I pick up this item for $ 5.99 with free shipping -lrb- Amazon Prime -rrb- . at this price , I do not really care how great it be ; I just want a bedside alarm clock that illuminate . well , this do the job . the display be large and easy to read , unless you be at too low a angle . this kind of lcd display be only readable at certain angle , but what do you expect for $ 5.99 ? the big , blue snooze\/light button be easy to find in the dark and do what it be suppose to do . if anything , it be a bit on the bright side when you be half-asleep and you eye be night-adjusted . it be a breeze to set up ; no stupid hoop to jump through , and the button be obvious for all but the most tech-challenged . for the price , it be a useful instrument . if you want something fancier and better engineer , go with a $ 10 + Casio or similar .