11th UPDATE, Monday, 3:36 PM: Jurassic World took the world’s stage for a global bow of $524.4M and 40% of that came from North American audiences. The Colin Treverrow-helmed family film accounted for 70% of the weekend’s gross among titles from the majors and lifted the box office up overall year-to-date from where it was last weekend (+2.5%) to +4%, so it wasn’t only good for Universal Pictures, but for the industry as a whole. It towered over the nearest competitor which was Fox’s Spy (in its sophomore frame) by 115%. This started out as a monster in previews, and the momentum never stopped throughout the weekend.

The only odd thing about this weekend was how Universal reported its box office numbers for JW. Where it over-reported to get the $70M national headline for Pitch Perfect 2 (what was the point of that as they already had the record as highest-grossing musical of all time), for Jurassic World they under-reported — not just by a little either. No, they waaay under-reported just as they did with Fifty Shades of Grey.

We could understand why they were hesitant on Sunday because the record as the all-time opener hung in the balance. No one wants to proclaim that record until you know for certain … but they even under-reported on Sunday when they pumped out $204.6M while everyone else had them at $207M+. Saturday morning, Universal had the balls to under-report by $13M to $19M from what everyone else in town had. When it’s off by that much, that’s not a mistake. Why did they do it? Probably for publicity purposes. Heavy sigh.

Next weekend, the reptiles are likely to run in with more whopping grosses — $90M maybe, depending on what Disney/Pixar’s Inside Out ends up grabbing away from the Dinosaurs’ grip. Also debuting is the highly anticipated Dope, which was roundly praised when it premiered at the Sundance Film Festival in January. It was then scooped up for $7 million by Open Road Films and Sony Pictures Worldwide.

Anita Busch reported on Monday.

Here’s the Top 20 chart:

1). Jurassic World (UNI), 4,274 theaters / Per screen average: $48,855 / 3-day cume: $208.8M / Wk 1

2). Spy (FOX), 3,715 theaters (+4%) / 3-day cume: $15.6M (-46%) / Per screen: $4,203 / Total cume: $56.5M / Wk 2

3). San Andreas (WB), 3,535 theaters (-277) / 3-day cume: $10.8M / Per screen: $3,059 / Total cume: $119.1M / Wk 3

4). Insidious Chapter 3 (FOC), 3,014 theaters (+12) / 3-day cume: $7.3M (-68%) / Per screen: $2,426 / Total cume: $37.3M / Wk 2

5). Pitch Perfect 2 (UNI), 2,677 theaters (-726) / 3-day cume: $6.3M / Per screen: $ / Total cume: $171.1M / Wk 5

6). Entourage (WB), 3,108 theaters (0) / 3-day cume: $4.1M (-59%) / Per screen: $1,347 / Total cume: $25.7M/ Wk 2

7). Mad Max: Fury Road (WB), 2,234 theaters (-486) / 3-day cume: $4M / Per screen: $1,820 / Total cume: $138.5M / Wk 5

8). Avengers: Age of Ultron (DIS), 2,156 theaters (-315) / 3-day cume: $3.6M / Per screen: $1,705 / Total cume: $444.7M / Wk 7

9). Tomorrowland (DIS), 2,540 theaters (-472) / 3-day cume: $3.4M / Per screen: $1,375 / Total cume: $83.6M / Wk 4

10). Love & Mercy (RSA), 573 theaters (+92) / 3-day cume: $1.6M (-21%) / Per screen: $2,919 / Total cume: $4.6M / Wk 2

11). Aloha (SONY), 1,423 theaters (-1,392) / 3-day cume: $994K / Per screen: $699 / Total cume: $18.9M / Wk 3

12). I’ll See You In My Dreams (BST), 246 theaters (+81) / 3-day cume: $809K / Per screen: $3,290 / Total cume: $2.9M / Wk 5

13). Home (FOX, DW), 584 theaters (-131) / 3-day cume: $724K / Per screen: $1,240 / Total cume: $173.2M / Wk 12

14). Poltergeist (FOX), 1,069 theaters (-1,160) / 3-day cume: $689K / Per screen: $645 / Total cume: $46.1M / Wk 4

15). Furious 7 (UNI), 357 theaters (-114) / 3-day cume: $605K / Per screen: $1,695 / Total cume: $350.8M / Wk 11

16). Dil Dhadakne Do ( ERO), 238 theaters (0) / 3-day cume: $560K (-58%) / Per screen: $2,353 / Total cume: $2.3M / Wk 2

17). Far From the Madding Crowd (FSL), theaters 366 (-244) / 3-day cume: $431K / Per screen: $1,180 / Total cume: $10.7M / Wk 7

18). Cinderella (DIS), 270 theaters (-32) / 3-day cume: $261K / Per screen: $970 / Total cume: $199.2M / Wk 14

19). Ex Machina (A24), 194 theaters (-108) / 3-day cume: $205K / Per screen: $1,062 / Total cume: $24.6M / Wk 10

20). Paul Blart Mall Cop 2 (SONY), 234 theaters (-134) / 3-day cume: $203K / Per screen: $869 / Total cume: $68.8M / Wk 9

NOTEWORTHY: 21). Me and Earl and They Dying (FSL), 15 theaters / 3-day cume: $196K / Per screen: $13,100 / Wk 1

10th UPDATE, Monday 9:20 AM: Universal has made it official: Jurassic World has broken the North American, international and global records for an opening weekend. The final domestic number is $208.8M, which passes 2012’s Marvel’s The Avengers which ended its first frame with $207.4M. The dino dandy ended Sunday with a global total of $524.1M after a record $315.3M start internationally. That total edges 2011’s Harry Potter And The Deathly Hallows: Part 2 which wrapped Frame 1 with $314M.



9th UPDATE, Monday, 7:51 AM: Early morning estimates show that we have a new box office champion with Jurassic World besting The Avengers’ $207.4M domestic bow from 2012. By all accounts this AM, the dinosaurs stomped in with a $209M three-day opening; others have it just slightly lower, but they definitely took the crown. Congrats to Universal and what a wild ride it has been.

8th UPDATE, Sunday, 8:32 PM: When the dust settles tomorrow morning, Universal’s Jurassic World may post the biggest opening ever at the domestic B.O. with an estimated FSS of $208M-$210M, which would overtake previous champ Disney’s Marvel The Avengers — that film has held the title for the last three years with $207.4M. Industry estimates, as of this evening, peg JW‘s Sunday at $55M-$57M which would rep a 19-21% decline from Saturday’s $70M. JW is Universal’s widest release ever at 4,274. Legendary co-financed 25% of the Steven Spielberg produced movie. Will it make it? Stay tuned.

7th UPDATE: Sunday, 1:03 PM: Looking at a gross estimates today, we have decided to revise our prediction for the weekend on Jurassic World to bring the Dino-mite three-day estimated debut to a range anywhere between $204M to $207M+, meaning it could break the all-time opening record of Disney/Marvel’s The Avengers which took in $207.4M in 2012. Universal Pictures is playing it conservative at the moment and only they are holding to the the low-end of the estimate. Perhaps prudent, given that no one can say for certain if they will become the No. 1 opener of all time.

6TH UPDATE, Sunday, update 9:42AM after 7:20AM post: While raging on-the-loose dinosaurs are actually bad for the theme park business in Jurassic World, they’re just fantastic when it comes the movie business. The opening weekend for Universal’s Jurassic World is being called at $204.59M, making the fourth Jurassic Park film the second biggest bow at the domestic B.O. of all-time, overtaking Disney’s Marvel Avengers: Age of Ultron‘s ($191.27M) and sitting right under the all-time opening champ Avengers which zapped $207.4M back in May 2012.

But get this: Some B.O. pundits say that by the time Sunday is called, JW could actually rip Avengers‘ leotards off and become the reigning all-time U.S. opening champ.

The fifth NBA final game tonight between Cleveland and Golden State isn’t expected to taser JW‘s momentum: As one Uni insider put it “So many people want to see this movie regardless of what is going on culturally.” Not to mention JW already showed its teeth against the NBA finals on Thursday night: While everyone was watching that game live, JW rang up $18.5M in previews. Thanks to digital cinema, showtimes can be added as demand builds and word is that the major chains have been adding showtimes at a rapid pace.

RelatedUniversal Reaches $1B Domestic, $3B Global Box Office In Industry-Record Time

What does all this translate into for total weekend ticket sales? Rentrak reports that the weekend B.O. is at $271M, up 45% over the same frame a year ago when 22 Jump Street made $57M. 2015 is still clicking ahead of 2014 at 4% with $4.8B.

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JW sends Universal from its third place spot on the 2015 domestic marketshare all the way up to No. 1 past the $1B mark; the fastest for any major studio to hit that point this year. As more receipts solidified this AM, it turns out Saturday was even bigger than expected with $69.7M-70.8M per insider B.O. tracking reports. The anticipation Sunday is that JW will post a slip of -25%, giving it a Sunday well north of $50M. The first Avengers fell 18% in its Saturday to Sunday. Currently at 4,274 engagements, JW is set to post a screen average of $47,870. No question about it — Jurassic World is the best opening ever stateside for Universal on both an opening day ($82.8M) and weekend basis. JW‘s opening day is currently third in the B.O. logs.

RelatedWill Universal’s ‘Jurassic World’ Chomp Warner Bros, Disney Market Share Lead?

JW earned an A CinemaScore and will likely final at least a 2x multiple in its final cume as has been the case for these record stateside bows. Aud make-up was 52% male vs. 48% female; 39% under age 25, 61% age 25+. Deadline was told that the under 25 %age matches the same aud share Jurassic Park recorded in 1993 — which means that JW drew in a whole new audience. In regards to that demo share, Carpou says “I think it speaks to the fact that Jurassic World isn’t a drop-off movie for the kids, but their parents want to see it too.”

54% of those watching JW were Caucasian, 20% Hispanic, 14% Asian and 8% African American. 3D repped 48% of JW‘s weekend receipts. Rentrak’s PostTrak showed a different measure for the JW audience breakdown: Under and over 25 were split 50/50 with guys dominating at 58%. 65% of the audience gave it a definite recommend.

JW also marks a rebound for film financier Legendary Pictures, which co-financed 25% of the Colin Trevorrow-helmed pic, after such dogs as Michael Mann’s Blackhat ($70M cost, $17.8M global B.O.) and the fantasy Jeff Bridges-Julianne Moore pic The Seventh Son ($95M, $110.6M).

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Other parts of the exhib and distrib biz are feeling the halo effect of JW in the marketplace. RealD recorded its best domestic weekend ever from JW with $71M (35% of the domestic weekend), beating Avengers’ $70M Ticket seller Fandango reported that Friday was their highest sales day in the 15-year history of the company thanks to Uni’s dinosaurs. Imax reports that it had near non-stop sell-outs for JW with a record opening domestic weekend of $20.6M on 363 IMAX screens (or 10% of the gross). This outstripped Dark Knight Rises’ $19M. Imax per screen was $57K. The top five stateside venues were Imax engagements as were nine of the top 10, and 17 of the top 20. On Friday alone, Imax posted its best-ever domestic single day thanks to JW with $8.6M. Among North American movie theaters this weekend, seven of the top 10 and 10 of the top 13 were AMC theatres. PLF format is reporting $16.2M for JW or 8% of the gross, beating Ultron‘s $13.1M. Cinemark XD took in $4.3M. In regards to all these records being set by Imax and PLF, Universal president of domestic distribution exclaimed, “It’s no wonder — it’s the way people want to see Jurassic World.”

JW‘s PR march began last Thanksgiving when Uni dropped the trailer during an NBC NFL game, then ran the trailer attached to The Hobbit: The Battle of Five Armies last December as well as Furious 7 and Ultron. There was a 60-second spot during the Super Bowl pre-game. The Hollywood & Highland complex middle structure was turned into the Jurassic World gates.

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Pratt was an axis for most of the campaign with such late night stunts as running in heels on James Corden, dino trivia battle with Noah the “Apparently” Kid on Ellen, nonsense karaoke on The Tonight Show With Jimmy Fallon and performing accents on Graham Norton. Bryce Dallas Howard generated her own widely shared appearance with her crying stunt (“I’m not Jessica Chastain”) on Conan. Pratt and raptor were square in the middle of Entertainment Weekly‘s 2015 forecast double issue and then Pratt fronted their Summer “Must List” double issue; he was also on the cover of GQ. The original Jurassic Park re-aired on NBC hosted by Pratt and JW exec producer Steven Spielberg. And of course, there were a number of co-branding partners with Samsung, Mercedes-Benz, Dairy Queen and LEGO. There was also a two-part takeover of programming on the two biggest Hispanic broadcast networks, Univision and Telemundo, with custom content and show integrations called “Jueves Jurasico,” or “Jurassic Thursday.”

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For those movegoers who had no interest in watching dinosaurs, or perhaps already caught JW, there was 20th Century Fox-Chernin Entertainment’s Spy which minted $16M at 3,715 playdates. That’s a solid hold of -45% in the wake of JW raiding moviegoers’ wallets, and Spy‘s domestic B.O. currently sits at $56.9M.

Focus Features/Gramercy’s release of Blumhouse’s Insidious: Chapter 3 scared up $7.3M in its second weekend for a 10-day total of $37.37M. That’s a 68% drop, slightly steeper than what Chapter 2 registered.

Warner Bros./New Line’s San Andreas in its third weekend took in $11M, down 57% for a total cume to date of $119.3M. The studio’s HBO comedy film Entourage which scored an A- CinemaScore last week grossed $4.3M, down 58% and counting $25.87M in its first 12 days of release. The Doug Ellin-directed pic reportedly cost $27.5M to make.

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Roadside Attraction’s Brian Wilson biopic Love & Mercy starring John Cusack, Paul Dano and Elizabeth Banks surfed into the top 10 this weekend after its expansion from 481 to 573 beaches with $1.77M, a 17% dip, with a 10-day cume of $4.77M.

Fox Searchlight’s Sundance pick-up of the Indian Paintbrush film Me and Earl and the Dying Girl was quite alive in 15 auditoriums in six markets with a per screen of $14K and a FSS of $210K.

Below are the top 10 films per studio-reported figures for the weekend of June 12-14, 2015:

1). Jurassic World (UNI), 4,274 theaters / $82.6M Fri. / $69.7M Sat (-16%) / $52.3M Sun. (-25%) / 3-day cume: $204M to $207M+ / Wk 1

2). Spy (FOX), 3,715 theaters (+4%) / $4.8M Fri./$6.5M Sat (+37%)/ $4.7M Sun. (-28%) / 3-day cume: $16M (-45%) / Total cume: $56.9M / Wk 2

3). San Andreas (WB), 3,535 theaters (-277) / $3.2M Fri. /$4.5M Sat (+42%)/ $3.5M Sun. (-25%) / 3-day cume: $11M (-57%) / Total cume: $119.3M/ Wk 3

4). Insidious Chapter 3 (FOC), 3,014 theaters (+12) / $2.7M Fri. / $2.8M Sat (+5%) / $1.9M Sun. (-33%) / 3-day cume: $7.3M (-68%) / Total cume: $37.4M / Wk 2

5). Pitch Perfect 2 (UNI), 2,677 theaters (-726) / $2M Fri. / $2.4M Sat (+20%) / $1.5M Sun. (-40%) / 3-day cume: $6M (-21%)/ Total cume: $170.7M / Wk 5

6). Entourage (WB), 3,108 theaters (0) / $1.4M Fri. / $1.7M Sat (+20%)/ $1.3M Sun. (-25%) / 3-day cume: $4.3M (-58%) / Total cume: $25.9M/ Wk 2

7). Mad Max: Fury Road (WB), 2,234 theaters (-486) / $1.2M Fri. / $1.7M Sat (+40%)/ $1.3M Sun. (-25%) / 3-day cume: $4.1M (-47%) / Total cume: $138.6M / Wk 5

8). Avengers: Age of Ultron (DIS), 2,156 theaters (-315) / $1.1M Fri. / $1.5M Sat (+44%)/ $1.1M Sun. (-31%) / 3-day cume: $3.6M (-43%) / Total cume: $444.7M / Wk 7

9). Tomorrowland (DIS), 2,540 theaters (-472)/ $1.1M Fri. / $1.4M Sat (+27%)/ $940K Sun. (-32%) / 3-day cume: $3.4M (-53%) / Total cume: $83.6M / Wk 4

10). Love & Mercy (RSA), 573 theaters (+92)/ $477K Fri. / $732K Sat (+53%)/ $476K Sun. (-35%) / 3-day cume: $1.8M (-17%)/ Total cume: $4.8M / Wk 2

Related‘Me And Earl And The Dying Girl,’ ‘The Wolfpack’ Open Strong: Specialty B.O.

Notables:

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Me and Earl and the Dying Girl (FSL), 15 theaters/ $69K Fri. / $76K Sat (+10%)/ $64K Sun. (-16%) / Per screen avg: $14K /3-day cume: $210K / Wk 1

Hamari Adhuri Kahaan (NR), 67 theaters/ $43K Fri. /$49K Sat (+14%)/ $34K Sun. (-30%) / 3-day cume: $126K / Wk 1

The Wolfpack (MAG), 2 theaters/ $13K Fri. / $19K Sat (+51%)/ $13K Sun. (-30%) / Per screen avg: $23K /3-day cume: $45K / Wk 1

Live From New York! (NR), 33 theaters/ $10K Fri. /$15K Sat (+47%)/ $9K Sun. (-40%) / 3-day cume: $34K / Wk 1

Madame Bovary (ALCH), 15 theaters/ $6K Fri. /$8K Sat (+31%)/ $6K Sun. (-25%) / 3-day cume: $21K / Wk 1

—Anthony D’Alessandro

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5th UPDATE, Saturday, 11:45PM: Industry calculations tonight are pointing toward an opening weekend of $200M for Universal’s Jurassic World, which would make it the second biggest domestic opening of all-time behind The Avengers’ $207.4M all-time title. After posting a $83M Friday, JW‘s Saturday is coming in precisely where most expected it to be, down 20% from Friday, putting the second day for the dino redux at $66.8M. Most think Sunday will decline another 22%. By the time the fifth NBA final game airs tomorrow night at 5PM PST/8PM EST, the thinking is that it won’t taser the dinosaurs’ momentum. The lower end of Jurassic World‘s predictions this morning saw a $181.4M weekend, which would mean that Sunday would fall 51% from today. Many distributor bean counters think JW‘s pace is too strong for a figure like that.

Half of the seating capacity at all AMC Theaters on Saturday were schedule for JW with 60% of the chain’s ticket sales coming from premium exhib formats, read AMC Prime, Dolby Cinema at AMC Price and Imax.

In regards to premium large format theaters, JW is looking to have a share of 9% of the weekend B.O. with $17.5M, which would best Avengers: Age of Ultron‘s record of $13M. Cinemark XD’s crop of PLF will rake in $4.7M, beating American Sniper which made $3.14M. On Friday, PLF venues generated $6.5M or 8% of the day.

—Anthony D’Alessandro

4th UPDATE, Saturday, 7:02 AM: Jurassic World is taking a bite of box office history. It’s already Universal’s biggest opening night and biggest opening ever. It’s already the biggest June opener. And now it could become the No. 2 opening of all time, behind only The Avengers. As the dust clears this morning, it appears that Friday’s gross was roughly $83M which means that Indominus Rex’s revised estimates are anywhere between $190M and $200M. If attendance is flat today and if we remove the $18.5M in Thursday previews, the math still shows around a $190M 3-day weekend. This movie garnered an A CinemaScore and is playing incredibly strong. The studio can thank this entertaining romp for giving it the lead in marketshare for the year so far, too.

Spy is holding strong in its second weekend for Fox and Chernin Entertainment and is expected only to slip about 45% to bring in a $15M to $15.8M three-day weekend. The Melissa McCarthy starring comedy will end the frame with a two-week cume of about $56M. There are two other films in their sophomore frames — Insidious 3 and Entourage. The horror film from Focus will drop about 65% to bring in around $7.5M to $8M for the three-day while Warner Bros.’ Entourage slides 69%.

Here’s the Top 10 chart with revised estimates:

1). Jurassic World (UNI), 3,274 theaters / $83M Fri. (includes $18.5M previews) / 3-day cume: $190M to $200M / Wk 1

2). Spy (FOX), 3,715 theaters (+4%)/ $4.77M Fri. (-53%) / 3-day cume: $15M to $15.8M (-45%) / Total cume: $56M / Wk 2

3). San Andreas (WB), 3,535 theaters (-277) / $3.1M Fri. / 3-day cume: $10.5M / Total cume: $118.85M/ Wk 3

4). Insidious Chapter 3 (FOC), 3,014 theaters (+12) / $2.65M to $2.8M Fri. (-74%) / 3-day cume: $7.6M to $8M (-65%) / Total cume: $38.7M / Wk 2

5). Pitch Perfect 2 (UNI), 2,677 theaters (-726) / $1.9M Fri./ 3-day cume: $5.7M / Total cume: $170.4M / Wk 5

6). Entourage (WB), 3,108 theaters (0) / $1.39M Fri. (-62%)/ 3-day cume: $4.17M (-69%) / Total cume: $25.7M/ Wk 2

7). Mad Max: Fury Road (WB), 2,234 theaters (-486) / $1.19M Fri. (-49%) / 3-day cume: $3.9M to $4M (-50%) / Total cume: $138.4M / Wk 5

8). Tomorrowland (DIS), 2,540 theaters (-472) / $1M Fri. / 3-day cume: $3.6M / Total cume: $83.8M / Wk 4

9). Avengers: Age of Ultron (DIS), 2,156 theaters (-315) / $1M Fri. / 3-day cume: $3.6M / Total cume: $444.7M / Wk 7

10). Love & Mercy (RSA), 573 theaters (+92) / $476K Fri. (-25%) / 3-day cume: $1.55M (-25%) / Total cume: $4.55M / Wk 2

—Anita Busch

3RD UPDATE, Friday 10:30PM: Jurassic World‘s opening weekend is going to be so big, it’s going to fly Universal to the top of the 2015 domestic marketshare chart by Sunday with more than $1 billion. The fourth film in the dino franchise is expected to pull in $177M-$181M — easily becoming the highest June bow, as well as the third highest opening of all-time behind The Avengers ($207.4M) and Avengers: Age of Ultron ($191.3M); Iron Man 3‘s bow ($174.1M) would move to fourth. But guess what? Some industry estimates think JW could even go higher with a FSS of $190M+. Those audiences polled by CinemaScore on Friday screamed a loud ‘A’ for the fourth Jurassic Park film. JW‘s Friday is now at $78M-$80M, inclusive of $18.5M Thursday previews. That’s not just the highest June opening of all-time kicking The Twilight Saga: Eclipse to second ($68.5M), but it’s the fourth highest on the all-time charts overtaking 2012’s The Dark Knight Rises ($75.8M). What’s so shocking is that typically mid-day B.O. figures on Friday are at their puffiest. Distrib execs shake their heads at ’em because they know that they aren’t numbers one can bet the ranch on. Typically those noon projections ease once cinemas lock their doors for the night. This is definitely not the case with JW. It’s on some Dino steroid.

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What is expected like many fan-fueled franchises is that the daily grosses this weekend for JW will be frontloaded. Industry estimates foresee Saturday falling 20% from Friday with Sunday declining another 25% from Saturday. While those films with A CinemaScores typically churn out a 3.6 average multiple in regards to their opening to final cume; gargantuan bows like this are a different animal. In fact, their multiples are much lower, read Furious 7, which also got an A, bowed to $147.2M and produced a 2.4X with a domestic cume of $350M. Man of Steel, the previous June opening champ, earned an A- and posted a 2.5X with a $116.6M FSS and a final $291M.

Insiders cite that the under-30 group for JW are out tonight in a similar proportion to the original 1993 Jurassic Park. What does that mean? It means that this installment has found a completely new, young audience. The assumption would be that the original under 30 audience for this classic franchise got older.

In regards to social media, JW doesn’t have all muscles that Furious 7 did between Vin Diesel and Dwayne Johnson, however, there’s some heft in the brand per RelishMix. JW‘s social media universe stands at 218M across YT, FB and Twitter ranking 10th among all social movie franchises just behind X-Men. YouTube video views for JW are at 180M with Facebook reach of 42M and 5.7M reach on Twitter. Jurassic World Facebook which was merged with Jurassic Park is now up to 6.5M fans adding 53k yesterday and upticking. Reposted videos are being shared at a rate of 45 to 1; the average being 9 to 1. JW lead actress Bryce Dallas Howard doesn’t have a footprint on social media, though she’s been tagged about 5K time on Instagram. Chris Pratt has the biggest SMU following among the cast with approximately 4.6M across FB, Instagram and Twitter.

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When the first Jurassic Park hit theaters in 1993, it was one for the movie marketing tie-in rulebooks with prolific sponsors such as Ford Explorer and Jolt Cola. JW is no exception to commercialism throughout the film. Mercedes Benz is front and center in the pic, a starring role that began back in 1997’s The Lost World: Jurassic Park. Mercedes G class luxury SUVs are the vehicles of choice for park hunters. In addition, Mercedes sponsored the Hollywood premiere with actors arriving in the Mercedes GLE coup. Barbasol shaving cream and Dairy Queen (the Jurassic Smash blizzard) have been splashed with JW branding, while in the film itself, the young kids bounce along to music on their Dre headphones. Samsung gear from phones to tablets to TVs are seen throughout JW, while Howard’s exec character gives a shoutout to the park’s new event sponsor: “Verizon Wireless Presents The Indominus Rex”. In the Instagram above, Pratt goes vroom in the film’s Triumph motorcycle.

With JW dominating multiplex biz, it hasn’t sucked all the air out of the B.O.. 20th Century Fox/Chernin Entertainment’s Spy should post a decent -44% hold in its second weekend (The Heat feel 37% but that also had Sandra Bullock in it). Insidious: Chapter 3 should buoy itself a bit better in its second weekend than its last installment during the same period in time which dropped 66%. Entourage is bound to take a dive, but don’t blame the dinosaurs; the comedy’s audience has been largely comprised of the show’s east coast fans. Catching a wave into the top 10 this weekend is Roadside Attractions’ Brian Wilson Beach Boys biopic Love & Mercy which expanded from 481 surf shops to 573. FSS should gross $1.5M, off 30% from a week ago with a 10-day cume of $4.5M.

Also opening is Fox Searchlight’s Sundance pick-up Me and Earl and the Dying Girl. The pic posted an estimated $60K from 15 theaters Friday and is on track for a $202K FSS. Originally the buzz at Sundance was that Me and Earl was bound to land a $12M MG, however, FSL and Indian Paintbrush agreed to mid-seven reportedly with the upside for the pic’s financiers to make north of $12M in the end of Me and Earl‘s ancillary run.

The top 10 per industry weekend estimates as of Friday night at 11:43PM:

1). Jurassic World (UNI), 3,274 theaters / $78.6M Fri. / 3-day cume: $181M / Wk 1

2). Spy (FOX), 3,715 theaters (+4%)/ $5M Fri. (-52%)/ 3-day cume: $16.3M (-44%) / Total cume: $57.4M / Wk 2

3). San Andreas (WB), 3,535 theaters (-277) / $3M Fri. (-61%) / 3-day cume: $10.5M (-59%) / Total cume: $118.7M/ Wk 3

4). Insidious Chapter 3 (FOC), 3,014 theaters (+12)/ $2.8M Fri. (-74%) / 3-day cume: $8.6M (-62%) / Total cume: $38.7M / Wk 2

5). Pitch Perfect 2 (UNI), 2,677 theaters (-726) / $1.5M Fri. (-42%)/ 3-day cume: $4.5M (-41%)/ Total cume: $169.1M / Wk 5

6). Entourage (WB), 3,108 theaters (0) / $1.3M Fri. (-64%)/ 3-day cume: $4M (-61%) / Total cume: $25.5M/ Wk 2

7). Mad Max: Fury Road (WB), 2,234 theaters (-486) / $1.2M Fri. (-49%) / 3-day cume: $3.94M (-50%) / Total cume: $138.2M / Wk 5

8). Tomorrowland (DIS), 2,540 theaters (-472)/ $1.2M Fri. (-46%) / 3-day cume: $3.91M (-41%) / Total cume: $84M / Wk 4

9). Avengers: Age of Ultron (DIS), 2,156 theaters (-315) / $1.1M Fri. (-42%) / 3-day cume: $3.5M (-45%) / Total cume: $444.6M / Wk 7

10). Love & Mercy (RSA), 573 theaters (+92)/ $454K Fri. (-29%) / 3-day cume: $1.5M (-30%)/ Total cume: $4.5M / Wk 2

Notables

Me and Earl and The Dying Girl (FSL), 15 theaters/ $60K Fri. / Per screen avg: 13K /3-day cume: $202K / Wk 1

Hamari Adhuri Kahaan (NR), 67 theaters/ $37K Fri. /3-day cume: $116K / Wk 1

The Wolfpack (MAG), 2 theaters/ $12K Fri. / Per screen avg: 18K /3-day cume: $36K / Wk 1

Madame Bovary (ALCH), 15 theaters/ $7K Fri. /3-day cume: $22K / Wk 1

—Anthony D’Alessandro

2ND UPDATE, 3:48 PM: The screen average today for Jurassic World has gone up about 50% since this morning’s moviegoing. Compared to The Dark Knight Rises, that’s 12% higher than for the latter matinees at this point in the Friday cycle. At this rate, Universal Pictures could be looking at a $70M-plus Friday, which will make it the distributor’s biggest Friday openers ever, eclipsing Furious 7‘s $67.4M first day earlier this year.

The three-day is on track for $155M-$162M, according to industry estimates.

The biggest Friday openings ever to date are Warner Bros’ 2011 Harry Potter And The Deathly Hallows 2 with $91.0M on Friday, followed by this May’s Disney/Marvel’s Avengers: Age Of Ultron with $84.4M. Next comes 2012’s Marvel’s The Avengers with $80.8M and Warners’ 2012’s Dark Knight Rises with $75.5M. Jurassic World is tracking 12% ahead of DKR on fewer screens (4,273 vs. 4,404). Jurassic World, which has a running time of only 117 minutes compared with Dark Knight Rises (165 minutes), will have the benefit of extra plays.

With kids out of school for the summer and a film that is expected to get a high Cinemascore tonight — the last A+ Cinemascore was given to American Sniper earlier this year, and only a couple of movies ever get that from filmgoers — this installment of the $2B worldwide franchise could post a very strong multiple. It has a 70% on RottenTomatoes right now. This is one of those films where everything seems to be falling into place and momentum is continuing to build throughout the day.

If the strength of moviegoing continues through tonight, bets are good for Jurassic World to hit $155M for the three-day frame.

—Anita Busch

UPDATE, Friday 12:53 PM: Jurassic World is currently estimating a $65M Friday off midday sales — that’s inclusive of last night’s $18.5M B.O. If that number sticks into tonight, it will be the second-best June opening day behind June 30, 2010’s The Twilight Saga: Eclipse which minted $68.5M. This puts the Universal release on track for a $155M three-day bow, not only bigger than expected, but it will rank as the highest opening for the month, surpassing Warner Bros’ Man Of Steel ($116.6M). The Colin Trevorrow-helmed pic is in a majority of the 26,500 ReadD-equipped theaters in 72 countries. Some insider see JW at $160M for the weekend.

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According to Rentrak’s PostTrak service, auds gave JW a rating of 4.5 out of 5 stars with a 73% definite recommend — the highest Rentrak has measured across all audience demos. Last night’s audience was 53% under 25 and mostly guys at 62%. A third of the crowd turned up because of they’re fans of the Jurassic Park franchise.

Spy, from 20th Century Fox and Chernin Entertainment, is looking to have an estimated -45% second-weekend decline, which is soft, per industry figs with $16M and a 10-day cume of $56.9M. Warner Bros./New Line’s San Andreas is looking to slip 50% in its third frame with $12.9M and a running cume by Sunday of $121.2M. Focus Features/Gramercy’s Insidious: Chapter 3 also per industry estimates is looking at a 70% drop in its second FSS with $6.8M and a 10-day total of $36.9M. Warner Bros.’ adaptation of the HBO comedy Entourage is on track to decline 65% for a $3.6M second weekend — a running stateside total through Sunday of $25.1M.

—Anthony D’Alessandro

PREVIOUS, 7:15 AM: Universal Pictures opened the gates to its new genetically modified dinosaur franchise title Jurassic World last night at 7 PM and a slew of people stampeded in. Jurassic World grossed $18.5M at 3,229 theaters, which in terms of Thursday night previews ranks 13th, tying with The Dark Knight pre-shows on July 18, 2008. 2011’s Harry Potter And The Deathly Hallows Part 2 is the champ with $43.5M from midnight shows. Earlier this year, Uni’s Furious 7 revved up $15.8M before posting a $147.2M bow while Disney’s Marvel Avengers: Age Of Ultron grossed $27.6M at its Thursday preview before hammering a FSS of $191.3M.

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With gargantuan tracking figures of 96% total awareness and 36% unaided awareness, Jurassic World, some insiders predict, is bound for a potential June record. The titleholder is Warner Bros.’ 2013 Superman pic Man Of Steel at $116.6M — which by the way is one of the industry’s comps; both films are reboots of dormant franchises. Weekend projections for JW, which moves to 4,273 venues today — Uni’s widest bow ever — continue to range from $115M-$135M. 3D showtimes and 360 Imax hubs also give JW, which was co-financed by Legendary at 25%, some extra teeth. Last night, 362 Imax venues rang up $2.8M, repping the second highest preview for the label after Ultron grossed $2.9M.

What is certain in the next week is that Jurassic World will shake-up the annual domestic box office share, propelling Uni past current leader Warner Bros. to the $1B mark stateside.

But won’t the sluggish summer — which at $1.3B is currently flat with 2014 — throw a monkey wrench into JW‘s turnstiles? No way, say distrib execs. The sentiment in the market is that audiences are ready for JW, just as they were ready to run from their living rooms when Furious 7 opened. Another pain in the Brontosaurus that won’t slow JW down is a massive sporting event comparable to the Mayweather-Pacquiao fight that contributed to Ultron‘s 33% Friday-to-Saturday slide. Yeah, there’s the Stanley Cup Finals on Saturday between the Chicago Blackhawks and Tampa Bay Lightning, and the NBA Finals’ Game 5 on Sunday between Cleveland and Golden State, but many distrib suits say the sporting events aren’t threats in the least. Sunday moviegoing is typically the lowest of the three days and by that time, Americans will have seen JW.

Rumblings of Jurassic Park 4 were ignited at Comic-Con 2011 when Steven Spielberg dropped word during an Adventures With Tintin panel that he had a writer in the wings for the project. Uni launched the U.S. campaign last Thanksgiving during NBC’s NFL game with a TV spot, followed by a 60-second spot during this year’s Super Bowl.

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But wait a second — there are other films playing this weekend. What about last weekend’s triad? 20th Century Fox & Chernin Entertainment’s Spy is looking to drop a respectable 50%, maybe less, putting it at $14.5M. Current cume by Sunday would rise to about $55M. Insidious: Chapter 3 from Focus Features’ Gramercy is looking to emulate a similar second-weekend drop to its previous installment, about -66%, putting it at $7.7M for its second frame and a 10-day running cume of $37.9M. Entourage could see a 55%-60% decline with a gross from $4.1M-4.6M and a 12-day haul of $26.1M. —Anthony D’Alessandro

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