Can the product of non-zero ideals in a unital ring be zero? Let $R$ be a ring with unity and $0\neq I,J\lhd R.$ Can it be that $IJ=0?$
It is possible in rings without unity. Let $A$ be a nontrivial abelian group made a ring by defining a zero multiplication on it. Then any subgroup of $S$ of $A$ is an ideal, because for any $a\in A,$ $s\in S,$ we have $$sa=as=0\in S.$$ Then if $S,T$ are nontrivial subgroups of $A,$ we have $ST=0.$
A non-trivial ring with unity cannot have zero multiplication, so this example doesn't work in this case. So perhaps there is no example? I believe there should be, but I can't find one. If there isn't one, is it possible in non-unital rings with non-zero multiplication?

Let $R=K[x]/\langle x^2\rangle $ for some field $K$, and let $I=J=\langle x\rangle $. Then these ideals are non-zero, but the product of any pair of elements from $I=J$ has a factor of $x^2$, so is zero in $R$. So $I^2=IJ=J^2=0$.
