+ 's : run cool in my friend rig -lrb- 13 degree Celsius lower than a 4770 -rrb- relatively quiet even under load not a power hog seem to like dx11 - 's : a hd 6850 can beat it in almost anything that be not dx11 a lot of game be not dx11 as of yet other thought : I research this card pretty extensively go in and know how it fare against other amd\/ati card in the $ 100-150 range ... namely the hd 6850\/70 . the 7 \*\*\* mark the first significant change in architecture for amd\/ati and while it perform great on modern\/dx11 game it tend to drag a bit on older\/dx9\/dx10 title . if you look at pure calculation base bench it fare much better . whether future driver even the field out or not remain to be see , but for the price , I be willing to hedge my bet towards the newer technology over the established performance of last generation .