US and Europe Smartphone Penetration Passes the 50% threshold | Scanbuy Consumer Engagement SmartLabel Data Store Mobile Couponing About Management Careers Case Studies Blog Contact Login Scanbuy Official Blog Learn more about the latest mobile marketing and trends for big data technology in the retail industry. US and Europe Smartphone Penetration Passes the 50% threshold by Alex from London In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog. Europe is on a similar trajectory: on Dec 17th 2012, Comscore announced that France, Germany, Italy, Spain and the UK are now reporting a 55% smartphone penetration. The table below shows the breakdown per country. These statistics won’t surprise any actor in the mobile space. The question is: is your business staying ahead of the curve and preparing itself to embrace a mobilized world? For expert advice on mobile customer engagement, please visit www.scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group. Research Share this article Read previous Read next Recent News Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign Business California Olive Ranch Promotes Traceability with New Smart Labels tags App News Apps Awards Case Studies Charity Commerce Contests Denmark Developers Educational Events Examples Features General In the news Marketing Mexico Mobile Payments News Packaging Press Product updates Research Retail SmartLabel™ Social Media Spain Support Television Trends Uncategorized canada Learn about Scanbuy's passion for consumer engagement Read more Archive 2022 February April July August 2021 March April May June October December 2020 June 2019 January February March August 2018 February March April May June August 2017 February April June July September October November December 2016 January February March April June July September October November December 2015 January February March April May June July August September October November December 2014 January February March April May June July August September October November December 2013 January February March April May June July August September October November December 2012 January February March April May June July August September October November December 2011 January February March April May June July August September October November December 2010 January February March April June July August September October November December 2009 September October December Consumer Engagement SmartLabel Data Store Mobile Couponing About Management Newsroom Careers Case Studies Blog Contact Follow us ©Copyright 2019 Scanbuy, Inc. All rights reserved. Do Not Sell My Personal Information | Privacy | Legal | Terms of Use