“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we’ve compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) and more. Check them out below.

Air Asia

Aston Martin

Apple

BMW

Chevrolet Corvette

Daihatsu

De Beers

Diesel

Durex

Garage Hard Lemonade

Garagista Beer

Guinness

Harley Davidson

The Health Education Council

Hoover Glass

Horst Salons

Infinity

Jack Daniel’s

J&B

Jeep

L.L.Bean

Loto Libanais

Mahindra Classic

Mercedes Benz

Mini Cooper

Ricola Cough Drops

New York Lottery

Newcastle Brown Ale

New York City Taxi

The Weather Network

The Invisible Orthodontist

PETA

UNICEF

Porsche

Romanian Police

Sauvignon blanc

Cancer Patients Aid Association

The Lung Association, British Columbia

Swiss Life Insurance

The Economist

Tivibu

Triss

Volkswagen

Wonderbra

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