if you be look to spend under $ 700 for a hd projector then look no further . this small fellum be a power house and produce a picture that to the average eye , rival a projector that be 2 or 3 time the price . yes its natively 720p , but it can play 1080p content at a scale resolution . the picture quality be very , very impressive . be sure to change the default setting because out of the box it need to be tweak a little . there be plenty of projector\/av forum on the internet that you can search that suggest the best setting for brightness , contrast , etc. . it make a huge difference . ive have mine for 8 month now and its still on its first bulb -lrb- with about 1000 hour of use -rrb- . the unit be small compare to other model which make it more discreet and ideal for use in a living room or bedroom . do yourself a favor and get one of these instead of a 50 + inch tv . I be now watch hd content that measure 10 foot diagonally - everybody that have see it have be blow away . I also recommend that you buy a screen . it will still look great project on to a white wall , but you really do not get the best out of it until you use a dedicated screen . I have a electric power screen with a high-contrast gray finish -lrb- as oppose to the more common white finish -rrb- . it make the black much deeper and improve the contrast dramatically . the gray finish be ideal for anybody who do not have a dedicated home theater that be ` black out ' and have completely controllable light . with the gray screen I be able to use my projector during the day or with the light on . its a win\/win situation because even at night -lrb- or the darkest I be able to get my room -rrb- I still get deeper black and more vivid contrast . anyway enough about the screen , if you be in the market for a hd projector and want to spend under $ 700 then you cant do better than this .