There have, however, been drawbacks to relying on a single form. This year, the Common App came under fire for the glitches in its new online system: credit cards or essays weren’t accepted; information had to be entered two or three times. Colleges were forced to extend their early-decision deadlines, and some reverted to paper applications. The Common App officials got almost as much flak for changing the essay question: “We got some criticism when we said we were going to get rid of ‘topic of your choice,’ ” says Scott Anderson, director of policy for the Common Application, but it’s “so open-ended that unless students are very skilled writers, they’re hindered by the lack of focus.”

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Many schools continue to require supplementary material. Columbia: “List the publications you read regularly, including print and electronic sources.” The University of North Carolina at Chapel Hill: “What do you hope to find over the rainbow?” That’s because applications don’t just filter students — they’re meant to attract them too. As the University of Chicago’s website proclaims, “U. Chicago’s provocative essay questions are almost as well known as our Nobel laureates — and at least as entertaining.”

COLLEGE PREP

Lee Bierer is an independent college counselor in North Carolina.

What do most applicants tend to have trouble with? The biggest area is the essay brainstorming. Most of them have not been taught to write using “I.” And if you look at the Common App essay- prompts this year, that’s what they’re all about: where students have come from, what’s unique about them.

Why do parents seek you out? A lot of parents want peace in the home. Parents always say: “If I had asked them to do that, they never would have done it!”

Do you work mostly with highly motivated students, or with students who need to present a checkered scholastic record in a better light? I would say most of the students are very motivated. I have an occasional one who has a blip or doesn’t present the upward trajectory in grades that colleges would like to see.

How do you advise students whose grades or scores aren’t great? More than anything, I ask them to be honest, and if they’ve had an incident, to deal with it and perhaps share why their grades weren’t what they expected.