have not really read the magazine for 20 year or more , but I be very impress by some of the offering on they cable t.v. channel , and equally impress by amazon 's fine subscription deal . frankly , the issue I have receive be very disappointing . not just because they blindly follow the new style of news magazine -lrb- glitzy but shallow -rrb- , but also they voluminous advertising . the issue be much slimmer and less technical than those of older volume , the map less inform , and everything touch with sensationalism . in short , they have become `` big business '' , and when the subscription expire , that will be it for at least another 20 year . in short , National Graphic have regrettably shift its focus from its journal to its film . which be great for the film , of course ; but lamentable for the magazine 's quality .