I be look for a clock\/alarm that have a ceiling projector and soothing sound as the alarm . it have that and the add flashlight be a nifty idea too . it seem very well make , it be heavy so do not seem cheap . some have complain about the brightness of the clock face or projection on the ceiling but that do not bother I and I have the clock on the table right next to the bed . the soothing sound be ok . I keep alternate between they - have not find the one I really like . but maybe I just do not like wake up ! all in all this clock have the feature that I be look for .