Chinese smartphone maker OnePlus has roped in Bollywood veteran Amitabh Bachchan as its new brand ambassador for India.

" Mr. Bachchan resonates well with the brand personality of OnePlus. Mr. Bachchan is not only the finest and the most admired actor but also a person of immense credibility. Likewise, for OnePlus, the latest flagship OnePlus 3T is rated as the best smartphone based on consumer ratings on Amazon India, showcasing the love and trust placed in the brand," said the company.

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Talking about this association, Pete Lau, CEO and Founder of OnePlus, said, "We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights."

Sharing his thoughts about the association, Amitabh Bachchan said, "It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead."