So , we will have the three presentations from the In Industrial Designer , User Interface Designer and  industrial designer: Industrial Design . project manager: And after that we  will have the  new product requirements , the decision on the remote control functions , and we will close the meetings after . project manager: No , industrial designer: Three three , it's three project manager: I'm participant one . The first I will present the technical function design for user interface for our  remote T_V_ control . As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . So how can we  design a user interface with so sa with so many sophisticated functions ?  , let's move to next slide . As we know  Google it's a very successful because his  powerful function , but with very easy to use user interface . project manager: user interface: So my job is to  design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . So industrial designer: user interface: That's the end of the talk the end of the presentation . user interface:  With sophisticated functions , project manager: So powerful , user interface: but with very yeah powerful . marketing: So , I dunno , it's maybe difficult to have both , industrial designer: To merge the two system huh . marketing: industrial designer: But But this is user interface: But if we have very very good user interface marketing: Yeah , industrial designer: Yeah . industrial designer: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . project manager: Oh you mean for the yeah pic pictograms or things like that ? industrial designer: Yeah , yeah . For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . industrial designer: So you have to The sh the user there for example the power off button it is something very international , you know that So . project manager: Go on , go back and industrial designer: Yeah , but the question is how to merge you know the Google system to the system , alright . marketing: industrial designer: It you project manager: So , you will propose us something which is yeah so powerful and easy to use . marketing: industrial designer: The rationale must be design , or project manager: So , Baba is the  the Industrial Designer . As you all know , you know m my job is to design you know  to give an industrial design of the remote control . So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the project manager: industrial designer: how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . industrial designer: but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ project manager: marketing: industrial designer: so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to marketing: True . project manager: So you mean that infrared control is a cheap technology ? industrial designer: I think it's cheaper than laser , so . Do y you know the requirements for the remote control ? Twelve , nearly thirteen , marketing: What the cost is ? project manager: yeah . industrial designer: Yeah , I think for the cost we want for the cost we want it's better to have   Let's see . So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here project manager: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff project manager: Yeah . industrial designer: you know and so and you have the other subcomponent that are not really here so important , so . project manager: What is this ? industrial designer: This is in fact some other component that are in between the electrical de the electronic device . industrial designer: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . industrial designer: Okay , so if you have some question I didn't answer ? marketing: What's the average price of this technology then ? industrial designer: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . Or at least you know , the user interface: So what , the wireless remote control ? There's a wire with remote control ? industrial designer: You'd yes , you can . It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . project manager: So you think that  a cable between the remote control and the T_V_ won't be a good idea . project manager: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu marketing: But this is what you would like to ask the user first and I don't think the user would be ready to have a industrial designer: project manager: Yeah , user interface: Wireless remote control . project manager: but marketing: I don't think well , yeah , I don't think he would , industrial designer: Yeah , but some pa I always want to have you know , project manager: marketing: but in a sense industrial designer: sometime I want to have wire because you know . project manager: Yeah but as Industrial Designer , do you think that it will be feasible to have  linked or to have link between the remote control and the television ? industrial designer: project manager: I'm just asking you . Do you think it will be cheaper ? industrial designer: I don't think it will be too much . industrial designer: Have to think about the question , you know , 'cause it's I think that you know you can always you know project manager: Okay . industrial designer: I think wha wha with the wire it's  cheaper but you know the wireless it's more practical , so . Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . marketing: Now the project manager: So industrial designer: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . project manager: I think it's would be easier to have a link between the remote control and the television , marketing: Well that's actually one of the point , yeah ? True . So just trying to answer all the questions , if the user would be happy to have something or something else  . We had one hundred subjects , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , and see what was okay or not for them .  actually seventy five percent of the users find m the most remote controls  ugly , okay , so that's project manager: You mean the loo the look , the outside ? industrial designer: The look , how it look like . So this is where we could have  yeah , good market , I guess , if people are ready to pay more . And then  yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . And  users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . project manager: marketing: So this is from the experiments we've done , project manager: marketing: so if we could solve this problem this would be interesting for the user , I think .  it takes too much time to learn how to use the remote control for thirty five percent of the people . And  remote control are really bad for R_S_I_ problems for twenty six percent of the users . project manager: What is R_S_I_ ? marketing: R_S_I_ is like , when you're using the same  doing the same movement several times , then you get injured . marketing: Okay ? So , those numbers are less important then the previous one , but still it has to be taken to count . marketing: And definitely if it could have less buttons , still maybe the same number of  functions , but less buttons , user interface: Functions . And just to have  an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? user interface: Yeah . project manager: Yeah , but do you think it will be easy to use ? user interface: But I'm not sure project manager: Because if you have many functions just for one button it would be quite difficult for the user to know . project manager: I think the marketing: It's user interface: No you you can have a switch menu , so you can project manager: Yeah , but it has to be intuitive . Then for  you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . Okay , user interface: Then you you put the switch button , project manager: but user interface: then it switch to another category of functions . For example , if you have remote control you you can rem you can control your T_V_ and also you can control your  recorder . industrial designer: With a user interface: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . project manager: Yeah , but user interface: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . marketing: industrial designer: This is a question that should be asked to the If you ask the people , maybe the the marketing people . user interface: marketing: Yeah , this is something we sh user interface: Because maybe a colourful is fancy for some people , but maybe simple and  uniform colourful is fancy for some for other peoples , so . industrial designer: I think the solution is to have many colours of you know instead of having one grey standard project manager: Yeah , but I think it will increase the price of the production of the remote control . user interface: Yeah , because maybe some people prefer a red remote control , industrial designer: Yeah , yeah , yeah . project manager: And also f user interface: Maybe we can have di di we can have  several options , marketing: Yeah . project manager: Yeah , but as soon as you speak about options , it means that the price increases , marketing: Yeah , user interface: project manager: and we don't really want the price to be too too high , because we wanna be able to produce it . So , we want something fancy , as  previously said , Florent , something very easy to use , powerful and also as  it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . project manager: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . project manager: So I think you have quite lot of points to to think about industrial designer: Yeah . project manager: So , is it okay for your presentation ? Nothing else to to add ? marketing: Yeah , it's done , just yeah . If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . project manager: So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . So the first one is that  for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's user interface: project manager: It's is  marketing: Lame , or project manager: No yeah , because now everybody has internet at home , so it's better to use internet then teletext . project manager: So , you will have to think about it in your in in the design of your remote control , industrial designer: Yep . project manager: and also the remote control will only be used for television , so for y for you your designing , you're not you won't be  you won't had  buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . project manager: It's marketing: - project manager: because if we want to to do remote control user interface:  . project manager: which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . project manager: So maybe it will be easier for you to to design it , to have very powerful and easy . project manager: And also we want the image of the   real reaction be recognisable in the product , such as the colour and s the slogan . project manager:  that's  if  you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . project manager: So you will have to use the colour of the product , of the   user interface: Okay . As we say , we put the fashion in electronics , so it has to be a fashion remote control . Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . project manager: industrial designer: This is marketing: I don't think it's part of the remote control design anyway . project manager: but mayb industrial designer: Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . user interface: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . industrial designer: It's pop I don't think it's popular , so that's the problem so . industrial designer: the global usage , user interface: Global , industrial designer: so if people don't have the technology . project manager: So everybody is okay with the new requirements ? user interface: So I I so As as for the colour , what what do you think ? project manager: I think it has to be yellow . user interface: Yellow ? T_V_ remote control ? marketing: Min project manager: Maybe you can change the colour , but the image of the society has to be recognised . industrial designer: I think if you have you know th like a yellow ribbon here is the double R_ . Doesn't need to be completely yellow , project manager: So you have to user interface: Okay . It's okay ? marketing: Regarding the first line , what So we're just expecting no more use of the teletext .  Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put  pon marketing: Industrial Designer . project manager: And by the way , Mister David Jordan , please record your presentations in your own folder <doc-sep>marketing: So do we need to re-train Mike on how to put his mic on ? project manager: We may do . industrial designer: Think s marketing: Okay , can he get it all by himself this time ? project manager: I dunno , I'm feeling like a big boy . Pro marketing: industrial designer: Probably not , 'cause he's 'S been listening to too much . We're gonna all do a presentation , and then hopefully we're gonna make some decisions now .  you've got a printed a printed  circuit board here , and you've got all these buttons which kinda press down little rubber nubbies into these little holes that activate marketing: project manager: We've all broke a remote control ri  s yeah . industrial designer: marketing: I've user interface: So you've also got  you've got your chip here , your batteries here , and some sorta electronics . industrial designer: Yeah there's a thingy and a dingy and project manager: You press this and it does th user interface: Well marketing: Yeah y do jabber user interface: so you've got here's here's a transistor , and this amplifies your signal , industrial designer: user interface:  you've got the L_E_D_ here on the end of the   on the end of the printed circuit board . user interface: So  we've got a i in this in this  drawing he  in this example here , this is a eighteen pin   chip I dunno . You can use a basic battery , which we've already discussed ,  th our tech department also said we have the option of doing some kind of hand dynamo where maybe you crank it or something like that . user interface: I don't know if that's really marketing: I I gotta I gotta flashlight , and  user interface: I don't know we got some qu crazy guys down there in that department so industrial designer: project manager: Okay . user interface: So that's the next bullet is the  the kinetic provision of energy , marketing: And that's on the camera . user interface:  we've got solar cells , which I don't think is a very good idea because  you could not use your remote at night which doesn't make a lot of sense . project manager: Okay so we basically have battery versus cradle here ? user interface: M battery versus cradle I think is yeah . project manager: It's actually a novel thing because you could sell it a as a novelty , just to be actually serious for a minute here , user interface: Yeah . project manager: you could user interface: Well it is it is more   it is more eco-friendly than the than the cradle 'cause you're still using power off the grid with the cradle . Our material choices are a plastic latex  ty or plastic , a rubber latex type thing ,  wood , or titanium . If we go with titanium we're gonna be  limited in the amount of shapes we can do because it's tough to shape the titanium , and  Yeah pers project manager: Wood wood would ge would give us a little bit of a marketing niche , wouldn't it . user interface: I I can't see anybody wanting to use a wooden remote , it's just anti-technology really , you know . We can we can o we can  accentuate whatever whatever product you put in there we can find a way to accentuate it . user interface: And what we may be able to do , and I think this might be the best option is to combine some a couple of these .  my recommendation personally would be to do some kind of a plastic inner shell with a like a rubber outer shell , to make it  to mak  like a thick plastic inner shell and a t  kind of a to have that rubber outer shell to make it more durable , and also maybe i I think it feels a little better than the plastic . user interface: Yeah  marketing: And if you make it from that super rubber , when you drop it on the floor it can bounce right back up in your hand . user interface: The advantages of working with plastic and rubber is w we we'll have a lot more  options just in terms of shape industrial designer: marketing: user interface: because you can extrude plastic in basically any shape you want . So  and then we can cover you know the breakable bits with rubber yeah so  project manager: Okay . user interface: But basically these are curved and double-curved I I believe that the tech department , in their  in their message to me , that they were referring to the number of th curves in the bottom . user interface: but that's what they told me , uncurved , flat , curved , or double-curved . industrial designer: user interface: I would guess this like this pen would be kinda like a double-curved , where it's curved on m m multiple axes , right ? I think curved means just curved in one axis and double-curved is curved in two axes project manager: Okay . project manager: I think it might mean something like that sorta shape because a double curve rather than a marketing: - yeah that's yeah that's what I see .  okay , with the interface we have the following options , we can u we can use push buttons , we can use a scroll wheel with an integrated push button , and L_C_D_ display , marketing: Ooh .  so these are all options that the user interface guy can  has at his disposal to put together a user interface . A simple chip , which is the least expensive , but I have no numbers to give you , project manager: user interface: a regular chip , which is like the medium porridge the medium expense  project manager: D do we have actually any concept of what the difference is between a simple chip and an advanced chip ? user interface: Yes the difference is , with a simple chip a simple chip will operate oh why doesn't this scroll up ? Previous previous , okay . user interface:  an advanced chip is required to to operate  the L_C_D_ display , and it didn't say specifically , but I I have a hunch that a regular chip is gonna be the scroll wheel and the multiple scroll wheels . project manager: Technical functions or interface concept ? user interface: I think industrial designer: Oh interface concept . user interface: project manager: user interface: industrial designer: Well that doesn't bo bode well for it for it tats as well . It it it you'll be you know be affected by the by the other speech and user interface: If the T_V_ is working , yeah . project manager: user interface: That's just  it'll if somebody says up in the middle of a television show , it's gonna change the channel . industrial designer: Yeah and and fighting for the remote would not be fun anymore , user interface: So industrial designer: and I think that's one of the things we wanna keep . project manager: But what if you actually had to press a button to make it recognize ? So if you pressed it and went , up ? industrial designer: That kinda would r d user interface: Well then why don't you just press the up button ? project manager: Man yeah . project manager: But if it's just one thing with a button that you can just go Up . user interface: Even still there's gonna be interf th there's there still will be interference from the T_V_ . user interface: It might not be it might not be completely confusing , but I think you'll still y it's still marketing: user interface: I don't think it's practical at all . industrial designer: Yeah so  taking that away , our  the the the rubber but rubber buttons are the more reliable project manager: You guys know your stuff . industrial designer: it's the the ones that would al would allow us to to market our product as being you know less prone to damage and more resistant to things like spillage of liquids over it or you know mistreat misuses as it happens to remote controls . Well , we wanna small r remote control one side because  we want it to be cool and  designed , but  apparently  market shows that bigger s bigger  remotes get less lost , user interface: That I would believe . user interface: industrial designer: But  yeah I think we we need to compromise between those two and somehow we'll do that .  so the the what I would propose is something more or less in the  direction of what is to yo the right of that slide  but without with a l a less complicated  design , so the numbers , the volume control , and channel control , and teletext access .  the volume and channel control can just become those the the four button array as in if it was a round dial . industrial designer: And  if you just think about it as the one to the right but with the numbers and the four buttons plus maybe a centre one with teletext . project manager: So we're suggesting doing a sorta scroll wheel thing for the volume ? industrial designer: Ye no it's not user interface: That's not a scroll wheel . industrial designer: i i it's just four buttons that are on a cross , project manager: Nah . user interface: Instead of play , stop , rewind , and fast forward there , that's up , down , louder , and quieter . industrial designer: Yeah  yeah so I think we w we go for something mid-sized , so something looks good marketing: industrial designer: and  is not too prone to get lost . When I s when I see the when I see the product I I I I don't wanna buy it . There's nothing about that product that makes me wanna choose that product over other products that are out there . user interface: Are you talking about the picture ? That's not our that's not our b design , marketing: Yeah yeah . user interface: that's just a that's just something he a a graphic he used to show you the layout of what the layout of the buttons might be like . Okay 'cause 'cause right now I don't have too much to say about how to market this product because we don't have a product to market yet . marketing: And  from from talking to Mike is that we have we have  we can market a more expensive product now . marketing: And and so yeah I'm a I'm a little bit stuck right now in that what  w what is it that I'm gonna market ?  without special or increased marketable features I don't believe the product has a consumer demand .  I like the idea of of the scroll makin there are so many people making these products at this price right now . What are we gonna do to make this one special and unique ? user interface: What's special and unique about a scroll ? marketing:  well I don't project manager: It's cool .  I say that it's different I what I'm looking for as marketing is m give me something different . I give me a lower price , give me a higher price , give me some new technology , don't give me the same thing that everybody else is putting out there on the shelf it's f at the same price . project manager: I'd I'd say though that we if we did make the decision to go with the cradle though , the then we have that as well , marketing: What i if when when we have project manager: but wi with a similar marketing: yeah when we when we have something like the cradle or or something give that's as as a marketing standard I need something to market , to make this product unique . user interface: Well right I think the two big th points that we have so far are the having the cradle and also having  the  the actual design of the  case itself having like this like rubber shell maybe with a plastic interior , marketing: Yep . Just remember when I made up this report I didn't have the information that we're discussing here . marketing: And and so so  yeah when we have a cradle , when we have some kind of design , so what I'm saying is , from my perspective , I don't have a product to market right now .   my personal preference is that we make some adjustment in the cost , either lower or develop an integrated new technol technology . That's that is the next step , there's technology and then there is technology , which we're moving into the next phase . industrial designer: marketing: And so  we're gonna have some new technology to enhance the marketability . Yeah  again I'm not sold on the product because we don't have a product in my opinion yet . project manager: So now marketing: If you if you give me if you give me a cut-out of what everybody else has then I need to I need to find a lower cost . project manager: So our big questions here really are cradle or not cradle ? Do we go basic or do we go for features ?  d does anyone really wanna do anything with the scroll wheel or should we ditch that off-hand first ? user interface: Well my question is what would the scroll wheel do ? Function-wise , what does that do that project manager: Oh but that was in your presentation so wh what would you imagine it doing ? marketing: Yeah wh wh what's the wh user interface: Yeah . Well it's it's just another way to do the exact same thing that the buttons do . project manager:  'kay industrial designer: But would we marketing: Okay now what I see with the scroll wheel is everybody has buttons . So from a marketing standpoint I have I have another door to walk through when we have something that's unique . marketing: If it creates something more complex or more expensive , then I don't know if that makes it  a marketing necessity . But again , from a marketing perspective I want as much new and different about this thing as possible because we're we're co it's a very competitive market . project manager: What I understand about scroll wheels is they're they're quite expensive to to make . project manager: So I d user interface: Th they are gonna be more expensive , but on the other hand , it  it is an alternative if if you think that's gonna sell some some  you know if if we're gonna make up the extra cost by extra sales I think maybe it's worth it to do it , but  I would just use if I was gonna do this I would just use the scroll wheel for s channels up and channels down . user interface: No we can we can do multiple scroll wheels but project manager: Well I d I like the idea of basically focusing the my personal preference is focusing the p the product on the idea of the  the case the the  dock to put it in to to charge it . project manager: And if we we keep the rest in a format that is durable because th th the whole product's gonna need to be more durable th thus because you're not going to be ditching it as often . I think we got some exclusivity in that , you know , we got something that nobody else has right now , user interface: Yeah . marketing: and and that means we can we can make some adjustments in the retail or wholesale price if we need to and it also can create it's own demand from it's uniqueness . project manager: So our big decision then is like how do we do  like we have to decide on the details and we have to decide on well n not exactly the details , but d do we have  What type of casing ? I personally like what you were saying about the plastic with the rubber . project manager: user interface: I'm thinking yeah something like kinda almost like these pens , you know , where there's you have plastic bits and then it's not really rubber but just kinda like a fused the plastic with rubber on the outside . Just a very thin sorta sheet for a a grip , sorta thing or for user interface: Well no ma yeah maybe a bit more then th is on here but ju just as a kind of an inspiration , these pens I think are are kind of project manager: Okay . So then if we d d do we want to do anything more basic with the  more advanced with the user interface in terms of do we want to go for  buttons , or do we want if we're ditching the scroll wheels do we want to go L_C_D_ ? Do we want to give do we want to have anything else on it ? industrial designer: It's only a T_V_ . user interface: Or from from my perspective I think L_C_D_ is a mistake because this is a universal remote and all you're doing  it's you're not gonna get any information back from the television , so the only information you can display on this remote is what channel you just sent it at last and there's just not a lot of information , you know , there . user interface: So I I don't see any reason for having an L_C_D_ 'cause it's an increased cost . Yeah right now there's right now there's nothing coming out of the T_V_ to receive , so you know unless technology changes and information starts coming out of the a cable box or something there's no s I don't see the , user interface: Right . project manager: Okay so the question is now I guess we need t to decide on well y you guys basically have to now go and figure out the details of this thing . marketing: project manager: So , what we need to know in terms of marketing and  project management are are there any other questions that we need to answer now before you guys can go and build this ? marketing: project manager: What what overall things have we not decided on ? user interface: Well we have to I think for me it's still not exactly clear exactly what the inter user interface is gonna be . There's the scroll wheel , in or out ? What do you guys like in the user interface ? project manager: I think maybe in terms of marketing , is that gonna make enough of a difference to justify the cost ? marketing: Again . Well I think it's it's the more uniqueness you can bring to the product , the easier it is , I believe , for me to market . And so we can go with the same thing , but we're gonna be com competing in a in a broader market than if we go with something unique . You know the other thing I thought about was you know , do we go to something like this ? Make a remote that doesn't look like a remote . It's just another it's just a an idea , and I don't know user interface: Well I dunno about like the flip-phone idea , because I think , as far as durability th it's not a big well maybe when it's closed . marketing:  what I see one of the things one of the things you brought up in an earlier presentation is , when you got children , their their stuff gets inside the circuitry , they get dirty , they get messy with drinks and stuff . marketing: And what I keep throwing out there I just keep throwing out ideas to try to make this thing look or act or in some way identify itself as unique or different . project manager: Yeah and I guess th th the question th th that you're being asked right now is whether is the dock enough of a unique feature to be able to go out and sell that a a as a a very different product , or do we really need the scroll wheel as well ? marketing: Oh okay project manager: Because the scroll wheel comes at quite a cost . I think if you can have the base station with a with a locator , I think those are two very strong features , user interface: Well marketing: if that's something that can be integrated without a bunch of extra cost . user interface: The The locator's gonna require a radio transmitter , which will marketing: project manager: That's gonna n is that gonna need a better chip as well ? user interface:  we're probably gonna have to go with a like a medium chip , s I would imagine . marketing: So it's just  I I think that's user interface: It should be a really simple signal though so marketing: I know personally that would be a very attractive feature , is to have a  have a button I can push to find my remote control . project manager: And it's presumably gonna need a little speaker in it or something like that as well to beep . project manager: But I guess a little tiny speaker is gonna be quite cheap , it's not gonna need q quality , is it ? It's user interface: Oh yeah yeah . marketing: Or maybe you can like have a a smell-o-rama , you know you push a button and it s puts out a stink . project manager: marketing: You can industrial designer: Maybe not marketing: project manager: Makes your living room more fresh as you watch . I think that  user interface: So the scroll wheel , in or out ? project manager:  pr my personal preference is out . I don't think the cost is justified for a little bit more uniqueness when we already have that , and I don't s think it's obvious and natural how it would be used . Yeah I think we have like and it's not very usable and it will bring down the robustness of the whole thing , project manager:  . marketing: user interface: I don't know exactly what the increased cost is gonna be , but I think he does have a point , i it might push somebody over the edge when they're looking at our at our remote versus something else , when they see this one has a scroll wheel to go up and down on the channels . project manager: But then that that surely d depends a little on the T_V_ marketing: W project manager: because some T_V_s are quite slow at changing channels from like so user interface: Sure . project manager: if you've got a scroll wheel and you s you have to scroll scroll it really really slowly just so that you're actually keeping in pace with the T_V_'s ability to to change channels . project manager: You scroll it a bunch of times and you wait for it to user interface: Well I think wh what it would be is like like the m like this , where it's maybe you know a digital wheel , right , where it's where it's quantized into you know certain project manager:  . That's where you user interface: That was that was my my intuition of what the scroll wheel would be . marketing: user interface: It's just it's basically it it's just a f look and feel thing . marketing: I I think there's you know that  there are so many people today that are that are surfing are television surfers , and I see the scroll as a as a great mechanism for surfing . project manager: Yeah if you're just sitting there going marketing: Instead of going button-to-bu you just j you'd j j j j j j . user interface: Now just just so you know though  you did bring up a point which is very valid , is a lot of T_V_s won't re the T_V_s won't respond exactly the same . Some of them are gonna be kinda slow switching , so you may like queue up like fifteen channel changes , and it'll be like flip , flip , flip . user interface: But project manager: You could basically make it so that it'll  it's just gonna be sending a signal to the T_V_ yeah the T_V_'s ge so if you send about five flip channels , if you did that it's gonna flip once . user interface: Yeah it just might be frustrating where you can't make it go as fast as you want , project manager: Other than click click click . user interface: but I think once people get used to it I I do like the idea of the scroll wheel though . project manager: And if we're marketing it as a high niche product , then we're gonna be selling it to people who are buying good T_V_s as well , yeah , presumably . marketing: Now the the only thing I I on the interface side of it , is that I I I see the dilemma . But if we have the option of of scrolling at any particular speed , or the option of jumping direct , okay . marketing: So I can go  presuming I have , on my television , something that tells me what channel I'm on , I can scroll direct from channel five to channel thirty two . So I don't know that really that's that's gonna be a a d problem , 'cause the television can go automatically from channel five to channel thirty two with the push of a button . marketing: So ca can we can we create that kind of interface within a scroll system ? You understand what I'm saying ? user interface: I think I know what you might be getting at , or or project manager: Oh I see so if maybe if we had an L_C_D_ up the top that just did a number on it , right ? And then it that basically marketing: Oh no we could read it from the television . user interface: Well , what about this what about if you can programme in your favourite channels into this scroll wheel and you can just like roll through your favourite channels , project manager:  . user interface: and it c it project manager: You'd need a display on the th the thing . user interface: Why ? It'll tell you when you flip the channel on the T_V_ . You say programme start , and then type in marketing: Put user interface: 'cause you still have the typing you know you'll still have the keypad where you can type 'em in manually . user interface: So programme start , zero , one , enter , zero , five , enter , thirty eight , enter , programme end . project manager: and that just basically flips between it and it'll go it sends out zero , five , and then thirty six , and then zero , one again . project manager: That's not gonna be too expensive because that's gonna be you're gonna be able to nab that off of computer mouse manufacturers really . user interface: Oh well we also have to determine in some manner how to switch between modes , between going through your favourites list and just hitting up one , up two . marketing: Or we go directional up we go we go this we go this we go this way for one , we go this way for the other . project manager: Yeah people are gonna have their favourite sorta , whether they do that or whether they marketing: Ah-ha okay . user interface: I think we'll need a we'll need a mode switch , but then if we have a mode switch we're gonna need some kinda indicator project manager: Just the lights behind the buttons . user interface: to which , an L_E_ an L_E_D_ project manager: You could have back-lit buttons maybe . And if we're making back-lit buttons period , do we want that just for the mode indicator or maybe to indicate what button you're pressing at the time , so that you know if it's actually pressed or not . Just so you know I think  it was my understanding that before we were gonna stay in the mid-market range . project manager: Yeah well we don't have it's not that we have more money , marketing: Didn't you say so ? project manager: we can push up the the price . marketing: So I don't know I don't know whether having user interface: I just wanna make sure everybody's on board with it . So we really need to be sure as to what we can push the cost up to , though we haven't got to a stage where we're ready to pin down the price of components . But I'd say what sorta price are we looking to be able to sell something like that , and what sorta price can we make it for ? marketing: Well I think th I think the design and technology has to come back and say , okay to create this product we see it's gonna cost us this much for this volume , because we do have a volume target of of fifty million profit . project manager: Yeah no I I think that's where we really should be more flexible than anything else because as we said in the last meeting , our management is really looking for us to push our brand . project manager: so I think the the profit expectation for this one product is maybe not as important as being able to marketing: Okay I'm I'm okay with that . I guess what I just want to me the next step is for these guys to come come in with the design proposal w with the cost estimate attached , and then we have to take this to the next level . project manager: But th what's our ballpark as to what we'd be able to sell something like this for ? user interface: Well y yeah . Let's let's try and think now , how much would you pay for marketing: We have to find cost . user interface: with all these features how much would you pay if you went to the store , and you were in the market f to replace your T_V_ remote , how much would you pay for that ? project manager: But you've gotta think who our target market is because I I'm not our target market . project manager: I'm a student , but on the other hand I would think ,  with my Project Manager salary , I would think yeah I could probably afford this user interface: If industrial designer: user interface: Then you could probably afford this . If I had a cool new T_V_ and this was r looking really slick and it had the dock and it had the scroll wheel , which I think's a really cool idea , that would sell me on it a little . I do I don't think I'd go over a hundred Euro certainly , that would be way too much , user interface: Oh no no . project manager: but the I would be happy paying over forty for it , I guess , but not much user interface: I would say thirty five to forty . marketing: Because one of th one of the things we're marketing about this product is that this is the last one you will ever need to buy for your television . industrial designer: Okay so we'll come up with something between thirty five and fifty that is rug rubber , robust , with scroll wheel , with the new facilities of the scroll wheel like favourite stuff , favourite channels , and and with a cradle , and yeah and the locator . The next meeting starts in thirty minutes , although does it ? It starts at three twenty one , the next meeting . marketing: Well I have Is my three twenty one is the next meeting ? project manager: The the ne next meeting is three twenty one yeah . project manager: Okay are there any other questions with regards to what this thing's gonna do , look like , how it's gonna work that need to be addressed before we really look at this in a lot of detail ? user interface: I don't think so <doc-sep>project manager: user interface: marketing: industrial designer: - So , ready ? user interface: 'Kay marketing: No not really Just project manager: marketing: Crap . user interface: marketing: 'Kay , so whe where is the remote control ? project manager: So , we are user interface: Where ? marketing: user interface: It's here . project manager: So I will still play the role of the secretary , and we'll have  first the project presentation by our User Interface Designer , David Jordan , user interface: Okay . project manager: So we'll have to evaluate the  your proposed remote control , user interface: 'Kay . industrial designer: user interface: marketing: project manager: And in case if we're we all agree on the fabrica of  building of this remote control , we'll evaluate the  production . industrial designer: project manager: So maybe I will let the our two designers talk about so their user interface: I have slides . project manager: user interface: It's looks like some mushroom , so we call it mushroom design . project manager: Genetically modified mushroom I will say , but user interface: Next a mo marketing: Yeah . In the traditional key  traditional controller use button to to select the channel but now we have a s circle , so we can turn this ball to t to select channel .  this sta  this triangle base is very stable , so  so it's it's  it's unlikely you cannot found it . So it's v  , you can put it in the table so you can turn the the ball to cha to select the channel and there's some cute button . You c can can you can see the the shape of the buttons n is a mushroom , so project manager: Everything's mushroom . industrial designer: Yeah but it's not like really mushroom because you have  you know  like lemon shape , you know , centre is yellow and t d user interface: Yeah project manager: Okay . user interface: Yeah , th that's why if you put it in the table , be careful , somebody will eat it . project manager: industrial designer: I don't think I hope nobody will eat it You know , to integrate the fruit aspect , you know the the in project manager: Oh . Inspira inspiration is industrial designer: And inspired colour project manager: industrial designer: and and very sophisticated material , so . project manager: industrial designer: So what we w what I can add is that , you know he talk about what is outside , so what is inside is what we dis what we talked before about , you know , the chip , user interface: Yeah . industrial designer: it is a low level chip , and user interface: So we cut it to see . industrial designer: You know wi the low level chips inside and you know the L_C_D_ button and the i user interface: Okay . Here ? project manager: And where is the solar solar cell ? user interface: marketing: But we say  we sa we said solar . project manager: Where is the solar cell ? industrial designer: In fact this this this this is a kind of you know revolutionary solar receptor that we can put outside and project manager: Oh . Do you think it won't be It won't cris increase the price ? user interface: Okay marketing: industrial designer: I don't think so , project manager: Okay , we'll see after . So project manager: so , mister money , what's your opinion according to this remote control ? marketing: Yeah . industrial designer: user interface: marketing: we gonna try to measure how good it is instead of just talking about  project manager: industrial designer: marketing: we had three keys key points to  for this remote control design , user interface: marketing: and first one was  project manager: marketing: So w we'll try to judge this feature  with a one to seven scale , one being  no , I think . marketing: Do we have a fancy look and feel , according to you ? user interface: Yeah , I think so . user interface: Yeah , the shape is unique , and the colour marketing:  I'll agree it's unique , but is it really industrial designer: Is it really fancy ? user interface: So it depend on how d do you define fancy . user interface: industrial designer: But it's you have the lemon aspect of this th this this thing . user interface: project manager: Maybe if you change if you take the buttons out , and maybe do things like that industrial designer: Do Don't do that , please . marketing: I dunno where the lemon is , but industrial designer: I it's it's i this shape is a lemon like , so user interface: marketing:  it's not obvious . user interface: marketing: If industrial designer: Because i marketing: I dunno , maybe improving the texture of like having it less smooth or project manager: Yeah . project manager: And you know , you have the finger here , with the buttons ? user interface: Yeah . project manager: What's the use for that ? industrial designer: I have no idea , so . If you want to turn the ball , it's very it's very convenient for you to to to turn the ball to change the channel . project manager: industrial designer: I have no idea what project manager: And where is the voice recognition ? marketing: Okay . user interface: This is microphone array marketing: First one is we have to judge the fancy look and feel . Is it better like that ? marketing:  project manager: Looks okay , industrial designer: So we can we can say t user interface: project manager: let's say it's a pineapple now . industrial designer: The colour , is the colour acceptable ? marketing: No , the colour is okay , that's fine . marketing:  it's project manager: It looks like a marketing: but I would say there is more too much red . industrial designer: It's too much red ? marketing:  if industrial designer: In the basement ? project manager: It looks like a pineapple with cherry on top . So , from one to seven ? industrial designer: I will give I will project manager:   Seven is the ma the maximum ? industrial designer: I'll gi marketing: No , seven is false and one is true . marketing: Then  let me industrial designer: What other marketing: The other criterion is is it technologically  technologically in innovative . industrial designer: Is it easy to use ? project manager: Feasible ? You said previously that you there's  microphone inside an industrial designer: Ye  Embedded . project manager: and you have the there's the technology inside that recognise simple vocal comments ? user interface: Yeah , yeah . project manager: And you can turn it so maybe it's techno technologically innov innovative ? user interface: So you can capture voice yeah , you c industrial designer: Oh yeah , yeah . industrial designer: And I think you you've never seen a rou a round remote control , so it is I marketing: Yeah bu but when you say technologically it's more  I dunno , in the core , or single . industrial designer: I think technically it's acceptable , so project manager: Maybe two ? industrial designer: Yeah . marketing: So using the same scale , two ? project manager: Two ? I would say two industrial designer: Two , yeah , two . project manager: It's better like that , isn't it ? user interface: marketing: Now maybe the most critical one . industrial designer: Most marketing: L last one w I would like to judge is is it easy to use ? industrial designer: Eh , for th the vocal command yes , it's might be easy . marketing: Yeah but this this turning can you can you just re explain me the project manager: industrial designer: As a principle . Yeah but how how intuitive is it to turn things to change channels ? user interface: You just tu turn d d industrial designer: I think maybe if you he project manager: Oh , ok I understand . marketing: Like if you want to go from user interface: project manager: You take take the remote , so industrial designer: If you hear some click project manager: and you can turn like that to change the channel ? user interface: Yeah . marketing: Yeah but imagine you y project manager: I think it's quite easy to so s zapping , but maybe it will be too fast . user interface: marketing: Yeah I'm I'm no I'm not definitely convinced it's it's the best way to if you wanna jump from , I dunno , one to twenty ? industrial designer: Oh yeah , that's difficult . marketing: How can you go directly to twenty , for example ? user interface: No , no , no . industrial designer: Yeah but y how you need to know I marketing: But  if you're fro from two ? user interface: I if if this is a channel one . industrial designer: And you you can marketing: Yeah ju just imagine you have fifty fifty channels  project manager: Oh yeah . user interface: So you got how many degree you you it project manager: Yeah but y but you have to go through all the channels if you want to go industrial designer: I think you can if you have a scale , so user interface: No no , you don't have to y no it's  when you when you stop t  when you stop , the the turn , project manager: How d how do you know this angle is th is the correct one ? user interface: It's it's very easy , because you kn you know how many channel are there in the marketing: So you you count one degree , two degrees , no . You can say fifty and fifty it's okay , so marketing: Yeah voc vocal command is okay . But w we've said previously that maybe it's not going to be th l the main user interface: There's  also a number , you know . project manager: Yeah , but when you're zapping you're changing from one channel to the other , so you're passing through all the channels . So , when you say I want to go to the channel number twenty that's you've decided to go to channel twenty , so you can say channel twenty , or channel four , because you really want to go on this channel . project manager: But if you really want to to do zapping you you don't really know what you want to do , you can turn it . project manager: Just go through all the channels and maybe stop if there is something interesting ? industrial designer: Yeah . industrial designer: And but I'd user interface: And also you can , if you i project manager: yeah , what's what's this cherry ? user interface: You ca you can turn this . industrial designer: S But I di I didn't see where the t f the turn off t turn on turn off button so much activates user interface: This is from one channel to industrial designer: maybe one of the user interface: Yeah . project manager: marketing: Yeah , but it has to be on to recognise fas industrial designer: project manager: Most of the time you have the yeah it's a sleeping remote control . industrial designer: Easy to use , it's very relative but three it's fine , I think , it's reasonable three . marketing: So reasonably , is four , is one ? industrial designer: Three f three for me , it's o it's okay . user interface: project manager: And what's your opinion ? industrial designer: Will you give four ? marketing:  we wouldn't say , those are sort of agreed but this one would be more five to me . industrial designer: Five ? Yeah , so maybe if user interface:  w w what do y what  you compare with traditional   tr traditional controller ? marketing: Yeah . If you use traditional controller you have to put a button , but now you don't have to put button , you have you just turn the turn the ball . industrial designer: Yeah but y you know user interface: There's two kind of balls , marketing: So you have user interface: the smaller the the the so you can c you can c you can control the scale . user interface: But in the traditional controller , how do how can you control the scale ? marketing:  by pushing zero after after the first one . user interface: Yeah , industrial designer: And that's user interface: yeah , yeah , y you you can do it , but you can also do it in the b if you you do not wa if you do not want to browsing all the channel you can just p there's also a button here . user interface: Yeah , this function is just for your browsing , from one channel to th the next one , the next s sn s , the th the third one . project manager: Previously you said that turning this was the fine marketing: Yeah , if you're changing your mind . user interface:  there's different scale , so you can you can choose how much do you want to sc marketing: Okay . marketing: Yeah but then  when you turn turn it project manager: Oh user interface: project manager: Yeah , no no , no . You know tha that's the weak point , user interface: You use your y marketing: because with a traditional one you just have one hand . project manager: Yeah , but nobody would be able to take it in the pocket and bring it in the kitchen and say I've lost the remote control . project manager: industrial designer: it's the next prototype , maybe we cou user interface: Okay okay , okay . project manager: marketing: Okay , so industrial designer: It need maybe some wo further work , but it's marketing: Yeah , especially on the easy to use industrial designer: Yeah ,  s yeah . industrial designer: Yeah , b I think project manager: But I d m I think that it will be good to do some more work to transform this into a pineapple . So as we all agree to accept , under certain conditions , the prototype , we'll have look to the final sh financial view . As I said in the first meeting we need to have so a remote control that would cost not more than twelve and point fifty Euros . project manager: And if not if it's not the case y you would have to redesign it . project manager: So , just have a look at the okay here is the Excel sheet , so industrial designer: project manager: so it has the energy source . project manager: Kinetic , we don't have it , I suppose , industrial designer: No , project manager: but we have solar cells . project manager: how many do y do you need , solar cells ? Do you think one would be enough , or such as as number of branches ? industrial designer:  I think in each ball you have three project manager: Three ? industrial designer: three  yeah , three , yeah . Single simple chip on print ? Just one would be necessary ? industrial designer: S s simple , simple , yeah . industrial designer: Is it marketing: industrial designer: Is sh it marketing: So we are all already nineteen . project manager: Okay , user interface: project manager: just keep on going , just to have an idea . industrial designer: Is Yes a wooden pl I and that's project manager: Well  industrial designer: There's no wood , so plastic just only , I think . project manager: yeah , but what what about case ? Uncurved , flat , single curved , double curved . project manager:  wood ? industrial designer: But it's yeah , a a rubber  marketing: Rather four buttons . industrial designer: Y you tu you turn you turn it , so user interface: No no no , it Okay . project manager: Yeah , maybe two scroll wheel , as we have the coarse coarse to fine scroll wheel . project manager: I think we s if we keep on adding things industrial designer: It's okay . project manager: so we have to marketing: Yeah w one of the m key point is solar cells . project manager: Maybe if w t if suppose if we change and we g put just one ? marketing: Yeah . marketing: just imagine we have industrial designer: So user interface: We have to delete the the sample sensor , I think . project manager: no ? marketing: Yeah but this one one of the feature we were not really user interface: Yeah it's the one it's project manager: Okay . industrial designer: Because  it seems that this can be marketing: Yeah , if project manager: Or it would be better . project manager: So , do we need special colour ? marketing: Yeah , that's one of the requirement . user interface: We we can we can we c marketing: We could turn we could turn everything in either yellow or black . project manager: I think so we need if we try to have a kind of industrial designer: marketing: Yeah , one . project manager: So if we have all integrated i in the scroll wheel and push button , it's  industrial designer: One . I can remove maybe f you have five with push buttons , so we can just , I dunno , try to modify some of them to have yeah . marketing: Okay , so what's the bottleneck ? user interface: How about we change the sale ? marketing: Double curved . user interface: marketing:  project manager: I think there's a problem with the push push button . project manager: So yeah , you will have marketing: So we have one button , industrial designer: One s one scroll wheel , so marketing: one wheel . It think we we've done good job , as the cost is user interface: Cou could we have look project manager: twelve fifty e user interface: Could we have look at the p the the prod the p the cost ? marketing: Yeah y actually it's wrong . user interface: Wha what industrial designer: It's fine , twelve fifty  user interface: yeah . industrial designer: The solar cells , r is i is it ? user interface: Yeah , I think it's not t t project manager: I think , yeah . But it would i be interesting for our marketing team , to make a lot of advertisement concerning these solar cells to be industrial designer: Yeah , to be able to si to sell it . marketing: That's nice argument , industrial designer: Yeah , with mi marketing: but if it's it's still four our of twelve . industrial designer: user interface: project manager: So it's easy to use and powerful , as the remote control a has only one button . industrial designer: We've done it with it is under the if it was low , high or so . project manager: Now industrial designer: So So what are we going to do with this project evaluation ? project manager: So marketing: Well I think we have just have to discuss if industrial designer: Okay , okay , it's fine . project manager: Yeah ? Was it a nice way to create your remote control ? industrial designer: user interface: Yeah , it's  it's good , to to create a control instead of a computer . project manager: industrial designer: Yeah , I think I find it really funny and amazing and interesting to go through all the process to from the beginning to the end . project manager: And for the marketing guy ? marketing:  tha that was good but we should have more brainstorming like meetings , maybe . project manager: And new ideas about new products , maybe , wi which would be fashion and  and yellow . I think you can think about a yellow T_V_ now after a fruit T_V_ or I dunno . user interface: project manager: user interface: industrial designer: It can be an interesting I don't know project manager: Yes , just lemon . user interface: Yeah , but y you know the traditional T_V_ it's  industrial designer: It's flat ,  user interface: Yeah yeah it's flat , project manager: Squared ? user interface: yeah the shape is very boring . user interface: Could we come up with new T_V_ with such as this kind of T_V_ ? industrial designer: Yeah . user interface: So you can you have base , triangle base so you the T_V_ you can marketing: project manager: Ah , the lemon T_V_ with the pineapple remote control . industrial designer: But I think it's good to follow the f flow and you know make it now and after , you know , if the people change their mind you change also the product . marketing: If you have a lemon lemon T_V_ for industrial designer: We can think about T_V_ with you know where you can change you know the aspects o like for the cell phones , you know . industrial designer: Yeah , you customise it every ti so every ti if people change , you just change the appearance , and y y you can keep user interface: marketing: Yeah , yeah . industrial designer: Yeah , you can keep the global appearan project manager: Yeah , and following industrial designer: The mood of persons , the fashions  project manager:  . project manager: It's interesting , maybe we can create a a line of  T_V_ with  a a tr industrial designer: We int Yeah , T_V_ , yeah . A T_V_ for autumn and a T_V_ for winter , you know , so it's user interface: Yeah . project manager: So user interface: marketing: industrial designer: project manager: do you think you can celebrate your creation ? user interface: And you can celebrate your leadership . marketing: Yeah , I think it's project manager: It's maybe a little bit expensive . industrial designer: Wh really ? project manager: industrial designer: It should be it should be fine , you know , actually . industrial designer: user interface: marketing: industrial designer: I I think I like the the colour a the colour are very good , so actually so project manager: But don't put sugar in it , it's not working . industrial designer: I p is th y project manager: Yeah , but the colour , I think the colour is more is most important , industrial designer: the the yellow ball thing that marketing:  project manager: because I I don't think you have ever seen something like that before for a remote control . It's yeah but it I don't think it's such a problem just putting the logo somewhere . industrial designer:  f like y we can we can put some  double R_ project manager: Yeah , but we decided to have something yellow and red , for the costs . project manager: So maybe we can just integrate it on th on one side , the double R_ . project manager: So we have the logo , we have the colour , and we have the fashion in electronics , user interface: So we have to give a project manager: so we have the slogan too . project manager: Yeah industrial designer: project manager: th no , it's the it's the pineapple control remote control . industrial designer: Oh unid  unidentified remote control , so marketing: It's more appropriate , somehow . I can hel I will try versions so to see how easy easy to manage user interface: Okay . Yeah you told me you h you d you d you lost your control your T_V_ industrial designer: Yeah I always lose my Yeah , so so i if it is a universal one I can use it with my T_V_ , so it would be user interface: so you need to buy one . project manager: One thing I like is the shape , because you know it's not like the  the remote controls you can put in your pocket , on  in your jacket . industrial designer: it's will enlight your house , your home and your T_V_ , so . user interface: project manager: I think it it would be interesting to just to see if we can if people will buy this one , and maybe add some features to it after yeah . No ? project manager: So I think we have finished the designing and the evaluation of our remote control industrial designer: Okay <doc-sep>project manager: So  I will again do the secretary part  we will have three presentation first   the industrial design , first Rama then Mark and then Sammy . project manager:   we have to take a decision on the control remote control concepts and we have forty minutes . project manager: So what we want to the decision we want to take on this meeting are on the  first on the component concept , so what kind of energy we use  what kind of chip on print and one ki kind of case . And at the end  Sammy will give  a trend watching on what he's he's been doing . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . First one , we can use simple battery , or we can use traditional solar cells or  and the material we can have plastic , rubber which is good for this R_S_A_ marketing: Ah . industrial designer: and then  titanium , which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . So , as we discussed before , we need to we would like to have some speech recognition s chip in our remote control . Still we are looking for possible  technical  specifications and how w easy we can do and within our pri range , like we're to in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house . So we would like to propose battery instead of solar cells and it would be problematic  to have enough energy with the solar cells marketing: And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes . user interface: Why ? industrial designer:  it's I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser  re really less expensive compared to L_C_D_ marketing: industrial designer: which are  which needs advanced chip technology and it's more expensive , user interface: industrial designer: since we want to put some other features such as speech recognition marketing: industrial designer: we want to reduce  cost . project manager:  I want to know why it b  just  sorry but for the point before  why not the rubber , if it is something that it seems to be light . industrial designer:   And also like in if you put a it's be difficult to do all the moulding of buttons and these things project manager: Okay . user interface: W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like industrial designer: Yeah . marketing:  like this ? project manager: Yes so  user interface: to make it feel better and to you know industrial designer: Like in cell phones recently project manager: -huh . industrial designer: And this push buttons project manager:  yeah so industrial designer: we we would like to use push buttons instead of L_C_D_s and so we want to mo  we're we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money project manager: Okay , s so simple button and  speech recognition for the more complicated . industrial designer: for S S marketing: Speech industrial designer: Y yeah we have simple buttons and speech recognition technology , user interface: user interface: Okay , and still we have industrial designer: so user interface:  can we still include the L_ L_S_D_ display ? marketing: L_C_D_ . industrial designer:  l marketing: Seems not , it's either L_C_D_ or push-button . industrial designer: So  user interface: No , industrial designer: it's like a user interface: it's not gonna be a t no touchable but still like a source of information or source for menus . industrial designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and user interface: Okay , so let's try it , let's t industrial designer: because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display marketing: The L_C_D_ would industrial designer: or this inter marketing: The display would only be display and not  touch sensitive you mean . user interface: Yeah , yeah , it's it's not gonna be a touch pad ,  just a display for giving you information . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries marketing: Okay . marketing: So this device on n that can be used for speech recognition could also be used for just  the finding it basically , instead of clapping why not just be ask . industrial designer: Yeah , that's then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five , six people want to use it so so how to   how to define our re speech recognition marketing: If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology project manager: Okay , industrial designer: and so project manager: for the location . industrial designer: Yeah , if if everybody in the house n to locate then we're to go for some speaker independent technology or something . So let's now go to the you don't have more question ? industrial designer: marketing: No , it's okay . user interface: But still  L_S_D_'s already quite nice , marketing: L_C_D_ . user interface: L_C_ marketing: L_S_D_ is something else , industrial designer: marketing: and it's quite nice as well . user interface:    have a look at this project manager: industrial designer: user interface: no it's yeah . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and  all the complex things that come together with your T_V_ and remote controls . We got our perfect remote control with a lot of buttons marketing: user interface: and  we got explanation for every button industrial designer: user interface: and you can use your time and  it will take i some days to learn all this buttons and  the L_C_D_ is going to be somewhere here and  go back button , I don't know really where it is , maybe one of this buttons , and  power on and off  I I don't remember project manager:  . industrial designer: marketing: user interface: so  it it it should be maybe this button is power on and off ? Or no ? I can see nothing . industrial designer: user interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed . marketing: Do you think it can come in several colours ? user interface: And everyone's gonna be satisfied . marketing: Or did the user interface: I would make a backlight of the L_C_D_ screen with different colours . marketing: Yeah , well they like  something which is  user interface: Okay , so let's remember there's a Nokia phone which changeable panels . marketing:  yeah , okay , user interface: Do you like it ? marketing: so that would be the option . I don't know I don't have a Nokia phone , project manager: industrial designer: But it's  marketing: but I don't use that but again ,  I might user interface: That's why you don't have it . marketing: bu but project manager: industrial designer: But it would be expensive , no ? If you use colour L_C_D_ . industrial designer: Maybe we can just if users want more colours they can pay more money to get this  the shapes and they can have different assembly . industrial designer: So users have different  they have their own interests , colour interests and so project manager: So ? user interface: project manager: you you propose something with option i that increase the price if we if you want o more colours on L_C_D_ , industrial designer: Yeah . user interface: Okay , what  there's one more decisi  one more solution in fact ,  'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature , industrial designer: Lights , yeah . project manager: But  it can be in  maybe in an a gradable version , user interface: - , - , project manager: but industrial designer: Yeah . Those for which the remote control is  is to be  something useful  I'm going to talk about this later but and those for which is something that that that  is  specific to them so it it's like a signature . project manager: Okay marketing: project manager: and you think that we don't have to make to make them pay more because of  o or this is industrial designer: marketing: I think I think they would be ready p ready to pay more for that . project manager: so i it's not  a s base service industrial designer:  marketing: No  no . industrial designer: But those people will be really few , no ? So like we can those marketing: The the young people the young people want to be different from their friends . project manager: maybe that's if that it's a selling point maybe it has to be the base . But you know if you want to be different you just take your remote control with you all the time . user interface: Anyone has their remote controls here ? marketing: Oh , you don't ? Yeah . You don't have your remo user interface: No ? industrial designer: marketing: Wh you you know like for instance take the iPod . marketing: It has this distinctive look and feel and look which people seems to like user interface: Okay . marketing: just because it's a colour that we don't usually see in a remote control . Hand light , marketing:  glow in the dark , industrial designer: project manager: user interface: yeah . industrial designer: Yeah marketing: so industrial designer: maybe like the infrared like we can put some radium chips or something marketing: user interface: user interface: but how smart should it be to not to complicate things too much ? project manager: user interface: And  industrial designer: user interface: I dunno marketing: user interface: that's a question to you and to  to marketing: Well so I heard that  it seems that speech recognition is something that can be done  so that's the smartness of the thing . marketing: Currently we don't have guns with speech recognition or  beer cans with speech recognition industrial designer: marketing: but we may have remote controls with speech recognition . Are are you saying here that  the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want . industrial designer:  that  that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition  so we can use marketing: Okay . marketing: But for instance th I I'm thinking about the other   particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of  channels you are u more often using and  levels of volumes that you're more often  things like that industrial designer: Yeah . marketing: and provide you ways of using them , I dunno , somehow , industrial designer: Yeah . marketing: but industrial designer:  it's marketing: that might also be a good sales pitch again . Okay , so I'm going to talk about trends and  I hope this can help us to to understand l how we should design our remote control . So first maybe just a small recap on how how do we watch trends so it's not so  simple you might think that it's easy but  it's not so simple . Anyway these days  the best  source of information is the web as you know , so have to to go often on the web and look at  what the others are doing , and ask real people who are using real remote controls every day  or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone . Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . This is more risky because you're not following the trend , project manager: marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business .  to be to be quick there's a lot of words here but  basically there are  in in the market of of remote controls there are three aspects that we should very pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative , industrial designer: marketing: it has to be new with some of  new  technology inside and  and this is also  more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see  it first have to be very nice , s something that people are proud of   that i  they can be id identified with  and and then  something that  contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . If we look back and not  look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have  a fruit and vegetable  way of of look or feel project manager: industrial designer: marketing: or so . And  if we co we compare to last year , now it has to be spongy , industrial designer:  . Well project manager: industrial designer: Yeah marketing: this so so I think   i industrial designer: kind of  maybe marketing: When we were talking about rubber , industrial designer: Yeah it marketing: I think  the rubber aspect might be important because it's what is probably more feasible in terms of sponginess . marketing: So project manager: It seems to be marketing: Think more of  something in the colours of  like fruit and vegetables and spongy , industrial designer: Fruit . Even shape ? marketing: as a even in the shape it has to be more round and  more   look natural somehow . marketing: So that's what people seem to yeah i I know it's quite far from what you thought project manager: Sorry . industrial designer: marketing: but that's that's fashion and project manager: industrial designer: user interface: Okay . project manager:  you have questions ? industrial designer: So these abilities are mainly ad addressed by young people ? Or it's marketing: These I'm sorry . industrial designer: This you you so did you marketing: Yeah , yeah we have people   listening to the trends everywhere in the world , of course , industrial designer: Where ? Oh . marketing: as you know our company is quite big and  so I'm just asking them what are the current trends according to them when they go in the stores and when they ask  their  friends industrial designer: It's not from  . marketing: The what we industrial designer: Yeah but some materials n they're to be  they're to be something like solid like they can't be really spongy marketing: Sure . marketing: We have to I think we have to have the look of fruit and vegetables industrial designer: yeah , yeah sponge , yeah yeah at least that's marketing: but we still have to put our chips inside , so of course . We can have t colours or this shape marketing: Yeah , I think in the colours and in the  the kind of material . industrial designer: or at least marketing: If if it's something like rubber made or I think it it's also going to be good .  now you have to go straight on this individual action which i which are for Rama  wil design , industrial designer: Look and feel de project manager:  Mark the user interface design , and  Sammy  the product evaluation . industrial designer: So , can we highlight the specific features of our project manager: Yeah you're right , you have to industrial designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables , project manager: So industrial designer: that's project manager: you say s industrial designer: we want to follow general trend . industrial designer: So , do you think marketing: No , we don't have to , user interface: So we have to  for project manager: No . marketing: industrial designer: So what about location and these things , people are really interesting on those features ? Or they really like They more want these fancy features marketing:  I think i industrial designer: like marketing: yeah i it's again in this  what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us project manager: Do we take titanium smelling like fruit , or do we make spongy  fruity-like marketing: industrial designer: Yeah . project manager: industrial designer:  yeah at least like we can make banana or project manager: Don't you say that you cannot do double shape  curved shape user interface: But Doub double-curved . industrial designer: and and s we're to see the whether rubber is expensive user interface: Okay , okay . industrial designer: we have only the plastic or the the chippy yeah fibre chips or user interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some for for industrial designer: Yeah . industrial designer: So still we want to keep L_C_D_ ? Or project manager:  I think it's what we say , that we have an  an L_C_D_ with  information . marketing: The thing is that  if we want to have as he says if we want to have  a small number of buttons we need to have a kind of output that says currently what their actions are . industrial designer: and we just stick with two batteries so it's not any solar or marketing: Yeah . industrial designer: yeah yeah j yeah , marketing: Classical , we stay classical in that we don't reinvent  the wheel . marketing: Anyway it's very in general I think people  change T_V_ more often than batteries of their remote control 
The marketing team highlighted three important trends: the desire for fancy and identifiable products, the need for technological innovation, and the importance of ease of use. Additionally, they noted that fruit and vegetable themes were popular, and the idea of a spongy texture was well-received. The group agreed that the remote control should resemble fruit and vegetables in shape and color, but the specific design was not yet determined. The industrial designer proposed two options: a titanium material with a fruity scent or a spongy and fruity-like material. However, the project manager stated that they couldn't have both options and suggested painting the controller to mimic titanium instead. The final decision was not made. The user interface designer suggested a red and yellow color scheme and two basic shapes, a circle and a triangle, referred to as the mushroom design. However, the marketing team disagreed with the mushroom design and decided to change it to a pineapple shape. The group decided to produce a mid-sized remote control with various components such as a printed circuit board, chip, transistor, scroll wheel, power cradle, locator, radio transmitter, antenna, speaker, double curves, LEDs, and buttons. The casing material would be a combination of rubber and plastic. Based on previous experiments and questionnaires, the marketing team found that most users considered remote controls to be ugly. Therefore, the group aimed to create a fancy-looking product to justify a higher price. However, determining what constitutes "fancy" was challenging due to differing opinions. The project manager agreed that the product should be visually appealing but cautioned against using too many colors to avoid increasing costs. Additionally, the project manager suggested incorporating an image that represents society on the remote control for easy recognition.
Summarize the discussion on trend watching, appearance design, and product components, as well as the project manager's opinions towards product appearance.