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Checkout Checkout Follow us Advertisement Retail Deloitte: 76% of Customers Satisfied With The High Street July 30, 2014 9:01 AM By square1 Share this article Facebook Icon Twitter Icon Whatsapp Icon Share this article Facebook Icon Twitter Icon Whatsapp Icon 76% of consumers are satisfied with the convenience offered on the high street, but eight in ten want greater variety of stores and more local retailers, according to new research published by Deloitte. The survey, which focused on the key opportunities and challenges facing consumer businesses operating on the high street also found that 60% are satisfied with the choice and selection of stores while 72% are satisfied with the safety of the high street. The report demonstrates how the dynamic of the retail market has changed in recent years, with the high street experiencing increased competition from out-of-town retail parks, and the growth in online shopping. In addition to these competitive pressures, high street retailers have also been squeezed in recent years by declining sales volumes, coupled with onerous long-term leases with upward only rent reviews. Kevin Sheehan, Head of Consumer Business for Deloitte Ireland, commented: “Consumers in today’s market have more sophisticated expectations of product, service, value and environment when compared to five years ago.” He said that technology has enabled consumers to take control of their shopping experience. “High street retailers, through the integration of certain technology solutions in store, can combat some of the competitive pressures enforced by online retailers and use the advances in technology to help reshape their business,” Sheehan said. The three areas consumers said that they were most dissatisfied with included parking facilities – as identified by 49% of respondents, followed by access to free internet services including WiFi (39%) and the number of public places including squares and public sitting areas (38%). The survey was carried out by Amárach as part of an omnibus survey with a total sample of 1,002 people between March 17-21 2014. © 2014 - Checkout Magazine by Genna Patterson Related articles Retail UK Consumer Mood Sinks To New Depths Despite Energy Bills Help Retail Britain's Tesco Under Pressure To Raise Staff Pay Rates After Rivals Hike Retail Target To Hire Up To 100,000 Holiday Workers, Offer Deals Earlier Retail Lidl GB Raises Staff Pay For Second Time This Year Advertisement Advertisement Recommended Reading 1 Drinks Actor Jamie Dornan Teams Up With Guinness To Launch Guinness NitroSurge 2 Drinks Beer Brand Launches 100% H20 'Guinness Clear' Ahead of Six Nations 3 Retail Who Is ...? Niall O’Connor, Group Managing Director, ALDI Ireland 4 Drinks Molson Coors Launches Madri Excepcional In Ireland Advertisement Related articles Retail UK Consumer Mood Sinks To New Depths Despite Energy Bills Help Retail Britain's Tesco Under Pressure To Raise Staff Pay Rates After Rivals Hike Retail Target To Hire Up To 100,000 Holiday Workers, Offer Deals Earlier Retail Lidl GB Raises Staff Pay For Second Time This Year Advertisement Stay Connected With Our Weekly Newsletter Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week Processing your request... Thanks! please check your email to confirm your subscription. {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} Something went wrong, please try again. {{/verifyErrors}} Sign up I agree to receive exclusive content, offers and updates to products and services from Checkout. I can change these preferences at any time. 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