5 ways to build trust with your ideal client | Content Clarity | Content Planning & Creation Made Easy About The Membership Blog Shop No products in the cart. £0 Cart Business 5 ways to build trust with your ideal client by pamela So, you’ve heard all about building the know, like & trust factor on social media and how important this is to brand building and turning followers into buyers online… But how on earth do you actually building trust with your ideal client through your content? Let me tell you 5 ways you can start to pepper this into your content and watch the results it has on your online engagement and reach. Understand their problems Knowing your ideal customer well will stand you in good stead, but it’s something that many businesses just don’t take the time to do, because they think it’ll be hard or expensive. But you can find out a lot about your customer from a simple survey or Insta poll. Make sure that you really understand how your offers can solve their problems (and I mean really!) Don’t just take that initial surface level problem, but scratch the surface and deep dive into what’s really behind it, the emotion, the stress, all the mini issues that initial problems casts off. Being able to call upon those in your content makes what you create really hit the spot and resonate with them. Show up consistently People need to see you show up regularly and consistently enough. Not everyone is ready to buy when they first discover you, so if you don’t hang around long enough in their social media feed, you’ll lose out on that sale and it’ll go to a competitor. So be consistent in your content. There’s so many different ways you can create content these days, which makes showing up easier than ever before! If you’re really struggling with creating consistent content, check out something called content repurposing. Be Yourself Don’t be afraid to show up for what your stand for. If you’re too vanilla, then you’re missing out on those deep connections with your audience. I’m not saying to go out and be spiky on purpose, but if you really love cats and can’t stand dogs… You need to be ok with losing the dog crowd (but the cat crowd will relate and love you deeper than ever before!) Be relatable Stories, example and non jargon terminology will always work well online. Talk about your experiences, past examples of work, personal life (where relevant) and you’ll find that people will be reaching out to you (that sounds amazing right!! All from just being yourself… How easy is that!) Show testimonials Social proof is a huge powerful way to build trust with your ideal client. Past examples of work, reviews, written or video are pure gold. So if you’re not already asking for reviews as part of your regular contact plan, be sure to! These 5 things will make it easier for people to connect with you on a whole new level online and spark with you. You’ll notice as a result your engagement and conversation will sky rocket. So it’s really worth persevering with. Pin Share Tweet Share WhatsApp « 3 of the most common content mistakes and how to avoid them 3 Things that every piece of content should answer » You may also like Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. HEY, I'M PAMELA MILLER A serial entrepreneur with 15 years + background in online marketing and an obsession for all thing content creation & passive income. I turned working from home into a number of viable businesses using content of all shapes and sizes to drive consistent leads & sales into them and I love to help others do the same. My passion, besides Harry Styles & Grey's Anatomy, is to show other entrepreneurs how to use their content more wisely and get better results with less effort. Search: Categories Youtube Instagram Pinterest Facebook Get your 30 FREE Reels/TikTok ideas to your inbox Keep consistent with these 30 business ideas for Reels/TikTok videos. Designed to take the weight off, so you can keep on running your business. Get your freebie now Quick links The Membership The Template Shop Cookie Policy Privacy Policy © Copyright Content Clarity 2022. Theme by Bluchic.