Tesco could launch Clubcard TV, a TV and film streaming service which their customers would be able to access and use for free. The service, which is currently being trailed among Tesco employees, will have thousands of films and TV shows to be played over an internet connection.

Clubcard TV will be a joint offering from Tesco Clubcard and blinkbox, the movie streaming service which Tesco bought 80 per cent of in 2011. The service is currently in beta, a software development stage, with Tesco staff able to sign up. So far the site has Batman and Superman films on its lists, as well as TV comedies Goodness Gracious Me and Two Pints of Lager & a Packet of Crisps.

The service will work in a similar way to others such as Netflix, except it promises "no schedules, no fees and no fuss". The site says Clubcard TV is a "thank you" to Tesco's customers. Clubcard TV follows up an initiative last year which allowed Clubcard customers who bought DVDs in Tesco to watch them online via Blinkbox.

Rival supermarket Sainsbury's announced plans for a video-on-demand service in August 2012. In January, Netflix premiered its first original TV series, House of Cards, starring Kevin Spacey.