I don't know if  if everybody knows me , so I'm Bart , marketing: My name's Frank . They'll record  our actions and you'll have wires and microphones that will record your voice .  there are also some microphones there but th  you don't have to pay a lot of attention on those , because it will  disappear when you don't attend to it . So is there a project documents folder ? There are some notes in it already I see , some documents . Well I don't know if you've noticed , but  we're working for Real Reaction . We put fashion in electronics ,  we make it work ,  we put a lot of effort in design and in the product itself . marketing: project manager:  maybe I can sit down , then I can take some notes or Let's see . project manager: I dunno it's not a lot of work , but just  if you hear something  you can write down , just write it down . No ? user interface:  ? marketing: Can't say I paid much attention to it , project manager: I can see if it works this way . project manager: Real Remote is not really the company we're we are , but it's just a little fault . project manager:  okay , what are we going to do ?  our project aim is as you can see a new remote control . The Industrial Designer is going to work on the working design ,  components design and a bit of the look and feel design .  the User Interface Designer is going to do the technical function design , user interface concept and user interface design . And the marketing expert is doing a little bit of user requirement specification , trend watching and project  product ev evaluation . We are going to work with a lot of high-tech tools here , so it's ab it's handy if we have a little bit of training first . N  these functions we don't have anything to do with , only undo , you can undo a little  piece of drawing . It's really funny because you can draw with it on this page  in the think it is form of . But all you will found that already because there are a lot of documents in it already , so it will be okay . And these are available on the smart boards as well , so if you have a document you wanna show , just open it from the folder . It's what I just said , it's save , print , move back or forward one page . marketing: project manager:  the only thing we have to  look after is that we use different colours , and different line width . Because if you hold it like this , the sensors will get blocked and then the drawing won't get good . 'Cause if you're going to draw like really fast then  the pen won't hold up . user interface: project manager: These are not very much , but   , see you have to do it real slow . project manager: Ah I was trying to draw a dolphin , user interface: project manager: but I think his nose has to be a little bit marketing: user interface: project manager: But it's close . I think that's it because if you wan ar are going to do it like this then it will be a stripe . project manager: Is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: Well , it's supposed to be a cat . So everybody knows how to work with the white board now ? So if you have any ideas or if you wanna draw anything on the white board , just ask marketing: Yeah . marketing: project manager:  as you can see , we  for our remote control , a selling price is  twenty five Euros .  that's the least we have to get from our remote controls , so we have to work together to reach our aims .  we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . Our production cost  can be maximal twelve and a half Euros , so that's also a point we have to keep in mind , that we won't make remote controls with small televisions inside , and stuff like that . Selling price twenty five , profit aims fifty million  , but more important is the int international market we're trying to focus on . marketing: So just on a side note , why is it my laptop is only giving me a black screen ? user interface:  ? project manager:  maybe you have to say the magic word . But so  does everybody has  experiences with  remote controls , and  not the ordinary mote controls , but also a little bit different ones ? Like you can use for other ? marketing: user interface:  . marketing: Well , we have a kind of broad T_V_ at home , and a D_V_D_ player , so we got like a lot of remote controls , one for the T_V_ , one for the video recorder , one for the D_V_D_ player . marketing: And I think it's it would be best to just make one remote control that can operate them all . And you can  program I think eight different devices in it , and you can use it for your television , anything else . project manager: And it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . marketing: Oh project manager: So that's pretty handy when you have a video recorder or D_V_D_ player downstairs and you've got a link to your T_V_ on the second floor .  but only the I think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . project manager: And other functions for a remote control ? Maybe we can make it   user interface: user interface: you never no know  , marketing: So user interface: I w   project manager: Waterproof . But they'll also really drag up the production costs , so think we'll have to see about that too . project manager: No ? user interface: project manager: Okay , then I'll put the minutes from this meeting in the project folder , and then we can all work <doc-sep>marketing: Hello project manager:  like before we  I have to redo the meetings from n th the minutes from the last meeting marketing:  it was discussed in the last meeting  which was opened by the presentation from the interface  designer that  looks would be very important on this new remote user interface: Designer . It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera .  speech recognition is one of her very f favourite personal  features she would like see d d to be integrated in this  in this new remote . user interface: project manager:  marketing: And she was challenged on that point project manager: that's right . industrial designer: project manager: But  her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful .  technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . And how it would works , you press the button , the chip is morse morse code related relays the  to the generat to the generator amplification and  the circuit board is very inexpensive to build and so she thinks this is a great feature  to to to consider . project manager: She would like  this whole thing should be push buttons with a simple chip  scrolling method is more expensive and not that practical anymore . The marketing expert  who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . From her point of view of course one of the most important facts is that we should get to market before our competition does . To do that  maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . And the decision that we took last time was that  the special feature we would like to see is a speech recogniser , the energy should be battery  should be on a chip , should be trendy design , compact and strong , and should have buttons . industrial designer:  and it's it's blue in colour  bright and  it has yellow buttons and all the different colour buttons marketing: industrial designer:   and also i it it will be easily fit into into the hands and you can access all the buttons easily . marketing: You used to have all the buttons user interface: industrial designer:  yeah and   the material which we are going to use for the case is  plastic and  w which which is s strong   and also  for the  the material is plastic and  for the buttons it is  s soft rubber  and als marketing: Oh that's good , industrial designer: yeah . industrial designer: Yeah because   you'll be touching the buttons more so it is soft when you touch it . industrial designer: And then   for the for the led , for the light emitting diode it is a fluorescent green marketing: Now these features includes the s  signal emitting  signal it's the led or L_E_D_ the infrared . user interface: we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness marketing: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . marketing: The next channel in the numeric pattern , or user interface: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . user interface: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . user interface: give her suggestion whether it'll be sellable or it'll be cost effective . industrial designer: marketing: Okay , well  what what I really like a lot about it is that you can reach the whole thing with one thumb , user interface: Yes , yes . marketing: that you can really hold it in one h you don't need two hands industrial designer: marketing: and it's easily reachable even for somebody with a small hand , yeah ? project manager: Yes the buttons are all raised , right ? marketing: The buttons are all raised project manager: Are raised , marketing: and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , project manager: Right . user interface: industrial designer: marketing:  and  I like the idea that the on-off button is in a really prominent place . project manager: Yes , and it sort of sticks up so that you really marketing: Yeah , that's great . project manager: you don't have to g first go like oh yeah here it's on and yeah ,  the  these buttons  around here are the mute user interface: No , these the front buttons which are here , are the mute buttons . project manager: So if you're left-handed or right-handed it doesn't matter . marketing: And this brings the menu up on the screen ? user interface: Pardon me ? This is the menu yes , yes . marketing: This brings the menu up on the screen and the orange ones are user interface: A the the these these two are th to increase or decrease the volumes , marketing: Okay . user interface: industrial designer: marketing: Okay and now I'm supposed to project manager: Well , I have one question marketing: yeah . project manager:  will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? user interface: Yes , it will have  these buttons will have the numbers and all the rest of the buttons will have symbols . project manager: Will have symbols so that that that the user really knows you know and doesn't have to first learn it user interface: Yes , which can be easily recognised . marketing: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn industrial designer: Yeah . industrial designer: Text that we can have on the case itself , project manager: That's right . user interface: And and one more feature is we we have a holder for this remote which is an oyster shape . marketing: Well you know I think we could do something really funny with this too because the snail is known to be slow industrial designer: marketing: and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that user interface: project manager: Now what , what are our special features for the marketing ? marketing: So project manager: That's really the voice recognition that's really unusual marketing: I think voice recognition is our big selling point industrial designer:  . project manager: And then , and then the other thing would basically be sh shape or practicality of use . marketing: So I think we have to play with the image , play with the snail image  play with the visual and then the voice recognition . project manager: Okay , now  having said that marketing: I'm supposed to make a little presentation , aren't I ? project manager: No , now this was our evaluation criteria which we  just have done . marketing: Ah , but in my instructions I think it said I was supposed to go to the board and do something . marketing: Can you just fill it in in the yellow boxes ? Or project manager: Oh , okay yeah , okay , industrial designer: Yeah . project manager:  electronics , simple chip on print ? Is that's what we're using ? user interface: Yes . project manager:  but , yes but industrial designer: I think  that is  f for rubbers that is  yeah case material . project manager: That's just for the case material , user interface: Is this for the case ? Yes . project manager: so special colours though , we having that , marketing: Oh okay , the - , ' kay . marketing: 'cause we didn't put the clock in it after all , right ? project manager: No . project manager: button supplement special colour ? user interface: Speci Yes project manager: Special form ? user interface: Yes d we do have special form . user interface: One two three four five six seven eight nine project manager:  ? industrial designer: Maybe it is it just n project manager: Eight , eight point two . marketing: Okay , well  obviously my method for  s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . marketing: We can't accept every suggestion of course , but maybe we just need to get a few . marketing: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . marketing: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . We wanted the feel to be as soft as possible , we'll have the soft buttons industrial designer: marketing: and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . And functionality I put last on my list because people aren't going to use it before they buy it . industrial designer: marketing: So paradoxically the other features , in other words , the look , the feel  and the shape , that's what people are gonna get in the store . marketing: They don't have a television in the store , they can't play with it . The size is small  and th these points are in the importance for the , for the marketing , these aren't i in how I feel . I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . And then functionality  I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . marketing: So I think that basically we've got a great product and we can get off and running with it . project manager: And  I don't know how we can evaluate that or how we can include that , too . marketing: Well ,  we had what , eight eight euros twenty as our cost ? project manager: Eight , eight twenty , yes . industrial designer: Eight twenty so marketing: And so we've got we've still got four euros to go to spend . industrial designer: We have  four euros , yeah project manager:  maximum we have another four point three euros  four thirty . Well  that's project manager: But  we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . marketing: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . project manager: I'm sorry to interrupt then but I just  recog I just remembered that there was no that that was not  included  that there was no room for any special features , okay ? industrial designer: Included , yeah . You wanna go to this next slide , marketing expert ? marketing: well I isn't this my last slide ? project manager: I dunno .  and we're supposed to talk about those things as a team now , so if you put my last slide back up there . project manager: Why ? Wh why you need that up ? marketing:  ? Well because I can't remember what I put on there . Okay user interface: marketing: you're the designer , of course you wanna give it a one . user interface: industrial designer: marketing:  and then how about how we doing on colour ? project manager: Colour  I marketing: Colour , I gave it a one . marketing: Okay , I gave it a three , two , user interface: I'll give three . marketing: And the next is functionality where I I admit I was a little hard on our team here , but project manager: Well it's also you can't really try it out  the other things you have have more is are more tangible so from that point of view marketing: Yeah .  the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . marketing: But  otherwise I think we're we're ready to go to go with this product . Anybody else have any other comments or any other things that we feel we should evaluate ? project manager:  . Is there more room for creativity or are we absolutely happy ? user interface: We can always improve , yes .  I think they are quite big , so I think I  we can just have small buttons and more buttons in that case . Well then again if we're gonna  do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . marketing: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . marketing:  and a couple of other th maybe comp  consolidate some of the usage an and see what we can do with that . project manager: Y  al always bearing in mind that right now we are of course well within the budget industrial designer: user interface: And maybe project manager: and that we still you know we probably can't , with this particular item , we probably can't just  add a whole lot of more things . project manager:   we need  you know we need to leave space money-wise for the voice recogniser . project manager: So th the question really is how do we feel with the project process ?  ,  are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ?  I think personally I think  I'm pretty happy . marketing: I'm pretty happy with it too , yeah  , project manager:  an industrial designer: Even I'm happy . project manager: and then the next question is are we happy with the leadership of this project ?  marketing: I think you've done a good job , Miss leader . project manager: And I think team work I think was very very good , I think we really industrial designer: project manager: And  I think we are we happy with the means we used ? We used whiteboard , we didn't use digital p well digital pens I guess are these things . marketing: Yeah maybe we could've used the whiteboard a little bit more , yeah , user interface: Whiteboard more , yes , yes .  , it's maybe not in the best position in the room  you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . project manager: I think we we did ,  in more than one respect and  so I think we did very well here . project manager: user interface: industrial designer: project manager: So I I thank you all very much . project manager: I always get it on here , but getting it off is industrial designer: Do we do we have some time left ?  you have user interface: They say it's forty minutes . project manager: Ah yes we have time later marketing: But we we were told we could end the final meeting at any time , whenever we felt we were finished . marketing: It'll take me the rest of the time to get my microphone out from my necklace <doc-sep>project manager:  before I start with the with the meeting I have a few things to tell you about the the setting we're in ,  because we're  being watched by  Big Brother . And  as I can see you  you have placed your laptops  exactly on the place where it must be . And that has to do with the camera settings , so we don't have our  laptops in front of the cameras . So  what are we going  to  to do ? What are we going to   make f  kind of functions in the remote ? And why are we going to do it ? Then the conceptual design .  because at the detailed design , how , part two ,  we go  to dig in  really about how the the te the technical of If it's  it's possible technical-wise . marketing: project manager:  each stage is   is broken up in two  two stages , individual work and a meeting . This one is for the presentations , the PowerPoint presentations or the Word presentation of whatever you  you had .  This  is very straightforward , with the save , the print , the undo , the blank , the select , the pen . Well , I don't  gonna explain it all , marketing: project manager: because I think you know  how it works . Every  every one of us  must draw our favourite animal , industrial designer: project manager: and  tell  tell us why we  had  chosen that animal . project manager: Yes ? marketing:  this exercise ,  did the company board tell you to do it , project manager: Yeah . industrial designer: marketing: or  did you just make it up yourself ? project manager: No no no . So getting used to each other , we can  have a little fun then , before we  dig in really to the hard stuff . marketing: project manager: My favourite animal huh ? industrial designer: marketing: It's like Pictionary ? industrial designer: project manager: Yeah , you can guess what it is . industrial designer: marketing: user interface: industrial designer: marketing: It's a pork ? project manager: No , it's not an orc . user interface: project manager: You don't see it  at the ears ? marketing:  yeah , I have it at home . industrial designer: marketing: Miniature size ? project manager: So we  found it kinda cool to  name it after a lion . project manager: Yeah ? industrial designer: project manager: So choose a colour , choose a pen width and draw a user interface: You don't have to change the colour and the pen width during  the drawing . industrial designer: By the way , why was your cat  red ? project manager: Because  my cat is red  at home . project manager: user interface: Huh ? industrial designer: user interface: Oh , it is a turtle . project manager: You watched it a lot ? user interface: industrial designer: marketing:  ? project manager: You watched it a lot ? user interface: It's  inside its shell .  marketing: industrial designer: user interface: How did it work ? project manager: Format ? And then you have the the current colour , user interface: Performance ? project manager: you can change . marketing: project manager: Tim had  Tim , what kinda line width did you have ? user interface:  marketing:  the big lines were like nine . Why a dog ? You have a dog at home ? user interface: Well , we had a dog , a few years ago . project manager: Had a dog ? marketing: it's p project manager: Yeah ? user interface: And and it , yeah , when it died we didn't get a new one or something . user interface: But  marketing: It's pretty good  industrial designer: project manager: You have an artistic  inner middle . marketing: Wha user interface: Well , project manager: Okay , user interface: it's okay . user interface: industrial designer: I figure I should do something like that , project manager: industrial designer: but I'm gonna do something much more difficult . user interface: Well with the interface , it might be easier to ha to draw here and display there  . But at the other hand ,  a pen like that is easy to hold in your hand , and project manager: No . user interface: Than on the , with project manager: user interface: Yeah , I m  like  like on here , drawing drawing  . user interface: marketing: Project Manager ?  project manager: Yeah ? industrial designer: Where does the pen go ? Just  marketing: Have you been  counting the time ? project manager: Yeah , a little . project manager:  the selling price for the remote will be  twenty five Euro , and the production cost  may not be more than  twenty and a half Euro . So  from my point of view , I don't think it's  gonna be very  very high tech , high definition ,  ultra modern  kinda remote , for twelve  fift  twelve and a half Euro . We have to sell  a lot of  user interface: Yeah , how much is it ? marketing: Like how much ? user interface: Hundred million  remotes or something ? project manager:  I think  w when the selling price is twenty five ,   you got two million , two million remotes . Well what what's the most  important thing at a remote control ? user interface:  well I think the most important thing of a remote control is that you can switch channels . So not a not a remote control who   which can  can be used for television and a D_V_D_ and radio and Or just only marketing: Yeah . Can I show them on the on the big screen ? Maybe ? project manager: If you have them on  I can  marketing: Yeah . Between the the the , yeah , the the  user interface: marketing: Screen ? project manager: Yeah , be The screens . user interface: Is it possible to open pen drawings in this  on this screen ? project manager: No no no . Only All the drawings go there , at the left  user interface:  but  which The ones we made on the project manager: Oh , that pen drawings .  no , I think  when it is  in Word and you have saved it in the Shared Documents folder , you can show it there .  I think , it doesn't have to matter  which brand your T_V_ or other thing is . marketing: And  by making it multi-purpose , it  has a new feature , adds a new feature to the market , and distinguish from  from current products .  I rather find it very annoying  , like when someone is standing in front of the T_V_ then you can't switch it . It's nice as an added feature feature , that  , when you're on a certain channel , you can see on the L_C_D_ screen  what programmes are coming up or project manager: Okay . project manager: remote ? Yeah , it must be really  innovative , technical-wise ? marketing: Yeah , it has to be  Yeah , our company is very  good in making new innovative  things . user interface: We marketing: So i i i i project manager: So we must focus on things who are really  really add something to  to marketing: To the current market . But we have to keep an eye that it's  at the beginning of such a project , it's it's it's very  cool to talk about , well , this would be cool , that would be cool . project manager:  but we must not  lose  sight of the the user   friendly  marketing: Yeah , of course . So  you  will have  individual actions where I presume  will be some feedback ,  via the m the mail .  one thing  , project manager: Yeah ? user interface: we must first agree on  what we're going to m going to make . Do we Are we going to use  it it for multiple systems ? Or  We should have some agreement on that before we project manager: Okay .  wha marketing:   I I don't think we have to be , we have to agree on that . But maybe , because  you are working on the user requirements , you are working on the technical functions , we  must  have a little or kinda    How do you call it ?  user interface: Consensus on the , what we're gonna do . So you don't   come up with the user requirements who don't fit the the the the technical functions at all . project manager: W He says user interface: if the technical functions have to be designed , I I've gotta know for what kind of machines they will be . user interface: Or do we use it a text screen ? Or  will it be with  with bluetooth or project manager: Well , th that's that's really a step further . But if you say  is it   one way or multi-purpose , that's a user interface: Okay . marketing: Like we all have a list of  things that has to b that have to be in it , or how it has to be like . project manager: each individually i individually  must think on what's  at  his point of view is the most important <doc-sep>user interface: No I don't think so it has to be like that yeah and you have to adjust the length . I thin industrial designer: Yeah but the the mic should not user interface: It's not a directional mic , anyway . project manager: So w we will try to structure this  meeting with an a with an agenda  as presented here . So ,  We have been provided with  some  w technical tools to  to communicate and to well , learn from each other's plans  as I can say  so w we will also try to  to get acquainted to this tools so they are also new to me I don't know whether you worked with them before . You all know I hope how it's about  the  new r remote control we are going going to design . project manager:  then we will  discuss  , well , how it should be and  wh what  what our new product should look lite like . Be  we want to be distinguished ,  ? People  want to  when they look at the shelf want to think , well that's the product I I need . But then , it also should work  user friendly and  otherwise people   well it will not be  be rated very well in consumer  articles and like that . industrial designer: project manager: So , the general outline of  new project will be we first  go through a functional design phase .  You all get   certain task  in this  in this phase and  then we will meet again and  discuss this functional design . And the same holds for the  ph two phases  after this , the conceptual design and after that a a more detailed design in which the the final project should get its definite shape . In all in front of you  you see  the  notebooks and w  n note blocks and we have here a a a a white-board . project manager: And  well it should work  I've read it from my  from some colleague that it should work with some kind of toolbar . I didn't find out yet how it work , but maybe one of you did , so  industrial designer: Under documents in the shared folder . Do Do we have to say something about that ? I I I'm not fully updated about this shared folder  . industrial designer: Yeah , I guess we'll have a shared folder  with documents that we can share . Well , this seems to me , yes , some computer program but I didn't find it yet . project manager: Well , yes ,  we  we should try to t to draw on it and then well it should be smart some way . I I'm not really sure how this works , but industrial designer: Okay , shall I start ? marketing:  . marketing: I think for us it's just like a normal whiteboard , but they'll be recording what we write down . user interface: industrial designer: But it's marketing: industrial designer: Actually , I think I cannot go with  project manager: You you D doesn't it work ? Maybe someo Maybe maybe Anna , maybe you can start . project manager: So  L Why don't you draw  your favourite animal on on th on the white-board . industrial designer: user interface: You know ? Pro specially we should next project we should take l like that . project manager: So , marketing: It's not a cat , project manager: that's the cat . project manager: So but that's also kind of cat , user interface: Oh project manager: isn't it ? user interface: the dog doesn't have a tail ? marketing: It's got a tail then .  d did you  work out cord ? industrial designer: user interface: marketing: And you guessed cats without a tail . industrial designer: right ? user interface: It'll still not extend , right ? It's not up to that . So marketing: Ah project manager: I suppose it user interface: Ah I think you can put that . user interface: I'll tell to get it off my project manager: Ma Matthew ? user interface:  ? project manager: industrial designer: And we should sum up its favourite charas characteristics , right ? marketing: So you've all drawn land animals , marketing: project manager: so why not draw an animal from the water . user interface: The cat is going to eat the fish or the rat ? industrial designer: With different pen widths . marketing: project manager: Oh , yes , why not ? industrial designer: project manager: Good idea . user interface: you know it's going to eat the cat rather than the cat eating the fish , no ? industrial designer: Oh . So I dunno if we need to spend time on that , actually But  user interface: You should go for the next one it seems to me .  when we are and when w you are  going to design w  we must keep in mind that the selling price of the product  will be about twenty five Euros , so when designing a project  I also look at you  Mael , keep in mind    People  user interface: Twenty four .  industrial designer: project manager: more interesting for our company of course , p  profit aim , about fifty million Euro .  we will try to  to get at a international market  so  it will be I think mainly Europe and  Northern America , user interface: Ah yeah , the sale man , four million .  also important for you all is  the the product  production cost must be maximal  twelve  twelve Euro and fifty cents .    we still have to  to make a profit , huh ? user interface: They have to sell at least four million to make a profit industrial designer: Of course . project manager: Excuse me ? user interface: Ah we have to make we have to sell at least four million to make our own profit . project manager: So  well I think w when we are working on the international market ,  in principle it has enough customers industrial designer: Yeah . project manager:  so when we have a good product we  we could  meet this this aim , I think . And  now just let have some discussion about what is a good remote control and  well keep in mind this this first point , it has to be original , it has to be trendy , it has to be user friendly . project manager: Yes , well i it should have the the the the expected functionality  of a remote control . user interface: You need to browse the browse the channels in upward downward way , marketing:  . Th th that's very handy I I always miss it and on some remote controls that you can go channel up or down ins instead of retyping the number , especially when you have a lot of channels . user interface: and industrial designer: And  just before starting the detailed discussion , maybe we are the marketing guy ? Or marketing: I'm marketing . project manager: So user interface: I thi think you know me , industrial designer:  so yeah  Just  on your web page but  yeah not  not face to face . project manager: Are there some other very important things to to do well , user interface: So industrial designer: So I project manager: to specify in this first phase of of the project . user interface: And  , you'd need the usual ones , like the changing the volume , changing the the channel and then you  project manager: Yes . project manager: well  I I think  w y you two should should , I think , think this over  w espec what , what functionality . industrial designer: Actually , yeah user interface: Let's Let's take industrial designer: w Of course , and first before  designing the func well thinking about the functionalities , we need to know what are the user requirements . industrial designer:  then if they need internet , then we would be able to to p to propose something with   T_V_ over I_P_ . But Ninety percent of the time , ninety nine percent of the time , people will be using the main functions , the volume , the different channels , so we can have all the fancy things as well but the main controls need to be very obvious and very easy to use . Keep k keep in mind i it's a it's a twenty five Euro unit , so   the the very fancy stuff  w we can leave that out , I think . project manager: So twenty five Euro you expect a quite , well normal but good functioning user friendly remote control . user interface: Oh in that case you can you always hook up with  someone who is providing that and you know , you you sell their product as well as your product with them , you know . project manager: Yes , but but but ab about the spec the buttons , the buttons  that will be on it . project manager: well just just for the next meeting ,  user interface: L project manager: well , you wor yes , work on a design , keep it general ,  so w we will be still fle flexible with maybe adding some functions . project manager:  you will be working on on technical function design , so user interface: Yeah , sure . project manager: eh ? Does it need internet , or or do do we stay at basic basic television  interface 
The remote control design includes a double-curved plastic case in special colors, with buttons made of rubber or wood in various forms and colors. The remote does not have a clock. The cost of the remote is within budget, excluding the voice recognizer, with only 4.30 euros remaining. The price of the remote is set at 25 euros, with a production cost of 12.5 euros. The company aims to sell at least 2 million units to achieve a profit goal of 50 million euros. The target market for the remote is international, covering different users, cultures, and trends. The remote will primarily be marketed in Europe and North America, and at least 4 million units need to be sold to meet the profit goals.
Summarize the financing, financial targets, aims, target markets, and cost constraints of the new remote control project.