it be true that Entrepreneur mag be load with ad -- but those ad can be interesting in themselves . I always find it fascinating to see what ad pop and what ad be junk -- and it be easy to see the difference . this be a opportunity to develop you own advertising strategy ! as for the content , there be certainly room for improvement . I personally enjoy the entrepreneur profile , though I wish they be longer . I would like to see more meat here . have be in business for several year now , I find the most value in this magazine come from the front section where they list interesting tip , new product , and survey result . not a month go by that I do not bookmark a page so I can follow up on a new product or check out a website mention in a short piece . for that alone , the low subscription price be worth the investment . there be a lot of information on franchise , which be great for those interested in this business model . though this be not my personal cup of tea , I still find it interesting to read the list of franchise and notice the trend in popularity . who know there be so many pet service franchise available ! sure , it could use more real-world advice , but I still consider this one of the best general magazine available for entrepreneur . not every topic can appeal to every reader since we all run different kind of business and seek different information . if you be look for something more specific to you industry , a trade magazine would make more sense . but I still recommend you keep you entrepreneur mag too so you can keep a eye on the climate of the small biz world .