this magazine be very bias in a few company -lrb- Apple , for example -rrb- . it be only useful as a advertisement for franchise and have very little to offer in term of idea , point of view , problem , solution etc. . this magazine would not help you if you be look to START a business . . only if you be look to buy one , such as the many franchise they constantly push . . franchise be very difficult to `` break even '' with , and have unnecessary cost , so I avoid those altogether , but this magazine seem to have only one or two interesting and educational article per annum . go with Money magazine instead , it be leap and bound ahead of this excuse for a read .