Showing $||L|| = \sup_{x,\, y\, \in H,\, x,\, y\, \neq 0} \frac{|\langle Ax,y\rangle|}{||x||\cdot ||y||}.$ 
Prove that, for a Hilbert space $H$ and a linear bounded operator $L:H \to H$ such that the domain of $L$ is $H$, $$||L|| = \sup_{x,\, y\, \in H}_{ x,\, y\, \neq 0} \frac{|\langle Ax,y\rangle|}{||x||\cdot  ||y||}.$$

So far I am struggling, mostly to find out where $y$ comes into play. Here's my attempt:
$$||L|| = \sup_{||x||<1} ||Lx|| = \sup_{x \neq 0}\frac{||Lx||}{||x||} = \sup_{x,y \neq 0}\frac{\langle x,y\rangle}{||x||}.$$
Would someone help me with the next few steps please?

Note that $$|\langle Ax, y\rangle |\le \|Ax\|\cdot \|y\|.$$ So, 
$$\frac{|\langle Ax, y\rangle |}{\|x\|\cdot \|y\|}\le \frac{\|Ax\|}{\|x\|}.$$
Thus
$$||L|| = \sup_{x,y \in H, x,y \neq 0} \frac{|\langle Ax, y\rangle|}{||x||\cdot  ||y||}\le \sup_{x\in H, x \neq 0}\frac{\|Ax\|}{\|x\|}. $$
On the other hand, for $x=y$ you get the desired equality.
