I recall the first issue that I ever see of COWBOYS & INDIANS magazine . Tom Selleck grace the cover , tout a story about Selleck and he newest western , CROSSFIRE trail . the story be marvelous . shortly after buy this copy from a newsstand I subscribe . as I examine each ensue issue of C&I; one fact become quite clear to I : c&i; be all about play cowboy and Indians . other than a few well-placed story about some of the West 's most notable character , each magazine be pack with silly ad for supposedly acceptable western wear , `` Society '' page that feature the face of mostly unknown individual who be on hand for the latest obscure `` western award '' or some off-the-beaten-track wine tasting . in fact , just today I take the current issue of C&I; and tear out all the advertisement and other nonsense that , in my thinking , really have not any business show up in a magazine about the real West . to my dismay I excise nearly seventy page or almost half of the magazine ! admittedly , most of the cover story have be great . but every once in a while the editor seemingly can not resist throw in character like Jewel , Hilary Duff , Arnold Schwarzenegger or Lance Armstrong , individual who be , when it boil right down to it , about as truly western as Caroline Kennedy ! after all , it take more than live in a western state -lrb- or even be the governor of one -rrb- to really be a westerner . in the end it be all what I call the `` pseudo-west . '' as artificial as a wooden nickel . I have hope that , as the subtitle of the magazine assert , COWBOYS & INDIANS be `` the Premier Magazine of the West . '' instead I be overwhelm and disappoint at how the publisher and editor of this magazine have simply make the West a sort of cheap dodge . they seem to view it as more of a decorative theme or as a fashion style than as a actual lifestyle . the actual title of the magazine might well be `` let 's - play-like-we be - Really-Western-Folks ! '' of course , there be likely a demographic that fit here , man and woman who would not recognize a real horse if it lope up and step on ` em . but then , I be talk about find magazine that really reflect a western lifestyle . if you agree with I you would be much better serve to pass on C&I; and subscribe to western horseman . the horseman