On June 2nd, New Hampshire Gov. Maggie Hassan (D) vetoed a measure that allowed images of minors to appear on alcohol labels in the state. One label at the core of the debate is the Founders Breakfast Stout label, featuring a baby eating oatmeal.

Wednesday, Senators joined the house in overriding Hassan’s veto of the legislation. Rep. Keith Murphy, owner of Murphy’s Taproom in Manchester, New Hampshire, originally sponsored the legislation, in order to gain the ability to sell the beer in bottles.

Once passed, the bill will take effect in 60 days. Founders Breakfast Stout could be sold by the fall.

The original Beer Street Journal story appears below.

The Founders Breakfast Stout label is still banned in New Hampshire.

On June 2nd, Gov. Maggie Hassan (D) vetoed a measure that would have allowed some images of minors to appear on labels in the state. Seen above, Founders Breakfast Stout, with an image of a child eating oatmeal.

Hassan stated in her veto message

“Substance misuse, including alcohol misuse, continues to be one of the major public health and safety challenges facing us as a state. Moreover, statistics suggest that New Hampshire has among the highest rates of underage drinking in the country.”

The bill was introduced by Rep. Keith Murphy, owner of Murphy’s Taproom in Manchester, New Hampshire. Murphy wants to purchase Founders Breakfast Stout for the taproom.