after research rice maker in general and automatic one in particular , I settle on the Zojirushi . I may have be prejudice a bit since I have already own one of they bread maker for several year , I use it at least once a week and I be more than satisfy with it . my experience have lead I to both trust they product and have high expectation for they . that say , I have find the rice cooker to be excellent . it do just what it say it do . I have already make several batch of white rice , brown rice and rice porridge , all do to perfection . it be simple to use and easy to clean and with the retractable power cord it store neatly and easily ; it be handle make it easy to retrieve from the lower shelf where I keep it . the direction for use could be better ; they seem to have be translate by a computer rather than a human . the direction for they bread maker be clear and easily readable , so they be capable of do better for this product .