Explanation for the Wilson Score Interval? I'm looking at this blog to try to understand the Wilson Score interval. I understand it somewhat, but I'm confused by the part under the title "Excerpt". In particular, I don't understand what he's calling the "Interval equality principal" and how he arrived at the below graph:

Could someone elaborate on it, or really just explain how/why the Wilson Score Interval is arrived at from the basic Wald Interval (normal approximation)? Basically, what I'm trying to understand is why the Wilson Score Interval is more accurate than the Wald test / normal approximation interval?

The explanation of "interval equality principle" was impossible for me to readily understand. However, it is not needed to know why the Wilson score interval works. The Wilson interval is derived from the Wilson Score Test, which belongs to a class of tests called Rao Score Tests. It relies on the asymptotic normality of your estimator, just as the Wald interval does, but it is more robust to deviations from normality. Case in point: Wald intervals are always symmetric (which may lead to binomial probabilties less than 0 or greater than 1), while Wilson score intervals are assymetric. 
Wilson intervals get their assymetry from the underlying likelihood function for the binomial, which is used to compute the "expected standard error" and "score" (i.e., first derivative of the likelihood function) under the null hypotheisis. Since these values will change as you very your null hypothesis, the interval where the normalized score (score/expected standard error) exceeds your pre-specified Z-cutoff for significance will not be symmetric, in general. 
In basic terms, the Wilson interval uses the data more efficiently, as it does not simply aggregate them into a a single mean and standard error, but uses the data to develop a likelihood function that is then used to develop an interval.
