A Three-Part Plan for Upgrading Your Marketing Department for New Challenges | Kellogg School of Management Skip to main content Evening/Weekend MBA Program application deadline approaching on Sept. 28 + Faculty Staff Alumni Companies + Recruiters Media Students The Experience The Experience People Diversity & Inclusion Campuses Global Opportunities Career Impact History & Innovations COVID-19 Updates Convocation Ceremony Degree Programs Degree Programs Full-Time MBA Evening & Weekend MBA Executive MBA Doctoral MS in Management Studies Certificate Program for Undergraduates Which Program is Right for Me? Academic Calendars Executive Education Executive Education Online Programs Programs for Individuals Nonprofit Programs Programs for Groups The Kellogg Advantage Contact Executive Education Request a Brochure Find a Program News News + Stories News + Stories about: Alumni Network Applying to Kellogg Career Journeys Diversity, Equity & Inclusion Global Impact Student Stories Kellogg Magazine Kellogg Insight See All News + Stories Academics + Research Academics + Research Faculty Directory Academic Departments Research Centers Research + Books Case Studies Faculty Recruiting Faculty Teaching Awards Kellogg Insight Data Analytics Entrepreneurship Family Business Healthcare Leadership & Organizations PE/VC Social Impact See All Topics Admissions Admissions Full-Time MBA Admissions Evening & Weekend MBA Admissions Executive MBA Admissions MS in Management Admissions PhD / Doctoral Admissions Undergraduate Certificate Admissions Admissions Events Financial Aid Office APPLY The Experience The Experience People Diversity & Inclusion Campuses Global Opportunities Career Impact History & Innovations COVID-19 Updates Convocation Ceremony Degree Programs Degree Programs Full-Time MBA Evening & Weekend MBA Executive MBA Doctoral MS in Management Studies Certificate Program for Undergraduates Which Program is Right for Me? Academic Calendars Executive Education Executive Education Online Programs Programs for Individuals Nonprofit Programs Programs for Groups The Kellogg Advantage Contact Executive Education Request a Brochure Find a Program News News + Stories News + Stories about: Alumni Network Applying to Kellogg Career Journeys Diversity, Equity & Inclusion Global Impact Student Stories Kellogg Magazine Kellogg Insight See All News + Stories Academics + Research Academics + Research Faculty Directory Academic Departments Research Centers Research + Books Case Studies Faculty Recruiting Faculty Teaching Awards Kellogg Insight Data Analytics Entrepreneurship Family Business Healthcare Leadership & Organizations PE/VC Social Impact See All Topics Admissions Admissions Full-Time MBA Admissions Evening & Weekend MBA Admissions Executive MBA Admissions MS in Management Admissions PhD / Doctoral Admissions Undergraduate Certificate Admissions Admissions Events Financial Aid Office Faculty Staff Alumni Companies + Recruiters Media Students Directions Contact Events Evening/Weekend MBA Program application deadline approaching on Sept. 28 + Faculty CONTACT US Take Action Faculty CONTACT US Home | Faculty & Research Overview | Research Research Details Faculty & Research Overview Faculty Directory Departments Research Centers Research Case Studies Faculty Recruiting Faculty Teaching Awards Events News Kellogg Insight Magazine Contact A Three-Part Plan for Upgrading Your Marketing Department for New Challenges, Strategy & Leadership Type Article Author(s) Philip Kotler Date Published 2004 Citations Kotler, Philip. 2004. A Three-Part Plan for Upgrading Your Marketing Department for New Challenges. Strategy & Leadership. 32(5): 4-9. KELLOGG INSIGHT Explore leading research and ideas Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers. learn more COURSE CATALOG Review Courses & Schedules Access information about specific courses and their schedules by viewing the interactive course scheduler tool. LEARN MORE DEGREE PROGRAMS Discover the path to your goals Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture. learn more Kellogg School of Management Northwestern University 2211 Campus Drive Evanston, IL 60208 847.491.3300 Contact Us﻿ Maps & Directions﻿ Campuses Chicago, IL Evanston, IL Miami, FL Global Network Campuses Beijing Hong Kong Tel Aviv Toronto Vallendar Apply Now﻿ Request Information﻿ Attend an Event﻿ Give LinkedIn Facebook Instagram Twitter YouTube © Kellogg School of Management at Northwestern UniversityAll rights reserved. Kellogg Policies Accessibility Feedback Sitemap