$Why$ is the axis of symmetry of a parabola $-{b\over 2a}$ and ${not}$ ${b\over 2a}$? I'm working on a lesson plan for my students regarding completing the square for a parabola, and I've done the following:

$$\begin{align}ax^2+bx+c &= a\left(x^2+{b\over a}x\right) + c \\ & = a\left(x^2+{b\over a}x+{b^2\over 4a^2}-{b^2\over 4a^2}\right)+c \\& = a\left(x^2+{b\over a}x+{b^2\over4a^2}\right) - a{b^2\over4a^2} + c \tag{$*$}\\ &= a\left(x^2-2hx+h^2\right)-ah^2+c \tag{Let $h=-{b\over 2a}$}\\ &=a(x-h)^2 + c-ah^2 \\ &= a(x-h)^2+k.\tag{Let $k=c-ah^2$}
\end{align}$$

This gives us the standard form of a parabola we all know and love to pick out the vertex of the parabola, but how am I going to justify the selection of $\displaystyle h = -{b\over2a}$ over $\displaystyle h={b\over 2a}$? The selection is to give us the axis of symmetry $\displaystyle x=-{b\over2a}$, of course, but how do I explain why the negative gives us the axis of symmetry? I found a demonstration here, but for my purposes it seems like a chicken-and-egg situation: I haven't discussed the quadratic formula yet, which I will be proving the quadratic formula as part of the lecture, but I need to discuss completing the square first. So it seems kind of silly to use the quadratic formula to prove a result that will be used to prove the quadratic formula.
I know that by definition, the axis of symmetry is the line where any two $x$ values of the quadratic equation $ax^2+bx+c$ have the same $y$ value. But I'm stuck with trying to find these $x$-values otherwise. Do I need to reorganize my lesson plan? 

First show that the parabola 
$y=ax^2$ is symmetrical about the $y-$axis ($x=0$). 
Displacing it by $c$ vertically gives 
$y=ax^2+c$
which is also symmetrical about $x=0$.
Moving it by $h$ to the left gives 
$y=a(x-h)^2+c$
which is symmetrical about $x-h=0$ or $x=h$. 
From the equation given
$$ax^2+bx+c=a\left(x+\frac b{2a}\right)^2+c-\frac {b^2}{4a}$$
which is symmetrical about $x+\dfrac b{2a}=0$ or $x=-\dfrac b{2a}$.
