I'll again be the secretary and make minutes , take minutes ,  and it will be three presentations , just like the last meeting .  , before we begin it , I want to say I've I've put the minutes of the  second meeting in the shared folder , but they're still not  quite okay . It  it  still some technical difficulties so the the first part of the minutes are very hard to read , because there are two documents that  were layered over each other . project manager: But  , from now on I won't use my pen anymore , so will be p just ordinary keyboard . industrial designer: Okay , when we talk about  components design ,  it's really about the material and the and   really the stuff we build  the remote controls of . We have to choose th  these  wisely and it could affect   a kind of grow of in  in buying  the remote controls .  the properties of the case ,  it has to be solid  in hard material like  hard plastic  with soft rubber for  falling and and   yeah , it feels  good in your hand .   they're telling me that  when we build  a remote control of  of plastic or rubber , the  buttons have to be  rubber too . I when we use a rubbled a doubled curved case , we must use a rubber push-buttons to  the the rubber double-curved case is a is a t  three-dimensional  curve in the in the design , which is  necessary when we want to be trendy .  ,  the basic battery , which I thi prefer because of its  its non  non-depending of of of    here you have to have a hand  yeah , kinetic  energy . Also in  this one , like in the watches , but a remote control can lie on a table for a day , and then you push  a button and so you don't have to  walk with it all the all the time . marketing: project manager: industrial designer:   also the case material ,  I think that plastic is the is the best with rubber , because  wood or titanium would also be a bit weird .  , the base station is also off the shelf , all the materials and the components are  just available in  in our  factory .  , it's all  off the shelf and even the speaker and the wireless retriever are all  available in our company . Could be  something special to our  remote control , and it's possible , but it only cost a bit more , but maybe it can be  within the limits of twenty five Euros . industrial designer: I th I got an email with  some examples and it these were were the most trendiest one . user interface: industrial designer: You see  a covers , which can be project manager: What are those , t tooth  brushes , or so user interface: industrial designer: I don't know .  marketing: project manager: But it's actually kind of  user interface: I project manager: well , it resembles the design I had in mind for this proj industrial designer: Yes . industrial designer: Yes , maybe we can  bri  bring a couple of  couple of types of  project manager: And we can we can steal their ideas . industrial designer: Maybe we can bring a whole line  with  with a huge variety of  project manager: Well , it's a possibility , too . industrial designer: Like  maybe radios and  television also  in this in this in the same style , but project manager: industrial designer: Yes , because we have to  we have to we have to bring the logo and all the stuff  back into it . marketing: user interface: I was thinking about just  the basic functions and I got  project manager: Oh , we decided upon that in the last meeting . Didn't we ? user interface: Yeah , but but then wh I don't know when there are new user requirements . Well , tha I didn't receive any new requirements or somethi user interface: I ha I ha I have the I have project manager: Just user interface: nothing . user interface: I dunno if they're maybe a little bit more , but project manager: Well we maybe we can think of that later . project manager: these are the ones you already summed up in the user interface: Yeah , I I  well , I pointed them out here , just to make it a little bit easier .  , I was also looking for what you said , for I got an email   about  L_C_D_ in in in front of the remote control . I don't know if that's a good idea , or maybe it's a little bit too much for twelve and a half . I don't know what kind of information it would user interface: Yeah , I don't know . marketing: Then you project manager: user interface: a little  too A little bit marketing: and then you've got a flag s Very big R_C_ . user interface: It's it's just the base things we already discussed that the no V_C_R_ or that kind of marketing: No . And I   thinked of the button sizes and I'm not sure  if they have to be big or  just small industrial designer: But you're the expert . user interface: Well , I'm not a e I'm the expert for user-friendly , but not for trendiness . user interface: Maybe it marketing: Well , if you save  Perhaps  s tiny buttons aren't user-friendly , then we wouldn't im implement that of course . project manager: user interface: Well  industrial designer: marketing: user interface: okay , that's your point . marketing: user interface: Yeah , I've nothing to s industrial designer: project manager: Well , w when we only use basic functions , we have the possibility to make the buttons larger . user interface: I thought so , but maybe with the project manager: Well , I think we already agreed upon the fact that the the the skip buttons and the cha and the volume buttons , th th those two have yeah , they have to be large . project manager:  th th the the two two basic buttons , you know , the to skip channels and to  user interface: Large ? Yeah . project manager: I think yeah , I don't know why , but I think that is that's t trendy too , user interface: Most the most used  buttons . marketing: Those are probably the the th project manager: because that's the mo it it you know , it's  acc acc  accentu  , how do you say it ? It puts an extra accent on the the on the simplicity of our remotes to j to make these two most basic functions extra big , like t marketing: Yes .  I've done some investigation , and  well I  got some information from fashion watchers from Paris and  Milan . And  the third point there in this  order if of importance , the third point , is a high ease of use . And  , well , for the idea , I've put some trends  for the market of elderly people . user interface: marketing: The younger market likes  Well , the themes of of this year are  surprisingly fruits and vegetables and spongy material . industrial designer: user interface: industrial designer: marketing: I found this image , which is  Well , it symbolises the idea of fruits and vegetables . But with a little bit of fancy project manager: Well maybe c then we have to do something with Sponge Bob then . I got some ideas user interface: marketing:  well , yeah , pictures isn't really good word , but  industrial designer: marketing: some symbols of fruits or vegetables maybe . marketing: And  , the docking st industrial designer: marketing:  I think the spongy material is is very irritating for the  remote control itself . But to industrial designer: marketing: Yeah , the To implement some spongy thing , maybe we can do it in the in the docking station . And  , we could bring one line with a dark colour  to   p  yeah industrial designer: marketing:   v how do you say ? project manager: For diversity or something .  marketing: Yeah , also a bit for elderly people who are a little bit crazy and want maybe want a little younger design but still the dark colour . user interface: Well , how  industrial designer: marketing:  it it it reaches a different market  , but it it it doesn't cost really much effort to b to  bring  like a black R_C_ on the market or whatever . user interface: But how do we use  fruits and vegetables in Christ's sake with remote control ? industrial designer: project manager: No , but I I I think that  our design already resembles so a piece of fruit . marketing: Yeah , there's there's always a user interface: make it a banana ? project manager: It's like a pear or something .  I think this part of the R_C_  well the upper the upper part or whatever is  is not not used with buttons , I guess . project manager: No , I don't think you have to do it like industrial designer: user interface: marketing: So you you can put some fruity things project manager: Yeah , but it that doesn't have to remind you , you know , like explicitly of s our f of a of a specific piece of fruit , but just , you know , like the the the the round curves . project manager: And so y I I think this y it already sem resembles  something like a pear to me or something . marketing: Especially i user interface: Yeah , but th yeah , but that marketing: Yeah , yeah . project manager: You do get the idea , eh ? The fruity kind of round user interface: Yeah   project manager: 'Kay . marketing: A and we could use one of these for the  w what is it ? project manager: Yeah ,  yeah , I don't know . user interface: But d don't we need a creative artist or something like that to m make it to feel like a a a a vegetable or fruit ? industrial designer: project manager: Yeah , yeah . marketing: And  , maybe , yeah , a b a banana is  is n not easy for a remote control , but m yeah . project manager: No , but I think it's it's already what we were were up to . project manager: it's it doesn't have to resemble  what I already said , a specific piece of fruit , but just , you know , like a fruity thing going on . user interface: marketing: B but that's great , and and and what I was project manager: And  , but I do like the marketing: what what I was saying , the catchy colours project manager: yeah , I do like  the f  to the idea of making a a y  , a catchy colour design and a d because I do I think a dark colour would be nice too . user interface: But , we we have to  There have to be the the the the firm colours , our own  colours has to be in it . Pictures was a was a bad word , but project manager: Okay , but what are the This is yellow . user interface: A yellow do marketing: If this is our docking station , we can make our logo over here . project manager: Yeah , on  n  on the bottom of the remote you can do marketing: Well , the button button over here or whatever , user interface: Okay , yeah . project manager: Okay , you can you open the conceptual design presentation ? marketing: Conceptual design , yes . project manager: but I don't think it's there  , yeah  , do we want to  use an L_C_D_ display , for example ? marketing: Well , it's nice , of course . industrial designer: Maybe maybe we can make a T_V_ guide on it , for the channel you're on . marketing:  project manager: Yeah , but it's so marketing: Yeah , but it should be li like this big , and I don't think industrial designer: No , no , only the T_V_ channel with the with  with  four programmes . marketing: Yes sure , but it it has to to show an entire title of a programme or at least a q a quite quite large part of it and then you get a very large L_C_D_ screen , because industrial designer: Yes , it can On your No , on your mobile phone you can y you can read text also . project manager: And it's also not I don't th even think it it looks s like sexy or something , user interface: Well well what would you display on it then ? project manager: it's industrial designer: programme  information or or or or g or a guide marketing: Programme information . user interface: But is it isn't that a already on T_V_ , a lot of new T_V_s ? marketing: But industrial designer: on t on teletext , yes . marketing: Well a lot a lot of T_V_s indeed show  when you  zap to a industrial designer: But project manager: But you're already watching the T_V_ , you're not gonna watch your remote control . marketing: But then we also  w need to bring out a line of T_V_s which we were planning to , user interface: Yeah , project manager: user interface: and we also have to yeah . Because the T_V_ has to send information back to the R_C_ , and I don't know if that's possible . project manager: marketing: Yes , yes , o of course it's possible , user interface: marketing: but you gotta  implement it in the T_V_s , and I don't think everyone's gonna buy a Real Reaction T_V_ within a month after the release of our  remote control . industrial designer: project manager: I really understand you want to make your job more exciting by putting an L_C_D_ in it , user interface: And I also industrial designer: user interface: marketing: project manager: but I I really don't think it's a good n goo because it also doesn't stroke with we wanted  c When we talk about the materials ,  it's a good idea to use these plastic materials with soft rubber stuff on it . It was our idea , you know , to give it a more sturdy look and that you ca like you can throw with it . project manager: But I don't think a L_C_D_ display fits in that image . marketing: That's true , that's true , it breaks f yeah , it it it's not very solid , it's  frag fragile . You could make it , but it's just it it doesn't I don't think it it's coherent with the design we're after . user interface: industrial designer: project manager: If we wanna user interface: Yeah , I dunno . industrial designer: project manager: And I've read somewhere that I've got some kind of veto veto  rights . project manager: But did we skip the Yeah , you could do marketing: project manager: m but what what i so what i but do you think we should user interface: Yeah , I don't know .  ,  I i if it's it's a simple p project manager: We're not even sure what what information we want to display on it . So user interface: No , that that's right , industrial designer: No   user interface: and  I also have to think about new functions , maybe buttons or something like that to control it . Kind of L_C_D_ or something or industrial designer: Y yes , you can use  buttons   w that are already  on the remote control for double functions . user interface: But how does it display then ? W when I go to the second channel , what what does it show me ? industrial designer: then you push a button . user interface: About that programme ? industrial designer: But but  yeah , what he said was right , about the televisions , they have to be  customised to the project manager: Nah , that's not gonna work . industrial designer: But maybe in future it will be a giant hit , and when you are the first marketing: No . industrial designer: you have the biggest  project manager: Do you know th like the the bigger rem  universal remotes , they have d L_C_D_ displays , user interface: Yeah . industrial designer: Yes , you can put  a little L_C_D_ display on it with  with lots of information . project manager: But it just it j it doesn't doesn't match with the our whole basic concept . But whe but when you put a a a transparent  plastic   screen on top of it , it i it isn't vulnerable . That's maybe not the most important , industrial designer: You can throw with it and project manager: but it's just user interface: Is it fashion ? project manager: I don't think so . industrial designer: When when you put  maybe a colour L_C_D_ t  screen on it , it's very special and very trendy to have  a remote control from user interface: I don't know . project manager: Yeah , well do you ha do you have to You haven't looked after the trendiness of L_C_D_ displays , have you ? marketing: No . industrial designer: user interface: Because our our motto is we put fashion marketing: Well , I think it's  I think it's pretty trendy , to be honest ,  but  I don't know if if if well , I'm coming back to the costs again , but I think  we gotta build a b pretty cheap design to to stay within our limits . project manager: Yeah , but we're gonna if it marketing: did it say a price also  for for  monogramme  L_C_D_ or  coloured L_C_D_ ? user interface: Yeah , if you want to be trendy you have to be coloured . Coloured marketing: Yeah really , user interface: If you have black and white or something , or grey , that's marketing: if y if you c i project manager: Then  then you better don't yeah , d marketing: I in in two thousand and four you can't  put something on the market which is a monogramme . industrial designer: No , but it doesn't sa say anything about a colour or But , I alf I also got a possibility to put  a scroll button on it . But project manager:   I really don't feel the whole idea of an L_C_D_ display . I don't know how well how to with you guys , but I don't really feel it . We already we're  user interface: It's too much  maybe  with with the L_C_D_ and the docking station and project manager: Yeah , we already have the the th th th base station gadgets , marketing: Yeah . project manager: and want and it   , do it has to be a simple design , which sturdy , which soft industrial designer: Yes , but o on the marketing: W we've we've gotta find a balance , of course . project manager: I don't think I j  , and really , I don't see how the the L_C_D_ display is gonna add anything , you know , on a design level . industrial designer: No , when y project manager: Y we want to it's simplicity , w you have two big buttons and you can do whatever you want with these two buttons , so you don't need an L_C_D_ . industrial designer: Yes , but but when you want to have something special project manager: Yeah , but we already have the docking station , which is industrial designer: Yes , but you had a picture of it from another company . industrial designer: project manager: but no , but it that's industrial designer: project manager: that's our that's our killer feature . marketing: Is that so ? Was it it wasn't just a prototype ? user interface: Well  I  industrial designer: Yes , he have a picture of it . project manager: but re we really have to cut this off , user interface: project manager: I re I know you I I I I I get the idea you really like it , you know , the the L_C_D_ thing , but I I think it's it's not a good idea , and we have already mentioned all the arguments . I don't  , do you guys agre How do you guys think ? I d user interface: No , it's too much . project manager: I'm sorry , maybe you can do something if we are at your own place , or make it make it make it happen in your basement or something .  industrial designer: Yes , maybe a bit of a cushion is project manager: Yeah yeah yeah , p Exactly . This is what it w Yeah , but it it was already what we're  we're after , you know , to give it  , you know , the soft touch in your hands marketing: Yeah , for the spongy  feel . industrial designer: Maybe it marketing: industrial designer: but then we have to look that it  w  will not  be too childish to see . And that's why I like the dark t col dark colour bit , you know , because it may be the design  , it's  maybe it is a bit of the marketing: Yeah . project manager: it's a bit nineties maybe , what we're what we're up to rat fun to this point . project manager: Yeah , that's that's true , but but it has to be a little big solid . user interface: But can we ge   project manager: It mustn't be too , n you know , th too overwhelming , then when you put it on your just user interface: Can we combine it or something ?  with  yellow and black ? project manager: Yeah . marketing: Well , we can as as I industrial designer: But that's not really fruity . project manager: But marketing: But , i project manager: Okay , but what  , what are other tef technical things we have to discuss ? user interface: project manager: industrial designer:  fronts of the We can have  different   fronts of the project manager: Should we do that ? industrial designer: telephone . That's project manager: The materials you  mentioned in your your personal preferences were all were quite okay . project manager: O o only only the last point your user interface: And tita  titanium , is  is is it a no ? industrial designer: Yes , project manager: no titanium's not not out of question , I guess . industrial designer: But also w Yes , b bu but when we use s soft project manager: But is it possible to use both the the plastic and so  soft things and t p titanium , as well ? industrial designer:  marketing: Sure . It will  make a huge noise or break other stuff project manager: It will it will break other stuff w when it's plastic , as well . industrial designer: But also on the colours , the young project manager: Okay , think of the possibilities and make it in completely titanium . Well would it be more trendy ? More chic ? marketing: Yeah , I think it I think it does . industrial designer: Yes , but a titanium remote control , when you're  watching T_V_  or your hands are a little bit sweaty , and the user interface: In trendy things . marketing: Yeah , o On the other hand , if you want to make fruit fruity stuff with  user interface: Yeah . project manager: Yeah , but I I really like the idea of the the the plastic and the big kind of thing . project manager: But the question is i then it's , you know , is is it fits in our s philosophy to make it  sturdy and simple and  , know , like  user interface: Yeah . Define project manager: When you make it titanium , it becomes more like some kind of gadget you actually don't need . And when it's big and plastic , it's like some fun stuff you can always have around . user interface: Isn't that titanium with a little bit of rubber ? industrial designer: Yes , it's w but it is  plastic . industrial designer: Yes , w we can do that on the on the marketing: What ? user interface: Yeah , he is . 'Kay ,  that that's very  with rubber , so it's very marketing: Oh , yeah . industrial designer: this is  just a project manager: Oh , maybe th maybe this is an marketing: Yeah , I th I think that's difficult , because  that's different material , and then you gotta have like    two material lines of of of industrial designer: No , we c we can make it from the same kind of plastic . marketing: Yeah , if it's just a colour  which you  which you change then , I guess it's it's nice to have one of these . project manager: No , I do like the idea of maybe a t titanium kind type of body w and then with s plastic colouration around it . industrial designer:  marketing:  project manager: You know , like the the soft stuff , marketing: Yeah .  , I I didn't got it project manager: But you can't make the plastic give  the ti titanium look . But if you want to la  yeah , last longer than two weeks or something like that , you can maybe marketing: Yeah . project manager: And  and marketing: project manager: maybe we sh should we t I don't know if we should talk about  , how how much time have we got left ? industrial designer: in a lot of other  user interface: I don't know . user interface: What time does industrial designer: in a lot of other product  categories like  even in b in bags industry .  , they began with  t typical  leather bags , but then they became stylish , with all all si all sort of colours , and w kind of fon of  of fronts , like we can use on the telephone and it marketing: Yeah . industrial designer: Like Eastpack  began a revolution with it with all this  kind of bags and and colours and and project manager: You putting in different colours . industrial designer: They have  also  a kind of    roses on it , a and  marketing:  yeah , yeah . But , let's think about the bas industrial designer: Then we can always  use the same design for a greater resemblance , but with new  with new colours , new marketing: Yes . project manager: But wha th our basic idea y  , you gonna we're probably gonna have like two type of materials , like the d d b the plastic  enclosure and then the the pads that surround it . But ,  do w gonna gonna are we going to give it a two-tone colour look , like the the plastic mould is in in one colour and the s the cushion pads around it are in another colour ? Is that the idea ? Is that a good idea ? marketing: How do you mean ? Th th the  base in a in another project manager: How many colours are we how many colours are we gonna we're   f  f user interface: The rubber . project manager: Like two-tone colour ? T industrial designer: There there are three  components three components type . industrial designer: You have the buttons , the the case  itself , and the rubber and th marketing: How the buttons yeah . project manager: I think maybe the case itself should be in one colour and then the rubber of the buttons , and the cushions as well should be in another colour . user interface: Or you just make  one colour ,  maybe with a a z a kind of like a big wave or something like  marketing: Yeah . project manager: Well , yeah , it's user interface: Not more than two colours I think . industrial designer: Yeah , or or when you use the buttons as black , it you can use two colours as well  marketing: Yes , definitely . user interface: The funct yeah , I was I was thinking about th the st do we still want a joystick idea . user interface: The volume , teletext and project manager: And maybe want to access a a menu or something . marketing: Yeah , but that's that's I was thinking that's gotta be on the television . user interface: Yeah yeah yeah yeah , b project manager: That's just i the only button only user interface: Yeah , but wha what kind of menu ? project manager: You know , I user interface: Is  isn't that different from every television ? project manager: No , I think most T_V_s have an  a menu nowadays to access the   screen settings . Yeah , if it's c if Yeah , I think it's okay to to add a menu button for  user interface: project manager: But that that covers all the all the other settings . marketing: and if the T_V_ doesn't have a menu , then industrial designer: But then you have to put  up and down and  left and right marketing: Yeah . project manager: No , you can use the marketing: Yeah , you can put that on the two eight four and six or whatever . project manager: Th in that way we have like only the numbers , the power button , skip and volume , and then   ten  rem marketing: yeah . So project manager: Something important about a s  , no ,  which sh  should remind us of the remote itself , I guess . marketing: Are we gonna do something with the  spongy thing there ? project manager: Just use I think the spongy thing already  comes forward in the in the in the cushions , pads and things on the s  side . project manager: And we will make it spongy and and  and  well , the fruity thing is just the shape should be fru i did I think this is kind of fruity , you know . Just round shapes with  user interface: marketing: Yeah , it's kinda fruity , and with th with catchy colours   w project manager: Yeah , but we're gonna have to we really have to think I think colours is very important , because it has to be flashy , but and but it d it doesn't have to be annoying , that when you  , know , some things is just over the top , and when you have it on your table for more than two weeks , you it just gets annoying , because it's so big and flashy . project manager: it has to be some level of subtlety , but we have to still have to think of how we manage to  to get to that . project manager: But we I think also we just so we have to do something with colour but also , I I think we have to keep the dark colour thing in mind . project manager: too much colour maybe m  user interface: Too much colour , i it  when you got it in a living room , it's too much maybe project manager: But our des design experts will  work that out . It has to be project manager: Okay , well I think the meeting will be over within a minute . Well , you will read the minutes  in the you can find them in the user interface: Oh , okay , yeah . You see a kinda prototype you can a little bit more  industrial designer: I will make one in the next  twenty minutes <doc-sep>project manager:  in the last meeting  the marketing manager had presented  her method of working , meaning gathering i suggestions from everyone to see how she best could market  this this product at the within the budget  that was given . In addition to that to make it sell , of course ,  the marketing manager w wishes that it be very attractive , marketing: project manager: or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause  if they say , well , I go home and think about it , that won't work . project manager: Our technical manager has then said that she feels it should have a chip marketing: project manager: that has infra-red bits and it has an interface controls w interface that controls the chip . If too many buttons are pressed ,    child lock  and  maybe a display clock so that people could  you could see the time , you know , what show they want to watch . So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder  for the for the  item . project manager: interface designer   has mentioned that the that it , of course , should have an on-off button , and also has mentioned an interesting feature that it should have maybe a channel lock . marketing: project manager: And even possibly a timer to so that people can program their favourite   program on th right from the remote . project manager:  are we all in agreement that that's about what we discussed last time ? Okay . And  I don't know whether the order matters much  , I don't I don't think so , so whoever w wants user interface: Okay , I can start first . user interface: Now as an interface designer , I would give more emphasis on the interface , how the remote looks like so that it is sellable , it is attractive to customers . This messages could be  switch on-off message or switch to next channel message or swapping the channels or switching onto a particular channel , like you can have the numbers one , two , three , four , up to nine . project manager: Nine what ? Nine channel  switches ? user interface: Pardon me ? project manager: Nine channel switches ? Is Yeah . user interface: by which using which you can swap the channels if you don't want to see the third channel you can swap it to the fourth channel or vice versa . Then it should have a next button , and next button channel by which you can keep on  v   eh scrolling the channels one by one . user interface: Then you should have a button which should which ca which can be used for increasing or decreasing the volume . user interface: Then , there should be a button which can give subtitles for a particular program which is going on a television . For example , if you are watching a French program and you would like to have a subtitles in English , then there should be a channel which can trigger this mechanism in the television so that the user can see  the the subtitles on the screen . user interface: Then there should d  there should be some buttons which can control features like the colour , colour of the picture , the contrast , sharpness , brightness of the picture . Suddenly if if if   viewer he gets a telephone call , and if he want he doesn't want to switch off the  T_V_ , but he he can reduce the sound , he can bring the volume down and he can watch he can  while talking he can watch the T_V_ . So a remote can be th can be  designed which can have the voice recognisers , you can record your own voice project manager: user interface: which can be recognised by as voice recogniser in the television , for example , if you want to see we if you want to see the ninth channel if you say just say ninth channel ,  th now the the  yeah , the remote will automatically it will switch to the ninth channel . user interface: So the T_V_ will have some recogniser which will recognise the user's voice and accordingly it will change its functionalities . user interface: Then , these are some of the remotes which are different in shape and colour , but they have many buttons . user interface: So  sometimes the user finds it very difficult to recognise which button is for what function and all that . Yeah , so this is one of the interface or one of the remote which has this vi voice recogniser . marketing: user interface: And this has multi-purpose use , it can be used for T_V_ , it can be used for cable-satellite , it can be used for V_C_R_ , D_V_D_s and audio . project manager: user interface: Can you go on to the next slide ? Yeah , now this is an interface for a chil  for a remote   which a child can use . user interface:  this is user-friendly , it's very attractive and  children can use it as well as they can play with it . user interface: And this this  child  interface has minimum buttons marketing: user interface: and all the important  buttons are there in this small , compact , attractive child interface . Now this is a big over-sized remote which cannot be misplaced or it's impossible to misplace . user interface: project manager: user interface: So this is No this is a very big , you cannot misplace it anywhere . marketing: user interface: So this is a jumbo universal remote control and it's impossible to im misplace or lose . And the personal preference  would be a spe   to incorporate speech recognisers  which will respond to user's voice for a particular  function .  any comments on  her presentation ? marketing: Well ,  looks like we still have quite a choice of things out there . I don't think that we can get  The T-shape is good , the child one is good , the too big to misplace , I think it's just funny . marketing:  I don't think that's gonna be our impulse purchase at the checkout counter . user interface: project manager: No , I think the these are her presentations , but  as far as the decision making we getting to that after after marketing: Yeah  . project manager: but if I just wanted to know whether anybody had any any anything to add to her presentation . industrial designer:  this time I'm I'm going to  concentrate more on the components and the technical side of the remote controller design . marketing: industrial designer:  the first one is case to keep all the components like integrated circuit , battery , etcetera , etcetera , it's like  it can be a plastic one , hard plastic , so that it can be strong , even if you just   , you know , if you if it falls down , then it doesn't break . industrial designer: yeah , and also  using of colouring compon components like  if we want to have different colours , blue , red , green , so   we have to use  some colouring compone compone components . marketing: industrial designer:  which  we can use a highly sophisticated one because it's like the it's like the heart of the remote controller . If it is not efficient then everything wi is going to be  like  the lef ess less efficient so it you should we should have a highly sophisticated one . Suppose if it is thirty-eight degrees outside forty degrees outside , it should it should  be able to re  resist the  temperature   highs and  high temperatures and low temperatures . And the  other component we should  we have in the remote controller is a resistor  which is like   i it is very very much important for the electricity  flow through through through the  remote controller and  also a capacitor which is a b which is a m I think it's it's like a battery , capacitor . industrial designer:  a diode , a transistor , a resonator , these are all this  technical  electri electronic compons  components which are which we have to use in a remote controller . A battery  , I would like to suggest one thing  if we  if we will be able to make a res rechargeable battery then we sh we need not go for a high performance battery , even if it is a low performance battery it ca it can't l it can't charge much . Then also we can If it is a rechargeable one , then  people can use it for a long time , so in that way we can cut cut the cost , but w   that we have to make the battery as rechargeable one .  when you press a button , when you do that , you complete a specific connection that means when you when you press a button there will be a s a small circuit underneath the button , and it will send some signals through the wires , marketing: industrial designer: and then  the chip will send start connection and knows that which button is pressed . Suppose you have pressed channel one button , number one you have pressed , then the  chip will know that the number one button was pressed . marketing: industrial designer: It pros produces a mors morse code line signal specific to that button . Suppose  the  user has pressed butto button one , then it will have a spe the circuit will generate a specific morse code to b that that button , and the transistor will amplify the signal and send then to the L_E_D_ which translates the signal into infrared light . It will amplify the signal and it will send it to the L_E_D_ and which translates the signal into an infra infrared bits . The sensor on the T_V_ can see the infrared light , and seeing the signal seeing the signal re it reacts appropriately , that when it sees the amplified mo morse code signal , then it will  it will  know which  what what action it has to  do . When you look at the   remote controller  it's it's it this is a normal remote controller . And  if you open the remote controller you have this circui circuit board and few electronic components , marketing: industrial designer: like you can see a chip there which is having eighteen pins , project manager: industrial designer: and also a capac  a capacitor , three resistors and also a resonator    yeah , and di and a diode transistor . industrial designer: The electronic components  all of the electronic components have all those  things like a chip and d diode transistors an Yeah , di  can y  you can see the T_A_ double one eight three five labelled  chip  . industrial designer:  you can also see the   the green two green things are  these are they are they are resistors , user interface: industrial designer: and  just beside that you can see a transistor , and a   cylinder shape ,  that one is a capacitor . Actually ,  building a circuit bo board is pretty pretty  easy and also it's a it's a l l inexpensive .  it's it costs less than what you print on a paper , because   when you when you are building  some circuits some   circuits and also wires , it's it's better to go for printing , because  you can build these kind of k circuit boards on a on a bulk and it's just printing , nothing like  , you know , you don't need to use wires and all . So th that green  thing is a circuit board , and also you can see  there are b s like   access for buttons , like when you press a button , the circuit under the button will be activated  th it will it will he get some signals from it and it will  it will ch its ch se send a signal signals to the , yeah ,  integrated circuit . And  like  we have  designed  before we have seen some  few things like instead off buttons we have some scrolls .  b but a b a push-button requires a simple chip underneath it , but whereas a scroll wheel requires normally a regular chip which is a higher price range . industrial designer:  and a as energy source we offer a basic battery , a more ingenious  hard dynamo ,  a kinetic provision of energy , more than what is that you shake casually to provide energy . Like we can have a ma material such as plastic , rubber , wood , titanium , but titanium we can't use .  and also for electronics we can use a simple and regular  re or an advanced chip on the print ,  also infra it includes the infrared se sender . project manager: Any particular comments by anybody ? marketing:  yeah , on the scroll and the push-button ,  ca you can achieve scrolling by repeatedly pushing a button ? industrial designer: No , no , no , th the the the scrolling wheels are different , like you can go for a sw switches like buttons or scrolls ,  which which we used to do before ten ten years before , I think . industrial designer: Now , nobody uses that because you need you need a a k sophisticated chip and all . project manager: We don't have a lot of time left and we will still have to make a decision , and the marketing expert has to present her her thing . marketing:  alright , my method is  I'm interested in what the competition is doing , and wanna see how we can make ourselves different from the competition , so I've really been looking at the press and the ads that are out there for other remote controllers . And then when I'm out  in people's houses or at meetings or anything like that , I try to notice what kind of remote controls people have , and if it's convenient in the conversation I ask about it . They don't want to have to squint at small print  , they want buttons whose functions are obvious , and they want  as few buttons as possible , and they don't care for the mode thing .  and our preference is , as far as I'm concerned , are we got to get to the market before the competition . Ours has to be look really great and it has to come out before the others , so that we have a leg up on time to sell it and push it before other people get out their Christmas item . If we try to tell people it has too many great features ,  the consumer just gets confused and we don't get anywhere . So we've gotta narrow our selection down to li two things , I think , that we gonna say are really great about our our our new product . They are more back into soft feel , spongy feeling things , things with maybe a little cloth on them . project manager: And  so what do we think on the concept marketing: project manager: of the remote ? marketing: You wanna try to come back to yours , and limit yours a bit ? project manager: Y user interface:  yes , I would like to include this feature which is called as voice recogniser . marketing: So speech recognition is most important as far as you're concerned ? user interface: This could be  one feature which could be sellable . industrial designer: Yeah , but w marketing: Yeah h that could that could that could be our star feature . industrial designer: Yeah , but but I what I'm  very very much doubtful how how  far it will work , because a speech recogniser like i it it has its own   problems , issues . marketing: Distance problem ? industrial designer: Yeah , it's not distance problem it it's recognising a person's voice , user interface: industrial designer: like maybe different people will be having different voices , so it like it's  everything so i marketing:  . project manager: Well , you you teach You have to teach  industrial designer: So to get a good recogni recognising system , it's a costly thing , I think . marketing: user interface: No , it's it's ,  yeah , it it's like your recording of  all   a question already , and then you're expecting an answer from th For example , you have a T_V_ system , I'm the user and my family members are the user , industrial designer: user interface: I will already record  a question like ,  good morning , industrial designer: Yeah , but Yeah . user interface: So I'll say just good morning and the T_V_ will switch on . project manager: Okay , before we get too far off here  , the components of the concept is the energy . project manager: User interface concept ,  interface type , supplements marketing: project manager: That will be your area I think , right , Jana . user interface: Supplements like different types of features buttons , like can have a f mute button or a swapping button . marketing: Well , I think that Yeah , project manager: Oh , like marketing: or or like her speech recognition would also be a supplement . marketing: Okay , so why don't we put down speech recognition if possible pending some more research from our industrial engineer on how expensive that is .  our next meeting will be in thirty minutes , and the  I_D_ is to this is the individual actions to be taken until then , to have the look and feel design , and  the U_I_D_ is supposed to  come up with the user interface design , industrial designer: project manager: In this phase , the two of you , Jana and Francine , have to work together on a prototype using modelling clay , it says here . project manager:  if you have any questions , you know , you you can always  contact me  or  or your coach , I suppose . user interface: marketing: Wherever they're hiding ? industrial designer: project manager: user interface: project manager:  so  I think we conclude the meeting here and we come back in   thirty minutes , according to our timetable here <doc-sep>Sorry ? Okay , everybody all set to start the meeting ? Okay , we've got half an hour for this one  to  discuss the  functional design . project manager:  so hopefully you've all been working away , and I've put the minutes of the last meeting in the project folder .  kind of  got to know each other a little bit and  got familiar with all the equipment and started to discuss  a bit about the project , you know , cost-wise how much how much money we had to s  just want to tell you that you have three new requirements , which is the The first one is that   the company's decided that teletext is outdated  because of how popular the internet is . Nobody uses teletext very much anymore , so we don't really need to consider that in the functionality of the of the remote control . project manager:  they've also suggested that we  we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else . I think the worry is that if the project becomes too complex then it'll affect  how long it takes us to get it into into production , the time to market . So  , we're just gonna keep it simple and it'll just control the T_V_ . project manager: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design . marketing: And the slogan , like the actual written slogan , or just to embody the idea of the slogan ? project manager: Well that's the thing , I'm I'm not sure   th because on the the company website ,  what does it say  something marketing: 'Bout putting the fashion in electronics . project manager: Yeah ,  do they Is that something they want actually written on it , 'cause it's quite long . So those are the three things , just not to worry about teletext ,  only control the T_V_ , and  and  incorporate the  colour and slogan of the company .  so is everybody okay with any of that , or do you want me to recap at all ? industrial designer: Nope , we're all set . user interface: Alright  , can I st steal this from the back of your laptop ?  project manager: Oh yeah , of course , yeah .  Right to do the  the design I have I've had a look online , I've had a look at the homepage , which has given us  some insp inspiration from previous products . user interface:  I've had a look at the previous products to see what they offer and  I would like to ask you guys for  your ideas about the design at the end of the meeting . user interface: having a look at the existing products , I found out that  it tends to come in sort of two extremes , there's either  a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing . That one's perg and that one's prog , and it doesn't really tell you what it does . It's got only the basic functions  but  it's the same size as the the hard to use one .  so I believe the the advanced functions should maybe be hidden in a drawer , or something like tha from the bottom of it . marketing: M yeah , like a lot of a lot of what I've  read and prepared for this meeting fits in really closely with what with what Craig's just gone over . So in part I could I could give you some of my personal preferences but I could also th add some to this which is just about sort of  sort of market research . marketing: But anyway , project manager: Shall we sh well we'll stick to kind of your area for now . industrial designer: Which which is the clunky one , the one on left or on the right?. marketing:  clunky in what sense , like  h heavier ? Larger ? user interface:  I think it's supposed to be the same size , but  it's got much fewer buttons . It's , you know , it's very spread out marketing: I see , so it's more just basic .  like the one on the left looks quite  quite complicated , and that P_R_T_ p P_R_O_T_ thing is incredibly confusing .  so I see I see why yo you know you might prefer the simpler design , but yeah you don't want to lose out on , you know , what it does , so maybe you know marketing: project manager: you know you get a lot of remote controls where you kind of flip the thing open , industrial designer: project manager: I think that's a good idea . user interface: do we have any functions that  we'd want on it ? marketing: user interface:  so far I've got  on and off ,  switch the channel up and down , and put the volume up and down . user interface:  they're just the the very basics you could use for a T_V_ .  , you say that's a h a required one or a requested one ? Would you like marketing: Which was that ? user interface:  the channels like the the numbers on thing ,  marketing: Up the numbers , or the up down ? project manager: God , I wou I would say that's required , marketing: project manager:  there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels , marketing: Yeah . project manager: what else ,  So don't need to worry about teletext , marketing: project manager: don't need to worry about V_C_R_ ,  any kind of like display controls at all do you think we need to worry about , marketing: We don't ? No ? project manager: you know like brightness and contrast ? marketing: Yeah . Well I think I think es essentially what we're doing right now is we're categorising . We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ? project manager:  . marketing: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have ? user interface:  project manager: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice ? user interface: to start with  sort of a bit both ,  we need to find out exactly what we have to have project manager: Well , do you wanna maybe just , at this point decide on what we absolutely must have as a p as a function of this . project manager: so so far , just to recap you've got volume and channel control and marketing: Yep . user interface: There's  on and off ,  volume and channel , and skip to certain channels with the numbers .  marketing: Well , one one way I would look at this  would be that we a approach the different controls in terms of  like control types , so that for the user it's very clear what they want to do where they go . marketing:  and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible . project manager: Oka marketing: For example if we had audio controls , those could be something people set up very rarely . Maybe they're un they're they're they're in a little area but covered up  , project manager: marketing: things like channel and volume  are used all the time , so we just have them right out on top ,  very just very sort of self-explanatory .  so maybe we need to think about having three or more groupings of controls , you know like one which are just the the habitual ones that should be right within your natural grip . project manager:  well , just to to wrap up quickly on this this little section Have I just lost Oh no .  ,  do you think maybe that's the only kind of  essential requirements , and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that , maybe like a mute button , that sort of thing . project manager:  okay , industrial designer: project manager: if we can move on to next presentation then please . project manager: Do you wanna user interface: Do you want to switch places ? marketing: Can this can this pl reach ? Can this plug come across ? industrial designer: No . marketing: Here , I'll just Why don't I just user interface: Just just switch them . marketing:  er , can you go up behind me ? Kinda This is so This project manager: bit complicated . It'd be nice if everything was wireless , wouldn't it ? marketing: I'm all in a knot now . So I can I can say already , I dunno whether this is for good or for bad but there'll be a lot of kind of  redundancy in the in the the issues and the the  the things . marketing: Which is ma not necessarily a bad thing , but may what I've already started doing is cr I created a slide in in my presentation here so  so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine , because certainly I I have a hard time separating separating things completely . marketing: Obviously obviously what you've just told me what you've just told me impacts a lot on what  like market research  that that I've been project manager: Okay . marketing: So how do I how do I get this up ? industrial designer:  function F_ eight . Just  Before I bring this up what I'll just say is  what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing . And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide and do you know what  , so . So  does that make sense ? So what I basically got is I just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities . So  I'm thinking here about  primarily about customer needs , that we start with the customer , and w you know , what they want and what are issues with with  existing products .  to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics .  and then , as I say  w we'd like to prioritise our design features from this and  project manager: industrial designer: Bouncing on top . marketing: So this is what I've found here ,  a lot of this is new to me , so we'll just read through together .  the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for  slightly more intuitive control , such as voice recognition . So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't doesn't really appeal to them . marketing: So I think what we're doing is we're trying to take like if for me this is sorta like three different different  inspirations , you know , one is that we want  something that's high-tech but we want it to seem easy . And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands . This is  why I mention when Craig was  showing us some ideas that we actually try and group controls , so d it doesn't just look like a big panel , kinda like when you you look at , you know , a new computer keyboard , or something that is quite explanatory . industrial designer: Is installing a new remote control something that people marketing: no , that did not come up at all . And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this , I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy . marketing:  people  additionally aren't aren't liking the appearance of their products , so we wanna think about as we take all the sort of the techie features how we can  put that into a unit which is which people like . marketing: Yeah , so you know just c looking at what what Craig  Craig's i  ideas are s sorta tell me that maybe what we wanna do is try and  separate the different things that we wanna include in this . So if we do say well we want there to be all the technology will we try and make that almost be like optional technology . You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can , but they have little panels where you click and there's just like tons of features you go through . That's s that's sort of the  But I I'm my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it . marketing:  I I haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that . marketing: So Alright ? Any  comments on all of that ? project manager: Well ,  one of the things that we have to decide on by the end of the meeting is who we're gonna be  who's our our target audience , our target market . marketing: That's  project manager: so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ? marketing: Yeah . Well i if if like twenty five Euro is our is our selling price then you can imagine , marketing: Yeah . project manager: well I don't I'm not really sure how much that will retail at . project manager: But you want it's somebody who's not gonna just use the remote that comes with their telly , I suppose , they're gonna actually go out and buy one . industrial designer: I think it'll be the mid range to the high end market , in terms of people . 'Cause twenty five Euros for a remote , how much is that lo locally in pounds ? project manager: It's about sixteen , seventeen pounds , I think . industrial designer: Is that too is that a lot of money to buy an extra remote or a replacement remote ? project manager: Yeah , marketing: industrial designer:  so maybe not the high end range , but maybe middle , middle up-ish . industrial designer: You know how much ? I dunno I guess you pay , what , ten ten quid for a remote ? project manager: Okay .  if you lost your remote and the first thing you just wanna go out and get , project manager: Yeah . industrial designer: would you how much would you pay ? marketing: This this kinda touches on your comments there , David . marketing: and these are this is a table of h what people would pay more for a certain feature . project manager: Okay marketing: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is . project manager: Yeah , so do you think we're we're aiming at a fairly young market then ? industrial designer: Yep . user interface:  project manager:  do you think then  voice recognition is something we should really seriously consider ? What what do you think , Craig ? user interface: Well , did you not say it was the the adults that were going for the the voice recognition ? Sort of the the older group . user interface:  f marketing: It does it does fit with the market that we're sort of identifying , project manager: N yeah . marketing: in terms of project manager: I think we are gonna have to narrow it down , to say let's target these people and give them what they want marketing: Okay . project manager: and 'cause you know , there needs to be some kind of selling point to it . project manager: Just kind of young professionals ,  th like if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that . industrial designer: I I think twenty five to thirty five is is is fair to add that in as a group as well project manager: Yeah . industrial designer: because that's more than half your group of people who are willing to at least try and use your technology . project manager: You know , they have bit of expendable income to spend on this sort of thing . industrial designer: I think perhaps that age group is significant as well because those are people who use the computer , marketing: industrial designer: I think people who are maybe about I wouldn't say thirty five , marketing: industrial designer: but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that . industrial designer: So these are people who are gadgety , right ? project manager: So marketing: industrial designer: People who are u growing up used to , you know in schools and in universities , project manager: Yeah . industrial designer: when you go on to their working lives , people who would you know regular project manager: Yeah . project manager:  okay , so  industrial designer: project manager: so shall we make the decision  to include speech recognition marketing: If we can . industrial designer: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now , project manager: if we can . industrial designer: because  , based on what you've go y everybody's saying , right , you want something simple . Why is that ? industrial designer: You want basic stuff and you want something that's easy to use . marketing: Could it be an on off thing ? industrial designer: marketing: Like if you want it on industrial designer: but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology , project manager: Where you can activate it and deactivate it ? marketing: Yeah . industrial designer: rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this . industrial designer: anyway it's a it's something that can be used to fulfil a function , but at end of the day we don't look at the technology , but we look at the function first . project manager:  might have been a good idea to all deliver our presentations and then discuss , but this is this is how we're marketing: Yeah , it's good well it's good to get ideas out while they're fresh in mind . marketing:  project manager: Oh it's something that's just occurred to me as well is if we make it  speech reco if we incorporate speech recognition , that's appealing to people  maybe with a physical disability as well . marketing: like we're kind of what we're b sort of getting in into here is mating different  design features together project manager: marketing: that they user interface: I reckon one problem with speech recognition is  I've actually seen one of them used and  the technology that was in that one wasn't particularly amazing , so you end up yelling at the control for hours . project manager: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ? user interface:  I think it'd probably quite expensive to put in .  I guess I try to define like what we're doing now , try to define what we're trying to get done . industrial designer: We've used it , we're familiar with it , but we're we can't n we haven't narrowed down  exactly what the things we're trying to fulfil , like Besides the basics , I think back in the back of our minds we know what the basics are . Has to change channels , has to change volume , but in like specifics , right , which one of the basics are you trying to target .  are there certain parts of the basics that are more important or less important than the basics ? marketing: industrial designer:  and I just the idea is just to get everybody to  I usually have a have have a design that's there as a basic , so , you know , things that to start everything going . But I guess everybody does have some idea , so I don't think  there's a need for that . industrial designer: from the basic technology point of view , the basic steps that you need  in the diagram and in this slide probably works better . industrial designer:  and that power source is important because it ties you down to  how long the device will last . That might be constrained because that you might need to power a microphone , you might need to power other things , so that's one perhaps constraint there .  Th Okay , the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes , whatever . industrial designer: You know , and that  picks up an input from a user ,   a logic a series of logic has to decide what the user is telling the device , and the device has to r you know , based on you push button A_ , so I will do something with button A_ . industrial designer:  and then it needs to be able to send the signal out to the device itself which is the receiver here . It's fairly general ,  and I guess the purpose of this is also not to restrict you in in the way you're thinking , project manager: industrial designer: like  voice recognition , right , if it's something which is important then we just add more power rather than having a thing that we don't have enough power . industrial designer: but  these are functionally , you know , the base , marketing: industrial designer: I think we should maybe you you wanna go back to what the functions are ? I think that's more relevant to a discussion ? project manager:  . project manager: Well , do you wan do you wanna finish up your your whole presentation then ? marketing: Sure . Ps Oh , it's just putting the rest of it into words , but it's essentially the same thing . marketing: And like on the means b industrial designer: I guess this would be marketing: Since we're on the topic of the technology ,  are there any like what are our options ? industrial designer: Yep . marketing: Alright , what's what i in Is this the only way that we go about it , or are there other thin industrial designer: these these aren't technology options in that sense . industrial designer: For example , if you needed  if you needed to add  a voice recognition , right , then your user interface would be split , project manager: industrial designer: but I think the basic functions are the logic , the transmitter ,  and the receiver , okay , project manager: industrial designer:  and those are things that based on what your user interface requires then we'll add more functionality to it . industrial designer:  there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example . industrial designer: Okay ,  are we gonna restrict ourselves to using the traditional technologies of infra-red thing ? project manager: Okay . project manager: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect  how long how long it took us to get this to market , so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about  how we transmit it industrial designer: Yep . project manager:  because  it it's tried and tested intra-red , so we could stay with tha industrial designer: There might be one other problem with the transmission ,  in particular right now , since we're talking about voice recognition .  if somebody's gonna h talk to the device , you ideally want them to hold it to them . industrial designer: it's something very natural , I guess , you know , to hold it , to signal to the user , project manager: Yeah , industrial designer: Then you need to send the signal out , so because if you're using infra-red , the line of sight  say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it . industrial designer: but it's something which you may have to think about later on in the process .  does c is our controller is it have the option of being  on a standard  frequency as all of the other equipment , so that the one controller can control several pieces of equipment ? industrial designer: There's there's not much specific specific information , project manager: W industrial designer: but I think that  one indication of infra-red mean that you're just targeting traditional devices . project manager: In the new requirement spec they said just to focus on the T_V_ , industrial designer: marketing: Just to T_V_ , okay . project manager: is it worth considering like having like a charging unit as opposed to just regular batteries ?  is that something we really want to go into , do you think , industrial designer: There's a there's project manager: or should we just consider running on regular batteries ? industrial designer: Okay , from from a from a component point of view there's added complexity , and you add cost to it , project manager: -huh . marketing: project manager: Okay , industrial designer:  and most users are very f use already used to the idea of buying batteries and putting it into the controller . industrial designer: But unless the controller's gonna consume a lot of batteries , like he's gonna run through like twenty batteries a month , project manager: Yeah . industrial designer: then I don't think rechargeable is something we should you know , we really need to care about . So basically the  I'm just gonna just recap  what I said at the start , was that  the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at , industrial designer: project manager: and what exactly the product's gonna do . project manager: Are we all happy about the idea of  aiming the product at  the fifteen to thirty five bracket ?  and also the funct the the actual functions of what it's gonna do . project manager: user interface: I think we just say that it was gonna be the the most basic stuff possible . marketing: And is it going to include any of the  the more advanced features , or are we gonna eliminate those ? user interface:  I think we include mute , but apart from that  I think we just we'll go for the simpleness . R is it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door or some project manager: Yeah , it's as optional functions . marketing: 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that . industrial designer: Another thing that you were saying about categorising the controls ?  maybe I could suggest we we break them down into three simple categories . industrial designer:  this may not map very well to advanced functionality especially , but I think that  from a manufacturer's point of view , from a person designing the device , marketing: Yeah . industrial designer: but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear , project manager: industrial designer:  it's something they do other things to like turn it on and turn it off .  like so what we could have is like three buckets , right , where we could throw things into , project manager: Yeah . project manager: industrial designer: like if we want this feature , let's throw it into there , and then from there decide whether it's basic , or it's non-basic .  so  I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway , marketing: industrial designer: project manager:  for  our Industrial Designer , you're gonna be thinking about the components concept .  User Interface Designer gonna be thinking about our user interface , and marketing you're gonna be thinking about trend watching . So  I dunno , just just to to ask now if you've got anything else you've thought about while we've been talking . Andrew ? marketing:  yeah , just I just wanted to ask then before we wrap up , shall we agree for sake of  sort of clarity and when we when we r resume that we'll u use this idea David's proposed , where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this . user interface:  just about the three buckets ,  what would go in the the device functions one ? industrial designer:  things like on off . Because the on off also goes , you know , like on off like power , not on off sound . Although you don't turn off the video on your T_V_ , but  you might wanna you know turn off the sound , project manager: Okay . industrial designer: say you wanna pick up the phone , there's a mute button , right , so you you have you have a choice of putting it on to  others or a device . project manager: Okay , so you're gonna have  audio which is gonna be like you know your bass settings and actual volume hi marketing: project manager: Okay ,  marketing: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more industrial designer: Like random which we have no other place to put , but we need it somewhere there . industrial designer:  even even if it doesn't map very clearly what happens is that people at least have some in their mind . industrial designer: It's easy to use , I think that's one thing that  and I guess from the component point of view it's easy to build as well project manager: Okay . project manager:  so yeah , I guess just things to think about are you know like the fact it's gotta look good , industrial designer: project manager: because of who we're we're , you know , targeting this at <doc-sep>industrial designer: project manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . And  so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . industrial designer: You can  choose the direction and if you just push on it it's considered like a enter function . industrial designer: You have on the  on the side here the microphone for the for the speech recognition system here . user interface: industrial designer: And here the the switch that control if you want project manager: Why you why you you put it in the the side ? industrial designer: Well I I I think  it's the project manager: It's not a good place maybe . industrial designer: Yeah but user interface: No i i it's the all around camer  microphone isn't it . marketing: Is it an only a single mic or a microphone array ? industrial designer: Well so it's a microphone array . industrial designer: No user interface: Yeah industrial designer: it's just a single microphone , and you I I think  we we put it here because I think when you when you are browsing your L_C_D_ you will be close to user interface:  . industrial designer: well it's better to to to place it here th than here , for instance . industrial designer: And here is a little switch that control if you want the the speaker  recognition system to  to be on or off . project manager: How much does it cost this one ? industrial designer: Well this this prototype is  made for about  well fi fi fifteen fifteen dollars user interface: For the project manager: Fifteen dollars ? user interface: Yeah . industrial designer: fifteen dollars , project manager: Ah it's above it's above the budget . industrial designer: but  well it's not it's not  yeah , but  it's just a prototype and if we  if we optimises the  the  voila . project manager: How many b battery is there ? industrial designer: How many , excuse me ? project manager: Battery . industrial designer: Well  f battery , we use  about  user interface: Is it n the two A_A_s batteries in it . industrial designer: Yeah and you just project manager: So one one battery ? industrial designer: On  yeah one battery . industrial designer: marketing: user interface: You just n  marketing: Now what is the whole day rating for that ? industrial designer: The excuse me ? marketing: Whole day's rating . user interface: marketing: What type of battery ? industrial designer: Oh yeah it's just a r  simple battery a rechargeable  user interface: Yeah yeah . industrial designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger user interface: Yeah . industrial designer: Then the next time you pick it , oh project manager: industrial designer: it works . user interface: I forgot to tell you there is only a single button there , b this button industrial designer: Yeah just explain the button  Norman . This button is like the mouse is like a joystick , industrial designer: user interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . industrial designer: user interface: You can move up , down , left , right , or you can do a swing . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . marketing: And the L_C_D_ is this one , on the remote ? user interface: Yeah . industrial designer: project manager: I think it's not a good idea because after maybe one or two months of function is getting destroyed . project manager: industrial designer: Yeah it's project manager: industrial designer: So we have the the second version also with the different  button configuration . marketing: industrial designer: So basically th it's the same  marketing: -huh and also the switch . user interface: marketing: And I think you forgot a point here to have an button to find the charger , user interface: Oh no marketing: because that's a major that's a user interface: th actually th we'll come to that point in our industrial designer: Yeah it's it's it's embed in the  speech recognition system . marketing: Okay industrial designer: So marketing: and if you disable speech recognition system then ? user interface: W w I'll I'll come to that point later on . user interface: Th they either these with the  the the charger any project manager: With the remote control . project manager: Okay so the price of the charger included in the user interface:  it's a standard module so you should get it for a cheap price  . user interface: It's that same charger that you can use for the hand-phone but  again depends on the types . I think we have to investigate more on that , but project manager: The price should be below twelve and a half Euro . Yeah project manager: Well that's so user interface: but as the Marketing Manager says , people is willing to people are willing to pay more for good design . project manager: We have we have just marketing: Yeah people are willing to pay more , user interface: industrial designer: marketing: but the company is not willing to invest more at the moment . project manager: And the price of production user interface: industrial designer: Alright please  go on Norman with the special features . marketing: Or  user interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , marketing: user interface: so is  modular . user interface: Yeah yeah , project manager: user interface: for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , marketing: Something like customised . industrial designer: user interface: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . industrial designer: You also have the the the two other modules for the parental control project manager: But user interface:  yeah yeah you should present that . industrial designer: that that you ca you can add up to the to your remote control marketing: And this is other one ? user interface: industrial designer: i i if you  if you want to to have more more power on what you do , and  which channel you want to choose and so on . industrial designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , marketing:     . industrial designer: they just plug in it user interface: Yeah industrial designer: and they can have all the control they want here . industrial designer: We also have this module for  old people with big buttons , clearly labelled , user interface:  . Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the  the same powerful functionalities . So that's the best idea , the cond that that's our  an innovation   i in this  design here . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here oop industrial designer: user interface: it's very robust , it doesn't break and the material , what's the material again ? industrial designer: The titanium project manager: Titanium . industrial designer: and so it's very  user interface: Again  and the battery life is  is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . user interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then  y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ and you the you t you turn off the T_V_ ,  and then there's this message coming out that  please put that back to the charger , so so that's the or is it marketing: Okay . Yeah and  And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define marketing:     . user interface: so sorry ? project manager: industrial designer: marketing: user interface: And then  because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . project manager: What what's user interface: Maybe we can improve more on the design but project manager: Maybe yeah . industrial designer: project manager: What's the price to p to produce ? user interface:  this is the industrial designer: Well so the price to produce For  the simplest one , say we start from four dollars to produce such a device . project manager: With with with the charge ? industrial designer:  it's about it The without without the charger marketing: With the charger ? project manager: Okay . user interface: Yeah industrial designer: it's about  well two dollars to produce  the microphone and speech recognition systems . user interface: industrial designer: Two dollars for the  for the add-on modules , and finally three dollars for the charger . So if you  sum up  everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . industrial designer: so the total cost if you if you want all the fuct functionalities will be about  fifteen dollars . project manager: No it's industrial designer: But it's just if you want all functionalities . user interface: marketing: Yeah it's a nice input project manager: We marketing: but we have an other inputs from the l public demands . project manager: marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu user interface: Yeah . user interface: marketing: So the marketing made an evaluation criteria and these were some of the findings , and  in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and  very handy to hold . user interface: marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . industrial designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen   with just four buttons . marketing: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . user interface: But the the problem is that  is it robust to mishandling ? industrial designer: Okay . user interface: We have you should find a material that is robust at the same time spongy . user interface: marketing: So these are the f  three criteria on which we are going to build our remote . marketing: say that we have a seven point scale , from one to seven , user interface: industrial designer: marketing: So now you have with L_C_D_ and without L_C_D_ , user interface:  . marketing: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks  it doesn't look much fancy , then you could just tell me seven . So user interface: So marketing: We can make our study on this and user interface: so is the e evaluation depending on us or other users ? marketing: No no we have you have designed two products now , project manager: Yeah . user interface: But who will give the scoring  we ourself or or a third party ? project manager: You . marketing: According to you , no according to you designers , how will feel does it  with L_C_D_ and without L_C_D_ ? user interface:  . marketing: D is it very fancy or doesn't look much fancy ? industrial designer: Well it doesn't look much fancy I'll I'll say three or four . marketing: And you both agree for that ? project manager: And you ? user interface: I think we can improve on the design . It's it it project manager: user interface:  we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . marketing: So I take three on with L_C_D_ ? industrial designer: Yeah a three . marketing: So without L_C_D_ how would you rate it ? user interface: Yeah . I think it's it's  more easy to make f fancy things when it's not complicated marketing: Four . industrial designer: so removing the L_C_D_  gives us a li more liberty to to have a fancy look . industrial designer: Well it's it's the same for both so I will give a five , six . marketing: Five with L_C_D_ and user interface: industrial designer: Well five also  Norman please . user interface: Yeah project manager:  user interface: from the innovation aspect I feel that  what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that  the retrieval of T_V_ programmes by content , because  that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've  A lot of functionalities . user interface: So that is  that is  for both th marketing: So without L_C_D_ ? user interface: Our gi I think that the our our product is  has the best in all well this is a biased judgement industrial designer: user interface: because we designed them . marketing: No no according to design aspect we want to know how would you feel the innovativeness ? user interface: Yeah . marketing: And without L_C_D_ ? industrial designer:  for both it's the the same innovations . So I there is high innovativeness included if you make it with L_C_D_ y industrial designer: Yeah . user interface:    there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? marketing: So we can't go project manager: industrial designer: Talk about user interface: We haven't really  determined what are actually actually project manager: marketing:  that what you are sayin that's what the design user interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? industrial designer: marketing: No it's like this , project manager: marketing:  on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . Yeah but industrial designer: Yeah project manager: But industrial designer: but you have the same programme on the T_V_ screen . marketing: No on the T_V_ you don't it doesn't display on the T_V_ now . industrial designer: If you have the L_C_D_ , but if n marketing: L_C_D_ ? Then  there is no meaning in having it on the T_V_ . marketing: Or then again you have a channels , volume and all the stuff and what a user interface: But you cannot display all on a L_C_D_ . marketing:  that depends upon your design , so user interface: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , marketing:  user interface: we give what the customer  wants , right . user interface: marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? user interface: industrial designer: Well I think both are really easy to use because there are few button buttons , user interface: Yeah industrial designer: and  well t p the menu are clear , well-organised , so user interface: Yeah . industrial designer: Well with little knowing of the technology you can you can easily use the product user interface: industrial designer: so I will give a six for the easy to use . user interface: Yeah I think project manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . project manager: Because that's with L_C_D_ just will increase the price , marketing: Yeah . project manager: and I thi i they have the same rate so without L_C_D_ it will be user interface: Yeah . marketing: Or we can just go back to the previous slide  where we ha we have a few updates . S industrial designer: And  if the the well if we have less technology we have more liberty to  for the shape and  things like that so marketing: Yeah that's right . For kids they want simply the s similarit for the old people they want simplicity , marketing: Yeah yeah that's right .  we can ha have build a more complex design if if they want it , but but  what I'm trying to say here is that the  we have different sets of buttons for different kinds of people . marketing: So without L_C_D_ I just take it five ? project manager: user interface: W  marketing: Or you want it to be six ? user interface: I think it's the same . industrial designer: Yes as you say , with better  project manager: Without L_C_D_ . marketing: S s oh I think it's better to have this without L_C_D_ . marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , user interface: Yeah . industrial designer: Yes and to give us more liberty to have a fancy look so user interface: Yeah . industrial designer: so let's go back to our laboratory and user interface: To improve on the design . project manager: what about the integration of speech recognition ? user interface: Huh ? The speech recogniser is a add-on module . industrial designer: It's optional yeah , since well according to this study  people more likes more to have a spongy  remote control than project manager: I think it will be I think i user interface: marketing: Yeah . project manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these  marketing: Yeah , but  if you have an add-ons , the kids may just  hide the parental module project manager: Yeah . project manager: Or maybe parents they can for forget where they put it or , industrial designer: project manager: so mayb better if you have all this in the same marketing: In the same set , yeah , project manager: marketing: and and individual buttons to make them work . user interface: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . I don't know , project manager: So you mean that even if these modules will be will be functional  will be optional . user interface: what do you think  ? Yes exa what do you think , I don't know . project manager:  marketing:  how to how to how to make a marketing survey that  how many married couple or how many couples have a T_V_ user interface: Yeah . But the the question is n does those modularity increase the production cost or decrease the production cost ? project manager: I think it inc increase . industrial designer: Oh no , project manager: industrial designer: because if you if you add  something well yeah maybe because it's three different pieces  to to to build but project manager:  . industrial designer: Yeah yeah yeah user interface: industrial designer: it's I think it's cheaper if you if you already built the all the functionalities  on the same module , but  user interface:  . marketing: On the same P_C_B_ user interface: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , industrial designer: Yeah . user interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . industrial designer: user interface: We're not trying to follow the Microsoft and we don't want to the m project manager: marketing: Updates and we sell it . industrial designer: user interface: Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? project manager: industrial designer: Yeah . marketing: And  what's the idea about  the shape of the remote controls ? industrial designer: Well so marketing:  can they be made into a fruit and vegetable types ? industrial designer: Yeah yeah marketing: Do you require different types of P_C_B_s and industrial designer: I think we are yeah but we are also the  well the components will have to change because  we have to deal with the shape and  but I don't think it will  increase the cost too much so user interface:  . marketing: Or  it could be like this the P_C_B_ would be the same for all , but only the exterior  shape is different o for all . industrial designer:  well but it's a bit complicated to if if if you need machines to different machines to  ah well user interface: Yeah . For example the i the mobile phones nowaday , they sell different kinds of skin marketing: Yeah , yeah that's right . industrial designer: and then  add on skins and with with this  tex spongy texture  things like that . project manager: So industrial designer: So we finished the prototype  presentation if you have  something else to say . user interface: marketing: I think the Project Manager would be interested to look about the financial issues in making these models . We have to give answers so marketing: user interface: I suppose that you this criteria , is it ? project manager: Project evaluation . This room is a bit small , but industrial designer: project manager: user interface: but I think it's okay for us to work with . marketing: I feel it's fine , we know we don't need  I think it's okay . marketing:   what type of product would you think could we make this more interesting ? user interface:  we I I know something , we need more cakes , more biscuits on the table while we have meetings . industrial designer: Yeah and also more well  more seriously I think it's it's a good idea to have  clear clear points whenever we do a meeting marketing: user interface:  . industrial designer:  prior to the meeting to have  well a list with the points who will be discussed or things like that , but I think it's alright . marketing: And the evaluation was project manager: Without without L_C_D_ , without speech recognition , it will be simple . marketing: So project manager: Yeah free free coffee user interface: Alright then , we finished ? industrial designer: Okay . project manager: Yeah thank you for your work and marketing: Yeah thank you , thank you very much 
The remote control design should prioritize functionality, with a focus on a comfortable fit, clear and obvious functions, and legible text. The appearance of the remote should be visually appealing and eye-catching. To meet the Christmas deadline and stay ahead of competition, the remote needs to be in the market soon. The trend for that year was fruit and vegetable shapes, along with a soft and spongy feel. The star features of the remote should be narrowed down to one or two, with voice recognition as a potential option. Marketing identified three key findings: a fancy look and feel, innovative technology, and high ease of use. They aimed to combine these findings with the trendy fruit and vegetable theme and sponge material, while considering the preferences of both the elder and young markets. Specific topics discussed included color design, related symbols and pictures, and the placement of the business logo. Marketing highlighted three main inspirations: the customer's desire for fashion in electronics, the simplicity of technology, and the importance of aesthetics in the remote's shape and color. Evaluation criteria were established, focusing on a fancy look and feel, innovativeness, and ease of use. The Industrial Designer and User Interface teams scored the prototypes, with emphasis on look and feel, innovativeness, and ease of use. The decision was made to create a remote control without an LCD screen, improving the design to make it more visually appealing. All functions would be included in the same set, but some, like speech recognition, would be optional. The team would also explore different shapes and materials for the remote.
Summarize the presentation on marketing findings, trend-watching, market inspirations, and the evaluation of two versions.