extremely cost effective ! I be go to purchase the name brand expensive version . take a chance on this Sanyo and be very pleasantly suprised . cook just like advertise , perfect rice everytime I have use it -lrb- almost every-other day now -rrb- . the program unit be easy to read and use , quick and flawless . I recommend look at this less expensive alternative before purchase other brand . nice cooker !! this be from a guy who hate -lrb- past tense -rrb- to cook because I be goof these dish up . no more ! very please with this .