I don't know if  if everybody knows me , so I'm Bart , marketing: My name's Frank . They'll record  our actions and you'll have wires and microphones that will record your voice .  there are also some microphones there but th  you don't have to pay a lot of attention on those , because it will  disappear when you don't attend to it . So is there a project documents folder ? There are some notes in it already I see , some documents . Well I don't know if you've noticed , but  we're working for Real Reaction . We put fashion in electronics ,  we make it work ,  we put a lot of effort in design and in the product itself . marketing: project manager:  maybe I can sit down , then I can take some notes or Let's see . project manager: I dunno it's not a lot of work , but just  if you hear something  you can write down , just write it down . No ? user interface:  ? marketing: Can't say I paid much attention to it , project manager: I can see if it works this way . project manager: Real Remote is not really the company we're we are , but it's just a little fault . project manager:  okay , what are we going to do ?  our project aim is as you can see a new remote control . The Industrial Designer is going to work on the working design ,  components design and a bit of the look and feel design .  the User Interface Designer is going to do the technical function design , user interface concept and user interface design . And the marketing expert is doing a little bit of user requirement specification , trend watching and project  product ev evaluation . We are going to work with a lot of high-tech tools here , so it's ab it's handy if we have a little bit of training first . N  these functions we don't have anything to do with , only undo , you can undo a little  piece of drawing . It's really funny because you can draw with it on this page  in the think it is form of . But all you will found that already because there are a lot of documents in it already , so it will be okay . And these are available on the smart boards as well , so if you have a document you wanna show , just open it from the folder . It's what I just said , it's save , print , move back or forward one page . marketing: project manager:  the only thing we have to  look after is that we use different colours , and different line width . Because if you hold it like this , the sensors will get blocked and then the drawing won't get good . 'Cause if you're going to draw like really fast then  the pen won't hold up . user interface: project manager: These are not very much , but   , see you have to do it real slow . project manager: Ah I was trying to draw a dolphin , user interface: project manager: but I think his nose has to be a little bit marketing: user interface: project manager: But it's close . I think that's it because if you wan ar are going to do it like this then it will be a stripe . project manager: Is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: Well , it's supposed to be a cat . So everybody knows how to work with the white board now ? So if you have any ideas or if you wanna draw anything on the white board , just ask marketing: Yeah . marketing: project manager:  as you can see , we  for our remote control , a selling price is  twenty five Euros .  that's the least we have to get from our remote controls , so we have to work together to reach our aims .  we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . Our production cost  can be maximal twelve and a half Euros , so that's also a point we have to keep in mind , that we won't make remote controls with small televisions inside , and stuff like that . Selling price twenty five , profit aims fifty million  , but more important is the int international market we're trying to focus on . marketing: So just on a side note , why is it my laptop is only giving me a black screen ? user interface:  ? project manager:  maybe you have to say the magic word . But so  does everybody has  experiences with  remote controls , and  not the ordinary mote controls , but also a little bit different ones ? Like you can use for other ? marketing: user interface:  . marketing: Well , we have a kind of broad T_V_ at home , and a D_V_D_ player , so we got like a lot of remote controls , one for the T_V_ , one for the video recorder , one for the D_V_D_ player . marketing: And I think it's it would be best to just make one remote control that can operate them all . And you can  program I think eight different devices in it , and you can use it for your television , anything else . project manager: And it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . marketing: Oh project manager: So that's pretty handy when you have a video recorder or D_V_D_ player downstairs and you've got a link to your T_V_ on the second floor .  but only the I think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . project manager: And other functions for a remote control ? Maybe we can make it   user interface: user interface: you never no know  , marketing: So user interface: I w   project manager: Waterproof . But they'll also really drag up the production costs , so think we'll have to see about that too . project manager: No ? user interface: project manager: Okay , then I'll put the minutes from this meeting in the project folder , and then we can all work <doc-sep>Welcome to the what should be the last of these meetings and  it looks like we've  done a good job here and  we'll just go through the the final  the final details .  okay , oh the  th the the minutes of the last meeting  I think we'll take those as read ,  Okay industrial designer: project manager: the  th the the next  thing we we we'll have a look at the  th have a look at the prototypes and  look at the  evaluation criteria and finance and then   just tidy up with production and  and then we can close . industrial designer:  okay we basically have the same kinda lay-out here it's just  you hold it like this and it gets kinda moulded to the to the shape of your hand , basically .  on the left we've got the scroll for the volume , on the right we have buttons for the channels up and down and that kinda so you can hold it and scroll , or you can hold it and and push . project manager: industrial designer:  this is the power key ,  it's kinda like the biggest so you know how to turn on . This is the infra-red section so you g it'll be sending rays and if you're you know pointing it like that it can send it , project manager: Yep , industrial designer: or if you hold it up like that it'll send it . industrial designer: so you can you know talk to it like that project manager: Yep , industrial designer: and it'll still understand . industrial designer: and has the cover on it user interface: S industrial designer: and you can see like it just kinda goes the red bit's the cover and it kinda goes over everything project manager: Yep , yep , industrial designer: and then there's holes for the buttons to come through . user interface: And so we figured it would be kind of you know a light weight plastic , project manager: -huh . user interface: and then the covers will be that sort of rubbery material like they make iPod covers , project manager: showing me age , user interface: so they kinda just stretch over . user interface: I I didn't know that but yeah they're kind of it's just kind of a rubbery project manager: -huh . user interface: and that way you know project manager: Okay , user interface: spongy like is something that people wanted project manager: yep , right . user interface: and that way I think probably helps protect it a little bit too as well project manager: Okay . industrial designer: But it's also e e easier to put on versus like mobile covers user interface: and industrial designer: you actually have to screw them on and stuff and you kinda sometimes have to get someone to do that for you . user interface: and then the buttons come through and so and then the each one of 'em on the very end will have the logo with the yellow circle and the R_R_ . project manager:  tha it's it's a detailed point , I just wondered  h how will people put these down I wonder ? user interface: Like that . Okay for some strange re reason I had it in my mind that they'd put them down vertically industrial designer: Yeah it could stand , yeah . industrial designer: Well we could broaden the broaden it out a bit project manager: Yeah ,  no industrial designer: so it would stand like that . project manager: because particularly if they've dif if they're gonna have it as a you know as a fashion item industrial designer: Yeah , standing . project manager:   it it's  it it's just  it's just a minor detailed point , but  as you say you can just make the base a little bit bigger and  industrial designer: Yeah , we could just widen it out  project manager: Yeah and  it just needs another  another logo somewhere is is is is all it gives gives people the option and if if say if they've got them  industrial designer:  . project manager: because actually have several upon the  marketing: Could have one for your stereo , one for your D_V_ player . industrial designer: Have to if we just lengthen it I guess project manager: Yeah industrial designer: so it comes down to the base of the hand user interface: Yeah , project manager: but that that's  but  user interface: just kind of industrial designer: and then flatten it out project manager: no industrial designer: and could sit there . user interface: Somewhere like that project manager: no no ,  that's these  user interface: so it just sort of industrial designer: We might have to lengthen it marketing: Yeah I kinda had a a kinda a natural kind of a idea industrial designer: so it kinda your hand still holds it and have it there , user interface: Yeah . marketing: where it's like more of a kind of like a kinda maybe slightly like thinner , user interface: Bu project manager: Yeah . marketing: yeah , kinda like that kinda like a flower or a plant project manager: But  yeah but no th but the yeah the the the industrial designer:  . project manager: Yeah , yeah , yeah , industrial designer: The final product would actually stand up , yeah . project manager: I think the  the basic concept i i is is absolutely bang on industrial designer: Yeah . project manager: and the i industrial designer: Wee project manager: it certainly meets our criteria of being  of you know looking different . industrial designer: project manager:  right let us  What's on the next one ? Oh right yes , let's have a look at the  f finance .  , now we're given a a clear design brief ,  if I get the  spreadsheet up . Good , this is why we need to make these things simple so that the  the the the boss can understand . industrial designer: user interface: marketing: project manager: Now I've  this is the company's   costing for for various   aspects of design and I I I've treated some of these slightly  liberally given the constraints placed on us ,  I wouldn't know for in for instance if if they require us to have it in the corporate colours , then that is not a special colour , that's a that's a standard colour .  , so we're just simply on batteries , the the one th the one decision I've had to make is that  we're we will have to find a s a regular standard chip to to do this with and I I  I'm I'm I'm certain that they they are around so ,  that I don't think is a a serious problem . The  the the voice sensor is is expensive but we we made a a basic decision that that was absolutely fundamental to the to the design so that that has to stay .  then again the the the the shape of the case means that it's it's expensive to   l to make 'cause of the the th the double curves but on the other hand because of our overall fashion concept  we we should exceed the the sales targets .  it's simply made of plastic so th that's  that's no problem and   just because the whole the colour of the the whole thing that's   there's some cost there .  and  we haven't actually got a scroll wheel we we we got push buttons and and a simple   slider so  and the and the the buttons are   well I do don't know that they're special colour . Anyway the the costings  come in at exactly on target at twelve point five  but I thi I think we have a a very strong case to argue that  what what we've got is is so in innovative and  and different that  any any slight compromise we have to make on on cost is is offset by the  you know the  you know the the the the concept of it being a a fashion accessory and and having the the interchangeable covers industrial designer:  . project manager: so   you know the if if if the management expect us to be techno again fail again technologically innovative  that they they have to accept that we we can't operate absolutely within  the constraints that they give , industrial designer:  . project manager: so  we we we present this as the  the company's  the the company's way forward and   I I think we can argue that we we have  come in on on budget . Does anybody want to   Andrew do you want what do you want to say about  the  yeah the evaluation marketing: Evaluation . project manager: where where you know well where where we're where where we're at ? marketing: The the product or the project ? project manager: The the the well the I meant the product . Method of evaluation testing the product was to just if it met all the criteria all the conditions that we set out to set out to solve , from the point of view of the the consumer and the management . So what I've been asked to do is , on the whiteboard project manager: marketing:  gauge our team response to these questions . And then at the end just take an average project manager: Tr On for true and seven for flase . marketing: Easy to use ? project manager: I don't see we could've made it any easier . And  , what else ? The R_S_I_ compares to the current standards , project manager: Less buttons so it must be . We we industrial designer: Yeah marketing:  yeah it was our it was a industrial designer: it is sorta the the handle more ergonomically correct as well . marketing:  will device appeal to all age groups ? project manager: I think it will because   old older people who can't manage the buttons anyway will actually probably like the like like the voice bit so industrial designer:  . Well we had the we had the data saying that old people will be less likely to pay extra money but the funct the increased functionality , the e ease of use of the device might make up for that . project manager: well I don't think we're actually charging a particular premium anyway , in the end , so industrial designer: I I I think it will tend to appeal more to younger aged groups marketing:  . industrial designer: and the younger people tend to would be more conscious of that aspect of it , but  I think it should still appeal on a certain level to everybody , yeah . project manager: It will appeal f for dif for different reasons but it's it's  industrial designer: Yeah , yeah . user interface: Yeah I think just the simplicity of it project manager: yeah yeah industrial designer: Yeah , yeah . user interface: and project manager: so I I yeah I user interface: not having to learn to programme industrial designer: Yeah . project manager: Yeah , so I think we can reasonably say it's another another one , industrial designer:  . marketing: project manager: why not ? industrial designer: user interface: marketing:  can you just click the my mouse to move onto next page ?  , yeah and what h did we make the management's project manager: in in in in my interpretation of management's instructions  is that yes it it meets the requirement industrial designer: project manager: is t it's television only , industrial designer: Yep . project manager:  it's it's it's within budget , user interface: Under the cost . project manager: coming up with what marketing: So  one two three four five six seven eight nine ten eleven . project manager: Before I  industrial designer: user interface: Ps I don't think so , project manager: No . user interface: and looked really at what the consumers wanted and what we were trying to make project manager: Yeah . user interface: and come to group consensus and project manager: Well that's right ,  th this this slide here  the satisfaction with  room for creativity ,  industrial designer:  . project manager: I think we've allowed ourselves  as much creativity as the  the the the product  allows . project manager:  I won't comment on leadership ,  teamwork I think we've  I think everybody's  worked pretty well together . project manager:  we've just about coped with the whiteboard and digital pens ,  I think the results speak for itself industrial designer:  . project manager: and new ideas found , again gi no given relatively everyday product , I think we've v very  very effectively come up with a a new  user interface: Yeah . Is the project evaluated ? We're we're all happy that it it meets all the criteria ,  industrial designer: Yep . project manager: Thank you very much indeed , I think that I think that's  industrial designer: Cool , thank you , user interface: Alright <doc-sep>project manager:  before I start with the with the meeting I have a few things to tell you about the the setting we're in ,  because we're  being watched by  Big Brother . And  as I can see you  you have placed your laptops  exactly on the place where it must be . And that has to do with the camera settings , so we don't have our  laptops in front of the cameras . So  what are we going  to  to do ? What are we going to   make f  kind of functions in the remote ? And why are we going to do it ? Then the conceptual design .  because at the detailed design , how , part two ,  we go  to dig in  really about how the the te the technical of If it's  it's possible technical-wise . marketing: project manager:  each stage is   is broken up in two  two stages , individual work and a meeting . This one is for the presentations , the PowerPoint presentations or the Word presentation of whatever you  you had .  This  is very straightforward , with the save , the print , the undo , the blank , the select , the pen . Well , I don't  gonna explain it all , marketing: project manager: because I think you know  how it works . Every  every one of us  must draw our favourite animal , industrial designer: project manager: and  tell  tell us why we  had  chosen that animal . project manager: Yes ? marketing:  this exercise ,  did the company board tell you to do it , project manager: Yeah . industrial designer: marketing: or  did you just make it up yourself ? project manager: No no no . So getting used to each other , we can  have a little fun then , before we  dig in really to the hard stuff . marketing: project manager: My favourite animal huh ? industrial designer: marketing: It's like Pictionary ? industrial designer: project manager: Yeah , you can guess what it is . industrial designer: marketing: user interface: industrial designer: marketing: It's a pork ? project manager: No , it's not an orc . user interface: project manager: You don't see it  at the ears ? marketing:  yeah , I have it at home . industrial designer: marketing: Miniature size ? project manager: So we  found it kinda cool to  name it after a lion . project manager: Yeah ? industrial designer: project manager: So choose a colour , choose a pen width and draw a user interface: You don't have to change the colour and the pen width during  the drawing . industrial designer: By the way , why was your cat  red ? project manager: Because  my cat is red  at home . project manager: user interface: Huh ? industrial designer: user interface: Oh , it is a turtle . project manager: You watched it a lot ? user interface: industrial designer: marketing:  ? project manager: You watched it a lot ? user interface: It's  inside its shell .  marketing: industrial designer: user interface: How did it work ? project manager: Format ? And then you have the the current colour , user interface: Performance ? project manager: you can change . marketing: project manager: Tim had  Tim , what kinda line width did you have ? user interface:  marketing:  the big lines were like nine . Why a dog ? You have a dog at home ? user interface: Well , we had a dog , a few years ago . project manager: Had a dog ? marketing: it's p project manager: Yeah ? user interface: And and it , yeah , when it died we didn't get a new one or something . user interface: But  marketing: It's pretty good  industrial designer: project manager: You have an artistic  inner middle . marketing: Wha user interface: Well , project manager: Okay , user interface: it's okay . user interface: industrial designer: I figure I should do something like that , project manager: industrial designer: but I'm gonna do something much more difficult . user interface: Well with the interface , it might be easier to ha to draw here and display there  . But at the other hand ,  a pen like that is easy to hold in your hand , and project manager: No . user interface: Than on the , with project manager: user interface: Yeah , I m  like  like on here , drawing drawing  . user interface: marketing: Project Manager ?  project manager: Yeah ? industrial designer: Where does the pen go ? Just  marketing: Have you been  counting the time ? project manager: Yeah , a little . project manager:  the selling price for the remote will be  twenty five Euro , and the production cost  may not be more than  twenty and a half Euro . So  from my point of view , I don't think it's  gonna be very  very high tech , high definition ,  ultra modern  kinda remote , for twelve  fift  twelve and a half Euro . We have to sell  a lot of  user interface: Yeah , how much is it ? marketing: Like how much ? user interface: Hundred million  remotes or something ? project manager:  I think  w when the selling price is twenty five ,   you got two million , two million remotes . Well what what's the most  important thing at a remote control ? user interface:  well I think the most important thing of a remote control is that you can switch channels . So not a not a remote control who   which can  can be used for television and a D_V_D_ and radio and Or just only marketing: Yeah . Can I show them on the on the big screen ? Maybe ? project manager: If you have them on  I can  marketing: Yeah . Between the the the , yeah , the the  user interface: marketing: Screen ? project manager: Yeah , be The screens . user interface: Is it possible to open pen drawings in this  on this screen ? project manager: No no no . Only All the drawings go there , at the left  user interface:  but  which The ones we made on the project manager: Oh , that pen drawings .  no , I think  when it is  in Word and you have saved it in the Shared Documents folder , you can show it there .  I think , it doesn't have to matter  which brand your T_V_ or other thing is . marketing: And  by making it multi-purpose , it  has a new feature , adds a new feature to the market , and distinguish from  from current products .  I rather find it very annoying  , like when someone is standing in front of the T_V_ then you can't switch it . It's nice as an added feature feature , that  , when you're on a certain channel , you can see on the L_C_D_ screen  what programmes are coming up or project manager: Okay . project manager: remote ? Yeah , it must be really  innovative , technical-wise ? marketing: Yeah , it has to be  Yeah , our company is very  good in making new innovative  things . user interface: We marketing: So i i i i project manager: So we must focus on things who are really  really add something to  to marketing: To the current market . But we have to keep an eye that it's  at the beginning of such a project , it's it's it's very  cool to talk about , well , this would be cool , that would be cool . project manager:  but we must not  lose  sight of the the user   friendly  marketing: Yeah , of course . So  you  will have  individual actions where I presume  will be some feedback ,  via the m the mail .  one thing  , project manager: Yeah ? user interface: we must first agree on  what we're going to m going to make . Do we Are we going to use  it it for multiple systems ? Or  We should have some agreement on that before we project manager: Okay .  wha marketing:   I I don't think we have to be , we have to agree on that . But maybe , because  you are working on the user requirements , you are working on the technical functions , we  must  have a little or kinda    How do you call it ?  user interface: Consensus on the , what we're gonna do . So you don't   come up with the user requirements who don't fit the the the the technical functions at all . project manager: W He says user interface: if the technical functions have to be designed , I I've gotta know for what kind of machines they will be . user interface: Or do we use it a text screen ? Or  will it be with  with bluetooth or project manager: Well , th that's that's really a step further . But if you say  is it   one way or multi-purpose , that's a user interface: Okay . marketing: Like we all have a list of  things that has to b that have to be in it , or how it has to be like . project manager: each individually i individually  must think on what's  at  his point of view is the most important <doc-sep>project manager: Are we we're not allowed to dim the lights so people can see that a bit better ? user interface: Yeah . marketing: So we've got both of these clipped on ? She gonna answer me or not ? project manager: Yeah , I've got marketing: Right , both of them , okay . project manager:  I'm Sarah , the Project Manager and this is our first meeting , surprisingly enough . Okay , this is our agenda ,  we will do some stuff , get to know each other a bit better to feel more comfortable with each other .  then we'll go do tool training , talk about the project plan , discuss our own ideas and everything  and we've got twenty five minutes to do that , as far as I can understand .  , we want it to be original , something that's  people haven't thought of , that's not out in the shops , trendy , appealing to a wide market , but you know , not a hunk of metal , and user-friendly , grannies to kids , maybe even pooches should be able to use it . Okay , first is the functional design ,  this is where we all go off and do our individual work ,  what needs need to be fulfilled by the product ,  what effects the product has to have and how it's actually going to do that .  , conceptual design , what we're thinking , how it's gonna go and then the detailed design , how we're actually gonna put it into practice and make it work . We're gonna practice with the pens and draw our favourite animal on the white board , I'll go first , and  sum up the characteristics of that animal . I'm not gonna ask you to guess , I'm going to tell you that's supposed to be a tiger . Where did this come from ? project manager: Is that your lapel then ? user interface: yep .  , maybe you can guess what I'm trying to make ? marketing: A kind of dog ? project manager: user interface: Yep . It's your best friend and your you can talk to a dog , it can be your best friend , it doesn't discriminate between you , based on what you are . marketing: Please , please leave me a space at the bottom , I'm little , project manager: industrial designer: Alright , okay . industrial designer: Well since you guys have chosen the ones I wanted to do , I'll have to have to go for something a bit random . project manager: Well , as you can see , the quality of the work today is  marketing: user interface:  . project manager: industrial designer: Okay , now I'm gonna have to change what is was originally gonna be project manager: industrial designer: because that looks like a beak now , so . Is it gonna be marketing: user interface: industrial designer: Well it was it was an at first project manager: it's gonna be a bird . industrial designer: firstly it was an attempt at a T_ Rex and then it sort of changed into a pelican marketing: O industrial designer: but it can be a crocodile now actually .  marketing: Beauti that's industrial designer:  scary ,  strong , yeah that's about it I think .  , I'm very impressed with your artistic skills , industrial designer:   marketing: mine's are dreadful . industrial designer: Wo marketing: I hope that clicks in , I'll just I'll hold it on , okay . project manager: industrial designer: marketing: Oops , oh dear , what happened there ? project manager: Technical help . marketing: Okay ,  Again this is off the top of my head , I was gonna do a big cat too ,  . industrial designer: Okay , some sort of bird marketing: That's my dreadful that's the worst yet , that's it's meant to be an eagle project manager: A seagu user interface: Eagle , okay . marketing: you can tell it's a flying animal could have been a seagull , I never thought of a seagull . marketing: Indepen independent , right , did you say they're good at golf ? project manager: Eagle . industrial designer: marketing: I'd say they're quite free-spirited , flying around everywhere , doing their own thing .  finance-wise , we've got a selling price at twenty five Euros , which I don't actually know what that is in Pounds , at all . Any ideas ? industrial designer: It's about user interface: One point four or something like that . industrial designer: so that project manager: D fifteen ? industrial designer: yeah about seventeen , seventeen Pounds , something like that . marketing: Should we be making notes of this ? We can just refer to this later can't we ? project manager: I think so , I think so , industrial designer: But project manager: I'll be able to  pull it up , marketing: Yeah , okay . industrial designer: Havi having said that though , if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway . I think marketing: so I suppose later it depends if we want to undercut the price , we d or or is it going to make our product look a cheapie-cheapie option ? project manager: Yeah ,  production cost's at twelve fifty , so industrial designer:  . project manager: which is  marketing: In our first year ? project manager: Yi yes ,  yeah , I presume so . user interface: So then marketing: You've got market range international and you did say earlier it's got to be a  accessible and usable by sort of all age groups project manager: marketing: just t we're not focusing on business market , any particular thing , it's everyone project manager: No , yeah . project manager: yes , yes , I don't think we have to I don't think it's a case of worrying about different languages and things like that ,  making that a key point , marketing: No . project manager: just that it's going to be in the international market like Australia , America , things like that . What are your experiences with remote controls ?  I've got we got  we had three videos , a T_V_ and a sort of amp thing all set up user interface: project manager: so we got one of the universal remote controls ,  that you programme each of your things into , industrial designer: Yeah . user interface: that c project manager: but that kept losing the signals so we'd have to re-programme it every now and again . I think it was quite a cheapie as well , so that might have had something to do with it , industrial designer: Yeah  . project manager: but that was quite good , the fact that you could You didn't have six remote controls sitting in front of you . user interface: Okay , you wanna integrate everything into one like industrial designer: Yeah , user interface: Okay . industrial designer: 'cause you marketing: My experience has only been being given the remote control with the object I buy , not doing any tampering with it and programming , using it to programme T_V_ and   videos and things . But basically on , off , volume up and down , channel one , two , th that basic functions , project manager:  . marketing: I don't think I could go any further with it than that , so , I suppose it's got to be something usable by someone like me as well . project manager: Yeah , the main that's the main stuff anyway ,  marketing: project manager: and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words saying what they all do marketing:  . When they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options kind of recording , things like that inside it . project manager: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to look at , marketing:  . marketing: Actually that just raises a point , I wonder what our design people think , but you know on a mobile phone , you can press a key and it gives you a menu , it's got a menu display , user interface: marketing: I wonder if incorporating that into the design of a remote control might be useful , industrial designer: Yeah . user interface: Right , I was thinking on the same lines you , instead of having too many b buttons and make it complicated for the user , may h maybe have an L_C_D_ di display or something like that , like a mobile , yeah and with menus . user interface: And if it's s somewhat similar to what you have on mobile phone , people might find it easier to browse and navigate also maybe . project manager: What about the older generation ? What about granny and grandads ? user interface: You mean to save it lesser number . project manager: my grandad can answer his mobile phone , but he couldn't even dream of texting or something like that . project manager: I don't think they tape things , industrial designer: Yeah , my grandad's actually better than me at using teletext , so project manager: I don't think they use marketing: Right . So that's a problem regardless of of any design modifications you you come up with , industrial designer: Yeah . marketing: that's gonna be a problem anyway with the older generation perhaps , project manager: yeah , the age gap . industrial designer: Yeah , what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing , 'cause  , menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do . project manager: I don't know , I d industrial designer: But I don't know how project manager: I don't like the , you know the new phones that have kind of got a Windows-based running system . project manager: I find it really confusing , I kept getting lost in the phone , I di I've not got a new one but  my friend got a new one marketing: Right . project manager: and I was trying to do things with it and I just kept getting lost , but that's just me . industrial designer: Yeah , I don't I don't know how for twenty fi , or twelve Euros fifty how much of a excellent screen you could get , marketing: project manager: Yeah . industrial designer: you'd you'd have to sort of keep it down to a black and white L_C_D_ thing anyway , I'd assume . Is it possible that that for the older generation you could have like an extra button that you press for large print like you do in large print books ? user interface: Okay . marketing: Obviously it displays less on the screen , it displays less on the screen but as long as they can read it that's the main thing . Or what about kind of a dual function ? In that you've got the basic buttons just for your play , volume , programme things marketing: project manager: and also and then a menu to go into with obvious pictures , obvious symbols and that's where you control recording and things like that . The other thing is , just ch chucking into mobile phone f design features again , it could have a flip top remote control so that when you flip over the top , your screen is you can have a bigger screen in the the flip over . S project manager: I think that's a cost thing , I don't I don't know how much we're gonna know about industrial designer: Y user interface: It might marketing: Yeah ? user interface: it might save a b bit of space , it's i instead of looking bulky , it might look small . marketing: And there's no reason we need to make it look as fashionable and stylish as a mobile phone , it can still be lightweight plastic , you know ? project manager:  . project manager: right , okay industrial designer: No   project manager: we've got half an hour before the next meeting , so we're all gonna go off and do our individual things .  I think that's probably about it and then we'll come back and liaise again and I get to do another fantastic PowerPoint presentation . industrial designer: about what you're saying about the  does does it need to be fashionable ? The sort of I I had a quick look at the company website and it's like the the  we put the fashion into electronics , so I think think the whole design thing might be qui marketing: Ah right . industrial designer: and it'd look quite good but marketing: But yeah ,  it doesn't have to be that , you know th that was my main point , industrial designer: Yeah . marketing: we don't have to use metal , I don't know if using plastic does make it cheaper , project manager:  . They're kind of moulded and look a bit different , and the Telewest remote controls are silver plastic , which looks a bit smarter , marketing: Right <doc-sep> and I  like to show you the agenda for the meeting , I don't know if it was sent round to all of you . project manager: this is the the plan for today's meeting is  firstly just to introduce the project briefly ,  although I'm sure you've actually got some of the information already . project manager:  then we want to practice using some of the tools that we'll be using during the the course of the design project and the meetings ,  specifically the whiteboard over there .  then we need to go through the specifics of our project plan  and discuss come up with some preliminary ideas about it .  we want it to be something original , something trendy and also something user friendly , so it has to be quite intuitive that people are able to use this product . The method that we're going to use to complete the project , that has three components as such . We're going the way we'll do that I think is to to work individually initially and then come together for meetings to to work on that .  similarly with the conceptual design , we'll start off by working individually with our own expertise on our own laptops and then we'll bring what we've done together . industrial designer: I'm a bit confused about  what's the difference between the functional design and conceptual design ?  i is it just  more detail ,  as I understand it ? project manager: I think it th w we're talking the the functional design is more your  area of things where you'll be we want to look at what functions we need in the remote control industrial designer: Right . project manager: and what what specific things it it has to do industrial designer: project manager: but the conceptual design is  perhaps bigger than that and includes the how people are going to use it and and that kind of thing . So whe where do we identify the components of our  product ?  I think it's it's in the conceptual design phase that we identify the it's in the conceptual design phase that we identify the components of our product ? project manager:  I think we'll we'll start that initially with the functional design already but then industrial designer: Okay .  what I'd like us to do now is simultaneously introduce ourselves and start using some of the tools that we're using for for the project , specifically the whiteboard . project manager: So each person in turn , I'd like us to go up to the whiteboard , the pen's just underneath it there and draw your favourite animal and then tell everyone what the f your favourite characteristics of that animal are and while you're doing that tell us your name , what your role is and perhaps how your animal relates to the role that you're taking in this project . industrial designer: marketing: Why are you looking at me ? user interface: marketing: project manager: Would you like to go first ? marketing: Do I have a choice ? industrial designer: marketing: Okay . marketing: So , my name's Cat and I'm really not very good at this whole drawing malarkey industrial designer: project manager: marketing: so  user interface: marketing: Okay . industrial designer: project manager: marketing: Yeah , I don't think it's furry enough , so we'll make it a fluffy rabbit . industrial designer: marketing:  okay and I like it because it's small and it's fluffy . industrial designer: user interface: marketing: And one day you'll be able to getical genetically modify them and they will come in pink . project manager: Excellent , and what's your what's your role within the team ? marketing: I am the  I need my notebook ,  ooh industrial designer: marketing: top banana . Okay , cool , I am the Marketing Expert  so like I'm gonna be doing the apparently according to the little guy in the computer that knows everything the user g requirements specification of the functional design ,  trend watching in the conceptual design and product evad-valuation in the detailed design project manager: industrial designer: project manager: And more about yourself , you're from ? marketing:  I'm from Leicester , project manager:  what else do you want to know ? industrial designer: marketing: I like sports  yeah , aerobics , kickboxing , spinning project manager: marketing:  and  project manager: But not with rabbits . project manager: There's a an if you have not enough room there's an eraser there and you can rub it off .  so   I'm the Interface Designer in this project and my favourite animal , I m  I'm not so sure because I'm not so so very  familiar with all kinds of animals , but I do like dogs . project manager: user interface: Oh , sorry , maybe I should have shouldn't have said it beforehand but industrial designer:  . project manager: industrial designer: marketing: user interface:  well , there are different kinds of dogs , but okay  . user interface:  yeah and I do like dogs because they are good friends to people and they are loyal . project manager: user interface:  yeah maybe maybe the fact that they protect their home as well , yeah . project manager: user interface:  I hope to be loyal to the project industrial designer: marketing: user interface: and not to n not to  let people doing similar projects know the details of our project or something , yeah . industrial designer: project manager: And where where are you from ? user interface: I'm from Estonia project manager: Estonia .  so is there anything else you'd like to know ? Oh , right , my roles , industrial designer: . user interface:  so  in the different  stages of the design , so at first I will be responsible for  for yeah , designing the technical functions of the   of the remote control  then in the in the conceptual design stage I need to  come up with  interface concept and then in the last  stage I will be responsible for the int infa for the user interface design . Okay  I'll do some I'll rub the features project manager: industrial designer: and let the drawing stay . user interface: industrial designer:  this is going to be marketing: They're not just like a big round body and then some really skinny legs industrial designer: Yeah , that'll do . industrial designer: Big , round body , really skinny legs marketing: project manager: industrial designer: and they've got a long tail marketing: industrial designer: and a long face . industrial designer: So this is what I like about cows marketing: Horns , project manager: user interface: industrial designer: that they just keeps sitting there eating grass , marketing: draw some horns . industrial designer: they do not disturb anybody  marketing: project manager: industrial designer: they're kind of Buddhist in a way .  my my role in the project is   the industrial designer , so I'm supposed to design all the details of of the product  ho how it works and whatever it'll  take during the functional role , what are the various functions that have to be performed by it  during the  conceptual design , what are the various components of it and  finally , I'm not too sure what was the last part .  the detailed design , I I guess it will again be the identification of the components and how they integrate with each other .  I'm doing my P_H_D_ in Psycholinguistics , I sit at the Department of Psychology . industrial designer: That doesn't look like a cow , does it ? project manager: Okay , here's a space . project manager:  I like dogs too , but I can't do that already because I can't draw a dog as well as you can . marketing: Is there a difference ? user interface: Is a ar are they also like lizards or are they project manager: They're Yeah , they're l it's a kind of lizard . user interface: yeah , they are project manager: And I I like geckos user interface: project manager: and , and where I was living in Cambodia they used to live in my house user interface: Ah . marketing: project manager: and they were on the ceiling and they would make little gecko noises in the evening . industrial designer: user interface: I hope you don't like snakes , do you ? project manager: I don't like snakes . project manager: I'm from Melbourne and I'm your Project Manager for today industrial designer:  . project manager: and my role is basically to keep things going and make sure that you all work together in a productive way , so that by the end of the day we come up with a great product . So , I've just thought marketing: If you right click on it you can project manager: yeah I've just thought about this that we could even put it much more professionally as marketing: industrial designer: We've got  we're planning to sell these remote controls for let's make that go away , that means we've got five minutes .  so to do that our finance people estimate that we need production costs of maximum twelve and a half Euro so that we can reach that profit target . Does anyone have any first ideas to bounce around about  what we're thinking of this remote control ? user interface: Yep . I'm just wondering whether whether there is like any special feature that we want to have w want this remote control have as opposed to the already existing ones . I think that's probably something that w it's best if we take away with us , industrial designer: project manager: but if we all have a think , when we go away from the meeting , what specific things could be  included in this remote control that that are out of the ordinary . industrial designer: I think  i in the beginning  one thing was that was mentioned was that it should be  trendy , user friendly and original so  I think your point is relevant as far as the originality is concerned , that we should provide some features that are quite unique to this . marketing: and the other things that they've made and I like put down some like inspirational words like that I got from looking at the pictures . marketing: and  so it's something that is sleek and stylish but it's still functional , you know ? project manager: marketing: So I'm kind of thinking , you know like those phones that they have , the new generation ones , where they don't actually have any buttons on them and stuff like that . marketing: You know , so something heading towards that , so it's not overly  I don't know what h most of the buttons do on my remote controls , so I figure how many do you need , you know ? project manager: project manager: So perhaps some sort of menu-based thing , or industrial designer: marketing: Something that's a little less crowded than this , like  you know , theoretically you can do all kinds of things with your T_V_ , right ? project manager: marketing: They turn it on , they watch certain specified channels , you know , and then they turn it off again . industrial designer: There is a lot of functionality in there that is not used ninety percent of the time , marketing: Sometimes they play a movie . marketing: there's no need to have buttons on it to do that , project manager: So , no . project manager: It could be one button for a menu or something , if you really need to go and do that . marketing: So , if you're the kind of sad case that knows how your remote control works , then you know that's fine project manager: industrial designer:  . marketing: and you can do it on the screen rather than everybody else having to have those buttons , which just confuse them . marketing: 'Cause like if you look at the train , it's just very like , there's no extra bits on it , the train on the website and I dunno if you can put it up on the thing project manager: Oh I haven't had a look yet , yep . marketing:  but it is just like a long like thing used for mu moving people , but it looks really pretty too .  we can aim for  we can think about all these little things , but we can aim for something wi that gives a high battery life , although I don't think that  it's a huge problem for remote controls anyway , battery life , project manager: user interface: Yeah but   e even though it has to be re original we shouldn't  go like too far away from from the usual ones , because otherwise the new users will just have a lot of problems industrial designer: Yeah . So , i it should kind of fit in as well , and the stereotype of a project manager: It's like those fancy websites that you can't access industrial designer: yeah . project manager: because you have no idea how to get in , but the designers thought they were great . Okay , so we need to wrap it up now , so that we can go away and get on with some of this .  we've got another meeting in thirty minutes , so you're you'll be getting specific instructions once you go back to your workspace , but im basically you're looking at the working design , industrial designer: Alright . project manager: you're looking at the technical functions design , and for you it's the user requirements specification , marketing: - 
The team discussed the integration of remote controls for different appliances into one, but Marketing raised concerns about the excessive number of buttons and suggested incorporating a menu display instead. The Project Manager and User Interface agreed, but insisted on keeping basic buttons as well. However, the idea of a flip top was rejected due to cost considerations. As a temporary solution, lightweight plastic was chosen as the material. The team aimed to create an original, trendy, user-friendly, durable, creative, and characteristic remote control that would be intuitive for users. They also determined the price, cost, and expected profit of the remote control. Creativity was emphasized, with the goal of introducing fashion into electronics without compromising functionality. Marketing emphasized the need for a fashionable, technologically innovative, easy-to-use, customer-friendly, uncomplicated, functional, and ergonomically-friendly remote control. The Project Manager agreed and added that it should be quick to learn how to use. User Interface highlighted the importance of channel switching and suggested keeping the remote control as basic as possible. Marketing proposed that the remote control should be multipurpose to compete with existing products. The Project Manager agreed to explore innovative use cases and suggested operating different devices such as TVs, video recorders, and DVD players with the remote control.
What were the key points discussed by the group regarding the style, design optimization, design goal, evaluation criteria, features, and use cases of the remote control?