this magazine be encourage at first but it be not design to be the ultimate resource but rather a catalog . I do recommend it for those under the age of 20 or 16 if ambitious as something to read for 2-3 month . I feel many of the article be contradictory and leave the reader feeling confuse over time . it be obvious that the magazine strongly favor franchiser since they be a main revenue source . there be nothing wrong with franchise but just because one business do well in Alaska do not mean it will do well in Omaha . the franchise rating be too general to be apply nationwide . for location base company do not start one unless you can start three or more from the beginning . this way you can get proper management , advertising and overall economy of scale . if someone be sick at one location the business will not shut down . this also mean that Michael Gerber will be proud of you since you will not be sweeping hair or serve fries but rather run the company . I learn this from a woman who have over 120 franchise location with the same co. . she work 15 hour a week and make more than most C.E.O. 's . dream of . this allow here to make additional million a year invest in Real Estate . she employee adore she because she make sure they have the best pay and advancement opportunity in the business . she make it fun . work smart , not hard . it be hard at first to create and follow system but she ego let she delegate . when I meet owner with the same company who have one or two location they be curt and frustrated . the rocket need fuel to launch and it be better to make sure it will work rather than waste money . I see a owner who stare one location lose he beach house because of this failure . he realize he have not think it through . in the magazine one moment a industry be the only business to consider , the next it be a disaster zone to be avoid . it do not sell ad copy but it be better to master a industry long term to discover the best opportunity and wealth . Entrepreneur magazine feel like a endless circle of trendy idea . if the magazine be a truly great they would not be able to print a issue month after month . it be important where you get you advice and world view from . I feel it be far better to find people with similar interest and duplicate they success . I find a retired previous industry leader and duplicated he business plan that cost he $ 5m to create and 35 year of he time . in addition I question how he arrive at he conclusion when many be counter intuitive at first . this information can not be find in a magazine and I promise the top 0.2 % be always the most approachable . I could not believe how nice self make high net worth individual be . when I meet Paula Abdul I honestly feel she be one of the most sincere and sweet person out there . it make complete sense because it be how success last . it do not make sense for entrepreneur to take advice from employee if that be not they goal . a better resource be Success magazine and Ted.com for inspirational and educational video . autobiography be a tremendous source of distinction . it be not the `` how '' but rather the belief and think pattern that get the person to be someone you have hear of . success can come to you in any industry . one of the wealthiest family I have meet make they fortune in paper clip . it be 85 % in the heart and spirit and 15 % the `` how '' . read 2-3 biography and you will see a trend that can be apply well in you own life . call the people and the local time without want anything but to congratulate they and add they to you circle of friend . Start wherever you be with all that you have right now . success be take one step at a time in the direction of you destiny . I wish you great success on all level live a life that be well worth live !