it be the look of the clock that first catch my attention . it be very unusual and it be also small for those of we with limited space . the time be easy to read as it be large , red , and digital . all the button be on the back so you do not have to do a surface check every time you want to set it . the snooze button be on the top and be smaller than some other , but it work for I . the sound be very clear and pleasant . my alarm clock use to be my worst enemy , not anymore .