Entrepreneurs Behind Popular Brands That Are Changing The Way Black Women Think About Wellness Share Their Insights - Essence Entertainment Daniel Kaluuya – Digital Cover Cardi B and Offset Cover Method Man – Digital Cover Zazie Beetz – Digital Cover Celebrity News ‘Yes, Girl!’ Podcast Entertainment Celebrity Moms Red Carpet Red Carpet Fashion Fashion House 2021 Fashion News Street Style Accessories Black Beauty Awards 2022 Nails Maybelline ESSENCE Hair Awards 2022 AVEENO® Skin Health Startup Accelerator MAYBELLINE: FIT ME MATTE + PORELESS Beauty News ESSENCE + Ulta Beauty’s Girls United 2021 Makeup Nails Girls United: Beautiful Possibilities Hair Hair News Natural Relaxed Transitioning Weaves 4C Love Essence and Smartwater Live Well Challenge The Solve Podcast Pine-Sol-Build Your Legacy 2022-Finalists—FINALIST WINNER22 Dream & Plan with Confidence – Prudential amex hub Oct 2021 Black Travel Guide ESSENCE + smartwater Live Well Challenge Build Your Legacy 2022 Prudential – Dream & Plan with Confidence Black History Month AMEX Platinum Travel Holiday Gift Guide Lifestyle News Coronavirus: Everything You Need to Know News ESSENCE Eats Money & Career Entrepreneurship Road to Festival Food & Drink 2022 Black Women In Hollywood Currency Conversations Entrepreneur Summit 2021 Latest News Raise Your Voice Wellness House21 VAX & VIBES Videos Festival Events ESSENCE Fashion House 2022 Essence Dear Black Men wellness house jan2021 GU Making Moves: McDonalds BootCamp EFSESSIONS Wellness House VAX & VIBES Louisiana Girls United Summit 2021 She Got Now GU Back To School Dear Black Men I Am Speaking WELLNESS HOUSE: YEAR OF RENEWAL Power Tools Making Moves Now: Virtual Bootcamp #EF SESSIONS Cares Act News & Announcements Essence Studios Girls United Subscribe Newsletters WHERE BLACK WOMEN COME FIRST Every day we're serving Black women deeply. 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SIGN ME UP By clicking Sign Up, you agree to our Terms of Use and that you have read our Privacy Policy Skip to content SUBSCRIBE MAGAZINE NEWSLETTER Celebrity Daniel Kaluuya Digital Cover Digital Cover Method Man Digital Cover Zazie Celebrity News ‘Yes, Girl!’ Podcast Entertainment Black Celeb Couples Celebrity Moms Red Carpet Fashion ESSENCE Fashion House 2022 Fashion News Street Style Accessories Fashion Week Beauty Black Beauty Awards 2022 Essence Hair Awards 2022 AVEENO Skin Health Startup Accelerator Beauty News Skin Makeup Nails Girls United: Beautiful Possibilities Hair Hair News Natural Relaxed Transitioning Weave 4C Love Love & Sex News The Solve Podcast Weddings Parenting Relationships Lifestyle ESSENCE + smartwater Live Well Challenge Build Your Legacy 2022 Dream & Plan with Confidence Prudential Black History Month AMEX Platinum Travel Gift Guide 2021 Lifestyle News Coronavirus: Everything You Need to Know Health & Wellness Essence Eats Money & Career Entrepreneurship Travel Food & Drink Black Travel Guide Currency Conversations News Latest News Raise Your Voice Culture Politics Video Festival Sponsors Recognition Page 2022 Fest Videos Events ESSENCE Fashion House 2022 2022 Black Women In Hollywood 2022 HOLLYWOOD HOUSE Entrepreneur Summit 2021 Wellness House VAX & VIBES Louisiana Girls United Summit 2021 She Got Now Fashion House 2021 GU Back to School Dear Black Men I Am Speaking WELLNESS HOUSE: YEAR OF RENEWAL Power Tools Studios Girls United Home · Entrepreneurship Entrepreneurs Behind Popular Brands That Are Changing The Way Black Women Think About Wellness Share Their Insights These ladies are changing the game with their entrepreneurial approaches to wellness in the areas of food, fitness and vaginal health. Photo by Shekeidra Booker By Gene Hunter · Updated November 4, 2020 The importance of prioritizing health and wellness in our communities has become an increasingly consistent topic of discussion over the years. For Black women especially, wellness is a sector in business that has grown significantly as more and more women are putting themselves and their mental health first. On the final day of the inaugural ESSENCE + New Voices Entrepreneur Summit and Target Holiday Market, business owners in the wellness industry joined ESSENCE Lifestyle Director Metanoya Webb to discuss the impacts of their business, social media, and changing the mindsets of women. Going beyond the surface level of bubble baths and face masks, these ladies are changing the aintiquated mindsets that have surrounded the concept of wellness when it comes to food, vaginal health and fitness. Photo by Shekeidra Booker Slutty Vegan founder Pinky Cole, Body Complete RX creator Samia Gore, The Honey Pot founder Beatrice Dixon and Gymnetics Fitness founder Lana Ector are four entrepreneurs who are changing the way Black women experience wellness. Photo by Shekeidra Booker One look at statistics show that over 50% of Black women experience obesity and other health crises like diabetes and high blood pressure in their lifetime. Knowing the numbers, Beatrice spoke to how she wanted to shift the focus to making clean and efficient products for Black and Latinx women. “Black women and Latina women buy feminine products 200% more than any other race,” she said during the panel. “Our goal is to heal anybody’s vagina if we have the opportunity to.” Photo by Shekeidra Booker For Lana, knowing that 4 out of 5 black women experience obesity led her to create the movement, #BlackGirlswWorkoutToo. “My mom and I knew we wanted to create a community to combat that [obesity].” As prioritizing wellness continues to become less of anomaly in Black and brown communities, through hashtags and social media influencers, more examples of wellness practices are gaining visibility in the digital space. The women spoke to how social media has helped their businesses by allowing them to introduce their concepts to new audiences. Photo by Shekeidra Booker “I think the word ‘wellness’ is something you hear so much of now,” Samia told the audience. “It’s also an uprise of mental and self wellness; “self-care” wasn’t a word that many people used to use.” Social media plays a major role in showcasing the wellness community and it also helps these women push their businesses forward and build their own communities. Pinky cautioned that while social media helps businesses generate money, it’s equally important to utilize other platforms to reach out to your audience. She also urged the audience to learn the science behind social media platforms and turn the analytic data into dollars. As the conversation came to a close, Beatrice noted that a positive part of the social media boom in addition to heightened visibility for entrepreneurs is the the freedom of millenials. Specifically, she noted that digital platforms have created an atmosphere where companies and executives are being held accountable for their products. “You see a lot of people calling companies out and holding them responsible,” she said. “And I think that’s amazing.” — Head back to ESSENCE.com for more of everything you missed at the first-ever ESSENCE + New Voices Entrepreneur Summit and Target Holiday Market. TOPICS: #EssenceNewVoices COMPANY INFORMATION Our Company Customer Service Essence Ventures Change Your Address Contact Us Job Opportunities Internships Media Kit SUBSCRIBE Newsletters Give a Gift of ESSENCE Magazine Tablet Edition FOLLOW US MORE ON ESSENCE Home Love Celebrity Beauty Hair Fashion ESSENCE festival ESSENCE.com is part of ESSENCE Communications, Inc. Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. ©2022 ESSENCE Communications Inc. 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