The opening , which we are doing now ,  and the special note , I'm project manager but on the meetings I'm also the secretary , which means I will make  minutes as I did of the previous meeting . industrial designer: project manager: And  I also put these as fast as possible in the  project folder , so you can see them and review what we have discussed .  if I'm right , there are three presentations , I guess each one of you has prepared one ? Good . project manager: And  we will also take a look at new project requirements ,  if you haven't heard about them yet . And then of course we have to take a decision on the remote control functions and we have some more time , forty minutes . marketing: Well , shall I go first with the users ? user interface: Well marketing: I think well okay no problem . project manager: Is there an order ? I haven't user interface: everybody already has his presentation , marketing: Ja precies , ja precies , ja precies user interface: so you can adjust it . Huh ? Okay ,  project manager: And one question ,  your name Denni , is it with a marketing: E_I_E_ .  when you press a button ,  that's when you do pr for example when you  want to turn up the volume ,  a little connection is made  the the rubber  button just presses on a project manager: Sorry . marketing: user interface: industrial designer: on a little print plate  which  makes   a connection that  gives the chips ,  which is  mounted beneath those  that plastic of a rubber button .  senses that a connection has been made , and know and knows what button you pressed , becau  for example the the volume up or volume down button .   the the chip  makes a Morse code  like  signal which  then is si  signalled to  several transistors which makes  which sends the signal to a little let .  the findings   that I found  searching up some  detailed information about the remote controls , are that  they are very easy to produce ,  it is pis  it's possible to  make them in mass production because it is as eas it is as easy as  printing a page ,  just  fibreglass plate  is b  is  covered with  some  coatings and   and chips . user interface: industrial designer:  and the technology's already available , we don't have to find out how remote controls  have to work or  how that how  to make some chips that are possible to  to to transmit those  signals . project manager: Yeah , it's a little bug it's in the in the smart board .  well user interface: industrial designer: the sub-component , I suppose that you understand what a sub-component is , is f in this example it's the button .  when it is pressed down , the switch is ter is  is switched on , so with  the wire is sent to the to the chip in  co-operation with the battery of course , because to make  a a signal possible you have to have some sort of  li  a d ad  electronic  user interface: marketing: Infrared light .  w after it's being composed by the chip  the signal  is transported  to the infra-red bulb , and from there it signals a Morse code-like signal to the to the b to the bulb in  in the television set . Of course it is very handy if the remote control is hand held , so you don't have to   wind it up or something , or just is it's it's very light to  to make  to use it .  I personally  pref prefer that  it would be p  come available in the various colours , and  easy to use buttons . industrial designer: And it is possible for several designs and  easy to use b  sorry , easy to use buttons . Perhaps soft touch ,  touch screen  buttons because  the rubber buttons are always   they  slightly  they can be slightly damaged , marketing: industrial designer:  so the numbers on the buttons are not possible  to read anymore . industrial designer: Okay , well , that's my contribution to this meeting , and  marketing: To this meeting . user interface: Well  , my name's , and I looked at  technical functions design of the remote .  I did this by  looking at examples of other remote controls , of how they  they look , and information from the web that I found .  well what I found was that  th the actual use of the remote control is to send messages to television set , how you  d what you described  just early . And this can be all sorts of medsa messages , turn it on , turn it off ,  change the channel , adjust volume , that kind of thing .  play video , teletext , but also t  play C_D_ if you use it your C_D_ player the remote control will that one . The one has got all the functions that you could possibly need and an lot of  buttons etcetera . And  not n all the the the the stuff you can do with it , but  the the essential stuff is there .  I guess you could better y you should look at a a user centred  approach , because the customers have to use them and and if they don't think it's usable they won't  buy it .  , well perf personal preferences is is  a simple remote , with  the basic functions that you can need that you could use . But  keep in mind the new functions of T_V_ what we discussed earlier , split screen and  is that a function that you should have ? Because all the T_V_s will have them . And then  make it I would make so that you can could  use it on more than one appliance . If you have one that   does with the vi the the video , it could also work with  with the stereo , because play is play and stop stop and that sort of thing . The shu c you could reuse the buttons so that you don't have to have a lot of buttons for  anything . We're going to j discuss the functional requirements of the remote , that m that means that functions user n want to have on the remote control , or just Yeah , and the users , actually . industrial designer: marketing: The methods I I prefer is we're going to look which section of the users we are going to focus a l on more . Are the younger people going to buy the remote control or the elderly people ? And then tho that section we're going to focus and adjust the remote more to that section than the whole user section . Younger people , from sixteen to thir forty five  years are more interested in fj features like L_C_D_ screens , speech recognition e etcetera . The elderly people , from forty five years to sixty five years are not that much interested in features , and we possess less than two third , that's two fifth , of the market share in that area . industrial designer: marketing: So we don't have to make it very small , like  like a mobile phone or something , but some somewhat bi bigger than small , so you don't lose it that much anymore . marketing: and fif seventy five of the users zap a lot , so the buttons sh should be that small , or shouldn't be that complex because we have to search for the buttons , which one are you going to use . Remote control has to have to have a low power usage , because s w seventy five percent of the users only zap one time an hour , so the power usage is also one one time an hour , or so , with a high power usage we would use a lot of but batteries . The volume button and the channel buttons are the two most important buttons on the remote control , so those they those have to h be find very easily . So  if that's k  if that's the problem , you also have to find it easily on the remote . L_C_D_ screen is easy because we have the L_C_D_ screen , we have the various options . Put one option and then you have the all the buttons of that options , so the other options would be gone . So L_C_D_ screens should be easy , but an L_C_D_ screen , the problem with the L_ sc L_C_D_ screen is that elderly people fr from forty five to for sixty five years don't use the L_C_D_ screen a lot . So we have to that keep that in mind that if you're going to implement L_C_D_ screen , you don't have to make it that hard to learn or to use . industrial designer:  L_C_D_ screen as in  touch screen ? marketing: Yeah , touch screen , yeah . marketing: So we have to keep in mind to to focus not a lot not that much on the younger pep younger people , but also somewhat on the elderly people . And on my personal preferences , I don't have any mo more time to come with that , user interface: marketing: but like I said , L_C_D_ screen is easily to use industrial designer: marketing: because you have you can implement a lot of buttons in one remote with not that much buttons . Especially the volume buttons , the channel buttes buttons and the number buttons to zap through the channels . project manager: then I think it's a good thing that I made a separate slide of them marketing: Ja , project manager: so you can all read them . project manager: So that's  the first thing we I think we should pay less attention to  teletext .  the remote control should only be used for the television , otherwise the project becomes more complex , which endangers the time to market , and of course would make it more costly , I think .  our current customers are within the age group of forty plus , and new product should reach a new market with customers that are younger than forty , and you talked about that before . And  a last point , but also very important , our corporate image should stay recognisable in our products , which means that our  corporate colour and slogan must be implemented in the new design . So , who has any idea about what should be on it , and what shouldn't ? user interface: Well you said it should only  work with one appliance ? marketing: Be television . user interface: And the video also , or not  ? project manager: Well it says only for television here , huh . user interface: Then it should have  on , off , industrial designer: Yeah for user interface: and  industrial designer: Standby options , marketing: Yeah , the basics then by a volume , channel , one till two zero numbers on it , industrial designer: yeah ?  yeah . And per perhaps  marketing: oh teletext doesn't have to be ? user interface: No . user interface: Well   yes yes s sh A button where you can  change from one number to two numbers . user interface: Don't know if that's got a name , industrial designer: Yeah I understand what you mean . user interface: but marketing: I think it's I think it's easy to implement a button with a s s what which especially do that , because some T_V_s , if you press the t one and then the two , it be between five secs it make twelve , industrial designer: It makes it twelve , yeah . marketing: and that's that's not relaxed industrial designer: Well , not really marketing: to user . industrial designer: d  wh the Philip's television makes it possible in that indeed to  press one and then two to make  the  tj to reach channel twelve . industrial designer: But  all the television makes  use of those button where you first press that button and then press two digits to  to get marketing: Yeah . marketing: Our main targets' age are ? were ? Forty five plus , or ? user interface: Mute misschien also . project manager: new product should reach a market with customers that are younger than forty , and now we have current customers  of forty plus . marketing: Forties , okay because because younger people as  younger people have now , sixteen till to twenty five age , are f eighty one percent interested in L_C_D_ screen . From twenty six to thirty five have sixty six percent , and thirty six to forty five , fifty five percent , so I think to  Because on most recog remote controls  the print plate will be broken how much , two years . marketing: With the L_C_D_ screen it's easier because you only have to wipe the screen to  for fingerprint , industrial designer: Yeah , we we could yeah . user interface: marketing: industrial designer: But  Well  is it possible to make an L_C_D_ screen  , how was the information ? marketing: Yeah , it only says that this perce percentage like L_C_D_ screen . user interface: But , do you industrial designer: Yeah but  will we not  exceed our  our  production  marketing: Yeah you don't know how much it costs . Yeah , you don't know how much it costs , the L_C_D_ screen . industrial designer: Is it possible to find out , anyway ? marketing: No , I don't have any costs here , industrial designer: You know ? marketing: I only have percentages . user interface: But if you would do an L_C_D_ screen do we have don don't you have any buttons ? Or because if it only directs at the T_V_ , then you only have  I don't know what you want to do with the L_C_D_ screen . industrial designer: No , an L_C_D_ screen's just like  like a drawn here .  just  displays several buttons , user interface: Yeah ? industrial designer: for example  if you wanted the minimal  use b  buttons , such as channel and volume , you just h  displays four buttons on the screen user interface: Oh right , so you can industrial designer: and it's possible to p  press them down , just like a touch screen . marketing: Yeah , if you want to adjust , like for example , adjust the audio settings , you press audio on the touchscreen industrial designer: Yeah yeah . project manager: So we're going for an L_C_D_ screen ? user interface: Yeah . marketing: I think it's the most easier thing , industrial designer: That's my  project manager: And hoping that when we produce a lot it won't be too expensive . user interface: Any guesses ? industrial designer: marketing: industrial designer: Well I suppose wi if the mar if our  if the i if the young people are interested in L_C_D_ screens , we should make 'em . industrial designer: And if that is our d  market share to  and our goal to  deliver those  remote controls user interface: But But he also said that we should not only focus on the younger people , but also on the older , and will they use it if it only has an L_C_D_ screen ? marketing: Yeah , but  , s forty six to forty five , thirty three percent , and sixty fifty six to sixty five twelve percent . user interface: Oh , so still a little bit people marketing: But our our our what's it , project requirements are the new products should be reached for new markets , to customers that are younger than forty . But you don't want to alienate the other  marketing: No , that not now , but , so user interface: But if they also buy it then it's alright . marketing: Yeah , but market share fro for for forty years and younger is higher than that of sixty five and younger . project manager: Okay , so L_C_D_ it is ? user interface: An Yes . project manager: And what else ? industrial designer: I hope we  h and let's hope to reach those  those sales . marketing: Yeah , i i if it Yeah , if it costs gets too much , too expensive , then yeah , we should be sticking to rubber buttons . industrial designer: Yeah , can you   s I think that that they will send you some information about  the cost of L_C_D_  screens . user interface: But perhaps later , industrial designer:  so if you  user interface: so  industrial designer: Yeah , so if you  you receive an email about that ,  can you post it in the or shouldn't we post that in  our projects mail  folder . industrial designer: I  user interface: Well perhaps we should have a backup plan that we would use buttons if it's  too expensive . industrial designer: user interface: The L_C_D_ ? Oh that's a bit of a problem . marketing: Yeah , and eighty percent of the users would spend more money with a when a remote would look fancy . marketing: Yeah , just a the plain remotes , not not specific L_C_D_ remotes . project manager: Yeah , and maybe you can make something fancy out of an L_C_D_ remote , marketing: So project manager: because it's new , as far as I know . marketing: And then you have the other thing , that seventy five percent zap a lot , but that's not a f question with the L_C_D_ screen . marketing: Only thing you have to do is wipe the screen off once each time , to get all the fingerprints off it . Okay ? project manager: Okay , what else does our remote need ? user interface: A mute button . And marketing: The most important things on a f on an on an  remote control are channel selection , volume con selection , industrial designer: Yeah . user interface: But But shouldn't you put a button of for teletext on the for the people who want to use it ? marketing: Other things are Sorry ? user interface: Remembering we have got a big remote that you have to fill . Yeah , and we could make an a a separate menu on the L_C_D_  screen for teletext . industrial designer: And there's also a marketing: And other other less important things are screen settings , audio settings , and channel settings , user interface: Yeah , they are less important , but I think they should be there , marketing: Less important . user interface: or not ? marketing: Yeah , should be there , industrial designer: A sh marketing: but not press industrial designer: but in a sub sub-menu or something like that . industrial designer:  I think it's also important to  make it possible to  how do you call it in English , to not use batteries , and use ac  bat  batteries to  to be project manager: So  you can mount  the the the  marketing: Yeah , in a breath it's industrial designer:  the remote control to  project manager: user interface: We should think of the twelve fifty we have industrial designer: to refill the user interface: but marketing: Yeah , user interface: I don't know how much that's going to  marketing: but we don't we don't have any costs now , industrial designer: Yeah . industrial designer: because i  when you get an L_C_D_ screen , you run it on batteries , user interface: Yeah . user interface: If you have an L_C_D_ screen that's burns all the time I dunno . user interface: You shouldn't on and off because that's ver extra , that you have t first you have to turn the remote on , and then you can  project manager: industrial designer:  marketing: Yeah , I think it's it's not that easy because I don't think people will like it who who  that you have to turn it on first and then use it , user interface: Nee that's that's  yeah . marketing: so I think it's better when th the T_V_ shuts down , the remote shuts down . user interface: But then you can't industrial designer: And go to standby mode when you don't use it , user interface: Yeah . user interface: marketing: And then b that  industrial designer: marketing: before an hour when its get again gets empty . marketing: Yeah , because when you're watching T_V_ , you're zapping and you have to put it in a recharger , user interface: Yeah . Yeah , b when the batteries are low industrial designer: No , marketing: and I don't think it industrial designer: when you when you're done with s  w  watching your television , you have to put it marketing: Yeah , okay , but then we have to be sure that the the the the batteries go hours , six hours , five , six hours , then . user interface: But you'll also forget to put it in , industrial designer: Yeah sure , of course . user interface: because you throw it on the couch industrial designer: Yeah , marketing: Yeah , industrial designer: but marketing: then you have a problem . industrial designer: so I marketing: Or we have to be sure that the batteries last couple of days when they're recharged . user interface: Well I think the batteries should should w should work a lot longer than a couple of days , marketing: So . user interface: or not ? marketing: Yeah because you have b user interface: 'Cause marketing: but you have L_C_D_ screen . industrial designer: High power user cell , i  it should be  a standard move to to put your remote control in the charger when you're done watching television , marketing: Yes . industrial designer: that's also a a a great advantage because you can't lose it anymore . Because you are obliged to  put it in the charger and not to  leave it in a couch  between some cushions . user interface: But then you also have to s have somewhere where you can put a remo recharger near your couch project manager: Yeah , also . user interface: because otherwise you have to walk a long way when you twoft want to turn on the T_V_ . industrial designer: Yeah just just a cable , or a even a a a a a charger where you can mount it on . project manager: Okay , well I've marketing: It has to be easy to use also , or things . industrial designer: Functional designs  for the elderly  you could make it possible to enlarge the screen , marketing: I think . industrial designer: Because we can look at   perhaps  forty buttons at a screen , but the elderly only look at two buttons . project manager: And you said something about speech recognition ? marketing: Yeah , industrial designer: Speech recognition ? marketing: it says also industrial designer: Hello . That's an also ninety one percent sixteen to twenty five , twenty six to thirty five years , seventy six percent , and thirty six to forty five , thirty five percent . marketing: But then I I I project manager: Even bigger than for L_C_D_ . industrial designer: let's leave out all the remote controls and just put a microphone on top of the television to user interface: Yeah . industrial designer: that should it has to be remote control , not marketing: Yeah , industrial designer: Yeah . user interface: But they want to talk into the remo remote control , or something , industrial designer: Sure why not why not marketing: Yeah . user interface: or ? marketing: Is this only would you would you pay more for speech recognition in a remote control . user interface: Oh , but do we want to implement that , or ? marketing: I think an L_C_D_ screen should be suf sufficient . project manager: But when you look at the percentages marketing: Yeah , it says a lot , but project manager: Speech recognition scores even higher , huh ? industrial designer: Perhaps the options should be  Why not ? user interface: project manager: Yeah , well , industrial designer: Why not ? project manager: maybe because of the cost , but  nobody knows  how much  it will cost  . industrial designer: Let's hope  to have some  d user interface: I know marketing: No I think I think it's better to have L_ L_C_D_ screen , because in the area of tw thirty six to forty five , we have about thirty percent of the market share in in our hands , and fifty five of those people want L_C_D_ screen and thirty five want speech recognition . user interface: With that  marketing: If it should be done , if it could be done , I won't matter . user interface: but how would you like to implement that , that you say volume up , and then it goes up , industrial designer: Yeah . Then  it's y it's yours to do a French and Dutch and English marketing: True . marketing: But that should also be with f should be also with L_C_D_ screen . marketing: Because then I think in Chinese is different written , volume is different written than  Swahili or something . marketing: 'Kay , what else ? project manager: So , no speech recognition ? Or user interface: Well , if it could be done , we marketing: Yeah , industrial designer: Y it should be done . industrial designer: That's not so difficult at all , project manager: Okay , just make a separate remote for each  industrial designer: because I already use on several voice operated systems , and they are all possible to  not all , but user interface: Well , you sh you should to adjust the thing . I think it can't be implemented , but maybe user interface: You could use that n as an option , if you have money left , or something . Well I've written down an an on or off button , volume selection , channel selection ,  the digits from one to zero , huh .  a digits button to switch  between one and two digits , mute button , a separate menu for teletext , a battery indicator .  we're going to use a docking station and  probably L_C_D_ and if there's enough money , speech recognition . user interface: I With  teletext if it wasn't ver very important , it was but marketing: No , but user interface: You also now have colours . Yeah , marketing: Curved ? user interface: when you press the red button , you go to page one hundred two , and when you press the industrial designer:  yeah . user interface: because it says that teletext not really important , industrial designer: S Shortcuts . marketing: I think we should we could that we could also implement a audio settings , screen settings and channel settings , but as sub-menus . marketing: D Mainly if you turn the  remote control on , you have to u you have to see from one till zero , channel and volume . project manager: Okay , so not too much teletext support , but in a separate menu , and industrial designer:  . industrial designer: So does it confuse  the user ? user interface: You'll have to search for it . user interface: industrial designer: If you want to use teletext , you can push the teletext button and then the options  become available . project manager: Okay , but no more buttons or functions , or ? user interface: I guess not . What else can you do with a television ? user interface: We've got anon project manager: Aren't we forgetting something very important ? user interface: Have got got two examples here , but I don't think there's anything we're missing . user interface: Well , we don't have the video orders marketing: Yes , so this is your presentation . user interface: Yeah , you could look here all the the marketing: Which ones were yours ? user interface:  th th th th I don't know , technical functions . marketing: Techni user interface: They're a bit small , you can we should stretch them , because project manager: Ping . user interface: And for a T_V_ ? Can you zoom in a T_V_ ? marketing: Yeah , b wide screen , high screen , different things you have , user interface: Or that you can put 'em on  on on wide and marketing: yeah different  user interface: yeah . user interface: Yeah , so you can program the marketing: So those four , and of course the main . user interface: Yeah , so the first you see the main , and the other ones you can  go to  marketing: Yeah . marketing: Something industrial designer: There are a lot of options depending  on what kind of television you got . marketing: Yeah , if  industrial designer: 'Cause if you don't got a wide screen television you don't need the  the screen settings marketing: No , you don't yu a no you then you don't no ni don't industrial designer:  for  marketing: then you don't use it . industrial designer: Colours I think the main colour of the remote control is  the colour of the L_C_D_ screen . industrial designer: I Because we don't want a lot a devi yeah a device self s g marketing: Yeah , then defines itself . Because  how many percent ? Eighty percent ? user interface: They think it's ugly , right ? marketing: Would spend more money if it looks fancy . industrial designer: Okay , so use  very  lot of peo user interface: Perhaps you can  make adjustable fronts , like with the telephones . industrial designer: Adjust with phones , yes user interface: You can  But I don't think that  industrial designer: Okay . industrial designer: Yeah sea view , yes , Simpson's versions and marketing: Yeah , see through version .  then we have  separate menus for teletext , screen settings , audio settings , and what else ? industrial designer: Yeah . user interface: Otherwise you have all those teletext , perhaps teletext not , industrial designer:  . user interface: but marketing: Or like  you have a menu button , you press project manager: No , we said teletext also a separate menu . user interface: Yeah , but I marketing: Yeah , or otherwise you have a menu button , press menu then you have  main  menu search  all the all the settings . project manager: So we're having a a general menu with the most used functions ,  teletext , screen settings , audio settings , channel settings , and maybe there are options for the remote itself ? Like  large icons or small icons user interface: I don't know . project manager: and I don't know what else , marketing: project manager: but industrial designer: No . marketing: I think b because we don't have a lot of buttons on the one screen , user interface: Or do we have any buttons ? On the remote . marketing: I think the buttons Yeah , but but or like you have user interface: Which one ? marketing: you only have channel button or volume button . Those buttons you can you can project manager: Yeah , but on the L_C_D_ , user interface: But that's also in the L_C_D_ , project manager: huh ? user interface: right ? marketing: Yeah . user interface: So we don't have any normal buttons marketing: Yeah , th user interface: that  marketing: No , no normal buttons , yeah . user interface: Yet on and off is p is perhaps you kno project manager: But we don't need a special industrial designer:  not button marketing: But I don't think project manager: we don't need a special options menu for the remote itself . If you have if you have  industrial designer: Yeah sure , of course you need  a settings button ,  or a settings option for the remote control . But isn't idea to use   what you said ,  normal on and off button for the T_V_ , that you don't have to use a marketing: No no no , because we we discussed that you could charge it , otherwise is it it jumps to stand-by mode automatically . user interface: Yeah but but not for the remote but for the T_V_ , that you use marketing: Yeah , but a T_V_ of course , th that's the I think that's a best thing is that to implement that one in the menu with the volume and channel . user interface: But a not as normal button , in the L_C_D_ , marketing: No . project manager: Well maybe there should be a separate button apart from the L_C_D_ , user interface: yeah . project manager: because you can't turn it on when the L_C_D_ is off . So how do you turn the thing on ? There has to be a on button on the remote , user interface: No you just tap I think . project manager: And then the television is on also , or just the remote ? marketing: No , just the remote . user interface: But marketing: A television don't have to be on , that one you can press on , industrial designer: Yeah , it should be in standby mode , but marketing: yeah stand-by , then press on remote , press on and then T_V_ should be available . I don't know whether it's handy to have a n a normal on button , a r just  rubber  for for T_V_ , marketing: Separate . Otherwise you I don't know whether or not that's industrial designer: A A A normal button on the remote control , user interface: Yeah , yeah . industrial designer: or norm ? user interface: Of or you should put it in the L_C_D_ screen . industrial designer: Yeah , because  when you touch the L_C_D_ screen when it is in standby mode , it should pop on . industrial designer: Wh  why would it be a a need to have a normal button ? user interface: Well I I guess if you use the L_C_D_ screen , you first have to search where is the on button , then you  you you then turn it , and then the T_V_ goes on . But if you have a normal on button on the on the remote , then you do the on , and then you search the channel which you want . marketing: Yeah , but I think the re the remote control , if you press tap the screen , it always should jump to the screen which has the volume button , channel button , and of course of also the on and off button . industrial designer: I think it looks a lot more fancy if you use  if you don't have any buttons on the s on on remote control . project manager: Okay , well that's might be a unique selling point , huh for a remote . project manager: Okay , well I guess we have to industrial designer: Oh , okay marketing: Yeah , if we can afford it . project manager: postpone further discussion to  our next meeting , because we're running out of time . Okay , well user interface: project manager: thank you very much , for now , marketing: user interface: Should we put this back in our rooms , or  ? industrial designer: Yeah , think so <doc-sep>And the characteristics of this new remote control should be original and trendy and of course user user friendly . industrial designer: project manager: user interface: industrial designer: Well , I think we should set the the points to to drive the project and  user interface:  . B did you send us an email about this ? project manager: not yet , user interface: industrial designer: project manager: but if you want user interface: Yeah , we we received an email about this  d designs . project manager: Do you want do you want me to send you a mail ? industrial designer: user interface: Ah it's Okay . marketing: I think it's for your guys to how to design it all the aspects so you need that information . user interface: 'Kay , we can project manager: So there are so we have three user interface: So there are three kinds of designs , that's all . project manager: So , who will be the the responsible for the functional design ? Any any volunteer ? industrial designer: I think our  responsibilities will be assigned when we in our mail we received from the account manager . user interface: Are you using the you are doing the in industrial designer: Yeah I I'm I'm Well , maybe we have okay so I industrial design . It was a little confusion about my  project manager: user interface: Ah industrial designer: but it's alright . industrial designer: Well , I think we can have a little discussion about what has to be done project manager: industrial designer: and what are your ideas about the project manager: About the design or Maybe we'll discuss this later , no ? industrial designer: Well , w we want to have a new re remote control for for T_V_ distribution I guess . industrial designer: Yeah , I dunno I project manager: And of course it should not be very costly . industrial designer: Well I I think that Norman and I would think about  the technical points and  we should discuss it in the next meeting , or user interface: Need to collect information .  , what is most important in a in a remote control ? What is the most important function aspect ?  . project manager: You won't user interface: Or or you can say for example ,  I want  to list all the programme tonight . Y you know , instead of  remote control it's doing the some searching for you , so you don't have to look for the channel you want . project manager: I I think if we include a lot of technology on the remote control it will be very costly . user interface: No , because no , project manager: S user interface: it's not very a lot . industrial designer: I I think if you want t to choose  from a list of programme or or something like that you you may have to to use  w  I dunno marketing: I'm a okay . marketing:  the main  function of remote control is to have something in the hand project manager: In the hand . marketing: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog user interface: Yeah . marketing: if you want to put a speech recognition system f interface for that I think the T_V_ itself could have it . industrial designer: marketing:  we have some or something , different technology but project manager: This is it's user interface: Yeah , yeah . But th the main idea I wanted to s I wanted to say is that  there should be a function , instead of choosing the ch T_V_ channel , there's a option you can choose , either T_V_ channels or or pr or the or the contain or the contents of the programme . industrial designer: Yeah , yeah it's it's a good idea it's a good idea project manager: industrial designer: but I I think that technically it would be  a little bit   more tricky to to achieve this than just to user interface: No . They they are they are they are available in X_M_L_ format or whatever the format . user interface: And then there's there are only six buttons for six categories , or sev seven . So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons . industrial designer: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to  navigate  through the Well channel programme or contents or in an easy way , so project manager: This is good idea . Yeah , so you don't have to display here , just display on the T_V_ screen , right ? industrial designer: Yeah in the dis display on the T_V_ screen user interface: Good idea . industrial designer: and just  with the with your remote control would just navigate through the f user interface: I think I think that will be revol revolutionary . project manager: industrial designer: user interface: Because all the T_V_  the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end . So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff user interface: Okay . project manager: So we have five minutes to user interface: Ah w w we have sometimes to use the white-board . project manager: Ah you can y you can you can use it if you so , can we industrial designer: user interface: Five minutes . marketing: And another interesting idea for this would be to have an light adaptation system depending upon the picture of user interface: Okay . marketing: So , if you're watching a movie and suddenly there is a dark  some dark scene , the lights adapt themself . industrial designer: Oh right so user interface: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ? project manager: Yeah . project manager: Be before before writing you can  sit and that says what we what we said user interface:  . So so the most functional des  the most important function is to ch choo buttons to choose the content . The user can choose w which one they want , right ? industrial designer: Yeah , by content or by channel , user interface: By content or by channel . user interface: Okay , so technically how the problems that how to do it is to how to get the content . industrial designer: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so user interface: Okay . And  industrial designer: I think that's the the things to do user interface: The main thing . user interface: So we are we'll discuss it we will get some information in the next meeting , so for now we get  the funct this is the functional designer ? That's the first aspect . project manager: So maybe we'll meet in maybe five minutes ? And we'll discuss the other other aspects <doc-sep>project manager: If you Don't know if you al already had a look or not ? user interface: No n I I already did it . At the moment we have fifteen buttons , one L_C_D_ screen , one advanced chip-on-print . What's the first thing we should drop ? The special colour of the buttons ? user interface: No that's that's for the trendy  feel and look . project manager: Should we switch to a hand dynamo ? user interface: project manager:  that's the still the same idea as the kinetic energy because you have to use it and do things . project manager:  Do we keep the shape doubly curved or g do we go for single curved ? industrial designer: Well I guess i we'll have to go for single curve then .  marketing: But we can keep it single curved with  top view still curved , but from the side it's it's flat , industrial designer: Yeah . project manager:  another option I saw was to drop the buttons one through nine , so you can't directly access a channel , but instead use only the up and down arrows . project manager:  then we have left user interface: But we don't have any basic options any more . industrial designer: And  'cause then they don't have to n They don't need special colour as well . industrial designer: And then you can make an overview of channels in the screen , and select a channel , click project manager: Yeah , some more menu options . user interface: Yeah we c could We only need the the the the the menu arrow arrow button  thing . I was Because marketing: project manager: Yeah , scroll-wheel , push-button  industrial designer: Yeah . industrial designer: If you go to our  view , like you if you are in the sound system there ,  and you wanna adjust the treble for instance , project manager: Yeah . industrial designer: y y you wanna see a bar on which you can adjust it from zero to ten for example . industrial designer: But you want a sound preview of how it's gonna sound , project manager: Yeah . industrial designer: right ? So you wanna click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . marketing: So that's kind of on your mouse and then you can click it , adjust it , click again and then you're out of it . marketing: But you still But you then still need to have Well you can use the scroll-wheel as well for  maybe for the channels . user interface: So you do one inte You can do one integrated scroll-wheel push-button . user interface: But but th the cost of one integrated button is far more than a few extra push-buttons . project manager: So user interface: So we have to to make it s  more  It has to be project manager: You could also drop j three more of these , without losing much functionality . Wh wh what what what is the what is the  sample sensor sample speaker ? project manager: Oh , that's for the speech . project manager: S s Drop speech recognition ? industrial designer: No but project manager: Yeah that's possible . user interface: We we d industrial designer: Yeah it's it's expensive , but  we never considered the possibilities of  speech recognition . industrial designer: I marketing: No , it can be disturbed by by noise and industrial designer: No . project manager: marketing: There are more people who like speech recognition than an L_C_D_ screen . Because if you d lose the L_C_D_ screen , we need a lot of marketing: But if it But it it it's a it's a both a hypers user interface: We lose our whole concept . project manager: Okay industrial designer: We  we we haven't really integrated this the speech into the system , project manager: so we drop the speech . marketing: But y y project manager: Yeah if you lose the the Back , the Okay button  v let's say we only have the four arrows , and the Menu button . project manager: Then you're marketing: And then and then use  project manager: Oh and the power button we have also . user interface: If we do  two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . To This together is more expensive than Oof , it's almost the same as t keeping this . user interface: It's the marketing: For example if you have f f four buttons , channel up and down ,  volume left right project manager: Volume . And then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . Or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . user interface: marketing: So that then you need five buttons , and one integrated scroll-wheel push-button . industrial designer: Which That's even marketing: But I see that's project manager: Yeah that's one Euro more expensive . marketing: Because which buttons do we have now ? Those five which I mentioned , and then menu , and then project manager: Menu , power .  industrial designer: Yeah , if you if you go to eight marketing: Which more ? industrial designer: I don't know how to project manager: Yeah . project manager: Yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . project manager: industrial designer: Yeah , we need the chip for the for the L_C_ display . marketing: Instead of r project manager: Because then also it's good in the market with the forty five plus  people . project manager: Yeah ? marketing: No but I I project manager: Yeah okay  user interface: That's an option . marketing: And since it's not kinetic , it doesn't have to flip around that much ? project manager:  that's easy because plastic is free . project manager: Yeah ? user interface: Yeah th th it's it's  marketing: Yeah we can't drop them . industrial designer: Yeah  marketing: Do we really need that advanced chip for an L_C_D_ display ? industrial designer: You   Yeah . So the other option would be to go for the the sample speaker , and Which can use a regular chip , wh which is six Euros in total . industrial designer:  can't we f  fit all the buttons in an intreg integrated scroll push-button ? 'Cause that will save us one and a half Euro already . And then if w marketing: And then integrated s Yeah but that would make it not so easy to use . project manager: No y you would rec marketing:  it's not that important , easy to use , but project manager: Then you have industrial designer: Th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: Then you still need two additional buttons I believe . user interface: But the integrated  button ? How many func functions can it  have ? project manager: Yeah . industrial designer: You can go into you in you main menu , marketing: You you press it for like three seconds . You see ? industrial designer: We'll we'll be on marketing: But we still have thirteen left . project manager: Ah , I don't think I can s  persuade the management to say , this is better for the market so you sell more than marketing: user interface: Okay . Wh what we could do is  drop the the special colour , and  do the special colour for the buttons . industrial designer: project manager: marketing: Yeah but  what is meant by special colour ? project manager: I just m I don't I think user interface: Just something else than than black or white I think . user interface: The display industrial designer: Well , you only have to power it up when you wanna use it . user interface: The But if you have to power the for ten minutes , then the marketing: Yeah . project manager: No I don't think the current status of  chips are pretty  energy conserving , no . project manager: Yeah hand dynamo ? Do you want an extra button ? marketing: Or or do we Or do we do uncurved and flat ? Instead of project manager: user interface: No no it has to be curved . That's the most import project manager: Yep ? Instead of an additional power button ? user interface: Yeah or spe special form ? marketing: Yeah . marketing: Let's do it like this , because it does not lose our identity of the product as we project manager: Yeah ? Okay .  industrial designer: project manager: Did I save it ? industrial designer: It's silly 'cause we we should have had this meeting before we start drawing . marketing: Yeah what's the next  phase ? project manager: Yeah , this the last phase of course , so marketing:  the agenda . user interface: marketing: project manager: Yeah it was more important , so I just marketing: Yeah . True or false , and then on a scale of seven points , a scale , as we all know it . project manager: user interface: marketing:  Well the criteria are based on the user requirements ,  the trends from the marketing research , and the marketing strategy of the company itself . Because the operating behaviour of the young user was also defined in colour and shape and the use of L_C_D_ , project manager: Yeah . industrial designer: right ? project manager: of course we dropped a little bit of those  marketing: Yeah the us u It it industrial designer: Yeah . marketing: it's it's mainly con mainly concentrating on a lot of functions , in this question . marketing: So do you think industrial designer: Well , we have extended menus , on the on the L_C_D_ screen . marketing: So on a scale from one to seven , what do you think ? user interface: Two or three . If you don't want to use them , you don't s you s just scroll over them . marketing: Well yeah the button's integrated , huh ? user interface: I think we are industrial designer: Yeah . You j you just push it in for user interface: It's in Oh yeah it was integrateds . marketing: Yeah just just push it in for th for three seconds or something , and then project manager: Yeah . marketing: Yeah  on the other  on one side I would say yes , and the other side I would say no . project manager: It shows the most used functions and they are relevant , but user interface: Can you  change channels directly with with just one button ? marketing: Yeah . user interface: No , you have to scroll through the menu , before marketing: With the scroll butt Yeah and then say channel . So it's it's not industrial designer: Well  we should b build it so that if you don't kind of push into the menu or something , if When it's on , yeah , it's turned on , project manager: You say you double click on the marketing:  ? industrial designer: It automatically has the the programme and the volume function , marketing: Yeah . industrial designer: but as soon as you click it you go into the menu or some Of you marketing: Yeah . marketing: But but how do you change from volume to channel ? project manager: industrial designer: No because it has four arrows , right ? project manager: No , not anymore . marketing: So you you have to double-click , for ,  volume , project manager: To get into menu . marketing: So that's user interface: industrial designer: marketing: Yeah but that that's not a question . marketing: You have to search for them in in the in the s in the screen , in the menu .  the the remote control makes use of technolog technological innovation like L_C_D_ screen and speech recognition . marketing: I think L_C_D_'s more useful than speech project manager: Yeah definitely . Okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . project manager: marketing: But the look and feel project manager: You still have rubber d Or no . Because it's basically an old one ,  with little curve on the side , and in a different colour . industrial designer:  the sponge-like and the three D_ shape , that would give it something young and fresh . user interface: It's the white part  industrial designer: Yeah but it be because  we couldn't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . project manager: So user interface: We have a we have a industrial designer: So  I wanted to put digits on the buttons as well . industrial designer: And even the shape we have now  simulates kind of an R_ and the reversed R_ , user interface: industrial designer: doesn't it ? marketing: Yeah . industrial designer: The only e the only thing easy about it is that you don't have to move your fingers . marketing: What do you say ? Easy to use ? Five or a six ? industrial designer: It's really not easy to use . user interface: industrial designer: 'Cause you're putting everything marketing: So a six , more .  project manager: marketing: user interface: marketing:  well , another question , user interface: Yeah that looks  great . Nah industrial designer: Definitely in casing , 'cause we have a hard plastic marketing: But  In use , both battery as casing ? industrial designer: Yeah .  the last one ? The remote control's a good example for company's motto , we put the fashion in electronics . project manager: No marketing: Yeah ? industrial designer: Because we kind of tried to but we kind of failed with the budget that we have . It's it g it g goes , it's not the best we could do , I guess . marketing: But it all has to do with the budget , because it's it's not the bad idea we had , so industrial designer: Yeah .  marketing: I all made it po I I all made it user interface: marketing: I all made it possible  for a positive questions , so we can count it . marketing:  if you have reversed question , you have to reverse the scale , project manager: Yeah , yeah . user interface: Three plus ? industrial designer: I wouldn't be able to do it that fast . marketing: Yeah just use project manager: Start over ? user interface: No it's if you press twice on the plus button , then you get s s marketing: Oh there tho  there's no n There's no num pads . That's why it's  marketing: It's a it's a bit  industrial designer: Just type in the digits . project manager: So industrial designer: Yeah the lower the The lower the score the better , right ? project manager: Yeah . industrial designer: I Are you sure we this number actually tells us somethings ? project manager: No . industrial designer: I don't think so because some questions are related to positive issues and some to negative . industrial designer: So if you give a true to a positive , it actually means that the low the lower the better . But if you give true to a negative question marketing: Yeah , but there are no negative questions I guess . Becau But the picture would be a lot different if we didn't have to drop those  those things , I guess . Nah it it's it's better than average , but industrial designer: Yeah okay because of the L_C_D_ screen . industrial designer: it's not , it's not really eye-catching , except for the colour .  not on that , but marketing: Yeah we we have to maybe if we have to redesign it on this project manager: So you can just make one big L_C_D_ screen . Okay  we're still gonna go for the fancy colours ? project manager: Yeah  user interface: Yeah . industrial designer: But are we gonna stick with the green or are we gonna do blue ? marketing: Yeah . And then  over-paint it with   the green  project manager: The the button has a special colour , the frame has a special colour . project manager: user interface: So that's marketing: Do we have to do other things ? project manager: Well I have to   make an  report of every decision we made so far . project manager: So I marketing: So you made a start , right ? project manager: Yeah I'm I'm somewhere , but maybe you can help me . project manager:  user interface: Okay , but how do we make the the scroll  button ? project manager: I was here . marketing: The the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . marketing: The playfulness , we decided to use kinetic energy as a power sour industrial designer: Oh Yeah we did our special colour for the user interface: Yeah . user interface: Yeah , is it's horizontal or vertical ? marketing: How many pages ? project manager: I just took one for every step and then a conclusion . industrial designer: 'cause you can marketing: Okay , and and the look and feel is user interface: Yeah . industrial designer: Is it more natural than this ? project manager: Well I think I have to make a p an issue called finance . marketing: Where did we start with price ? user interface: Maybe m make it bigger ? Or marketing: Twenty six and a half . So we can make it  special ? industrial designer: Oh marketing: This ? industrial designer: What do you mean ? Like a other colour than this one ? user interface: Or or speckles in it ? I dunno .  marketing: Speckles ? user interface: industrial designer: Yeah can we do it   can we do a print ? user interface: ..$ I'm not sure . But industrial designer: I think we have to choose , yeah ? marketing:  industrial designer: Okay special colour . So industrial designer: Does it mean  that user interface: It's not very special , but  marketing: Yeah . industrial designer: Shall we just give it some dots to make it look pretty ? user interface: Yeah . industrial designer: How the We did we do that ? user interface: Oh it's it's just one computer ? Or marketing: Just dual screen . industrial designer: Where do you want some more dots ? project manager: user interface: Yeah , over here . user interface: It's  industrial designer: Okay , it's not the prettiest , I know . user interface: No , it looks industrial designer: It's not so random huh ? marketing: Lot of options . industrial designer:  it's not too  That's not their logo , is it ? user interface: No . user interface: Two R_s and a one industrial designer: It's a project manager: Yeah . Do we need to do anything ? user interface: Are we  ready ?  Or industrial designer: I hear you people are typing . user interface: Is this  the last assignment ? Or project manager: Yeah , it's  user interface: Final project manager: Yeah . marketing: What time do we have to deliver the report ? Four o'clock or industrial designer: At four , yeah , ? marketing: Or before that ? project manager: Okay . project manager: It's industrial designer: It looks like there's a It looks like a butterfly . user interface: No it's in inside the industrial designer: project manager: Yeah , and don't know how it's or eject it . project manager: From up there ? industrial designer: No , but it i It's not a bu a beamer . marketing: Yeah it it's a beamer , but then with a industrial designer: With a with a mirror , huh ? Or something . industrial designer: So are we gonna change anything to this ? user interface: It is industrial designer:  is it gonna marketing: Well it's it's single single curved . It's it's marketing: But it's it's better to have in the front , this kind of shape , because it looks nice . No , you sh marketing: I thought it was a kind of thing to put it on , and then draw right lines or something . user interface: Maybe that's why it's it's not working , because it's more industrial designer: Slanted yeah . But th this one wasn't good , because if I was drawing here , I drew a line and then it came over here . user interface: You have marketing: project manager: Oh , five minutes to the end of the meeting . industrial designer: user interface: Oh yeah yeah yeah yeah , it's it's working , it's working . industrial designer: Yeah it's only a bit like to that side , but that is that one by the way . Yeah but it's better , it's better user interface: No it industrial designer: 'Cause this one makes the angle either like this . So i if I change this , it will go there , if I change that , will go there . marketing: And then ? project manager: Then I have to   write this , marketing: We have to present project manager: and I don't know if you have to present , because I didn't receive any information about that so far . After after that five minutes , you have ten minutes to finish it , or industrial designer: It looks like candle wax . marketing: Yeah ? project manager:  marketing: How do you do it ? project manager:  well basically what that says , we discuss it and  marketing: Alright . project manager: So how were did the project process  go ? Did you , were you all pleased with the process as it was ? Or are there  industrial designer:  th  do you mean the the interaction between us ? Or project manager: Yeah the interaction and the steps we followed , and and so forth . industrial designer: But then as I knew the tempo that I had to be on , the second time I think I did a bit better . industrial designer: And the third time yeah ,  marketing: And we move more to to working together as team , user interface: No . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . marketing: And then finally you have some idea , okay this is gonna w this is what we gonna make together and okay I will arrange this and you will arrange that , project manager: marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . industrial designer: Yeah we marketing: The process , the interaction between us became better and better I guess . user interface: And marketing: Yeah , especially if f f if you see  you se you saw the largest difference from the first to the second meeting I guess . marketing: industrial designer: Well you did become more assertive the the second time round , so that project manager: Yeah ? user interface: Yeah . user interface: Yeah but only the the financial parts  industrial designer:  marketing: Li Limiteded afterwards , user interface: Yeah . marketing: but If if you don't take that into account , there's plenty of room for creativ creativity . industrial designer: I marketing: Also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of  industrial designer: We were pretty democratic . project manager: So and the  about the board digital pen ?  was that helpful or industrial designer: Yeah . marketing:   I think in in essence project manager: marketing: the digital pen is better than the SMARTboard . marketing:    I've made yeah ,  I've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . industrial designer: It's  it's The the pen is more intuitive , 'cause we're all used to writing with pen . industrial designer: And  as I said ,  I  have no idea how PowerPoint works , so will take me half a day to be able to make a normal PowerPoint presentation . You can give it a kind of a home style , like we have i the the logo and everything . project manager: Okay , are are there any new ideas about this ? All I think marketing: Well , it project manager: I didn't really receive , yeah . marketing: It's use especially useful , I guess , to to evaluate designs and graph graphical stuff . project manager:   w  marketing: And and project manager: S sorry  marketing: the screen and stuff like that . The drawing board has to be integrated into PowerPoint , so that you can just easily marketing: Yeah . user interface: industrial designer: Yeah the the the problem with PowerPoint for me is that you have to i put in the pre-made chunks c as well . industrial designer: You know , you can draw something on the sketch-board and then take it there , or whatever . But it it's useful to to show something to to an a small audience , and then to user interface: Yeah just for text , for text it's  it's okay <doc-sep>Sorry ? Okay , everybody all set to start the meeting ? Okay , we've got half an hour for this one  to  discuss the  functional design . project manager:  so hopefully you've all been working away , and I've put the minutes of the last meeting in the project folder .  kind of  got to know each other a little bit and  got familiar with all the equipment and started to discuss  a bit about the project , you know , cost-wise how much how much money we had to s  just want to tell you that you have three new requirements , which is the The first one is that   the company's decided that teletext is outdated  because of how popular the internet is . Nobody uses teletext very much anymore , so we don't really need to consider that in the functionality of the of the remote control . project manager:  they've also suggested that we  we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else . I think the worry is that if the project becomes too complex then it'll affect  how long it takes us to get it into into production , the time to market . So  , we're just gonna keep it simple and it'll just control the T_V_ . project manager: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design . marketing: And the slogan , like the actual written slogan , or just to embody the idea of the slogan ? project manager: Well that's the thing , I'm I'm not sure   th because on the the company website ,  what does it say  something marketing: 'Bout putting the fashion in electronics . project manager: Yeah ,  do they Is that something they want actually written on it , 'cause it's quite long . So those are the three things , just not to worry about teletext ,  only control the T_V_ , and  and  incorporate the  colour and slogan of the company .  so is everybody okay with any of that , or do you want me to recap at all ? industrial designer: Nope , we're all set . user interface: Alright  , can I st steal this from the back of your laptop ?  project manager: Oh yeah , of course , yeah .  Right to do the  the design I have I've had a look online , I've had a look at the homepage , which has given us  some insp inspiration from previous products . user interface:  I've had a look at the previous products to see what they offer and  I would like to ask you guys for  your ideas about the design at the end of the meeting . user interface: having a look at the existing products , I found out that  it tends to come in sort of two extremes , there's either  a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing . That one's perg and that one's prog , and it doesn't really tell you what it does . It's got only the basic functions  but  it's the same size as the the hard to use one .  so I believe the the advanced functions should maybe be hidden in a drawer , or something like tha from the bottom of it . marketing: M yeah , like a lot of a lot of what I've  read and prepared for this meeting fits in really closely with what with what Craig's just gone over . So in part I could I could give you some of my personal preferences but I could also th add some to this which is just about sort of  sort of market research . marketing: But anyway , project manager: Shall we sh well we'll stick to kind of your area for now . industrial designer: Which which is the clunky one , the one on left or on the right?. marketing:  clunky in what sense , like  h heavier ? Larger ? user interface:  I think it's supposed to be the same size , but  it's got much fewer buttons . It's , you know , it's very spread out marketing: I see , so it's more just basic .  like the one on the left looks quite  quite complicated , and that P_R_T_ p P_R_O_T_ thing is incredibly confusing .  so I see I see why yo you know you might prefer the simpler design , but yeah you don't want to lose out on , you know , what it does , so maybe you know marketing: project manager: you know you get a lot of remote controls where you kind of flip the thing open , industrial designer: project manager: I think that's a good idea . user interface: do we have any functions that  we'd want on it ? marketing: user interface:  so far I've got  on and off ,  switch the channel up and down , and put the volume up and down . user interface:  they're just the the very basics you could use for a T_V_ .  , you say that's a h a required one or a requested one ? Would you like marketing: Which was that ? user interface:  the channels like the the numbers on thing ,  marketing: Up the numbers , or the up down ? project manager: God , I wou I would say that's required , marketing: project manager:  there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels , marketing: Yeah . project manager: what else ,  So don't need to worry about teletext , marketing: project manager: don't need to worry about V_C_R_ ,  any kind of like display controls at all do you think we need to worry about , marketing: We don't ? No ? project manager: you know like brightness and contrast ? marketing: Yeah . Well I think I think es essentially what we're doing right now is we're categorising . We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ? project manager:  . marketing: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have ? user interface:  project manager: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice ? user interface: to start with  sort of a bit both ,  we need to find out exactly what we have to have project manager: Well , do you wanna maybe just , at this point decide on what we absolutely must have as a p as a function of this . project manager: so so far , just to recap you've got volume and channel control and marketing: Yep . user interface: There's  on and off ,  volume and channel , and skip to certain channels with the numbers .  marketing: Well , one one way I would look at this  would be that we a approach the different controls in terms of  like control types , so that for the user it's very clear what they want to do where they go . marketing:  and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible . project manager: Oka marketing: For example if we had audio controls , those could be something people set up very rarely . Maybe they're un they're they're they're in a little area but covered up  , project manager: marketing: things like channel and volume  are used all the time , so we just have them right out on top ,  very just very sort of self-explanatory .  so maybe we need to think about having three or more groupings of controls , you know like one which are just the the habitual ones that should be right within your natural grip . project manager:  well , just to to wrap up quickly on this this little section Have I just lost Oh no .  ,  do you think maybe that's the only kind of  essential requirements , and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that , maybe like a mute button , that sort of thing . project manager:  okay , industrial designer: project manager: if we can move on to next presentation then please . project manager: Do you wanna user interface: Do you want to switch places ? marketing: Can this can this pl reach ? Can this plug come across ? industrial designer: No . marketing: Here , I'll just Why don't I just user interface: Just just switch them . marketing:  er , can you go up behind me ? Kinda This is so This project manager: bit complicated . It'd be nice if everything was wireless , wouldn't it ? marketing: I'm all in a knot now . So I can I can say already , I dunno whether this is for good or for bad but there'll be a lot of kind of  redundancy in the in the the issues and the the  the things . marketing: Which is ma not necessarily a bad thing , but may what I've already started doing is cr I created a slide in in my presentation here so  so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine , because certainly I I have a hard time separating separating things completely . marketing: Obviously obviously what you've just told me what you've just told me impacts a lot on what  like market research  that that I've been project manager: Okay . marketing: So how do I how do I get this up ? industrial designer:  function F_ eight . Just  Before I bring this up what I'll just say is  what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing . And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide and do you know what  , so . So  does that make sense ? So what I basically got is I just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities . So  I'm thinking here about  primarily about customer needs , that we start with the customer , and w you know , what they want and what are issues with with  existing products .  to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics .  and then , as I say  w we'd like to prioritise our design features from this and  project manager: industrial designer: Bouncing on top . marketing: So this is what I've found here ,  a lot of this is new to me , so we'll just read through together .  the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for  slightly more intuitive control , such as voice recognition . So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't doesn't really appeal to them . marketing: So I think what we're doing is we're trying to take like if for me this is sorta like three different different  inspirations , you know , one is that we want  something that's high-tech but we want it to seem easy . And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands . This is  why I mention when Craig was  showing us some ideas that we actually try and group controls , so d it doesn't just look like a big panel , kinda like when you you look at , you know , a new computer keyboard , or something that is quite explanatory . industrial designer: Is installing a new remote control something that people marketing: no , that did not come up at all . And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this , I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy . marketing:  people  additionally aren't aren't liking the appearance of their products , so we wanna think about as we take all the sort of the techie features how we can  put that into a unit which is which people like . marketing: Yeah , so you know just c looking at what what Craig  Craig's i  ideas are s sorta tell me that maybe what we wanna do is try and  separate the different things that we wanna include in this . So if we do say well we want there to be all the technology will we try and make that almost be like optional technology . You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can , but they have little panels where you click and there's just like tons of features you go through . That's s that's sort of the  But I I'm my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it . marketing:  I I haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that . marketing: So Alright ? Any  comments on all of that ? project manager: Well ,  one of the things that we have to decide on by the end of the meeting is who we're gonna be  who's our our target audience , our target market . marketing: That's  project manager: so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ? marketing: Yeah . Well i if if like twenty five Euro is our is our selling price then you can imagine , marketing: Yeah . project manager: well I don't I'm not really sure how much that will retail at . project manager: But you want it's somebody who's not gonna just use the remote that comes with their telly , I suppose , they're gonna actually go out and buy one . industrial designer: I think it'll be the mid range to the high end market , in terms of people . 'Cause twenty five Euros for a remote , how much is that lo locally in pounds ? project manager: It's about sixteen , seventeen pounds , I think . industrial designer: Is that too is that a lot of money to buy an extra remote or a replacement remote ? project manager: Yeah , marketing: industrial designer:  so maybe not the high end range , but maybe middle , middle up-ish . industrial designer: You know how much ? I dunno I guess you pay , what , ten ten quid for a remote ? project manager: Okay .  if you lost your remote and the first thing you just wanna go out and get , project manager: Yeah . industrial designer: would you how much would you pay ? marketing: This this kinda touches on your comments there , David . marketing: and these are this is a table of h what people would pay more for a certain feature . project manager: Okay marketing: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is . project manager: Yeah , so do you think we're we're aiming at a fairly young market then ? industrial designer: Yep . user interface:  project manager:  do you think then  voice recognition is something we should really seriously consider ? What what do you think , Craig ? user interface: Well , did you not say it was the the adults that were going for the the voice recognition ? Sort of the the older group . user interface:  f marketing: It does it does fit with the market that we're sort of identifying , project manager: N yeah . marketing: in terms of project manager: I think we are gonna have to narrow it down , to say let's target these people and give them what they want marketing: Okay . project manager: and 'cause you know , there needs to be some kind of selling point to it . project manager: Just kind of young professionals ,  th like if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that . industrial designer: I I think twenty five to thirty five is is is fair to add that in as a group as well project manager: Yeah . industrial designer: because that's more than half your group of people who are willing to at least try and use your technology . project manager: You know , they have bit of expendable income to spend on this sort of thing . industrial designer: I think perhaps that age group is significant as well because those are people who use the computer , marketing: industrial designer: I think people who are maybe about I wouldn't say thirty five , marketing: industrial designer: but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that . industrial designer: So these are people who are gadgety , right ? project manager: So marketing: industrial designer: People who are u growing up used to , you know in schools and in universities , project manager: Yeah . industrial designer: when you go on to their working lives , people who would you know regular project manager: Yeah . project manager:  okay , so  industrial designer: project manager: so shall we make the decision  to include speech recognition marketing: If we can . industrial designer: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now , project manager: if we can . industrial designer: because  , based on what you've go y everybody's saying , right , you want something simple . Why is that ? industrial designer: You want basic stuff and you want something that's easy to use . marketing: Could it be an on off thing ? industrial designer: marketing: Like if you want it on industrial designer: but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology , project manager: Where you can activate it and deactivate it ? marketing: Yeah . industrial designer: rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this . industrial designer: anyway it's a it's something that can be used to fulfil a function , but at end of the day we don't look at the technology , but we look at the function first . project manager:  might have been a good idea to all deliver our presentations and then discuss , but this is this is how we're marketing: Yeah , it's good well it's good to get ideas out while they're fresh in mind . marketing:  project manager: Oh it's something that's just occurred to me as well is if we make it  speech reco if we incorporate speech recognition , that's appealing to people  maybe with a physical disability as well . marketing: like we're kind of what we're b sort of getting in into here is mating different  design features together project manager: marketing: that they user interface: I reckon one problem with speech recognition is  I've actually seen one of them used and  the technology that was in that one wasn't particularly amazing , so you end up yelling at the control for hours . project manager: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ? user interface:  I think it'd probably quite expensive to put in .  I guess I try to define like what we're doing now , try to define what we're trying to get done . industrial designer: We've used it , we're familiar with it , but we're we can't n we haven't narrowed down  exactly what the things we're trying to fulfil , like Besides the basics , I think back in the back of our minds we know what the basics are . Has to change channels , has to change volume , but in like specifics , right , which one of the basics are you trying to target .  are there certain parts of the basics that are more important or less important than the basics ? marketing: industrial designer:  and I just the idea is just to get everybody to  I usually have a have have a design that's there as a basic , so , you know , things that to start everything going . But I guess everybody does have some idea , so I don't think  there's a need for that . industrial designer: from the basic technology point of view , the basic steps that you need  in the diagram and in this slide probably works better . industrial designer:  and that power source is important because it ties you down to  how long the device will last . That might be constrained because that you might need to power a microphone , you might need to power other things , so that's one perhaps constraint there .  Th Okay , the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes , whatever . industrial designer: You know , and that  picks up an input from a user ,   a logic a series of logic has to decide what the user is telling the device , and the device has to r you know , based on you push button A_ , so I will do something with button A_ . industrial designer:  and then it needs to be able to send the signal out to the device itself which is the receiver here . It's fairly general ,  and I guess the purpose of this is also not to restrict you in in the way you're thinking , project manager: industrial designer: like  voice recognition , right , if it's something which is important then we just add more power rather than having a thing that we don't have enough power . industrial designer: but  these are functionally , you know , the base , marketing: industrial designer: I think we should maybe you you wanna go back to what the functions are ? I think that's more relevant to a discussion ? project manager:  . project manager: Well , do you wan do you wanna finish up your your whole presentation then ? marketing: Sure . Ps Oh , it's just putting the rest of it into words , but it's essentially the same thing . marketing: And like on the means b industrial designer: I guess this would be marketing: Since we're on the topic of the technology ,  are there any like what are our options ? industrial designer: Yep . marketing: Alright , what's what i in Is this the only way that we go about it , or are there other thin industrial designer: these these aren't technology options in that sense . industrial designer: For example , if you needed  if you needed to add  a voice recognition , right , then your user interface would be split , project manager: industrial designer: but I think the basic functions are the logic , the transmitter ,  and the receiver , okay , project manager: industrial designer:  and those are things that based on what your user interface requires then we'll add more functionality to it . industrial designer:  there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example . industrial designer: Okay ,  are we gonna restrict ourselves to using the traditional technologies of infra-red thing ? project manager: Okay . project manager: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect  how long how long it took us to get this to market , so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about  how we transmit it industrial designer: Yep . project manager:  because  it it's tried and tested intra-red , so we could stay with tha industrial designer: There might be one other problem with the transmission ,  in particular right now , since we're talking about voice recognition .  if somebody's gonna h talk to the device , you ideally want them to hold it to them . industrial designer: it's something very natural , I guess , you know , to hold it , to signal to the user , project manager: Yeah , industrial designer: Then you need to send the signal out , so because if you're using infra-red , the line of sight  say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it . industrial designer: but it's something which you may have to think about later on in the process .  does c is our controller is it have the option of being  on a standard  frequency as all of the other equipment , so that the one controller can control several pieces of equipment ? industrial designer: There's there's not much specific specific information , project manager: W industrial designer: but I think that  one indication of infra-red mean that you're just targeting traditional devices . project manager: In the new requirement spec they said just to focus on the T_V_ , industrial designer: marketing: Just to T_V_ , okay . project manager: is it worth considering like having like a charging unit as opposed to just regular batteries ?  is that something we really want to go into , do you think , industrial designer: There's a there's project manager: or should we just consider running on regular batteries ? industrial designer: Okay , from from a from a component point of view there's added complexity , and you add cost to it , project manager: -huh . marketing: project manager: Okay , industrial designer:  and most users are very f use already used to the idea of buying batteries and putting it into the controller . industrial designer: But unless the controller's gonna consume a lot of batteries , like he's gonna run through like twenty batteries a month , project manager: Yeah . industrial designer: then I don't think rechargeable is something we should you know , we really need to care about . So basically the  I'm just gonna just recap  what I said at the start , was that  the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at , industrial designer: project manager: and what exactly the product's gonna do . project manager: Are we all happy about the idea of  aiming the product at  the fifteen to thirty five bracket ?  and also the funct the the actual functions of what it's gonna do . project manager: user interface: I think we just say that it was gonna be the the most basic stuff possible . marketing: And is it going to include any of the  the more advanced features , or are we gonna eliminate those ? user interface:  I think we include mute , but apart from that  I think we just we'll go for the simpleness . R is it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door or some project manager: Yeah , it's as optional functions . marketing: 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that . industrial designer: Another thing that you were saying about categorising the controls ?  maybe I could suggest we we break them down into three simple categories . industrial designer:  this may not map very well to advanced functionality especially , but I think that  from a manufacturer's point of view , from a person designing the device , marketing: Yeah . industrial designer: but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear , project manager: industrial designer:  it's something they do other things to like turn it on and turn it off .  like so what we could have is like three buckets , right , where we could throw things into , project manager: Yeah . project manager: industrial designer: like if we want this feature , let's throw it into there , and then from there decide whether it's basic , or it's non-basic .  so  I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway , marketing: industrial designer: project manager:  for  our Industrial Designer , you're gonna be thinking about the components concept .  User Interface Designer gonna be thinking about our user interface , and marketing you're gonna be thinking about trend watching . So  I dunno , just just to to ask now if you've got anything else you've thought about while we've been talking . Andrew ? marketing:  yeah , just I just wanted to ask then before we wrap up , shall we agree for sake of  sort of clarity and when we when we r resume that we'll u use this idea David's proposed , where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this . user interface:  just about the three buckets ,  what would go in the the device functions one ? industrial designer:  things like on off . Because the on off also goes , you know , like on off like power , not on off sound . Although you don't turn off the video on your T_V_ , but  you might wanna you know turn off the sound , project manager: Okay . industrial designer: say you wanna pick up the phone , there's a mute button , right , so you you have you have a choice of putting it on to  others or a device . project manager: Okay , so you're gonna have  audio which is gonna be like you know your bass settings and actual volume hi marketing: project manager: Okay ,  marketing: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more industrial designer: Like random which we have no other place to put , but we need it somewhere there . industrial designer:  even even if it doesn't map very clearly what happens is that people at least have some in their mind . industrial designer: It's easy to use , I think that's one thing that  and I guess from the component point of view it's easy to build as well project manager: Okay . project manager:  so yeah , I guess just things to think about are you know like the fact it's gotta look good , industrial designer: project manager: because of who we're we're , you know , targeting this at <doc-sep>project manager:  I think we're slightly ahead of ourselves from the last meeting , user interface: project manager: This is where we talk about  properties , materials , user-interface and trend-watching . project manager: So I think we've touched on a few things to do with that already , but we'll just go over it .  we had a couple of  changes in our plans in that we couldn't use teletext , it wasn't gonna be a control for everything  and that we had to incorporate the image of the company into it somehow .  we have decided on a leaving out the voice recognition , we've decided on there being a flip design and  a different shape from what's normal . We were thinking a shell , but something along those lines , just a different shape from what's normal ,  . project manager: and we were gonna think about the port and an alarm for getting it lost , user interface: project manager: things like that , industrial designer: Yeah . project manager: Okay , so shall we start with the first presentation ? marketing: Shall I ? user interface: Yep . Okay  so we decided on our market and so this feedback from the marketing department is really about trend watching .  the methods we used to decide on  current trends and so on , market trends , were that we did our traditional  our usual market research study  with a hundred subjects and the the general feedback from them is that the most im  w I'm sorry I'm slightly tongue-tied after lunch , user interface: project manager: It's okay .  we decided on the most important aspect i  required in a remote control device and we'll come to that later . Also with our company  being forerunners in  putting fashion into technology , we also looked at a fashion update  using our consultants on fashion and design in Paris and Milan .  so the general findings from that was  in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls . They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use . Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use . So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at . marketing: Okay , now the fashion update which relates to very personal preferences among our subject group ,  we found from our  consultants in Paris and Milan who des attended all the design and fashion fairs there , that fruit and vegetables are going to be the theme for clothes , shoes and furniture . So should we be thinking of using something like that in our remote control design too ? There also seems to be  a trend towards a spongy feel to materials ,  again in contrast to last year . So a lot of interesting feedback there , both from our market research departments and from our people in Paris and Milan . marketing: Unless anyone has any questions about that ? project manager: I don't think so , not yet . project manager: especially if you do them on too tight and you can't get the leverage on them to undo them .  this is  all about the design of the actual components and the availability of the components we have in stock at the moment . The the main idea of the whole thing is just so you sh you just press buttons and it should activate things on the T_V_ and we discussed last meeting that it should be easy to find .  also in this study I've looked into the availability of some of the materials , 'cause some of the things that we looked at last time aren't un unfortunately aren't available . This is  the chip called the T_A_ double one eight three five which is what's used in pretty much every remote control 'cause it sends out standard signals , based on your input and  it's pretty much used for all all T_V_ remotes at the moment . marketing: industrial designer: There's  actually no rechargeable option available , so we I saw the  the standard double A_ and triple A_ which we thought were a bit bit too bulky at the moment , dynamo charging , I thought that that might be a bit silly to be to be honest , project manager: Wa can you explain that ? industrial designer: people won't it's it's basically like wind-up radio . marketing: project manager: How what kind of how l long can you get out of that , industrial designer: It might project manager:  can you pick it up and then wind it for two minutes and then that's it for the night ? Or industrial designer: You Yeah , yeah , oh yeah I presu you wouldn't have to wind it for very long , but I don't I don't think it's really sort of necessary when you th you think of the next two options , like the the solar charging , 'cause most people have the light on in the room anyway so they could get when when you got T_V_ . project manager: That doesn't count though does it ? marketing: Does does light charge as as sunlight does ? project manager: I thought it was U_V_ like industrial designer: No . marketing: Artificial light ? industrial designer: Is it ? Alright i project manager: Any , any marketing: Has to be solar . Regarding those sizes , which one you think will be light because we we have to take into consideration size also , so maybe a standard triple A_ might take lesser space or and dynamo might take more space . industrial designer: Yeah it would the d yeah the dynamo would take more space 'cause you actually need a physical sort of handle to wind up . marketing: That's going to project manager:  people who live in basement flats there's not that many people , but there are people . user interface:  marketing: I know , industrial designer: But marketing: different parts of the world too , if we're if we're marketing internationally . industrial designer: and most people most people also watch T_V_ in the in the night anyway . project manager: but then it would be charging through the day , I think the point is that it charges through the day and then you've got it charged for the evening . industrial designer: The the kinetic charging which is like you get it in r you get it in wrist watches project manager: Yeah I've seen industrial designer: and you d you don't even notice it .  the amount the amount of probably moving around you'd be doing all the time would would charge it up , I don't think you'd ever need to actually physically start shaking it up to make it work . user interface: And are these like  what are the life of the kinetic battery , it like it runs for long time ? industrial designer:  yeah it's it charges into  some form of it's a smaller cell which it charges into and  the si the size sort of a watch a watch battery , user interface: industrial designer: And that'll that would l would last for  well I do I d I'm not entirely sure how long it would last but I've never seen one run out . user interface: We c project manager: But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time industrial designer: Yeah . project manager: so you're walking around , you're doing things , it is moving a lot of the time . If you'd industrial designer: Yeah and project manager:  you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side . industrial designer: Yeah but then again project manager: Is it really gonna be enough ? industrial designer: I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's  it's always moving for the whole day and they don't run out over night when you leave them on the side . industrial designer: And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it project manager: So it's not the draw on it isn't industrial designer: and you put it marketing:  . industrial designer: no no I do I don't think the the draw on it would be marketing: marketing: Could I just ask referring back to solar charging , is that compatible with  standard batteries ? industrial designer:  . marketing: could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging industrial designer: Ye yeah I think I th  g y you could have a dual  power thing marketing: or the two things not compatible ? project manager: Like a dual kind of . industrial designer: but the the thing with the solar cells is you would need to put them on the case and they because , if you lie on a calculator they they're qui they're quite big and they all they all look i identical . What kind of price are we looking at for industrial designer: They're they're expensive , they don't user interface: It's twelve point f project manager: I presume the normal batteries are the cheapest ? industrial designer: Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones ,  but the It's i I think they're not very resistant to dropping , project manager: Solar . industrial designer: 'cause if you drop stuff yeah if you if you have y project manager: Well they're not designed industrial designer: the size you'd need to charge a remote wouldn't be that big but  if remotes always get thrown around and stuff , so .  calculators you don't really throw around a lot whereas remotes you do , project manager: You do get a bit of wear industrial designer: they can t project manager: but don't calculators have a battery in them as well ? industrial designer: Yeah they do , they yeah they've got dual things , but they're the batteries are smaller I think . W w which one would last the longest , because we don't want customers to be like you know charging like a mobile phone every day . user interface: A remote control , like , industrial designer: W m yeah user interface: so we have to s look at the life also . industrial designer: so the Yeah the the s if you if you had something du  using the standard batteries and the solar charging , I don't think you'd I think the it would d well you know how long the standard double A_s would last in or triple A_s would last . marketing: It would just detract from the attractiveness of the of the whole feature , industrial designer: Yeah I think i I think it would , yeah . project manager: Can we think about that ? 'Cause if we're doing the kinetic thing and it's industrial designer: Yeah . marketing: Shouldn't we do some market research on that first before we add it in because I I personally project manager: Well add it in to think about  marketing: right , okay . project manager: because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of industrial designer: Yeah . project manager: we're doing something original and different  but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much . project manager: But then maybe that's looking at someone who's just sitting on their own rather than industrial designer: Yeah . industrial designer: marketing: It's not something that's come up in any of our  focus groups and market research , project manager: No . industrial designer: my second part of my findings  the mo most current remotes use this silicone  P_C_B_ board which pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two  different legs on the chip and so sends a different message and that then  gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts . project manager: What kind of things do we have to consider there ? Can we what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of industrial designer: Well well this the thi the thing about is  they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have fit the n the size of the nine buttons in . If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one , project manager: industrial designer: if you if you wanted to but  the there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit project manager: Okay . industrial designer: so that And then to  yeah , so to conserve battery life the remote should be in a standby mode no while not being used . Now what I was thinking about that was 'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote , project manager: industrial designer: but you could you could have lights behind the buttons and  after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up . industrial designer: the case material , I've a been sent what the factory can actually give us , the there's the plastic which I think we were gonna go for anyway as the main case case housing project manager: industrial designer: and the the main problems with the well you could go for wood but I think it would be a bit impractical . industrial designer: which to make it is expensive , and rubber , well you're saying that people like this  spongy feel this year , so perhaps  some something made of rubber , marketing:  . industrial designer: but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_ . industrial designer: I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said .  the problem with the casing is that  there's quite  there's quite a few design restrictions that they've got on the shape of the case . If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more they can they can do sort of curved shapes . But whether whether or not because we'd have it in two separate units user interface: Second thing is project manager: Hinged , yeah . user interface: yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever . user interface: So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that . user interface: So is that feature available in like  titanium , industrial designer: Yeah I th user interface: or it's like only specific to plastic or industrial designer:  . Yeah in in titanium I don't I don't think it would be available at all really , the ju just marketing: industrial designer: it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is user interface: industrial designer: it's light and strong but I think it should be left for aircraft design rather than for for a remote . I've got a mobile phone myself which is titanium and it does mark very easily if you drop it . marketing: I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over , industrial designer: Rubber , yeah . marketing: that would give the spongy feel , that also allows us to kind of have different fasciae for the phone . project manager: So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber , marketing: Like a rubber sleeve almost , yeah . user interface: Something like project manager: like those pens that you get with the grip , that you can you can pull that off . industrial designer: T marketing: Very cheap way of changing the look of it and people can just buy a new one if they want to . project manager: Well that's been really popular with mobile phones so I don't see why not . industrial designer: just just going back to the interface designs with the buttons , the I kno we were planning to do some sort of touch screen . industrial designer: Now what I was saying before about instead of having you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over if you had them close enough , that would be one option .  the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen 'cause one they're incredibly thin  and don't take up much space , two they you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch user interface: Sorry I didn't get the last part , you're talking of industrial designer: display .  what what user interface: Just what you said I I didn't get the  meaning of it completely , you're saying like industrial designer: Oh on the on the L_C_D_ screen you could becau you could fit it user interface: -huh . industrial designer: the problem with it basically is that it's flat and so you can't do lots of curve curved things with it , user interface: Okay . industrial designer: but  you can you wouldn't have with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board . industrial designer: With W also with the marketing: I don't s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that industrial designer: Yeah . industrial designer: You could have a flat screen inside , yeah , marketing: yeah , so it'd be f yeah , yeah . industrial designer: but I'm just wondering whether we want an L_C_D_ screen inside . marketing: Have I misunderstood you ? industrial designer: It wouldn't be like full colour , it would just be black and white , marketing: industrial designer: so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_ . project manager: I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside . project manager: Now how would you distinguish , if you had it bare , how would you distinguish where you had to press ,  industrial designer: Yeah I hadn't I hadn't really thought of that to be honest . project manager:  marketing: I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_ . Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to . industrial designer: Yeah you could , you could have some sort of stylus that you could pull out project manager: Like one of the palm pop thing . user interface: Absolutely , f for somebody who very often , if he would industrial designer: 'cause I had marketing: Yeah . user interface: a person who switches channels very often or does use a particular function very often will find it very irritating to use a industrial designer: Yeah . user interface: and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever . marketing: Yeah just a thought they wouldn't actually need one and they could use anything they've got , couldn't they ? A pencil or a pen , so they wouldn't really need a project manager: Okay , we'll talk about that so if you finish your industrial designer: Yeah that's project manager: and we'll come back to that . industrial designer: yeah that that's the end of m my project manager: That's you , right okay . user interface: And just one small question before like you are , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons industrial designer: Yeah . user interface: like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know . industrial designer:  you'd you'd actually have two separate you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them , user interface: Okay . marketing: I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in . marketing: If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ? project manager: No . Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display th  the remote control display thing . project manager: Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_ marketing: Yeah . I know what you mean , it's with us using the ideas for a mobile ph industrial designer: marketing: it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay . marketing: trying to think of other features we can build in that wouldn't cost too much project manager:  . industrial designer:  you can you could do it , you could have a 'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out , marketing:  . industrial designer: but I don't know if you could get any mirror effect on it , I'm not sure about marketing: Oh I think forget about the mirror project manager: Okay , okay . First thing is  basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility . Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here . So y you generally see there's not much of variety and like marketing team said  , people need trendy , they are bored of black and white . user interface: Like , some some people have a Here you see this ? This is on a I I I found th that  only common feature is the ch  channel control and  volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all . user interface: Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top industrial designer: Yeah . user interface: and g graphic user interface marketing: Sorry what does that stand for ? project manager: Which means user interface: basically which is what we d do in computer , have icons or touch pad or whatever , marketing: Okay . user interface: which is industrial designer: If you if yeah if you have like buttons that appear on the screen in this L_C_D_ screen . user interface: Like you have on a l  icons or something y you have is a good example of G_U_I_ graphic user interface . user interface: So basically not point or click Press any particular device , he just has to click on that particular icon to simplify . user interface: And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button . user interface: So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels . project manager: Can we swap that round so th that the ones that we use all the time are on the bottom part ? user interface: project manager: 'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone . marketing: No you'd hold it you don't if you flip it open then you'd be Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah . That's what I was just saying , industrial designer: Yeah , yeah but you can do it with your thumb li user interface: But project manager: and then have the and then have the L_C_D_ at the top user interface: user interface: Okay and you mean to the project manager: so have the  the volume and the programme , things like that , user interface: And the lower distance . Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature . We have to check into the for financial f feasibility whether we can incorporate it this at a low cost , but for like we had g  s response from the customers that they would like to have the feature of finding it . user interface: So it could be like , where is the remote , and the remote answers I am here . user interface: Some kind of thing or it gives a b bleep sound or some kind of sound marketing:  . user interface: and if this can be incorporated this would be more  you can say trendy also ? And technologically innovative also . My personal preferences would be like , as already  marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours ,  red chilli  marketing:  . user interface: tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide  industrial designer: Well , yeah we user interface: I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern industrial designer: Yeah . project manager: I can't see that , is that play and stop and things ? user interface: This is central one , the one you project manager: Or is that volume and channel ? user interface: yeah volume and channel . So keep that m that standardised because that's the most common feature across all models , if you look at all the models , it's here .  I'm not sure how long we've got left , but we need to make a decision about  the things we've discussed . project manager: that means that there's no function for li the port , you know that it sits in , then pressing the button then having industrial designer:  . industrial designer: Yeah I think project manager: It's a bi i it's like a g it's a gadget , it's a industrial designer:  if Yeah it is it is qui it's quite a cool feature to have project manager: selling point . industrial designer: and also if they've got it if they've got these parts already in stock , then it won't be cheap to re-manufacture them , user interface: So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun . project manager: I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else , industrial designer: Yeah . industrial designer: Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one , marketing:  . marketing: we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ? user interface:  . project manager: Do you want like a back-up ? marketing: No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ? industrial designer: K no the kinetic ones come come with  a sort of w watch a battery that goes in a watch . industrial designer: So it's a lot smaller , so it would marketing: Got you on that okay , didn't realise . The buttons what did you give us as our The bare-board L_C_D_ or industrial designer: Yeah the well I think were we're going for the L_C_D_ on that one , on the buttons , user interface: industrial designer: on the on the on on the top one we're gonna project manager: On the top one okay you've got the touch industrial designer: yeah . project manager: okay and then industrial designer: On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones . marketing: Sorry could you repeat that last part ? industrial designer: okay on we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons . user interface: For the body design I think plastic ,  w yeah industrial designer: Plastic , user interface: we could use the body , project manager: For the inside . user interface: for the inside and  rubber as a padding or for the grip , something like to add to the design . marketing: - , user interface: marketing: so we decided on a rubber casing for the plastic shell , a variety of designs , user interface: Plast right . and it is just  although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed , industrial designer:  no . user interface: It's project manager: we don't wanna be tacky if we've got a kind of different shape anyway marketing: Okay . project manager:  the fact the m the material that we would be using would be cheap , so we could make it red , we could make it  psychedelic , you know , we could make it black and white zebra stripes , marketing: project manager: but that's not really what we're focusing on , what we're focusing on is the m you know marketing: The feel . Is that going to be this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy . Is that really going to fit fancy look and feel which was the major thing that people wanted , market research , user interface:  I it's different . project manager: It's just different marketing: is that fancy ? project manager: it's just different from everything else and  , I'm trying to imagine  clean looking houses , marketing:  . project manager:  so you either want something that goes with that , which is what's on the market anyway , marketing: project manager: or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and industrial designer:  . I'm just kind of pushing at that to see if you came out with anything else , but  I totally agree . marketing: This would definitely be different enough , I just wondered if anybody could come up with something even more project manager: And you would just have an across the b you would have so many different options that you could do , you could have  a plain black one , you could have sparkly pink glittery ones for your little marketing: Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming  it's so easy for us to just produce that and it can be slipped on , project manager:  . project manager: And ones tha ones that have rubbery spikes marketing: which is another beauty of it . project manager: y you know , you could just go so far with it , industrial designer: You can you can just marketing: user interface: Acupressure , you could talk of acupressures . project manager: like a puffer fish , you could just , you could take it wherever , marketing: project manager: so I think that's quite a flexible thing . user interface: And finally the body should be retouchable , may maybe ch you can change the body or the case casing the case outside , project manager: Yes . user interface: it should be moulded it with the design in such a way you can change it every time . marketing: for the decisions that we've made , kinetic charging , the watch-type batteries ,  L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic . That's how far we've got , what else do we have to add to our decisions here ? user interface: Fine ,  we were talking of voice recognition also marketing:  . user interface: because that we are not for how to look it  remote control if it's lost . user interface: So , are we looking at voice ? marketing: Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost , user interface: Or maybe like  William was suggesting in the last thing some devices you put on key chains . project manager: Have you user interface:  sorry I didn't mention this , but we'll be incorporating in the design . marketing: 'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product project manager: Well they do , marketing: don't they ? project manager: but I think we can you could marketing: Since it's the only one of its kind on the market it's obviously gonna be ours . project manager: Obviously it'll have a logo on it just like everything , but everything else has a logo on it . The point is that it's got to stand out somehow differently but I think it does , without that marketing: Okay . Did we I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ? project manager: Depending on how i industrial designer: Yeah , depending on the expense of it . project manager:  we've got this memo saying that it's something that the company's looking into , so industrial designer: And they've got in stock , so yeah . project manager:  that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about .  user interface: Again a questionnaire huh ? project manager: so I think we've probably got it says , closing we have forty minutes marketing: You got to go through . user interface: project manager: It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took 
The team discussed the size of the remote control, with Marketing suggesting that the TV itself could have a user-friendly remote control system using different technology. However, the Project Manager believed that this idea would not appeal to men and Marketing eventually gave up on it. The group also debated whether installing a new remote would be seen as a technological innovation, with Marketing recommending voice recognition technology due to its fashionable and trendy appeal. The Marketing team emphasized the importance of innovation, considering the use of fruit and vegetable logos and primary colors on the remote control. They also noted that younger people were more interested in features like LCD screens and speech recognition, while older people were willing to spend more money on larger remote controls. Marketing highlighted the volume and channel buttons as the most important and should be easily accessible.
Summarize Marketing's opinions and discussions on the size, design, and functionality of the remote control.