Müller moves into kefir with the launch of new Smoothie range – Checkout Skip to content Checkout Search My Account Competitor News In-store Analysis What’s Trending Innovation Unexpected Item At FPP we consider the sharing of content and knowledge to be one of our principal responsibilities. We’ve created FPP Checkout to allow us to deliver against this. The purpose of this platform is to simplify the consumption of content. With so many sources in both the offline and online world, it’s easy to fall behind on essential reading. Checkout finds relevant, up-to-date information and delivers it to you in one easily-accessible environment. What’s more, we also use Checkout to provide FPP category analysis and opinion whenever and wherever relevant. Checkout is a platform designed with you in mind. And that doesn’t just apply to the content we deliver, but also the way in which we deliver it. We provide information that isn’t just relevant to the industry as a whole, but relevant to you as an individual. If you click on ‘My Account’, you’ll be able to select the categorical content that is of interest to you. This will allow us to prioritise the content that we know you like. We use a number of sources for the articles featured on Checkout. Whilst we won’t necessarily cover all of the publications you access, below is a list of the most common to try and give you as much as possible in one place: The Grocer Talking Retail My Account Müller moves into kefir with the launch of new Smoothie range Müller is taking its first steps into the kefir category with the launch of a new low-fat Smoothie range containing real fruit. The dairy giant described Müller Kefir Smoothie as a “gut-friendly drink” that would grow the brand beyond its core yoghurt and dairy drinks offering, and aimed to capitalise in a 24% increase in value sales for kefir products over the past year [Nielsen 52 w/e 24 April]. Available in Raspberry & Pomegranate and Mango & Orange flavours, the drinks will go on sale in Tesco, Sainsbury’s and Spar in July, Asda in August, and Morrisons in October (rsp: £1.30/312ml bottle). A multimillion-pound marketing campaign starring brand ambassador and world champion sprinter Dina Asher-Smith will support the launch. It includes a new TV ad, social media, PR, in-store promotions and product sampling. Source: https://www.thegrocer.co.uk/dairy/muller-moves-into-kefir-with-launch-of-new-smoothie-range/657507.article Jun 29 | Competitor News Other people are looking at... Food labels show environmental impact of products Foundation Earth is a food labelling scheme established in June 2021 with the intention of helping consumers better understand the… Aug 4 | In-store Analysis | Innovation | What's Trending Saputo launches grated variant of Cathedral City Extra Mature cheddar cheese Cathedral City has continued the extension of its Extra Mature offering through the addition of a new SKU to its… Aug 2 | Competitor News | What's Trending Lidl claims a billion pieces of plastic removed from stores Lidl has announced a milestone in cutting down on plastic with the removal of one billion pieces from its stores… Jul 30 | In-store Analysis | What's Trending