project manager: Then  I guess that's your bit ? I I didn't s see anything about it , marketing: Yeah . marketing: project manager: I'll show you how we're going to do with financing this  design . project manager: Well the finance  we'll do later , so  firstly  I'll show you the notes . project manager: Well  user interface: marketing: project manager: We ge we went through the agenda , industrial designer: project manager: and well we had some  some presentations from you three . marketing: industrial designer:  it's pretty  much  like  Mike draw  drew  the in the during the last meeting . industrial designer: and later we'll put out  more interesting covers with different patterns and pictures and everything . You can see it also on the on the on the side view , that only this part is the front , and the rest of it , the under  the under side  of it , yeah , the back side and the lower part of the front is of course titanium made of titanium , and has the titanium colour of course , the look . industrial designer:  which is  made  which is also part of the back , part of the titanium  titanium part . user interface: Yeah , it's a double R_ , but industrial designer: Yeah ? user interface: It's a double R_ . industrial designer:   it's difficult to draw so small , but it's our double R_  logo is in there .  it's difficult to draw again the little oval or round I think oval will be better for the for the d for the different  channel buttons . And then we have the m The m user interface: Channel up and volume ? industrial designer: Yeah the the con the the the , yeah , the t volume and the channel controls  in the middle here .   with kind of arrow shapes , which makes it also a bit more exciting than basic round or    square buttons . Oh nei we  the Okay button's here in the middle of the of the operators , of the channel and  volume  changers . project manager: Well if I look at it , the side the side view user interface: Well , at the back industrial designer: Maybe we maybe we should finish first  our talk user interface: Yeah . industrial designer: Maybe I I don't want to I don't want to suppress you but n I'll  finish this  quick . project manager: industrial designer:  okay I've had everything I guess on the front ? user interface: No the back . user interface: No I don't think And the industrial designer: And the company slogan , we thought in a kind of arc shape  above the logo . industrial designer: and project manager: W user interface: And about the side view  This the front won't be as thick , industrial designer: user interface: but again th the the drawing technique makes it very difficult to to really  project manager: Well I see , but industrial designer: Oh and  before I forget . industrial designer: And you can record it  using , yeah , the the the back of the f w device . marketing: project manager: When I look at  when I look at this side view , I think w when I have that in my hand , it's terrible .  ? project manager: If if you look if if this this is thick , and this is thin , th th then it that it lies over your hands . But industrial designer: Why ? Well it fits  it it it it fits the hand , user interface: Yeah . industrial designer: mean  the the the the project manager: Well what what what I what I agree is that when  when  you have such of  an arc in the middle , so that the the a the ends and the fronts is a bit thicker , so th then it falls over your hands . user interface: If y If you handle a remote , you you usually don't have your hand straight like this . H What do you suggest  we do ? This was Mike's prototype , project manager: Well  marketing: industrial designer: and y you seemed to agreed on it . project manager: Well the sides I haven't seen yet ,  ? industrial designer: But now you have a totally different . industrial designer: The size ? Yeah well the size doesn't really matter w  project manager: They the the the the the side view , industrial designer: Side ?  oh the side ? project manager: we didn't  industrial designer: W we we he drew the s the side , user interface: Yeah yeah . user interface: Yeah you you don't you don't grab it , industrial designer: You're not holding it like this or something . user interface: you you industrial designer: You , yeah , y How do you call it ? Yeah . user interface: industrial designer: You you you're using buttons this way , or if you're right-handed , this way . industrial designer: And maybe you can you can grab it a bit higher , marketing: Yeah , I agree on this . That's not  the point user interface: No but but industrial designer: Well the the Well that's a reason to to to put the L_C_D_ screen  of course on the upper side , but user interface: Well f for as far as I can see , three of us agree project manager: Yeah well user interface: and only Nils project manager:  I think  if you t if you three  agree then then that's it . industrial designer: But  are d Can you live with it ?  project manager: Alright , if you think that that's the way it should user interface: Yeah ? industrial designer: Y Yeah , y y y y you said it was totally  unusable . project manager: No No , industrial designer: But do you project manager: when I I my personal taste is that I want it to fall over my hands with a thick But In the market  industrial designer: But d you don't think this is completely unusable I guess . industrial designer: Not totally , well project manager: For me , I I wouldn't buy it . project manager: Yeah , we don't know , industrial designer: Maybe a thousand people , project manager: but that's  that's that's that's more market research . user interface: industrial designer:  any other suggestions ? project manager: No , I think it's great . You can do the evaluation  criteria on this ? user interface: industrial designer: You're very personal again . industrial designer: project manager: marketing: So I made a I made a few questions on the hand of   the impor most important requirements and trends . marketing: I  think you have all seen  this kind of evaluation , so  I don't have to explain it .  the first question is ,  is the device good-looking ? Because normal p  most people thought that  earlier devices were ugly ugly . So what do we think ? industrial designer: Well d we designed it , so of course we are very user interface:  . project manager: To the customers ? industrial designer: So and we ha we have answer now ? project manager: To potential customers who have to take this questionnaire ? industrial designer: Yeah . We designed it to be good-looking , so industrial designer: I Yeah , I think it marketing: Yeah , but  , you know We dis we di we designed it to be perfect . Easy to find t industrial designer: Well l well let's start with the beginning , just one by one .  is it good-looking ? industrial designer: Well , I guess  I think  it's  it's it's  pointed towards the youth of course ,  if you look at the design and and the colours and everything .  it's it's not f a device that marketing: The titanium might be  f for older people . industrial designer: Yeah , that's that's  for older people , it's it's more that classical look . I think Yeah they like black of course , but I think they'll  they they think  the the titanium look of it is also  I think it's also good for them , so I think we both  have  consider considered  the youth and also a bit older people . user interface: I think we shouldn't discuss any points points that long , because I don't know how how many points there are but  project manager: No . user interface: no it's  marketing: Easy to change channels ? project manager: No , not false . industrial designer: D we d we don't we don't have  that s user interface: Well it's easier to find than a a normal black one or something , project manager: Well six then . industrial designer: Well we don't have the device that beeps  when you lost it or so , project manager: Are the functions easy to learn ? industrial designer: but   project manager: Well w I we do want we have a l f f less of an user interface: We have so few functions , so Yeah . project manager: And the device R_S_I_ sensitive ? user interface: Well , I should I think two , project manager: Yeah . Two ? industrial designer:  ? project manager: Yeah , but just do some We we marketing: Yeah project manager: I th I th I think this is too time consuming . industrial designer: Are we take too much time ? project manager:  not not towards you , marketing: Yeah , I agree . marketing: Right , R_ R_S_I_ sensitive ? R_S_I_ sensitive ? project manager:  well well a bit , so four . project manager: Is the device easy to use ? user interface: The project manager: Yes we have not many buttons . project manager: Are the trends about fruit and vegetables implemented ? user interface: T industrial designer: F project manager: Well in our covers , in our fronts . industrial designer: Four ? marketing: If you look at this industrial designer: Well , it doesn't really resemble any fruit ,  that's true . project manager: industrial designer: But but we have the the the the the sparkly fruity colours of course . user interface: This is the last meeting ? project manager: Yes , but we we have to design much more , user interface: Yeah . industrial designer: The what ? project manager: The sample speaker , industrial designer: The marketing: Out . marketing: Batteries are  quite project manager: L_C_ three ? Yeah hand dynamo ? Y t come on , marketing:  no , no no no . user interface: Well well why why why should we use a advanced chip ? industrial designer: Because  project manager: Well be for the L_C_D_  you had said . user interface: Why not ? industrial designer: Because  that  y project manager: Well what what's the difference between simple and regular ? industrial designer: because my information says it . project manager: What's the difference between a simple and a regular chip ? industrial designer: Huh ? user interface: Yeah . project manager: And simple ? industrial designer:  well yeah I I read something about it , but user interface: Simple . So Well you have to use the advanced chip , if you have the L_C_D_ screen . user interface: We we we Why ? project manager: user interface: We have very little options furthermore , for the project manager: Yeah . industrial designer: But if you have a regular chip , you can't have the L_C_D_ screen .  project manager: Well , we could say , well this special colour , that isn't that that isn't there , marketing: No project manager: because the the fronts they will buy it . industrial designer:  it d it doesn't marketing: No , that's n It's not relevant . marketing: No , Then the whole concept is  industrial designer: Yeah , I know but that's what my information says . user interface: You you we have an advanced chip-on-print , industrial designer: user interface: and we have an L_C_ display . industrial designer: Well  and what do they mean with curves  again ? Because we you have uncurved project manager: Well I I did single curve to Well you said s double curved , user interface: I ? project manager:  he , user interface: ? project manager: because  I thought it's a b a bit cheaper already . industrial designer: Well marketing: No industrial designer: But what what did what do n marketing: no no no . project manager: But industrial designer: Sorry , but What do they mean with the curves ? project manager: Curved ? industrial designer: Is th Is this a curve ? project manager: Yes , that's curved . Come on , if we if we if we make this fifty million , they won't hesitate to  congratulate us , so  user interface: industrial designer: marketing: If if you make people brand-aware , they are willing to pay more . industrial designer: But  I user interface: Yeah or we could replace it marketing: If you if you make it cool to have project manager: By the way , we also have this one . industrial designer: Hey but  I think you'll agree that  that we that now we have this  screen , it's it's very  not practical to ha to consider this after we have designed the entire thing . marketing: industrial designer: Well that's pretty  l user interface: Why why don't we replace the titanium with  plastic coloured titanium , marketing: That is pretty stupid . Well user interface:  titanium-coloured plastic ? project manager: Who ? marketing: project manager: You want to dump the titanium ? user interface: Yeah well if we  we we have to get cheaper . industrial designer: I think project manager: Th then you have a ugly , stupid , l ugly looking , dumb remote that that no-one would buy . industrial designer: I think the titanium just  provided the the tough look and the and the marketing: Y project manager: Yes . project manager: and th that it is strong , and industrial designer: And also the the older people will like it because of that . industrial designer: Alright it's not our target audience , but it's it's useful if it's  important for old people . project manager: We still we had to focus to get more people from the younger group , industrial designer: Yeah . But I think you could better change  titanium to hard a hard kind of plastic looking like titanium than lose the L_C_D_ screen . project manager: I'll put in the report we that we think that fourteen point one is the l m lowest price you can make a remote for that's trendy d these days . project manager: Titanium , I thi I think this this is this is e really good re remote . But user interface: industrial designer: Yeah this is good , marketing: Osl industrial designer: but it it's not good enough . project manager: Ah those those account managers , what do th d what do they know ? user interface: Well project manager: Come on . user interface: industrial designer: What do we Well what do we know ? All we want is a is a fancy design but we don't really consider the costs . So marketing: So s If you don't have the money , you can't make it . industrial designer: And on plastic times two and then we  are there ? project manager: Well , no it's just  all plastic . W marketing: project manager: What do we want , guys ? industrial designer: I want gold plating . user interface: Because you y have that curve industrial designer: We have we have to  fill user interface: and you have that curve . project manager: Finance ? user interface: this this ain't titanium , but it looks like it . project manager: Well , guys ? industrial designer: We get more salary , if we make if cheaper than twelve  twelve and a half . project manager: Guys ? user interface: project manager: We have to dump our titanium , marketing: Shoot . project manager: and we'll hate the managers for that , but now we're going to evaluate our project , of  project , user interface: industrial designer: Objection . Well , satisfaction on for example , are we satisfactory about our creativity ? industrial designer: Well I can't get no satisfaction , but  marketing: project manager: user interface: industrial designer: I think it's  Well in in if we consider the costs then this is the best , yeah . user interface: project manager: I think it's terrible that we got  those costs at the last moment . But that that that's that , yeah that's a reason , industrial designer: Its it's  ridiculous actually , but user interface: And  unrealistic . We had  nice design , and then you get the cost , and you had to dump all your creativity . project manager: I al I I've  filled that in in a the questionnaires  each time , so user interface: marketing: Yeah yeah . user interface: project manager: But o alright , the teamwork ? industrial designer: Well  they they didn't think of the requirements . project manager: No they said , oh we won't d  we won't  use teletext ,  we won't use the D_V_D_ . project manager:  well what do you , what did you think about the SMARTboard ? industrial designer: It was a complete disaster . Yeah ? industrial designer: No  it it it  it is  project manager: Well user interface: No , that's a SMARTboard , and that's a digital pen . marketing: This this this isn't a SMARTboard , right ? project manager: Well it's both a SMARTboard . marketing: You u you use the project manager: It's both a SMARTboard , but this one is used for a desktop , and that one is used to to draw . But project manager: Well , wi w which one did you like ? user interface: industrial designer: Yeah . industrial designer: Well I didn't use  marketing: Yeah , but I think there's a big distinction between the these th project manager: We're now talking about the SMARTboards . user interface: Well we we used that one , industrial designer: Nei It it's much m user interface: and we needed it . user interface: Yeah alright , but project manager: Or install a laptop to a beamer , or have this one standing here in an I I like it . project manager: And  the digi the digital pen ? Did  did you like that one ? industrial designer: I I didn't use it . project manager: I used it  just to check it out , but  industrial designer: That's the marketing: Yeah . project manager: You you can't send that to anyone , because you you've scrabbled something on a page for yourself , user interface: marketing: Yeah . industrial designer: So what's the what's the th what's the point of importing it into project manager: It's , no , it it's useless . industrial designer:   you can bring your paperwork along and p Well of course if you have a lot of paper project manager: But marketing: Yeah , it might be useful for drawings . industrial designer: If you've If you've project manager: But for notes , it i you you have to put that in a strict  you have to put a name , standard date , and all those things . So if you  were to write them down for yourself , and then put that in your computer , you still have to type it over to Word . user interface: industrial designer: project manager: So it doesn't d doesn't have any marketing: Yeah , right . industrial designer: But I think  d this option is only useful if you've got a lot of paperwork . industrial designer: Well did you really  Did you really take  take those in account ? I half of time I didn't notice they were there . project manager: Well w why not ?  etcetera We industrial designer: project manager: N new ideas found ? industrial designer: Right . user interface: project manager: What kind of ideas for n a future schedule What ? For future  meetings you have got ? industrial designer: marketing: user interface: Well I missed  the option to  to email , marketing: Communicate in between . project manager: But  two t But  th then you have to have a lot of drawings , because if I had a company and I'm going to  buy those expensive huge expensive  things , I and I have to w pay those  papers  that are expensive , I'm not going to  user interface: industrial designer: Well No marketing: For people who  sketch th the whole day , I can imagine that it's useful . project manager: Well th then still they they they should have a a nice graphics programme on the laptop . industrial designer: But it's still an expensive  expensive project manager: Because this is huge marketing: Well project manager:  this v very very  expensive paper . user interface: Well you you can't you can't draw on a laptop like you like you paint of or draw with your hand . industrial designer: Well and if marketing: Mouse is ju just isn't working if you're sketching . industrial designer: And but what if  maybe this this board  SMARTboard is malfunctioning or someone . But suppose it was working correctly , what  would it be useful then , if it wasn't off all the time ? A project manager: Well no . industrial designer: Really ? marketing: Yeah , but he's saying if it is correct , and you can draw very , yeah , very precise industrial designer: Anything you want . project manager: Well th th then still it's it's it's very expensive  towards a a just a green  school board . industrial designer: Well it isn't , but maybe that thing is  is marketing: Yeah , mu industrial designer: Yeah , board , a school board , yeah . user interface: Yeah , but but then you can  save it in instantly , and and and re-use it , and  industrial designer: Yeah . user interface: industrial designer: This  if it works correct , maybe this thing this thing is just malfunctioning . project manager: industrial designer: So  if we get in  if we get another one and you make sure it does work , project manager: Yep . project manager: Se user interface: Yeah , we can go to the bar and  with our newly earned money . But  industrial designer: Maybe till four o'clock or something ? marketing: industrial designer: Well dunno . project manager: Well yeah , it is a bit  Well we still have to make the end report and  all those things . project manager: I Di did you  save this one in the folder ? marketing: You better get started . industrial designer: They also want to see my cat and his rabbit , and  user interface: My big bird . project manager: marketing: project manager: Where is this ? marketing: industrial designer: Maybe the pen is just   broken and the board isn't . user interface: industrial designer: Who is she you're talking about ? project manager: She already knows . industrial designer: Because then we have to confront her with our user interface: So she can see we're ready . project manager: I'm going to resign after this project anyway , so marketing: Oh , that's just great <doc-sep>See , shall we wait ? I'm not sure if he's late or delayed or whatever , so I'm gonna start soon , we have now don't have much time anyway . project manager: have a little thoughts on what your vision is and on this project , so I put the minutes on the I made on the on the p the the project share , so if you wanna review them , they're there . I will do so after every meeting , so if you have some information you wanna take back you can find it there .  after that I got some new project requirements from project board , so we're gonna go af go after over this later . marketing:  there was a little problem with my computer so not  the whole  presentation  project manager: Anyway , let's see what you have . The the method we used  it it's not m not a slide , because it went wrong , but the method we use  ,  we tested it w  with  a hundred  men , and we asked them to w  what the remote  f feel  like and  what what's  important .  project manager: If I can cut in , is it people or men ? marketing: People , project manager: Is it people , okay . project manager: 'Cause I thought it was only men , marketing: Both women and men , project manager: so marketing: yeah . marketing: Yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do  a l a little  nice things with it , and  they use yeah , they use zap a lot ,   fifty percent say they only So that's the most important things . marketing:  oh yeah , not all of it is it on mine on my PowerPoint presentation , project manager: Okay , just talk ahead . marketing:   they use it , but it's not  very  important  on the scale of zero to ten they six and a half  project manager: Okay , that's okay . user interface: marketing: and but not important is the channel selection , the the  ? project manager: That's a little weird . marketing: Oh , user interface: Which channel selection ? marketing: the the no no no no no , that's very important , but  w and not important in the audio settings , display settings project manager: Okay , marketing: and  project manager: we can we can hide those under a menu or something , user interface: Oh , okay .    beep to find your control , was project manager: That's like a button on your T_V_ ? marketing: that was in the test , the the most people  f find it  irritating  when they cannot find a rem their remote control , project manager: Remote , okay . marketing: so  I think it's a bee beep to sound it and  you can find it . And another thing  they want was  speech recognition  so they can say  what they want to let's go to channel one and  that's  kind of things . marketing: And they want maybe an  L_C_D_ screen  to to look it  wh what's on every channel  and  what do I want with it ? user interface: project manager: We wanna have a little preview on the remote control .   my personal preferences is  a button for my favourite channel , so I can  I dunno , so I can zap to my  f  quick  to my favourite channel wh what I  so , the remote mu must see or  must  see wha what mine preferences are for which channel , project manager: Okay , you don't set it yourself , marketing: so I can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: What ? project manager: You want the you want it to be programmed , for example y programmed f marketing: Yeah . project manager: Let's see , you you spend twenty minutes each day on that channel , marketing: Recognise project manager: so it recognises your favourite channel . project manager: Okay , so it's it it does it recognise itself , you don't have to set it marketing: No , project manager: Okay . marketing: the computer  crashed , project manager: No problem , it's it's okay , marketing: so . user interface: It sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . So the things I'm going to concentrate on are the user aspect , because the technical aspect , that's pretty much covered . Where is the remote control ? We've all had it once , I want to watch some television , marketing: Yeah . user interface: where's the remote control ? That was one of your ideas which you posted in the network folder , marketing: Yeah . user interface: There's nothing more annoying than faded symbols , because you don't know which channel is this button , so possibly we could find  something for that , project manager: Okay , so have it more make it more durable actually . So you press more once remote control goes kablouey or something like that , project manager: Okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on  the remote control . user interface: So this is basically what I h had in mind in the fade-proof symbols , locator , a sound ,  so clear we should stick to existing symbols , but maybe we could do a little  investigation to see whether some symbols are  need to be replaced by others . So what we want to go to is not this one , project manager: Yeah , it's true . user interface: This is not the final design , project manager: No , of course  user interface: this is just a general idea of how I'd like to see  basically the general idea . So we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: Yeah , I think it's a really good idea . project manager: The other aspects , we'll just see how what you came up with and what's possible for that budget .  if it should be programmeab grammeale then we need  something like a mode that you can switch it . industrial designer: And  how big is the remote control  going to be ? I'll tell you why that's important to me .  there are a lot of technical parts in the remote control , so   that's why I also would like to say  go a little bit easy on the designs ,  I heard ab  you talking about beeps and about  video screens , but  the material inside and the technical aspects are quite complex already . industrial designer: So keep in mind that everything that you keep  think of , it has to b to be built .  that is how it is done and all the remote controls work that way , I think we can just go on with that . industrial designer: Exactly , so if we make a circuit board with the the connections already on it , then that's cheaper . project manager: So you have industrial designer: This is what look like  looks like if you press one button , so this is not the entire thing . The switch    if you p press it then some electrical charge goes into the processor , that thinks over a Morse code , that's how you should see it . You have infrared and an interv   how to say it ?  a light in indication , light that you know that it's functioning . industrial designer:  here again , that's my story about the different modes , if you do want to make remote  universal , then the processor has to  make up a different Morse code when some button is pressed . That makes it much more complex , so we really need to have a look , do we want that or not .  I don't have any personal p  preferences  so far , except for  the materials to be used  light , that they are light . Like you said  teletext is not not very popular anymore because the  the internet , nowadays people don't use the teletext anymore or hardly , so it can either Well , I don't think we should remove the button , because there are always people who are using it . project manager: But I don't think it should be very it should be one of the big buttons for example .  we're targeting young people now , because our  This is a new product and with this new product we want to appeal to younger people , marketing:  . project manager: that's also good with the fashion and everything , marketing: B project manager: so yeah . marketing: Yeah , and they want to pay for it project manager: They want to pay for it , people are willing to spend money actually to buy a  remote that they like . marketing: and  project manager: If they like the way it looks , the way it functions , so they're actually gonna spend  spend money on it . marketing: in the project manager: see how far we can go with it anyway , so marketing: Yeah . project manager: And one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but I'm not sure if we I think we should keep the the logo in mind , because with colours you can  have a lot of  fashionable colours and everything on it , which suits everybody's taste . So With that concept I started thinking , so why not just steal Nokia's idea and just make changeable covers for your user interface: Oh . project manager:  those cost hardly anything I think , and people could even spend extra money on buying a cover industrial designer: Yeah . That's just a little marketing idea that could be applied , so you can p it appeals to really everyone . project manager: So that was that was my idea on what we could do to appeal this product to everyone . project manager: just I'm not sure if you came up with anything in the meantime , after making a presentation . industrial designer: But marketing: But oh ? user interface: Is it manageable ? Is it easy ? industrial designer: Go ahead . marketing: Yeah , with with an L_C_D_ screen you can project manager: Oh yeah . I think we should lose the L_C_D_ screen , industrial designer: Y Yes , I think so too . I think for example it's it's huge I think the L_C_D_ is huge , user interface: Yeah . user interface: And it costs too much to fabricate , project manager: It costs a lot , I think . industrial designer: Okay ,  project manager: What we could do , what could be possible , is maybe not an L_C_D_ screen but with a preview , marketing: Okay . project manager: just just a text only , not colour , just a little text thing industrial designer: I have to check that out , project manager: but maybe okay , make it industrial designer: I'm not sure . project manager: Yeah , find a little compromise in that , but What did I write down ? marketing: Yeah . project manager: I think the p yeah , the beep is a very simple thing to imple implement , just make a button on your T_V_ industrial designer: That must be possible . user interface: And it's industrial designer: whe where do you wanna hit the T_ you wanna we want a button on the television . project manager: I thin Yeah ,  where else should you put it ? industrial designer: In th okay , but that rules out a universal remote control . project manager: but how are you gonna use that if your  if your remote control is lost , how are you gonna press where are you gonna press the button ? industrial designer:  . user interface: Maybe just a slap-on sticker with a button which sends out a small signal . project manager: A little little box you can attach to your T_V_ is fine then , okay . industrial designer: Okay , then  I'd I'd like to know now if we want the  universal remote control or not , because that's  determines everything I'm gonna do . I think we should go for universal , industrial designer: If not project manager: because apparently we're a separate company making separate c remote controls to sell to a lot of diverse people . marketing: Everyone  wants to buy it , so we w project manager: Yeah , I think we're targeting everyone , industrial designer: Yeah . user interface: And it's marketing: Or when you say one two  i it  it's enough , project manager: Yeah , but I don't see Arabian people speaking one , two  whatever . user interface: Besides that , the technology isn't really super yet , so that is a problem in implementing this . project manager: It's not a mature technology , I think it takes a lot of memory and everything in in a remote control , marketing: Okay . project manager: so user interface: It's a good idea , but it's just not I don't think the market's ripe for that yet . project manager: maybe we don't have have to do all the buttons , but especially the ones that are  the popular buttons , so those always fade first . industrial designer: If we  make a remote control with changeable covers , then we can also make  a cover for every language area . project manager: For example ? industrial designer: That's fo is  especially for older people , that they can read it read it in their own language . project manager: Well , we're not we're not targeting older people , marketing: Yeah . project manager: You assume that that they read correctly and I think they're industrial designer: Huh . project manager: The most important thing about young people is that they're really sensitive to to trends that are passing through the world , marketing: But b project manager: so industrial designer:  okay . user interface: But should the exchangeable covers include the buttons themselves or just the project manager: No , of course . No , I think it's just something you you put over them , because Yeah we c Yeah , you ca Well , industrial designer:  . project manager: tha that's not a that's not a bad that's not even user interface: C marketing: But every user interface: that's a problem with the with the text then .  , for example , if you're if you're into the durability issue you could user interface: industrial designer:  . project manager: For example , if your buttons are faded , after  if you make a durable remote , they are faded , you can just buy a new cover . industrial designer:  but I know that the buttons are like a Nokia telephone on  one sleeve , project manager: industrial designer: It works the same as a Nokia telephone , it's it's in my  'kay . project manager: Yeah , I know , it's just just a one one piece of rubber for example , marketing: Yeah . Either either change both the buttons and and the cover or just the cover , I'm not sure which which is easier , industrial designer:  . project manager: so  anyway , yeah , this is what we're gonna do afterwards , just lunch break and have more individual work after that , so let's see what we let's see we So you have to come up with a components concept , yeah . I want some you should do some trend-watching , because even if we're if we're gonna do those covers and everything , what people really want , that's what we need to know in this phase , marketing: Yeah . project manager: because that's gonna be the essential final design that we're gonna come up with .  for example I bought a remote control last week with a new T_V_ , it was it l it's like all buttons and you have no idea what it does at first , industrial designer: project manager: and I'm total T_V_ new , anyway . So I think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . Or maybe just stick 'em under a menu , like you said the  the sound options and the surround and whatever , they're more complicated , just stick 'em under one menu and  give it a just put it in in s in a software piece , you can menu and you can  select everything you want to to set on your T_V_ . user interface: Is it techni technically possible to  send a signal to a television and then pops up a menu , project manager: industrial designer: Yeah . user interface: because we're working with different types of television , so we're going to work with that ? project manager: That is true . user interface: It's an in-built menu , industrial designer: and if it doesn't know how , it's user interface: isn't it ? Yes . user interface: So basically project manager: I'm not sure if it's impossible , user interface: we project manager: but  there's a chance it's not , so . user interface: Or we could use a double-sided for less used functions project manager: A double-sided remote control ? user interface: you project manager: I don't think that's useful . I it's basically an idea to overcome these issues , project manager: Yeah , but then you're gonna have a lot of wasted buttons . user interface: because project manager: For example you have a Sony T_V_ and the half of the buttons won't function if you have a for a Sony that won't for a Philips T_V_ . project manager: I don't think we should user interface: Because if we use a universal remote control , we're going to have to have most buttons on it , project manager: Yeah , for exam user interface: so project manager: I'm not s marketing:  yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their T_V_s , not not the very complicated settings industrial designer:  . project manager: that you can usually do that with  either a old old remote control if they really hate that thing , industrial designer:  . project manager: but you can't you cannot take into consideration all the different brands of T_V_s . project manager: I think there's I think there is a standard for example between  industrial designer:  . 'Cause everybody I have a universal remote control and it can use the menu button , so I think industrial designer:  . project manager: I'm not sure , if you can put some research into that , if it's possible . For instance , if your old remote control is broken and you buy ours , then  you should be able to get everything out of the television that's in it . project manager:  we need to put some research into that if if we can open the menu , I think it's possible , just the way how to . project manager: Yeah , then then you could do everything I suppose , because usually the T_V_s have tha that inside in this other little piece of software , so it's okay . For instance  Sony makes all their remote controls exactly the same for all their devices , project manager: industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . Yeah I think it should be a little distinct from everything else , industrial designer: We should not do that . project manager: So  user interface: I'll put some on paper and present them next time  the ideas that I have . project manager: because we have forty minutes , I'm not sure how much time we have left for the meeting anyway , so . project manager: So anyway , yeah , we could do some i do some work now on on the design for example .  what do you want , do you want , but user interface: Yeah , but we like some some curves or project manager: Yeah , may maybe something like this . Let's see what I think this should these are always on top of the of the control , so they should be here . user interface: Yeah , and since you're holding it like this , I suggest you put the channel up channel down and volume project manager: Think it's like this . So you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: Do you take triangles or marketing:  it's it's fine , I think . project manager:  I think it should be I think it user interface: This is basically what people are accustomed to , project manager: Maybe we should make 'em bigger or whatever . industrial designer: Perhaps we should also make  something like a flash on it , if you if it's lost , for people that are deaf . project manager: Yeah , but for example if it's lost in your armchair , we'll not see the flash . Yeah , it's true , but it's it's only has to do so when you press the button that it's lost . user interface: We could make a combination that it goes beep and that you that some light lights up . marketing: Just a light on it or user interface: So we have the basic channels we've got here ,  the power button somewhere over here ? project manager: Oh yeah , it's true . project manager: You shouldn't be you  shouldn't press it by accident , but it shouldn't be stacked away somewhere . marketing: And user interface: What would you like to ? project manager: Yeah , I thought maybe we should move the buttons down marketing: But you r project manager: and put it here for example marketing: And you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . Yeah , that's true , marketing: Yeah , project manager: you should marketing: so it's project manager: I think the bu the power button should be on top , industrial designer:  . user interface: Is that used often ? marketing: So i it's user interface: The mute button ? Do people use that often ? marketing: sorry ? project manager: Mute . user interface: 'Cause  I'm pretty much accustomed to it right over here , at least in general , marketing:  . user interface: but project manager: I don't think it's important , but I think it I think it should be you c user interface: It's not that important , no . project manager: No , because it Yeah , people are accustomed to that , marketing: Around  not  not at top at the around the volume selection . marketing: I don't know where exactly , project manager: Take this out and here see marketing: but project manager:  are we gonna take triangles anyway ? I'm drawing triangles , but marketing: user interface: That's pretty much what people are accustomed to , project manager: Yeah , user interface: aren't they ? project manager: it's maybe a bigger lesser than thing . So anyway , I think this is should be the channels and or sh user interface: Well , marketing: Wha user interface: I'm accustomed to the channels being on top . industrial designer: Shall we  also look if it's possible to make a rechargeable remote ? That you don't have to buy new batteries if every project manager: Well , marketing: Yeah . project manager: for that is it's on one part it's  it's a good thing to recharge it marketing: Maybe it's more ex expensive . project manager: Maybe we should what what could be possible is one with rechargeable batteries for example . project manager: You have just put Penlite batteries that are rechargeable , because it's an it's it's it's very annoying . user interface: But isn't that expensive in the entire package ? industrial designer: But that's already possible . project manager: I'm not sure y I'm not sure it's if it's expensive , but just take a look at it , because it might be a very good idea . Because if it's it's  useful to have it rechargeable , user interface: project manager: but at the same time , if you don't want recha if you forgot to recharge it and you wanna watch T_V_ now , you wanna be able to put different batteries in it , use it now and not in half an hour .  you could make a device , but I'm not sure how that  is possible with the costs , that you can put in normal batteries , rechargeable , project manager: I think I have a nice idea . industrial designer: You can  put in normal Penlites , rechargeable Penlites , but they can also be recharged with the remote , with a wire . project manager: I think it's  it's a pretty good idea to have  like sort of a maybe a base station that you put on the T_V_ . industrial designer: So but marketing: Yeah , that's g industrial designer: But I think that will cost a lot . project manager: A what ? industrial designer: Like a like a P_D_A_ , a hand-held . You can  just put it in the electricity and it charges itself , project manager: Well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you don't need basic station . marketing: But Which project manager: It's a very small Yeah , I'm drawing it big now , but So you can put your remote on flat for example . user interface: 'Cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: I'm not sure if it costs a lot , that that's what he r industrial designer:  . I'm not sure if there's information available on this , project manager: It's just an idea , we have to find out if it's possible . industrial designer: but marketing: But user interface: And do people actually want that ? To pay extra they want to pay for rechargeable ? marketing: Yeah , they want to pay for it . project manager: I'm not sure , you should find out if it's if rechargeable is important . marketing: But project manager: They want to pay for comfort , industrial designer: Well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: But f  . project manager:  and Yeah , we have to either that or make it integrated with a with a docking station . marketing: project manager: So  marketing: project manager: let's go through the industrial designer: I like the covers . So user interface: marketing: project manager: what we have is you have I think you have to do a lot of work on if it's possible for the cost . industrial designer: I hope if I have information about that , project manager: Maybe yeah , industrial designer: I'm gonna project manager: or maybe you can find out i what people are willing to pay . project manager: We are going for twenty five Euros sales price , industrial designer: marketing: Yeah , okay . project manager: but just try to find out what they're willing to pay for it , because if they're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: Yeah yeah yeah . What it costs and what kind of materials that we can  choose what we want in it project manager: Yeah , if you have some financial information that that'd be nice , industrial designer: and exactly , I need it . user interface: Could you post some other essentials of what people want , so that I can work with some buttons , where to put it project manager: marketing: Yeah . user interface: You seem to have information on that , I'd like to  see some of it . industrial designer: Was it not possible to  send emails around the office ? project manager: No , it wasn't wasn't allo user interface: No , it's not . So that's  why I'm not sure that you're allowed to share documents on the on the draft .  marketing: but I have the  user interface: Well , I have your PowerPoint presentation , I can get some inf information out of that . marketing: Yeah , but I Here I have the the s the homepage of  our internet , user interface: Let's see . project manager: Yeah , the oh , they inc  marketing: and here is my project manager: they include the new one . user interface: Oh , where would we marketing: here is my marketing report , project manager: Oh marketing: maybe you ca you can look at  that project manager: no , I didn't have that . marketing: and user interface: Where would we want the  teletext button ? marketing: Ah yeah . project manager: All it tells just let's make make a new marketing: And one user interface: Do we put it somewhere over here ? project manager: tick the new one . Yeah , let's increase it a little because marketing: And  wha what people want , I've  user interface: Or maybe this is something for the next meeting , I can draw out some ideas . project manager: Yeah , draw us up some some designs of of possible marketing: I have another thing  project manager: just keep in mind that the important buttons should be on top and either big , user interface: Yeah . project manager: so the more less important user interface: Well , we have decided more or less the basic structure . user interface: I can put the other buttons in project manager: Just play a little with this , put l shift a little up or down and we'll see what looks best . industrial designer: What  what did you wanna say ? project manager: Or just po post your designs from time to time on the product share . marketing:  what I al already said is the the  the remote controls are always lost , user interface: Maybe another idea  . marketing: but it it's also for people , they want to learn it fast , industrial designer:  . marketing: not  they want to project manager: Yeah , so we don't want we want very little buttons , just the buttons you use a lot . marketing: It's yeah , it's easy to learn user interface: Yes , but it should cover all the functions , marketing: wi and  project manager: Well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing:  project manager: so . People change channels , people they change the volume and they they change channel , they turn T_V_ off and on , for example . That's the basic fu that's what you do I'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: Yeah , but we could go a step further , marketing: And The If user interface: because some T_V_s have the  possibility to adjust brightness , that kind of menus . user interface: Yes , but it Because we're making industrial designer: But that's the question , is it ? marketing:  industrial designer: Because it needs to be configured in the television under the menu . project manager: Yeah , but industrial designer: If it isn't , then we cannot reach it . industrial designer:  isn't there a possibility to do research on that , so we know that for sure ? If you rule out functions , then  and that gets known , then people are not gonna buy it . marketing: user interface: No , I thi industrial designer: Then the consumer bond or something says  you cannot do this and that with it . That's a bad bad com commercial marketing: If  project manager:  we'll we'll see what we can come up with . marketing: Another thing I want to say is that  we are looking at the market for the age  younger than forty . marketing:  on my report , I didn't  ish I didn't show it in my  presentation , project manager: Yeah , project manager:  shall we ? industrial designer: Do they realise how much that costs ? marketing: and industrial designer: That's almost undoable . user interface: Oh , we're not going to be able to sell it for twenty-five then , with an L_C_D_ screen . marketing:  but project manager: That's all here , here it says industrial designer: No , that's that's . marketing: So  user interface: marketing: we can project manager: Speech recognition is quite marketing: We can look at the possibilities for an  L_C_D_ and  project manager: Yeah , just look at the possibilities then , marketing: I dunno . project manager: it's supposed to be a luxurious remote , marketing: How much it will cost industrial designer:  . Or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer:  I user interface: Well marketing:  user interface: I doubt it , but industrial designer: But I really need finance information . Even if you put it even if you put a different cover on it , it looks still looks boring , marketing: Different colours maybe . marketing: But all industrial designer: This is Philips , huh ? project manager: I have no clue . Oh , I realise if we make it small , then it needs to be a little thicker , project manager: I think it's a very industrial designer: because I need to put all the electronics in it . project manager: Sorry ? industrial designer: If we make it s  smaller ,  less wide , then we need to m make it a little thicker , project manager: Yeah ? industrial designer: because I have to put all the electronics in it . project manager: Huh even if user interface: So project manager: in the worst case we can even user interface: what kind of project manager: Could you give me the pen back ? user interface: Yeah , sure . project manager: So let's say that people would want an L_C_D_ thing . We could let's say we have an L_C_D_ screen , people want an L_C_D_ screen . marketing: project manager: It doesn't have to be really big , but just just have to be has to be there . project manager: Think it's a good place , people don't marketing: If you're reading from top to bottom , I think it's better to put it  at the top . project manager: No ? It's not that  it's not the most important function , industrial designer: Me too . marketing: It's j project manager: it's just an extra thing , industrial designer: Ah project manager: it just you press the buttons on top , marketing:  . But i if you if you are going to  put the L_C_D_ on it , I think it's very important to use it , industrial designer: but . marketing:  because it's use it  project manager: How can you use an L_C_D_ screen ? marketing: But nee the function of it . project manager:  if you t if you press a button , you can see it , industrial designer:  . project manager: ri I'm not sure wha I'm trying to imagine myself what it would look like . marketing: so project manager:  this looks a little user interface: I'm still not convinced of the marketing: you must use the maximum of it . project manager: if it's possible wi if it's not too expensive , we should include it , industrial designer: They want it  . But  industrial designer: Also keep in mind again , the L_C_D_ screen is very flat , but it needs transistors , resistors , I don't know what more and that needs space . user interface: So basically industrial designer: But if we user interface: can I project manager:  we have green now  user interface: what we have to decide now is  what goes on top . Do we put the volume control and the channel control here , or do we put it on he Would we like to press it in the middle ? project manager: Or maybe we should m we could  draw draw something a bit that has it on on on the bottom . user interface: Yes , but we do agree that we keep this at the centre , project manager: because it marketing: Yeah . project manager: We're not sure about the size anyway , user interface: So maybe you'd put them here . For example if you take  user interface: Yes , but a big remote control probably not something which people would like . For example just industrial designer: If we have a a space issue , we can also lose one battery . project manager: I don't think if we if we even use an L_C_D_ screen , we need to , definitely . Yeah , but if we need two batteries and an L_C_D_ screen , that means a lot of space that we need . project manager: The L_C_D_ doesn't have to nee doesn't need to be very big . So either user interface: So would we like this or would we like the project manager: We either we have to decide what what people want . project manager: so if your basic function's here , we should like we decided before , programmes up and down , and volume here . marketing: Or And  what about speech recognition  project manager: Well you can just no , I'm not sure if we can do that , marketing: Yeah , yeah , project manager: but we could put a microphone in here for example . project manager: Just to do research into both , w what it costs and what it takes for space . industrial designer: One more  thing I'd like to say ,  let's give this  a name , and not like some vague serial number that no one understands , like with cars . marketing: Yeah , okay , yeah , industrial designer: Shall we all try  to think about a name ? user interface: So I think of a name . project manager: Okay , at anyways , the the minutes will be on the on the web shortly , user interface: So project manager: so there we go  . project manager: industrial designer: Yeah , I've Do we  save the ? project manager: marketing: <doc-sep>user interface:  ? marketing: industrial designer: I'm afraid I'm a bit too slow . project manager:  we're supposed to develop a new remote control , that's both original , trendy and user-friendly . project manager: then we do some in individual work , then we have a meeting to discuss the results , etcetera etcetera . project manager: Okay and in the format menu you can select colour and line width , etcetera etcetera . industrial designer: Different pen widths , how do you do that ? user interface: project manager:  with the format menu . project manager: And what's that supposed to be ? industrial designer: Are you serious ? marketing: Should it be one project manager: Oh yeah . marketing: so y you must save it at the end project manager: Yeah marketing: and then project manager: you can press the next button , which is  yeah . user interface: industrial designer: How much time do we have to draw anyway ? project manager: Yeah . project manager: What is it ? industrial designer: marketing: user interface: It's a it's a giraffe . Yeah I see a long neck user interface: Yeah , that's a project manager: but marketing: It's more like a dinosaur . user interface: industrial designer: Is this part of our a acquai or introduction to each other ? project manager: Yeah sorry , introduction and get acquainted marketing:  project manager: and industrial designer: Alright . user interface: project manager: Yeah it's a bit slow , marketing: It's not that fast . user interface: 'Cause it's so project manager: You were slow too user interface: 'cause it's green . marketing: So  some other line  width  industrial designer: Do you have a turtle pet ? project manager: user interface: marketing: No . marketing: Yeah ? project manager: Yeah not exactly legs but More like fins marketing: industrial designer: Stumpy stuff . user interface: marketing: or project manager: There's a a gum , marketing: Yeah ? Alright . industrial designer: And why did you choose this animal ? marketing: So project manager: He said it was slow . marketing: A cat who had an accident or project manager: Why a cat ? industrial designer:  yeah I dunno . Yeah I'm not so good at drawing with this kind of project manager: The pen , industrial designer: st Oh shit . It's my favourite  pet animal , 'cause they're cute , they're independent and cuddly , I dunno . industrial designer: Or do I need to use more colours and project manager: I think it's okay . Okay industrial designer: So we have to s project manager: now it's time for some discussion . project manager:  did any of you already do some work on this part or industrial designer: Well I started making an overview for myself ,  what I had to do , 'cause we have three design steps and in every step I have a s specific task to perform or whatever . industrial designer: So I had to  , I dunno , make an overview for myself about what I have to do , project manager: industrial designer: and kind of let it work in to get ideas about well how I have to fill it . And do you have any ideas about the product  so far ? industrial designer: Well I started I started with the first phase , I think was the functional . industrial designer: And  let's see I had to focus on the working design , which you said . industrial designer: and we ye use button presses to activate or deactivate certain functions on the T_V_ . Yeah I kept it global 'cause that it activates or deactivates specific functions , user interface: Okay , yeah . project manager:  and what did the Marketing Expert do ? marketing:  well from a marketing  perspective ,  well the function des design phase  consists out of the user requirements . marketing:  what needs and desires are to be fulfilled ? So there are a few means to reach that  by by doing research  to see what existing products are there out in the market . marketing:  especially what are their shortcomings ? Are there any new functions  which can be added to our product ? project manager: For example for  well what kind of applications do current remote controls support , and what are f featur features of  current and future televisions ? project manager: Yep . What w what would they like to see  on a new remote control ?  especially for future users , project manager: Okay . marketing:  I'm thinking of early adopters , because they they use new technology first , project manager: marketing: and they play with a lot of tools and stuff so maybe they have some good ideas to  to add . project manager:  but have you any idea so far as what  the user requirements are ? marketing: No n not specifically . user interface: I got some  requirements marketing: and project manager: Yeah ? user interface: it has  it has to be user-friendly . user interface:  really easy to use buttons , not not  very small buttons , but not the the also the big big buttons , but just normal buttons . project manager:  what do you mean by that ? user interface:  the distance  from your television to your  remote control has to be ,  yeah  yeah , quite a big distance . project manager:  user interface: Are you going to put the the notes on the project manager: Yeah , in the project folder . industrial designer: Well no I'm just a bit wondering what we're gonna do the next  session ? user interface: Yeah . Because then we have a user interface: After that we are going to the conceptual  project manager: Yeah . project manager: Y you do some individual work , marketing: We're just working the three phases . And then I have to prepare  I have to defend our design , user interface: project manager: so make it good . marketing: Better make it industrial designer: I am gonna work on the conceptual design already 'cause yeah it's fairly important to know what kind of components we want to put in . industrial designer: Do we  , is it gonna be a multimedia control centre ? Do we want to be able to use the video recorder with it ? marketing: Yeah . user interface: I would first m industrial designer: So if I don't know what components to put in , it's kind of hard . marketing: Yeah project manager: You can always add a few marketing: well like l li like some like some some remotes who are out there , which I know , there's one button which is very easy to switch between devices . marketing: So you can switch to your video project manager: marketing: and then the same buttons control your video . marketing: And another function I'll think of switch to your media centre , because that's getting very popular . industrial designer: Yeah so marketing: And then use your Windows media centre under your T_V_ with the same remote control . industrial designer: Yeah I I know what you mean , but you'll ne need several other buttons for a video player . industrial designer: And and for a t  teletext you need additional buttons as well , marketing: No . project manager: We could just start with the assumption that's only for T_V_ and video 
The marketing team suggested that the remote control should have only one button and be compatible with Windows media center, allowing it to operate multiple devices simultaneously. However, the industrial designer disagreed, stating that additional buttons, such as play, fast forward, and stop, would be necessary for a video player. The industrial designer also proposed using titanium for a tough and stylish cover, appealing to older customers. They emphasized the importance of using real titanium instead of titanium-like plastic or compromising the LCD screen. The industrial designer also raised questions about the remote control's universality and programmability, suggesting the need for different modes to send out signals. They also considered the size of the remote, given the complexity of integrating various technical parts. Ultimately, the industrial designer proposed an integrated material approach to reduce costs.
Why did the Industrial Designer disagree with Marketing and User Interface on various design aspects of the product?