This transcript has been automatically generated and may not be 100% accurate.

I ... the the ... the SEC's ... squeezes amounted to KFC ... this is Asia's today mine GE and joined by Anas that cost Honda from Beijing ... Collison been falling the story in a deal that would fall for the safety scandal in China and now we go KFC were from the text ... I will take it so you know the bad publicity stunt for company anytime in this case the KFC in a spirit Yum Brands are facing a ... criticism from China Central television CCTV of the big ... state backed national broadcaster in yesterday in its new broadcasted ... explicitly criticized ... KFC saying that that the of the company has not been forthcoming ... about the chickens then it got for me of all local supplier and um oh what it knew about the level of antibiotics are being given to the chickens ... the CCTV has said that of these levels are on ... in violation of Chinese regulations at KFC ... they said they're working with the regulators are trying to figure out what's going on and on the city would not be a safer product that they ... they they would ... fall short of regulations ... in a nation that TV Ripoll eyes on this planet these consenting pricing for quite awhile it's been a saint AMC's online is that rhymes ... well that's right um there's a decent been floating around and in some of old local media for several weeks now aam ... but you know when it goes on CCTV it becomes that of the recent central part of the national conscience of ... the watch nationwide and with the implicit backing of the government ... and also plays into widespread concerns about broader food safety issues alter the country everything from ... milk to ... gelatin tablets to meet quality you name it ... so what is the list tennis about the gentle ... men by men to safety in China ... I mean it ... is cutting love for things getting better because they are the exclusive insurance was to take a moment ... well I think the polls have shown or or we know what polling there is done in China ... shows that people are increasingly worried about its rising in consciousness um ... in the public consciousness at least on it something you can see on social media here every single day ... um so I think the governments of both international and local level feels a lot of pressure to show that they're doing something about the problem ... me KFC is an easy target in some ways for wind it's a foreign brands um and so there aren't any local constituencies to know I ... aam but for another it's also ubiquitous you know aam hair walking around Beijing I don't feel I can never really hundred four hundred meters away from one of its ... newly won the most popular restaurant ... chains in China and it is ... one of the largest if not the largest chicken consumer ... it's a zero cost I think he symmetry joining ... that's Asia