project manager: and everybody's name and what your function is ? marketing: Yeah , that's a good plan .   my role is industrial designer and my responsibilities are    deal with the technical-functional designs and specifications of user interface and dealing with user interface design . project manager: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . project manager:  we get ins each of us will get instructions and we'll take it from there . That is it's gonna be individual work and then at the meeting we'll discuss what  we have come up with . Does anybody want to go and see how the white board works ? So that in case we have to , in the next meeting , present something on the white board . marketing: See if I r See if I remember how to draw a kitty cat or a rabbit or something . user interface: industrial designer: marketing: project manager: And remember you have to press so it works . project manager: And you're Francine , right ? Would you like s like just to see  how it feels , so that you have a little idea ? user interface: Yes , I'm Francina . project manager: In marketing: Am I supposed to wipe off that or project manager: No , no . project manager: user interface: industrial designer: project manager: Here's the project finance  which , of course , we all have to think about when we design this thing . project manager: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . Now ,  the discussion I guess is  does anyone of you have experience with remote control ? marketing: Oops . project manager: I exp I s 'cause we we use 'em we use 'em , right , everyday . project manager: And  now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? Would you like it to be smaller , bigger , industrial designer:  . project manager: have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? user interface: Yeah , I industrial designer: Yeah . Like  the remote control which we use for T_V_ , it shou  it should be used f  for some other purpose also , like controlling the  temperature inside the house or for air-conditioners , or for heating system . project manager: So it should be a multi-functional  gadget that would  control all your household   machines basically . marketing: We certainly can try to I agree with her that to market something successfully it should do some more things . project manager: It should be something new it should be s it it should do something different than than just what we have . All the almost all the remotes project manager: Like trendy no like f for earlier we saw maybe it should be something trendy you know . project manager:  so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . marketing: I think another thing that would help is  if it beeps when you clap , project manager: Yes . project manager: That is true , user interface: project manager: because they put a newspaper or they put it behind a plant or , we you know , whatever . project manager: And and they suddenly the phone rings and they want to turn the T_V_ off and they say , where the hell is my my remote control yeah ? marketing: industrial designer: project manager: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . marketing: So some industrial designer: Yeah , some beep or something like that , project manager: Yeah . user interface: Or a b marketing:  so , so it's really the beep or , or a light should blink . industrial designer: so that we can go project manager: So if lost If lost  signal with b throw signal , you know . industrial designer: Yeah , maybe it should have a light so that we can , we can just recognise where it is . project manager: I'm just saying throw signal meaning just whether it's a beep or whether a light or industrial designer: Beep or  it's a light , maybe it's a light . marketing: And do you think a good c c  clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? project manager: Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot ,  meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like  , what you call it a light s sensors , you know ? marketing: project manager: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , marketing: Okay so user interface: Yes . project manager: right you have to have some kind of sensor and I I think  voice or clapping it's not specific enough .  I know there are the lamps and stuff , you know , you can clap on and off , marketing: project manager: but I think they only work to certain degree and marketing: But it could be someplace really obvious and you still wouldn't be able to find it . project manager: What with industrial designer: Yeah , of course , that didn't user interface: Then , in that case marketing: Well , because you're s because you're silly . marketing:  it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table industrial designer: marketing: project manager: Okay we have  marketing: you know , well maybe we have to move along , okay . project manager: yeah , we have to move along , but I think we have some good good points to start with here . I think you all did you get  notices on your computer for this ? Okay so well , you got the notice  industrial designer: Me yeah . The working design , I guess that's the function I_D_  who is this ? The industrial designer That's you . project manager: industrial designer:  working design , yeah , it's it's  mainly technical-functional design . project manager: Then And then the technical funct you are the technical function , industrial designer: Yeah , functional design , project manager: so so you are the working design . project manager: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . user interface: project manager: And , you know , specifi you you will get specific  instructions for that . project manager: I think basically basically you will get instructions to work with and if you have any questions  ,  I guess , you can  user interface: Okay <doc-sep>And then we are going to come to decision on the remote control concepts and then we're gonna close it up . 'Kay , and just to reiterate  after this meeting the team will reach a decision on the concepts of the remote control .  basically about fifty eight percent of what they like of the product that they want , describing like the in order of how much they want , fifty eight per cent of the decision of what it should look like , fancy versus functional , and then it has to also be technologically innovative , and yet easy to use . So in Milan and Paris recently the trends have been showing that clothing , shoes and furniture are basically just covered with fruits and vegetable patterns . project manager: industrial designer: marketing: So I don't know if we want to go with that  and also the spongy feel is in in contrast to last year . I don't know really ,  I guess the spongy could relate to the buttons if we want to project manager:  . marketing: rather than like a hard clicky button that you find on like some mobiles and stuff , you'd want like a softer touch . But as for the fruits and vegetable patterns , I don't know if we really want to go with that , because it is just a trend , project manager: Right . marketing: and our product we want to stay around for much longer than just a few months , project manager: Right . marketing:  so design preferences ,  we need easy to read like large buttons , clearly labelled so that ,  'cause we talked about that being a problem . user interface: marketing: And I was thinking about different types of designs and I came up with something . So what we could do is something like an old-fashioned telephone like this , where we put the buttons around , like we'd put a big on-off button or something else in the middle ,  it could be the arrows or whatever for channel up and down , and then put the numbers around in like an old-fashioned dial shape . user interface: Either refresh it , or it sh project manager: Y user interface: Oh wait , maybe I didn't put it there . project manager: user interface: Okay ,  looking at the interface concept , it's gonna be mostly examples of possibilities of where we can go with this . user interface:   can't really see , but there's two possible ways , on the r left , if you see on th on the sides of of the remote , you have the sort of scroll down , so you have that option right there . And then on the right , we have what's really big trend right now , it's the iPod . It's becoming really and so you have this sort of very very simplistic menu section  with the round buttons , and it's sort of like you have the both kind of trendy and hip , but also very sleek and  and very simple , but technologically advanced . So if you wanted to do that th if we could find a way of sort of like using that idea in a remote control then sort of look into it , but Anyway , next . user interface:  there's the idea of like being able to do it by feel as well as by  by sight . You'd you know you're in the dark , you don't wanna be looking at the remote control . And the picture particularly is pointing out if you look at the top volume button it's a V_ , and so yo you're kind of feeling a V_ like volume up . What it really is is a V_ and what it you think it is is down , because the down arrow . user interface: And so it's like a sort of a criticism you'd probably turn that o the other way up .  but then you have you could either do it by raised type , which could be you know , iffy ,  sort of old-fashioned in a way . user interface: Either that or just have it by shape , for example you have a specific triangular shape that you know you're looking at the up and down arrow . And then the round ones you sort of feel by , you know , that's the second one down , that sort of thing . project manager: user interface:  it's very cute , and we could probably change it to yellow , bright yellow for like a the for the company logo .  and then the other thing that it would be able to do is just to pro be ab you program certain channels that only these children would watch , so it's like they ch watch , you know , the C_ Beebies or something like that , project manager: user interface:  keep them away from other channels . On the bottom we probably wouldn't need that , because it's more for like a D_V_D_ function which we are not gonna be using . So again it's sort of like just give you ideas and then down at the bottom you have the logos and that's where you could put the R_R_ , Real Reaction . user interface: And then finally these are like the sort of same examples , but also some more , just possibilities that we could go with . user interface: But it's sort of like just taking aspects out of that and saying , well out of this one we like , you know the round section of  , b or we'd like the the button size on this . project manager: What's the title ? industrial designer: It'll be copy of component design . So basic remote operation runs as follows , press button makes connection with the power source and the rest of the circuit , chip senses the connection , chip produces a morse code infra-red signal , specific to that button . Transistors amplify that signal and it goes to the T_V_'s centre , which interprets the signal response accordingly , changes channel etcetera . Findings oh which were the required materials for the basic internal construction , so all the really simplistic functions that we just discussed , we need rubber for buttons , aluminium for battery y contacts , integrated circuit which consists of a diode , transistor , resonator , resistors , and a capacitator , all those basic things that make a circuit function . An L_E_D_ , which is a light emitting diode ,  contact discs for the buttons , plastic for the casing , and a power-source , whatever power-source we've actually determined we want .  personal preferences ,  to save money for the components , the remote should be mass-produced and basic materials should be bought en masse .  if we find another company who can produce the required chips , casing , L_E_D_ , any additional materials we decide we require at a less expensive rate than we ourselves are producing , we should go for it . They suggested power options , solar cells , hand dynamo , and kinetic power , so you shake it and it increases the power .  I'm not sure how the hand dynamo works , they have yet to get back to me on that . We can offer options for casing such as straight , curved , double-curved , you know , very specific to the customer . project manager: industrial designer: I don't think anyone's gonna go for a wood one , because splinters marketing: That would be amazing , though , yeah . So , if they want some a soft squishy rubber , they can't have the solar powered option . marketing: What is that ? industrial designer:  that would be two curvatures , so it would actually , if you the shape of your hand , you curve here and you curve here , so you could have two curves that match the shape of your hand to make it more comfortable to hold . And  so you functions what for the buttons , scrolling function could be very beneficial to us instead of actual buttons themselves .  the manufacturing division also has said that  they have several types of chips and they've just developed a sample sensor or sample speaker chip , which we could utilise . In addition to that if we're offering all those different options to the customer for producing their remote , we're going to have to have multiples of each type , like a double-curved in rubber ,  you know , each option should have a certain select number produced with all those options . But that could also drive up the price of the actual remote itself if they know that we only produced five thousand , you know , double-curved wooden remotes . Where were we ? user interface: Let me just add one more thing that I couldn't say before , project manager: Sure . user interface: and that's just that there's the new technology that they've developed on the voice recognition . user interface: Right except that it's sort of odd , and I'm no not exactly sure why they are explaining it in the way they are ,  there's a sample sensor and there's a sample speaker unit for So , you would say like , good morning , coffeemaker , and it would respond , good morning , Jill , project manager: user interface: but I'm not sure exactly how it's gonna work , 'cause do you programme do we program the responses and the questions . So does that mean that the user then has to ask the specific question , and can't change it in order for it to be recognised , project manager:  . user interface: or can it be altered in a certain way , or does the actually user program it , to say a channel means this . marketing: Yeah , like using the menu to be like , enter your name into the screen like on the menu options . marketing: I feel like voice recognition would be , I don't know , w it would be too hard to really project manager:  . marketing:  we could do it , but project manager: If it's within our price to get that kind of chip that would , you know , technology industrial designer: Well , we are making the chip . industrial designer: So ,  But , I guess , we have to look at w what our production cost is for the chip itself anyway . industrial designer: I I thought offering some of those options for different materials that it could be made of different , you know I think we'd have to decide on the power options , maybe . marketing: Yeah , 'cause we need to know how big it's gonna be and how heavy . project manager: Okay , that kind of brings us to this , let's let's see if we can decide what kind of energy source we want to have first and foremost . project manager: Do we wanna go for batteries or a stand like the one that we saw illustrated earlier ? marketing: Oh the base , yeah . project manager: The base , the charging base with rechargeable batteries ? industrial designer: I think the p user interface: I always feel like first I wanna know what it looks like , before project manager:  . user interface: 'Cause if it's something really really small , then it's sort of harder to imagine a base for it , that was p quite a s substantial size sort of standing up project manager: Yeah , and we don't have multiple things that it has to control , it just has to control the T_V_ . marketing: We need to decide , well so we can figure how big it's gonna be , like exactly what buttons we want project manager: What size battery and user interface: Well , the other thing is like even if it's got a few buttons , so we want it to be bigger than this , marketing: and exactly It could be like this . user interface: 'cause it still fits in your hand , so you still wanted something that's comfortable and substantial , but not necessarily full of buttons . marketing: I'd , well  This one is really comfortable , like I like the sides whatever , user interface: Are you gonna lose it easier ? marketing: because But if we have the  , the locator , then we don't have to worry about that . industrial designer: If we do a voice-activated locator , though , we're gonna be looking at a more substantial chip . user interface: it's like You know Are we gonna have certain chips that are gonna require bigger size period ? marketing: Two double A_s , for this size . user interface: But like , you know , if we get more complicated then it's gonna v be have to be bigger to just accommodate the chip size . industrial designer: Honestly , I think the customer would be kind of irritated by the fact that it has a base if we did do a nice small , compact project manager: Right . I agree , it's either gonna be bigger with a base or smaller with just marketing: Yeah . project manager: Alright , so what direction do you want to go in ? You wanna vote ? marketing: I think if we had a a locating device with the small one , I think that seems way more advanced . project manager: I'm kind of I'm kind of leaning in the direction of this kind of industrial designer: Yeah . project manager: That just seems so clunky and industrial designer: 'Kay so marketing: Yeah , because  if even looking at cellphones right now , those trends the smaller the hotter it is , user interface: Smaller and smaller , yeah , yeah , yeah . marketing: yeah industrial designer: The only problem with that is if you forget to take it out of your pocket and it goes in wash . project manager: user interface: Oh watches I've but I've never washed a cell phone . project manager: Okay , so what kind of material do we want to be made out of ? industrial designer: Pieces everywhere . user interface: I was saying that titanium , if we're being restricted then I would probably lean away from that . marketing: Yeah , 'cause if it's gonna cost us more to produce a chip , titanium will be more expensive . industrial designer: However , project manager: What would you recommend ? industrial designer: well , we only wanna sell it for twenty five Euro marketing: Yeah . industrial designer: right ? 'Cause I was thinking if we wanted to get the high in market then you could produce a few in titanium , user interface: Yeah . marketing: We could do that , because all our research shows that people are definitely willing to spend more if industrial designer: Yeah . user interface: Are we restricted by this ? project manager: I I think we should just focus on one design and one concept right now.I'm industrial designer: Well the original user interface: Twenty five Euros project manager: not sure that we'll have the time and money to produce a whole array of industrial designer: Okay . If this was a successful remote , we might then produce a higher end version of it , I think . project manager: Okay , so we wanna go for plastic , or what would you recommend for materials ? industrial designer: Honestly I'd recommend like  project manager:  . industrial designer:  since we're going with batteries instead of solar power , I'd recommend maybe a  soft like latex , project manager: industrial designer: because we could produce , you know how cellphones have those overlays that you can change the colour . industrial designer: We could do  one that fits in with the trends of the year so , marketing: Oh . industrial designer: because this year is all fruit , God only knows why , user interface: marketing: Yeah , who knows . industrial designer:  we could do f a cherry cover for this year and then i if next year is stripes or solids , you know project manager: Okay . user interface: So you're talking about like when it leaves our salesroom then it's all gonna be cherry-coloured or is it gonna be the kinda thing where people come back and swap it ? marketing: O or we could like take off this . industrial designer: So we could do like a b a hard base plastic , and then we could give two latex covers to start . Okay , and what kind of chip would we need for this guy ? industrial designer: How complicated Are we gonna go with the voice activated user interface: Yeah . project manager: I don't think we should do voice , I think we should just do  the recognition for when it's lost , you know . marketing: 'Cause that  what it type of , yeah , for voice activation would it be like a certain term what we would say like , project manager:  . marketing: because people could just be talking and we don't want it going off all the time . project manager: marketing:  see I'm  I'm strangely attracted to it , because I know that's it's definitely gonna be big , because it's , I don't know , it's just so high-tech . user interface: Well , my little sister got for Christmas she got one of those key finders that's like a key-ring , and you have to whistle in a certain frequency for it to work . user interface: And then she would laugh and it would start going off in her purse , and you couldn't turn it off . But it's not gonna be voice activated in the fact that you would say , channel up , and it would work , right ? marketing: Yeah , n n no , we just want it to be a finder . marketing: But do can your can the department make industrial designer: That would be like a mid-class  Yeah . industrial designer: So we don't actually have to go for Well , if they've just developed the sample sensor , sample speaker , it's a brand new chip . project manager:  and what size batteries , double A_ , triple A_ ? marketing: I think triple A_ , it'll be lighter . industrial designer: I think , well , we could d r do two or we could do one small lithium , 'cause you know the lithium batteries are doing quite well in most other electronic products , right ? So they're more widely available now . industrial designer: Well , how about a initial , you get one battery when you buy it , user interface: Right , that's what I meant . project manager: and that the central button could have , maybe our logo on it ? It might be the four way scroll , too . marketing: as long as there's something big in the middle , because like the old phones , there's like that just like piece of metal or like a picture or something in the middle . user interface: Well , my issue with that is if it got too big though , 'cause if you have the circle and the button in the middle , then is it gonna get wider than your your hands are , project manager:  . user interface: because w And then would the buttons be too small if it was enough to fit on it ? marketing: Good point . industrial designer: In the sample ones that you showed us there was one that had the scroll buttons on the side , project manager: Yeah . industrial designer: which I think if we make it curved like a hand like a hand-shape like if we put the the scroll-button on the side , user interface: Yeah . marketing: So scroll buttons on the side and then buttons on top ? project manager: Yeah , I like that . marketing: But we definitely If we have scroll things on the side , we definitely have to have 'em labelled . marketing: Yeah , industrial designer: Well , if it's just up and down marketing: like on the side of it . We should probably make it that you have to depress it to activate it then , project manager: So that you're just not holding it and it changes the chan marketing: Yeah . industrial designer: 'cause oth otherwise you're not just holding it and going like this , you know . user interface: Well , the other option is in instead of a scroll you just have the buttons up on the side which are on the side . W industrial designer: We have to make sure that logo always sticks out when we put the latex covers on , so we'll have to like have a little square or something , so that the our logo's available . user interface: Well I sort of like having the a yellow strip at the bottom with the R_R_ like that . project manager: I think maybe we should do it on a b button itself though , because if people are able to change the covers , user interface: Which button ? project manager: I don't know , maybe the on-off button , something , some the menu button , I don't know , but you know if we're gonna put our company logo on there and somebody could just get another one . Are they all gonna have our company logo on them ? Every cover ? industrial designer: Yeah , I don't think we should do that , because that would just be icky . project manager: If we want it to be visible and  are all those those one that you showed where they were  s met silver-metallic looking ? But those are plastic , right ? user interface: Yeah .  but , or if it was really industrial designer: For our base one ? project manager: Yeah , for the base or if we're going for the retro look , I think , like a really shiny black would be cool . marketing: Yeah , project manager: What are your thoughts ? marketing: or like a gun-metal grey , project manager: Gun-metal gray . user interface: Well , w w then what's the button do , and how do you know that that is what the button does ? I guess . Just looking at examples , y you just don't ever see the logo on a button , it's always on the actual casing . industrial designer: There's nothing saying that we have to put the logo on the front of the actual user interface: project manager: On the back ? user interface: But you don't marketing: But we want it to be seen . project manager: 'Cause if it was only on the back really the only time you're gonna see it is when you drop it or when you're changing the battery . The other option is , I don't know if you can see it but it's like if project manager: I can find it again . project manager: Well , for some reason I can't get it to just go to that slide directly . You see at the bottom , it's kind of difficult to see , but you have like a d sort of s division between the bottom like , where the logo is , and if we have the replaceable section , it's like the top . project manager:  user interface: And so you have that one piece that stays and the rest just sort of clips in . project manager: Okay , yes user interface: If c you envisioning it ? project manager: yes . user interface: And so that stays the same when you have the logo , and then you have this s slip that kinda clips in and that's the bit that changes . industrial designer: The only problem is we're using a latex overlay so it actually would go over top of everything and have holes for the buttons , user interface:  . industrial designer: so I was thinking maybe instead of doing that what we could do is leave a space for where the logo should be . user interface: That's like , you know , a a cellphone it's like the the screen is always just left opened . user interface: And so , what we are gonna do it like bright yellow with the R_R_ ? marketing: Yeah . project manager: Anybody see anything that they liked in these ones ? marketing: Some of tho Well , some of those buttons though are blue-based .  and then if v we do have them illuminate upon contact , they could illuminate yellow . marketing: Like if we like the one all the way on the left ,  you ca you can see it on your computer better . marketing:  where the button is actually blue , but the number itself is clear or white or whatever so if you pressed it would illuminate yellow . Any other ideas or thoughts ? We all seem to be fairly in agreement about what we wanna do with this project so user interface:  . user interface: Did we finalise what buttons we're including or we just everything that we said before ? project manager: I think there will be time for that later .  next meeting is gonna start in thirty minutes , and here's what we're each of us going to do . The I_D_ is going to do the look and feel design , the U_I_D_ the user interface design . I think you're going to get a lot of , the final say on what buttons get put We'll all talk about it , but I think , that's pretty much what you're gonna do , right ? user interface: Yeah . Okay , and right now , the I_D_ and U_I_D_ , you two are going to work together on a prototype using modelling clay <doc-sep>industrial designer: Is there any time for a cup of coffee ? user interface: We have a slight problem . project manager: Sorry ? industrial designer: Can I get a cup of coffee ? project manager:  no . project manager:  then  the three of you  prepared a presentation , I think ? Sebastian ? industrial designer: I think so too . user interface: industrial designer: project manager: Then we'll do your one   as la  the last .  the top goal of this m user interface: But you can't upload your presentation from here , I believe . project manager:  the top goal of this meeting is to reach a decision on the product , on the target group  and and the functions of the remote control , so keep that in mind .  the new project requirements , first of all ,  we didn't speak about it , but we should not  support teletext in the remote ,  because our b  board  feels that  teletext is out of date and internet is replacing teletext .  the remote control should only be used for television , because it's not  f  feasible , it's not  w user interface: Yeah . project manager:   we we cannot make it because of the time to market  that we have to deal with . project manager:  the third requirement is that we should focus on customers that are younger than  forty , which is important for you ,  Ruud , and as well for  Roo .  then for Roo , as well  important , the corporate image should be recognisable in our product .  the individual presentations , I th  Roo or Sebastian , who of you would like to start ? user interface: Yeah , I'll start .  the method of the remote control is just the function of remote control is basically to send messages to the television set . user interface: Then I found  two different kind of remote controls , the multi-function  remote control with many possibilities , but  the lack of the feeling I already mentioned  in the previous  discussion . user interface: And the ease-of-use remote control with  the less p possibilities but a great feeling in in touching the buttons . My personal preferences were ease of  the easy to use remote control , because  the user-friendliness and  it can be more trendy in in user design . But it should b I think it should be a combination , but teletext buttons are not  in our design . But my in my opinion , the the easy to use R_C_ is  the best  possi possibility for us . project manager: Okay , so marketing: project manager: the important thing here is user interface: And it's also i indeed   Ruud's  insight in the in the topic . project manager: Yeah , okay , w we will s we all  user interface: Just for  for user desi  user  friendliness I  should choose for the the ease of use remote control .  well , there are some changes in the design requirements , so there are some changes in the method also . user interface: industrial designer:  basically all this device has to do is send messages to a T_V_ set . And the m most easy way to do this is by  sending pulses of infrared light to a T_V_ set . Well , I th I tried to  implement a picture here , user interface: Energies and  industrial designer: but it's hardly readable . The user interface connected to a chip , which is connected to the sender , which generates messages using  infrared light , which are sent to the receiver . And there's a little picture , just for your imagination , how a device like this should look or can look . Usually these kind of things consist of a battery , infrared diode , buttons , chips , and circuit board . It's almost every piece of equipment  every piece of  every T_V_ set is controlled infrared . And I think that's what we w user interface: The glow in the dark  concept  we discussed . And the whole thing is transmitted by a infrared li diode , and there is not a power source here . industrial designer: and I think we should  we should c s succeed in in our plan to do this . industrial designer: personally I think we should infra use infrared , because  otherwise our device cannot  communicate with  almost every T_V_ set . And  if we want to use  a rechargeable design or  a energy-save design , we should really implement them .  for cost-effectiveness , we should really use a very low-cost  circuit board ,  because most of the production cost are are in this  part of the equipment . industrial designer: And  the money we save on using this we can use  for elaborate fancy lighting  techniques , blinking LEDs and all that kind of fancy stuff . user interface: And what's the  industrial designer: I think our  users will really  will really like that . user interface: if we use the LEDs , i does it use much more energy or industrial designer: No , they're p f  power friendly LEDs also . user interface: For the same costs , it's can be  in our industrial designer:  no , they're  they're a little bit more expensive , but by    making user interface: Combined with the low-cost circuit board so it's  industrial designer: We can we can make its I think . project manager: Yeah , but but the question is whether  two or four buttons makes  m makes such a difference in the costs if you already plan to  include fancy lightning techniques , I guess . user interface: Yeah , I think it's the same as in the cell phone , just light in in the device that that shines on all the buttons , marketing: true . Well , it's not one light , it there are more lights in a in a in a mobile device . project manager: Okay well , industrial designer: project manager: we ar we are very curio curious to what the market  will feel about such a product . marketing: But  since  the other part is  forty percent of the market , I  thought earlier we might want to constrain that portion of the market . The buttons to zap are used the about  fifteen hundred times , when  the power button is only used one time . So user interface: Yeah , well it should just have a design The perfect design for those only those buttons . Just one thing I'm just wondering , the sound signal , from where do you execute th the s sound ? industrial designer: Well marketing: Yeah , that's  a problem . project manager: Well industrial designer: Usually project manager: maybe maybe like clapping in your hands , user interface: It should be   project manager: like  turning on and off the the the lights . You press it and your T_V_ set starts to make a  kind of weird sound , and your  remote controls then start to beep . project manager: But  th user interface: But but T_V_s don't have all   buttons . marketing: And you project manager: Yeah , because we do not have a a a a a home  user interface: But I believe you will have an marketing: Yeah , and usually industrial designer: We do not control the T_V_ set so well . marketing: And even if the T_V_ set would have such a button ,  you would have to walk to your T_V_ , industrial designer: Yes , m yes . S and we b we want to make so it's is easy as possible for our customers , marketing: and it's project manager: Okay . industrial designer: so we should think about project manager: So what about the clapping technique ?  because you se user interface: I'm convinced  Sebastian will  find  one solution for us . marketing: And b project manager: Well , you see it a lot in in light  lightning   industrial designer: Yes , yes . Well , basically the characteristics  the characteristics of clapping is just an increase in the volume , the amplitude of the sound , project manager: Yeah , a peak . industrial designer: But there are many other sounds  which are exactly the same from the point of view from a remote control . industrial designer: Yes , user interface: But we can have just   a home stat  f a base station next to the T_V_ . user interface: Well if you lost th industrial designer: Well , project manager: Well  industrial designer: is there not something f something more easily user interface: I don't think people would bother walking to the T_V_ and press that button because they lost the their remote . user interface:  that's just  industrial designer: No , and y the the most important thing for people is that there's a central point to which they can go and  b  perform a a some kind of  . You do not want another device , which can be  everywhere in the house , which you have to find first before you can find your remote control . project manager: Yeah , m maybe  w we  we do agree on on the thing that the remote should have such a function , if it's possible within the costs and all that kind of things . project manager:  maybe Sebastian should have  a detailed look later on and  come up with a solution , industrial designer: But  before I do that I w I want to warn you that  by implementing this kind of a function the technical design will become more complicated project manager: And there are some implepe imp user interface: And do we even  prefer the sound above the the LEDs , the lightning  function ? industrial designer: Well , I I think so , because  when you have a p newspaper over your remote control , you cannot see it . user interface: It's a unique item  project manager: Yeah , it's a distinction in the market . project manager: and  I think  it's worth   looking and and probably more i interesting than  than the lights . user interface: And just about  the user interface , I came up with  an easy remote control and an advanced remote control . marketing: Well , t  we won't support teletext which which was the third-most the second-most used function . project manager: Well , we we do have a wise board , so I'm not questioning that . And we don't have to use it for D_V_D_ players  and all kind of stuff . user interface: So industrial designer: we should save costs  by not implementing a lot of functions and  the money that we can save from that we should use for  having a nice design and  thinking about the user interface project manager: Yeah . Okay , industrial designer: and project manager: Ruud , how do you feel about that ?  do you agree , do you think the market would would respond to  a simple marketing:  well if we  include other  innovative functions  then they  might , project manager: user interface:  just a few buttons , trendy design , nice lightning effects wh and the sound . You can make it look like an easy s piece of equipment , but it's quite elaborated ,  because it has many functions . industrial designer: Maybe it's more important to make the make it look like a very  friendly , easy to catch piece of equipment , but  nevertheless project manager: But but are we not in in the in the manual   if you have few buttons , no display ,    I guess it's l it's working with with a shift functions and  one button can  industrial designer: Well , I was more thinking about a more elaborate way of controlling , by by these kinds of sticks or something like that . project manager: But but how does how does the remote  report  r  give back to the user w in what state it is ? user interface: Yeah , I don't know yet . There's no , but there's no way to do that , because we cannot implement that kind of the system . project manager: I know , but but if we use  like a stick , for example ,  industrial designer: W When you move the stick to a to a position , maybe  a light next to it can lit up . So you know I've just  pushed the button , or I changed the channel or t  turned up the volume . marketing: And if you use that stick for volume control and channel  selection , you have the m two most important functions in one  button . user interface: But does it  I then should n just use  i instead of the stick ,  like many cell phones , just a round m well , project manager: Yeah , draw draw it on the board . Oh user interface: It's just an easy  way of of a round button what which can be pushed in four directions . user interface: A stick is v vulnerab vulnerable when it's falling down project manager: Yeah , it can break down . marketing: And it's also quite easy to use , so it'll it  attract younger people because well new , and it might attract older people because it's easy to use . project manager: Okay , but w we still we're still in the question of    putting in advanced options .  we can't discuss it right now , because n no one of us have has the information to discuss about that , I think . user interface: Yes ? project manager: We need to  have the  the user function  the functions decided and   our target audience . Do do you want a list of functions ? Do you want an explicit list ?  which  incorporates all function available on the device ? project manager:  well , I do not want a full  it's not necessary to to have a full list , but I want  the kind of functions , for example  th the most important are volume and  programme selecting . l how is the remote going to look ? Not not in the user interface , but user interface: Oh , and just one function . The the the the programme to programme button , the switch to  two channels , when you have  something on channel four and something on channel six , just one button which which can  change industrial designer: project manager: Mielsen , because I I was writing it down in the last  Mielsen . industrial designer: but make a s make a sub-folder for it , because it's starting to fill up already . project manager: And and do we want  the ten digits ? user interface: The ten digits ? Yeah , I believe so . industrial designer: Well , are are you sure ? marketing: Well , if you want to go to channel ninety and you have th that button . industrial designer: but is that so relevant ? Because I don't think but you should  shou you should know that . industrial designer: Okay , user interface:  and I think the most industrial designer: I can imagine when project manager: I agree actually . user interface: Just elder elder people would would buy it , industrial designer: I can imagine when you're when you have a satellite decoder and and you have , well , about six hundred channels , I can imagine you want this . marketing: Well user interface: but industrial designer: But if you're  a regular T_V_ user , and you just want  to watch the the Dutch television networks , well , you can  you can use  about ten buttons . industrial designer: Well , marketing: Yeah , industrial designer: but how how often do you watch all these channels ? marketing: and if if we And if we are targeting at the younger audience , they will probably watch more channels than the older people . Don't you think ? project manager: Well , it depends on the on the on the looks , on the on the industrial designer: The design . marketing: Well project manager: You c you can d make them very fancy marketing: And project manager: by   Nokia , they have ten digits on their phones and it still looks very fancy . industrial designer: Okay , so you can experiment by  with with shape or with size or with colour , that kind of thing .  it might be expensive and  hard to implement , but it would be a solution  for project manager: Okay , speech . industrial designer: So  when you add  speech recognition to your remote control ,  it's very easy to change  the channel . industrial designer: So maybe that's a possibility , but I'm afraid it will be a bit costly . project manager:  If if we would  drop the ten digits industrial designer: But maybe when we  project manager: but keep the programme and the volume , industrial designer: It's mas it makes it very easy for us to implement the find  find the remote control button  remote control function . industrial designer: There are some  hybrid hybrid devices which incorporate a solar panel and rechargeable batteries . industrial designer: So when you just leave the device in a in a light room , it charges itself . project manager: But But but can we manage it bu  for the costs ? industrial designer: You have to do nothing for it . marketing: And  if we if we could inc  include a c a cradle in which it could recharge , then there wouldn't be  a big problem . marketing: 'Cause when project manager: Is a cradle very cheap ? industrial designer: It's Oh , it's very cheap .  I would like to hear  maybe maybe you all have th  things not  spoken about , yeah , but that are important .  are there other things about the market we should know ? marketing:  I think we dealt with the most important information . project manager: Sebastian ? industrial designer:  I just want to make a summary of all all things  spoken and  the different possibilities . So on the outside it looks easy , but  we can make it easy on the inside or elaborate on the inside . But I think there's a big advantage in making it more elaborate by  implementing  speech techniques ,  voice recognition , that these kinds of things .  there are some advantages and some disadvantages , and the main advantage is that we can implement  fancy techniques , which  I think our customers will like . The disadvantage is that there are some concerns about  the the costs and  the things like  battery lifetime , energy saving . industrial designer:  another advantage is that the circuit board will become much more easier if we do not do not implement these buttons . If we just add   a chip which does the voice recognition ,  our circuit board will become even more cheap . So that's another project manager: Yeah , and that was the main issue , right ? The the board industrial designer: well , it wa it w it was an issue , but we also thought that we already thought we should do it as cheaply as possible . user interface: But the cheaper the ch  the the chip or th what was it ? industrial designer: project manager: No , it's th industrial designer: The fewer buttons you have , the ch ch the cheaper the circuit board , yes . user interface: Well it then we should just  take a look at the costs and  especially for the voice recognition . project manager: I'm not sure how how we'll f  determine the costs , I will have a look at it . project manager:  I'm not sure how how that industrial designer: Yes , I al I I hope my personal coach will  have a lo  look at it . project manager:  I'm don't know how long the break will be , but we'll find out . project manager:  then we will have thirty minutes of time to perform our individual work ,  and I'm sure your personal coaches will  assist you with it . project manager: User Interface Designer ,  Roo , I would like to see the user interface c  concept . project manager: And  user interface:  the only problem is it that it depends on the divisions the decis  decisions Sebastian makes . industrial designer: Well project manager: Well , i it should be easy , user interface: Well project manager: that's w w what we concluded . industrial designer: So we drop the voice recognition ? project manager: No no no , we didn't industrial designer: Or project manager: but it shouldn't be integrated industrial designer: Oh . project manager: yeah , it's of course it's user interface , but  i I was talking about really the design of the industrial designer: Okay <doc-sep>industrial designer: project manager:  so in the last meeting we have discussed the functional design and now we will talk about the conceptual design . industrial designer: Okay so I think I will do my presentation on the components concept so can you please  open  I'm participant two . project manager: industrial designer: Okay so  the first thing  I have done is to to made a review together with the  manufactural  department and have which components was  available to build a remote control . So for energy sources we have we have to choose between the solar energy , hand dynamo and  kinetic  well  kinetic  technique to to store the energy . user interface: marketing: industrial designer: We also  we also can put a regular battery in the in the remote control . But if we use battery industrial designer: Yeah b  f well  I meant  by by battery I meant  I will not have a  a wire between the remote control and the energy source but  I didn't fou we didn't decide yet which kind of battery we will put inside the the remote . But  well it's not a a re  well a real issue for the from the technical  point of view . Concerning the interface  we can we can put  just simple buttons or scrolls or buttons  much more complicated , but it also requires that the chip to process the button is more complicated so . So what I have f found is that I think basic battery or kinetic  energy  collection is the is the better way to provide energy because I think solar energy wi won't work in a cluttered   environment . For the case  well  I think that  titanium is  is a good choice because it's trendy and it's  it's  well it's modern and  user are are are  will be  very happy to have a a a nice remote . For the interface  I think that we can ach achieve  all the desired functionalities by s just  using  rubber buttons , simple buttons and th thus this allow to use a regular chip that are  well cheaper . user interface: What is this single curved what does it mean ? industrial designer: Well   i i it's  it's the the shape of the  of the remote . user interface: So it's it's not industrial designer: You you will have the well  the the curve will fit into your hand when you grab the user interface: Yo l yeah . And the battery , is it kind of a rechargeable or it doesn't matter ? industrial designer: Yeah the  that's the point . The kinetic one is  y you can recharge  by the  user interface: That that's what it means by kinetic . industrial designer: Yeah and by well by just by moving the ar  your arm the  well the remote will  accumulate energy . industrial designer: But I d I don't know it's if it is feasible because I don't know if yet if if the user will move enough to provide the remote  all the necessary energy . We we might check with our R_ and D_ department to see if they have this product ready for market . Wha industrial designer: So  you're right we can  see in our  R_ and D_  if the kinetic metal is sufficient to provide enough energy . industrial designer: Oh yeah user interface: industrial designer: I take care , it's all right . user interface: So the titanium case is the normal case that I'll show you some pictures that I have and you tell me whether they are titanium case or not . There's another point I want to make , is that the  well you've seen them I le na my presentation that  I point out some why buttons are not the  not the only ways you can use Yeah . So the user interface is  i it uses the aspect  of a computer system , a programme which can be seen or heard or otherwise perceived by the human user project manager: user interface: and the commands and mechanism the user uses to control its operation and input data . So you s this gives you the ways to input data and we have  we are more we emphasise more on the graphical user interface here . The idea is to represent buttons as figures , diagrams , symbols and on so you you can easily when you look at the symbols you understand what it is doing . user interface: So some people are propose voice recognition and so ah by the way I receive an email from the from one our departments saying that the voice recognition has been used in the coffee machine for this by a company industrial designer: user interface: when you tell the you say good morning coffee machine and the machine are reply to you . user interface: And it seems like this voice recognition technology is ready to be used so we might consider that , supposedly .  so somebody some people use  some people use a spinning wheel th with the L_C_ display so instead of using the  buttons you have a L_C_D_ screen and then there you can u you can use that as buttons , you can use that as real so so that could be an option as well . So s basically this deals with special users , children , handicapped people , old people , and   and prog basically they are programmable , specially for children . And then they also secure  covers , to protect  secure and hidden programming and battery covers that will protect your settings . I'm just saying that the currently in the market there are there are control there are remote controllers f customisable for different people . So the adults might wanna have a key to lock that to pr so children will not touch the button inside . But for our product we don't need a big one because you have voice recognition e eventually with use . industrial designer: user interface: T_V_ remote controller where are you ? project manager: user interface: And then , he will beeps and to say that I am here , for example . industrial designer: project manager: We should include speech synthesis in this case , no ? user interface: Is it possible ? industrial designer: Yeah . user interface:  ? industrial designer: Yeah but  as Norman say if  there is  already a commercial product available who t who do this we we can check  to integrate it i into our  new remote control . And  , this is another one where you can  the the the part that's a V_ standing for the volume . But you the see that in the V_ , the V_ appears to be the down arrow on the top on the top up arrow if you project manager: user interface: up arrow there's a V_ like as as if it's turning down so it's confusing interface , so I wanna avoid this kind of thing in the design . user interface: And here are is  here is a s short summary that I summary that I compiled after the findings I found . Big buttons are convenient , voice recognition helps , push buttons , scroll buttons , spinning wheels can be used as navigation tools . user interface: And basically  industrial designer: Well I I think you it's it's it's fine you have  reviewed all all the possibilities user interface: Yeah . industrial designer: but   well  i if we consider that  the user interface is displayed on the T_V_ screen I don't think we nee  we need much buttons in the remote project manager: user interface: industrial designer: since we we just have to navigate and to have a okay or enter key or things like that , user interface: Yeah . project manager: Or maybe we can include the user manual in the in the remote control and we should have just a button like help and you say  and you ik you press the button help and maybe you see the the user m might in the in the T_V_ . So wi marketing: But people are often enough looking at the help , project manager: If the if marketing: once they see the help button they say oh this is a complicated stuff . industrial designer: But  wel well I think project manager: It's just for user customizable , for kids or old people . project manager: So marketing:  it just showed us the remote with an cap which could be used for kids and if you remove the project manager: So it's the same marketing: Same remote with some project manager: Can be used by both kids and old people . Well  what I s propose is that  you know a remote controller , i it could be a cube , industrial designer: user interface: is  a small device that  looks like a cube and maybe you can just change the  the buttons , if you ch turn one side you get one one buttons , you turn the other side you get the other buttons , so for maybe new generation people who get used to the computer they want lots of controls . project manager: Maybe for kids , kids they like  t no l they like to user interface: Small industrial designer:  well . project manager: marketing: So we just made an marketing survey of what people need from our remotes and how it could be special from the other remotes . So seventy percent of the users , they find their remote controls very ugly , they don't find it pleasant to use in the size or usage or anything . And eighty percent of the people they are always l  they are willing to spend more money if the remote control would look fancy . marketing: so the rest of the ninety percent of the buttons they're not used most of the times . Most of fifty percent of the time the remote controls are lost somewhere in the room and people are always searching for them rather than watching the T_V_ . marketing: So they're frustrated a lot user interface: marketing: And  if the remote control is too complicated it takes much time to learn the functionality of it . marketing: So you can just see the percentage , fifty percent people they responded that they always lose their remotes and thirty four percent they say that it's quite difficult to learn if it's too complex . marketing: So keeping in view all these findings and the frustrations I think this should be the solution for them . industrial designer: Well  w well I I I don't really see the advantage of having  L_C_D_ on the on the remote control if we have a a a big screen and  display on the screen . industrial designer: It's marketing: - ? industrial designer: yeah of course it's fancy trendy and so on but it's it's expensive to produce and it's not really marketing:  as our survey says that people are willing to pay more if their remotes are fancy . marketing: So if we have a L_C_D_ on the remote , rather than looking onto the T_V_ you just look into a remote and navigate it . The thing marketing: We just play around industrial designer: Yeah but when you play with the iPod you don't have a big screen in front of you , s project manager: You can use this screen instead of the big se screen , user interface: Yeah . user interface: If you re-use the existing screen , we element eliminate the L_C_D_ , after all the L_C_D_ just to display project manager:  . user interface: and if you have the colourful screen you can make the display colourful , fancy , as fancy as the one on the L_C_D_ , marketing: Yeah . marketing: So industrial designer: So I th I I well I think we we can focus on the  on the fancy look on the  user interface: Yeah . industrial designer: but well I think L_C_D_ will  will  make us spend a lot of money for not so big results . So i is marketing:  yeah we have  project manager: user interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again . project manager: industrial designer: user interface:  maybe you can find out the price and tell us next time . industrial designer: And marketing: And it's always good to have an voice recognition for the remote controls . marketing: the scroll button , from the survey we never see that people would like to have some scrolling button . Yeah I think that marketing: Because they they just they're just frightened to use the scrollings or help button . industrial designer: Yeah I I I think that  well  as we have seen in the in the presentation  well  about   fifty percent of the of the percent n choose the button user interface: Don't use the buttons . But project manager: But they are just less used compar marketing: They're not used much . industrial designer: But the  the thing is is i is that we can add a functionality on the on the T_V_ screen user interface: Yeah . industrial designer: and then you choose with the with the button to well you navigate user interface: Yeah , yeah . industrial designer: and you project manager: Or maybe we can u  or maybe we can  make this the ten percent of button more bigger than the others . marketing: industrial designer: But if i i if we if we could have a a a display  g a user interface that is very complete on the T_V_ screen I think that just five buttons are sufficient , user interface: Yep . marketing: Or it could be like this , as the people say , if they have a L_C_D_ on the remote not on the television . Because when you have the L_C_D_ onto the television screen you miss the picture in the background , we are most focused on the commands . industrial designer: Yeah but marketing: So if you have then L_C_D_ in the remote , you just have a menu , and increasing and lower these signs here to change the programs and this menu when you press the menu , in the L_C_D_ displays as you go on pressing the menu it faster displays volume , then the program , then the brightness , contrast and all the stuff . industrial designer: Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screen marketing: And accordingly you can just increase or decrease . industrial designer: so i i it's not really worth to get to have the image if you don't look at , so . project manager: And I think it's increases the cost of the the remote control if you use L_C_D_ . user interface: I think that there's no contradiction here , because if there are few buttons , you don't have to look at your your controller any more because you know where the buttons are , so if you wanna control the screen d sh sharpness you just say sharpness industrial designer: Yeah . user interface: and then you t turn you just press lef increase or decrease button industrial designer: user interface: and the same for the volume and the channel , marketing: Yeah . user interface: if you had the speech recognition there you just shout your channel , just tell your channel and then you don't even have to look at the butto at the controller so finally that wil eliminates the the need for L_C_D_ , marketing: Okay . user interface: with the help of speech recogniser you can marketing: better if we could just check all the cost with L_C_D_ user interface: Yeah . industrial designer: Well so we we can think about a well a a vocal command like  find user interface:  . industrial designer: and when the remote control  hears fine well yeah just  to make him beep or t project manager: You will listen to a peep , special peep . marketing:  it's always boring to change the batteries of the remotes control , user interface:  . marketing: so we have some one charger there and whenever we don't use the remote control we put it in the charger . marketing: And when we're using that t remote and if we misplace somewhere , in the charger we have a small button , and just by pressing the button in the charger the  remote control beeps , wherever it is . marketing:  it doe it also doesn't require a voice command , project manager: But you don't you don't have to move the the charger . user interface: That we can what we can do is we can program a function whereby when you press the switch off T_V_ button , the off button , the remote there be s  instruction on the screen , please charge charge me . user interface: because  every time you're off the computer the T_V_ you are asked the the command the T_V_ com remote controller would tell you to put it back to where to the charger . user interface: So it's it's  it's all about strategy , y marketing: And of course the final point is a fancy look . marketing: As we have seen earlier the remotes which were displayed by Norman they weren't fancy , user interface:  . marketing: I think we should have something it industrial designer: Well the last one with the  yeah with the two parts was  original , so user interface: With  two two two parts controller . marketing:       you see if it's like that even a kid who wants to have a control he could just plug it and use it , you can't avoid him . marketing: So just by pressing the button with some code , you t you put a lock onto the remote , so that he can't use even user interface:  . industrial designer: Well we can think about  having  on the on the on the user interface when you switch on the T_V_ you can  well write a code or choose a category , if it is kids ,  things like that . project manager: Or maybe you have to to show some specific programmes for kids and then just just yeah just push  kids button so it's automatically user interface:  . marketing: I think these other four points they're the market demands and so it's for the user interface design and industrial design to just think industrial designer: So for  project manager: Yeah . So for my part I will check the prices the  the prices difference  of what to use , where to use , and s  and so on . marketing: Yeah I think it should be clearer for us in the next meeting that th  these could be included . I think we need to define also a s the set of vocabularies for the speech recogniser industrial designer: Yeah . user interface: because  if you want  say we can sort by channels or sort by T_V_ programs , you have to decide a category of vocabularies for them . user interface: but if name the channel by by name industrial designer: Well I think we can we can have just numbers for channels and you can say to your remote control like  sports and then on the T_V_ you have a list with with   well with sports program playing now user interface:  . You see  if you have a voice commands and you are s you are watching a score on  basketball score or something , and if the score comes twenty four thirty five , you've just say twenty five project manager: Yeah it's yeah . marketing: So I think there should be a prefix to some numbers industrial designer: Well but well e every possible word  has a probability to come about of the T_V_ so . marketing:  the the you just check all the probability that saying T_V_ twenty five and just ordinary twenty five . marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percent user interface:  . marketing: and T_V_ twenty five I dunno it will be round about one or two percent . user interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers . user interface: You say numbe channel number five of the T_V_ correspond to something else in the channel . user interface:  ? project manager: Because you have to s t  a ch user interface: Well , it's convenient for the user . marketing: Then project manager: Or maybe the user can create his own vocabulary , user interface: The    . user interface: I I think that I have   I think there's another way you can do is that  you can  if when the user ch press a button to choose the channel for example , then what you can do is that the you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel , so let's say it's a four by four matrix of the images , so now what you do is f looking at the all the sixteen channels available at one time , you just use the control button  , you just you you just choose the the option you want marketing: Yeah , the . Just you have  in the beginning you have  t you have to train you have to create the vocabulary by yourself . industrial designer: Well I  I also project manager: By associating each channel with the name or industrial designer: I I also think about  another problem , if if there is  more than one person who is watching T_V_ project manager: And for each one has his own . user interface: industrial designer: the s well the the speech  r recogniser should be able to distinguish between the two . industrial designer: Because  I remember when I was a young child with my sister we yeah we always want to w to watch different emission at the at the same time user interface:  . project manager: Or you have to s user interface: Yeah , I wanna watch this , I wanna watch that . industrial designer: so it's a pr it could be a problem if  if well if someone passes by when you are watching T_V_ and say oh T_V_ thirty and just run , s user interface:  . If we are using the television in the different environments , say in the factories or in the shops where there is a lot of noise and this voice commands if they fail to work , that would bring a bad name bad  reputation for our company . marketing: So I think we should specify some pre-requirements if we want to use a voice commands , say that it should be used in an silent homely environment or s something . industrial designer: Yeah that's well I think that's a good  a good option because it's simple and  simple to implement also , so . industrial designer: marketing: Oh it came there on three minutes back so we are I think we can just press the okay <doc-sep>project manager:  minutes from the last meeting which were essentially that we  had decided on roles for each of you , however ,  there are some changes that I've got from on high user interface: Okay . project manager: that  are a bit  well w what I didn't actually realise it was that the  this is for a specific television . project manager: actually I'll get to that at the end point number four ,  we'll get what you've got and then we can see what we can adapt from it . marketing: user interface: marketing: Sh do you want me to hold it ? project manager:  there we go , just screw 'em on in . Gonna have to swap them round so marketing: So , after that ? project manager: now , it was function F_ eight .  , as we have decided in the last meeting that I have to find out , sorry , yeah sure . project manager: marketing: yes , I have to look at the  market potential for this product , like consumer likings and everything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? Then project manager: P press F_ five to start it first . A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . And what we got was , we found that if you  , what they th what problems they are having with different  remote controls available in the market . So , we have to put stress on this ,  we have to take care of this fact also like our design ,  should be appropriate , should be good looking for the consumers .  and even  the good thing about this is that eighty percent of users they are willing to pay high  pay more for this  good looking remote controls also . So even if the available market goes for the available  even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better  better look  designs , then we can hope that consumers will prefer these g remote controls . marketing: Then And the second thing , some some companies they think that they should have more and more functions of the users  or in their remote controls , but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if  the consumers they want to use it . user interface: So , sorry I was just gonna say , what was the question for this ? Or is are you coming on to that ? marketing: Ah t look all the market potential , what  how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales . So these percentages are are what ? marketing: Yeah , these are different age group persons like  sorry , I can open it in another way . If we look at the costs whether the consumers they are willing to  pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this  this  point , like for speech recognition in a remote control . industrial designer: marketing: So we can emphasise on this point also like , because it will definitely enhance our sales in this ag in this particular age group from  fifteen to thirty five , user interface:  . marketing: and I  and I think that most of the users of the rem  T_V_ are belong to this age group . marketing: So , and project manager: marketing: And then project manager: Fifteen to twe marketing: Yes .  if we look at this data how how  h how what are the problems the consumers are facing with the existing remote controls in the market . project manager: marketing: They find that thirt  thirty five percent  thirty four percent of the consumers they find too difficult to operate a remote control . So it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl  spe  proper manuals for its use also so as that people consumers could easily learn . They need not to have any , much technical knowledge to see  to know how to operate these remote controls . marketing: So this is also a very goo  major factor to loo  take into consideration to enhance our profits and sales . user interface: Yep , sure , that's cool ,  marketing: Yeah we have to take that out . user interface: Okay , and then what do I press , F_ eight ? marketing:  F_ eight . user interface: Okay and then how do I press the the big one , to get it on to the big project manager:  F_ five . user interface: F_ five and I press that again to get it off as well do I ? marketing: Escape . project manager: F_ five and escape'll bring it back and just  the left button for advancing . user interface: Okay , so  I'm the interface design designer , User Interface Designer sorry ,  I'm concerned with  w what effect the apparatus should have on the user and  I'm I'm also I want to point out that our motto , put the fashion in electronics , project manager: user interface: so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . Okay , and how do I press n just the next button ? project manager:  just a left  user interface: The arrow ? Okay . user interface: So  I looked at existing designs and also  the information that Raj gave us was very useful about what people like , what people dislike .  and what people fashionable , because we said people between twenty five and thirty five were the main  buyers of of our T_V_ I think . user interface: And ergonomics , we said  , I don't know I haven't actually been able to do any of this myself , project manager: industrial designer: user interface: but  maybe that comes up , I don't know . user interface: And the findings , well the basic that was the basic function to send messages to the television set .  , so they need to be included , but I've got some pictures here of some leading ones . I don't know how to get to them , project manager:  if you if you escape then you can see your bar . user interface: You know they're grey , they've  this one's got loads of buttons , it's hard to tell from here what they actually do , project manager: user interface: and they don't look very exciting at all .  , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff , project manager: user interface: but there you go , that's what we're up against , project manager: user interface: and I think we can do much better than that .  , well I think we need to l I think the ergonomics is quite  important ,  project manager: Yeah , particularly if we've  there was a bit in Raj's about R_S_I_ and things as well . And  I thought not too edgy and like a box , more kind of hand-held more  not as  computery and project manager: Organic .  simple designs , like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons , marketing: project manager: user interface: so I think what we can miss out on the buttons we can make up for in design and and how nice it looks . user interface: hand-held and portable I think is portamint is important because T_F_T_ have just  released  I think is it a a remote control for presentations or  and a big seven inch big screen , anyway , so  project manager: Yeah it's like a , yeah . user interface: Yeah , no seven inches isn't that big but  anyway  so hand-held and portable and  m I thought about other functions for T_V_ but as you pointed out people don't actually want that , project manager: Right . project manager: And also the company want to keep it stuck to the T_V_ for  to keep down the production time . And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark project manager: user interface:  which does already e exist but it's not very widely used I don't think . user interface: or rechargeable station because it's a pain when you run out of batteries . industrial designer: So  , I noticed your talk about speech recognition and whistling , user interface: Okay ? industrial designer: and  I was just curious to know , have we done any research into how many people can whistle ?  , or if project manager: user interface: industrial designer: is that a function we want in the remote ? project manager: do you have trouble whistling ? user interface: I haven't been able to industrial designer: I don't , but I I know a lot of people do right . industrial designer:  it has to be a certain kind of whistle too , right ? project manager: Yeah , I suppose that's true . user interface: - , yeah project manager: Well I suppo  you could y you could have the user interface: or some sort of voice project manager: you could have the basically  instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? . industrial designer:  a much easier thing is just any loud noise like clapping  , shouting , you know , project manager:  . industrial designer:  and then , what would the response be ? It beeps back at you or something ? project manager: Sounds good . So I plug it in , press F_ five ? Function F_ five ? project manager: Function F_ eight for the  the  industrial designer: Or function F_ eight ? Okay . So as the Industrial Designer my job is to take an input from you guys , user interface: industrial designer:  so it's good you went first , project manager: Alright . industrial designer: and I jotted down some notes as to what are the b needs and  what kind of novel features we can add to differentiate our product from the others . industrial designer:  so Raj told us that  consumers are willing to spend more for fancy products , and  he also mentioned that  the current products don't always match users' operating behaviour .  , a lot of the buttons aren't used , and  he mentioned that they're not fun to use . And  a novel feature which  we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote , project manager: industrial designer: there could be a little microphone on it , and any noise over a certain threshold  it'll pick up as a a distress signal  from you and it'll beep back and say you know oh here I am or something of this sort . But sure surely that would have to be  sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you . industrial designer: Well maybe you could have a   tha that would be a consideration to take into account yes . industrial designer: Yeah well tha that's  for later down the road  , and then as for the user interface it should be trendy ,  and not computery , user interface: industrial designer: right , so more low tech and not too many buttons . project manager: industrial designer: And so I did a little research and unfortunately all I had to work on was our  our corporate archives of the great products we've made before , user interface: industrial designer: which include , you know ,  space craft , coffee makers , and bullet trains Or  or a high speed train . project manager: Ah is that what that is ? user interface: industrial designer: Right and having personally worked with all these products  I have a great deal of experience with  with industrial design of these . If you if you can build space craft you'll have no problem with a remote control , yeah . project manager: industrial designer: You got a a caffeine powered space shuttle train transport to your T_V_ , and  user interface: project manager: marketing:  . Give it one button user interface: industrial designer: and and it's a you know , for the the cowboy in all of us marketing: project manager: industrial designer: I I'm not quite sure what the the function is there but project manager: Right okay . industrial designer: Yeah it's a g  you could have a you know a project manager: Is that just switches on the speech recognition and it's entirely speech operated , is it ? industrial designer: Right . marketing: Fifty million was  prof project manager: Ah now it's fif fifty million Euros we've gotta  we've g marketing: As a profit . project manager: gotta make profit , so we're making that at twelve and a half Euros a time . Well I guess more realistically then , we need a product that's got some kinda nifty outer casing , cheap plastic  , you know ,  that should be just like  a tenth of the price maybe or less . industrial designer: we don't wanna have it project manager: Would it be possible to have the rechargeable idea ? Is that is that gonna mark up a lot ? industrial designer:  . user interface: That might cost more though , 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries . project manager:  if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it , user interface: A battery in it , kinda . industrial designer:  the canonical user interface for these would be just a bunch of buttons , but since we're a cutting edge company , we  of course will have alternatives like  speech recognition , whistling recognition and rocket power project manager: Okay . user interface: industrial designer:  and lastly the transmission interface is  , just some engineering thing you don't have to worry about . industrial designer:  so here's you know , a great schematic that my  apprentice designer gave me . project manager: user interface: industrial designer:  as you can see the the remote control have parts and those parts look like that and  you know it's got a little operating procedure that looks something like that . And I suppose you all know how it works because we've all used it and we wouldn't be in a company designing remote controls if we didn't know what they were so  personal preferences , I think  programmable options which  just require a small amount of memory ,  non volatile memory , just  so the user can put in their favourite channels and maybe their preferred volume settings so that when they turn it on it's not blasting . And the  , the bells and whistles that we mentioned you know , they take more budgeting ,  more technical  expenditure of effort project manager: user interface: industrial designer: and it's also much more likely to not work if if we add these bells and whistles . project manager: Right , also so  a notice I got not very long before the meeting , so didn't manage to forward it on to you , it is let's see , I'll find it myself ,  Ta industrial designer: Okay , I don't think we need to screw it in . project manager: We had that  to dis-include teletext  because it's become outdated , and everybody uses the internet anyway . project manager:  it's only for the television , which I'm presuming means it's for a specific television , user interface: Okay . project manager: and  instead of colours and sorta colour options , they want corporate colour and slogan somehow implemented in the new design . project manager: And the logo  the sort of slogan we put the fa fashion in electronics  I don't know exactly how sort of incorpor  , I guess if you're going for a sort of globular shape you could kind of have it working its way round it or something . project manager: Okay , so , we have to decide on which functions we're going to actually have . project manager: now , we had as listed options we had industrial designer: project manager: speech recognition potentially , flat screen interface , L_C_D_ interface  we also want to limit the number of buttons so we'll pretty much take that one as read . project manager: So sorta strike a balance between a a few and a user interface: Well project manager: or it looks like we're just cutting on the  user interface:  . project manager: I do however have this from over my head , that they don't want teletext on it . project manager:  maybe Raj you could find out what people would think about that , or maybe they'll send marketing: About cost . project manager: some information about that , about  what people , whether people would require  teletext in a remote teletext option in a remote control . So  I take it your position Arlo is that the bells and whistles we've gotta come up with the a gimmick but not too complicated a gimmick . project manager:  so  a a the sort of inkling I'm getting from little bits of  web chatter that I'm getting sent is that they're quite interested in a T_F_T_ display , interactive display . However that does sound a bit like the more complicated design that rav  sorry Raj  said people didn't like . project manager: If you think about standard interfaces that people use already , sort of Windows-style drop down menus or whatever , user interface: project manager: I think maybe that's a bit , going a bit far user interface: Yeah . project manager: but you know like in a basic sense that you could have your basic selection of buttons , and if you hit a sort of menu at the top you have  it goes to a different selection of buttons , so it sorta keeps it simple . project manager:  glow in the dark , is that sort of with a light inside it or is it sort of glow in the dark material ? user interface:  marketing:  . So marketing: I user interface: so I I guess that would be cheaper than a light I think . marketing:  actually I think it's really really very important point  as if we look at the market because people mor fifty percent people they find that the remote controls are often lost somewhere in the remote , in the room . But user interface: Often lost s was that , marketing: yeah are lost project manager: Lost , yeah . But if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control , user interface: marketing: like if they come and speak something at the remote control  replies to something something and it glows in the dark . Both these factors  both these points will help them to locate the where they have kept this remote control , project manager: That's cool . user interface: - , marketing: and this will definitely enhance our  market sales , project manager: That's cool . project manager:  speech recognition I take it user interface: industrial designer: Oh it's project manager: I don't , I've I know of no products  that use speech recognition well . industrial designer: They're act there there was a remote control that came out two years ago that had a some basic speech recognition on it . You could programme it with your channels and then you say you know like  B_B_C_ one and it goes to that channel . project manager: Really ? industrial designer: Yeah , it didn't work very well though because of this noise interference problem . project manager: Yeah , or a yeah an advert an advert for B_B_C_ two on B_B_C_ one'll switch the channel for you kinda thing . user interface: industrial designer: Right , right , and so there was a lot of this , you'd be watching the T_V_ and then all of a sudden it'd it'd pick up a noise and turn it off or you know or turn the volume off or something , project manager:  . user interface: Well what about industrial designer: user interface: this might get a bit too expensive actually , but what about  something that's built into the T_V_  that you can press and it'll send out a little signal you know like the ones that we can't hear or something project manager: Ah , that's a good idea . user interface: If you find if y industrial designer: Right and then it would do just you know ,  subtractive kind of cancellation of the noise . industrial designer: What you could do then would be you have  a remote controlled by the T_V_ speaker , or not a remo I'm sorry , a microphone by the T_V_ speaker and a transmitter there that sends back to your remote , 'cause you can't  expect  the the television manufacturers to to put that feature into their T_V_s . industrial designer: But yeah , then you have like the little se separate module by the T_V_ speaker project manager: That we should just stick on , yeah . industrial designer: Right , and then the remote control would know  what's being produced by the television . project manager: And that's a sort of basic R_F_ kind of frequency so it'll be cheap . Yeah that's certainly possible then an another thing was about this losing the remote and trying to find it again . If you do have this sorta speech interface to it , you don't even need to find it . You just say you know ,  whatever you whatever you want the remote for , you know to change the channel or to  turn the T_V_ on and off , you just shout your command to it and it would do it for you if it's within you know , within hearing range . And  you know it could be somewhere in the room y that you've no idea where it is and it would still do its job . user interface: That could also be built into the T_V_ though , which might make our remote control a bit obsolete .  so I think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that , user interface:  . project manager: So I think if we're going to go well  like the thing about the there's the problem with the T_F_T_ or the L_C_D_ kind of thing is if you're also wanting the the kind of  organic globby sort of feeling to it then you might have trouble incorporating the screen . project manager: but I guess not I thin we'll just we'll just pretend that's not a problem . user interface: Maybe not even all of it 'cause we said  colours and fashion w were important so maybe  just like a little l line that's kind of around the outside and then you can make the rest a different colour . industrial designer: Yeah , no th the material's cheap but it's just  the the glow in the dark material needs some light to charge it you know , and then  if you're , if you're sitting in the dark for too long it  it won't glow any more . project manager:  Okay , well we can use we can still use the glow in the dark as a gimmick essentially , user interface: Yeah , project manager:  if we're gonna have to user interface: 'cause what I thought , main project manager: if we're gonna have the logo on as well , bright yellow logo in our our  slogan . project manager:  then you know they're gonna be fairly brightly coloured anyway , and we can have sort of a a a trimming as well , of the glow in the dark material , just as gimmickyness . 'Cause yeah , that w more than finding it , that was more like you know if you're watching a film in the dark , you can  still see the remote control . project manager: Alright , so n sorta if if if we're gon if we're gonna go with the idea of   of feedback , sort of remote finder , then that kinda stuffs that one out then .  so we've got do we want to go with the T_F_T_ idea or the is that far too expensive ? industrial designer:  yeah we're getting a lot of features now , I I think project manager: Well  I think I think the sort of find the finder things  it's  I could probably write the circuit diagram for that myself . project manager:  industrial designer: Well , I think a consideration too is that these  remotes get abused a lot , you know they get thrown around , user interface:  . industrial designer: there's a good chance the the T_F_T_ screen would break or  get damaged . user interface: So is that one of our definite requirements that they wa that it needs a T_F_T_ screen ? project manager:  no ,  that was going on ravs  Raj's sort of  marketing research I guess . So that's sort of included in your sub-module kind of stuff ,  industrial designer: Yeah  . project manager: If you could find out that  marketing: Totally , it takes cheap speech recognition , she they wi project manager:  I think we're gonna scratch the speech recognition as a bit of a industrial designer: Oh . project manager:  expensive , user interface: Yeah you think so ? industrial designer: Oh no it's it's much cheaper than the T_F_T_ , it's just a microphone and some some integrated circuits . industrial designer: And it'd it'd be a small vocabulary speech recognition system , project manager: Is it not the circuits that cost industrial designer: like a project manager: Oh right , okay . industrial designer: project manager:  well that kind of takes back the R_F_ the R_F_ remote sort of idea as well . marketing: project manager: Excellent , so we'll go with speech recognition , yeah ? industrial designer: Okay . And what else was I thinking of that I haven't written down and therefore fallen out my head , user interface:  project manager: programmability . project manager:  user interface: if it's not too expensive s I think it's a good gimmick .  can you put all these reports in the project documents folder if they're not already in there as well . industrial designer: project manager: And  I'll put any I'm I'm putting anything I do in there anyway , so  user interface: And where is it sorry ? project manager:  pro  project documents . industrial designer: So it should be when you save project manager: On A_M_I_ scenario controller . marketing:  it is in shared documents ? industrial designer: And then  hit that little folder up thing again . project manager: And I will tr getting strings of  information , I'll try and forward any specific to anybody in particular , as soon as I get them now , rather than industrial designer: project manager: I was about to sort of tell you about the changes before the meeting , and then the meeting turned up , so user interface: Okay . project manager: So user interface: What I thought as well about the material is  maybe not this kind of material , but maybe more like  this kind of rubbery material , it's a bit more bouncy , like you said they get chucked around a lot . user interface: The rubber rather than project manager: More sort of  flesh-like than plasticky sort of . marketing:  but we have to take care like project manager: industrial designer: user interface: marketing: But we have to take care of our children also if they means if children catch hold of your or if they chew it it shouldn't be too harmful . user interface: marketing: So we have to safety point of view also , we have to take care . industrial designer: user interface: Oh I think wi with the more organic shape of it it won't be as it won't as have many sharp corners as that , so that's something good ,  project manager: Yeah . user interface: industrial designer: We could go completely out of the box and make the thing a big red ball foam ball . marketing: project manager: industrial designer: And there's no buttons at all , it's always on , and just yell at it , and it works . project manager: yeah it's gonna have to be it's gonna be have a big yellow foam ball , yeah , sorry . user interface: Yeah , d with the colour ,  does it have to be all yellow , do you know ? project manager: Please God no . project manager: my reaction to an all-yellow remote control wouldn't be anything other than horror , so I think just having it user interface: Yeah . project manager: And I'll see if I can argue with boss about putting the user interface: Cool . project manager: what was it ? We put we put fashion into Whoops , it's not working . project manager: Okay , that felt a bit more like a something with order and and reason to it than the last one 
The team discussed various options for the remote control design. User Interface suggested a base station next to the TV, but it was deemed technically complicated and costly. Marketing proposed implementing an audio signal, which was ultimately adopted. There were debates about where to place the logo on the remote. Project Manager suggested printing it on a button, but User Interface was concerned about wear and tear. Industrial Designer suggested putting it on the back, but visibility was an issue. User Interface proposed a two-piece remote, but it didn't align with the cover design. Finally, it was agreed to leave a cut-out space on the latex covers to display the logo. The team decided on a beeping feature for when the remote gets lost and a fixed charger to prevent loss. Marketing suggested additional features like beeping or blinking lights when clapping, and a signal when in a dark spot. However, voice and clapping were deemed insufficient, and the team settled on glow-in-the-dark material combined with speech recognition for easy location. This choice was cost-effective and believed to boost market sales.
What were the team's decisions and solutions regarding the remote control's visibility, ease of finding, and prevention of loss during the discussion of technical issues, market interests, and the function of "glow in the dark"?