I have have the Sapphire 7970 now for a week and I be impressed but also disappoint at the same time . I be able to completely max out the overclock in overdrive on stock voltage without a hitch and can run Battlefield 3 max out and achieve 50-60fps most of the time . however the card just run way too hot for my taste and it do not seem to matter whether it be overclocked or not and it do not seem to matter if the card be run at 99 % or 70 % usage . the card seem to run around 78c-83c at all time on every game I have play . these next gen card be be praise for run cooler then last gen card but I have not see it yet . I be come from SLI would EVGA 570 SuperClocked card and they do not run nearly this hot . while play battlefield 3 on Ultra setting my 570 's never go above 75c so it seem strange that a single card run close or over 80c all the time . I have try move it to different slot on my board -lrb- I have 5 of they -rrb- , remove my side door , change fan , disable fan , play on low setting and nothing change the temperature a single degree . I be not a computer expert by any means but that just do not seem right . I should either see the temp go up or down , not stay the exact same no matter what I change . most likely it be a faulty card but I have find other people online that have the exact same issue . so it seem like the quality control over at Sapphire be lack a bit to let so many defective card out the door . I have decide to return the card and order a dual-fan Sapphire 7950 and just overclock beyond the stock 7970 clock . I hope the new card run a little more consistent temperature wise then this card but I wont hold my breath . if the cooling be better then I would definitely keep the card . it overclock extremely well on stock voltage and run game incredibly smooth compare to my slus have 570 's . Update : I just get my Sapphire 7950 dual-fan card and what a huge difference . my temp at full load on battlefield 3 @ ultra setting never go above 54 degree Celsius . I do take about a 13fp hit by downgrade to the 7950 but it be so worth it . the 7950 run so cool and quiet it be remarkable ! I turn the fan to 100 % and even that be not as loud as my 7970 @ 40 % fan speed . if you want something that run cool and quiet then I highly recommend the  sapphire 11196-02-40g radeon hd 7950 3gb ddr5 hdmus \/ dvi-i \/ dual Mini dp pci-express OC Version Graphics Card