Why Mobile Sales Force Automation is Key to Your Business Strategy? Menu Close Products General Trade Unlock higher productivity and smart decision making with the power of real-time sales data. ModMart Get unparalleled visibility on promoter performance, merchandising and in-store execution. Van Sales Empower your teams with complete automation to capture demand , dispatch and collect in one go. Institutional Sales Amplify your field productivity with digitized workflows to automate mundane tasks. FA Analytics Enable your mid-managers with deep insights for better on-ground performance. Flexi Trend Reports Make bold, informed decisions with flexible reporting to propel your business onto a faster growth trajectory. Quick viz Accomplish more with mobile-friendly, personalized trend visualizations that enable faster actions. Online DMS Experience a unified approach to implement your distribution strategies, forecasting models and data driven decisions. Rural DMS Get standard DMS features on the mobile itself to help your distributors do all basic tasks even without network coverage. FA Retail Connect Call your retailers directly to know their requirements & ongoing challenges with a simple web-based order booking system. Expense Management Simplify and Automate your TA & DA claims to give your teams peace of mind. Innovations FA Flo Streamline any type of business complexities in the CPG Industry with Automated Workflows. Beat-o-meter Optimize the number of orders per beat with algorithm-based outlet suggestions. FA Battleground Bring happiness, competition and excitement to your team with gamification. Contactless SFA Ensure business continuity and brand reach sitting anywhere. Manager Joint Working Make Middle Management more accountable by setting the right KPIs. Must Sell Assortment Grab a bigger piece of the pie with targeted product strategy. FA Near Peer Identify opportunities to upsell and cross-sell across unmapped outlets. Market Intelligence Capture outlet realities, competitor activities and customer preferences with in-app surveys. Customer Success Success Stories See how Great Brands are transforming their GTM strategies across CPG value chain. Knowledge Center Blogs The best source of information on sales and distribution, sales tips and industry best practices. eBooks A holistic knowledge repository for charging-up your Go-to-Market strategies. Careers & Culture People Philosopy & Culture We are ready to take you on a ride on our bus. Let's get you onboarded. Newsroom Products General Trade Unlock higher productivity and smart decision making with the power of real-time sales data. ModMart Get unparalleled visibility on promoter performance, merchandising and in-store execution. Van Sales Empower your teams with complete automation to capture demand , dispatch and collect in one go. Institutional Sales Amplify your field productivity with digitized workflows to automate mundane tasks. FA Analytics Enable your mid-managers with deep insights for better on-ground performance. Flexi Trend Reports Make bold, informed decisions with flexible reporting to propel your business onto a faster growth trajectory. Quick viz Accomplish more with mobile-friendly, personalized trend visualizations that enable faster actions. Online DMS Experience a unified approach to implement your distribution strategies, forecasting models and data driven decisions. Rural DMS Get standard DMS features on the mobile itself to help your distributors do all basic tasks even without network coverage. FA Retail Connect Call your retailers directly to know their requirements & ongoing challenges with a simple web-based order booking system. Expense Management Simplify and Automate your TA & DA claims to give your teams peace of mind. Innovations FA Flo Streamline any type of business complexities in the CPG Industry with Automated Workflows. Beat-o-meter Optimize the number of orders per beat with algorithm-based outlet suggestions. FA Battleground Bring happiness, competition and excitement to your team with gamification. Contactless SFA Ensure business continuity and brand reach sitting anywhere. Manager Joint Working Make Middle Management more accountable by setting the right KPIs. Must Sell Assortment Grab a bigger piece of the pie with targeted product strategy. FA Near Peer Identify opportunities to upsell and cross-sell across unmapped outlets. Market Intelligence Capture outlet realities, competitor activities and customer preferences with in-app surveys. Customer Success Success Stories See how Great Brands are transforming their GTM strategies across CPG value chain. Knowledge Center Blogs The best source of information on sales and distribution, sales tips and industry best practices. eBooks A holistic knowledge repository for charging-up your Go-to-Market strategies. Careers & Culture People Philosopy & Culture We are ready to take you on a ride on our bus. Let's get you onboarded. Newsroom Request a Demo Request a Demo SaaS Trends, Sales Force Automation Why Mobile Sales Force Automation is Key to Your Business Strategy? Rashmi Kapse February 1, 2017 Share Our Post : SaaS Trends, Sales Force Automation Why Mobile Sales Force Automation is Key to Your Business Strategy? Rashmi Kapse February 1, 2017 Share Our Post : Digital technology is transforming the global business environment today by successfully capturing complex data and converting them into detailed yet meaningful insights. While mobility is an integral part of an effective business strategy for organizations worldwide, there’s a challenge. A fair share continue to grapple on an appropriate approach that enhances revenue and productivity at the same time. Despite technological revolutions, a prime challenges sales organizations faces today is depending on human intervention to manage sales cycle. The following factors gives rise to perpetual inefficiencies that affect business operations: Inability to carry management tools on the go Complex data collection process Prioritizing opportunities Thus, sales teams must be equipped with applications that enhances productivity and generates revenue. This is an ideal approach to release the logjams in the sales cycle mechanism. Mobile sales force automation principles exactly addresses these issues and streamlines the complex data collection process. It provides a reliable mechanism to measure and report outcomes. This article aims to closely determine the effectiveness of mobility as a critical component in formulating business strategies for optimizing efficiency. Why is it the right time to integrate mobility in the business architecture? The Smartphone adoption is rapidly expanding in India. According to a recent report published by IAMAI and KPMG, the number of mobile internet users in India will double from an existing 159 million mark by 2017. Resonating with the government’s Digital India initiative, India’s internet penetration is likely to reach 50% by 2018 from a mere 26% in 2015. On the other hand, the FMCG industry is estimated to grow phenomenally at the rate of 14% in 2015-2025 as compared to 12% in the last decade. Several factors such as rise in household income, nuclear household set-up, removal of entry barriers and nearly 100Mn youth entering the workforce will account for the growth in this industry. The key determinant will be automation at this stage to optimize opportunities. Therefore, marketers should build focus on acquiring larger customer base and expanding geographies by implementing mobility. In addition, enabling the sales force with automation tools is the need of the hour to increase operational efficiency and achieve larger objectives. Relevant statistics eMarketer, online research, and data firm, in a recent report, indicates that India is the 3rd largest Smartphone market in the world. It implies that mobile internet users heavily engage in regular mobile transactions. It includes services such as ticketing, mobile banking, loyalty programs, sale-purchase of content services, and information services on mobiles. Location-based services are gathering a steady momentum as organizations invest in mobile applications to grow businesses, simplify challenges, and enhance performance. How Mobile Sales Force Automation creates a competitive business edge? Organizations are increasingly embracing mobility in the operational workflow to expand to larger geographies while integrating efficiency in businesses. Some of the key benefits of mobile internet applications to enhance operational efficiency are: Consistently track workflow New mobile technology advancements aid in effectively managing sales force even on the go. Managers can adequately spend time with their sales teams across multiple locations without limiting to an indoor workspace through SFAs. It has far-reaching benefits for an organization in terms of efficiency, cost reliance, timeliness, and customer satisfaction. The mobile business management platform enables to track, supervise, monitor, and customize responses aiding in quick decision making. Sales force automation applications, therefore, turn a simple mobile device into a powerful tool to manage business communication at all times. Increased productivity Marketers often have to determine additional solutions required by salesforce to simplify manual data collection in the sale-cycle process. This affects productivity, shifts the center from focusing on core issues, and slows down effective business time. In order to minimize these drawbacks in the traditional retail model, sales enablement tools are adopted. These include mobile SFA’s that provide meaningful insights, feedback, and inventory led issues in real-time. This allows marketers to pinpoint actual issues and establish a control mechanism. Thus, events like tracking activity from lead to close, monitor campaigns, and provide relevant information to sales teams are key. Creating a knowledge document It is important that salesmen in a traditional set-up must be equipped with adequate training to deliver better performance. Regularly upgrading them through training sessions and recording interactions on the mobile platform helps build a comprehensive mobile-ready knowledge document. Further, this can be used for reference and research purposes in the business. The other reasons that support SFA in businesses include increased cost efficiency, time-saving, competitive edge, and revenue enhancement. The lightning advancement in mobility, therefore, has created vast commercial opportunities, and marketers are optimizing on this new wave of communication. It has helped businesses to attract new customers, augment revenue, and improve customer service. While all segments are growing independently, we await to see if the several pillars of the economic environment collaborate to bridge the current demand-supply network gap. About Post Author Rashmi Kapse Rashmi is a Content Specialist at FieldAssist. After spending 11 years in the Executive Search business she decided to change tracks and follow her passion for writing. For the past 8 years, she has been writing on Sales Tech, HR Tech, FMCG, Consumer Goods, F&B and Health & Wellness. See author's posts Search Search Never Miss A Post! 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