Kuaishou Merchants Record 5 Times Growth in June Shopping Festival | EqualOcean News Analysis Report Sectors  Technology Consumer Healthcare Automotive More Industrials Financials Communication Real estate ChinaStars Service About us    REGISTER / LOG IN News Analysis Report Sectors  Technology Consumer Healthcare Automotive More Industrials Financials Communication Real estate ChinaStars Service About us REGISTER / LOG IN Kuaishou Merchants Record 5 Times Growth in June Shopping Festival Consumer Staples Author: Yiru Qian Jun 21, 2022 06:21 PM (GMT+8)    The young generations remain the main force of purchasing. China's short video social platform Kuaishou Technology (1024:HK) released the sales data for its third 616 shopping festival on June 20, the gross merchandise volume (GMV) of brands up 515% from last year. Among which, Xiaomi (1810:HK), pre-prepared seafood brand Tianhaizang (Chinese: 天海藏) and sportswear XTEP (Chinese: 特步) were the top 3 brands in GMV ranking, while cosmetic brand HEXZE (Chinese: 韩熙珍), down jacket specialist Yalu (Chinese: 雅鹿) and OPPO have witnessed the largest increase in popularity. The beauty, fresh food, digital home appliances, idle items as well as entertainment sector all broke this year's daily sales records during the promotion period. The number of merchants served by the service providers also increased by nearly 40% compared to last year, contributing to around 60% of the GMV of the promotion. According to Kuaishou's announcement, over 18 million consumers placed orders during the promotion period for three consecutive years. The proportion of post-90s and post-00s buyers grew significantly, with the latter group increasing by 47.97% year-on-year. Previously, JD.com revealed its performance with a shining figure; while Kuaishou's other competitors, like Douyin, didn't disclose specific data. Selected reports Consumer Staples, Technology, Financials China Big Tech Crackdown Winners 2021 Jun 29, 2021 11:48 PM Communication Kuaishou: On the Top of China's Short Video Market Jan 03, 2021 10:56 AM Consumer Staples China's Livestreaming Market: Depicting the New Normal May 17, 2020 03:14 PM CONTACT US Scan QR code to contact us for professional consulting services Next article Tencent Establishes Extentend Reality Unit to Tap into Metaverse, Sources Say Firsthand insights into China, from China Office NEW YORK Suite 2967, 29th Floor, 4 World Trade 150 Greenwich St, New York, NY 10006 SHANGHAI 2707-2708, AI Tower, 701 Yunjin Road, Xuhui Dc, Shanghai 200232, China Join the community Telegram WeChat WhatsApp Contact us Terms of service Privacy    