Increase your online visibility with these Local SEO strategies. | Statcounter Log In Product Features Pricing How It Works How does Statcounter work? 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What you can do about it? On-page optimization - best practices for 2020 Why You Need to Optimize Your Content for Search Intent How to use keyword research to attract the most qualified visitors How quality backlinks can dramatically improve your organic rankings Boost your rankings and conversions by increasing your page speed Increase your online visibility with these Local SEO strategies Conversion Rate Optimization Conversion Rate Tracking — an Introduction Convert more visitors with less effort Uncover User Experience Problems with Session Replay Using Session Replay to reduce form abandonment Blog Try it for Free! Features Pricing Demo Try it for FREE! Log In Statcounter Menu Learning Center. Search Engine Optimization. Off-Page Optimization - Best Practices for 2020 Help search engines to better understand your website with an XML sitemap. SEO is getting harder. What you can do about it? On-page optimization - best practices for 2020 Why You Need to Optimize Your Content for Search Intent How to use keyword research to attract the most qualified visitors. How quality backlinks can dramatically improve your organic rankings. Boost your rankings and conversions by increasing your page speed. Increase your online visibility with these Local SEO strategies. Don't miss out! Get notified about new guides from our Learning Center as soon as we add them. Increase your online visibility with these Local SEO strategies. See how these Local SEO strategies can make your bricks & mortar business infinitely more visible on search engine results pages. What is Local SEO? Local SEO is the process of optimizing your website to rank for searches with 'local intent' and helping people in your area find your business. An example of a search query with local intent is “dentist near me”. Today, an astounding 46% of Google searches have local intent. Why is Local SEO important? If you're running a business that serves a local community in one or more locations (e.g. wedding photographer, web designer, chain of coffee shops) then local SEO is an essential part of your strategy for growing your business. It dramatically increases your visibility on search engine results pages since well-optimized local listings get priority over organic listings. Google My Business Considering Google's 92% market share, the single most important thing you can do to optimize for local search is to claim and optimize your Google My Business listing. Google My Business (previously Google Local) is a profile of your business on Google and includes information supplied by both you and your customers. The information from Google My Business feeds into several elements on Google's search engine results pages. These elements are what will make your business stand out from organic search results which are getting pushed further and further down the search engine results page in favour of local search results, featured snippets, carousels, answer boxes, paid adverts and more. 56% of local retail businesses haven't yet claimed their Google My Business listing, so it really is a no-brainer to take advantage of this opportunity. Go here to claim your Google My Business listing. Google Local Pack Also affectionately known as the 'Google Snack Pack' or 'Google 3 Pack', this is a special prioritized section of Google search engine result pages that displays for searches with local intent. It lists three businesses, showing a preview of their Google My Business information including location on Google Maps, customer reviews, address, phone, and opening hours. Google's local Pack Results format shows in the #1 rank position 93% of the time for local intent searches. In addition to covering all the basics of Website SEO, the two main ranking factors for the Google Local Pack are Business Information and Google Reviews. Business Information The information you add to your Google My Business profile is a strong ranking factor for the Google Local Pack so it's important to give as much detail as possible, including your business description, categories, services, full address, phone numbers, opening hours, photos, images and website URL. Google Reviews Another important ranking factor for the Local Pack are Google reviews. Businesses with a higher number of quality, diverse Google reviews are more likely to appear in the Local Pack. if you haven't already, it's time to start asking your customers for a review on Google. If they need help, Google have a comprehensive guide on how to write reviews and add ratings of places. Local Business Citations In addition to Google My Business, there are a number of citation websites that will help improve your Local SEO. Websites such as Yelp, Yellowpages, Facebook, Superpages, Foursquare, Apple Maps and Bing let you add your business profile. Moz have an excellent reference of the most popular citation websites for your business category and location. Website Localization Including your business address throughout your website is an important on-page ranking signal for local search. If your business has multiple locations, create an individual page for each location. Local Backlinks Connecting with local businesses, publications, community events, business associations and blogging about them has many benefits. From a Local SEO perspective, such activity can help create backlinks to your site from trusted local businesses. Did you find this article useful? Yes No Thanks for your feedback! Previous Guide About the Author Jonathan Morton Jonathan works with Statcounter as a product designer and strategist. An advocate for the user, he is passionate about solving problems for Statcounter members through research, observation and testing. 1 Comment Posted on Oct 1 2020 Comment removed by commenter. Log in to leave a comment. Not a member? Try Statcounter free for 30 days! Try Statcounter free for 30 days No Credit Card required. Downgrade to the free plan anytime. Try it for FREE! Product Features Pricing How It Works Our Customers Success Stories Demo Get the App Statcounter iOS App Statcounter Android App Statcounter Windows App Company Mission Press Releases Careers Legal Link To Us Global Stats Support Installation Using Statcounter FAQ API Contact Us Learning Center Search Engine Optimization Conversion Rate Optimization Blog Statcounter Blog © Statcounter 1999-2022. All rights reserved. Statcounter on Facebook Statcounter on Twitter webd003 28.678178787231