O'Reilly on Advertising
# When Ads Go Too Far
# So You Want to Be a Voice Actor
# Celebrities In Advertising
# A Brief History of Advertising
# The Science of Advertising
# David and Goliath Ad Stories
# Music in Advertising
# The Sparhawk Beer Story (AKA "From Suits to Nuts")
# The Five Men Who Invented My Job
# The Wrath of Cannes
# Humour in Ads
# The Art of the PSA
# In Radio, You Are the Art Director
# Greatest Beer Ads
# International Ads – A Look Around The World
# The Importance of Branding
# Using Music as a Character
# Advocacy Ads – Selling an Idea, Not a Product
# Moments – Moments That Made Commercials Great
# Campaigns
# Good Briefs, Bad Briefs, Ugly Briefs
# The Great Debate – Creative vs Effective
# Great Writing
# Fashions in Ad Creative – Trends
# Desert Island Reel – Terry's Favourite Spots of All Time
Episode list
It also examined why some advertising campaigns win or fail, how good copywriting can make a difference, and also trends in ad creativity.