Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact – Beet.TV Skip to content Beet.TV Search for: Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin. At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising industries to embrace racial diversity. He stressed diversity as both the right thing to do, and as a crucial business imperative. After he spoke to several hundred at the Cannes in Color event, we sat down with Alvin Bowles, VP of Facebook and head of global publisher sales and operations, to unpack the importance of Pritchard’s message. In our interview, he addresses the challenges and opportunities in making changes. Identifying himself as one of the few Facebook VP’s of color, he spoke about the importance of encouraging young people to join tech companies, including those without computer backgrounds. Bowles is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program. This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G. This series is sponsored by true[X]. Please find more segments on this page. By Andy Plesser on July 3, 2018 July 12, 2018 @beet_tv Cannes in Color, an I.D.E.A. Initiative at Cannes Lions 2018 hosted by Spotify and P&G and presented by true[X], Beet.TV at Cannes Lions 2018 Embed Code Share: Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact Direct Link: Embed Code: Tweets by Beet_TV Leave this field empty if you're human: Recent Videos Disaster Strikes Puerto Rico and The Boys & Girls Clubs Steps In with Community Action SAN JUAN – While only a category 1 hurricane, the slow-moving Fiona dumped excessive amounts of rain on the island, creating widespread destruction and power and water outages for most of the residents. As things slowly come back, the Boys & Girls Clubs of Puerto Rico are providing essential services, notably hot meals distributed at […] Solving Measurement Starts At Home: Blockgraph’s Manningham In a fragmented media world with various mobile viewing options, the best chance at stitching together a single viewer profile is still at home. 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