Headbands of Hope
Headbands of Hope was envisioned by Ekstrom after an internship at the Make-A-Wish Foundation in 2011. Noticing that many girls who received treatment preferred wearing headbands instead of wigs, Ekstrom began to work distributing headbands to them. The organization launched in April 2012. By January 31, 2013, the organization had donated more than 3,000 headbands. The style of delivery, sending the headbands to hospitals rather than individual patients, was taken from TOMS Shoes, a supporter of the organization. Other products include shirts and bumper stickers. The headbands, made in a variety of shapes and sizes, are mostly adjustable. They are tagged and branded in their warehouse in Cornelius, North Carolina. Ekstrom chose the company with help from the College of Design and the College of Textiles at North Carolina State University, where she graduated. Styles are determined by Ekstrom and her team of designers, who look at popular trends . Outside the United States, production has extended to Canada and is distribution is planned to expand in Peru in 2014. The headbands are marketed by representatives on college campuses. By January 2013, there were over 20 representatives The "Hope Club," allows cancer patients who have received headbands to post photos and biographies. The enterprise has received recognition from both NBC's Today Show and Fitness Magazine. Recently, the organization has started marketing more general headwear through Headwear of Hope, donating headwear to young boys undergoing cancer treatment. Like the parent organization, along with each item it donates $1 to the St. Baldrick's Foundation . A recent startup 2017 in Providence, Rhode Island called "Impact Everything" uses the slogan "Every Purchase has a Purpose", The company only sells items that have some form of a donation to a cause, seeks wholesalers that hire "marginalized people", and currently contributes to 12 different causes. Wholesale companies include "Headband of Hope" and for every headband purchased "Impact Everything" donates a headband directly to a child with cancer at Hasbro Children's Hospital.
Marketing
For every item sold, a headband is donated to a child battling cancer.