LimeRoad raises $30M in Series C round from Tiger Global, Matrix and Lightspeed Get Alerts On WhatsApp Subscribe Sign In Search Private Equity Venture Capital M&A Industry Finance Consumer Healthcare Infrastructure TMT Manufacturing Real Estate Vcc TV LP Corner Web3 Startups Unlock Reports The Unicorn Advertisement Home TMT LimeRoad raises $30M in Series C round from Tiger Global, Matrix and Lightspeed LimeRoad raises $30M in Series C round from Tiger Global, Matrix and Lightspeed By Priyanka Sahay 30 Mar 2015 Gurgaon-based A.M. Marketplaces Pvt Ltd, which runs social commerce platform LimeRoad.com, has raised $30 million (Rs 188 crore) in Series C round of funding from existing investors led by Tiger Global, the company said on Monday. Matrix Partners and Lightspeed Venture Partners also participated in the round. The startup was set up by Suchi Mukherjee, who has worked with the executive management team of Skype, along with Manish Saksena, former COO of Tommy Hilfiger India, and Ankush Mehra, former head of supply chain at Reliance Hypermarkets. The company operates an online social platform for women to discover, share and shop lifestyle products. Advertisement The platform covers apparel, accessories, including footwear and bags, as well as home and living. LimeRoad has been nurturing a hyperactive community that takes products from thousands of sellers from across the country and shows users how to transform, say, even a basic white t-shirt. The firm says its community posted more than 1.5 million style statements as “scrapbooks” last month alone, with per day postings reaching more than 100,000, achieving 100x growth in less than a year. Advertisement Co-founder and CEO Suchi said 80-85 per cent of the firm's orders come from organic traffic. She did not give specific statistics but said LimeRoad's gross merchandise value (GMV) grew 7x in the last 12 months and app usage has grown more than 38 times in the last six months. Lee Fixel, partner, Tiger Global, said: “The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for smaller brands to thrive. We love this approach and are investing behind it and behind the team executing the strategy.” In May 2014, it had raised $15 million in Series B round of funding led by Tiger Global. Lightspeed and Matrix had participated in that round too. In October 2012 Matrix and Lightspeed had co-led a $5 million round of funding in the startup. Advertisement Other startups in the social e-commerce space are also attracting investors’ interest. In January, Hyderabad-based Thinkbits Internet Technologies Pvt Ltd, the company behind social commerce startup VioletStreet.com, raised $315,000 (about Rs 2 crore) in angel funding from former Bank of America senior vice president Venkat Vallabhaneni, and angel investor Srinivasa Rao Paturi. (Edited by Joby Puthuparampil Johnson) Advertisement LimeRoad.com Share article on Leave Your Comments Please enable JavaScript to view the comments powered by Disqus. Please enable JavaScript to view the Get daily update with our newsletter Subscribe Now ! Subscribe to Newsletter Advertisement Articles Premium TMT Byju's misses payment deadline to clear dues in Aakash deal People Kotak Group makes key leadership changes Premium Finance Deals Digest: Companies raise $756 mn this week Finance Light Microfinance raises Series B funding from BII, others Consumer Amazon extends four-hour delivery to 50 locations in India Finance Sea of red across Indian markets; Sensex turns negative for the year Advertisement About Us Advertise with us Contact Us Copyright Privacy Policy Terms of use Company Listing Tag Listing Our Products : TechCircle VCCEdge Events Training SalesEdge Copyright © 2022 VCCircle.com. Property of Mosaic Media Ventures Pvt. Ltd. Open APP