Right , my name's Adam Duguid , we're here because of real reaction , we have in the group marketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ? project manager: yeah , marketing: S project manager: go for it mate . project manager: And you're going to be the User Interface , user interface: User Interface Defin Designer , yes . So , the reason we're here , we're gonna design a new remote control , as you probably all know . Course , we'll have to go into a bit more  detail than that , but  personally I think that the original is gonna be a very key aspect to this design .  , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonna set it apart . We're gonna have the three kay phases , as you've probably already been told , the functional , architectural , and the detailed design . Second seems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . What can I say ? Ebenezer , you wanna have a you wanna draw your favourite animal ? industrial designer: marketing: Sure . Also , elephants have a very good memory , much like myself , industrial designer: marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E_ , just like Ebenezer . project manager: Tarik , would you like to have a shot at a bit of artistry ? industrial designer: . industrial designer: Do we take them off ? marketing: I think you ga industrial designer: Oh right , project manager: You should also l  have your the lapel mic on as well . Yeah , industrial designer: Now where do I put the marketing: Just  somewhere project manager: Yep , the , it's just across there , that's it . project manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . They're just they're big , they're biggest cats ,  I did a project on cats in the wild when I was a kid and  it was my favourite cat , just 'cause it was looks the best , the stripes , orange . My dad used to talk about he's from Bangladesh so he used to tell me all about them when he was when I was a kid . The one f  in fact this is a somewhat oblique reference in fact to  well my I have a three  three y year old daughter who h who who who is affectionately known as Miss Monkey . And  fr and from  from the point of view of sort of the study of human evolution they and other primates are terribly interesting . And and th th th th thi thi this one seems to have perhaps more attitude than most . Also not quite as feared as your average tiger , but  cats are one of my favourite animals , they're very independent , they're snotty as hell at the best of times , and  , what can you say , you got to love those qualities in an animal . I think we've all managed to master the whiteboard there by looks of it , so , on to it . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them . marketing: Oh , that was profiting , that was an amount , so that's the amount made , project manager: Yep . project manager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold . Any ideas of where you think a new remote control could go into this market ? user interface: Well , one thing I'm aware of is , th there   at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen L_C_D_ remotes that can be  programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get  you you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree    you get in these sort of three in one , five in one , whatevers , but you can get integration between the different  the the the diff the different things that it's designed to control , to a much greater extent , and you can have one  you know one macro to turn the  you know turn the T_V_ to the right channel , get the  re  rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance . user interface:  b it occurs to me there might be a niche for  for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . project manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our user interface: Absolutely prohibitive , project manager: yeah . user interface: Yeah ,  I wouldn't like to say you g  you get ones that you can switch between multiple units , but something that could  operate between multiple units in a more integrated fashion . project manager: Would the the idea something along the lines of , one on button would turn on say the video recorder , the T_V_ , maybe the sound system as well , all in one go , is that kind of user interface: For instance ,  let's say oh oh  , or  you know you pr  you press  say the play button for the D_V_D_ player and it turns the T_V_ on and onto the right channel as well ,  project manager: Okay , that sounds like a a good strong idea .  marketing: 'Kay project manager: Any takes on this ? marketing: Well  I've noticed that  gaming c is becoming quite popular with television ,  when I was younger we used to e play games using our cable , using the cable subscribed the cable providers , user interface: marketing: but our remote controls would get worn out really easily , and the remote control was not a great kind of keyboar ,  keypad , for playing games . They they've recently brought out this new remote control , for people to set their favourite channels , or  to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins , project manager: Okay . marketing: and slide another bar to say what time it ends , you know that's project manager: Yeah I've heard I've seen the bar-code design before , industrial designer:  . marketing: Yeah , it's it's taken out the Y you don't have to be  really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot . project manager: marketing: you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that . project manager: we're beginning to run out of time now , so , we've got a couple of ideas , marketing: Yeah . project manager: we can we'll have to work fast , alright as you can see we've got thirty minutes until the next meeting , so we'll have to try and decide on some of the basic functionality , how the user interface might work , that'll be a key aspect especially if the idea of  some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . project manager: And we're gonna maybe n try and have to figure out marketing: What the user wants  . Has anybody got anything they'd like to add at this stage , anything they think that might have been missed so far ? industrial designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather than buttons ? marketing: Oh . industrial designer: or is that a bit ridiculous ? project manager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them as well , so it's probably an interface that most people are used to . The other key feature that  that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits fits as comfortably as possible into the hand . But of course ,  al al also allows for the possibility of a more sort of slightly unconventional or attractive  sha shape for it overall , . So , user interface: A curve , project manager: small , stylish , and something that's just a little different . Something sort of sort of sl slightly sort of biomorphic in form ,  which it would need to be to sort of conform to the shape of the hand more efficiently anyway . I'd say we finish this one up , we get started , I'll get in , I'll write up what we've  kind of quickly done , and I'll get that out to everybody . project manager: as far as I'm aware we leave the microphones here ,  unless we get told otherwise , and just take the laptops with us .<doc-sep>industrial designer: Should I bring my  pen too ? project manager: Yeah just yeah , no , industrial designer: Or project manager: that's for me , I just have to make some notes . marketing: Can you hear me ? Hello ? project manager:  actually my laptop doesn't work , marketing: Test . So  the thing we have to know is you already know what we're going to do , you also read what this the things or , not yet , user interface: Yes . So  , yeah , it has to be original , trendy , user-friendly that's what we're going to design . We have to look what the needs are , the effects of the functional design , and and how the  the the remote control works , so that's where we're going to look in the functional design , it's for the f next meeting . The the second thing is the conceptual design , that's what it that's  the spe the specifications of the components and the properties and the specifications of the user interface . And we have to look what  the market is doing for what kind of  remote controls are in the market . And the third thing is  the detailed design  and that's exa yeah , you know what it is , it's exactly how it looks and whatever . Okay so  no , this is a these are two smartboards , with the  f  s an introduction of that one . And you already saw you know all that that you here can put  things in the the red project  map . You have to  draw  a favourite animal on the whiteboard marketing: project manager: and  and say why it's your favourite animal . So and you have this is just to try it out and we have to  use a different pen colours and different thickness of the pen . So okay , so first have to show you , maybe you can come here to have a look how it works . project manager: I just h industrial designer: project manager: Something like this ? Oh no marketing: It look like a dinosaurs . project manager: Okay , so just for you guys just one of you can draw a painting if you want . Okay and then  what's the colour ? How do I do project manager: It's in format .  there has to be water , project manager: Just marketing: but project manager: No it has to be an animal , so if that's it's it should be a shna snake or something . marketing: Yeah yeah , but it's an animal it's an animal that lives in the water . marketing: Okay , who next ?  project manager:  do you have to write down why  that doesn't matter , just it's to get used to the whiteboard , but it's okay . project manager: Maybe you should hold your pen a bit more to the back , so that no , to the yeah . industrial designer: user interface:  industrial designer: marketing: A sheep ? project manager:  we d only have twenty five minutes , so . project manager: Just hold it more more to the back then you don't have user interface: No project manager: okay . project manager: I thought these pens would be just   you write it down and you download it to Word , you already did it or no ? No , not yet , okay . user interface: Yeah , that's right , project manager: But it's just user interface: it but you actually got to write on the paper . project manager: Yeah , I know , but I d I I thought it would be just in in in  typed words in Word , marketing: Yeah yeah , it's a real pen . project manager: so that's not user interface: Yeah , but it's just a picture . user interface: You really marketing: Y you can you can't edit in the edit it in Word . project manager: industrial designer: marketing: project manager: I don't know , what time did we start this meeting , I'm not sure . marketing: project manager: Oh industrial designer: marketing: project manager: this is definitely the best one . project manager: Okay , so  what we know is that we have to sell this  remote control for about twenty five Euros . And  we have to make a profit of fifty million Euros , so we have to  use a big market in Europe . project manager: So can someone make a a calculation about how many we have to sell of these to make fifty million , I dunno .  so we're gonna have a little discussion about  what experience are with a remote control the and everything , so just have a look how it we think about remote controls . marketing: Yeah , my first question was does it have to be a a universal remote control ? project manager: Oh yeah , that's a good question . marketing: Because we sell it    lonely from the t and not with the television , we sell it  apart . project manager: I think it's I'm not I'm not sure , marketing: So I project manager: it's not  I think industrial designer: Yeah , it probably would be universal . marketing: Because user interface: And only television ? Or more devices ? project manager: I don't think you can buy a a a universal  remote control for twenty five Euros , so not sure , but industrial designer: maybe , I don't know . marketing: Yeah , I know  you can buy a re a universal  control for  only twenty  Euros project manager: Okay , so we we just say we just say that's universal remote control . industrial designer: And  also for the V_C_R_ and  D_V_D_ player project manager: Yeah , everything industrial designer: and project manager: just so a lot of buttons on the remote control . project manager: what what what's a remote control , it's just a black thing with some buttons on it , it's not nothing very special , but  user interface: Well we can try to make it special . industrial designer: marketing: project manager: So do you have any ideas how it has to look for for usability or user user interface: Well marketing: Well I th I thought about  making it the same  style as the television , we don't have  the same television  all the time , so  that's no matter .  if we  control the V_C_R_ and the D_V_D_ player player with it  it has to be clear , because  kids and  elderly are gonna use it , so  it's not only for the  technical persons .  I think it must be a very good control , so you can    act  use it from  everywhere in your room , the the infrared  thing must be from very good quality . user interface: It shouldn't be too big , marketing: I dunno  user interface: but I don't think we can make it too small , 'cause it has to have a lot of functions , so . user interface: Maybe then you can make it s smaller and uniquer , marketing: Yes user interface: maybe more trendy . user interface: Fold open , project manager: Okay , user interface: where you can see  more options . Maybe for the D_V_D_ pla player or something , industrial designer: Yeah marketing: Ah industrial designer: n marketing: that's that's project manager: if you just user interface: Yeah , something  on top , just dren general things like volume and T_V_ channels and inside things you don't use that often . project manager: Why should you use a touchscreen on a remote control ? industrial designer:  maybe be  it's it's project manager: There are buttons on it . user interface: But that's industrial designer:  like a a to have marketing: Yeah , but user interface: Yeah , I think it's much  too expensive . project manager: marketing: And we have to care for  the strength of the remote control , project manager: Yeah . marketing: because   remote controls are most  things in the house that falls down on the ground and it get often  broken . marketing: Yeah and a lots   lots of kids use it and touchscreen is not  kids  project manager: No . industrial designer: And  how about the batteries ? marketing:  industrial designer:  should you put it in a recharger or a just project manager: Oh maybe that's a good idea , marketing: Ma maybe a home station . project manager: just to put it on your television and just s recharge , user interface: Yeah . user interface: Maybe that's a good idea , but yeah , we have to look at the price now I think . project manager: Yeah , how m how mu how how expensive  is a normal recharger ? marketing: Yeah . user interface: Well  how much is your  standards  mobile phone recharger ? project manager: I dunno . industrial designer: Yeah , if you buy it  separately from your phone it's probably expensive , project manager: marketing: Ah yeah . marketing: user interface: Maybe have  marketing: project manager:  if you th look at the market , it's probably it's still the best way just to put batteries in it , because maybe it's too expensive . marketing: Yeah , but a home station is  a really good idea , because  lots of people are  lose their remote control and don't know where it is , project manager: Yeah , that's right , yeah . marketing: Maybe it's Therefore it's a good idea , but maybe it's expensive . industrial designer: Yeah , but I have a mouse that's   also  user interface: Rechargeable . industrial designer: Yeah , and and you just have normal batteries that you can recharge and just put it in the station , user interface: Yeah . marketing:  I I set something on paper already , size , looks ,  usable ,  the buttons on usable places ,  the the on off button must be on top , project manager: Yeah . marketing: you you have to  project manager: Has it be has does it has to b have to be   like a different form than a normal remote control marketing: Yeah , I don't I don't know I don't know project manager: or user interface: Well I think we have to look at that , marketing: if we user interface: 'cause well you can do the standard way , but then you won't marketing: You can make it very special , to create our own  looks , project manager: Yeah marketing: but it's very hard to industrial designer: N  if if we want to make it special , we probably have to do a lot of testing , if it really works . user interface: Well you can  have  the basic things on the same place , like on off button on top and the T_V_ channels one two three four as a block , and then the volume  obviously on t on top , so you can see . user interface: But the rest is  you don't use that often , so if you have a clear button with an good icon on it , it should be clear as well . user interface: So it doesn't matter what place it is on the remote control I think , industrial designer: Yeah . industrial designer: And what we have to think about too is   buttons that you use often are  maybe  like when you fold it open , when you have it closed , you can still  do the th the functions . project manager: Yeah , just for the T_V_ and just the normal function , that's fine . marketing:  on on top are the the basic options on top , industrial designer: But n user interface: Yeah , yeah . industrial designer: yeah , but  i basically when I'm watching T_V_ I'm just using like five buttons or so , marketing: and if you fold it open project manager: But maybe it's user interface: Yeah . project manager: maybe it's very hard to to make it fold open and to l look like it's very   what's it's called ? marketing:  . If you if if you make to fold open it's or also an  the strength  is not s as good as a normal  remote control . project manager: Maybe it's hard t user interface:  project manager: No , that's right . marketing:  for m for me  the Marketing Expert , the user requirements  specification , do I need to think as a user , a as a a a only the looks and the user interface: No , what you want to do with it . project manager: Yeah , I think this if you you have to n know if it's for s a T_V_ , a D_V_D_ player , all that things . user interface: Yeah , I also wrote down some stuff project manager: Yeah , user interface: that you want on a project manager: no maybe not not  , that's not a f that's something for for for yeah . project manager: what's in the market , what's normal ,  what kind of  buttons do you have . user interface: What do you want to do with your remote control , what do you need on your remote control . project manager: For the next time you have to  put it exactly on the square , so your laptop <doc-sep>user interface: Why won't it wake up ? Is it on ? marketing: The power light doesn't work . Okay , so I just show you the m the no   the the the the the the minutes , minute . project manager: Okay , so we just talked about  Oh you want me to show that there or user interface: No , industrial designer:  no . And the functions are volume , channel to choose channels , an on-off , a mute  button , and a text T_V_ button . project manager: So I just want to give you  Mike again , the first  presentation of your marketing: Shall I start ? project manager: Yeah . I searched the web ,  and  I searched  on this d document , recent investigation of the remote control market .  but  they found out the most important aspect for remote controls happens to be a fancy look-and-feel , instead of the current functional look and feel . And then  that  This is a point of discussion , because we just decided that we don't make use of  L_C_D_ or  speech recognition . marketing: But  this is the second  important  aspect , and I think  we must use some of the new technology , to be  innovative . And it says  fashion-watchers of   Pari  France and  Italy , yeah ,  have detected the following trends . marketing: But the  the next  aspect also in contrast to last year , the feel of material is expe   is expected to be spongy . marketing: But spongy , what what does spongy says ? industrial designer: Spongy . project manager: because you've you're you drop y your remote control very often on the ground . project manager: Is it a bit like like the the the the remote control ? user interface: How are you gonna make it ? project manager: R_ soft . industrial designer: Yeah , marketing:  industrial designer: I've some  material  information , but I'll give you it later in my presentation . marketing: Okay ? project manager: marketing: What do I think ?  because a fancy look is the most important thing  for remote control  control , I think about changeable fronts . Yeah , how do we do that ? Maybe speech ? We ma must have some kind of gadget . marketing: Intro project manager: Because it's only twelve and a half Euros you have to spend on every remote control . user interface: So  industrial designer: Yeah , well actually we have don't have an idea how much it's gonna cost . But maybe it's cheap user interface: Yeah , industrial designer: and it's easy to implement . I d They don't say how much it will cost , so  but  marketing: user interface: if we implement  speech recognition , I think it would be better to implement L_C_D_ as well . So you can say , you can user interface: Since you have to  configure speech thing . project manager: But that's definitely more expensive than user interface: Yeah , that's that's something I dunno . But a telephone also have a L_C_D_ and and it's about t two hundred Euros . user interface: Yeah , so  we gotta de project manager: So  user interface: We have to decide on that . That was this ? user interface:   industrial designer: Oh I got an email  And it says  the chip can be  simple , regular or advanced . So user interface: L_D_C_ doesn't require industrial designer: it's m the most expensive . industrial designer: I I haven't got anything about speech recognition , but user interface: I'll I'll give you my design . 'Cause remote con control , you can see it here , you have to bo reach both out both sides . project manager: Yeah , maybe the teletext tel user interface: Yeah , text button , maybe there and there . user interface: but it's marketing: No , I don't  I don't like it . And you can't use them now with your thumb , because the thing is not , it's not easy to control . industrial designer: Yeah okay , m maybe we cho should put that on top , and buttons we we don't use on , in the bottom . user interface: They're on top ? project manager: Yeah , just th th th other buttons like text T_V_ . industrial designer: But I I think w you'll use  the switch channels buttons  more often than the normal  channel buttons , like one two three . I dunno , but yeah we'll industrial designer: Like zapping is just switching one channel at a time . user interface: And  if you don't light 'em up , they don't  you don't see 'em very good . industrial designer: That's that's good , but user interface: I think it's modern to light this area up , and to light this area up . It's s We have to look  what's easy to use , and how it's easier to use . user interface: I dunno if it l will look good , if you put those on t on the bottom half . Yeah , maybe industrial designer: But  we we can switch those two , user interface: Those two , yeah . user interface: And  , yeah , you have to make sure it's easy to  Yes , it has to be big enough so you can hold it , right . And  well  if we want to put in speech rec recognition or something , we I don't think we should put it on top then . I think that , if we're gonna put in more technology , that you need to be able to  switch it open . project manager: We have to decide this this lecture , or this this this  fifty minutes , yeah , how it is gonna look . If you aim at a young public , you should use materials that are soft with primary colours like green , blue , red . I don't know exactly what that means , but it should be , well yeah , popular kind of project manager: Yeah , we have to put our Real Reaction logo as well on the on the remote control . user interface:  Yeah , it's project manager: So we have ha to ma make it in black , black , yellow . industrial designer: Yeah ,  n Not that weird , because we definitely want to make it kind of flashy , to attract a young public . user interface: Yeah , but  I don't think the the colours black and yellow go well together . But project manager: We make i Maybe you can put yellow on the side and black on the on the front . That's a that's a sen That's just a matter of tastes , but user interface: Yeah , okay . user interface:  can't we use  different  fron  fronts , with all with the the logo on it ? Can we do that ? So project manager: Yeah , it's cool . industrial designer: S user interface: You can Just like a mobile phone , you can make  different fronts on it . user interface: A more Yeah , just  marketing:   project manager: That's better prob industrial designer: With the hard hard buttons . The the the new  new modern  remote controls ,  the buttons are part of the  the style , I think is part of the remote control itself .  it's n doesn't Is  a button   How do you say it ? industrial designer: Yeah , it's it's all on one level . marketing: It it didn't it i it don't come out of the on the background . project manager: basic remote control from normal plastic , marketing: project manager: and industrial designer: Yeah . industrial designer: But I think we have to make the case transparent , otherwise the back light won't work . industrial designer: So if you put project manager: Y i if you The numbers could be can be user interface:  you can just make them around the buttons  project manager: Yeah , that's right . user interface: Or it runs the whole industrial designer: Yeah , but we can still make it transparent . user interface: Yeah , you can halfs transparent , industrial designer: Or no user interface: or just that it's comes out a bit . user interface:  depends on the colour of the project manager: Yeah , but you can't choo You can't choose it when you buy it . Is marketing: but can you change it if you already bought the the remote control ? user interface: Yeah , it can . project manager: industrial designer: I don't know what it is , but it should be there I think . marketing: project manager: user interface: industrial designer:  this is the normal circuit board , like a chip board in in a lot of  things . project manager: Yeah , we have to hurry up a bit , so industrial designer: W So we d we just need this and this transistors and resonators . user interface: industrial designer:  they they basically said that that's almost the same on any  remote controls . project manager: We still want to have a recharger , don't we ? industrial designer: Yeah but project manager: Is that still the user interface: Yes . industrial designer: Yeah , but it i We don't wanna have a ar an How do you call it ? Accu . user interface: project manager: It's just batteries , industrial designer: so marketing: project manager: that's cheaper . So we need  the expensive , most expensive chip , if we use an L_C_D_ . industrial designer:  are are we using a a rubber case , or project manager: Oh just sk industrial designer: We haven't decided yet . It's user interface:  I don't think a rubber case looks industrial designer: L marketing:  but we have to do something about the trend . Or should we do it in the next meeting ? user interface:  I_D_ and U_I_D_ work together on prototype drawing on smart board . industrial designer: So we should did it here ? project manager: That's for th user interface: So we're staying here ? project manager:  that I think that's the next next meeting . user interface: Okay , so now we're ka thirty minutes alone again ? industrial designer: Yeah . user interface: Just a bit cur Okay , I'll see if I can see any of those . You see what  ? industrial designer: What ? project manager: If I draw here It draws about four centimetres lower than industrial designer: Oh . industrial designer: I think  you'll get a a lot of  volume changing when it's not wanted . project manager: And industrial designer: Yeah , but maybe we can make a a plastic , so that you i if you like drop it , it won't change the volume . user interface: Yeah , maybe you just have to make it  That's not scrollable too easy . And  what's the channel choose ? Where do we  put that ? Still on the bottom industrial designer: I think in middle . project manager: or user interface:  wh what is the middle part ? project manager: That's the numbers . industrial designer:  I think th the numbers should be in the bottom , and and the switch channel in the middle . project manager: It doesn't make a difference , if you put the s  the switch channels on side of each other or on top of each other . user interface: Use the dz project manager: Because you already have the volume here , so You can also put it here one butt and the other one there . project manager: So you can also can put it all on the top , and this , you keep this empty . industrial designer: Or you could do the switch channel up button above the the numbers and switch channel down button below . project manager: But that's not want to zap very quick , so user interface: Yeah , I think  zapping is the highest priority . project manager: Yeah ? Is this a opportunity , user interface: And then you use those  project manager: or you don't want a different user interface: Yeah , of course  . industrial designer:  but I think we we should bu  put 'em on top of each other , so project manager: Why ? industrial designer: Because then it's it's easy to know m if I push the the the up project manager: But still the next It's still the next one . Doesn't make industrial designer: Yeah , but the top the top button is is like you switch channel up , and down button is If you put them project manager: Yeah , but fo from left to right is exactly the same . industrial designer: But  but I I think  left to right is more often associated with volume , and top down is more with  channel changing . user interface: Yeah , I think industrial designer: So so if we use that , they will probably have a long learning  time . I You already have the volume on the side , user interface: No ,  I think project manager: so you can't make it you can't ma make a mistake . project manager: So it's  user interface: I think it's s so simple industrial designer: I dunno . user interface: you just project manager: So but that's for that's for you , industrial designer: Okay . project manager: 'cause it's user interface: Yeah , okay I'll d I'll take a look at it . user interface: Think we need to work  thirty minutes again ? marketing: Yeah , we have to care that it r  looks really new . marketing: 'Cause wha what I see the only difference i i i in fact is that we use a scroll-wheel on the outside . user interface: No , you have  It is industrial designer: Yeah , but i i it should be round in in shape . marketing: Some some kind of bling bling   can we have industrial designer: user interface: Where you can put a ve  we have If we do it like that we have below have we  a lot of room to put a nice logo . marketing:  and how many  fronts  fronts do we put on the market then ?  five or something ? project manager: Yeah , five . user interface: marketing: Or more or user interface: Maybe you can buy separate ones and  marketing: And    buy the product . industrial designer: No , tha that will be project manager: So y you can put the bottom of the remote control in recharger ? Is that is that a good good opportunity ? user interface: Yes . marketing: Yeah , we can b It c it could be just just a square , just a packet . industrial designer: But we have to make contacts on the on the remote control and the recharger as well . user interface: I think i marketing: user interface: Yeah okay , tho those are al already a bit cornered . industrial designer: Yeah , but we can we can do all kinds of  As long as it isn is in two D_ we can use all kind of round shapes . project manager: industrial designer: project manager: It's a bit annoying , isn't it ? marketing: Yeah . I know we can do a lot more , but marketing: Yeah , it project manager: industrial designer: Like in this kind of shape or marketing:  it's very annoying . project manager: So we have to make a decision , what kind of form it's gonna have t going to have . project manager: But why do we have to round it on the t bottom then ? Of Skip that one as well . user interface: and marketing: It's not not a lot of trends I  I found  project manager: Okay , so we have s still one minute left . So just marketing:  project manager: I think it's okay if you just keep it a bit square . Yeah , marketing: It The th th industrial designer: I d I don't know n something about ergonomic kind of fits-in-the-hand  stuff . It's only annoying if it if it's like that f formed like that , like f Whatever . Just you have a normal industrial designer: Yeah , but we're we're aiming at a young public . marketing: There is one There's just one overall important aspect is that we must make it fancy and it looks original , and I hope we can  make it look not like the iPod itself . But you're If you look at the way remote controls are now project manager: But i it is it is it is already fancy . user interface: And if you make it look like the iPod marketing: Yeah , they're all the same . So that's already a very big change project manager:  maybe maybe make the the  the wha what's it called  scroll wheel . Maybe we have to ask  to the the  to her if it has if it can work better than this . project manager: We just we just skip the the the voca or was it the the speech recognition . Yeah , do we s keep that ? Yeah , I think project manager: Or keep that ? It's okay . But you'd definitely need a industrial designer: S user interface: Well  project manager: advanced chip . marketing:  industrial designer: And we we have to build in a microphone and user interface: Well that's very easy . We already have  the beeping of the home station , industrial designer: Yeah , and I do I don't know anything about that . user interface: so industrial designer: I d I didn't receive any information on speech recognition , marketing: No . Becau project manager: Can we just put it speech recognition in it as well , marketing: Yeah . But project manager: okay ? user interface: So marketing: Ma user interface: shall we it open then ? project manager: Yeah . user interface: Oh yeah , I marketing: But we don't have any f information about the cost . marketing: We started with information about the cost was now th user interface: I just I just received the industrial designer: Yeah ,  I have I have some some information about the cost . marketing: And how much is the chip ? The the the industrial designer: I don't know how much , but user interface: Yeah , our division has developed a new speech recognition feature , the integrated programmable sample sensor simple speaker u unit . industrial designer: Just in inexpensive or user interface: This is a very small electronic unit , will give a standard answer after it recognise a question . user interface: Yeah  th that's just It's a marketing: Does it say does it say something back ? project manager: Okay , we have to stop it now . Yeah , it Well that's integrated in the chip , so if you use the speech recognition , that's in it . project manager: Okay , that's a r That's that's a advanced industrial designer: But i it's a separate chip . user interface: I dunno , but if we use speech recognition , that will be in it as well . industrial designer: Yeah , I don't know anything about this , marketing:  project manager: Yeah , we just decide not to put it in , industrial designer: but Nah . project manager: Okay , just user interface: And there's a chip in it that will project manager: We have to stop it now <doc-sep>industrial designer: user interface: project manager: Yeah I kinda like this I'm kinda getting into it . So just to kick off the meeting basically  so we're working now for a real reaction , this is  so it right . Just got an agenda to set out what we're gonna try to accomplish in this particular first meeting .  We're gonna just do a quick opening and we can hopefully all get acquainted with one another  then we're gonna start talk a little bit about tool training . Essentially that means getting used to the only thing that we haven't tried out yet , the whiteboard .  we've got a general plan for the project how we're gonna go about accomplishing this and then just a bit of discussion close up .  I guess you know game or something  in real life  so yeah basically I want to I'm just gonna you got of course you can discuss that , I'm thinking about   proposing that since we've got this weird blend of ourselves and our roles that we just don't ask , don't tell .  so  if you say something about marketing , right , sorted ,  y is marketing: You're just gonna believe me , industrial designer: marketing: we'll go from there . project manager: obvi if if you guys if if at the same time if you like logically if something doesn't like if I'm like we're gonna sell a remote control that's the size of this paper book you know  you say like well that doesn't seem like such a good idea because of X_ obviously go with it .  we'll discuss it but I'm not gonna ask do you know that or  yeah it seems like marketing: Prove it project manager: yeah yeah exactly marketing: yeah , okay . project manager: so , 'cause we're what we're sort of role playing is y g yeah you're gonna tap into your own knowledge as well  . And that's the same for your when we do introductions   and you talk about your background you know have fun , you know maybe you went to   you know maybe i you're like in Maine you went to U_C_S_B_ but you wanna say you went to Harvard or something like that , why not , you know industrial designer: marketing: project manager: you can this is you know I guess we can have a little bit of fun with it . So are you guys okay with that does that seem logical ? industrial designer: Oh yeah , that's fine . So I guess that that we're totally we're making a remote control which is thrilling industrial designer: Right . project manager:   but the idea is that we can make something based on the whole corporate model I dunno if you guys had time to check the in real life I dunno if you guys  checked the   the corporate website .  we've got to make something as fashionable as possible , that's kind of the corporate strategy is we're gonna try to take ordinary stuff that nobody really thinks about and try to make it nice you know like John Lewis nice or you know if you go to Debenham's or something . So  basically we are reinventing the wheel but we wanna try to do it in a user friendly  slick sleek kind of way .  way we're gonna go about doing that is basically at first we're gonna start on the basics . And that's where I'm gonna need you guys the User Interface Designers and the   the other designer that I can't remember , marketing: project manager: the the I_D_ and the U_I_D_ right  the Industrial Designer industrial designer: user interface: marketing: project manager: hey right on alright , user interface:  . project manager: to guide me and guide us on this project 'cause you're gonna be you're g you guys are the bottom you know you're like no you can't do that you can't have you know X_ and Y_  at the same time . And then  we'll work up from what is necessary to more like what would be good , you know like  I I think you guys probably got the same emails I did but the idea of  , yes a coffee pot needs to be able to hold coffee but it's also better if it's not like really cheap glass so that it if you touch it you hurt your hand , or something like that .  and so we'll work up from there and  then we'll meet on and talk about it and then finally we'll incorporate as kind of the last stage you know where you guys build or tell me tell us what's possible and then you tell us what we can  hope for and what way to go take the the the take the basics and make it nicer and then ov obviously  the U_I_D_ and the I_D_ you know you you can keep on the you know sort of at the cutting edge of how to get about maximising what is possible  to try t of sync it all up .  right so for now just for th the white board  basically  just to get used to it , I haven't tried it yet either  I'm just gonna start and   carry like five remotes around  and just write down I'm just gonna write down one of the names of my  desert discs you know if you if you were trapped on a desert island and you could only bring five C_D_s along with you name one of them that you could , not all five , if you wanna write all five go for it but name one of them that you could  . marketing: project manager: I'm Marty , industrial designer: user interface: project manager:  I went to uni at  U_C_ Santa Barbara and I'm here working on a P_H_D_ in psychology . So marketing: I'm Sarah , I went to Michigan , and I'm here doing cultural studies and I'm the Marketing Manager or something . industrial designer: I'm Nathan , I'm from California , and I'm here doing a Masters degree in social anthropology . project manager: Where did you go to uni Nathan ? industrial designer: U_C_L_A_ . marketing: So do we have to wait for you to write it down or are you gonna tell us ? project manager: Well I'll t i marketing: I'm waiting to know . See I'm a big music fan I don't know if you guys are , I'm assuming everybody likes music to some lesser or greater extent marketing:  project manager: but there's some other options , if you're a T_V_ slut marketing: Fair enough . project manager: like I am like Smallville terrible television show industrial designer: user interface: project manager: but I happen to love it , marketing: Oh , Smallville .  and  oh well I might as well throw a British person in there  you can't go wrong with Radiohead . Alright so  user interface: project manager: whoever wants to get up next , you can write down some telly that you watch or whatever you want . Right now I'm listening to a lot of somebody nobody's ever heard of , Chris Bathgate , project manager:  . marketing: really lame user interface: marketing: and   what else did I bring with me ? Probably classical , to totally geek it out , project manager: Okay yeah yeah . Isn't h has h industrial designer: project manager: do you watch the new season ? marketing: No . Are you getting it online , project manager: I think I'm gonna start downloading it marketing: or is it on sky ? project manager: yeah . user interface: marketing: It's the five by five , I can't read that much . user interface: I just came from Glasgow project manager:  marketing: Seriously ? user interface: and I'm  happy to say that there's the there's the same quantity approximately . project manager: I have to be here for three years so I might as well get the terminology right . And I'm gonna go home next week and everyone's gonna be like oh my God you're turning into one of those people , project manager: Oh , have you been home yet ? user interface: project manager: They'll be like , say something British , marketing: no . project manager: Bad religion ? marketing: 'Cause industrial designer: Yeah , that's the music I grew up listening to . user interface: industrial designer: And so there marketing: Oh , now I can think of so many other ones . project manager: Where are you from in California by the way ? user interface: industrial designer: I grew up in San Diego , project manager: Did you really ? What part ? industrial designer: but yeah  La Jolla , P_B_ . industrial designer: But really  I last lived in San Francisco , I haven't lived in Cali well I haven't lived in southern California since I was eighteen . project manager: Going to s like North Carol I'm sorry you you just can't get a better burrito than what's available in the s in San Diego . 'Cause in San Diego th the tortillas are cooked on the grill and in northern California they steam them . project manager: Well it's it's i there's other things too there's you just can't place it marketing: Ah . project manager: like I when I went to school in the U_ in Santa Barbara which is central California the Mexican food is okay , it's just not good like and yeah it's like two bucks , industrial designer:  . industrial designer: Close t  do you know where Clare de Lune coffee shop is , project manager: Yes . industrial designer: Cafe Forte project manager: Yeah it's actually like literally half a mile from my house . project manager: a little bit introductions we talked about some of our C_D_s industrial designer: Wow . user interface: project manager: and things we like about the city you know , I think we'll user interface: project manager:  right so marketing: project manager: moving on to not fun stuff  project finance . user interface: project manager:  basically what we're trying to do is sell this remote for twenty five Euros . This is what the finance department has told me , the C_F_O_ but I don't know , I'm not sold on this , it's pretty dear ,  twenty f that's like you know forty bucks for a remote . project manager: what we can maybe work on that a later but we're gonna make a lot on it , the profit aims to make fifty million Euros on it . So  one of the things I I was gonna mention to you  you guys the designers is that  it m we probably need a rever it needs to be a universal remote control probably . project manager: something that could do N_T_S_C_ as well as PAL as well as various other formats like if it's gonna control D_V_D_s marketing: Makes sense . project manager: I'll leave that to you guys but that's something that i i it is gonna be an international sold thing .  s right so  just to close up , I'm not sure how much time I've used  next time right Project Manager , sorted . Is  we'll meet in another half an hour or so  and I'd like the  Industrial Designer to get ge think about what needs to be done , like what the basic function of it .  U_I_D_ well yeah you right g your assignments are up there and you'll also get s assignments from in your email as well more spec specifics on what do do . project manager: So actually in a way you guys c maybe in our next meeting chat a bit about what the user's gonna want and what the user can have , you know like  so marketing: And negotiate that . project manager: yeah well it is and we'll discuss the trade-offs in between  so yeah specific instructions will be sent in your email . But I think that that is more or less a good place to start for now  and as more things come up we'll have meetings and you'll get emails and so forth .  any questions , before we get started ? user interface: I assume that we're building a stand alone  remote control , we can't kind of build it into other  products . project manager: You mean to like user interface: For instance like a mobile phone or something like that . user interface: Or or you know can we produ can we sell a remote control phone for twenty five pounds or less ? project manager: Well , have a think about it . project manager: I'm I'm certainly op it seems like yeah it it seems like it's certainly do-able marketing: W yeah .   or if we can't have a full mobile phone maybe a remote that has some other kind of useful function . We'll see what see what industrial designer: Maybe a remote with changeable faces , like the faces that you can buy for phones . That's true , I guess we we probably have some time , maybe we should brainstorm a bit like what we wanna do , go back to  I don't really have any . user interface: Now are we also discussing kind of our initial ideas at all here ? project manager: Yeah yeah let's do it , let's do . user interface: S does anybody have any initial ideas ? project manager: I'm gonna go ahead and take notes on this too 'cause marketing: Good idea . marketing: right , we decided that already and it may be functioning for other things , as soon as you said that I was thinking like all the other things you could get a remote to do , like your microwave or your front door industrial designer: Yeah . marketing: or like to have everything on one thing , project manager: marketing: but then , I've never been a fan of those huge remotes that have like a million buttons , project manager: user interface: But I'm thinking I'm thinking kind of P_D_A_  design marketing: Yeah . We want it to be munt multifunctional but at the same time if you get it to do too much you're not gonna be able to tell them apart , industrial designer: Yeah . project manager: of  so you like maybe like an L_ like a touch screen type of remote ? user interface:  I don't know if there's such a thing out there , I guess we could do some  do some research on or one of us could do some research on it about whether or not there are  multi-format like  you know PAL , N_T_S_C_ , region one marketing: Right . user interface:  I I have a friend who has a P_D_A_ project manager: Okay . user interface: that he just points at his telev any television he wants marketing: That user interface: and it'll figure out the the specifications of it marketing: Yeah . I li I'm liking that idea , this idea of a touch screen remote with multi-format features . industrial designer: I think , making it out of a nice material would be very important , because so many of those remotes that you see , these universal remotes look so cheap and low quality . And I don't know , like , there's such a problem with losing them , project manager: marketing: that adding this whole like P_D_A_ pen business is only one more thing to lose , industrial designer:  . marketing: Just something like keep in mind when we start actually dealing with this stuff but that would be really cool . industrial designer: user interface: In in marketing: Fi b like what are they called , those face plate things ? project manager: Think they're just called face plates ? marketing: Isn't there a name for them ? project manager: I don't know . industrial designer: I think , it wouldn't be such a bad idea to have a like a locator device , maybe a simple button that you have on your television to help you find your remote . user interface: If you're not doing that then we can have something that just kind of rings from either marketing: True . project manager: Cou could we not do something where like just a little lit like literally just a very small kind of thing that comes with the remote that you could place something else that you press and it makes the remote page . Kinda like how on a lot of   cordless regular phones , you have a page button and it goes , user interface: Th marketing: Right . project manager:  yeah I think this material quality as well like I guess what we can think about what kind of   you know Apple 's been really successful with this surgical white kind of business or this sleek kind of marketing:  . marketing: And that titanium the new silver sleek ones that's last couple of years , very much so . project manager: We do have the minimum am amount  we were talking finances I dunno , selling a a forty Pound remote would h or a forty Dollar remote , twenty five Euro remote would be pretty you know it's pretty expensive marketing: Right . Without without getting into that whole like you know go down to bargain store remote you know bargain store universal remote marketing: Right . project manager: But  have a think about what we can do , have a think about what we want to do , how we're gonna sell it marketing: Yeah . project manager: and  marketing: Or if you our users in mind , like these grandmas are not gonna be into this whole new let's design , no it's they're used to the buttons so we'll have to be careful of exactly who we're marketing this to , industrial designer: Yeah . marketing: But user interface: We're talking twenty five Pounds or twenty five Euros ? project manager: Twenty five Euros . project manager: They serve  right they sa tha s they will sell things overseas so you can buy stuff in America marketing:  . Right so  let's go ahead and wrap that up here for now , I'm gonna put these initial ideas that we've got in the  project documents , so if you guys wa need a reminder about what we've talked about  the different you know kind of trade-offs that we've got and the other ideas , you can consult them at your leisure . Let's just  head back to work on what we were talking about bef  goi h h getting into <doc-sep>So basically we've got three things , and we've got forty minutes in which to  for this meeting to  to discuss the various options . industrial designer: We have a I guess we have a presentation each , 'cause I've got one .  so do we want to do the presentation first , or do we want to  W I I got  or or three things basically ,  relating to the remote being only for T_V_ . project manager: So in fact it actually f we won't be forestalled in a sense . user interface: What is it ? industrial designer: I'm not quite sure how it user interface: I think you've got to do  control F_ eight . user interface: Ah there , marketing: Oh hang on , user interface: it's doing something .  I've just got three sections , first is the research I made on the on the remote control itself  . And then also the methods in which these components interact together for the remote to actually do what you want it to do and how it connects with the television . industrial designer: We then have the user interface , which is basically the like the the buttons on the actual remote . And then the sender , which  is usually , I've found , an infra-red device which sends a signal to the actual television .  and the last part is receiver which is important in the system but is not actually part of the remote itself , because that's obviously found in the television .  I'm gonna have to actually draw on the board because  it was a little tricky on PowerPoint to get this working , so . S   do we have a cloth to wipe this down with , or ? Oh I'll j project manager:  there's the rubber on the right , I think . Okay , so we start off with a  battery suppl  no , a power supply which we'd probably get it's probably gonna be the battery .  we then have a particular button , which may be that's obviously there's lots and lots of different buttons .  that sends after you press that that sends the message to the chip , which  then sends It sort of interprets which button you've pressed and then sends the appropriate message to the sender . That's the remote in itself , that's the components of the remote and how they work together .  this is the chip itself , which then , and that's the that's the infra-red sender . going on to personal preferences , I've said that battery seems the best option for the actual remote , just because of the size . You don't want a a cable attached to the remote otherwise it's not it's not really a remote .  and then the sender , marketing: industrial designer: and infra-red  has been used quite successfully .  so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed .  an example of the function could be to change the volume up or down ,  so obviously you need two different buttons for that .  by the look of it they both have  kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about . So , it's got nice big buttons , it's got a very limited number of buttons .  I like the use of the kind of  symbols like the triangles and the squares and the arrows as well as the words on the  kind of play functions and all that . user interface: Will you be presenting that in a bit ? project manager: But  I got  I got an email that basically said to  make sure that  whatever device we come up with at the end of the day had to incorporate  the corporate colour and slogan . So  I'm guessing that   I notice on the bottom there it's got  what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red . industrial designer: Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well . So we could dispense with that little bit as well and just get it down to just the numbers and the volume . Possibly ? user interface: What do you mean by the circular section ? industrial designer: J yeah yeah yeah j yeah user interface: Like all of that bottom bit ? project manager: industrial designer: just this little bit is that I think that's still  a video remote part , user interface: Yeah . project manager: Well b  w user interface:  how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough . project manager: Well th the on the user interface: Like how often do you hit nine ? project manager: Well  for for general television purposes obviously you have channels one to five at this point in time , marketing: But but industrial designer: It's just people are used to seeing that , so if we didn't have them then they might think it's project manager: But , well possibly but the the other thing is that with  the current expansion of  channels  in the process of taking place , certainly the button up and down , but   how many channels do we have to  actual television channels do we have to  prepare for ? I would have thought that  it's forever expanding and at the moment we've got although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six industrial designer: project manager: and  there's  I don't know exactly how many channels there are on  when you take into account  Sky and various other  various others . project manager: So I would've thought that we wouldn't , you know , rather user interface:  . project manager: Okay , if the time of flicking from one to other , but presumably it'll take a second user interface: project manager: 'cause you have to be able to stop it . Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise . industrial designer: user interface:  some remotes have kind of favourite options where if you always flick from channel one to channel six ,  if that's a favourite you just like by-pass two to five . industrial designer: project manager: Yeah , I s I suppose in a sense you could have  if you've got a hundred channels then if you had sort of an easy way of getting rather than having to go one to a hundred , you could go one to one to ten , ten to twenty industrial designer: user interface:  . project manager: and then have a second button to get you to the actual channel you want marketing: user interface: But I think a lot of  like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels . industrial designer: I suppose with nine you've got the the like the last one which makes the tenth means you  it's like  multiples you can put them together so you can make any number . industrial designer: So with that we'd kind of by-pass any problems with project manager: Yeah Well that's true , yeah , industrial designer: Yeah .  I think that's just for a video , so we wouldn't need any of that at all . industrial designer: So we could get it down to what ? project manager: If it's just for T_V_ , which is what it is at the moment . industrial designer: So we get to How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need . Well we've we've got  that it's remote for T_V_ only otherwise project would become too complex with  which would endanger the time to market was one of the considerations . project manager: I'm I don't know d did you have that information behind the marketing , marketing: project manager: or was I meant to give you that information ? marketing:  I'm not sure . project manager: Right , okay , so basically time to market seems to be important , therefore speed of delivery . industrial designer: user interface: marketing: user interface: Okay , so is everyone happy with that ? industrial designer: Ah yes yes , that seems good . industrial designer: marketing: Right , we've done some research into the functional requirements that people want out of their remote control . And first off we should state that th the remote control's for controlling the T_V_ and  how do people use it ? We asked them sort of which buttons were useful for them .  how d how does a remote control look and feel for them , and what improvements would would they like to remote control . And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers . And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s  a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings ,  they weren't used very often at all . And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age forty five age group and older , people people weren't quite so keen on speech recognition . There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well .  we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it . And the second second biggest frustration what that if they got a new remote control , it was difficult to learn  all the buttons and all the functions , and to find your way around it . Okay , so My personal preferences from the marketing is that we need to come up with some sort of sleek sort of good looking high high-tech A design which looks high-tech , basically .  and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said .  we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control .  and maybe we could think about speech recognition as well , because  sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design . And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of  having it to speech recognition to change the channels . 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel . project manager: What was that last wee bit there ? user interface: Do a lot of  marketing:  about speech recognition ? project manager: Speech recognition , user interface: marketing: Yeah . marketing: Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so . industrial designer: No what I maybe think is  it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition . industrial designer: And possibly the thing about the about the remote being lost we could have You know with your mobile phone , you lose that and you can ring it . Maybe we can have some kind of sensor which is kept somewhere where you can some kind of buzzer system between the two . Yeah , we'd have t that would mean we'd have to put two products together as well , industrial designer: That is true , yes . user interface: There's key rings  that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that . So industrial designer: So I guess it'd be something we could like attach to the or like the same technology could be put inside the inside the remote . project manager: Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition .  I dunno  talking about vo  obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be . project manager: But you've then got the point if if you're not going with  voice recognition then industrial designer: you could have an option to turn it off . industrial designer: So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels . marketing: project manager: So  Any sugges Well , any conclusions ? marketing:  would it take quite a while to sort of develop the speech recognition software in the remote control ? user interface: project manager: Well if it does then we can't . project manager: because we've got  th th three  primary   requisites from  from and email  that was sent to me whereby we had The design logo was one , which we've already mentioned . We've got  the remote was only for the television and not for because that would make it too complex and we have to get it market quickly . project manager: And the  third thing was that  teletext  as far as  the management is concerned ,  is becoming dated  due to the popularity of the internet . project manager: So we're being focused effectively directly at a television and it seems to me that the management is  wanting us to go down a narrow path and not opening out . project manager: So anything that  is to be added , such as voice recognition et cetera has to be very simple and has to be very quick industrial designer: Has to be simple enough to project manager: because time to market is is critical . S industrial designer: I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes . project manager: Added extras would be nice , but the primary consideration is to get the project finished within  this short time window , which effectively now is sort of four hours .  d d I think I think first and foremost we've gotta get to the end and then get to the end with  added extras if possible . project manager: and how we were planning to proceed so that at the next  meeting each person that's got a a a task to do is clear from this meeting what that task is . And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed . project manager: So we have to come effectively to the decision on the remote functions so that you can decide what you're gonna be doing . And if dur between the time of this meeting finishing and the next meeting starting , if you get any additional information that  only you have at that point in time you'd think would be relevant to other people in terms of their des decision making  process , then we should communicate that as quickly as possible and not wait until the next meeting . project manager: so that rather than coming you know If you get the information just before the next meeting that's fine . Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate . project manager: But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their  on what they come up with effectively at the next meeting . project manager: Right , is there marketing: So do we need to decide on the functions now ? S project manager: I would guess so . user interface: Well I think it'd be really easy and it'd be a big advantage if we did have some sort of  kind of whistle back kind of function . marketing: Yeah and Yeah and that was that was the number one sort of frustration that people said , so . user interface: marketing: I don't think there's anything else on the market that does that , so . project manager: I w well  i industrial designer: Maybe we should concentrate just on the whistle back function at the moment , project manager: Something simple .  if if our primary consideration is to get it there in time , time's short , industrial designer: and if something comes back project manager: you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product , user interface: user interface: And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology . project manager: On the basis that if we've got if we're catering to the whole age range , you want something that's easy to do , industrial designer: project manager: now something that doesn't like whis  marketing: No not everyone can whistle , can they , though ? project manager: Well I I I don't know . Well If you think that more people can whistle than clap then that's fine , then go for that option , user interface: project manager: but if I would have thought that more people could clap rather than whistle , marketing: No , industrial designer: I'd go more marketing: clapping , I think clapping , industrial designer: Yeah , f more for clap . user interface: 'Kay we've already decided that we don't need a teletext button , haven't we ? project manager:  . Ef effectively that's what the that's what they're saying , user interface: Is that one of the project manager: that  if  if people are now using the internet then you don't need teletext , user interface:  . industrial designer: and then the the little digit next to it which kind of enabled you to put them together . I think nowadays you can just get ones where it gives you a sort of a second or two to press another number , project manager: Yeah . industrial designer: Okay , ten numbers user interface: industrial designer: and then some kind of device to allow  marketing: Yeah . industrial designer: Did we decide anything about  the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ? marketing:  we could possibly put an L_ a sort of a L_C_D_ menu in , but that again is probably an expense that industrial designer: But just thinking  people probably  you don't have you only have to probably tune in the T_V_ once , but you have to be able to tune it that once . industrial designer: So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it . project manager: But the but that's relying on the television market changing to an automatic industrial designer: So that'll be in marketing: Yeah . But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it  your device would become inoperable , or only operable in certain circumstances industrial designer: Yeah . project manager: And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's  terribly high-tech . I s I suppose  if people are buying remotes , then they're probably buying it to replace another remote project manager: Possibly . marketing:  we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in . industrial designer: Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions . user interface: and it was too dark , so I had to go through it and turn the brightness up . industrial designer: and then a menu function and maybe sort of a slightly more advanced  instruction booklet to come with it , to guide Presu  I think it'd be quite hard just for people to grasp  just off like the menu use different buttons you maybe have to have like some better instructions of how that would actually work . marketing:  I'm not sure whether the sort of having people have a booklet 'cause one the second most annoying thing that people found was having to learn the new one . marketing: So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing industrial designer: that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so . user interface: Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of  the bottom bit slides down , so there's kind of  everything else revealed ? marketing: Okay . user interface: So you don't use it that much , you don't have to see it all the time . project manager: Right we've got five minutes before we wind up this meeting , so I've been told . And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu , project manager: Ah . industrial designer: So  we're gonna have to have to work out what's gonna be on these other functions as as well . marketing:  sorta project manager: That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back . industrial designer: So sh Should we decide in the next couple of minutes , and then marketing: user interface: I know it's probably like  not an issue to raise here , but  the whole thing about not using your standby  because of the like waste of electricity . Have you seen the adverts ? Like if you boil the kettle that's full that's a waste . user interface: If you leave your telly on standby it powers Blackpool for a certain amount of time . project manager: So so are you having the stand-by on the front , then ? marketing: Yeah . industrial designer: We can send out a flier with the device saying that you shouldn't leave it on stand-by . industrial designer:  are we gonna have the channel up and down as well as the number buttons ? marketing:  'cause yeah the market research said there is quite a lot of people do just zap around and flick , so . industrial designer: So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ? project manager: Channel up and down . project manager: What else have we got ? What was that , sixteen ? marketing: Numbers is ten , volume is twelve , project manager: Volume button . industrial designer: Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be . project manager: anything else ? You're also gonna have the channel tuner , as it were . marketing: And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in . So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah . We don't really need any other audio funct  functions because it's just volume up , volume down . user interface: So I think  there's quite a lot of like Dolby surround studio , surround sort of things . industrial designer: Do they have their own do they have their own controls on their actual products , then , marketing: Yeah . industrial designer: or do you have to do it via the remote ? user interface:  I think they've got their own controls in this kind of like hidden panel . industrial designer: Yeah I suppose if we've got their if they've got their own controls then we can avoid it for ours just to keep it simple . user interface: Oh no ,   like there's kind of individual buttons for them , like on the T_V_ remote . industrial designer: Maybe unless something comes up then we should I think project manager: Well you might get some research 
The group discussed pricing the remote control at 25 euros, which was considered relatively high compared to existing options. To avoid losing potential consumers, the Project Manager decided to position the product as a universal remote control with unique features to attract more consumers and meet profit expectations. User Interface suggested designing symbols and colors for the remote, but the Project Manager emphasized the need to incorporate their own logo and color scheme. Marketing proposed self-intuitive buttons for game players, with Industrial Designer preferring a game control keypad over separate buttons. The Project Manager agreed, as keypads were common and user-friendly, allowing for easier navigation and joystick functionality. The shape of the remote was debated, with Marketing and User Interface suggesting an iPod square or a more innovative round shape. The Project Manager opted for a round shape with rounded corners to promote innovation. The idea of a multifunctional remote control was met with concerns about size and complexity. To address this, a touch screen remote control was proposed as a feasible solution.
What were the Project Manager's thoughts on the conceptual design, symbol and colour, special button design for game players, shape, appearance, and buttons of the new remote control during the discussion?