So , we will have the three presentations from the In Industrial Designer , User Interface Designer and  industrial designer: Industrial Design . project manager: And after that we  will have the  new product requirements , the decision on the remote control functions , and we will close the meetings after . project manager: No , industrial designer: Three three , it's three project manager: I'm participant one . The first I will present the technical function design for user interface for our  remote T_V_ control . As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . So how can we  design a user interface with so sa with so many sophisticated functions ?  , let's move to next slide . As we know  Google it's a very successful because his  powerful function , but with very easy to use user interface . project manager: user interface: So my job is to  design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . So industrial designer: user interface: That's the end of the talk the end of the presentation . user interface:  With sophisticated functions , project manager: So powerful , user interface: but with very yeah powerful . marketing: So , I dunno , it's maybe difficult to have both , industrial designer: To merge the two system huh . marketing: industrial designer: But But this is user interface: But if we have very very good user interface marketing: Yeah , industrial designer: Yeah . industrial designer: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . project manager: Oh you mean for the yeah pic pictograms or things like that ? industrial designer: Yeah , yeah . For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . industrial designer: So you have to The sh the user there for example the power off button it is something very international , you know that So . project manager: Go on , go back and industrial designer: Yeah , but the question is how to merge you know the Google system to the system , alright . marketing: industrial designer: It you project manager: So , you will propose us something which is yeah so powerful and easy to use . marketing: industrial designer: The rationale must be design , or project manager: So , Baba is the  the Industrial Designer . As you all know , you know m my job is to design you know  to give an industrial design of the remote control . So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the project manager: industrial designer: how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . industrial designer: but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ project manager: marketing: industrial designer: so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to marketing: True . project manager: So you mean that infrared control is a cheap technology ? industrial designer: I think it's cheaper than laser , so . Do y you know the requirements for the remote control ? Twelve , nearly thirteen , marketing: What the cost is ? project manager: yeah . industrial designer: Yeah , I think for the cost we want for the cost we want it's better to have   Let's see . So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here project manager: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff project manager: Yeah . industrial designer: you know and so and you have the other subcomponent that are not really here so important , so . project manager: What is this ? industrial designer: This is in fact some other component that are in between the electrical de the electronic device . industrial designer: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . industrial designer: Okay , so if you have some question I didn't answer ? marketing: What's the average price of this technology then ? industrial designer: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . Or at least you know , the user interface: So what , the wireless remote control ? There's a wire with remote control ? industrial designer: You'd yes , you can . It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . project manager: So you think that  a cable between the remote control and the T_V_ won't be a good idea . project manager: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu marketing: But this is what you would like to ask the user first and I don't think the user would be ready to have a industrial designer: project manager: Yeah , user interface: Wireless remote control . project manager: but marketing: I don't think well , yeah , I don't think he would , industrial designer: Yeah , but some pa I always want to have you know , project manager: marketing: but in a sense industrial designer: sometime I want to have wire because you know . project manager: Yeah but as Industrial Designer , do you think that it will be feasible to have  linked or to have link between the remote control and the television ? industrial designer: project manager: I'm just asking you . Do you think it will be cheaper ? industrial designer: I don't think it will be too much . industrial designer: Have to think about the question , you know , 'cause it's I think that you know you can always you know project manager: Okay . industrial designer: I think wha wha with the wire it's  cheaper but you know the wireless it's more practical , so . Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . marketing: Now the project manager: So industrial designer: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . project manager: I think it's would be easier to have a link between the remote control and the television , marketing: Well that's actually one of the point , yeah ? True . So just trying to answer all the questions , if the user would be happy to have something or something else  . We had one hundred subjects , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , and see what was okay or not for them .  actually seventy five percent of the users find m the most remote controls  ugly , okay , so that's project manager: You mean the loo the look , the outside ? industrial designer: The look , how it look like . So this is where we could have  yeah , good market , I guess , if people are ready to pay more . And then  yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . And  users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . project manager: marketing: So this is from the experiments we've done , project manager: marketing: so if we could solve this problem this would be interesting for the user , I think .  it takes too much time to learn how to use the remote control for thirty five percent of the people . And  remote control are really bad for R_S_I_ problems for twenty six percent of the users . project manager: What is R_S_I_ ? marketing: R_S_I_ is like , when you're using the same  doing the same movement several times , then you get injured . marketing: Okay ? So , those numbers are less important then the previous one , but still it has to be taken to count . marketing: And definitely if it could have less buttons , still maybe the same number of  functions , but less buttons , user interface: Functions . And just to have  an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? user interface: Yeah . project manager: Yeah , but do you think it will be easy to use ? user interface: But I'm not sure project manager: Because if you have many functions just for one button it would be quite difficult for the user to know . project manager: I think the marketing: It's user interface: No you you can have a switch menu , so you can project manager: Yeah , but it has to be intuitive . Then for  you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . Okay , user interface: Then you you put the switch button , project manager: but user interface: then it switch to another category of functions . For example , if you have remote control you you can rem you can control your T_V_ and also you can control your  recorder . industrial designer: With a user interface: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . project manager: Yeah , but user interface: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . marketing: industrial designer: This is a question that should be asked to the If you ask the people , maybe the the marketing people . user interface: marketing: Yeah , this is something we sh user interface: Because maybe a colourful is fancy for some people , but maybe simple and  uniform colourful is fancy for some for other peoples , so . industrial designer: I think the solution is to have many colours of you know instead of having one grey standard project manager: Yeah , but I think it will increase the price of the production of the remote control . user interface: Yeah , because maybe some people prefer a red remote control , industrial designer: Yeah , yeah , yeah . project manager: And also f user interface: Maybe we can have di di we can have  several options , marketing: Yeah . project manager: Yeah , but as soon as you speak about options , it means that the price increases , marketing: Yeah , user interface: project manager: and we don't really want the price to be too too high , because we wanna be able to produce it . So , we want something fancy , as  previously said , Florent , something very easy to use , powerful and also as  it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . project manager: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . project manager: So I think you have quite lot of points to to think about industrial designer: Yeah . project manager: So , is it okay for your presentation ? Nothing else to to add ? marketing: Yeah , it's done , just yeah . If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . project manager: So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . So the first one is that  for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's user interface: project manager: It's is  marketing: Lame , or project manager: No yeah , because now everybody has internet at home , so it's better to use internet then teletext . project manager: So , you will have to think about it in your in in the design of your remote control , industrial designer: Yep . project manager: and also the remote control will only be used for television , so for y for you your designing , you're not you won't be  you won't had  buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . project manager: It's marketing: - project manager: because if we want to to do remote control user interface:  . project manager: which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . project manager: So maybe it will be easier for you to to design it , to have very powerful and easy . project manager: And also we want the image of the   real reaction be recognisable in the product , such as the colour and s the slogan . project manager:  that's  if  you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . project manager: So you will have to use the colour of the product , of the   user interface: Okay . As we say , we put the fashion in electronics , so it has to be a fashion remote control . Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . project manager: industrial designer: This is marketing: I don't think it's part of the remote control design anyway . project manager: but mayb industrial designer: Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . user interface: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . industrial designer: It's pop I don't think it's popular , so that's the problem so . industrial designer: the global usage , user interface: Global , industrial designer: so if people don't have the technology . project manager: So everybody is okay with the new requirements ? user interface: So I I so As as for the colour , what what do you think ? project manager: I think it has to be yellow . user interface: Yellow ? T_V_ remote control ? marketing: Min project manager: Maybe you can change the colour , but the image of the society has to be recognised . industrial designer: I think if you have you know th like a yellow ribbon here is the double R_ . Doesn't need to be completely yellow , project manager: So you have to user interface: Okay . It's okay ? marketing: Regarding the first line , what So we're just expecting no more use of the teletext .  Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put  pon marketing: Industrial Designer . project manager: And by the way , Mister David Jordan , please record your presentations in your own folder <doc-sep>marketing: What's the agenda for this meeting ? project manager: The I will  present here agenda with with with with slides to you . I've also made notes of the previous meeting and  I was about to send them you but then  I had to go to this  meeting so you will get them too  marketing: project manager: Then I hope you all have  worked out some some  some some presentations about  about well you the the task given to you in the previous meeting .  then I will  bring in some some some new requirements I I got  from the  account manager , I try to work them out , they were quite abstract , and we can have maybe have com some discussion about it . project manager: and Well in this meeting we should really try to reach a decision about the target group and the functionality of the marketing:  . industrial designer: You mean the social target group who we wants to target ? project manager: Yes  well yes w who are we going to  to well to sell this , marketing:  . So And then  we will close this meeting  user interface: project manager: and after this meeting we'll  we'll have a lunch . Maybe  why  Anna can you c do you have a presentations ? marketing: No , I don't . project manager:  you want a table to to  marketing: I c I can talk about it but I have no slides or anything . project manager: Yes yes maybe maybe you can  can just talk about it or maybe you can use the whiteboard if necessary  . Well I've just been  presented with some research we've done in a small focus group so , a hundred people , just asked them about their remote control usage habits and what they want in a remote control . It's probably can't email this to you , I've just got a web page with some data on it .  seventy five percent of users said they zap a lot , so they use their remote control quite frequently while they're watching television . Fifty percent of users say that they only use ten percent of the buttons , so they've got a remote control with a lot of functionality but really most of the time they only use a small part of that . project manager: Do you Do you have this  information on the web page you said ? marketing: I have an a web page yes . So basically  there's a breakdown of how much they use the different functions on a rem remote control .  , channel selection is used a hundred and sixty eight times  and then there's things like channel settings , audio settings , which are only used very infrequently . Teletext is used  fourteen times in the hour , so it is used but not nearly as much as the channel selection is used . marketing: An interesting thing that this report has brought up is that  fifty fifty percent of users report that the remote control gets lost a lot of the time in the room , so some way of some way of locating the remote control would be very useful to a lot of users . industrial designer: marketing: Thirty four percent said it takes too long to learn to use a remote control , they want something that's easier to use straight away , more intuitive perhaps . industrial designer: It's it's easy to learn or how do you say it's marketing: Thirty four percent said it took too much time to learn to use a new one . industrial designer: Not enough marketing: I don't know how we'd go about combating that . What do you mean there ? marketing: For R_S_I_ ? Respet Repetitive strain injury . project manager: But it's it's the opinion of the  of the users huh ? marketing: Yeah . marketing:  and then it's got a demographic breakdown on industrial designer: Maybe y y you cannot put this webpage online on the marketing:  I should be able to actually , if I email it to you now . user interface: You can disconnect it there project manager: You can maybe just just user interface: no ? marketing: Oh no , yeah . industrial designer: Ah it's it okay it's a webpage on the C_ it's a file marketing: Yeah . industrial designer: So these are important numbers that Matthew and I need to take into account for our functional  user interface: Oh yeah . It's probably easier if you put it on yours and then I'll just email it to you . industrial designer: Yeah these numbers have have to be have to be taken into account for the  both yeah user interface and functional design . marketing: One thing it goes on to talk about , which is interesting , is the hang on a minute . industrial designer: Because if there are many numbers and we need to select to to constraint  our design based on what is more important . industrial designer: Speech recognition in marketing: And who would pay more for that and whether people would find it useful . industrial designer: So that we don't Do we not need any button on the remote control marketing: Well potentially yeah ,  project manager: user interface: industrial designer: it would be all based on speech . project manager: Well it would it would be a solution for  when your remote control is lost , marketing: project manager:  when it has speech recognition then  i then it doesn't matter where it is , my well it's we should be in range , industrial designer: Yeah . project manager: I'm not sure whether we will we can make this for for twelve Euro fi and fifty cents . industrial designer: And we don't know where the state of the art of speech recognition is , maybe you know ? user interface: Oh . Well , it depends you know like there is  it's a very small vocabulary that you want to do the operations like you want to say on , off , one , two , twenty three , project manager:  . project manager: Yes , user interface: It's it's going to be li project manager: that that that that's  . user interface: it's not going to be s so easy but u usually it's going to be more of an isolated case project manager: Do you have some more important facts user interface: but it's but I don't know with twenty fi marketing:  project manager: or can we go to the next presentation ? industrial designer: Okay . So marketing: Well industrial designer: you had to to to summarise maybe the marketing: This is now talking about  who would pay for speech recognition in a remote control , who would pay more for it ,  . Ninety percent of the fifteen to twenty five year old market said that they would pay more , it goes down from there , seventy six percent for twenty five to thirty five , thirty five percent for thirty five to forty five ,  twenty two percent for forty five to fifty five and then eight percent for fifty five to sixty five . marketing: Yeah , it really depends where we're gonna be targeting this product , user interface: project manager:  . industrial designer: I thi You us marketing: It'll be in a different window , yep . marketing: Another thing it's talking about there is the L_C_D_ screen but there's no figures apparently on that .  I okay project manager: Oh , industrial designer: I stay project manager: this is user interface: Now you can move I think yeah . user interface: It's a channel selection , a module , this and this function , marketing: Sorry ? Oh .  I'd like first to give a quick a very simple introduction , how does it work , so that everybody knows even if you don't have a very  technical background  what is it because I think in the product it is important . industrial designer: So basically  the basic function of a remote control is to send  messages to another system that is fixed . industrial designer: And so an energy source feeds an integrated circuit , the chip , that can compose messages , usually  through a  infrared bit marketing: So my method for  designing the yeah the work design  yeah first the the main point is that I would wish to to make a really functional product . I would prefer to have very functional  capabilities rather than fancy stuff that in fact is not used and doesn't work . industrial designer: So for that yeah as it's important to take into account the user requirements from the Marketing  Expert  Anna marketing: industrial designer: and  w to to we should agree on what are the technical functions  for this remote control and I show you the the working design .  we want an on off button , it can be  it's simple but it's it's important , and also  the to both channels as well as other buttons that come after , marketing:  . So the components I quickly draw here , is that in this part you have the remote control the the sender and on the other part the receiver so that's my method is  will be to well my aim would be to  design the and choose the chips and the infrared  components to build the remote control marketing: This is very quick  design ,  you stop me or interrupt me if  you don't agree on it on that . industrial designer: And  so what I have found and after a lot of work actually I I draw this I draw for you this  schema marketing: Well . industrial designer: that can be maybe too technical for you but is very important for me marketing: You drew it a long time ago ? industrial designer: you know . industrial designer: And  that's it so I won't go into details about that project manager: overwhelming . So project manager: are they cheap , or are they  reliable ? What were your industrial designer: found and yeah th you have always a compromise with  reliability and  i if it's expensive , project manager:  . industrial designer: but  this one was not this one also really  reliable  so yeah that's it for the working design ,  I hope you get clearer view on  what what a remote control is  in terms of  technical components project manager: Yes . industrial designer: but maybe yeah project manager: So user interface: But is it  can you just buy it on the market and f plug it in or you want to ma industrial designer: No no no no we we will  This is a preference but we can always change  project manager: What I w what I was thinking about  the the the schema  about  the sender and the receiver ,  can you can you get back to it ? industrial designer: Yeah . project manager: Yeah  , the receiver is of course already in the television and we are not  able to change it . We will use  infrared protocol  using yeah infrared and  and of course we need to adapt to that protocol that already exists project manager: industrial designer: and but we what we can do is   adapting the the chips inside  to the best  chips and  infrared bubbles . Of course yeah user interface: But you should be careful , industrial designer: in the chip you have it yeah . user interface: people are sometime becoming problem , like a guy has recently designed a remote    which could switch off any other T_V_s , so basically through all the things . user interface: So maybe we should think of marketing: industrial designer: Of course yeah we should take that into account marketing: That's handy . project manager: Yeah yes marketing: So if the b T_V_ in the next apartment's really loud , you can just turn it off . industrial designer: in the  user interface: Yeah so you can just go on the street and then switch off everyone's T_V_ and you can just walk away industrial designer: user interface: You don't have to be near the T_V_ at all . project manager: I I feel I I I think M Mael will will consider this  th these things . So  I'm going to talk a little bit about the technical function so wha what actually it's about what is the user going to do , I think my last presented what is going inside , marketing: user interface: so what's the user is going to see from the outside and how he is going to use it . So well the approach is that  basically the idea is to send a message to the T_V_ set , as Mael has pointed , and it will be decoded by the T_V_ and usually we it is easier to have  keys or buttons with which people can  press and then  changing a button will basically  change the message which is being sent to the T_V_ and   industrial designer: So p as  Anna has said that this ki people are interested in things which are you don't need to k press the keys , people are can have a speech recognition but this is  s a question which will we have to see later . user interface: But in the present scenario is that you have certain keys and you press it like your mobile phone , and it sends a message to the T_V_ . user interface: And  so generally  I don't have some figures sorry but  so there are two kinds of  remote if you popularly in the household , actually so you have a standard T_V_ remote where you have just a on , off button and play ,  volume change and  keys for the number and more than one digit option . And if you see for example righ right now   even the one  on more than one digit option is for two digit channel which is like ninety nine , but tomorrow you might have one fifty channels you know to browse or two hundred channels to browse who knows , but   . Then there is  this is the standard one with without any fancy thing you know like i it doesn't have teletext option , it can without any , it's a very simple thing ,  which which you can vouch . And then you have  what's the v video remote file which is like usually it has almost all the keys over there and , but it then it has other options like stop  and then you play the movie or  or fo fast forward the movie or something like that so i it has those marketing: And then well personal preferences I would  basically think of having a kind of aim for the next generation thing where the we could have both the  the f a T_V_ and the remote video remote control because  some of the keys in the video's remote control and the T_V_ they could be integrated together so that  we could  aim for the like in the f coming future  that type of  applications with marketing: Okay . How would that work ? So you've got say maybe a V_C_R_ and a T_V_ which are separate , user interface: marketing: so you on my one at home I've got a V_C_R_ remote which then changes the channel on the V_C_R_ and doesn't do anything on the T_V_ , user interface: Yeah . marketing: so is it gonna be like a switch on the remote that says t use the T_V_ or use the V_C_R_ ? user interface: Yeah . marketing: or does it know which one you want to use ? user interface:  actually  you could you could think of  having s a y you can have a key which could tell y it could go to the video thing marketing: user interface: but   yo you you you still can't  in that case when it you use that the function should be able to take up the V_C_R_ option marketing: user interface: and you could play it or You can also think about having like  I in a few days you will be ha in in few ye coming years you might even have a system where you have a separate  sitting setup box marketing: user interface: and  you have   something like   you do you do you suppose you are not able to watch some programme and actually it downloading all the time for you marketing: user interface: and  you can just you know  when you come back you could just switch on that thing and  watch a program . user interface: In that case you want to browse faster , browse slow , you want to have those kind of functionalities . user interface: It's the next generation thing , project manager:  yes , user interface: but it is going to come in couple of years . project manager: but I think it's i i it's already there , user interface: It's goi project manager:  the hard disk  recorders  I I've seen them in the shop . user interface: it's going to record your things and you and you you need basically the functionalities what you need in both   video as well as in the standard T_V_ thing . That's , user interface: No no we are not making a universal remote , marketing: yeah . user interface: we are just looking at  giving a scenario , I have a T_V_ and tomorrow I am going to have set up box marketing:  . user interface: which is going to sit there and  it's going to do that job for me . Because y project manager: W w w w we need to decide on on on on in how far we go to in this . project manager: Mean , you can go pretty far I f I think with with with functions and possible  future p  prospects marketing:  . So we can always discuss about it for example  the presently the video market actually  this demand , video over-demand or what we call it as , it's presently booming up actually industrial designer: user interface: so it i like people are providing like  things like   movies , you can select actually so you want to watch a movie and  your p your provider gives a list of movies , and then you select those list . user interface: and then when you come you want to loo watch it on your T_V_ . industrial designer: Or even you don't need to download it , it's streamed  online  yeah . user interface: Yeah it can be streamed online for you and you can say what time I want to watch the movie marketing:  . project manager: I have  received some some some some well points of of thinking over of my account manager and  I would like to share them with you . project manager: first thing is  teletext is a well known feature of televisions marketing: Do we include it , and do we give it a prominent  prominent  place on on on the on well huh on the remote mot control itself . project manager:  as  a in any case it's it's not used , well very much , but it's it is still used . project manager: further yes we must think ,  do we stay  to to television only , the television as we as we all know it with with broadcasting signals and you can't go back  huh , or do we   go further as Matthew indicated by supporting   recording  devices ? user interface: marketing: So D_V_D_s and V_C_R_s ? project manager:  indeed indeed .  , furthermore , w we need really need to interest  y younger customers and then with younger customers  people  below the age of forty , marketing: project manager: So industrial designer: So project manager: that's to that's  there's a market but  they will grow older older marketing: project manager: and you'll al always need to have the the future with younger people . project manager:  therefore , younger people like trendy trendy designs , so that's w we should make our our our R_C_ as trendy as possible but it should also be  have a reliable image , so when it looks too too spacey or too fancy people will think well does it work at all . user interface: Yeah it's  well you you can follow the ideas how you want to keep the keys , you know right now if you take it you have like zero , one , two , three like a keys separately , marketing: user interface: but suppose if you take the the present trend of mobile phones there are like big thick keys marketing:  . user interface: you press on the top , it takes one number , you press on the bottom it takes another number , and  basically   so the space covered so that you don't see two separate keys there actually industrial designer: But I think taking the idea of getting inspiration from mobile phones is interesting , especially if we're going after a younger market , user interface: Yeah so . Yes yes marketing: that's the the the  the new and the funky things , project manager: mo industrial designer: Because they are already used to that , you know , product . marketing: that's , project manager: Yes it's recognisable industrial designer: Yeah . marketing: yeah , there's lot there's lots of pretty mobile phones , not too many pretty remote controls . So , for example you have  presently  keys like one , two , three like this , actually , and   four five six like that and  you can have keys like this in form like  keys like that project manager: Mael can you hand me over this  ? industrial designer: Yes . How much longer have we got for the meeting by the way ? project manager:  well marketing: 'Cause we haven't talked about demographic at all project manager: I think fi five min user interface: Forty minutes ? marketing: and it's a very important issue . too sorry , so we basically don't change the  original order of them industrial designer: user interface: but then the keys are more spacious , marketing: user interface: they don't look  so there there is a very sligh thing , so if you press on the top it takes the one , it takes the three ,  four , sorry four here  five and six , marketing:  . user interface: so the keys can be it looks you know not very much cluttered but it looks nice industrial designer: user interface: but you can have a lot of options t if you press on the to project manager: Okay . industrial designer: marketing: basically we're trying to get people to buy a remote control user interface: Yeah . marketing: wouldn't they already have a remote control with their television when they buy one ? user interface: project manager: Of course they have already one . marketing: 'cause it's only a low market , it's a cheap-end remote control , we can't beat modern functionality , we might we'll be able to beat them on th the look of it , th the design of it but that's not a big seller , if they're not just going to buy a new remote control just 'cause it looks pretty , they have to actually need it as well . I well I think many people said  in your in in your research    the appearance of the  R_C_ is is important when they are buying one marketing:  . I've got friends who've got so many things they need a universal remote , otherwise they're using five different remotes for their all their things . marketing: In that case they wouldn't buy our product , because it doesn't give them what they need in terms of functionality . project manager: So your you think we should go for a more u universal high-performance marketing: Well , we can't , with the price range . project manager: What do What do you think about What componen industrial designer: Yeah we have yeah twelve point five Euros  per  per R_ s R_C_ marketing:  . industrial designer: and I think  with this now you know that chips are very  cheaps marketing: If we're getting into universal remote territory , we're getting to L_C_D_ screens and things like that industrial designer: that's marketing: which would drive the cost up a lot . industrial designer: Ye project manager: Is the L_C_D_ screen marketing: For universal remotes industrial designer: I don't think L_C_D_ is not necessary well , th for long term . project manager: I think thi this could be this could be a market because  universal remote controls  tend to be  quite expensive . marketing: And quite complicated to use , project manager: S so we can try to go in between , marketing: yes . project manager: but but still but still people have the idea this is more functional than a normal   R_C_ industrial designer: Universal . project manager: marketing: But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on . project manager:  yes but w we're targeting I think on more on the on the twenty to forty group . Who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control . Are we gonna be at the very bottom of the price range , or are we kind of middle to bottom ? I don't know . project manager: I think  when we think it over I thi I think we are trying to offer the a kind of universal control for for less money . project manager: So d Do you agree ? user interface: Well Well I it's fine with me like the price as long as it is  not too expensive . industrial designer: Yeah user interface:  and it d  Our provin industrial designer: because we have to take into account that we are gonna b we are gonna sell  four aro around four million so when we speak about these numbers  the price of a chip is  price of a chip is very cheap . industrial designer: So I'm okay for designing  a ne  less yeah a a kind of universal  R_C_ yeah . And  basically you can look to the standards of other industrial designer: Yeah that's needed , yeah . So I guess what I'd like from a universal remote is maybe choosing between three devices , being able to switch between them , there may be stereo , V_C_R_ and T_V_ . marketing: And just be able to s use them all from the same remote , but not at the same time . user interface: Yeah you can also browse through all the standards you know , where are the limit of standards for all of them and you can just browse through them . project manager: So given we are going for this   universal type  m maybe it is good when you try to find out which components you therefore need and y you will try to get more specific  user interface content industrial designer: Yes . project manager: and  maybe you can look on on what trends are in this  in this type of market . user interface: and we'll I'm sure we'll up something good marketing: project manager: W yes , user interface: for the project manager: we  we can have lunch now . project manager: So  Then th th the next meeting will  user interface: Yeah so we meet in well what are our project manager: after lunch you have  we have  thirty minutes of work and then we have the next meeting <doc-sep>Who starts ? project manager: Well I'll  start just with another presentation , so then we can  look at th at the agenda  for this meeting . project manager: Well  in we'll  just have a look at the at the notes from the previous meeting , what we  thought we had dec decided . Y you also have  received that mail , the new project requirements from our bosses ? industrial designer: No . project manager: Well I think we should show them before your presentations , because it's not really  smart  to  to include some things  we can't , because of the new requirements . project manager: We have to deb we have to decide it in this meeting what our function will be . So we said that  we have to merge the strong points from our  competitors , and  look at their  remote controls . project manager: We should make it  compatible with our new D_V_D_ and other releases we have , our technical releases . And  well they can have two functions , because  you have a D_V_D_ and a television . industrial designer: marketing: project manager: Yeah well that wa It's just thirty minutes ago , user interface: project manager: so it's not quite  But well I have to do it . project manager: The materials  well should be hard plastic with rubber from , and  well the labelling of the buttons should be indestructible . industrial designer: I I disagree , but  it's not  t it's not my place to disagree I guess . project manager: Well the second is a bit sh pity because we just said we wanted to d include the D_V_D_ user interface: Oh . project manager: and they don't want it , because of our time we have for this project . project manager: So that's a shame , because  especially for the third requirement we want to reach people under the thirty years .  well it's a bit pity because it's just those people want to have  one remote control for all those technical devices they can  reach it . user interface: project manager: Well and  our corporate image should stay rec recognisable in our products . So  we have to  use  maybe a slogan , maybe a colour , and  Yeah well  on our remote controls the design has to be  , well as we already said a actually ,  familiar . project manager: So maybe that's a slogan we can put  somewhere on our remote control or something . project manager: Oh you have to start ? I didn't see anything about  who had to start . marketing: I I just have to  to think which file's mine , user interface: marketing: 'cause I was  bit in a hurry .  next sheet ?  at first I tell you something about what people dislike about the current  controls , because it's  a smart thing to exclude those things .  They also say , that's about  I thought it was fifty per cent ,  that more money will be spent on  better looking controls . So it's really important to make the the buttons for the common  tasks kind of big or kind of  flashy . Thus it might be  might be smart to make a a big  zapping button or something in the middle , so you can reach it with your thumb . industrial designer: project manager: marketing: So it might be sensible to make some kind of a button on your television , that's your  your control beeps or something , that you can find this very easily . marketing: 'Cause it's  a big I think fifty per cent of the users loses his its control , within the same room . industrial designer: Oh ? project manager: It should actually  It should actually be loose from the television , user interface: Yeah . So if you deliver a small  click-on device that you can put on your television , that bleeps to your remote control , everyone can use it . marketing: Yeah but what if you lose your click-on device ? project manager: No you can click it on your television . marketing: Yeah but if someone d somebody else uses it in ano other room or something ? project manager: Yeah in another room , yeah . marketing: Nee but it it specifically says it's  the the control is lost in the same room . marketing: So Well a beeping device would be project manager: Well we'll have a look at it , yeah . So the the learning curve should be very short  for the dumbest people should be able to use it . user interface: industrial designer: I think our  user  expert should also consider manual a manual for the remote , of course . industrial designer: users to  add one ? Do you think ? user interface: I don't think marketing: I think you should put more time in the in the design of  pick up and use , than a manual . Yes you should You should could take a look at it and and and know how it how it's supposed to work . industrial designer: Well maybe for the If you don't recognise a button who d who d who do I call  wh when I don't know it ? marketing: Alright . But  the designer should  take it  should  Wie zeg ik dat ? Yeah , consider the consequences of using your remote .  , we're Like the requirements said , we're gonna specify of we're gonna target a younger audience .  research shows that they like to have a little L_C_D_ screen on their on their  zapping  device .  I thought it was the age between sixteen and twenty , ninety nine per cent of  the people like that . project manager: Well marketing: So it's very important we should definitely have that in our  designs . project manager: Well with twelve Euro fifty as production cost , we can't  afford an L_C_D_  industrial designer: It's going to be expensive . marketing: So if we want to s If we have a big If we make lots of  of the stuff , maybe we can  buy it very cheap , I dunno . project manager: Yeah well  it's your your task to  look into the costs  of those  industrial designer: We'll think abo we'll think marketing: Yeah , I don't know . project manager: It's not yet a standard  development  those so user interface: No and we have customers in multiple  countries I think . project manager: We sh marketing: Well I do think L_C_D_ is more reachable than the speech recognition . Okay , how do you enlarge it , so that you can have the project manager: F_ five . industrial designer:  well  I think it's important  for you to realise the basic function of a remote control . industrial designer: And I then can select I can select on the dings It goes to the next page . You have  basically  the energy , the power of the of the remote control ,  and the sender , w which is the LED , the the the the the the the the the bulb that sends the the infrared beam to the , no , to the set . user interface: industrial designer: And the the user interface sends  the the different signals of the different buttons to the chip , and the chip  sends it to the LED , and the LED sends it to the receiver . marketing: industrial designer:  well I have   put it in a in in in a a couple of basic steps . project manager: industrial designer: The chip  produces Morse code ,  a specific code to indicate that specific button that is pressed , of course . And it uses transistors in the in the remote control to amplify and to send  that signal again to the to the LED , which is the bulb , of course . project manager: industrial designer: Now the LED produces an infrared beam and signals the , well it's  very simple , and signals the  signals to the sensor on the T_V_ set , project manager: Yeah . marketing: industrial designer: and the T_V_ set  also recognises the the the signal , and performs the assigned task . project manager: So it is also why we have to have a button that says  I'm now busy with a D_V_D_  if we had done that . And  if we if we're going to add an  an  L_C_D_ screen to it , it  won't look anything like this , but This is very basic  basically the the shape of  of a remote control . It has  very little buttons and user interface: industrial designer: But it it  it's it's quite  Yeah , you can easily recognise the buttons . So we have to  change a little bit  to that ,  so that  it becomes more user-friendly , and that  problems like  R_S_I_ and  those kinds of thing don't don't oc don't occur . marketing: But I think it's very important to make  the power , channel and volume buttons  near to the thumb , so you can't have R_S_I_  consequences . industrial designer: Yeah , because they are the the most important buttons and you can immediately marketing: Right . project manager: Well but but user interface: You can also like industrial designer: You don't have to look and and search for them . project manager: if you have  the most used buttons all in one place , and you keep making the same  well moves . project manager: But if y if you would put it at a different place , then you have to move your hands , user interface: project manager: and that's on of the things about R_S_I_ . marketing: We project manager: No but the most important buttons m maybe you can just put them a bit apart so you would reject R_ R_S_I_ R_S_I_ . And user interface: Maybe you can make , for for channel changing , two little buttons on the side of the remote , so you can just do like this . Like some  little  Gameboy things or some project manager: Yes I've saw that on m on mi mobile telephones they also have  those buttons . marketing: But is that is that useable ? user interface:  ? marketing: Do people ,  when they pick up a remote , know that they have to do that ? project manager: user interface: Well marketing: It's a f it's a new feature , project manager: Well it it's industrial designer: Yeah . user interface: Yeah alright , but project manager: Well also i if someone puts picks up his  remote user interface: Yeah , but if you s say them up and down , they they'll understand it , I think . If someone puts up i  picks up his remote , and he picks up it he he touches the side then he's a already on the next channel . industrial designer: But in e in any case the the basic function should be  indeed , and as you say at the thumb . industrial designer: I think that's a good idea , and  and that the less important  buttons , like the the the different channels ,  the numbers one two three four five as well , should be  yeah well not in reach , because  they don't use it  all the time . industrial designer: And I have some pictures of the inside workings , but  I don't want to get too technical , project manager: Oh I had to delete this , but I had to make a schematic  of the of the new marketing: Alright . industrial designer: But I had too too little time , marketing: industrial designer: but  don't  don't look at it please . project manager: Well then we have still the time , so But we do have to come to a decision , right later on . project manager: user interface: Well I thought  everybody on the website  would see the same thing , but obviously that's not the case . user interface: The the method ? Well I used my own experience with remotes , took a good l look  at the remotes on the corporate website , which are these two . user interface:  marketing: These are already in use ? user interface: Yes , these are from from another  manufacturer . user interface:  Well , I thought  that we  reduce the the option to control the D_V_D_ also , and teletext and that kind of stuff . user interface: So we can can  yeah customise the project manager: Well absolutely , but i th they all have to have something about  the recognition from our company . user interface: You can marketing: But it project manager: So if y if you make a a front with just a a tiger on it , then  our recognition is totally gone . marketing: Yeah , that's right user interface: Or you can you can can put the same symbol on on every remote . So the symbol's always on user interface: Yeah ? industrial designer: Yeah , so that you don't replace the symbol , yeah . Something like that , project manager: Or the th the the lowest part of the remote isn't changed by the front . I think  industrial designer: Mike ,  can you put  that picture from me on the in the Word documents file ? In Map ? user interface: Yeah , I will . project manager: Yeah ? marketing:  there are two target audi audiences , and we've  chose for the younger one . project manager: Well what if we  I at I at home have a remote that has  the most familiar  buttons on the top , and the bottom side of the front has a little clip , marketing: project manager: a f a little  You can click away and then you have f much more functions that most people don't use but s some do do . project manager: Well but because you say they their features are important , they want m  a lot , industrial designer: No   usually marketing: Yeah right . industrial designer: But project manager: but not user interface: Yeah , but what kind of features ? Like L_C_D_ screens and voice recognition . marketing: You see ? So we must build in something , or they will to  go to the concurrent . project manager: On  some  calculators you have lo those little little L_C_D_ th that you can click on or something , marketing: Right . project manager: Those kind of things ,  because you also have those  those program recognition for your V_ V_C_R_s . And  well if y if your remote picks that up also , you they can display which programme you're currently watching . So it it just signals the the different  sig  the different symbols on the screen you have , project manager: Yeah . industrial designer:  because if you change to s channel two you have two on the screen and two on your on your  on your L_C_D_ screen . It it could be such a little  th that you can click in and out and you and you have it . user interface: It will industrial designer: But should it  really be  clickable ,  project manager: Well maybe . industrial designer: But that's of course  a bit more  expensive than  the basic  calculator design , with the scrolling text and that kind of thing . project manager: Well I think it's you got It just means it's a script that's  keeps it  rolling , marketing: Well it's just one script . project manager: and it's not  That's five minutes off  implementing time I think  marketing: Yeah , five minutes of ja ja for programming . marketing: Alright , we go with the L_C_D_ screen ? project manager:  well I think so , yes . Right , I don't know if I can find that , but project manager: We're g No but we're we'll have to look into that . user interface: Or maybe you will get that information  project manager:  we can use this board again , I think . user interface: At the top or at the bottom ? industrial designer: The L_C_D_ screen alright but we should start with the power button ? marketing: I think the top is more  project manager: Yeah . industrial designer:  user interface: Yeah but marketing: When you s How do you zap ? project manager: marketing: You just sit in your chair ? project manager: industrial designer: Huh ? user interface: Yeah but with with the L_C_D_ screen on the top it gets a bit unnatural . industrial designer: And then  marketing: We'll draw two , and then we'll see  industrial designer: Maybe we should  centralise the discussion here . I dunno what  you were talking about but marketing: No industrial designer: we are busy with something . He thinks it's better to put the L_C_D_ at the bottom , and I think it's better at the top . Why do you think it's better at the bottom ? user interface:  well because most  remotes have  some space left at the bottom , and that way you can keep the shape recognisable for everybody . marketing: But your user interface: I c industrial designer: But you just can put  the the the the the whole interface a bit down , so that there's room for the for the interface . user interface: Well I d I think that's that's ugly but marketing: The the ticker The L_C_D_ is like like small . But project manager: Well I th I think Mike Mike has a point , user interface: I th industrial designer: And and we can project manager: because  when when  when I use a remote I l I hate the buttons but buttons at the at the bottom . project manager: So when I u when I have to have an L_C_D_ s scr window marketing: Yeah right . marketing: We industrial designer: It looks more like a calculator to people , if you have the l the the the thing on top . user interface: Yeah you don't want project manager: We don't want them to look like a calculator . project manager: We want to look it like our original but familiar industrial designer: Yeah w well , user interface: Yeah . industrial designer: but  you don't have to throw   important aspe important aspect like familiarity  completely away , marketing: High-tech . project manager: Yea industrial designer:  because I think it's  marketing: project manager: Maybe a bic  better  white  We White ? industrial designer: I think it's still important to have it at the top , marketing: Width .  format yeah format ? Line width ? Width ? industrial designer: because it's  it's more familiar that way . Well project manager: Well  let's  talk about that later  industrial designer: Maybe you should another pen . marketing: I think we have  a few functions , and we can put  the L_C_D_ above it , and still have lots of room at the bottom , where you can put your hand . user interface: At the bottom ? industrial designer: Well I'm the I I'm the designer , so  user interface: In a few minutes marketing: At the bot user interface: Oh yeah , oh yeah , I totally agree . project manager: Well but  what what if we we first decide the different functions , user interface: He's the boss . marketing: And moreover I think that you two should be  come to consensus about the L_C_D_ s . industrial designer: While you have to agree , I can say it's like this and you must agree . project manager: We have a power button , setting buttons , L_C_D_ window , the number buttons user interface: The ten numbers ? Yeah ? industrial designer: Channel , yeah . user interface: I think we we should use something like this  to  The the channel up and channel down button ? Yeah , in circle , you know ? project manager: Yes . project manager: Well h ho industrial designer: But th th on this remote th these controls are for something else , a D_V_D_ player or something . They are for some  video  user interface: Yes , as I already said , we could drop some of these buttons . When when you  put them all in the same place , the most used buttons , you're doing the same thing all the time , project manager: marketing: and that's just what R_S_I_'s all about . industrial designer: Yeah , it's it's also not good to completely stay in one position constantly with one hand . project manager: That's what I always do , industrial designer: Y project manager: because all my i important buttons are the same place . project manager: Yes ? user interface: Yeah but people don't like it when their buttons are all over the place . industrial designer: No but now y W would we have to choose a way in middle ? marketing: Frequency of  button use . marketing: So the the channel  channel buttons should be far far apart , I think , up and down . project manager: Up and down far apart from each other ? industrial designer: Far apart ? marketing: You thinking  about R_S_I_ ? user interface: Yeah but project manager: Well not too much . industrial designer: marketing: Nei not too much , but user interface: The other the other two  frustrations are far more important . So industrial designer: I think you can have the two buttons of up and down close together , but you don't have  have to have volume control and and zapping button close together . project manager: Well for example the power button , you can user interface: Well they are used four times an hour , so project manager: If someone is constantly z zapping , it's not going to miss , that it that the power button is not right beside it . project manager: The power button can  be   user interface: Power bu button should be left at the top . marketing: The most important things we have to  project manager:  how are we going to do it with those numbers ? industrial designer: C c can you make you make We can use  the drawing board now , I think .  it it doesn't work well but But it it would be pretty pretty  nice if we could just draw a simple thing . project manager: Well user interface: Well consensus ,  We we can put it in the middle , so project manager: Well it's a bit hard , because we are going to be  individually . We're No project manager: That's a bit  marketing: We're deciding now , so project manager: Yes . marketing: Top or bottom ? industrial designer: Well  yeah I I still think it's it's quite important though to  to have it at the top , so project manager: Yes it is . You say familiarity isn't important but project manager: Well what if we're going to now decide about the functions , and the design comes into the next round ? Plus the d th the design round is still to come huh ? marketing: Okay . industrial designer: As we we we we agreed , we do have a L_C_D_ . Are we going to  do it like  on Mike's screen with  one button that says I'm going to do a t two number digital ? user interface: No . project manager: How do you want it to do then ? user interface: Well just when you push a one one and industrial designer: There's one two three four five six six seven eight nine zero . user interface: No , if you On most T_V_s if you  press two numbers shortly after each other , d it industrial designer: Oh , like that . project manager: Okay  anyone any  oth other functionalities of our  remote ? industrial designer: I think these are the the most important functions . You do need them ? project manager: No , we'd  just said we didn't  marketing: Yeah , I know . project manager:  well because we can't integrate it with any other  remotes , all those buttons on those pictures are  irrelevant . marketing: project manager: We'll have  those  buttons about  And  the two important ones we're l f forgetting . project manager: Those two ? But it's just two , and we make a clip ? industrial designer:  just two just two under  under  marketing: project manager: Th that's a bit  waste . industrial designer: I I think  project manager: Your L_C_D_ screen is going to go . user interface: Or at industrial designer: But you you can put  two or three buttons under  another section . industrial designer: You can just put it somewhere project manager: Yeah industrial designer: They they aren't used much , not as much as those other , so you can put it somewhere user interface: Oh , they can be small or round like buttons . What do you think  those those buttons ? project manager: Well I think they should in an in an isolated part of the remote . Well any other  marketing: Well if you you take those th If you user interface: Why go to video ? project manager: Go to video , that's always on your remote control . marketing: Yeah , but you can z you can zap t you can you can zap to the video channel from zero to  industrial designer: The the video channel  ? user interface: That's just zero . user interface: Yeah , but you can can zap down marketing: Yeah , but when you zap down zero you get to A_V_ . user interface: I think go to video is an irrelevant button , but project manager: Th that's the button  No . industrial designer: But it's easy to go If you are at  at channel  fifty five and you want to  go immediately to the video channel , you do you have to push a to to get below zero . project manager: I I think that one button is  I use it  user interface: marketing: Yeah , but if we're choosing to  incorporate these buttons , you have to have  channel setting , if you wa if you have a new T_V_ . project manager: Yeah ? marketing: Right all th these  different buttons you have to project manager: These buttons , I don't have buttons for channel setting  especially on my remote . project manager: It's it's incorporated with p m plus and down ,  those user interface: Yeah well y you must have . user interface: Yeah you yeah you have one one button from s set frequency o or something , project manager: user interface: and then with plus and min minus you can  adjust the  marketing: Right . project manager: Ch ch industrial designer: Yeah to  oh yeah of course to configure the programme the Yeah . Oh the Okay button ? marketing:  project manager: Oh you always have in the centre an Okay button , for your menu . project manager: user interface: I think things like  contrast and brightness should be  in the menu , yeah . project manager: We're going to  go to our  rooms , and  we'll have to decide s things on our own I think . project manager: Well see you  user interface: I thought we'd  lunch  right now , or not ? project manager: W w we have lunchtime , by the way , now  so  industrial designer: Yeah this is this is your thing <doc-sep>marketing: Where are are all the other presentations ? industrial designer: I just put it in the in the shared folder so it should be marketing: The conceptual or industrial designer: yeah I think so . Because I see only my own presentation user interface: industrial designer: No no no , can you go back one ? marketing: yeah . industrial designer:  'cause it has to be PowerPoint pre yeah components design , that's it . industrial designer: 'cause I knew that I didn't have time so I just copy and paste everything into the user interface: marketing: Ah , project manager: Ah . marketing: I can't cut and paste it into the other folder but project manager: You can look at the final report , 'cause I have to record everything we are deciding and such , so I'm trying to write it down between everything else . industrial designer: Sometimes I have these pop-ups or these sounds and there's nothing there , marketing: Yeah . industrial designer: and also with I don't know how to use PowerPoint , so it takes me forever to get something done with it .  we have again three presentations and then we have to decide on what concepts the mobile phone has to  f the remote control has to support . project manager: Yes ? industrial designer: Who wants to start ? marketing: Me first again or project manager: Yeah sure . So  the developments I will address them project manager: marketing: oh yeah well this is the fruit and vegetables looks of fresh bright colours .  Well the first aspect  was twice as important as the second aspect,w which was twice as important as the third aspect . user interface: marketing:  nothing about the buttons but just sponge kind of thing , and and some fruit and colours user interface: Yeah . Yeah you're just the user interface  ? user interface: It's better than than my  drawing . And I used  possibilities from our manufacturing department about current components which will have to be implemented in the design .  I could not drag the pictures into the the slides so s so I don't have examples of how it looks like . But it comes down to what you  what you think we should do with the spongey and the fruity looking  type . If you , the young dynamic people want soft primary colours  , which looks like fruits you know , you can and shapes that are curved and not  solid straight lines anymore . user interface: project manager: industrial designer: There's a lot of options that we have to discuss .  we have a hand dynamo , which we yeah we Dutch refer to it as the kneipgatt . industrial designer:  the kinetic provision of energy which means if you move the thing , if you shake it . project manager: industrial designer: Which will be fun for toddlers right , if they wanna use the project manager: marketing: Yeah . industrial designer: yeah also also in you know countries where there's n isn't much light like in Scandinavia , they wouldn't be y able to use it half of the year you know .  I wasn't able to finish my  personal preferences sheet , but well you know that we will have to go for the double curved 'cause it's daring and different from what we have now . industrial designer: Well we have all kinds of hard  materials like the the hard plastic , the wood and the titanium .  we can use a scroll buttons for the menus , but we already kind of decided to go for the f for the pushbuttons , for the the arrow buttons . industrial designer: Electronics ? Yeah , maybe we wanna decide on what electronics to use the advanced chip I think is easiest to implement  for the production , 'cause they they can print it better . I first  chose for the battery , 'cause yeah I'm traditional and that's the most obvious , easiest choice to go to . user interface: Or combine  both with a with one  project manager:  I think you can only fit one  source of energy on the industrial designer: Yeah maybe we marketing: I guess we can only choose one . But it is more longlasting , that the people don't have to ever buy batteries again . I always chuck my  remote control around , so marketing: Yeah , just playing with it project manager: Yeah . It can be done , you can't harm it , project manager: S yeah it's safe . industrial designer: You don't have to be scared about bouncing it off the g floor and breaking it or whatever . marketing: So double curved is like this , this , this , or industrial designer: No it means curved in two dimensions . So  w single curved ?  let's say would be a b square box , but then with curves on one dimension . So  Yeah  yeah that's one thing  which I'm not sure  of how to implement it  into the remote control . project manager: Well the visual representation is not there with speech industrial designer: Design ? user interface: No okay but it has to be combined with with the menu  for functions and project manager: but you can Yeah . user interface: But do  j do we  do the speech just for the basic options , for the simple buttons ? project manager: Both . Everybody says it so that's what's  yeah  Yeah in the in the last  meeting we  we were yeah putting the the simple and the advanced options separated . And only the the L_C_D_ panel will  light up and then you can only  change the yeah the options . project manager: user interface: you have to  delete this but this is the the the simple  layout . user interface:  display on the upper side with the the menu button and maybe a some sort of cancel button or save button . project manager: You did read the minutes I wrote ? user interface:  project manager: You did read the minutes I wrote ? user interface: What ? A little bit I think but not not everything w industrial designer: I project manager: Oh okay 'cause I pretty much summed up all the buttons there were . user interface: But But this is the the basic  design  for the for the m yeah for the buttons . And  if there are older people they wanted more  yeah more  luxurous so that's an a also an option . Okay so what we have to decide is what kind of components do we use ?  energy source , chip type , case type . industrial designer: Yeah we need the the chip on print to be able to support the the screen and  and f audio function . industrial designer: I'm just thinking , this is not my department , but I I'm not sure what this is gonna cost , marketing: Kinetic . industrial designer: to be able to m project manager:  I didn't get any info on this . industrial designer: That's gonna be difficult huh ? marketing: The cost of making it should be twelve and a half ? project manager: I have total here . project manager: Yeah the interface , maybe can user interface:  it's it's quite difficult because we we haven't got all the options  yeah .  do you have a picture of doubly curved case ? And could you put that in the group folder ? Of the project folder . marketing: If you go to your homepage or something , you should industrial designer: Yeah I'm going there now . marketing: I got my fresh and fyoo fruity  picture  also  over there , so project manager: Ah you didn't draw it yourself . industrial designer: S see this is the the the standard traditional type , where the form  yeah serves the function , you know . industrial designer: where your thumbs would be laying in the instrument and it has to be nice to hold . And user interface: But it has also to it it has also to be  luxurous  for for yeah rich people . industrial designer: Yeah but that's that's the the problem  yeah the dilemma actually , project manager: Distinction . industrial designer: 'cause we wanna appeal to the to the young public with fancy with flashy colours , and with a lot of shape . industrial designer: Yeah , and the and the rubber , it it will look cheap always , user interface: The colour Yeah . Okay but the the colours , you you can make it  make the colours with LEDs  beneath the the buttons . user interface: If you press a button and you can disable the the colour LEDs for for people that don't like it . industrial designer: To customise it and so  kids can make it look more flashy with different kinds of colours user interface: Yeah . industrial designer: and people who want something , you know , different , or more  design , they can go for one colour project manager: Different . marketing: industrial designer: Just give me the thing that it's inside there project manager: Yeah but this this the is for the . industrial designer: A compromise between what ? project manager:  instead of doubly curved we take a single curved . marketing: Yeah so we keep it singly c single curved then ? project manager: Yeah that would be an option . industrial designer: And I I'm I'm thinking  you know  a drawing palette , where you have the shape for your thumb . user interface: Yeah but if you if you make it more curved we we can make more and more options for buttons . user interface: If you have  it have it in your hand , you you you are not only  yeah you don't need one dimension but you can use other dimensions for pressing the the buttons . Something to shoot at your television industrial designer: Yeah or that that is the confirmation button or something , project manager: industrial designer: That would be a nice way to use it but  , yeah , I'm thinking big already , and we need something that well that that you can able to use in one hand I think . marketing: Maybe because the the screen is on top you can have project manager: To switch from buttons to interface  . industrial designer: How about marketing: Well well you have it in your hand so it's a kind of an angle from your eyes to the screen . And the buttons are more , well it's very thick now but industrial designer: Yeah I understand what you mean . marketing: That's  that's industrial designer: How about we do a  a pop-up screen , like the laptop . marketing: Yeah ? That that you can press it and then it comes up ? Or industrial designer: And then if you want project manager:  so you have a the the side view . marketing:  maybe it's too much project manager: make this industrial designer: No  like project manager: . industrial designer: Yeah or preferably even keep the simple buttons here , and then under the screen even you could put more more advanced buttons . user interface: But you you want industrial designer: F for the L_C_D_ menu right ? user interface: okay . industrial designer: So w w project manager: No not all because you need most of them , the arrow buttons . project manager: and you can maybe even drop the menu button because maybe if you flip it open it will auto activate amauto   automatically . Yeah and it says menu and it flips open and then you have the buttons to control it , in combination with your user interface: That's but it's it's not industrial designer: Yeah . industrial designer: Well yeah the the idea of it was , is that because you close it , you cover the L_C_D_ screen and it won't be vulnerable to scratches or whatever . marketing: An adv an adv and it will be covered in some kind of  thin rubber layer or something like that . industrial designer: That actually will offer some extra protection for the project manager: Okay but then we still have the the the thing of the the the shape . project manager: What kind of industrial designer: Yeah I was thinking , if if you have your hand , it this is your th project manager: Harder . marketing: Yeah the lower part doesn't work I guess , so maybe you should try it over there . project manager: industrial designer: That you , that it would be kind of shape like this , you know . So it's easier to hold in your hand , to y f user interface: But when you are left-handed , that's that's a problem . user interface: But that's that's very expensive  industrial designer: Like like you drew here . user interface: We we could make some some rubber  some rubber  yeah mouse , with which you can change  industrial designer:  project manager: Oh yeah . marketing: we have to make industrial designer: Yeah but we have hardware inside , which is so it has to have some sort of basic shape . marketing: Yeah we we better so choose one industrial designer: And also the screen , you cannot mould it . marketing: But that's the kind of the idea , industrial designer: And then you can marketing: so it lays good in the hand , and then on on the side with with your thumb , industrial designer: You can place the screen here , which can come . marketing: yeah , you can use the button option project manager: So the keywords are primary co colours , spongey ? industrial designer: And but then I w I would marketing: Spongey . marketing: Spongey can be reached by means of industrial designer: Those buttons ? And the simple buttons here , user interface: . And and the and the control thngs in the middle ? The the the arrows ? industrial designer: I  y eah that's what  . industrial designer: or do we wanna make its shape look like a banana or something ? user interface: industrial designer: I dunno . project manager: Yeah that's user interface: marketing:  bananas wierd shape and other fruits also , industrial designer: Yeah . marketing: so it's better to have  some sort of basic print and then a fruit print in some primary  colours . industrial designer: Yeah we could make marketing: I don't know what what colours should the basic print be like ? Like some soft green or something ? project manager: Orange or something . marketing: Or and then user interface: Or blue ? Dark blue or marketing: Oh yeah yeah , dark blue industrial designer: We should use marketing: and then and then very bright ,  a yellow banana , an orange ,  a green apple , stuff like that , user interface: Yeah . user interface: Yeah but the primary colours w we can  create with the with the LEDs on the on the remote control . If you make it  just a yeah bl give it a blue colour , then it's just a neutral colour , project manager: user interface: also for the for the more  yeah for the people . project manager: Y marketing: So that's that's a dark blue basic colour I guess . industrial designer: Like you have on the Samsung , well I don't like to call brands phones , marketing: industrial designer: the you know that 'cause I remember from one of our first meetings that  people lose their  remote controls often . marketing: Yeah ? industrial designer: So it not not only in in the colours of the LEDs , that we want something to keep it visible at all times , or marketing: How do you mean ? project manager: Yeah if you if flashing colour so you can't lose it , basically . project manager: Well I think it's a bit too much but user interface: Maybe a industrial designer: Yeah . marketing: but it's should be more real dark blue , so the contrast with the with the fruit objects is  pretty high . user interface: And which which colour should  should I give the the display ?  project manager: Who ? user interface: Or marketing: the the colour of the background of the display ? user interface: Yeah . marketing: Ah well I don't guess it s has to be a sixty  sixty six five thousand  colour , so yeah too expensive . J industrial designer: As long as you loo use  high contrast between the the background and the foreground colour . user interface: maybe a maybe a white a white backlight ? industrial designer: So that people with  with marketing: White backlight , and dark . Or is it  too expensive ? marketing: But maybe  they have to they have to have some colour right ? project manager: It's difficult . industrial designer: But don't we wanna make the background the the bright colo colours ? So th the total of the thing is very bright ? project manager: Yeah you can industrial designer: Like the pictures I showed you guys . user interface: It's it's not industrial designer: The green ? project manager: Why ? user interface: Yeah . user interface: But the but the buttons have their own LEDs or not ? project manager: They have LEDs but they have a colour . marketing: How do you mean ? project manager:  they they don't determine the colour that much , I think . Yeah I I was think about a red  red LEDs and blue LEDs and project manager: 'Cause you have to print on them you have a background marketing: No that's that's too busy I guess . project manager: So you can't change the colour so marketing: You better bet better better keep the LED and the button itself in the same colour I guess . industrial designer: what we should do I think is is make kind of a see-through plastic button , with  one coloured LED behind it . industrial designer: as the colour the And if you think about easy to use buttons , we have to , well we have to make it the shape so that it's easy to hold f for both hands , marketing: industrial designer: but also that you can reach the buttons with your thumb , if you hold the machine . project manager: Okay with  Don't mean to discourage you but  basically you two are going to work on the smartboard . project manager: Yeah  about user interface: marketing: So wh how should I do that ? project manager: Yeah I don't know . marketing: because you are going to design it on this board right ? project manager: Yeah but maybe you can do the evaluation you don't have to evaluate yet but you can make a procedure which to follow . industrial designer: So we're gonna work here ? On this sketchboard ? project manager: Yeah . user interface: But we have to do it at this moment , after th this meeting ? industrial designer: Alright . user interface: Ah so this is basically the what what we are thinking about ? industrial designer: Yeah . project manager: So if you'll rather draw in paint or something industrial designer: Current colour ? marketing: Yeah . industrial designer: Yeah 'cause I have to  focus on the on the basic look-and-feel design . And you have to think  how we're gonna put the screen in it and those kind of things . industrial designer: So if I'm drawing and you think okay I'm not gonna be able to put a screen in there , you have to correct . industrial designer: so we kind of want the girlish marketing: project manager: That's included . Excuse me ? marketing: Well it's a good thing that the buttons aren't  , well that they are plastic , because then you can light up the light on when when they are usable . industrial designer: How do we   marketing: Erase ? industrial designer: or insert text ? project manager: I dunno . industrial designer:  I thought for the side view , that the w the basic section would be rather  a bit thicker than the middle , where you're holding it with your project manager: Jesus . industrial designer: 'cause your fingers have to fit underneath and user interface: The middle has to be very small so you can have it in your hand . marketing: I don't see a sign that the meeting is over yet but industrial designer: Exactly but the  but the upper side has to be a bit more like that I think . user interface: Yeah the display , industrial designer:  don't you think ? user interface: we yeah we can put a display . industrial designer: So the display we will put in here , the basic  functions in here , where it's most reachable . user interface: industrial designer: What do don't have to draw it exactly do we ? user interface: No it's it's  it's okay . industrial designer: So this is gonna be from the marketing: I is it if if this is from the side industrial designer:  from user interface: From the marketing: woah . marketing: So then it's like this , industrial designer: Yeah ? marketing: or that's not convenient because then you have the screen like this and look like the it's better to have it somewhat like this . Or does it flip all the way ? user interface: Yeah I'm I'm industrial designer: The the idea is that it has to flip up to here . user interface: May maybe it's it's easier to to integrate the the the L_C_D_ screen just into this this bubble . user interface: Because here marketing: It's better to to have this like this I guess , and then flip it like this . user interface: But why why do we need  the flipping  industrial designer: you can adjust the angle to which it flips . industrial designer: Yeah because I think it will feel weird if you would make this smaller and this bigger or something that user interface: marketing: user interface: Yeah . marketing: user interface:  the the shape is okay but yeah ? I don't see the the yeah why why we should use the the flipping  mechanism . It's it's for for for more trendy  marketing: Yeah but maybe Yeah but maybe we we should then user interface: Because we have enough space . marketing: Yeah there the middle Sh sh shouldn't we integrate it ? user interface: Yeah and then h we sh  . user interface: marketing: Okay but the screen is a bit lower because if it falls on the other side , it doesn't fall on the screen . user interface: Yeah , then it's marketing: So there's a layer of rubber on the side . project manager: marketing: So no flipping but just user interface: No flipping or project manager: No flipping ? marketing: no . user interface: you wanted the flipping so industrial designer: Yeah I guess but   most votes count right ? user interface: But if you if you If you drop it it it just breaks . user interface: And it's also for the for the children , it's yeah for people not sixteen years . user interface: But there are more marketing:  they are responsible enough to have a mobile phone , so also to to deal with their  remote  control . user interface: Okay wi industrial designer: Remember that the weird pocketphone thingy which looked like kind of a Gameboy . project manager: I don't see any power cables here so industrial designer: Let's see . But do we want  options on the on the side with the with the buttons ? industrial designer: Yeah . industrial designer: Yeah I'm just thinking , if we i we wanna make something different project manager: industrial designer: right ? So the with the scroll is is more futuristic than the standard arrow buttons 
The User Interface team suggested reducing the number of buttons for DVD control compared to the current design, aiming to keep the maximum number of buttons within ten. Taking inspiration from mobile phones, they proposed using big thick keys for the remote control, which are popular among younger generations and create a less cluttered and more spacious look. The team agreed on a round shape for most buttons arranged in a triangle, with a square button in the middle and four buttons for channel and volume control. The industrial designer recommended incorporating multiple functions into one button using a switch menu, categorizing functions and linking them to specific menu categories.
Why did User Interface propose using more buttons in the technical function design and what were the advantages of big thick keys? Additionally, what did the User Interface discuss about the shape of the button and what recommendations did the user interface designer make regarding the problem of having fewer buttons?