so my rice cooker die yesterday . I plug it in like usual , and in mid-cook the cooking light go off and it never come back on . check the plug etc but nope , it be dead . check when I get it - December 2010 . so for 25 buck I get just under 2 year use out of it . I have no complaint about how it make rice and I know it be not expensive , but I be still surprise it only last this long . I 'll say 5 star for performance but only 3 star for longevity .