Forsman & Bodenfors
Their first major client was the local newspaper "Göteborgs-Posten" in 1988. A year later they got their first client in Stockholm when they signed a deal with food company Semper. Other clients since then include IKEA, Volvo cars and UNICEF. In The Directory Big Won Rankings for 2012 Forsman & Bodenfors were ranked 10th among the top agencies in the world, and second among Top Digital agencies. In 2015, the agency recorded $40 million in revenue, and was the creator of the "Epic Split" advertising campaign for Volvo starring Jean-Claude Van Damme. In June 2016, the company was acquired by MDC Partners Inc. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.” In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. KBS and Forsman & Bodenfors are joining forces under the Forsman & Bodenfors name. Sitting at the helm of this new entity will be global executive chairman Anna Qvennerstedt (former copywriter, senior partner and chairman at the standalone F&B) and global CEO Guy Hayward (who previously held that title at KBS).
History
Forsman & Bodenfors (F&B) is a Swedish advertising agency, founded 1986 in Gothenburg.