I get this alarm clock for my son 's 5th birthday since he will be start kindergarten in the fall . the clock be very user friendly for a young child and it be durable . there be basic button label on the back ... time , hour , minute , and a switch to turn the alarm on . I do not realize when I purchase it that it only beep but that be okay . my son like the idea of have a alarm clock , as it give he a sense of responsibility and be a big boy . you can either stand Woody up or sit he down . it be very cute ! I would buy it again .