A 2010 graduate of Rockford High School is going viral online because of three letters. "ELE".

Jacob Schemmel has been through a lot in his young life, but smiles in spite of it all. In his video, titled "My Story", he shares what he's been through and his philosophy on life, "ELE" - Everybody Love Everybody. Which, he reveals in the video (which you can see after the jump), was inspired by a close friend of his who passed away last year.

Jacob's infectious smile, and loving spirit are clearly shown in the video. He says that he's been able to keep smiling and stay positive because he has "the best family and friends I could ever ask for. And so do you..."

If you'd like to purchase an ELE shirt like the one that Jacob is wearing in the video, you can get them here . All of the proceeds go towards the Stephen May Humanitarian Scholarship Fund.