I actually tried to transfer it to My Documents , but marketing: Yeah , you have to you have to close that window . marketing: project manager: Yeah , but I've ta  marketing: project manager: right , I'll just re-do it . user interface: it's a bit more fun , isn't it ? And it's kinda not really at a kind of you think apple , you think computers , like Apple Mac . What's this this one ? user interface: Yeah , and cherries are fun , summery . marketing: industrial designer: They're thinking user interface: But  , we didn't have anything small enough to write . industrial designer: For the first time , well it was hard to get the h  the actual labelling on the individual buttons . industrial designer: Hum , you separate off in colour the volume related buttons from the channel related buttons , so you've got the volume in orange on design there , user interface: marketing: Yeah . And so when I done my thing on cost a I had assumed that the only  button that would be a different colour would be the  the red apple button . But  , yeah so  but there would be a cost implication on that , marketing: I'll see if I can find them . project manager: and  as I suppose that so whether wanted to put in all these colours , would be  open to debate , I suppose . industrial designer: Yeah , sis user interface: Well the colours wouldn't like that's they wouldn't be too important , marketing: Have user interface: but we didn't have any white Play-Doh . marketing: project manager: Right , okay so  And the second one underneath would be the idea for the industrial designer: Yes , we'll have the slide-away . So So , we've got prototype presentation , which we've just done , evaluation criteria ,  and finance , so I guess w we have to evaluate if that meets the various  aspects that we're looking for  from  our previous meeting . user interface: project manager: So other than the fact that it doesn't have the second layer , but  obviously obviously it would . We got the buttons and the only thing that has really changed is the is the colouration of the buttons , industrial designer: Yes , yes . project manager: and whether it would  marketing: So if you had to do a presentation or will you just work it on the prototype ? industrial designer: This this is a user interface: that's it . marketing: That's the pr project manager: Right , so  as far as the the finance of it would be concern would be to make sure that the cost aye the production cost 'cause you may remember that was one of the first  considerations was to be in d under   twelve fifty or two and a half  twelve and a half Euros . So that should  Right , so , seems to me that the thing that I have to do is is quickly find that  industrial designer: Could we get this on the board just so we can see or do you mean do you have the figures there ? marketing: we should plug it in . marketing: Do you wanna plu do you wanna plug it in into the the back of that one . So , sh marketing: We could do it as we d go along , the production costs , looking at the prototype . project manager: Okay , so , by the fact that we've got  the simple chip and the  kinetic energy source , we've got a single curved case . industrial designer:  project manager: Well , originally , I thought there would just be  one in there because it was the one red apple . But industrial designer:  project manager: So the so the real w the real question then would come in . Do you make all the buttons marketing: Well do we'll do it on the prototype , project manager: O marketing: so do two , see how much it is . project manager: We've got special material , rubber , wood , titanium , et cetera and that , industrial designer: And then we'd have project manager: so , I was originally , I was thinking rubber wasn't special , marketing: project manager: So And the r  effectively we've got sixteen buttons that we're gonna have on there . I think you just do one , don't you , for the project manager: W I don't know is is is the sort of answer , is that meant to be all sixteen buttons , and therefore  , what's the op The option was maybe not to have rubber buttons , but just to have the one that was soft and spongy , and therefore marketing: I think I think it's just it's just a one . Else project manager: Whereas it would be the special colour would be for the So you would only have the one special button that was rubber , whereas the rest would be hard plastic . marketing: I thi I think I think the button supplement i is just a supplement for all the buttons made in a different material , rather than per button . project manager:  Okay , if we just had all the buttons as standard , except for the one red apple , then that would take care of that , I guess . project manager: And when I plugged that in last time remember it has to be under twelve and a half . project manager: And if What happened ? marketing: You've just gone off the window into another one . user interface: Maybe if you just minimise that one in the top right-hand corner of the little box . user interface: project manager: Okay , so , but the point would be that if we  if we just did special Sorry , you were saying that it would be that one , that you would put in one there . industrial designer: So that's nine point one there so we've got some project manager: So it Well , is it s is no , it's nine point seven I've got . industrial designer: Just give us a bit of project manager: So , that would that would work out fine if   as assuming your correction are are assuming that that one change covers all the buttons , then that would be fine . project manager: And there's nothing else as far as I can see that we we had  planned to put on . user interface: S marketing: industrial designer: I switching around those th  on the electronics we got the sample sensor . industrial designer: I guess the sample sens sample speaker would be the voice recognition thing , which puts up to four ? marketing: Yeah . industrial designer: We should be slightly over our budget but if we gather something else down to slightly lower standard , and maybe go with the one the special form buttons , then we could have the speech marketing: Yeah .  , if we Okay , that gives us twelve point seven industrial designer: So  maybe if we got rid of like the maybe one of the special colours , kept them all the same colour , then we could have the voice recognition project manager: But remember that the idea was to keep it the colour of the industrial designer: without project manager: Oh , I see , so just take out the special colour for the apple and industrial designer: Yeah , yeah . D wouldn't you have to keep the simple chip there as well ? You know how you turn that one to a zero , wouldn't the chip and the sample speaker be separate things , marketing: Yeah , we have to have it industrial designer: Oh possibly , yeah , yeah maybe . industrial designer: We should Yeah , that would save us one , though we'd still be slightly ov project manager: But you reckon that i  the thing is that you wanted to a appeal to people and not have to replace batteries . Well , since it's the through the whole technology type thing , you were saying in the market research that people like kind of interesting gadgets in them .  , whether they would figure the the s  sample senor and the sample speaker , voice recognition be sort of a worthwhile thing to have . industrial designer: or whatever they would prefer not  You know what  ? The the problem was the battery's running out and losing the  losing the remote . project manager: But which do you think or which do we think is the more important of the options ? In a sense , at the moment , we've got a total which we need to reduce down by one point two . The other option if we're planning on just going for something cheap and cheerful , would be to  make it originally , we're gonna make it a simple product . marketing: Shall we shall we evaluate the prototype as we've got it now first , and then sort of make decisions about what needs to be changed after ? project manager: So , we've all got a note of it's thirteen point seven , isn't it , with everything we want on . Sorry , do you want that back up ? marketing: Yeah , I just had a presentation to do . user interface: But I do think  the v  voice recognition thing would be more impressive than the fact that it's got no battery . project manager: Okay , but remember the main the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost . Right okay  , This is about the evaluation criteria that we use for the the prototype we've got here . user interface: marketing: And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated . And those ones are gonna be in response to sort of market research , and also finance , I guess . And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four . So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end .  so , We have to say whether it's true or false that the product looks and feels fancy . So if we do a sort of a one So industrial designer: Okay , well we have a single curve , which was maybe like the feel of the product's quite good . industrial designer: then we have the rubber kinda spongy feel , which was in at the time . marketing: Of but I think What Is one false , or is t one true ? user interface: One's true . user interface: Yeah , 'cause we haven't got the double curve , so we can't like say it's completely true . So , false is seven , true is one , and So  say about a two for fancy , industrial designer: Yeah . Well , it's just that  saying something remember that when you look down , we've got solar power , we've got  various other things you could have , and we're not going for these options . marketing: Yeah , so that so sh should we go for a a two on that ? project manager: Okay . And  , how much does the product demonstrate technical innovation do you reckon ? industrial designer: deciding between the kinetic power or  the speech recognition , and if we had either of those for our budget , they both show a reasonable amount of speech recognition . So , what about the pr The prototype as it is , industrial designer:  marketing: we've got we've got the speech recognition on it , haven't we . marketing: Alright , so project manager: Didn't you ? Or marketing: So it doesn't It's pretty The prototype as it is isn't sort of  fulfilling the industrial designer: No may is maybe about neutral user interface: Maybe a three . industrial designer: plus it it it's got something , but it hasn't got marketing: Okay . project manager: The problem is we have to reduce down from there to get it down to twelve point five . And if you're definitely going for the sample sensor and sample speaker , then because that industrial designer: 'Kay . project manager: the other functions we've got in are are more at the The special material , the rubber , wood , titanium , et cetera , if you go for that , th that's at the high end 'cause that's point six , whereas down at  just special colours  is point two . Now you're trying to lose one point two , so it seems to me that if you're going for the sample sensors speaker , you're basically then having to go for the cheaper options on everything else . project manager: And and the simple way to do it would be to have a battery , to have your  sample sensor speaker , industrial designer:  project manager: and then you're looking to  take out  point two , marketing: S I'm just gonna check my email . user interface: How much of a difference would it make if we made the case in plastic ? Because we did say that we don't wanna follow the fashion too much . You could either you could have it If you have a in plastic rather than rubber , then that would  enable you to get you could keep kinetic then , you could keep your sample sensor , and you'd be looking to take out point two . So you could  fiddle that down your special form at the bottom , or your special colour at the bottom . industrial designer: So it says if we make a slightly more fancy , then we lose points innovation , and if we make it more innovative innovative , then we lose points on it being fancy , so project manager: Yeah . project manager: Ye marketing: I just read the email again and it sort of says it's evaluate the design sort of as it is , I think , so I think we need to think about finance after we've sort of evaluated that design . project manager: Well , okay , but user interface: Well , I suppose it's rubber as it is , isn't it . marketing: So ,  does this need to go up a bit or something , 'cause we've got both the both the  the speech project manager: We got we've we've got thirteen point seven user interface: Yeah . project manager: and we've got it in at the moment and if and basically , we're going to reduce down from that . project manager: But the current one , you'd say would be fancy , would be too industrial designer: Yeah , yeah .  , for for innovation , so we've got the speech the speech thing , and project manager: industrial designer: Yeah , m  user interface: Maybe two ? industrial designer: Yeah , it was just doing it quite well . industrial designer: I think we're gonna have to lose some of these , but the moment , as it stands , it's  project manager: Yeah , I woulda said two would seem reasonable . project manager: The product is a recognisable real r  reaction product ? marketing: Yeah , this is industrial designer:  the sensor using all of its all of its products , all of its buttons , marketing: This project manager: industrial designer: and it's got a fairly big label on the bottom saying where it comes from . So this is about sort of the corporate image of like new sort of sleek technology and all that sort of thing , as well as having the logo on and all that . industrial designer: project manager: marketing: Does it fit in with our other other products , which  are sort of coffee makers and spacecraft . project manager: S user interface: marketing: user interface: well it's got the same  speech feature as the coffee machine . marketing: What do y industrial designer: Also it's kind of spongy rubberiness is maybe bit more kinda comfortable than kinda sleek and new age . So we're going for a two , marketing: So industrial designer: Maybe a kind of three ?  d project manager: three ? user interface: Yeah , two or three . marketing: Two or three ? user interface: Well , the logo would be more  recognisable on the actual thing . project manager: So we're now on to changing it to get it to fit in with the budget requirements , and then marketing: Yeah . user interface: What does what do all them numbers mean then ? Do we add them up and rate or anything ? marketing: Yeah we s yeah , I think we sort of add them up so sort of at an average is gonna be I'm just gonna do this in my head . industrial designer: Yeah , so it's marketing: So So it's  it's pretty good at the moment , but it's gonna get worse , isn't it . industrial designer: So should we get So are definite Was it thirteen point seven was the definite price rule if has . marketing: Do you wanna plug it into yours so we can get up the the finances project manager: Okay , well I put it back on . industrial designer: So I guess this Is this the last stage once we sort out the finances part of it ? project manager: marketing: I'm not sure . project manager: Okay , so what was it , control  F_ eight , wasn't it ? user interface: Ah it's on . So , you can see there that the If you want to keep kinetic , right , you've got a choice there of going down to battery , which would save you one . industrial designer: Oh actually we just have a plastic case , then we lose two points , project manager: That's right . Yeah , I was I was thinking that because maybe maybe the sort of rubber case is a bit less in sort of the corporate identity than the sort of you know sleeker plastic case . project manager: Okay , so industrial designer: And that would allow us to have all the technical innovations . So we'd lose a little bit on the maybe kind of project manager: So we're going for plastic , yes ? marketing: Lose a little bit on the fashion , yeah , but project manager: Yep . industrial designer: Oh yeah , and that would now be marketing: And then industrial designer: Yeah , that's that's within the budget .  Do we actually have Do we just have one special  special forms down here ? project manager: Well ,  w  there was debate as to how you would count them . industrial designer:  project manager: Well originally I was assuming we had the red apple , and therefore , that was the special colour . industrial designer: And we we've we've got we've got enough for another user interface: Yeah , I think we should just imagine white buttons . industrial designer: so we've got enough for another project manager: Well , we've got special form . Now that would be one button , and the question was was that all buttons or is that just one button . 'Cause our plan really was to have one button only with a special industrial designer: Yeah ,  project manager: So so no matter how you look at that , that would be the same . industrial designer: But the but but but the project manager: The other thing would then be special material , rubber , wood , titanium . industrial designer: I think maybe the special colour , we've got three now just because the volume buttons are different , marketing: Yeah . industrial designer: I guess we'd have the ones which are blue at the moment would would just be the standard colour . industrial designer: Yeah , which I think we should Yeah , they'll still be fine for the for the price . marketing: Well I thin I think you you you just need two for the special colour 'cause it's just two supplements , you know . The one colour's gonna be moulded out of a piece of plas  of rubber , isn't it . project manager: The rest are all standard , although you could argue that should maybe be You were making these buttons down the bottom , I was presuming , bigger than the other ones , or were you ? Was that the idea ? industrial designer: Ne  user interface: Yeah , the volume ones should stand out a bit . user interface: marketing: Okay , so tha industrial designer: So I think that should still be okay . industrial designer: So decide we've lost a little bit on the fashion and lost a bit on the fancy kinda side of it , project manager: Yep . industrial designer: but generally speaking , we've kept the other attributes to the project manager: I woulda said so . marketing: So shall we do a Well ,  industrial designer: And specially it definitely could fits the the real product What was the what's the company name ? project manager: Real Reaction produ user interface: Real Reactions ? industrial designer: R yeah . user interface: industrial designer:  it still seems definitely fit that p so that's like if that's the new age kind of  inno innovative c type company , then  having the kinetic feature and the voice recognition is p quite high up on marketing: Yeah , so  project manager: Yep I would s marketing: So it's w if we've if we've put in for another special form on a button , then maybe they could be a different shape . That would be poss seeing as seeing as it's cheaper to make them a different seeing as we've got , you know , we've made it a a special form , so project manager: You mean of industrial designer:  marketing: And that would sort of maybe keep us close on the sort of the fashion type one . And it would sort of , you know , keep it quite fancy as well , project manager: Well you could argue you might do it once a year , you would change , industrial designer: So next year you could make next year's model the same , but have it as a a yeah whate whatever , a lemon . project manager: Yeah , we've the main thing we've changed really is the casing isn't it ? marketing: Is it industrial designer: That yeah , that was  marketing: The rubber . industrial designer: I think we've saved quite a bit because we've just got the push-button interface , which is by far the cheapest . industrial designer:  So maybe in a sense not having that , maybe we've lost some maybe lost something on the innovation side ? marketing: But  industrial designer: I dunno . marketing: So  , we've got we got rid of the rubber case , but we've now s we now sort of got an extra form , and an extra colour for the buttons . So maybe in terms of sort of fanciness and fashionability , we're pretty much the same , maybe . industrial designer: And everything else has stayed pretty much the same , so project manager: Well , ease has certainly stayed . And what about the sort of innovation ? industrial designer: well we've still got the kinetic energy . We've maybe lost Hasn't it It's hard to tell how the rubber the rubber casing would really affect project manager: How it would play out , yeah . Whether whether that's considered to be sort of part of the corporate identity , I don't know .  industrial designer: But I think more the the features of the actual control will be more important than maybe than the the actual aesthetics , but marketing: Yeah . industrial designer: But either way , I think we've made it fairly close to what marketing: Yeah . Okay , well  user interface: Yeah , I don't see how we could make it any more .  , apart from maybe doing the whole thing in the kinda light shade of blue , like the casing . user interface: But then what colour would you make the R_s ? industrial designer: just the the company logo . project manager: Well , but you've got the company logo on there , which would effectively be a stick-on badge . marketing: Hey , what what what's the company colour ? Did you get told what the company colour is or industrial designer: I'm still not quite sure we've established that . user interface: I just project manager: But but i but in the sense that , as you saw with  the Windows logo badge , it doesn't really matter . user interface: project manager: There's virtually n The way that you frame , you know , the Windows badge on there , it really doesn't matter what colour it is , marketing:  . project manager: so long as our company's logo is framed w in the same way as that with a like a black outline . So basically , even if you had a silver the same colour of silver on your display , because you've got effectively a double edging on the  on the logo , it means that it splits off what your logo is from the from the product . 'Cause you've got sort of we've got point two to play with if you really wanted to . marketing: Or would that be t project manager: Well , we decided that the blue ones were the  the standard colour . project manager: So you were talking about   We're assuming that all the buttons on the second panel , the hidden away panel , would all be standard . industrial designer:  marketing: Shall we save the point two for profitability then ? project manager: Well , yeah . Bu but but  was the was there not a button that you were thinking of on the  on the other opt you know , on the second page , as it were , that  you were thinking of maybe having as a different colour ? user interface: I don't think they would really need to be . industrial designer: Yeah , maybe we've m user interface: Needs to be an enter button , but could just be the same as well . industrial designer: Maybe for the the one they're gonna see all the time , we make it look good , and  , fit the kind of idea of what they want . industrial designer: And then for the more functional buttons , we don't worry too much about that and just have that as like a plus it's hidden away anyway , you're not gonna see it at the start .  it's the sort of thing that , you wanna pick up the controller and just hit a button quickly to change the channel or volume . project manager: Yeah , well marketing: So , if it's dead obvious , then that's fine . But if you're opening the panel and you're looking and you're tuning , then you're paying a bit more attention . user interface: Shouldn't we maybe lose a point on fashion , go to a three ? 'Cause we've lost the overall spongy feel . project manager: marketing: Well , but I think we said that w Because you got rid of the rubber , we put an extra an extra sort of fruit  shape on one of the buttons . marketing: le lemon sh user interface: Did we decide what that was , which button it was ? On the volume ones ? marketing: I think well , we could have lemon shaped ones with the volume ones or something . marketing: industrial designer: marketing: Did did you have to have a rubber case , though , for rubber buttons ? Or was it the other way around ? industrial designer: You had to have rubber buttons if you had the rubber case . project manager: So what bit are we on to ? user interface: can I just check if that's a cherry or an apple ? Did we decide against the apple because of Apple Mac ? And did we make it a cherry officially ? project manager: Yeah . user interface: project manager: marketing: project manager: Oh drats , I've botched that , haven't I . user interface: So were we aiming for a certain target on that scale ? marketing: Well , we're aiming for  one for all of them . marketing: M but it really has to fit into the budget , so I guess we just have to adjust things to get it i in the Which is fair enough . Yeah , I think industrial designer: As an overall product which has to be quite cheap , we've just about achieved everything . What's on the agenda ? project manager: Right , okay  What's happened here ? Right , okay   . So we got So we've done the the finance bit and the Excel project and the We've done the redesign . Now satisfaction with , for example , room for creativity , leadership , teamwork , means , et cetera , whiteboard , digital pens , et cetera . So , we're actually now  , in a sense , on to the evaluation of the course rather than the evaluation of the project is m my understanding of it . project manager: I suppose the easiest way of doing it is to put some notes down , which I will do . Well , we were finding out various things in in be in-between the meetings , project manager: In you on your own . marketing: and they didn't the one meeting didn't always follow on for the other one , you know , sort of we had things thrown in at the second meeting where , you know , you'd looked at the remote controls and seen the curviness , but in the first one you'd also looked at some remote controls and looked at the buttons , project manager:  marketing: and I don't understand why it would be in separate meetings that you'd do that . You know , you'd sort of you'd probably present it at one or something like that . project manager: The only thing you find is in a manufacturing process , you would normally , you go to a meeting , you decide , right , you do this , you do that , you do that . So industrial designer: Yeah , I suppose and then be going out and finding more information each time marketing: Yeah . project manager: Whereas , this time , you're really getting it from a database source , industrial designer: and then diff things will be relevant . project manager: Anyway , so , what do you want to put down ? user interface: marketing: project manager: I've put , seemed okay . industrial designer: Is this go It kinda kis fits the purpose that it was something everyone knows about and then something we can at least look at and think how we can improve on . project manager: You have to do it within a set time frame is the other thing , so marketing: But think like it was a bit restrictive just to say that you have to design a television remote control , in a way . From the website it looks it's quite innovative , but we're coming up with some bucket shop product aren't we user interface: marketing: that's , you know , fifteen quid . Like  , companies can have like a range of products and project manager: I th I  d industrial designer: I don't know how it works but I guess that something got sent out and have like a brief to kind of project manager: But the other thing is that  they're I'm guessing that they're trying to use this  software to to demonstrate how you could  do a project . project manager:  for  you normally , you got a problem , so you go to your tutor and find out information to see how to get it fixed . project manager: So what she's doing is she's having to spend a day at the computer terminal at one end so that any student that comes along can  ask whatever question . And then you or the idea is that the whichever  person's at the other end can point them in the right direction , show them where to either give them directly give them help , or secondly , point them in the right direction , either at the library , or  or or come back , or go and see Joe Bloggs , or whatever . So  , and that was a project I suspect similar to this , because they they were actually trying to debug the  computer software to enable  to enable it to work .  if you look at their products on their website here , Real Reaction ,  it's all pretty high-tech and cutting edge . So project manager: Does industrial designer: voice recognition , especially not could project manager: You've got voice recognition computers , marketing:  yeah . Okay , industrial designer: Yeah , so it's just like the same products , but just put together in a different way . marketing: I don't think sort of the budget  allowed us to do anything project manager: Bit bit arbitrary . marketing: Well ,  I don't think it I just don't think it fitted in with the rest of their products .  , they've got all these sort of , you know , high definition D_V_D_ and portable seven inch d  lightweight computer screens , project manager: marketing: and  I'm thinking , do you know , one cheap remote control doesn't really fit in . project manager: So , we're m we're meant to comment on leadership and the means , E_ G_ whiteboard , digital pens , et cetera . user interface: marketing: Surely they they should produ project manager: And and new i new ideas found was the the other thing . user interface: But we can't really all fairly comment on leadership because you are the Project Manager . project manager: Now , I'd much rather be in marketing user interface: marketing: project manager: but I certainly didn't get this  computer to work as well as I would have liked . marketing: project manager: However ,  Alright  means , so whiteboard  so really , it's  equipment . marketing: Comput computers could be a bit difficult at times but user interface: But  , I d I don't I'm not sure I see the value in these .  , they record what you're writing , and then what do you do with it ? Where do you get the recording ? Do you plug the computer or something ? marketing: I think there's a little there's a little  chi industrial designer: So it's not just for us , it's for the experiment as a whole , so marketing: There's a little there's a little chip , I think you must plug it into something industrial designer: Should we quickly look at the last slide ? marketing: and it produces a industrial designer: Sh user interface: Right . Whether it just produces a big image of sort of everything you've written or something , and Page after page . project manager:  and  voice marketing: project manager: was it voice activated  marketing: Voice recognition , yeah . marketing: To fill in these fill in these questionnaires project manager: Right , so ,  are the costs within budget , marketing: Oh no . Is that everything ? marketing:  ? I think that we've got two questionnaires and a report on the last meeting .  , so we don't re So really I tried to save this the last time at twelve point three , and it didn't seem to have saved anywhere <doc-sep>So , we will have the three presentations from the In Industrial Designer , User Interface Designer and  industrial designer: Industrial Design . project manager: And after that we  will have the  new product requirements , the decision on the remote control functions , and we will close the meetings after . project manager: No , industrial designer: Three three , it's three project manager: I'm participant one . The first I will present the technical function design for user interface for our  remote T_V_ control . As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . So how can we  design a user interface with so sa with so many sophisticated functions ?  , let's move to next slide . As we know  Google it's a very successful because his  powerful function , but with very easy to use user interface . project manager: user interface: So my job is to  design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . So industrial designer: user interface: That's the end of the talk the end of the presentation . user interface:  With sophisticated functions , project manager: So powerful , user interface: but with very yeah powerful . marketing: So , I dunno , it's maybe difficult to have both , industrial designer: To merge the two system huh . marketing: industrial designer: But But this is user interface: But if we have very very good user interface marketing: Yeah , industrial designer: Yeah . industrial designer: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . project manager: Oh you mean for the yeah pic pictograms or things like that ? industrial designer: Yeah , yeah . For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . industrial designer: So you have to The sh the user there for example the power off button it is something very international , you know that So . project manager: Go on , go back and industrial designer: Yeah , but the question is how to merge you know the Google system to the system , alright . marketing: industrial designer: It you project manager: So , you will propose us something which is yeah so powerful and easy to use . marketing: industrial designer: The rationale must be design , or project manager: So , Baba is the  the Industrial Designer . As you all know , you know m my job is to design you know  to give an industrial design of the remote control . So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the project manager: industrial designer: how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . industrial designer: but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ project manager: marketing: industrial designer: so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to marketing: True . project manager: So you mean that infrared control is a cheap technology ? industrial designer: I think it's cheaper than laser , so . Do y you know the requirements for the remote control ? Twelve , nearly thirteen , marketing: What the cost is ? project manager: yeah . industrial designer: Yeah , I think for the cost we want for the cost we want it's better to have   Let's see . So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here project manager: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff project manager: Yeah . industrial designer: you know and so and you have the other subcomponent that are not really here so important , so . project manager: What is this ? industrial designer: This is in fact some other component that are in between the electrical de the electronic device . industrial designer: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . industrial designer: Okay , so if you have some question I didn't answer ? marketing: What's the average price of this technology then ? industrial designer: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . Or at least you know , the user interface: So what , the wireless remote control ? There's a wire with remote control ? industrial designer: You'd yes , you can . It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . project manager: So you think that  a cable between the remote control and the T_V_ won't be a good idea . project manager: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu marketing: But this is what you would like to ask the user first and I don't think the user would be ready to have a industrial designer: project manager: Yeah , user interface: Wireless remote control . project manager: but marketing: I don't think well , yeah , I don't think he would , industrial designer: Yeah , but some pa I always want to have you know , project manager: marketing: but in a sense industrial designer: sometime I want to have wire because you know . project manager: Yeah but as Industrial Designer , do you think that it will be feasible to have  linked or to have link between the remote control and the television ? industrial designer: project manager: I'm just asking you . Do you think it will be cheaper ? industrial designer: I don't think it will be too much . industrial designer: Have to think about the question , you know , 'cause it's I think that you know you can always you know project manager: Okay . industrial designer: I think wha wha with the wire it's  cheaper but you know the wireless it's more practical , so . Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . marketing: Now the project manager: So industrial designer: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . project manager: I think it's would be easier to have a link between the remote control and the television , marketing: Well that's actually one of the point , yeah ? True . So just trying to answer all the questions , if the user would be happy to have something or something else  . We had one hundred subjects , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , and see what was okay or not for them .  actually seventy five percent of the users find m the most remote controls  ugly , okay , so that's project manager: You mean the loo the look , the outside ? industrial designer: The look , how it look like . So this is where we could have  yeah , good market , I guess , if people are ready to pay more . And then  yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . And  users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . project manager: marketing: So this is from the experiments we've done , project manager: marketing: so if we could solve this problem this would be interesting for the user , I think .  it takes too much time to learn how to use the remote control for thirty five percent of the people . And  remote control are really bad for R_S_I_ problems for twenty six percent of the users . project manager: What is R_S_I_ ? marketing: R_S_I_ is like , when you're using the same  doing the same movement several times , then you get injured . marketing: Okay ? So , those numbers are less important then the previous one , but still it has to be taken to count . marketing: And definitely if it could have less buttons , still maybe the same number of  functions , but less buttons , user interface: Functions . And just to have  an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? user interface: Yeah . project manager: Yeah , but do you think it will be easy to use ? user interface: But I'm not sure project manager: Because if you have many functions just for one button it would be quite difficult for the user to know . project manager: I think the marketing: It's user interface: No you you can have a switch menu , so you can project manager: Yeah , but it has to be intuitive . Then for  you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . Okay , user interface: Then you you put the switch button , project manager: but user interface: then it switch to another category of functions . For example , if you have remote control you you can rem you can control your T_V_ and also you can control your  recorder . industrial designer: With a user interface: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . project manager: Yeah , but user interface: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . marketing: industrial designer: This is a question that should be asked to the If you ask the people , maybe the the marketing people . user interface: marketing: Yeah , this is something we sh user interface: Because maybe a colourful is fancy for some people , but maybe simple and  uniform colourful is fancy for some for other peoples , so . industrial designer: I think the solution is to have many colours of you know instead of having one grey standard project manager: Yeah , but I think it will increase the price of the production of the remote control . user interface: Yeah , because maybe some people prefer a red remote control , industrial designer: Yeah , yeah , yeah . project manager: And also f user interface: Maybe we can have di di we can have  several options , marketing: Yeah . project manager: Yeah , but as soon as you speak about options , it means that the price increases , marketing: Yeah , user interface: project manager: and we don't really want the price to be too too high , because we wanna be able to produce it . So , we want something fancy , as  previously said , Florent , something very easy to use , powerful and also as  it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . project manager: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . project manager: So I think you have quite lot of points to to think about industrial designer: Yeah . project manager: So , is it okay for your presentation ? Nothing else to to add ? marketing: Yeah , it's done , just yeah . If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . project manager: So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . So the first one is that  for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's user interface: project manager: It's is  marketing: Lame , or project manager: No yeah , because now everybody has internet at home , so it's better to use internet then teletext . project manager: So , you will have to think about it in your in in the design of your remote control , industrial designer: Yep . project manager: and also the remote control will only be used for television , so for y for you your designing , you're not you won't be  you won't had  buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . project manager: It's marketing: - project manager: because if we want to to do remote control user interface:  . project manager: which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . project manager: So maybe it will be easier for you to to design it , to have very powerful and easy . project manager: And also we want the image of the   real reaction be recognisable in the product , such as the colour and s the slogan . project manager:  that's  if  you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . project manager: So you will have to use the colour of the product , of the   user interface: Okay . As we say , we put the fashion in electronics , so it has to be a fashion remote control . Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . project manager: industrial designer: This is marketing: I don't think it's part of the remote control design anyway . project manager: but mayb industrial designer: Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . user interface: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . industrial designer: It's pop I don't think it's popular , so that's the problem so . industrial designer: the global usage , user interface: Global , industrial designer: so if people don't have the technology . project manager: So everybody is okay with the new requirements ? user interface: So I I so As as for the colour , what what do you think ? project manager: I think it has to be yellow . user interface: Yellow ? T_V_ remote control ? marketing: Min project manager: Maybe you can change the colour , but the image of the society has to be recognised . industrial designer: I think if you have you know th like a yellow ribbon here is the double R_ . Doesn't need to be completely yellow , project manager: So you have to user interface: Okay . It's okay ? marketing: Regarding the first line , what So we're just expecting no more use of the teletext .  Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put  pon marketing: Industrial Designer . project manager: And by the way , Mister David Jordan , please record your presentations in your own folder <doc-sep>Then  I've I will also take notes during this meeting and I will send you  a summary then as usual . We will then look at the evaluation criteria of the prototype presented by  our two colleagues that make good work . industrial designer: marketing: project manager: And  then we will see the financial aspects and the cost of the product . And  end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . project manager: d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say  to have a standard battery , to have a yellow banana shaped  case with  a rubber material around it industrial designer: project manager: to be  to feel spongy , user interface: Like a banana . project manager: So for the financial aspect it's okay , we can  we can continue with this product  as if , marketing: project manager: and we are now going to see the project evaluation with  our marketing expert . marketing: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about  during the previous  meetings . marketing: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: Yeah . marketing: and  according to what you think about the this project you can   make a one point , two point or seven point . marketing: The okay ?  so  fancy look and feel , what do you think ? project manager: Okay . user interface: Do you vote  Christine ? marketing: eh ? user interface: Do you also vote ? marketing: No , I just want to see something project manager: Maybe we all have to agree on a common user interface: Well , we can very easily . So user interface: marketing: Need to project manager: this is your marketing:  I don't know if you we ha we have to put  one  f If it's better or project manager: One is most . project manager: How much would you give on the fancy aspect , on the fashionable aspect ? marketing: Six  s you can how much what ? project manager: How much would you you don't answer to this  questionnaire ? marketing: Oh yes I  I dunno  , I think six , it's a good  user interface: So it will have five point five average . project manager: Four ? industrial designer: A four also , because , except for the wheel , we don't have so much innovation . I I user interface: D are we including the voice are you glu are we including the voice in the end or not ? Huh ? project manager: No . project manager: Four ? So we have four , four f and five ? marketing: We can put four ? user interface: Yeah . Is it fashion ? project manager: Oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: Yeah it's fashion , because it's a fruit , user interface: Yeah , we can we can put a seven here . marketing: We have the lightning , or project manager: Yeah , we have the marketing: The lighting . project manager: we don't sesh especially have the lightning user interface: So you'll make the material transparent project manager: but marketing: user interface: so that it  lights up completely , or project manager: So it's yellow . project manager: I think it's very easy to marketing: Seven ? project manager: I would say seven . marketing: Is it is it robust ? project manager: Yeah , it's rubber , made of rubber , industrial designer:  f yeah , it's ru it's rubber . user interface: Yeah the only problem there might be which know , i if it's very sensitive , project manager: Yeah . user interface: I don't know project manager: But it is  it is surrounded by rubber material .  if we say that seven it's  it's the better , project manager: Yeah , the be . industrial designer: user interface: Yeah , the top marketing: and when  s six sit six are good it's a good  p product , I think . user interface: Because I saw  some phones that were banana shaped ,  wireless phones not mobile ones , wireless for the house , marketing: project manager: Yeah . user interface:  quite big also , marketing: user interface: and they were selling something like a hundred Euros , two hundred Euros . project manager: I think the industrial designer: But almo also the complexity between a phone and a remote control is not cannot compare . user interface: it's much more complex , but project manager: So , I think , we can summarise . We we have the cost below  our threshold and so we could sell at twenty five Euros and make i make profit . marketing: project manager: So the cost is in the budget , the evaluation is okay , so I th I think we can now  open champagne and make a huge party . user interface: project manager: I don't know if it's provided by  by the meeting staff . user interface: So what does the management say ? project manager: Sorry ? user interface: What does the management say ? project manager: I think we will have  much bigger project next time and a much bigger salary as well <doc-sep>project manager: I just forgot their name , so  you're i sorry , I just forgot them all . project manager: W_I_E_S_ z Z_ or S_ ? user interface: A_ E_ Z_ zee zee project manager:   zee . industrial designer: I was a little short on time , project manager: Yeah , me too , so that's not industrial designer: but user interface: Yeah , same here . Which one was mine ? project manager: So let's have a look , we have forty minutes , so it's it's more than enough . So we have Oh no , what's that ? So so we have  forty minutes for this  for this second meeting , and we have to make  sure that we going t that we are sure , that we are , user interface: Good . project manager: that we know what we're going to make  th what the product is going to like look like . How do I escape this ? How do I I escape this s  presentation ? industrial designer: What ? user interface:  left . Okay , so the f the f the points we had last meeting was the  Should be a univ  universal remote control No , that's I  s I just got a email from the from the personal coach and it should be a T_V_ remote control only . project manager:  so yeah , it still has to be  f a r a remote control for kids and elderly . project manager:  so So yeah , that's it , so just you can do your presentation for  user interface: Which one first ? marketing: Okay . Well my name is Jens Damman , but we're in a group , and I I will start it . project manager: I I didn't read i read it , so it's not for me , marketing: You didn't read it ? project manager: I didn't get it  anyway . project manager: The last point is quite an interesting marketing: Yes , fifty percent of users say they only use ten percent of the buttons . marketing: And  maybe our  fold open system is is a good one , but I don't think it's  project manager: Yeah , we should have the ten percent on the on the top , marketing: reachable . project manager: then you're you're marketing: Yeah , the ten percent on the top , yeah . That's exactly what we said about  maybe a home station for  for it  to  recharge the batteries or something .  I thought mo maybe we could make a clap system , so when you clap your hands it will beep or something . Because if we make a ha whole new product , our own style , we we c  this is so difficult ,  a difficulty I think . Yeah , but only if they zap a lot , and they watch over five hours T_V_ or something . I don't We we haven't  we mustn't look too much at  the last point .   they finally had a conclusion that younger people   under an age of f forty five are  more interested in new features . But  they  they don't want to  have a lot of  new features , because they're in their old  thinking way . marketing: But y But you but you already said that the  company was about  forty plus  clients ? project manager: People . So yeah , so we just can skip the L_C_D_ r on the remote control , marketing: I I think we can speak ,  we can skip speech recognition  directly , user interface: Yeah . Okay , that's not very good , because I thought about television , D_V_D_ player , stereo and V_C_R_ .  my point is , well , I If we ma  make a a remote  control for only television , I think it's hard to  sell it for twenty five Euros . marketing: Yeah , only only for television  On the market you can now buy for twenty Euros a remote control for everything . And we only make it for television , so we mi  we m must made it make it  very special . I think the main thing is the usability , that's where we can  make it a special product . marketing: to k to keep it simple when you user interface: But  we also have to stand out , industrial designer: Yeah . user interface: 'cause there are already , like you said , so many controls out that support lot of stuff . But we have to make sure that we're better usability , and stand out by just looks of it . project manager: It's on the on the  net net  thing , user interface: There it is . project manager: So what do you think of only the numbers and the on-off button or user interface: Yeah , I have it on the next page .  so the options that we put on there should be easy to use , and 'cause you have more room then , and for elderly people big buttons .  a way to find out  what people use is maybe just to use  questionnaires on the internet or just ask some random people , elderly people what they use , what they want on a remote control project manager: Yeah . And I found an  Could I think of favourites ? I always look up the same  pages on text and always have to click the number . user interface: But if you could make a new option , that you just have to press one button and you get on your industrial designer: Yeah , but then you have to remember what favourite is what channel . Or not ? project manager: Maybe i maybe it's too complicated , user interface: No y project manager: but not sure . user interface: Well project manager: It's a good idea , but user interface: it's It was just a thought . So I'm , I u I would find it handy , I think , when you just press one button and you get on six six six . But  how can you remember what  channel  connects to what favourite button ? user interface: Well  project manager:  user interface: what I was reading on the page . user interface: Well if you said a favourite industrial designer: Yeah , but isn't it hard to remember ? Like favourite one and project manager:  mayb for me it's user interface: Well i project manager: If I use my telephone , I never use those buttons to to to call sh Never . project manager: So user interface: Oh are you ? project manager: And user interface: Okay now , m maybe not . project manager: If I don't do it , maybe old people user interface: No , maybe elderly people  . I dunno if that's usable project manager: It's not , it's still not It's not anymore n  user interface: when Not anymore for T_V_ . I dunno , miss Did I miss any other buttons , basic buttons ? I couldn't think of any other , 'specially not for T_V_ . Previous I know , but next channel ? user interface: Just the channel   What  is  industrial designer: I don't thi marketing: Forward . industrial designer: But   there's also a button to  go to the channel you've been before . project manager:  Yeah , user interface: I don't have  I did project manager: I know what it is , but I think it's all too difficult for old people . project manager: And how do you want to  do it , like if you have a channel above ten ? industrial designer: Yeah . project manager: Normally you can press one , zero or user interface: Yeah , I think  f Especially for older peo elderly people use standard buttons . So you have that  project manager: A ten plus or user interface: Yeah , the ten plus button . industrial designer: Yeah , w wouldn't it be a problem to  Because you h have to be fast enough . marketing: Yeah , it's it's no it's not a user interface: So you have  like a five seconds period to press those two buttons . It's the T_V_ who depends that it must be two seconds or three seconds or one second that you must  type one or two . user interface: So if you have a universal T_V_ controller , you needed one button that has two  stripes . user interface: So we have a a period of , I dunno , five seconds to press those buttons , and that And not for elderly people to look , one two  press and aim and industrial designer: Yeah . project manager: But do we still need a two level remote control ? Because if we only have that l only f marketing: It's only for television now . user interface: so you have industrial designer: I I think you ha really have to divide between functions you often use , like   m maybe  switch channels and  volume and k that kind of things , and  the menu button . user interface: Yeah , okay , industrial designer: So user interface: but  project manager: Maybe it's still still a good idea , I'm not sure . You'll also have to use a mute button to to user interface: Yeah , a mute button . user interface: Yeah well , marketing: user interface: that's that's I think that's the layers that produce . So when you are in the shop and you see our T_V_ controller hanging , that it stands out . It looks very cheap if you make it user interface: Well , maybe you can look at  mobile phones . marketing: user interface: Who ? project manager: Yeah , we have to look at mobile phones , that's right . You think you can't make a T_V_ controller too small , 'cause then you will always lo always lose it .  basically what happens is you press a button ,  then a circuit gets closed by pressing the button ,  like a switch . So that's er  do two different things project manager: So we we also have to have a LED li LED light on it ? industrial designer: but Yeah . user interface:  j Is industrial designer: I I'm not sure if it's the same thing . user interface: Ain't it just to to indicate that it's transmitting ? marketing: Yeah , that's active . project manager: Or just a green one , user interface: So project manager: because it's If you use it , it's green or the red , it's r green . project manager: But if you industrial designer: So marketing: I it's it's just  the the project manager: Red's l shows up like something's wrong , industrial designer: Two ? project manager: and green is like it's okay , you press the button . user interface: Maybe depends on  industrial designer: Ma on on most on most   remote controls it's red . industrial designer: I I think  the batteries will be  a little user interface:  Oh , marketing: Empty . Just  project manager: No , we have a recharger in it , so user interface: Oh . It's it's not very important , project manager: Green or red or whatever , it is cool . We have to really understand what patterns are used , so we can  o On the Otherwise it won't work . user interface: So we have to  make buttons for that as well , to make it  industrial designer: No . So we have to make a chip that produces patterns to , y you know , to user interface: Okay . user interface: Well , I I use a universal  remote control , marketing:  I kno user interface: and list of all the T_V_s you have , etcetera . user interface: industrial designer: marketing: And the modern one you you  you type  search , and the LED began to blink blink blink . industrial designer: So it  We have to make a a s a bit more intelligent chip than the standard one . project manager: I just say Can you s just say it again , because I was just looking There's just a short industrial designer:  okay . industrial designer: And  by d  that can be done by  just  cha yeah , changing this pattern all the time . industrial designer: And  What he's doing when he's configuring this pattern , this chip ,  is trying to switch off the television . And when it's  switched off , you can push a button as  it's working now , so And then he saves that setting project manager: Okay . marketing: industrial designer: Yeah , that's a bit technical , and I hadn't I w I was a little short on time . To flash up your industrial designer: Yeah marketing:  if you if you use the buttons ,  both of them works . Because  when you button press a button and it doesn't work , it can Basically if the battery is low , it won't work . project manager: Yeah , but if you u if you do that , you know that you're  sending a signal . project manager: And it's you also know which button you p marketing: But then have to be on the in the all  remote control have to be LEDs . But it marketing: Everywhere in the r project manager: But does it make any difference for the energy you use ? You got still one LED . user interface: No I don't think so , but Yeah , i it it will look different , and I think we need to find something else . user interface: 'Cause otherwise we will just make another standard , and our  motto also is marketing: Is LEDs  beneath the the buttons ? user interface: Yeah , w around the buttons , or in the buttons even . industrial designer: Yeah , but  like when you push it user interface: Yeah , then then won't Then you won't see it . Or or m maybe on top of the A green light is flashing marketing: Yeah , then industrial designer: or marketing: Yeah . marketing: Maybe  project manager: The same as a telephone , or a mobile phone , or what do you mean ? user interface: Yeah , we're thinking about it . project manager: If you push user interface:  on a mobile phone , in the dark  project manager: It lights up . user interface: Yeah , if  a mobile phone a phone can do it , it's marketing: Okay . user interface: Yeah , i if you're in the dark , you can't see the remote . But if we use a battery station , which I think we will use marketing: Yeah , project manager: Yeah , that's a good idea , okay . We'll have enough power project manager: Everything agre industrial designer: to project manager: Everyone agrees with that , or Okay . marketing: Maybe what Paul said ,  under the on the on the home station ,  a button to  to call your  remote control , that it beeps . Because it's i it has to be marketing: twenty five Euros , I think we can make it . Are you almost finished or just industrial designer: Yeah , the the personal preference , I didn't fill it out . I don't think so , industrial designer: No , project manager: but industrial designer: and I I think a lot of people use  teletext , still use . project manager: Yeah , and it's it's on your comp it's on your television . user interface: That's important I think and marketing: L_C_D_ doesn't work for  twelve and a half Euros I think . user interface: And I d I don't don't think it's very usable in a remote control , especially when you only have T_V_ functions on it . user interface: So industrial designer:  ah I I don't y you'll use it often , because you can see on the television wh what channel you marketing: Oh , I'm watching  the channel one . No , it's not user interface: Yeah , I tho I think that's not usable . And  then the usability is not that required , because the Like in the mobile phones , usability is not that good I think . Is that reachable maybe ? industrial designer: I didn't read marketing: That's very That's fancy . But marketing: If it's possible , industrial designer: Yeah , project manager: I don't think it's very expensive actually . project manager: Why should it ? user interface: Yeah , I think it's marketing:  if i if i project manager: You only have a microphone in it . And and and does it have to work only in English , or in Dutch too or project manager: Nah , maybe marketing: Ah that's a problem , but industrial designer: And and  w Yeah ? marketing:  only in English .  does your  Does it lie in the centre of the room and can you scream from wherever industrial designer: Yeah , it's probably my job to figure that out , but user interface:  one to have in channel one ? marketing: No , that Yeah , then th we have to think about that . But do do we do it ? user interface: Yeah , marketing: It's more if we if we do it . user interface: Is project manager: It We have short time to to put it on the market , industrial designer: Yeah , I dunno . marketing: Yeah , and  and  user interface: It's marketing: In  indeed  the languages are a difficult thing . I don't think it's  useful enough to take the effort to design something with  speech recognition . industrial designer: Yeah , and also if if you have a good speech  speech recognition , you can just throw the  marketing: Yeah . user interface: but marketing: Okay , but th that becomes your f   because that's very hard for  speech recognition . project manager: you can see on the  So we have to know what we're going to put on . Do we , do we make  a light under the under the n under the numbers and everything ? Do user interface: Yeah , I think so . project manager: If you press something , it lights up for a few seconds , so you can see what other but buttons there are , okay ? industrial designer: Yeah , that's good . So  It lights up when it's dark ? project manager: Yeah , but it's Oh th I thought would , that that would be the same . user interface: I didn't project manager: If you push something , it it all lights up . Yeah yeah , user interface: Yeah , but  marketing: it it mustn't work all the time . marketing: So if you user interface: Or maybe when you marketing: No , if you use one button , it must turn  on for twenty seconds , and then it must turn off . project manager: And do we use a a  what's it called ? Like a iMac , if you can look through it . project manager: so y you just make it th through You look through it ? marketing: A see-through . We put in the the simple buttons on the top , user interface: It's the standard project manager: and probably the the the more complicated buttons down there . project manager: Yeah , maybe you have you have to  when you use teletec teletext , you can press a green or a red button to go to the next one , or to go to the previous one . With just  standard buttons we just have so little project manager: O but maybe you can put  the g the options of teletext on the second level of the remote control . user interface: No , I don't need don't need  teletext options are only four buttons or something . industrial designer: Yeah , but younger people I think  more often use the internet and elderly people often use teletext .  marketing: user interface: How long is lunch break ? project manager: So yeah , you know what you have to do <doc-sep>industrial designer: project manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . And  so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . industrial designer: You can  choose the direction and if you just push on it it's considered like a enter function . industrial designer: You have on the  on the side here the microphone for the for the speech recognition system here . user interface: industrial designer: And here the the switch that control if you want project manager: Why you why you you put it in the the side ? industrial designer: Well I I I think  it's the project manager: It's not a good place maybe . industrial designer: Yeah but user interface: No i i it's the all around camer  microphone isn't it . marketing: Is it an only a single mic or a microphone array ? industrial designer: Well so it's a microphone array . industrial designer: No user interface: Yeah industrial designer: it's just a single microphone , and you I I think  we we put it here because I think when you when you are browsing your L_C_D_ you will be close to user interface:  . industrial designer: well it's better to to to place it here th than here , for instance . industrial designer: And here is a little switch that control if you want the the speaker  recognition system to  to be on or off . project manager: How much does it cost this one ? industrial designer: Well this this prototype is  made for about  well fi fi fifteen fifteen dollars user interface: For the project manager: Fifteen dollars ? user interface: Yeah . industrial designer: fifteen dollars , project manager: Ah it's above it's above the budget . industrial designer: but  well it's not it's not  yeah , but  it's just a prototype and if we  if we optimises the  the  voila . project manager: How many b battery is there ? industrial designer: How many , excuse me ? project manager: Battery . industrial designer: Well  f battery , we use  about  user interface: Is it n the two A_A_s batteries in it . industrial designer: Yeah and you just project manager: So one one battery ? industrial designer: On  yeah one battery . industrial designer: marketing: user interface: You just n  marketing: Now what is the whole day rating for that ? industrial designer: The excuse me ? marketing: Whole day's rating . user interface: marketing: What type of battery ? industrial designer: Oh yeah it's just a r  simple battery a rechargeable  user interface: Yeah yeah . industrial designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger user interface: Yeah . industrial designer: Then the next time you pick it , oh project manager: industrial designer: it works . user interface: I forgot to tell you there is only a single button there , b this button industrial designer: Yeah just explain the button  Norman . This button is like the mouse is like a joystick , industrial designer: user interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . industrial designer: user interface: You can move up , down , left , right , or you can do a swing . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . marketing: And the L_C_D_ is this one , on the remote ? user interface: Yeah . industrial designer: project manager: I think it's not a good idea because after maybe one or two months of function is getting destroyed . project manager: industrial designer: Yeah it's project manager: industrial designer: So we have the the second version also with the different  button configuration . marketing: industrial designer: So basically th it's the same  marketing: -huh and also the switch . user interface: marketing: And I think you forgot a point here to have an button to find the charger , user interface: Oh no marketing: because that's a major that's a user interface: th actually th we'll come to that point in our industrial designer: Yeah it's it's it's embed in the  speech recognition system . marketing: Okay industrial designer: So marketing: and if you disable speech recognition system then ? user interface: W w I'll I'll come to that point later on . user interface: Th they either these with the  the the charger any project manager: With the remote control . project manager: Okay so the price of the charger included in the user interface:  it's a standard module so you should get it for a cheap price  . user interface: It's that same charger that you can use for the hand-phone but  again depends on the types . I think we have to investigate more on that , but project manager: The price should be below twelve and a half Euro . Yeah project manager: Well that's so user interface: but as the Marketing Manager says , people is willing to people are willing to pay more for good design . project manager: We have we have just marketing: Yeah people are willing to pay more , user interface: industrial designer: marketing: but the company is not willing to invest more at the moment . project manager: And the price of production user interface: industrial designer: Alright please  go on Norman with the special features . marketing: Or  user interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , marketing: user interface: so is  modular . user interface: Yeah yeah , project manager: user interface: for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , marketing: Something like customised . industrial designer: user interface: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . industrial designer: You also have the the the two other modules for the parental control project manager: But user interface:  yeah yeah you should present that . industrial designer: that that you ca you can add up to the to your remote control marketing: And this is other one ? user interface: industrial designer: i i if you  if you want to to have more more power on what you do , and  which channel you want to choose and so on . industrial designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , marketing:     . industrial designer: they just plug in it user interface: Yeah industrial designer: and they can have all the control they want here . industrial designer: We also have this module for  old people with big buttons , clearly labelled , user interface:  . Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the  the same powerful functionalities . So that's the best idea , the cond that that's our  an innovation   i in this  design here . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here oop industrial designer: user interface: it's very robust , it doesn't break and the material , what's the material again ? industrial designer: The titanium project manager: Titanium . industrial designer: and so it's very  user interface: Again  and the battery life is  is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . user interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then  y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ and you the you t you turn off the T_V_ ,  and then there's this message coming out that  please put that back to the charger , so so that's the or is it marketing: Okay . Yeah and  And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define marketing:     . user interface: so sorry ? project manager: industrial designer: marketing: user interface: And then  because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . project manager: What what's user interface: Maybe we can improve more on the design but project manager: Maybe yeah . industrial designer: project manager: What's the price to p to produce ? user interface:  this is the industrial designer: Well so the price to produce For  the simplest one , say we start from four dollars to produce such a device . project manager: With with with the charge ? industrial designer:  it's about it The without without the charger marketing: With the charger ? project manager: Okay . user interface: Yeah industrial designer: it's about  well two dollars to produce  the microphone and speech recognition systems . user interface: industrial designer: Two dollars for the  for the add-on modules , and finally three dollars for the charger . So if you  sum up  everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . industrial designer: so the total cost if you if you want all the fuct functionalities will be about  fifteen dollars . project manager: No it's industrial designer: But it's just if you want all functionalities . user interface: marketing: Yeah it's a nice input project manager: We marketing: but we have an other inputs from the l public demands . project manager: marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu user interface: Yeah . user interface: marketing: So the marketing made an evaluation criteria and these were some of the findings , and  in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and  very handy to hold . user interface: marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . industrial designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen   with just four buttons . marketing: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . user interface: But the the problem is that  is it robust to mishandling ? industrial designer: Okay . user interface: We have you should find a material that is robust at the same time spongy . user interface: marketing: So these are the f  three criteria on which we are going to build our remote . marketing: say that we have a seven point scale , from one to seven , user interface: industrial designer: marketing: So now you have with L_C_D_ and without L_C_D_ , user interface:  . marketing: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks  it doesn't look much fancy , then you could just tell me seven . So user interface: So marketing: We can make our study on this and user interface: so is the e evaluation depending on us or other users ? marketing: No no we have you have designed two products now , project manager: Yeah . user interface: But who will give the scoring  we ourself or or a third party ? project manager: You . marketing: According to you , no according to you designers , how will feel does it  with L_C_D_ and without L_C_D_ ? user interface:  . marketing: D is it very fancy or doesn't look much fancy ? industrial designer: Well it doesn't look much fancy I'll I'll say three or four . marketing: And you both agree for that ? project manager: And you ? user interface: I think we can improve on the design . It's it it project manager: user interface:  we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . marketing: So I take three on with L_C_D_ ? industrial designer: Yeah a three . marketing: So without L_C_D_ how would you rate it ? user interface: Yeah . I think it's it's  more easy to make f fancy things when it's not complicated marketing: Four . industrial designer: so removing the L_C_D_  gives us a li more liberty to to have a fancy look . industrial designer: Well it's it's the same for both so I will give a five , six . marketing: Five with L_C_D_ and user interface: industrial designer: Well five also  Norman please . user interface: Yeah project manager:  user interface: from the innovation aspect I feel that  what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that  the retrieval of T_V_ programmes by content , because  that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've  A lot of functionalities . user interface: So that is  that is  for both th marketing: So without L_C_D_ ? user interface: Our gi I think that the our our product is  has the best in all well this is a biased judgement industrial designer: user interface: because we designed them . marketing: No no according to design aspect we want to know how would you feel the innovativeness ? user interface: Yeah . marketing: And without L_C_D_ ? industrial designer:  for both it's the the same innovations . So I there is high innovativeness included if you make it with L_C_D_ y industrial designer: Yeah . user interface:    there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? marketing: So we can't go project manager: industrial designer: Talk about user interface: We haven't really  determined what are actually actually project manager: marketing:  that what you are sayin that's what the design user interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? industrial designer: marketing: No it's like this , project manager: marketing:  on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . Yeah but industrial designer: Yeah project manager: But industrial designer: but you have the same programme on the T_V_ screen . marketing: No on the T_V_ you don't it doesn't display on the T_V_ now . industrial designer: If you have the L_C_D_ , but if n marketing: L_C_D_ ? Then  there is no meaning in having it on the T_V_ . marketing: Or then again you have a channels , volume and all the stuff and what a user interface: But you cannot display all on a L_C_D_ . marketing:  that depends upon your design , so user interface: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , marketing:  user interface: we give what the customer  wants , right . user interface: marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? user interface: industrial designer: Well I think both are really easy to use because there are few button buttons , user interface: Yeah industrial designer: and  well t p the menu are clear , well-organised , so user interface: Yeah . industrial designer: Well with little knowing of the technology you can you can easily use the product user interface: industrial designer: so I will give a six for the easy to use . user interface: Yeah I think project manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . project manager: Because that's with L_C_D_ just will increase the price , marketing: Yeah . project manager: and I thi i they have the same rate so without L_C_D_ it will be user interface: Yeah . marketing: Or we can just go back to the previous slide  where we ha we have a few updates . S industrial designer: And  if the the well if we have less technology we have more liberty to  for the shape and  things like that so marketing: Yeah that's right . For kids they want simply the s similarit for the old people they want simplicity , marketing: Yeah yeah that's right .  we can ha have build a more complex design if if they want it , but but  what I'm trying to say here is that the  we have different sets of buttons for different kinds of people . marketing: So without L_C_D_ I just take it five ? project manager: user interface: W  marketing: Or you want it to be six ? user interface: I think it's the same . industrial designer: Yes as you say , with better  project manager: Without L_C_D_ . marketing: S s oh I think it's better to have this without L_C_D_ . marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , user interface: Yeah . industrial designer: Yes and to give us more liberty to have a fancy look so user interface: Yeah . industrial designer: so let's go back to our laboratory and user interface: To improve on the design . project manager: what about the integration of speech recognition ? user interface: Huh ? The speech recogniser is a add-on module . industrial designer: It's optional yeah , since well according to this study  people more likes more to have a spongy  remote control than project manager: I think it will be I think i user interface: marketing: Yeah . project manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these  marketing: Yeah , but  if you have an add-ons , the kids may just  hide the parental module project manager: Yeah . project manager: Or maybe parents they can for forget where they put it or , industrial designer: project manager: so mayb better if you have all this in the same marketing: In the same set , yeah , project manager: marketing: and and individual buttons to make them work . user interface: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . I don't know , project manager: So you mean that even if these modules will be will be functional  will be optional . user interface: what do you think  ? Yes exa what do you think , I don't know . project manager:  marketing:  how to how to how to make a marketing survey that  how many married couple or how many couples have a T_V_ user interface: Yeah . But the the question is n does those modularity increase the production cost or decrease the production cost ? project manager: I think it inc increase . industrial designer: Oh no , project manager: industrial designer: because if you if you add  something well yeah maybe because it's three different pieces  to to to build but project manager:  . industrial designer: Yeah yeah yeah user interface: industrial designer: it's I think it's cheaper if you if you already built the all the functionalities  on the same module , but  user interface:  . marketing: On the same P_C_B_ user interface: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , industrial designer: Yeah . user interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . industrial designer: user interface: We're not trying to follow the Microsoft and we don't want to the m project manager: marketing: Updates and we sell it . industrial designer: user interface: Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? project manager: industrial designer: Yeah . marketing: And  what's the idea about  the shape of the remote controls ? industrial designer: Well so marketing:  can they be made into a fruit and vegetable types ? industrial designer: Yeah yeah marketing: Do you require different types of P_C_B_s and industrial designer: I think we are yeah but we are also the  well the components will have to change because  we have to deal with the shape and  but I don't think it will  increase the cost too much so user interface:  . marketing: Or  it could be like this the P_C_B_ would be the same for all , but only the exterior  shape is different o for all . industrial designer:  well but it's a bit complicated to if if if you need machines to different machines to  ah well user interface: Yeah . For example the i the mobile phones nowaday , they sell different kinds of skin marketing: Yeah , yeah that's right . industrial designer: and then  add on skins and with with this  tex spongy texture  things like that . project manager: So industrial designer: So we finished the prototype  presentation if you have  something else to say . user interface: marketing: I think the Project Manager would be interested to look about the financial issues in making these models . We have to give answers so marketing: user interface: I suppose that you this criteria , is it ? project manager: Project evaluation . This room is a bit small , but industrial designer: project manager: user interface: but I think it's okay for us to work with . marketing: I feel it's fine , we know we don't need  I think it's okay . marketing:   what type of product would you think could we make this more interesting ? user interface:  we I I know something , we need more cakes , more biscuits on the table while we have meetings . industrial designer: Yeah and also more well  more seriously I think it's it's a good idea to have  clear clear points whenever we do a meeting marketing: user interface:  . industrial designer:  prior to the meeting to have  well a list with the points who will be discussed or things like that , but I think it's alright . marketing: And the evaluation was project manager: Without without L_C_D_ , without speech recognition , it will be simple . marketing: So project manager: Yeah free free coffee user interface: Alright then , we finished ? industrial designer: Okay . project manager: Yeah thank you for your work and marketing: Yeah thank you , thank you very much 
The User Interface team believed that the product incorporated fashion elements to attract buyers, as some buttons were shaped like cherries and had a spongy texture. They also mentioned a banana-shaped wireless phone that sold for over a hundred Euros, making their product's price of just 25 Euros very attractive to customers. The product would offer basic functions, with the option for users to pay more for additional features such as an LCD and speech recognition with a microphone. To make the product look fancy and meet different customers' needs, the team suggested offering it in multiple colors instead of just one standard grey. During a discussion about creating a new product that was both fashionable and easy for elderly users to use, the User Interface team emphasized the importance of ensuring better usability and making the remote control visually appealing. The Marketing team also suggested considering different colors or shapes for the remote control.
What were the opinions of the User Interface and Industrial designers regarding the attractiveness and appearance of the product, as well as the price and ease of use, during the evaluation of the prototype and discussion of functional requirements?