Internet overtakes TV as kids’ top media pastime Subscribe Advertise Media Info Terms & Conditions for Advertisers Mechanical Data Broadband TV News Independent. Since 2003 Home News Line Central & East Europe People TV On Demand/VOD IPTV Cable Satellite Terrestrial Distribution Business Tech Columns Chris Dziadul Julian Clover Robert Briel Events Events Diary BTN Events Events Coverage Submit the details of your event Features Resources White Papers Internet overtakes TV as kids’ top media pastime November 16, 2016 10.03 Europe/London By Julian Clover The use of the internet by children has reached an all time high with pre-schoolers spending over an hour a day online. A new report from the regulator Ofcom, Children and Parents: Media Use and Attitudes, shows children aged 5 to 15 are spending around 15 hours a week online, greater than the amount spent watching TV. Meanwhile, weekly viewing has dropped from 14 hours 48 minutes in 2015 to 13 hours 36 minutes in the last year. Jane Rumble, Ofcom Director of Market Intelligence said: “Children’s lives are increasingly digital, with tablets and smartphones commanding more attention than ever. Even so, families are finding time for more traditional activities, such as watching TV together or reading a bedtime story.” YouTube is one of the most popular online destinations for children to watch content, with around three quarters (73%) of those aged 5-15 using the video site. Pre-school children also enjoy YouTube, but will pick TV-like content such as cartoons and mini-movies. Ofcom’s research shows that TV still plays an important role in children’s lives with nine in 10 still watching, generally every day, and the largest number of children watching at peak family viewing time, 6 – 9pm. In their pre-to-early teenage years, children prefer smartphones to tablets. The proportion of children owning one is up from 35% to 41% in the last year. One in three tweens (8-11s), and eight in 10 older children (12-15s) now have their own smartphone. However, despite the rise in electronic devices, reading is the third most popular activity with primary school aged children (62%) beating newer activities such as watching online video clips (47%), instant messaging (10%) and watching music videos (11%). Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to share on LinkedIn (Opens in new window) Click to share on WhatsApp (Opens in new window) Related Filed Under: Newsline, Research Tagged With: Kids, Ofcom, UK Edited: 16 November 2016 20:59 About Julian Clover Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com. Latest News Roku to distribute TV5MONDEplus around the world SPI/Thema to distribute channels in Asia-Pacific Katharina Behrends named MFE’s general manager in the DACH Lithuania rejects Russian TV channel ban complaint Bright future for terrestrial TV in Czech Republic Q & A Q&A with Jim Owens, CommScope Broadband TV News speaks with Jim Owens, Sr. Director, Product Management, Advertising and Video Optimisation, CommScope, about the company’s activities and plans for the future. Watch Video Strong’s Tony Strutt on building long term partnerships – Roundup IBC2022 Dotscreen’s Stanislas Leridon on getting the UI right – Roundup IBC2022 Broadpeak’s Damien Sterkers on opening up CDNs – Roundup IBC2022 RDK’s Jason Briggs on new milestones for the open source software platform – Roundup IBC2022 Free Ebook eBook: The Full Guide to IP Monitoring IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...] Broadband TV News Subscribe About us Contacts Logos & Pictures Privacy Policy Terms and Conditions Advertising Media Info Terms & Conditions Mechanical Data Video Services News Latest Central & East Europe TV Tech Streaming Cable Satellite Terrestrial IPTV Business People Events Events Diary BTN Events Submit the details of your event Media Meet & Greet Broadband TV News PO Box 499 Cambridge United Kingdom CB1 0AH news@broadbandtvnews.com Connect with Us Copyright © 2022 Broadband TV News LLP · Log in Loading Comments... Write a Comment... Email (Required) Name (Required) Website