Anyway , it's the meeting's gonna follow more or less the same structure as last time , so we'll go round each of you in turn and you can give your presentations on what you've been up to .  and at the end of that we need to discuss what you've come up with , so that we can make a decision on the key remote control concepts , so that's we need to know about the components' properties , materials , the user interface and any trends that the Marketing Expert has been watching . industrial designer: so I haven't made a PowerPoint presentation , project manager: You haven't made a PowerPoint , okay . marketing: industrial designer: okay , so basically I'll start off by  I thought I'll use the whiteboard because we have so many different options and what we can do is that we can start   rubbing off the options that we do not require and putting in the options that  are m or highlighting or underlining them or something like that . industrial designer: Okay , so  I'll start again with a brief introduction to connect that anyway brief introduction to the insides of a remote control project manager: Yeah . Okay , so w what you see here is so this is the outside of the remote , right ? If you open it , you have a circuit board here , right , project manager: This basically sends information to a tr  transistor here , which then  sends the information to an L_E_D_ device here . If you flip the printed circuit board , and this is th the most important point here , project manager: industrial designer:  everything else is kind of Okay , so if you flip the circuit board , this is what it looks like . So you see for example a particular button attaches to a particular place on the P_C_B_ and  project manager: Yeah . industrial designer: on pressing this button I a circuit completes , the information goes to the chip , which is somewhere here and the chip that tra then translates the code into an infra infrared radiation , which goes goes out through there . So  the important point that I read over the website was  that the configurations of these printed circuit circuit boards  are quite cheap to make , you can ge get them printed as you want to , project manager: industrial designer: so w we can have a configuration  irrespective of the cost , the way we want to have . industrial designer: So they can be simple which is like  the normal batteries in  our  the cells , yeah ? project manager: Yeah . industrial designer:  thes these are the kind different kind of batteries that the company makes , right ? So . industrial designer: So  I don't know if even if you want to consider this , user interface: industrial designer: but these are the different things that the company makes , so th they'll they'll project manager: Okay . industrial designer: since  they'll come internally from the company , they'll be eas  cheaper ,  all these options . marketing: You could make the hand dynamo into an exercise bike , and then people could exercise whilst watching T_V_ . project manager: And charging their remote , marketing: Yeah , and stop worrying about the whole R_S_I_ from the remote thing , 'cause that's just project manager: yeah . project manager: user interface: So what was what was this k ka industrial designer: The the kinetic energy one is  that e   they are usually modern watches , since our hand keeps moving , it keeps the watch ticking . industrial designer: But I dunno i if it is a good idea for a remote control , because it'll just lie there for a long while sometimes . industrial designer: But as soon as you pick it up it moves and then again it  re recharges or something . Okay  so I'll list things and then we can come back and discuss what what we think from  everybody's perspective . They can be basically the shape of the cases , they can be flat , they can be curved with  one-sided curved and one side flat , project manager: industrial designer: These are the three options , right ?  user interface:  you mean this would be like the the overall shape of the remote control , yeah , industrial designer: Yeah , would it be flat on both the sides , would be curved from one side , or whatever user interface: industrial designer:  there were different kind of supplements available ,  like it can be in plastic , rubber , wood , or titanium , right ? project manager: industrial designer: so  we can use even  a certain titanium is also used  in the company to make   some space design equipment , so it's kind of   it'll be probably nicer to use , because it relates to the overall image of the company , but  it cannot be used on a double curved surface . So we can have push-buttons , like most remotes do and our company is an expert in making push-buttons . industrial designer: So , and they have they can even have an an integrated  push-button inside the scrolling thing . So this is something that has been recently developed by the company ,  in the last decade , so not too recent . industrial designer: The various electronic options are   so th this concerns firs first of all the the chips I I showed you at  so there's there's a chip behind this one , right ? The P_C_B_ is  inexpensive , so we can put put in  whatever we want , but the various integrated circuit options are , we have either a simple one project manager: industrial designer:  okay , so the good thing about  wh wh why why we would want to use advanced u why we might want to use advanced is that L_C_D_s can only come with the advanced chip .  besides this in electr under electronics  also the company has started making a sample sender , which is did not explained what i what it was , but I'm guessing that  so they have a sample sender and a sample speaker . So I'm guessing that  the sample speaker is probably something like   you know , as soon as you press a button , it it   give gives you feedback , one five or whatever . industrial designer:  and  I dunno whether sample sender sender has to do something with voice recognition or not , but anyway . Okay , so th that's that's basically now now  I think that  we can integrate   you know ,  the user interface  and  the marketing things in that , keep  taking out things from this and  underlining things that are important , yeah . project manager: What are you , PowerPoint , or user interface:  I have some PowerPoint , yeah . marketing: project manager: Do you think these pens can give you cancer of the hand ? user interface: 'Kay . project manager: Some sort of radiation ? industrial designer: marketing: No it's got its little camera in there , plug it in .  to be honest actually , I mentioned some some of the things which which could fit on the on the this talk  this time , I m I mentioned them already in the previous talk . user interface: So  yeah , this time  I might not have them on the slides but I I can just mention them aw again . So  I thought  I would also include the definition of user interface  so it's the aspects of a of of a computer system or programme which can be seen  by the user  and and which  the mechanisms that the user uses to control its operation and input data . So this would p includes things like shape and size and buttons and  voice recognition as well , and colour , and so on . user interface:   the method I employed this time was a again having a look to related products and mainly on the internet and then  analyse them  from the point of view of user fen friendliness and also  whether their appearance was was pleasant . So in in the case of many user interfaces , they're just so full of buttons that it's actually  hard to find the ones you you really  want to use and  and it's just confusing , it takes y know time to learn . project manager: user interface:  well the picture is not very clear , but as you can see , there are actu oi , oh oh oh , project manager: user interface: sorry for that . Actually of the of all these I personally p prefer this one , because it's it's the smallest and and with with least  with the smallest number of buttons as well . Okay , there is a we can  include voice recognition and  it allows i it's possible to record eighty different voice samples on it . And  our own manufacturing division ha has  designed a new   programmable speech   sorry  speaker unit I guess it's it should be . user interface:  and this means that  once   it it it comes together with a voice recognition , but it's once once the   gadget  recognises  the voice of the speaker , there can be a  pre-programmed answer , for example , you can pick up the remote control and say something to it like hello and it says some hello and your name or whatever . user interface: So  this is also one of the n dev new developments which we might consider if we wanted to include . industrial designer:  sorry ,  can you go back for a second ?   are you sure wha what this means , a spinning wheel with the L_C_ display ?  oh yeah are th project manager: It's like the like you said , no ? The scroll scroll wheel . marketing: Yeah , you can't user interface: No no , the scroll button is a different thing . I wasn't completely sure myself , but I think it's just like  it's it's a wheel , it's like not separate buttons . user interface: But I'm I'm not really sure whether whether you can really turn it round , marketing: G yeah , no , you can . user interface: it's like you press this or this or industrial designer:  it's the iPod  kind of  marketing: It's like it's like where you you know how you have your your mouse , and y you go round and i it's kind of like that and you spin round project manager: -huh . marketing: I like the the wheels that click on the side you you get 'em much slower , project manager: marketing: Do you know , if you're lookin if you're th scrolling through the A_ to Z_ of your music and you're looking for something at T_ , then it's a lot faster than the wheel , project manager: Okay , we decided to include voice recognition , so to have the standard  major buttons like on , off ,  ch the channels and and then  volume and then the rest would be a menu on the screen .  and I I also thought  if we want to keep it small and nice  and actually I I quite like the idea of a scroll a scrolling button , I thought it could be for for voice like , I dunno , it  like on a  i like it used to be on Walkmans or something . There is  I think there is no reason why we couldn't use something like this for for the remote control . marketing: Okay , I've put the copy of the presentation in  the project manager: The project documents .  so what I did was to search the internet to come up with market trends and you know what users are gonna be wanting in the the near future . Now , the first aspect is apparently twice as important as the second aspect , which is twice as important as the third a aspect . marketing: you know , people want something new , something technologically innovative and different , so the whole idea with the L_C_D_s and the spinning and the colours and the voice recognition is quite like , quite the thing to go for . industrial designer: So   maybe  as you're discussing things , is it okay if we just  keep highlighting things here ? marketing: So project manager: Yeah , yeah , sure . So   so it project manager: That's over on the interface , industrial designer: yeah , project manager: if if you could put industrial designer: so probably voice recognition is is kind of important , right ? project manager: Yeah . industrial designer:  and an project manager: And maybe the L_C_D_ and spinning industrial designer: yeah . Okay , I I have a point about L_C_D_ , project manager: so that means we need an advanced thing . W  L_C_D_s are basically for feedback , right , to the user who's pressing buttons , project manager: industrial designer: and the feedback can come through television itself , so do we need an L_C_D_ on the remote ? marketing: Depends how fast your television runs , really , don't don't you think ?  we've got one of those  Telewest boxes industrial designer:  . marketing: and you put the number in the remote and then you wait and then it goes to the T_V_ and then you wait , and then it comes , so i it actually takes quite a long time . And if you get the number in wrong , then it's a bit of a pain , project manager:  . marketing: so I think , you know , a screen on the remote would probably cut down your time on that . project manager: It it is also quite nice though to to have something here so you don't interrupt the picture on the screen , marketing: You know ? Yeah . project manager: so if you're watching something industrial designer: That's true , yeah , that's also marketing: And i it would be like  if you could make it integrate with the T_V_ then it could come up with new information about what's on , and you could just see that on the remote rather than project manager: Yeah . marketing: But  I think maybe a way to do it would be a similar way to how you have your mobile phone , you know , like you have the slidey ones and you have the flippy ones and then the screen's protected so it doesn't actually get scratched . marketing: So you can have like what looks like a normal remote control , you know or like a minimalist remote control . marketing: So you got your buttons one to nine , your on and off and your volume on that industrial designer:  right . marketing: and then if you want to mess about with it , you flip it open and , project manager: And then you can flip it open . industrial designer: So now we seem to have a consensus that L_C_D_s are definitely the way to go because of style and project manager: Yeah , I think so . marketing: But that would be a good way to to get in the whole  R_S_I_ issue in there , industrial designer: Right . marketing: because  if you think most people use the remote control with their right hand ha right hands project manager: marketing: so you wanna you curve it so that it's suitable for use with the right hand .  project manager: Something a bit squishy and marketing: Yeah , industrial designer: Yeah , we we have marketing: but  y you have to user interface: So it could be like a rubbery industrial designer: we have rubber , user interface: yeah , -huh . industrial designer: but there is a problem that I forgot to discuss with the  with using marketing: Well I suppose you wouldn't get a remote  an electric shock off your remote control if it was made of rubber . project manager: Yeah , and it'd help if you drop it , it protects it as well . industrial designer: So if if we use  latex cases , they won't allow us to use solar cells , as an energy source that is the constraint , project manager: -huh . industrial designer: so  we could use titanium , wood or plastic  or  project manager: Or if we want to use the the latex , then we have to go with one of the other  power things . marketing: If it's made of rubber you could get the kinetic energy fairly easily there , project manager: From from bouncing it . industrial designer: Or or curved at one end and flat on the top , because I I'm not sure if it is flat on both both the sides , then ho how much easy would it be to reach for buttons , etcetera . marketing: It it depends on the whole ergonomics of it , you know , it's like how you put your hands so y it's the least movement basically . Yeah , singe single side curved or double side curved does not say too much , does it ? project manager: -huh . industrial designer: It  marketing: No , I d I don't think it makes a lot of difference . I I have one of those s slidey phones and  the back is essentially straight , project manager:  . industrial designer:  I think  project manager: Yeah , 'cause the marketing: Besides , you have four sides to a thing , so  does curved one side mean one side is straight project manager: Yeah . marketing: and , you know curved two sides means the whole thing is just a big curvy p thing ? industrial designer: Right . industrial designer: because  according to the information that I have , I think  the onl only options that we have with the case is are these three . industrial designer: It does not say anything about  whether technically , you know , this this stuff is available at all .  it's it's more about the protecting the L_C_D_ , which I think is where it came from . marketing: But no , my research didn't tell me anything , which is why we have all the pictures , industrial designer: marketing: 'cause I had nothing better to do with my time . project manager: Anything else ? What've we got ? marketing:  combine style with a level of functionality ,  beauty and practicality and a thing of beauty and p function . marketing: Okay ? user interface: Thanks project manager: Looking at what we've got , we we want an L_C_D_ display with a spinning wheel . Let's let's try to r rub off things and project manager: Yeah , rub off some of those . industrial designer: yeah , so  user interface: industrial designer: hand dynamos are definitely out , right ? You you got a wind dynamo , yeah . project manager: it's not that's not streamlined and sexy , having a having a wind up .  kinetic energy does seem to have some kind of   appeal , project manager: I think tha industrial designer: but  it's marketing: It's about the practicality of it really , isn't it ? You know ? industrial designer: Yeah . As against a watch , which constantly keeps moving , marketing:  if industrial designer: this this thing will have to be tapped every time , which which might be very frustrating for the user . industrial designer: Kinetic energy it needs I don't have too much technical information on that , project manager: Pr presumably if they're suggesting it , then we could use it . Okay , let's keep it option  keep an option , project manager: I'd I'd keep it on .  the flat co completely flat case is definitely out , right ? It has to be at least curved from one side , yeah . project manager: We don't want that user interface: Yeah project manager: it's no it's not not vegetable . Wood , do you think wood will be a good idea ? project manager: user interface: N wood is I can't n how do you   you can't keep it really small  industrial designer:  . Because you need to you n you need to put all the technology in , so  if the case you add the case and it it becomes a bit bulky industrial designer: Yeah if if it is really thin if it is really thin it it's likely to break , user interface: wi - yeah . project manager: Yeah , and given that we're we're looking at more spongy material preferences , I ha would think maybe rubber or plastic is more user interface: Yeah . marketing: It's it's not a practical  it's it's alright for a table , but for a remote control , you know . industrial designer: Right , so  the the push-buttons is is our expertise  in the industry , project manager: Yeah . industrial designer: but  it seems to be out of trend , you know , nobody seems to be marketing: You have to have some push-buttons , don't you ? user interface: Yeah , but you  I think for for the channel numb  channel numbers you still need them , wouldn't you ? project manager: user interface: Yeah , so for channel numbers but industrial designer: Oh , if if we have L_C_D_ displays , that opens up a whole world , you know , if you have an L_C_D_ display , then  you can select almost everything on the L_C_D_ display . user interface: But I th yeah but I think the L_C_D_ display is kind of yeah , it's faster project manager: Just for fast user interface: with a m yeah and w if we dis and when we s  discussed that we might like this flipping open thing , then  y you can use it as a normal remote control , marketing: industrial designer: Right . user interface: but if you do want to use L_C_D_ , then you flip it open , marketing: user interface: but it's it it's more time-consuming . marketing: I think this is going back to the the graph at the beginning that I made , where , you know , the buttons that people use all the time , you want buttons for them and everything else menu-driven . Do you do we enumerate everything from zero to nine ? Or do we have just  channel plus , channel minus , just to just to scroll ? user interface: No , no ,   we we definitely need the the numbers , industrial designer: The numbers . project manager: Do we need them on as buttons or do we need them as L_C_D_ ? industrial designer: Or on the L_C_D_ we can , you know marketing: G yeah , user interface: Yeah , I would say buttons , marketing: I would think buttons , yeah . marketing: It's it's the industrial designer: So  marketing: I think the thing is , so if someone just wants to turn on their T_V_ and put on a channel , then it should be easier to use than any other remote , user interface: I project manager:  . marketing: and then if someone wants to , you know , change the contrast on their T_V_ and they should be able to do that and it should be accessible , industrial designer: Alright . marketing:  there's a limit to how much the biggest techno geek can spend fiddling with the T_V_ , I think is the the the issue there . industrial designer: Okay , so buttons definitely in but oh shall we  try to draw a prec  project manager: I think that's what you guys are gonna do next , industrial designer:  okay . industrial designer: Right , so  what about the the scrolling  ? user interface: Yeah but n I I'm not completely  completely clear  I yeah , about the spinning wheel . So I think it it doesn't make sense to have both like a scrolling and spinning thing , marketing: E either or user interface: it's  you can al include everything in the spinning if you marketing: G yeah . user interface: yeah , yeah , marketing: I would say the s the s the spinning goes at a high speed to th to the scrolling wheel , user interface: in that case . marketing: so you have to decide whether you you know , you want to be going so fast or not . But  the the thing with this whole if y you're planning on making it out of rubber , on the basis that it's spongy , then I'm not sure how well a scrolling wheel would work . industrial designer:   project manager: But if you've got a if if you've got a flipped thing , effectively it's something that's curved on one side and flat on the other side , but you folded it in half . user interface: Ah , but  you can marketing: Yeah , but y your spinning wheel tends to go to one side . industrial designer: I'm not sure it'll be a good idea to construct the whole thing out of rubber .  i it project manager: No , I think it's just the casing rubber on the outside . user interface: Yeah , I  I think so too ,  the case would be marketing: You want an outside of rubber user interface: yeah the case would be rubber and the the buttons , marketing: and then open it up and industrial designer: Or or at the corners , edges , just the edges covered by rubber or something like that . marketing: 'Cause I know like we're going back to iPods again n the whole spinning wheel , but I have like a you know , obviously my iPod's not made of rubber , but then I have a little rubber case that goes over the top of it industrial designer: Right , right . industrial designer: Right , project manager: user interface: industrial designer: okay , so so that gives us a more trendy look as well . Yeah , and  we're going more for the trends than for the usability anyway , right ? project manager: And  colours can be provided with the case rather than  but we still need to te think about the colour of our remote as such , you know , just keep it black , or project manager: user interface: Yeah I think we  it was a a requirement that we use our  th the colours of our company , so would it be like yellow , grey and black or something , or marketing: That doesn't fit in with the whole vegetable theme though . marketing: Yeah , but  do you think we could incorporate the colours of the company into the buttons and then make the colour of the main remote the colour like vegetable colours , do you know ? So you could have like project manager: marketing:  I suppose vegetable colours would be orange and green and some reds and  maybe purple project manager: Green . marketing: and that and then you'd pick the buttons in company colours to to match with it .  since we're having L_C_D_s there there's no way that we're will be able to project manager: We need the advanced yeah . industrial designer:  what we do need to consider , however , is that the price is going up for the ever every such thing that we are considering , but since L_C_D_s seems to be  a definite yes , project manager: Yeah . marketing: So are we discounting solar energy because rubber's gonna be used in there somewhere or project manager: That was the industrial designer: Oh is oh the constraint was  marketing: If project manager: We can't have solar panels with rubber , so . project manager: Shall we go for if we're going for rubber , we think  on as our case , and then user interface: industrial designer: we'll have   using the simple battery will be a safer option as compared to the kinetic energy one , a although it does seem  interesting .  okay , so r we understand this better now that  the the speaker is for the feedback , right ? It it says  the things that you type in or something like that , so project manager: I think if we can if we can include them at not too much extra cost , then I'd put them in , industrial designer: Ye yeah , we we don't have too much information about it ,  project manager: but if it's Yeah . user interface: Yeah , but it it I think it should be quite cheap because it's from our own company , yeah . project manager: It's from the company , so industrial designer: Yeah , okay , so so th this is in as well then , the sample speaker . And the case is curved on one side , but then flat flat , so it's flipped into each other . project manager: Can I pull the thing out the back of your computer ? marketing: Yeah , sure j project manager: Just so we can marketing: Sorry , do you want me to project manager: Nothing , it's right , I'm just There we go . marketing: What does  I_C_S_ mean ? industrial designer: I_C_s ?  integrated circuits . industrial designer:   we we're definitely going in for voice recognition as well as L_C_D_s ,  . So we've basically worked out that we're going with a simple battery , the advanced chip industrial designer: Right . project manager: and a curved on one side case which is folded in on itself ,  made out of rubber industrial designer: Yep . We're having push-buttons on the outside and then on the inside an L_C_D_ with spinning wheel , and we're incorporating voice recognition . That's our overall concept , user interface:  project manager: and it's gonna look sort of vegetable , marketing: user interface: industrial designer: project manager: and be in bright vegetable colours . So w w would with have the spinning wheel inside with the L_C_D_ , or would it be on the outer marketing: Imagine it would be inside . marketing: so you've got your outside , which is like minimalist , and then you open it up and you've got a screen and a spinning wheel , which you can incorporate buttons into . marketing:  so you've still not got like a lot of stuff in the project manager: marketing: You've maybe got , you know like if you're modelling on iPod you've got five buttons and a wheel , project manager: On the marketing: and four of the buttons are in the wheel , and the other one's the little bit inside the wheel , project manager: In the centre , marketing: yeah . In the meantime , the Industrial Designer over here is gonna work on the look and feel design , industrial designer:  the User Interface Designer will work on the user interface design and the Marketing Expert is going to work on product evaluation . And as well as that , the two designers are going to work together on our prototype following those instructions that we've just come up with using modelling clay and you will get extra instructions from your personal coach . project manager: Is that all okay ? And anyone who hasn't put their their presentation in the project documents folder , it would be good just so in case we have to refer to it . marketing: I've got a bit tangled up in all this user interface: So but shall I move away first or shall I stay here with project manager: I dunno , maybe I would car user interface: we need to {disfmarker}<doc-sep> it's our conceptual design meeting and it's starting at approximately fourteen twenty five and so we have forty minutes for this one again and so we'll go just after three o'clock .  okay our agenda , we're gonna do an opening , I'm gonna review the minutes of the last meeting , then we'll have your three presentations  and then we'll have to make a decision on the remote control concepts , and finally we'll close . We decided our target group is the focus on who can afford it , because we have international appeal and we said it's for all age groups , different  functions of it . And s  in specific functions are something to keep the remote from getting lost , large buttons for the essential functions , a possibility for extra functions , like a sliding a sliding piece and a long-life battery or a charging station . I'd like to do it in this order , first do the conceptual specification of components , properties and materials  and then the conceptual specification of user interface and finally trend watching . This is where you look at what does it take to make a remote control and what should we make our specific remote control out of . So , we need to examine each element separately , but we're designing a full thing , so you wanna keep it integrated as a whole . The main elements of remote controls in general , and therefore ours as well , are the case , the buttons , the circuit board with the chip and the battery . These are all things that we had sort of addressed before , but I'm gonna take each one a little bit separately here as we figure out what they should be made of and what they should look like . The case ,  the options that I've gotten from headquarters about what we can do ,  there's there's the shape of a case , we could do a flat sh a flat case , a curved case or maybe even a double double-curved case . I haven't seen any pictures of what this exactly looks like yet , just keep that in mind , but these are the options that we have from manufacturing and we can make our case out of plastic , the m the main base will be plastic , but we have all these sort of fashion and technological elements we can add in , wood , latex , titanium , rubber or other coloured types of plastic .  buttons , for buttons we have  pushbuttons , which is what Real Reaction uses the most often , but we also have scror scroll wheels , project manager:  . industrial designer: which can have integrated pushbuttons , or we could go all high-tech and have an L_ L_C_D_ screen .  circuit board and chip we can have a simple one , a regular one or an advanced one , depending on what our other needs are .  we can we can have your sort of basic double A_ batteries , but we also have these options of  using a kinetic battery , like are used in high-tech watches , where you just have to move it a little bit to get it to power up . Or a solar battery , although there are slight  complications with solar batteries as in we can't use a latex case if we have a solar battery . industrial designer: Or  something they only described as the type of battery you find in torches from about fifty years ago , flashlights . Not quite sure what that is , but that's the description that I received , so that's what I'm passing on to you .  personal preferences that I was thinking through here's what we've been talking about all through , fashion and simplicity . So if we're going for fashion in our cases , I think that what we're gonna wanna look at is a curved or a double-curved case , probably with a variety of design elements . We're gonna have to investigate that better when I get specifics of the actual materials , but that's sort of what I have in mind . Probably pushbuttons , but I'm sort of intrigued by the idea of a scroll scroll wheel , if anyone has anything project manager:  . industrial designer: any ideas on that ?  I know the iPods and things right now have touch scroll  buttons which are exactly like what they're describing , so that might be something we wanna look into . Solar I don't think would be such a good idea , because how often are you sure that your remote control will get a certain amount of light . project manager: industrial designer: But this idea of the kinetic , that you don't have to replace , and that a simple just shaking it around will make it work , I think that that m would be a very interesting thing . But I think we'd also wanna go for e a simple chip or regular chip to keep our costs down .  we really only need a regular or advanced chip t if we're gonna start using an L_C_D_ . So I think we want to be aware of not making things overly t technological if they don't need to be , 'cause that'll keep our manufacturing price way down .  I'd appreciate anyone's input , but that's what I'm seeing for the future of the the look of this thing . marketing: Is double-curved like would be like two hands kind of thing ? industrial designer: I'm not sure . marketing: 'Cause I'm imagining like double-curved is like , you know , like two sides that curve industrial designer: This is what I'm sort of marketing: and then like one curve would just be like a single vertical-ish kind of looking thing , industrial designer: Yeah . project manager: Yeah , I wonder industrial designer: I know if we do have a double-curved case , it can't have any titanium in it . But the titanium , they were quite they're marketing quite hard to us as being used in the space programme , so that could be quite interesting . project manager:  just a real quick question  the weight of these different elements , have you industrial designer: Yeah , n project manager: no idea , okay .  I'm assuming that a kinetic battery isn't gonna take up that much weight , project manager: industrial designer: and that a tita titanium is very light , I know , project manager: industrial designer:  but other than project manager: industrial designer: that's really basic , that's all I have gotten so far . industrial designer: I have save this in the  shared projects , if anyone wants to look project manager: Thank you , perfect . industrial designer: and I have c considerable notes on the topic as well , if anyone needs any more information . project manager:  if you made notes yourself you can put those on our  underneath our oh ,  in your book , industrial designer: Just in my notebook , project manager: then don't worry about that . industrial designer: but if anyone has any specific questions , don't hesitate to email me or something . Alright ?  I guess I can project manager: 'Kay now we're  concepts concepts of user interface . user interface: Alright , so I'm gonna describe the the concept of the user interface of this des device .  we want people to be able to use it s as a remote control , so we need to determine what the essential functions of the d of the device are and make sure that we include that we've included all of those and that we actually end up with a device that is going to be useful to people . We have a number of different choices for a design concept  and s that's that's something that that I'll show you some examples of  , but essentially we need to choose how how is this device going to work , industrial designer: user interface: how how what kind of model is there going to be for user interaction with this device .  once we've chosen a a concept for it , we can then design the features around the concept , making sure that we get all the essential functions in the device and  the extra functions and the more advanced features . industrial designer: user interface: So basically , marketing: user interface: that's what we don't want .  you use these four buttons to m to move around a range of settings on the small L_C_D_ screen .  you can just about make out  that the button three buttons are  previous track , next track and play pause . They're the main the main features of the iPod , the things you will use a all the time .  then if you want to do anything more advanced , you go into the little menu on the L_C_D_ screen and you use the buttons just to scroll around and and find the more advanced features that you want . So I think that's that's a good a good kind of model that we could have . The buttons are are different shapes and and you can sort of yeah if you're watching T_V_ in the dark or whatever , you can work out which button's which and basically , yeah it's ith it's fun . So I I like I like this idea of just having buttons for the features that you use most often .  most people , when they watch T_V_ , they have two hundred and fifty channels on their T_V_ and they watch of 'bout four of them at the most . So , you have buttons for your favourite channel , changing the volume , which is something you do all the time when you're watching T_V_ , and the button to switch it off , in case you get bored .  other features , things like adjusting the brightness , tuning the T_V_ ,  I don't know what else you do with a T_V_ .  you can't have a t there's no point having a television that you can't tune or that you can't set the contrast , so we need to find a way of including these somehow .  and one other suggestions I'd make is to in is to include in a menu system , a bit like on the iPod . So we'd either have a small L_C_D_ display on the device itself , or  have a dis a menu display that comes up on your television and can b be controlled through the device . user interface: And that would allow you to access access the advanced features  whilst keeping a very small and simple set of buttons for the features that you use most often . industrial designer: So you'd be advocating an L_C_D_ then ? user interface: I think that's that's one way to go , yes . user interface:   there are there are advantages and disadvantages if you if you have an L_C_D_ display , it's it's nice , because it's it it lets you just sort of sit there and st and control your television from your armchair . user interface: There are disadvantages , an an L_C_D_ display would have to be quite small , 'cause we're we're I industrial designer: Right user interface: well we're I assume we're gonna be making quite a small device .  it would also have to have  a kind of backlighting in it , 'cause you ten you tend to watch T_V_ in the dark , project manager: user interface: but you need to be able to see your L_D_D_ L_C_D_ display . The alternative is to have a an on-screen display on your television that you control through your remote control .  a bit like a bit like how they have these  digital boxes where you you press the buttons and it comes up with your this thing of watch lo what's on each channel . It's it can it does have it's problems as well , if you've got a small T_V_ and you're sitting on the other side of a room , it's hard to read the little text that comes up . project manager: I do think that  one of the important features for a remote is seeing a menu and seeing what's on . project manager: like favourite channels is is applicable , but I think th that you do need to have some kind of function where it's  you have t you can see the title of the show or possibly a description of it . industrial designer: Well Are you are you tak project manager: Like I I know I use that often enough . marketing: Wait , but is that separate from what he was saying ? project manager: Well industrial designer: Yeah . project manager: if it if it was a L_ L_C_D_ on th on the remote , I don't know that you could f that you'd be able to see a industrial designer: No , I think I think we're talking menu like contrast and tuning the V_C_R_ or something if I've understood you correctly , rather than menu as what's on . 'Cause that would be more specifically a digital box , user interface: But it's it's it's something to bear in mind is that if we put a display on the remote control the c  communication is one way , project manager: user interface: so you can't have the televisions and information back to the remote control , at least I don't think you can . marketing: Should I plug that in ? project manager: marketing: user interface: Is that going on ? Okay . marketing: Is it on ? Ri What F_ do you have to press , project manager: Eight . Basically , I was given  an executive summary that was a market investigation on remote controls that was recently conducted , and then also some fashion watchers in Paris and Milan commented on some things that are gonna be going on this year . project manager: marketing: So first  they had people they ranked  the important aspects of r remote controls , and right now i d they're saying that currently there's a functional look and feel preference , but that really , over the next year it it that's gonna be switching to fancy look and feel remotes , so that just goes back to the whole desire of our c Real Reaction company wanting to focus on fashion and so , even though we're stressing , when we're talking , we've all been talking about this like simplicity and easy to use idea , they're sort of wanting us to remember that the number one thing for everyone is that it's fancy look and feel . And as these are ranked , the top one is doubly important to the second one , which is doubly important to the third one , industrial designer: Okay . That would be like if we use something like the space material or the L_C_D_ screen , things like that . And then ease of use was the third most important , whi so really , no matter what , we need to focus the most on fancy look and feel , according to this . And then the fashion watch talks about that this year's top trend for clothes , industrial designer: user interface: marketing: shoes and furniture is fruits and vegetables and tha that there's a preference for spongy , tight material . industrial designer: project manager: marketing: Personally , I don't really think that I want one that's gonna go out of style or go stale , excuse the pun ,  in a year , so user interface: marketing: even though this is coming from us as , you know , trend watch , market research , I don't know how much of it we necessarily wanna take away . industrial designer: marketing: Also , considering that the d research b has been carried out by Real Reaction , I'm a little hesitant as to like , how these questions may have been worded , and if necessarily this whole fashion to technology y edas ease of use is necessarily the right ranking . Personally , like I might reverse it , but if we're working for this company then I guess no matter what , we have to stress fashion the most . user interface: industrial designer: That there's all kinds of scope for imagination in that one though . I don't have a lot of notes to share if you want them , industrial designer: user interface: marketing: that pretty much sums it up . marketing: Yeah , what can I possibly enlighten on ? project manager:  do you have any ideas how to possibly use these ?  how to how to use a fruit or vegetable or  or the spongy material at all ? user interface: project manager: Like could we make a s like could we make a spongy remote ? It would be easier on the hands . industrial designer: If it's latex if it's latexy project manager: It's kind of and then it industrial designer: mean project manager: we would have to find a way to protect like the chip and all that , user interface: A kind of thing that project manager: I dunno . But industrial designer: An  I if th my understanding of a latex case is that it's in fact hard to protect stuff inside , project manager: industrial designer: but that it's covered with the latex , which is spongier and softer on your hands . It's there's something to be said ,  we we got that thing earlier from you about  not wanting it to R_ R_ repetitive stress injuries and things project manager: industrial designer: Yeah , marketing: Yeah , so something , m m instead of a necess industrial designer: something grippable ,  we don't we don't we don't wanna go spongy , maybe . marketing: yeah , grip , I'm thinking grip more than like sinking into your hands , user interface: Yeah . marketing: you know , i and I think I'm envisioning more like , you know , the material that you have when you sit on like a bicycle , industrial designer: Yeah . marketing: so that it doesn't hurt when you're sitting down for a long time , industrial designer: marketing: like I'm imagining that sort of thing , I don't know what th that material's called . industrial designer: Yeah , I think that given the list of materials I w I was forwarded it's that seems doable . could we go in fruit and vegetable colours ? We could colour-co-ordinate them , project manager: F for sure , or maybe like marketing: industrial designer: li project manager:  couple main ones being like , I dunno , lemons or strawberries or something . project manager: Could they be smelly ? user interface: I Is it supposed to be shaped like a vegetable ?  like  I dunno , like  carrots or something . marketing: project manager: Or carrot shaped , industrial designer: it's quite easy to s shape thing like carrot project manager:  . industrial designer: isn't it ? user interface: Maybe , project manager: Like large button , industrial designer: Or maybe the buttons could be shaped like different fruits . marketing: What about the idea of like a round remote ? Instead of like a vertical up and down one . project manager: would you think you you do you think you'd be able to hold it ? marketing: Just to tie it in a little . When you when you use a remote , do you press the buttons with your thumb , usually ? Or your fingers ? marketing: Yeah . Maybe industrial designer: I user interface: Or maybe you want something that's shaped like a mobile phone , so you you hold it in one hand , and you press the buttons with your thumb . project manager: Don't you think ? industrial designer: No marketing: Yeah , industrial designer: just thumb-sized . industrial designer: Jus project manager: But  in order to get to all of them , marketing: But I like i project manager: you know . user interface: But if you've only got like four or five buttons anyway , then it's it's not so much a problem , perhaps . I When I'm when I'm pressing buttons on my iPod , that's how I do it , hold it and press the four . user interface: So you hold it in one hand and you press you press the buttons with your thumb project manager: industrial designer: Yeah , or in and use my thumb or my pointer finger on the touch scroll wheel . user interface: and And you find that works quite well ? marketing: I love the idea of the wheel like the iPod . user interface: Is that marketing: 'Cause th user interface: The button on an iPod , is it what is it , is it just four buttons or is it li more like a scroll thing ? marketing: It's like five , project manager: It's a scroll , yeah , it's a wheel . industrial designer: yeah , it would  each version of it has been a little bit different , project manager: The one I have doesn't have the four on i like around it , I don't think . industrial designer: but Oh yeah , you had one of the in-between ones , when they weren't doing that anymore . marketing: I think why it would be good for us is 'cause like you could have the same wheel sort of effect for like channel flipping and then the other one could be like for volume . marketing: Like just the idea of like those industrial designer:   marketing: so few buttons for main things , industrial designer: t marketing: but then how you could go back to the menu and like , I dunno if we would want it on the screen there or on the actual T_V_ . marketing: 'cause if you're changing the brightness , don't you wanna see it happening , kind of ? industrial designer:  . industrial designer: Yeah , I think an L_C_D_ screen might be good in theory , but not as useful in practice . Also z yeah , 'cause you would be z looking down at the L_C_D_ screen , than back up at your T_V_ industrial designer: Right . industrial designer:  project manager: Okay  we have we've about fifteen minutes left , industrial designer: Oh we probably have to get going , don't we ? project manager: so I'm I'm gonna continue with my pres presentation .  I've one more slide before we close , but in that slide is when we need to make decisions about this these kinds of things , so I'll just bring that up and show you all industrial designer: 'Kay .  industrial designer: Could Could we  could we have changeable covers like for your mobile ? In different fruit and vegetable colours , marketing: If I get any more information of fruits and vegetables , I'll let you know . project manager: Yeah , and then like the the covers could be spongy latex industrial designer: Exactly . user interface: I think maybe th the packaging , it should be like a lemon and the the packaging is like the peel . user interface: So instead of opening the box you just kind of peel it , and the remote control's inside . marketing: Lemons ? industrial designer: user interface: project manager: Okay ,  marketing: project manager: components concept . project manager: G industrial designer: Right , I had sort of skipped over that hoping it wouldn't get be necessary but  project manager: That's th th this is the agenda they gave me . So can you just explain what that is real quick ? industrial designer: Alright , so  decisions , what the okay deci decisions on energy I'm thinking is based on the battery . industrial designer:  I dunno , what do people think about this kinetic battery idea ? project manager: I think it's awesome . user interface: Yeah ,  I think it's good , as as long as we consider the the cost and the  how reliable it is , industrial designer: Right , I haven't gotten any user interface: but as far as I know , the technology is good . industrial designer: yeah , any more information on cost other than it's more expensive than a regular battery , but  but if we're using a an i a cheaper chip , then it'll even out , I think . They're they're thin fibreglass with copper wires etched on to them , and di I think they're quite easily printed on by machine , which is chip on print is where the machine prints on the wires and solders it all together for us . project manager: industrial designer: I don't really know what to tell you as far as decisions . I wasn't really given any options , I was just given that this is how they're done . But I don't know any decisions on marketing: project manager: If they're if they're really options . industrial designer: I did f user interface: Al all circuit boards are pretty much the same , I think .  oh bu I guess maybe if we decided on like a simple , a regular , or an advanced chip , maybe . Well okay , here's the here's the thing on the chips that I that I got .  , 'kay , the pushbutton if we're gonna have pushbuttons , they require a simple chip , but a scroll wheel requires a regular chip , and an L_C_D_ requires advanced . Do we want a scroll wheel , or do we just want pushbuttons ? user interface:  I don't think we ne really need the scroll whe wheel . user interface:  but project manager: but I don't know how useful it'd be for changing the channel . 'Cause you don't have control over numbers user interface: I don't think it would really work . marketing: Yeah , it's a project manager: or industrial designer: Yeah , user interface: Yeah , you really need buttons for changing a channel . industrial designer: th it'd be it'd be handy for going through if there was an on-screen menu of your channel choices , than you can scroll down on the scroll . marketing: But if you c if you could scroll through the channels , and then the volume would just be user interface: Yeah . marketing: and the volume would just be like the same way , forward and backward as I'm just thinking like it would make it much like sleeker sort of looking . marketing: And otherwise , no matter how may buttons we have , we're gonna have like , you know , black with red sticking out and th no it's gonna inevitably sort of start looking like those group of sort of ugly ones that we saw stacked up . project manager: So , have a scroll for volume ? industrial designer: F or for all those secret functions ? project manager: F industrial designer: When you get on the on-screen menu of all your functions that your remote could do for you without the buttons and you could have a scroll wheel to go through those menus . user interface: I think yeah , I think a scroll wheel would be nice , but it's not necessary . So we could either go with a simple or a regular chip , depending and maybe we could table that decision for later . project manager: I think w well I think when we go on to the une userface , we're gonna have to decide the interface we're gonna have to decide  whether we're gonna have a scroll or not . industrial designer:  I'm kinda liking the idea of latex , if if spongy is the in thing . project manager: I'm a little  I'm a little hesitant about it , because I'm worried about protecting the stuff on the inside . project manager:  marketing: Oh could it be hard , and then something around it ? industrial designer:  yeah , everything I've project manager: Yeah , I would be more okay with like a titanium actual thing and then maybe like a mobile phone kind of thing . industrial designer: N oh wha what I've what I've seen , just not related to this , but of latex cases before , is that there's  like a hard plastic inside , and it's just covered with the latex . industrial designer: Not too thick a layer of latex , just enough to be grippable , like bike handles or or anything that you've seen like that . I don't think we need to worry about protecting the circuit board , project manager: Ge o industrial designer: I think that that's done for us . Okay  let's go to the ufe user interface then we'll come back to the chip I suppose . industrial designer: Oh and we want a curved case , yeah ? Or a double-curved ? project manager: Well , we don't really know what the difference is , right ? marketing: I'm thinking curved of some sort . industrial designer: We don't really know what the difference project manager:  okay , interface , the type and the supplements . So push or scroll , user interface:  project manager: right ? Or both ? user interface: Yep .  And I think if we wanna keep our costs down , we should just go for pushbuttons , 'cause then we can have a a simple chip and it's simpler , it's it's cheaper to make pushbuttons than it is a scroll button . user interface: So in terms of  in terms of  economics it's probably better to have pushbuttons . And if we had a sc an on-screen  kind of thing that you could scroll through , like you can use your buttons to scroll through things . For channel surfing I think a scroll an actual like an iPod's kind of scroll thing would be too fast , I dunno . I say pushbuttons at least unless we get any information but I have no idea how much more expensive a scroll wheel is than than a pushbutton , but it's gotta be some more expensive , so I think it might be better to put our money into the stuff like the kinetic battery and the cool case user interface: Yeah . project manager: Is that okay with you ? industrial designer: because project manager: How you feeling ? marketing: Yeah .  I'm not like hard-sold on the scroll wheel , it's more just to give it a different kind of look , project manager: marketing: but if it's gonna be in a latex type thing and that's gonna look cool , then that's probably gonna have a bigger impact than the scroll wheel . project manager: Okay , so we're gonna go with  type pushbuttons , and then supplements , user interface: Yep . project manager: how are we gonna do that ? user interface:  what do you mean by supplements , exactly ? project manager:  I assume that's what else we're gonna like h ha the  the additional buttons we can use . user interface:  project manager: So we're gonna have like a menu button , industrial designer: Oh . project manager: Okay ,  so we're doing an on-screen menu that we can scroll through . user interface:  in industrial designer: So what are what are our buttons gonna be ? user interface: Yeah . industrial designer: So like one through five , or user interface: Yeah , yeah marketing: Like a radio type sorta situation ? user interface: about yeah like yeah , a bit like radio presets .  project manager: Pre-set channels and then we're gonna need  numbers one through zero , right ? user interface:  we wouldn't even need the numbers . project manager: Well , but in order to pre-set a cha oh I guess you can just hold it down when you get to one when you're scrolling through . user interface: and you need some kind of , I dunno , sort of up down kind of button , industrial designer: Yeah , up down .  our next meeting starts in thirty minutes , industrial designer: project manager:  you each have things to do , look and feel design , user interface design , product evaluation , and you two are going to work together on a prototype using modelling clay . project manager:  did we decide on a chip ? Let's go with a simple chip ? industrial designer: Simple chip <doc-sep>industrial designer: project manager: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . And  so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . industrial designer: You can  choose the direction and if you just push on it it's considered like a enter function . industrial designer: You have on the  on the side here the microphone for the for the speech recognition system here . user interface: industrial designer: And here the the switch that control if you want project manager: Why you why you you put it in the the side ? industrial designer: Well I I I think  it's the project manager: It's not a good place maybe . industrial designer: Yeah but user interface: No i i it's the all around camer  microphone isn't it . marketing: Is it an only a single mic or a microphone array ? industrial designer: Well so it's a microphone array . industrial designer: No user interface: Yeah industrial designer: it's just a single microphone , and you I I think  we we put it here because I think when you when you are browsing your L_C_D_ you will be close to user interface:  . industrial designer: well it's better to to to place it here th than here , for instance . industrial designer: And here is a little switch that control if you want the the speaker  recognition system to  to be on or off . project manager: How much does it cost this one ? industrial designer: Well this this prototype is  made for about  well fi fi fifteen fifteen dollars user interface: For the project manager: Fifteen dollars ? user interface: Yeah . industrial designer: fifteen dollars , project manager: Ah it's above it's above the budget . industrial designer: but  well it's not it's not  yeah , but  it's just a prototype and if we  if we optimises the  the  voila . project manager: How many b battery is there ? industrial designer: How many , excuse me ? project manager: Battery . industrial designer: Well  f battery , we use  about  user interface: Is it n the two A_A_s batteries in it . industrial designer: Yeah and you just project manager: So one one battery ? industrial designer: On  yeah one battery . industrial designer: marketing: user interface: You just n  marketing: Now what is the whole day rating for that ? industrial designer: The excuse me ? marketing: Whole day's rating . user interface: marketing: What type of battery ? industrial designer: Oh yeah it's just a r  simple battery a rechargeable  user interface: Yeah yeah . industrial designer: So and if you want to charge the battery you just put the remote control like that to plug in the the charger user interface: Yeah . industrial designer: Then the next time you pick it , oh project manager: industrial designer: it works . user interface: I forgot to tell you there is only a single button there , b this button industrial designer: Yeah just explain the button  Norman . This button is like the mouse is like a joystick , industrial designer: user interface: you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . industrial designer: user interface: You can move up , down , left , right , or you can do a swing . So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . marketing: And the L_C_D_ is this one , on the remote ? user interface: Yeah . industrial designer: project manager: I think it's not a good idea because after maybe one or two months of function is getting destroyed . project manager: industrial designer: Yeah it's project manager: industrial designer: So we have the the second version also with the different  button configuration . marketing: industrial designer: So basically th it's the same  marketing: -huh and also the switch . user interface: marketing: And I think you forgot a point here to have an button to find the charger , user interface: Oh no marketing: because that's a major that's a user interface: th actually th we'll come to that point in our industrial designer: Yeah it's it's it's embed in the  speech recognition system . marketing: Okay industrial designer: So marketing: and if you disable speech recognition system then ? user interface: W w I'll I'll come to that point later on . user interface: Th they either these with the  the the charger any project manager: With the remote control . project manager: Okay so the price of the charger included in the user interface:  it's a standard module so you should get it for a cheap price  . user interface: It's that same charger that you can use for the hand-phone but  again depends on the types . I think we have to investigate more on that , but project manager: The price should be below twelve and a half Euro . Yeah project manager: Well that's so user interface: but as the Marketing Manager says , people is willing to people are willing to pay more for good design . project manager: We have we have just marketing: Yeah people are willing to pay more , user interface: industrial designer: marketing: but the company is not willing to invest more at the moment . project manager: And the price of production user interface: industrial designer: Alright please  go on Norman with the special features . marketing: Or  user interface: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , marketing: user interface: so is  modular . user interface: Yeah yeah , project manager: user interface: for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , marketing: Something like customised . industrial designer: user interface: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . industrial designer: You also have the the the two other modules for the parental control project manager: But user interface:  yeah yeah you should present that . industrial designer: that that you ca you can add up to the to your remote control marketing: And this is other one ? user interface: industrial designer: i i if you  if you want to to have more more power on what you do , and  which channel you want to choose and so on . industrial designer: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , marketing:     . industrial designer: they just plug in it user interface: Yeah industrial designer: and they can have all the control they want here . industrial designer: We also have this module for  old people with big buttons , clearly labelled , user interface:  . Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the  the same powerful functionalities . So that's the best idea , the cond that that's our  an innovation   i in this  design here . The first one is the speech recogniser , again it's detachable or add-on . And then we also have security feature for example this here oop industrial designer: user interface: it's very robust , it doesn't break and the material , what's the material again ? industrial designer: The titanium project manager: Titanium . industrial designer: and so it's very  user interface: Again  and the battery life is  is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . user interface: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then  y the other p points are robust and misplacement reminder . So when you finish watching your T_V_ and you the you t you turn off the T_V_ ,  and then there's this message coming out that  please put that back to the charger , so so that's the or is it marketing: Okay . Yeah and  And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define marketing:     . user interface: so sorry ? project manager: industrial designer: marketing: user interface: And then  because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . project manager: What what's user interface: Maybe we can improve more on the design but project manager: Maybe yeah . industrial designer: project manager: What's the price to p to produce ? user interface:  this is the industrial designer: Well so the price to produce For  the simplest one , say we start from four dollars to produce such a device . project manager: With with with the charge ? industrial designer:  it's about it The without without the charger marketing: With the charger ? project manager: Okay . user interface: Yeah industrial designer: it's about  well two dollars to produce  the microphone and speech recognition systems . user interface: industrial designer: Two dollars for the  for the add-on modules , and finally three dollars for the charger . So if you  sum up  everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . industrial designer: so the total cost if you if you want all the fuct functionalities will be about  fifteen dollars . project manager: No it's industrial designer: But it's just if you want all functionalities . user interface: marketing: Yeah it's a nice input project manager: We marketing: but we have an other inputs from the l public demands . project manager: marketing: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu user interface: Yeah . user interface: marketing: So the marketing made an evaluation criteria and these were some of the findings , and  in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and  very handy to hold . user interface: marketing: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . industrial designer: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen   with just four buttons . marketing: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . marketing: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . user interface: But the the problem is that  is it robust to mishandling ? industrial designer: Okay . user interface: We have you should find a material that is robust at the same time spongy . user interface: marketing: So these are the f  three criteria on which we are going to build our remote . marketing: say that we have a seven point scale , from one to seven , user interface: industrial designer: marketing: So now you have with L_C_D_ and without L_C_D_ , user interface:  . marketing: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks  it doesn't look much fancy , then you could just tell me seven . So user interface: So marketing: We can make our study on this and user interface: so is the e evaluation depending on us or other users ? marketing: No no we have you have designed two products now , project manager: Yeah . user interface: But who will give the scoring  we ourself or or a third party ? project manager: You . marketing: According to you , no according to you designers , how will feel does it  with L_C_D_ and without L_C_D_ ? user interface:  . marketing: D is it very fancy or doesn't look much fancy ? industrial designer: Well it doesn't look much fancy I'll I'll say three or four . marketing: And you both agree for that ? project manager: And you ? user interface: I think we can improve on the design . It's it it project manager: user interface:  we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . marketing: So I take three on with L_C_D_ ? industrial designer: Yeah a three . marketing: So without L_C_D_ how would you rate it ? user interface: Yeah . I think it's it's  more easy to make f fancy things when it's not complicated marketing: Four . industrial designer: so removing the L_C_D_  gives us a li more liberty to to have a fancy look . industrial designer: Well it's it's the same for both so I will give a five , six . marketing: Five with L_C_D_ and user interface: industrial designer: Well five also  Norman please . user interface: Yeah project manager:  user interface: from the innovation aspect I feel that  what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that  the retrieval of T_V_ programmes by content , because  that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've  A lot of functionalities . user interface: So that is  that is  for both th marketing: So without L_C_D_ ? user interface: Our gi I think that the our our product is  has the best in all well this is a biased judgement industrial designer: user interface: because we designed them . marketing: No no according to design aspect we want to know how would you feel the innovativeness ? user interface: Yeah . marketing: And without L_C_D_ ? industrial designer:  for both it's the the same innovations . So I there is high innovativeness included if you make it with L_C_D_ y industrial designer: Yeah . user interface:    there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? marketing: So we can't go project manager: industrial designer: Talk about user interface: We haven't really  determined what are actually actually project manager: marketing:  that what you are sayin that's what the design user interface: it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? industrial designer: marketing: No it's like this , project manager: marketing:  on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . Yeah but industrial designer: Yeah project manager: But industrial designer: but you have the same programme on the T_V_ screen . marketing: No on the T_V_ you don't it doesn't display on the T_V_ now . industrial designer: If you have the L_C_D_ , but if n marketing: L_C_D_ ? Then  there is no meaning in having it on the T_V_ . marketing: Or then again you have a channels , volume and all the stuff and what a user interface: But you cannot display all on a L_C_D_ . marketing:  that depends upon your design , so user interface: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , marketing:  user interface: we give what the customer  wants , right . user interface: marketing: So without L_C_D_ you want to put it fi the same level of innovativeness ? And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? user interface: industrial designer: Well I think both are really easy to use because there are few button buttons , user interface: Yeah industrial designer: and  well t p the menu are clear , well-organised , so user interface: Yeah . industrial designer: Well with little knowing of the technology you can you can easily use the product user interface: industrial designer: so I will give a six for the easy to use . user interface: Yeah I think project manager: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . project manager: Because that's with L_C_D_ just will increase the price , marketing: Yeah . project manager: and I thi i they have the same rate so without L_C_D_ it will be user interface: Yeah . marketing: Or we can just go back to the previous slide  where we ha we have a few updates . S industrial designer: And  if the the well if we have less technology we have more liberty to  for the shape and  things like that so marketing: Yeah that's right . For kids they want simply the s similarit for the old people they want simplicity , marketing: Yeah yeah that's right .  we can ha have build a more complex design if if they want it , but but  what I'm trying to say here is that the  we have different sets of buttons for different kinds of people . marketing: So without L_C_D_ I just take it five ? project manager: user interface: W  marketing: Or you want it to be six ? user interface: I think it's the same . industrial designer: Yes as you say , with better  project manager: Without L_C_D_ . marketing: S s oh I think it's better to have this without L_C_D_ . marketing: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , user interface: Yeah . industrial designer: Yes and to give us more liberty to have a fancy look so user interface: Yeah . industrial designer: so let's go back to our laboratory and user interface: To improve on the design . project manager: what about the integration of speech recognition ? user interface: Huh ? The speech recogniser is a add-on module . industrial designer: It's optional yeah , since well according to this study  people more likes more to have a spongy  remote control than project manager: I think it will be I think i user interface: marketing: Yeah . project manager: I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these  marketing: Yeah , but  if you have an add-ons , the kids may just  hide the parental module project manager: Yeah . project manager: Or maybe parents they can for forget where they put it or , industrial designer: project manager: so mayb better if you have all this in the same marketing: In the same set , yeah , project manager: marketing: and and individual buttons to make them work . user interface: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . I don't know , project manager: So you mean that even if these modules will be will be functional  will be optional . user interface: what do you think  ? Yes exa what do you think , I don't know . project manager:  marketing:  how to how to how to make a marketing survey that  how many married couple or how many couples have a T_V_ user interface: Yeah . But the the question is n does those modularity increase the production cost or decrease the production cost ? project manager: I think it inc increase . industrial designer: Oh no , project manager: industrial designer: because if you if you add  something well yeah maybe because it's three different pieces  to to to build but project manager:  . industrial designer: Yeah yeah yeah user interface: industrial designer: it's I think it's cheaper if you if you already built the all the functionalities  on the same module , but  user interface:  . marketing: On the same P_C_B_ user interface: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , industrial designer: Yeah . user interface: Yeah i i so if don't don't buy now they can buy i in the future . So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . industrial designer: user interface: We're not trying to follow the Microsoft and we don't want to the m project manager: marketing: Updates and we sell it . industrial designer: user interface: Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? project manager: industrial designer: Yeah . marketing: And  what's the idea about  the shape of the remote controls ? industrial designer: Well so marketing:  can they be made into a fruit and vegetable types ? industrial designer: Yeah yeah marketing: Do you require different types of P_C_B_s and industrial designer: I think we are yeah but we are also the  well the components will have to change because  we have to deal with the shape and  but I don't think it will  increase the cost too much so user interface:  . marketing: Or  it could be like this the P_C_B_ would be the same for all , but only the exterior  shape is different o for all . industrial designer:  well but it's a bit complicated to if if if you need machines to different machines to  ah well user interface: Yeah . For example the i the mobile phones nowaday , they sell different kinds of skin marketing: Yeah , yeah that's right . industrial designer: and then  add on skins and with with this  tex spongy texture  things like that . project manager: So industrial designer: So we finished the prototype  presentation if you have  something else to say . user interface: marketing: I think the Project Manager would be interested to look about the financial issues in making these models . We have to give answers so marketing: user interface: I suppose that you this criteria , is it ? project manager: Project evaluation . This room is a bit small , but industrial designer: project manager: user interface: but I think it's okay for us to work with . marketing: I feel it's fine , we know we don't need  I think it's okay . marketing:   what type of product would you think could we make this more interesting ? user interface:  we I I know something , we need more cakes , more biscuits on the table while we have meetings . industrial designer: Yeah and also more well  more seriously I think it's it's a good idea to have  clear clear points whenever we do a meeting marketing: user interface:  . industrial designer:  prior to the meeting to have  well a list with the points who will be discussed or things like that , but I think it's alright . marketing: And the evaluation was project manager: Without without L_C_D_ , without speech recognition , it will be simple . marketing: So project manager: Yeah free free coffee user interface: Alright then , we finished ? industrial designer: Okay . project manager: Yeah thank you for your work and marketing: Yeah thank you , thank you very much <doc-sep>We're here to have a kick-off meeting for the design of a f for the beginning of new project   remote control for the design for a new remote control . marketing: project manager: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of  the next meeting . marketing: project manager:  I think the important points we have to t talk about are  it's functional design , it's conceptual design , and desail detailed design . project manager: user interface: It's gonna be not my favourite one but the one I can draw . project manager: industrial designer: user interface: And it's gonna be you'll try to guess . marketing: A r a rabbit , oh oh yeah , where is the carrot ? project manager: user interface: That's it . project manager: You want to go ? industrial designer: marketing: I am not very good at  this kind of stuff . industrial designer: marketing: My favourite animal is project manager: industrial designer: You wa marketing: user interface: Wow . industrial designer: project manager: marketing: What about you  project manager:  yeah Christa Pavlov  . project manager: So they have to be waterproof maybe ? marketing: It has to be  wha baby proof project manager: 'Cause they eat she ate it . marketing: because even if she's not very tall she's  high enough so that  when she throw it away it's  industrial designer: Yeah . user interface: But how gonna okay , just  but it's  monochrome it's n it's not like industrial designer: Yeah . industrial designer: Yeah even we can change colours , no ? Like the  marketing: Oh like the phones , industrial designer: like the phones and these things we c yeah . project manager: Small also ? Don't you think industrial designer: Huh not so big like yeah . industrial designer: Yeah , not too much buttons and marketing: Should it be , y you know these  remote controls where  they are what they call a universal ret remote control project manager: marketing: so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator industrial designer:  . project manager: Yeah , industrial designer: marketing: whatever project manager: that's marketing: I dunno if it's project manager: marketing: Or if we should have a targeted re remote control . marketing: So colour , robustness , easy to use , size , project manager: So , I think there's marketing: yeah , size matters , yeah . Colour , size , sh project manager: So you you think it's better if small than bigger . marketing: But  what would be different from this , from the others ? I dunno if industrial designer:  maybe we can change the colours that at least the frame . marketing: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . marketing: For some reason they they they click the off button when they want to use the industrial designer: Yeah . marketing: So there's a problem in the design of that kind of remote control somehow , project manager:  . So , some kind of idea  with   cellular phone with a a screen that will tell you what marketing: I dunno . marketing: Too expensive for twelve Euro ? user interface: And n maybe not too expensive , project manager: And too expensive . marketing: So ma I prefer to have the off button at the top right , industrial designer: Ye yeah . marketing: so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , industrial designer:  . industrial designer:  it it's like marketing: I don't know if it makes sense , but project manager: industrial designer: it's like two types no ? people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this marketing: Yeah , for instance ,  . industrial designer:  user interface: so how many actions do we need to implement in it ? industrial designer: huh . user interface: On off ? industrial designer: Maybe I think even we can keep two switches and then we can  only make one working . industrial designer: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . user interface:  if it's less than three  then we can make it  like a industrial designer: Two . marketing: Three buttons you mean ? user interface: like three mental states , project manager: Three option . project manager: Maybe if it's more , if there is a software inside industrial designer: project manager: that ask you three user interface: industrial designer: marketing: project manager: If it if we want a r universal remote control that we sa like we say before it may may need more than three  three button , three  possibilities , ye yeah . user interface: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . marketing: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . industrial designer: marketing: Because I'm only using three or four channels but industrial designer: Yeah . But they keep generally their t slash slash  this thing and then the dash dash and then you can put yeah , you can only have one bit . I change channel like this , m  I want to go to twenty five , and then to ten , -huh  yeah . marketing: And then back to the one I was before , project manager: Also we can be here marketing: so there's whichever it was . project manager: marketing: Then you can watch what your ah you could also record your record your sequence of actions , industrial designer:  . marketing: that becomes more complex , project manager: industrial designer: marketing: but you could look at what  the other people have used there or remote controls . project manager:  we're going to meet again in thirty minutes and  I want you to  work on these ideas and try to make a  the ones , make  to decide what what are the ones important and what are the one that we don't want . marketing: So what does M_E_ means ? M_E_ the user requirements ? Or that's  that's for us ? user interface: Market Expert . user interface: marketing: Oh , of course yeah , the user requirement specifications , -huh , yeah 
The team reached a consensus that the remote control should have a waterproof design and be baby-proof to prevent any accidents. It was also agreed that the remote should have voice control functionality for children who may not be tall enough to operate it manually. Additionally, a child lock feature was deemed necessary. The group acknowledged the benefits of using a kinetic battery, but cost and reliability were concerns compared to a regular battery. They suggested using a cheaper chip to balance out the cost of the kinetic battery technology. The User Interface team expressed difficulty in keeping the remote small with a wood case, as the Industrial Designer believed it would be prone to breakage. The Project Manager proposed using rubber or plastic instead, considering practicality and ease of cleaning. The idea of creating fruit or vegetable-shaped remotes was discussed, with the understanding that only the exterior shape would change while the PCB remained the same. The team also considered offering customers customizable skins.
What were the group's thoughts on the safety design, kinetic battery idea, wood case, and shape of the remote control during their discussion on the design and concept decisions?