Review update after 6 + month of product ownership : have use these on 6 domestic trip about 2 international trip of 8 + hr to Europe and Asia . I try the bose qc-15 for about 2 week and then I have now use these for 2 trip ... and here be my conclusion : 1 -rrb- Noise Cancelling : these be no bose ... there be a significant different between the Noise cancelling of this one vs. the bose . so you get what you pay for . these do not seem to get rid of all the `` white noise '' like on a airplane etc. . noise be my primary need ... and these do a ok job but not outstanding . 2 -rrb- comfort : Bose win ... these SUCK . wear these on a extended flight and after about 2 hour , with Audio Technica , I have to keep take they off to give my ear some rest . this part be really annoying and that be why I have change my review from 3 star to 1 star . after 2 hour , you ear will be burn ... the stretch band across the top be not long enough and will start to dig into you brain ... just miserable on comfort what good be any other feature of noise cancel if these can not be worn . 3 -rrb- music : not my specialty . both play music , with Audio-Technica , the good thing be that it play even when it be turn off ... so if you battery die on a long trip , you can still use these for listen to you music , but with bose , you would be SOL . 4 -rrb- cost : these be about half of the bose ... so you get what you pay for . on further consideration , because of the comfort issue , you do not want to use these after a while , so you do not really even get what you pay for at half the price . I do not want these to get cheaper ... but why can not these guy make they more comfortable . who decide to make the head-strap to NOT be very long ? who decide not to use the softer padding over the ear ? and why be not the ear-cup a little bigger to surround my ear better . I be ready to try on-ear model and see how that do . Consumer Reports rate even the Audio-Technica on-ear model better than these . what a disappointment , do not waste you money . I 'll be put mine up for sale on e-bay if anyone want they .