Get the GuideWarming up the enginesVisual RefuellingWe Recommend for youSuccess StoriesGet more Auto Insights AUTO PIT STOP. Global Insights to Speed Up Your Digital Campaign Results Get the Guide Global Insights to Speed Up Your Digital Campaign Results The car buying process has changed on many fronts, from the way people consume content to test drives and even the actual sales experience. With long hours at dealerships in the rear-view mirror, and digital touchpoints now key to keeping up with consumer behavior, auto brands can benefit from a clear overview of today’s market and trends. across the auto industry and partnered with TheContillery to provide creative tips that best shape your next car campaign on the open web. Outbrain collected the latest insights Get the GuideWarming up the enginesVisual RefuellingWe Recommend for youSuccess StoriesGet more Auto Insights Warming Up the Engines Automotive Trends + 71 million Vehicles are expected to be sold globally in 2021 vs 63.8 million in 2020. Source: Statista 2021 2.6 million electric vehicles (EVs) were sold on a global basis, up 160% on H1 2021 Source: Canalys 11.4 pieces of content is the average that a consumer needs prior to making a purchase Source: Forrester 92% of car buyers research online before they buy, and visit an average of 4.2 websites in the process. Source: Google/Kantar TNS, The Drive to Decide Survey 29.1% on H1 light vehicle sales YOY Regional Trends 39.2% on H1 sales YOY 25.2% on H1 sales YOY Biggest growths on Italy +51% | Spain +34% | France +20% 11.9% on H1 sales YOY 32.6% on H1 light vehicles sales YOY 29.1% on H1 light vehicle sales YOY 39.2% on H1 sales YOY 25.2% on H1 sales YOY Biggest growths on Italy +51% | Spain +34% | France +20% 11.9% on H1 sales YOY 32.6% on H1 light vehicles sales YOY How Native Advertising Fits The Auto Buying Experience Native, in-feed ad experiences that cut through the noise and win real attention Highly-trusted editorial environments for brand safety and reputation Immersive video ad experiences that drive discovery, consideration, and action among car shoppers Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post Advanced targeting capabilities based on interests, attributes, and audiences Get the Guide Native, in-feed ad experiences that cut through the noise and win real attention Highly-trusted editorial environments for brand safety and reputation Immersive video ad experiences that drive discovery, consideration, and action among car shoppers Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post Advanced targeting capabilities based on interests, attributes, and audiences Get the Guide Outbrain partnered with TheContillery to provide data-driven insights for a successful recommendation campaign using best practices and the most impacting visuals. We detected extremely high disparities in performance among the varied visual themes that a car can be placed in an ad. Also, visual performance might vary by vehicle type. Making a good association of models and themes is a key step to optimizing campaign performance. Performance of the varied visual cues: Get more Auto Insights Use the power of AI and machine learning to boost your creatives and get better performance for your native campaigns. Company Type*BrandAgencyAffiliatePublisherProgrammatic Platform Yes! I'm happy to get Outbrain emails on product updates, insights, and more. I can unsubscribe at any time. Yes, I would like a Native Ads expert to contact me by email. Send Me the Guide We Recommend Want to create highly engaging and converting content?We have helpful tricks to share. A lot of different factors may influence your performance, so test multiple headlines, images, targeting, and ad formats based on your objectives. The best consumer experiences are personalized. They’re also dynamic, meaning you’ll need to show a variety of placements and creatives to get the best response — and results! STATIC AD CLIP AD CAROUSEL AD NATIVE AWARENESS+ AD Get the Guide Even the most engaging creatives targeted to the perfect audiences aren’t enough to maximize your ROAS without the proper bid strategy. (CBS) uses our machine learning and AI methodology to optimize and auto-adjust your bid strategy in order to hit your campaign goals. Conversion Bid Strategy Get the Guide Outbrain is efficient at engaging new and existing audiences. Set the right KPIs to measure your success beyond the simple click. Engagement KPIs - Landing rate, Time Spend, New Visitors, Repeated Visits, High Value Actions such as collecting Leads through the forms of Car Configurator, Store Locator, Brochure. Examples: Get the Guide Success Stories Awareness Care by Volvo Generates Awareness for its New Subscription Model Consideration Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall 4X Higher CVR With Retargeting 4X Higher CVR With Lookalike Audiences 33% Brand Message Recall +20% on Brand Recommendation +11% CVR Vs. Average Of Other Channels +32% CPC Vs. Social Conversion Honda Maximizes Conversions for Showroom Campaign using Outbrain’s Conversion Bid Strategy Get the GuideGet the Guide Start Your Campaign Outbrain is a leading recommendation platform for the open web. Our technology enables one-third of the world's online consumers to discover new things through recommendation feeds on their favorite media and connects advertisers to these audiences to grow their business. Outbrain partners with publishers and marketers in more than 55 countries worldwide and is headquartered in New York City, with offices in 18 cities worldwide. 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