I have read this magazine on and off for a several year and want to add my 2 cent . yes , the magazine do have many ad for business opportunity . but this be exactly something I want to read and evaluate , the marketplace of business opportunity . many of these be franchise opportunity , which be exactly where the first time entrepreneur should start . the article be generally well write and many will obviously be useful , but not all . the value of each article often depend on where you be in the business creation process . it be not until I read the e-myth Revisited that I understand the value of these franchise . this magazine slice and dice the franchise by many metric to help you find one where you be most likely to both succeed and be happy . the magazine be easily worth more than the price to any person seriously start or build a small enterprise . Hope this have be helpful to the entrepreneur out there .