ea have lose I as a customer . since when do buy a product mean you cant use it forever . I have have to reformat my hard drive over three time and I do it on a regular basis to have a fresh os . now I be tell that I will no longer be able to do that and install this game over 3 time ??? this be spore , they will make million off of this game and have no reason to worry about copyright infringement all at the cost of the customer who actually do buy the game . I be very frustrated and extremely disappointed .