Non trivial “multiplications” on $\mathbb{R}^2$ What are all the continuous and associative binary maps $M: \mathbb{R}^2 \times \mathbb{R}^2     \rightarrow \mathbb{R}^2$ that satisfy $M(x,y+z) = M(x,y) + M(x,z)$?
Besides the 0 constant function, and the identity multiplicative map $M((x_0,x_1),(y_0,y_1)) = (x_0y_0, x_1y_1)$ The theory of the complex numbers gives our first non trivial specimen: $M((x_0,x_1),(y_0, y_1)) = (x_0y_0-x_1y_1, x_0y_1+x_1y_0)$
How to find the rest? If there are any? Posing this as a system of two functional equations (associativity, distributivity over addition) seems like a natural direction but i lack machinery to turn that into a general solution. 

Along the functional equation approach: we are looking for solutions to the following system of equations 
$$M(x,M(y,z)) = M(M(x,y),z)$$ 
$$M(x,y+z) = M(x,y)+M(x,z)$$

Let $z=a+bi$ with $b\ne0$. Then $\mathbb C=\mathbb R[z]$. In particular, $1,z$ is a basis for $\mathbb C$ over $\mathbb R$. In this basis, multiplication is given by
$$
\begin{align}
(x_1,y_1)(x_2,y_2)
&=(x_1+y_1 z)(x_2+y_2 z)
\\&=x_1 x_2 + y_1 y_2 z^2 +(x_1 y_2 +x_2 y_1)z
\\&=(x_1 x_2 - y_1 y_2(a^2+b^2))+(x_1 y_2 +x_2 y_1+2a)z
\\&=(x_1 x_2 - y_1 y_2(a^2+b^2),x_1 y_2 +x_2 y_1+2a)
\end{align}
$$
