . user interface: industrial designer: Well , then y you you go to the main menu and  you have  go to channel user interface:  . No , because you choose by channel , so you choose by T_V_ program industrial designer: Yeah . industrial designer: but  I I think i i if you if you want to to make  well a a big jump but  well you you have to to have a a a device when you could you could marketing: But project manager: So you are user interface: Ah . user interface: A mouse or industrial designer: Well , not a mouse but  something that that says more clearly that  right , left , up , down , user interface: Yeah . industrial designer: well , the to have the ability to to to write something to the navigator , maybe directly , or marketing:    . So it'll beep if you wanna find it marketing: too small that it goes under the sofa and we can't find it . project manager: user interface: you just  shout y h just it just has to re respond to you when you look for the device . user interface: And responds to you , and industrial designer: marketing: Yeah , that's right . marketing: Okay , after having the inputs from industrial design and user interface , I think most of the points which I want to are already covered here . user interface: marketing: And to find the most interesting features what the users would be interested , then what we have done is we have put a feedback forms in all the magazines , and the users send the feedbacks , and based on that These are the findings which we got and yeah adding of a speech interface is always good for a T_V_ remote but the technology We already know that as discussed earlier industrial designer: Well I I think it will be a , yes , a bit complicated to  make a speech recognisers runs on the small  ts user interface: project manager: marketing: An it does how feasible it is . I if you just recognise  numbers is a limited you have limited vocabulary marketing: Oh we can put an limited vocabulary as in the mobile phones . industrial designer: And this can allow to choose the the program , for instance without  adding  buttons user interface: Yeah . And of course most of the people are interested in if it's less expensive , project manager: marketing: so this is an important criteria here is user interface: But project manager: But do you think what they sug suggested s possibility . user interface: I no I I think that  i if we go for quality people may tolerate for high quality and of course comes with  reasonable cost . marketing: user interface: Maybe not less , but they may be willing to pay little bit more for comfort , marketing: Little bit more if it's with extra features . industrial designer: Well ,  project manager: There is in the marketing: for a lazy guys they could say nine and the nine channel comes . industrial designer: marketing: Or they say movie name or I don't go for movie names but only for the numbers on the channel , or volume up , volume down , brightness , contrast . industrial designer: we we just have to find a mean how to to add a m a a a microphone or  well yes a microphone into the the remote control , so marketing: I think user interface: industrial designer: I well project manager: I think i industrial designer: it will be alright . project manager: What about lighting adaptive options ? marketing: Yeah as discussed in the earlier meeting , but I think  not much people are really interested in this point if it's not really required . user interface: So you need s special T_V_ sets to do that ? Or it's it's done via this remote controller ? It's very complex . marketing:  industrial designer: Yeah , I think it's a bit complex too user interface: marketing:  yeah , it's for the  industrial design and users interface designers to decide if it's going to be working or not . industrial designer: For our next product , our new T_V_ set with  automatical  sound adjustment light marketing: I think project manager: user interface: Yeah , then we can conclude that . So any things to to discuss ? Or any suggestions ? user interface: marketing: I think as I discussed th that four points would be good for  marketing . And regarding the teletext  these are the subtitl these are the text information which you got on the televisions . marketing: And  if you are a French guy watching an English movie you would like to have it in French . industrial designer: marketing: So , the remote it should have some it should give me some flexibility of choosing the ch languages . industrial designer: Yeah , but well what about the the new project's requirement ? I I I think we should give up with teletext , no ? project manager: I think we we can we is the . Well , so maybe we we can j we can already think  about a way to to access the internet via the television . industrial designer: Because if user interface: Using the T_V_ to access the internet ? Or what ? I didn't quite understand industrial designer: Yeah , but  we can think that in a few years there will be T_V_ set that can access the internet . industrial designer: So it's a good idea if i i if we i if if we  think about how to to to build up our remote  control w with this functionality in a w which will c which will come in a few years . industrial designer: So if we already have it in our remote control project manager: So you have to anticipate the the future ? industrial designer: Yeah . industrial designer: well , not not to implement it , but to well , to find a way to to add to add this functionality in a yeah , in an in an easy manner , if is possible <doc-sep>industrial designer: Who is gonna do a PowerPoint presentation ? user interface: Think we all industrial designer: You will as well ? user interface: Huh . I just wanna 'cause basically I can't re I've really crap at remembering everyone's name so I just wanna rather than going  Miss Marketing and Miss this and Miss that wanted to know your names again . industrial designer: Okay I'm project manager: just gonna leave this up here 'cause I'll you know . And you're s r R_E_I_S_S_ marketing: I am Reissa .  this is gonna go a lot better than the last meeting , basically , industrial designer: user interface: project manager:  'cause I know what I'm supposed to be doing now . industrial designer: marketing: project manager: I am your Project Manager , and ,  yeah , I'm just here to industrial designer: project manager: sort of liaise between the three of you and get things going , get people talking and and I'm gonna be making notes and sending them off to the powers that be and stuff basically .  right , this for the purposes of this meeting what this meeting is all about is  I'm gonna have some presentations from all three of you , what you've been working on for the last wee while , when you haven't been getting hit with spam on your computers and and , you know , filling out silly questionnaires and things . We'll we'll  talk about what we actually need as a final coming together of it all .  and then we'll , yeah , we'll sort of conclude anything else comes up at the end of it . industrial designer: How long is the meeting ? project manager: This meeting it's not very long . So I want each of your presentations to not be too long , five five minutes , something like that . project manager:  if you haven't done a PowerPoint thingy , it doesn't matter , it it just it just says that you it's that's just one particular medium . If you haven't had time to prepare one , you can draw stuff on the noteboard , you can talk to us , you can you know however you want to do your little presentation , basically , you can . project manager: are you  b are you joining in with this meeting here marketing: I  yeah , yeah . project manager: or are y or are y or are you are you just are you just  doing some Internet shopping there ? user interface: Think she's finishing up her presentation . Alright , let's have  well , we all know that it's it's a remote control that we're gonna be dealing with . project manager: I think the first thing we should look at is  probably the  what it is that it is actually supposed to be . project manager: You don't have to worry about screwing it in just industrial designer: Are we getting i Really ? project manager: there you go . marketing: industrial designer: So the working design , I've got a very quick presentation on this , so  I've oh no , you can't see a thing . So  the idea is that we've got the energy source  , which in our case will pr , oh well okay , never mind . So  I think maybe  two batteries , I dunno what they're called six , or something like that . industrial designer:  and then  then on the  remote control itself will have  the sender for the signal , which could be  an infra-red signal ,  which will be sent by an electronic chip . industrial designer: And  the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels . industrial designer: Sorry the presentation wasn't very  clear but project manager: I prefer the pe I prefer the human touch personally . industrial designer: should I erase this or project manager: Do you wanna just give us a moment , I just wanna copy this down . project manager:  I dunno if you guys have got any questions for Catherine on any of this ? industrial designer: Fine . Or suggestions ? marketing: Is a battery like the only way of industrial designer: Well , it's just , you don't want it plugged in really , s user interface: Yeah , alternate energy source , like win wind power or project manager: Yeah , you blow on it and i industrial designer: In indoors . marketing: No I meant like industrial designer: marketing: No 'cause like cha 'cause always changing   batteries can get like annoying . industrial designer: marketing: The battery's down and maybe , I dunno , solar charged ? industrial designer: I dunno , swi I th I th I think changing your batteries once every six months is not really a pain , but project manager: Yeah , it's worked for the last fifty years you know . user interface: One question I have , and I don't know how much control we have over this is  , as far as the infra-red signal , do we have control over , you know , how far away you can be from the receiving unit , the the T_V_ , and still have it be operational ?  , maybe we want one with a strong signal stream . project manager: It's never gonna be more than it's never gonna be , you kno unless you've got a T_V_ the size of a football pitch , it's not doesn't have to go that far , user interface:  industrial designer: Well , the thing is  you you don't project manager: does it ? Doesn't have to go through a wall , because you're not gonna be looking through a wall . marketing: Yeah , but if like you're on the phone in the other room and you need turn television off or something and you don't really want to go into the put the telephone down , and go into the other room . industrial designer: Well , we can make the the signal strong enough to go through walls if if you fancy it . I didn't think about that but marketing: How about Bluetooth ? Instead of using infra-red , use Bluetooth . industrial designer: Why not ? I just think that it's it's gonna cost more marketing: Isn't that a better signal ? project manager: Yeah , yeah I d it sounds like you you w don't wanna overcomplicate things . industrial designer: and I'm I'm not sure it's you're gonna use it . industrial designer: It's a fancy idea  it's quite nice , but then I don't th I dunno , either you if you wanna watch the telly you're in the room , project manager: Yeah , exactly . industrial designer: you are gonna project manager: Basically , we're we're desi we're designing and marketing a television remote control unit . industrial designer: But project manager: We're not w w w w designing something that you can plug in a headset to and and you know connect to your laptop computer and stuff . industrial designer: Oh , we can we can keep the idea if you i We can see at a later stage , maybe , I don't marketing: 'S just an idea . industrial designer: Do you need the border ? user interface:  I'm just gonna use the PowerPoint  . user interface: Yeah , and basically  , as far as methods , I was I was looking looking at looking at  already existing remotes , trying to find some inspiration from designs that are already out there . Thinking of what we can retain , what we can do away with ,  what we what we can perfect a little bit as far as design  . we don't want to do something that's too radical of a change , I guess ,  people want a remote that's familiar , that has their favourite functionalities  and and does the basics , but project manager:  yeah . user interface:  so we can improve what's out there and maintain that , the basic functionality that people want .  so things that seem like absolute must-haves  would be a volume control ,  so up-down keys for that ,  channel keys up-down , but then also a numerical key pad so that they can just key directly to the channel that they want , rather than doing up-down , and  a mute button .  one thing that I didn't include here , that I forgot that we talked about last time , was doing  some sort of lock  function . And so in the research that I was doing there's basically two types of remotes , ones that are engineering centred and ones that are more user centred , which I don't know if I can access the web page from here , but I can show you  . So this is a engineer centred one , so you see it's rather busy , but it also lets you play your movie , stop your movie , fast-forward , all this ,  freeze frame .  it's it's easier to g just glance at this and see what's possible to do , project manager: Yeah . user interface: And I judging from what what we all talked about during our last meeting I kind of gathered that that's what we were going after ,  or the direction we were going in at least . So , the engineering centred ones  provide a lot of functionality , but it can be a little bit overwhelming , so the user centred ones just focus on ease of use .  and this sort of overlaps with what the marketing person  , Reissa , marketing: user interface: because  we we need to find out what what people want before we make firm decisions on this . This w  research that you've been doing looki looking at other , you know , existing units stuff .  have you found that anyone else has do has looked into the locking function or user interface: No that that that seemed like a novel idea as f as far as I know . I dunno , what  do you guys have a a yea or nay on that a feeling about whether that's really necessary ? project manager:  I would say it's If it's simple to do , which I think it probably should be , user interface: Yeah . project manager: even if it's a physical , you know , a f a like a f a physical switch or a physical cover for the remote , even something like that ,  then yes , user interface: project manager: it's like , you know , like s you said earlier on ab ab ab a flip thing , something like that , user interface: Right .  I've had word down from head office that something that we should be centred well , something we should take into account is  we've gotta keep the corporate image within this remote control unit . project manager: You know , the the company it's it's , from what I can see from our other products , are yellow with blue writing on them . project manager: So it's kinda gotta look it's gotta look new and s you know something fashionable . If if remote control well , if telephones can be fashionable , then maybe remote control units can be . user interface: Well yeah these , I think , we can so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design . Because we need user interface: I t I think we can make big improvements over these two that you see here ,  . industrial designer: user interface: everything is going t ergonomic , you know , there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of   in the market , I guess . user interface: Yeah , then you just have to do function F_ eight and it should come up . Well , for our marketing report  we observed remote control users in a usability lab , and also gave so this is research and we also gave participants  questionnaires to fill out .  total number of people tested were a hundred just so you know , so that hundred people were tested and these were the findings .  eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy . So , they don't like like the way they operate it doesn't like match how people behave .  per cent of the users say that they only use ten per cent of the buttons on a remote , so probably if you have like one , two , three , four , five , the whole up to z ten , they probably don't use those , they only use the up and down channel . project manager: You are a child of technology , aren't you ? marketing:  so yeah  I was thinking something easy to use , especially for older people . And it's easy to find , so I don't know whether maybe and also we asked them whether they wanted whether they'd be interested in  voice activating . marketing:  so basically the majority except for the forty five to fifty five year olds for some reason didn't want a voice activated one . And neither did the older generation , but the younger generation who we are catering for , like who have most of the money nowadays , do want a voice act speech recognition in a remote . industrial designer: project manager:  but do the younger generation have the money ? They they don't . project manager: It's older generation , they're the ones that have gone out and marketing: Well the twenty five to thirty five year old , and thirty five , and the thirty five to forty five , forty five point seven per cent say no , so project manager: People people from the age of thirty f there's a big drop off there . marketing: project manager: For people up to the age of thirty five , you're kinda saying , yeah , they want it .  but no they're not sort of most people that have the money are people from the age of thirty five to fifty five , user interface: Yeah , that would be my guess as well . marketing: So they don't project manager:  d and tha marketing: Well project manager: and that's a that's quite a minority there , so yeah , it's not even like fifty fifty that's th thirty five per cent . user interface: What about just from the the prospective of our manufacturing cost ?  if if it's twelve fifty per unit . marketing:  also with  with buttons , a thing called R_S_I_ , so wrist sense user interface: Repetitive strain  rep repetitive strain injury marketing: Huh ? user interface: or like from doing marketing: Yeah , repetitive strains injury , so they don't I think people who watch T_V_ maybe too often , keep changing channel hurts their wrist . project manager: So y so it's so it's so you got user interface: project manager: so that's something we should have a look into then i when desi when designing the ergonomics of marketing: Yeah user interface:  . project manager: see have a look if  there's any w any medical background we can find out about this . industrial designer: Maybe it could be , instead of pressing button it could be just touching a marketing: Yeah . project manager: Let's jus marketing: Maybe project manager: we just want need to cover our arses so that people aren't gonna sue us in ten years' time , say your remote control gave me repetitive strain injury . project manager: I'll see if I can get see if I can get hold of them for the next meeting . I think we can do some really in in that department , the the ergonomic department , we can make some some really good improvements . Maybe th the buttons not so high up so you don't have to press so much , user interface:  .  okay , so we've basically we've decide we've d we've decided that it's gonna be , you know  , we're going for a basic television remote . project manager: Now going back to the  industrial design of it , you know , we were looking at whether to use maybe infra-red or Bluetooth . I think , we should just go with the simplest option on everything ,  and that would be infra-red , energy source , that would be batteries .  mean we we can look into using the s , you know , the little tiny weeny batteries , all like special long-lasting batteries . But a in there's no I don't think there's any point in making a remote control unit that's gonna last for fifty years , because technology will have changed and , you know , we won't have televisions in ten years' time . user interface: Yeah , it seems like we're all on the pretty much on the same page . Have you been ge has have any of you lot been getting loads of crap spam on your computers ? user interface: Oh it's probably just you , 'cause you're the project manager . Do oh have you guys found out if we can if we can e-mail stuff to each other ? marketing: Yeah , you can . I industrial designer: Well , in the project announcement , you've got the addresses , I think . marketing: I think he's participant one , aren't you ? industrial designer: So Project Manager , it's participant one at A_M_I_ . project manager: Can you all d e-mail me your e-mail addresses ? marketing: project manager: . industrial designer: You have them i you have them , user interface: Well it's just w it's just it's just par participant one , participant two . project manager: Send me , yeah industrial designer: You want to have friends , don't you ? project manager: yeah , okay . user interface: So are we headed towards like a b a big yellow and black remote as far as maybe that's our next meeting that we discuss that . project manager: Is it yellow and black or is it yellow and blue ? I I kind of thought it was blue writing on a yellow background , but I might be just going a bit user interface: Well , it's like white on i white and blue on a black background with white with yellow borders . project manager: Well , maybe you can come up with a few with a couple of different ideas ? industrial designer: It wouldn't be user interface:  . marketing: Can't we have different colours in the remotes , so somebody can choose different col project manager: Well , see the thing is is we've gotta keep the company image . project manager: It's gotta say people have gotta look at this remote control and instantly recognise that it's a Real Reaction i product . marketing: But if it's a R_R_ , it would be Real Reaction , project manager: There's loads of companies that called R_R_ . project manager: This is slog but this is the slogan , this is the the the the type . user interface: And this is something that came on down from from the higher ups , project manager: Yeah . project manager: Not necessarily even if i it just has to ye but you have to look at the product and instantly know that it's one of our products industrial designer: Well you could project manager: as opposed to a Sony product or a , you know , a Panasonic product . project manager: It's got to so maybe , so you can have a look at our our other products and see if they all follow a s similar vein , perhaps . industrial designer: It could come But it could come in different colours and have the R_R_ colours just somewhere project manager: Yeah . industrial designer: like just around the lock button could be the R_R_ logo or colours and project manager: Yeah . project manager: If we've if we've finished at five minutes before the meeting's supposed to finish , then that means we get an extra five minutes for lunch . I just have to there's a few little bits and pieces I have to write down , but Take your headsets off , kick back , smoke 'em if you got 'em <doc-sep>project manager: I figured with the spam thing , if you can't beat it , join in . user interface: marketing: user interface: That's the kind of spam that everybody likes to receive . project manager: Are you ready ? Okay , right , well , I take it that you are all ready now .  which was we got together just to basically decide on well to talk about what it is that we were actually  supposed to be doing , marketing: project manager: and who we all are and stuff like that ,  get bit more of an idea together of what's going on .  what we are gonna talk about in this meeting is  now that we know what it is that we are doing , now we know that it's a T_V_ remote and stuff and you guys have just been off doing some some  R_ and D_ for that , that's research and development for those that haven't heard that before , user interface: marketing:  yeah , we're gonna hear your  th three little presentations , marketing: project manager: whether they be on computer or on the whiteboard or whatever you want . Do you have any preference  of order ? project manager:  I'd like to  hear marketing: project manager: o I'd like to hear who's g who's on the  from from  Catherine actually first . I want what I'd like to hear about is  if we've finally decided on  what sort of energy we're gonna be using and industrial designer: marketing: Batteries . project manager: It's just that yeah , let's let's hear from you first . industrial designer: Where is that thing ? user interface: Okay , it's  marketing: It's here . industrial designer:  so  for the energy sources we can have a basic battery , a hand dynamo which is which was used  in the fifties for torches , if you remember that kind of which wouldn't be v wouldn't be v v project manager: I don't think any of us remember the fifties . marketing: industrial designer: You can have a kinetic provision of energy , which is used on some watches these days . industrial designer: Or you can use solar cells , but I'm not sure about that indoors , really , but user interface: Well , there's sometimes combinations , like calculators do combinations of battery with but also using some solar power . project manager: Do sol solar panel things , do they have to work from the sun or can they work from a light bulb ? marketing:  . user interface:  I think , it has to be on the on the solar energy , but I don't know . industrial designer: And  if we want something fancier , I think the kinetic provision of energy could be nice , marketing:  . industrial designer: For the case of the remotes itself ,  they can be a general case , which is just a flat one . You can have  a curved one or a double curved one , if you know what  , so project manager: What's a double curved one ? industrial designer: You know , kind of more ergonomic , that kind of suits the palm of your hand , that kind of thing . industrial designer: So  then the case material itself , so it can be   either plastic or latex ,  rubber , wood , or titanium . And th for each of them you have  cases where for example titanium , you can't use it for if you if we're choosing a double curved case , we can't choose titanium . And if we are choosing  solar cells then we can't choose latex for the case material , so we just have to take that into account . And I think we discussed earlier on the R_ S_ I_ problem thing , so we could  project manager: So that might be an idea of using the rubber , industrial designer: Yeah . project manager: but then it should , you know user interface: Let's have a squeezable remote . And also it doesn't break as easily maybe , project manager: when a T_V_ programme's got one industrial designer: I dunno user interface: project manager: watching the match and your team's just lost , you can fuzz it across the room and it'll bounce off the wall back at you . marketing: I think rubber's project manager: Rubber , we're all we're all going we're all liking that idea ? You think you can market that ? marketing: But after my after my fashion thing , I think you'll realise that rubber is more project manager: Ooh , we like rubber , ooh . And then there are the push-buttons , so you can have basic push-buttons or a scroll-wheels , like you have on a mouse ,  or you could have  L_C_D_ , which gives you a display . industrial designer: So if you use a rubber double curved case , you must use rubber push-buttons . project manager: Well , we're gonna go with I think we've decided that it's gonna be a rubber case so industrial designer: So it's a constraint . Yeah , but is it a double curved one or not ? If it's not a double curved , then we've got the choice for the push-buttons , if it's a double curve , we've gotta go for rubber push-buttons . user interface: If it's rubber , isn't it malleable anyway , it doesn't matter if it's double  isn't a rubber case , mean it's completely flexed , it it flexes to whatever they want it to ? Mean so what's the difference between a normal rubber case and a rubble doub double rubber double curved case ? project manager: rubble double double . industrial designer: No , but na le you see , you've got , okay , the energy that's one thing , project manager: I'll have a Big Mac , please . And that's we don't care if it's rub rubber or not , but then we've decided that we going for rubber for the case material . So if we've chosen rub rubber and if now we have the choice for the case whether it's flat , single curved or double curved . And I'm just saying if it if we choose it to be double curved then we need to go I dunno why , but we need to go for  rubber push-buttons .  so the push-buttons themselves they can be just simple or they can be so that's just the electronics between the but behind the push-buttons . industrial designer:  and the price that go with it with it , so the simple push-buttons are gonna be the cheapest . If we get an advanced chip which is  used for the L_C_D_ , the display thing , then that's even more expensive . project manager: is  , okay , advanced chip on print , which I presume is like one P_C_B_ and that's got all the electronics on one board including the  infra-red sender ? industrial designer: .  what a what alternatives do we have to that ? Y  what alternatives do we have to the chip on print ? industrial designer: Well , if if it's not chip on print then , I guess , you get different chip components , and you build them separately and doesn't include the infra-red . It's less expensive  project manager: so it sounds industrial designer: Technically speaking , it's not as advanced , but it does the job , too . project manager: So , why would we not go for that ? If it's something that's inside the the unit . project manager:  we wanna go for an i i all industrial designer: So let's not go for the project manager: so long as it works , industrial designer: Yeah , yeah . marketing: What about the just developed  sample sensor ? user interface: I think push-buttons is project manager: What about what ? marketing: G there , the sample sensor , sample speaker thing . industrial designer: Well project manager: Well , what do we need a speaker for in a remote control unit ? marketing: I dunno . industrial designer: It'd be it'd be cool , but they are saying they've just developed it , user interface: Yeah . But it's gonna be the most expensive option , probably and project manager: S user interface: Th the the speech recognition  option is it doesn't seem really very promising for us  , project manager: Yeah . user interface: 'cause  The yeah the example that they're already using it for is with the coffee machine , where , basically , you can program a sample wi  That when you say something it will give a response , and you program the response as well . So you can program your coffee-maker that when you say , good morning , to it it says , hello Rick , or whatever . user interface: it would be one thing if it was speech recognition where you say something and it turns the T_V_ on like , turn the T_V_ on , and i turns comes on , but it's not that . user interface: So , yeah , like what's the point of saying , Hello remote , hello , how how are you ? marketing: Oh , then then project manager: Yeah . marketing: I thought I thought it was when they said user interface: Yeah , if you're really lonely , it is it's marketing: I thought when they said , voice recognition , they meant  like , industrial designer: Channel five . industrial designer: Okay , so I'll go back , maybe , to the previous slide and we can decide for each problem , what we should choose . project manager: It's cheap , it's cheerful , it's worked , does work . Then the case , do you want it flat or curved or sing or double curved ? project manager: We were go we were going with the late with the the R_S_I_ rubber , weren't we ? user interface: Yeah , so we want it rub rubber double curved . industrial designer: Okay , so then if we use double curved case , then we have to u choose rubber push-buttons , project manager: Yep , but we're going for the simple buttons . industrial designer: and that's fine ? project manager: And it's cheapest all round , it sounds kinda funky , and we can also market it industrial designer: P user interface: Yeah . project manager: as i 'cause we were s saying earl you were saying earlier in your research that  the the people have the R_ people were getting the complaining about R_S_I_ , and this is anti-R_S_I_ . You industrial designer: I thought they would give an option of flat buttons or a project manager: You see , you can still get it does you still get repetitive strain injury , whether you are pressing a button or pressing a flat bit of screen . project manager: It's the v it's the fact that you are pressing the same doing the same movement . industrial designer: project manager: But the fact that this this rubber i is actually used in these anti-R_S_I_ ps specific marketing:  . marketing: Yeah , so they can sit there and go like user interface: Not that watching T_V_ should be that stressful . project manager: And you know , yeah , you can fuzz it across the room and throw it at throw it at your children yeah . marketing: user interface: Oh yeah , I guess T_V_ can be stressful , yeah , if you're watching sports .  I also took  Reissa's marketing findings from the last meeting into consideration  , 'cause I think that's that's crucial as far as  what keys we're going to inc inclu what buttons we are going to include and and how they're laid out . user interface:  and so the manufacturing division  sent some some samples of of  interface components that we might be interested in using that have been used in other products ,  like the coffee machine . It would just be probably the most expensive part of our remote without any actual interesting functionality as far as operating the T_V_ .  so yeah , they they also give the  they they suggested the idea of using a spinning wheel like you use on the side of an M_P_ three player like iPod . user interface:  so we've already addressed that and I think that would actually be worse for something like R_S_I_  you got that thumb movement that you're constantly doing . user interface: and I I have a feeling that we're interested in in something more general , but they suggested  , you know , going i a little bit into a a niche , like either gearing our remote towards kids , where you could have lot of colours  , the keys might be you know , funny or or , project manager: user interface: or  something for the elderly , where the remote's very large and the buttons are very large and there's only a few buttons . But you know we can we can discuss this , but it sounded like from our last meeting we really wanted something that was general , but done well . You don't want  you want people to be able to quickly access the buttons that they use a lot without  always pressing the wrong one  . And I didn't mention that we need a power button in our last I can give you an example here of  , good layout and bad layout industrial designer: user interface:  from our manufacturing department . So this would be an example of bad layout , where you have volume up and volume down , but they have a V_ on both of them , so  project manager: Yeah . user interface: And so , yeah , I th I think my personal preferences of we've all kind of talked about and seemed to be on the same page  . user interface: I didn't I didn't think the spinning-wheel or the  L_C_ display were were crucial for us . Well let's  so w what are our definite decisions on this then as a team ? The  The the  the interface type we're going for user interface: So we're we're not gonna have any sort of display I think  . user interface: ideally ,  a a power , channel up , channel down , volume up , volume down , and a numerical keypad . And some sort of it will either have a a lock button like we mentioned or or a cover or something like that . user interface: Well now that we've decided on our project manager: Are we gonna hav hav an are we d marketing: project manager: have we decided on whether w we're gonna s supplement it with anything , you know , colours or particular gimmicky bits to it , we're not we're just gonna go for something user interface:  it seems like we wouldn't wanna make it too busy and too sort of gaudy , project manager: We're marketing: Maybe we can user interface: but  Yeah , I would say mayb maybe a couple of colours like  like a black with with yellow and somewhere , like maybe the R_R_ can be yellow , or something like that . Let's move over to user interface: I I guess the fact  also that we are having a rubber case  would prevent us from having the cover function that we thought of before . user interface: 'cause  s so if we wanna have a lock of some sort it would have to be a button . user interface: But I think that should be   , I can speak with the button department , but  I think that it should be easy to have a button that just prevents prevents the other  the other buttons from operating . Well , I'm just basically letting you know what's happening in the markets project manager:  yeah . marketing: and also recent investigation that we've done in the remote control market , we have found that for the remote control market these are like most important aspects like that we really need to project manager: marketing: which we've already probably discussed . So the remote control has to look and feel fancier than the ones that already that we already have . So it has to be project manager: Yeah , why should people buy this when they're already got a remote that came with the T_V_ ? marketing: Yep . So project manager: What's that mean ? marketing: Technologically it should be like  work , basically , I guess . user interface: Well it should be it should be maybe cutting edge in some sense , marketing: Should user interface:  have something that's little more technologically advanced than what's on the market . project manager: Okay , now the trouble is is we've already decided that we're going with the stuff that works already , that's cheap . user interface:  it's different , but I wouldn't say like a rubber remote is fancy . marketing: That's why I was thinking , Bluetooth , 'cause if you like put up Bluetooth , and it's like a Bluetooth remote control , everybody's gonna like , oh , 'cause Bluetooth is the in thing nowadays , like it really is , like people and  when it comes to marketing like that's what people go for , they don't really care whether , you know , at the end of the day whether it works properly or not . marketing: Well , they do , but it's like it's not project manager: One hundred per cent , that's your first thing , you go , oh I'm not gonna buy that , 'cause I dunno if it works or not . project manager: Okay , well , what do you two think about this ? user interface: So is is the advantage of Bluetooth that you can just like synchronise it with other marketing: But like project manager: Yeah , what I don't understand what m user interface: electronics ? marketing: You could always insert , yeah . user interface: Yeah , that's basically what it allows you to do , project manager: Yeah , user interface: right ? project manager: and it this is just gonna all this is being used for is your television . marketing: Yeah , but , people like project manager: It would that would mean you'd need a television that has Bluetooth in it , which no no television does , marketing: Well , if you're looking at if you looking at something that's going to be bought by people , you have to make it new , you have to make it state of the art . industrial designer: Well project manager: does it ? That would mean we'd have to make a television as well . industrial designer: Bluetooth would , for example , enable you , I think , to   connect for example you if you get a w call on your mobile phone , but your mobile phone is downstairs or something , you would get on your television you're being called by this person right now . industrial designer: No i user interface: Yeah , the that wouldn't be the remote so much , project manager: Yeah , user interface:  project manager: and i industrial designer: No , but if you get Bluetooth on the remote , you'd be able to project manager: Nah , the televi the television would have to be a Bluetooth compatible , basically . marketing: Well , it doesn't project manager: An and there is no there is no such thing marketing: Like it doesn't have to be , you know , Bluetooth , that was just an idea , but like it needs do something that , you know , is new . Whether it's a battery it could be something really really minor , you know , like but I think we are really keeping to what is already out there , and people've already seen it , people've already got it . marketing: If we want something new , we need to move away from what we already have and  just go creative . It's been done for watches , but I haven't seen that for remotes , yet . marketing: project manager: The fact that it's made out of this rubber , we can throw it about . Th we should encourage people to throw their remote controls about , because it charges itself up by doing it . industrial designer: Yeah , well , and in little characters you say , yeah , but not too much . user interface: Yes , so can project manager: But yeah , by the squeezing it the marketing: I think , safety s user interface: Yeah , we can make the squeezing of the rubber be the be the generating like the energy generator . Next year's fashion i very much in fruit and vegetables are thm are like the theme for cloths , shoes and furniture . So next year people will be buying , I found this really funny , you know , strawberry shaped chairs , industrial designer: user interface: Okay , so we could have keys that are like a b like a broccoli key and a  and an avocado key on them .  and as it's rubber the feel which is in this year is spongy , so it's it's not quite spongy , but spongy , I would say is user interface: . And so personal what I was just saying like move away from the current remote controls  like the look and the feel of the current ones and change the look and feel , while still keeping to the company's image , basically . marketing: So we're moving in the right direction like project manager: Alright , yeah , no , this i this is good , user interface: Yeah . project manager: so through all that we've we go we're right , we're gonna go go back to  going with the kinetic thing , industrial designer: Yep . project manager: that's great , using the spongy rubber that we were talking about that anti-R_S_I_ you can as you squeeze it you are not only therapeuticising yourself , you are charging the batteries , marketing:  . project manager: industrial designer: sued the Beatles so user interface: Okay , we'll make it a  pomegranate , a big pomegranate . industrial designer: project manager: Well , okay , it seems like the only thing that we haven't really finally  agreed on is its image . Like , yeah , we're we're saying no we don't want it to be fruit and vegetables , but we dunno what it should be , user interface: . project manager: or like are we going yeah it looks slick , but what do what do we mean by slick sort of thing ? marketing: Well I think , if it's rubber it needs to be project manager:  you said earlier on i it should be funky . I think , it's it should be  , what do you associate with rubber ? You know like project manager: L keep it clean , keep it clean . industrial designer: marketing: Okay , sor I sorry , I used the wrong word , what do you associate with the mate the material that material ?  industrial designer: marketing:  like I'm just thinking bright colours . Wanna make it different colours so anybody can choo like like project manager: Like the volume buttons should be the all the same colour and the d and the the channel buttons should be one colour and stuff like that , do you mean ? user interface:  . Tha user interface: The one thing I'm wondering about , I hope that we're not going like too much down a gimmicky road of of having project manager: Yeah ,  we that's we we user interface:  if somebody go goes into the store they're gonna see like three or four normal remotes , and then a big spongy pink t tomato  remote . user interface:  what are ninety per cent of people gonna take ? marketing: Well I can say in this country , you'll get , you know , lots of people wanting something really funky and cool . project manager: marketing: And  parents will see the will see the pro as well , because it's  like kids won't break it , it's not breakable if you throw it around . The only thing is is that really small kids might chew on it , but project manager: Well , it's it's gotta be chew proof . marketing: So user interface: marketing: so it's rea it's quite project manager: marketing: it's quite like  user friendly industrial designer: marketing: and also for different families , like like family use as well , so for little kids and for old ki like teenagers will like it , I think . Especially maybe younger girls if it's in pink they'll be like pink remote control for their room something . project manager: So , what are you saying , maybe we should market it in different colours for different marketing: Yeah . project manager: so we could do like the pink range , the blue range , the green range , the industrial designer: That's yeah . marketing: So like you walk in , you're like , oh I like that remote control , because it's so bright , and then , and then the shop assistant comes up and says , oh what colour would you like ? and then they go like , oh I can choose the colour wow . So it puts , I think , even the customer into more control over what they're buying instead of , you've got all colour it's either that or nothing . user interface: Yeah  , that that seems to work well with for products like iPod , marketing: It's  user interface: where , you know , you have a variety of colours , that people feel like they're customising it when they buy it , even , you know , just just by the fact of choosing . industrial designer: Although I'd be curious to see how many  marketing: D you've got the industrial designer: You know , there are some colours that I wouldn I would never choose , and I would be curious how many people choose that colour . project manager: Well that's that can be down to bit of market researching you know , user interface: Right . Well  , we'll alright let's what we're gonna aim to get together by the next meeting then  is from you Catherine wi your y y you know you're gonna be working on the the look and feel design . project manager:  Gabriel , you're gonna be working on , you know come up with the the user interface design . project manager: come up ki you know , be ab for the next meeting be able to come in and show us some some i some physical ideas . project manager: We were kinda going , yeah , it's gotta feel nice , it's gotta look cool and that it's industrial designer: It is . project manager: you know now we can actually start , you know , s some sort of physical something or other . And I will be  industrial designer: marketing: project manager: talking to the bosses , basically , and  marketing: project manager: f fielding off some more spam and  industrial designer: Great . So we know for definite we know we've we've now got some definite things going on . project manager: we definitely know that  it's gonna be a simple buttons , we're not gonna be going for the new technological chip on print expensive things , so we've we're keeping the costs down . project manager: People , you know , people are saying , oh , standard stuff gives you repetitive strain injury , well this remote control is designed to do the complete opposite , marketing: Yeah . you know , we're gonna we we're gonna as a sort of extra something on it , you know what what extra things are there extra things this product have ? We'll look into this lock key user interface: Right . project manager: facility , although whether or not it happens , or is possible , I don't know , but something to look into . project manager: everyone know what they're doing ? 'Cause if you don't , you'll I'm sure you'll soon get an e-mail about it . project manager: It's  we're we've still couple of minutes until our meeting's due to finish . But  I got a note saying that you two who are gonna be working together marketing: project manager: so bef before you all disappear off just user interface: Okay , I'll stay in here . user interface: Does the pay-raise immediately come into effect on our next pay-check , or is that project manager:  I think , it's  , yeah , I think , it's gonna be par part more of a profit sharing on the product . industrial designer: marketing: user interface: So we're buying fut  , we're getting futures in the company . project manager: Yeah , I think i I think that's I think that's the way it's gonna happen at the moment . user interface: I'd like to share in the coffee machine profits , because that's really doing well . user interface: Well I I did notice looking at  , they told you that they wanted whatev our product to represent the the R_R_ brand and and to be immediately noticeable . user interface: if you look like at the coffee maker at the at the corporate web page , it's not obvious . Well it is to us , because we we worked worked here for years and we use that coffee machine , but it's doesn't have the colour scheme of of the of the company anywhere on it obviously it's just sil silver and black . project manager: And the spaceship doesn't have the R_ have a massive R_ and R_ down the side of it user interface: No 
The remote control should not only be small, easy to use, and eye-catching, but also have buttons with a soft feel and a trendy design, possibly incorporating fruit and vegetable elements. Marketing suggested incorporating one or two star features, such as speech recognition, to build the campaign around. The energy source for the remote should be a battery, and it was emphasized that the remote should be brought to the market before the competition. Marketing emphasized the importance of adopting the latest trends and fashion updates for the remote control, particularly for the targeted young users. This includes features like an LCD screen, vivid colors, and a cool shape. However, it was noted that the decisions made regarding the interface did not align with the desired look and feel. The team discussed the possibility of incorporating Bluetooth functionality, but ultimately decided against it. They also explored the idea of using squeezable rubber as an energy generator. Easy usability was another key point raised by Marketing, who suggested incorporating fruit-shaped buttons to align with the upcoming fashion trend. The Project Manager proposed marketing the control in different colors for different groups of people, similar to the iPod. During the evaluation process, Marketing expressed dissent regarding the financial aspects of the design, highlighting the need for further adjustments during budget control. The lack of information about prices led to unrealistic discussions about costly functions like recognition. Marketing believed that users would be interested in a speech recognizer to simplify program selection and reduce the number of buttons. The remote control should also be small and affordable. The team briefly considered lighting adapting options but ultimately left the decision to the Industrial Designer and User Interface designer. The team also discussed potential user-friendly features, including tracking devices to recognize personal preferences and a voice activator to help locate the remote. However, due to budget constraints, these ideas were set aside. The Industrial Designer mentioned the importance of considering repetitive strain injury (RSI) in the ergonomic design process and suggested using touch buttons instead of press buttons to mitigate this issue.
Summarize the main points discussed in Marketing's presentation during the last meeting and the group's feedback on it.