The time is right to position your bakery product as guilt-free and conveniently nutritious - The Latest Bread News Skip to content Home About USA UK Social Media Type your search Menu Close Home About USA UK Social Media Type your search The time is right to position your bakery product as guilt-free and conveniently nutritious Post author:Bread News Post published:July 8, 2022 Post category:Retail&Shopper Insights Pre-packaged bakery is a staple item for consumers across the globe, with the majority purchasing bread, cakes and biscuits on a weekly basis. “This is not surprising given that the option remains a staple ingredient for informal and casual eating occasions in the morning and the afternoon,”​ said Will Cowling, marketing manager for the Hertfortshire-based market researcher. “Standard bread products remain a more popular option than better-for-you alternatives, however, there is a rise in consumers looking to address their health.”​ According to FMCG Gurus, the number of consumers more focused on health is higher than ever before, which is driving the back-to-basics approach to nutrition. So, what will this mean for the bakery market? Health vs indulgence Cowling said the extent to which consumers prioritise indulgence over health in many product categories shows there is scope for brands to push the boundaries of premium through promoting experimental and hedonistic flavours, as well as the use of high-quality ingredients that will help position products as a genuine experience. “When it comes to flavours and sensory appeal, consumers tend to prefer traditional flavours,”​ he added, noting FMCG Gurus research shows 7 in 10 consumers prefer chocolate, raspberry and vanilla. “As well as the hedonistic element, these flavours will appeal to consumers because they are associated with trust and comfort. This is crucial in a time of uncertainty when consumers are prone to turning to products for moments of escapism from daily stresses.”​ You Might Also Like <aWhat's trending in 2022: Artisanal jam from a London microbakery, Hot Cross Bun cereal from Kellogg's as well as actual fire from Pipcorn and also Tabasco March 10, 2022 Morning meal exists at the heart of romance in the UK July 9, 2021 <aItem display 2021: From nut-free treats to frozen desserts and also Lay's island-style offerings May 6, 2021 Search this website Recent Posts Bross Bagels eyes growth with second crowdfunding campaign Paulig shoots for European Tex Mex leadership with new tortilla factory in Belgium Premier Foods and Finsbury unveil sweet bakery NPD Finsbury Food Group launches HFSS compliant brand Baked Not all indulgent snacks contribute equally to obesity and not all strategies to reduce their consumption are effective Categories Commodities Diversification Editor's Choice Industry Voices Ingredients Japan Manufacturers Markets Processing&Packaging R&D Regulation&Safety Retail&Shopper Insights Social Media Sustainability UK USA Newsletter Get all latest content a few times a month! Go Email is required Email is not valid Thanks for your subscription. Failed to subscribe, please contact admin. Recent Posts Bross Bagels eyes growth with second crowdfunding campaign Paulig shoots for European Tex Mex leadership with new tortilla factory in Belgium Premier Foods and Finsbury unveil sweet bakery NPD Monthly news September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 October 2020 September 2020 August 2020 Useful Links Report A Story Submit An Article RSS Feed Sitemap About Privacy Policy Contact © Copyright 2020 Bread News