LIDL Sustainability & Nutrition Campaign for kids • Luminous Design Group Projects Studio All Projects Nutrition & Sustainability in an unexpected approach Lidl Hellas wanted their audience to learn about the brand’s positions and commitments, regarding sustainability and nutrition. A case study project that would be transformed into a large campaign, spreading in stores and other physical locations with dedicated stands, in social and other digital media. For that reason we were asked to create the content of this campaign, aiming to simplify and summarize the useful information in a fun & friendly way, raising awareness and generating an engagement between the kids and pre-teens demographics. “Carty, the shopping cart that changed my life” imagines the epic story of two siblings going shopping and meeting a robotic shopping cart that is coming alive and being full of environmental and nutritional concerns. Through an entertaining modern approach, children can learn about the importance of a sustainable and healthy way of living, getting to know modern problems regarding the environment and their diet habits, and understand that they have the ability to make a change with their actions. As the story takes place in a supermarket, we developed as a central character the most iconic item that can be found inside its walls. A shopping cart that obtains some characteristics from the branch of robotics – a screen for showing information and making video calls-, Carty is a high-spirited and comical know-it-all character that becomes likable right from the first moment you meet him in the story. The two siblings are meeting Carty and interacting with the rest of the characters, all of them part of the world of Lidl with a unique personality according to his traits or identity, so for kids to identify with them and feel a connection, realizing their place in the story. The visual language we designed emphasizes on demonstrating childish imagination and how kids can interpret characters and images in a unique and unusual way. Designed in a fun and almost surrealistic way, a whole set of characters come alive and help children change their worldview about crucial issues about their nutrition and the future of our planet. Share Facebook Pinterest previous project next project Studio We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication. STUDIO We help brands empower their vision through meaningful design solutions. We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable. Numbers in our agency remain consciously small, while a solid network of professionals complements our work. Every single project can be monitored at any stage before its completion, in a flexible and effective manner. Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market. Drop us a line. We're looking forward to speaking with you. Contact Us Distinctions ___ Branding ___ Creative direction Logotype Visual identity Packaging design Naming Printing material design Signance & Enviroment Digital ___ Website E-commerce Application Content development Production ___ Photography Print process Supervision Publications ___ Responsive Logo Sandu Publishing, 2018 Monocle, Issue 109 Monocle, 2017-18 Slanted #30 - Athens Slanted Publishers, 2017 Regional Product Packaging Images Publishing, 2017 BRANDLife: Concept Stores & Pop-ups Victionary, 2017 Los Logos 8 Gestalten, 2016 Clothing Packaging Design Images Publishing, 2016 Takeaway Food Packaging Now Images Publishing, 2016 Logo Parade Sandu Publishing, 2016 Gallery magazine Chois publishing, 2015 Sample. magazine 2015 Unpack Me Again! Sandu Publishing, 2015 Everyday we support souvlaki delivery guys to increase their income. We shape our team. We stay nimble. We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future. Name* Surname* cv* link Online portfolio or public server link. Phone This field is for validation purposes and should be left unchanged. 7 Lagkada str. 153 43 Agia Paraskevi, Athens Greece view on google maps More projects for our clients log in. +30 210 600 9650 hello@luminous.gr Facebook. Instagram. Pinterest. Vimeo. Login. Facebook. Instagram. Pinterest. Vimeo. © Luminous Design Group | Terms of Use 7 Lagkada str. 153 43 Agia Paraskevi, Athens Greece view on google maps More projects for our clients log in. +30 210 600 9650 hello@luminous.gr Facebook. Instagram. Pinterest. Vimeo. Login. Facebook. Instagram. Pinterest. Vimeo. © Luminous Design Group | Terms of Use