I purchase this travel alarm a little over a year ago , and have use it daily -lrb- not just for travel -rrb- since . it have be a good little alarm , but be die young . about a month ago -lrb- at the 1 year mark -rrb- the display start go out . sometimes a little shake will restore it , only to fade again unexpectedly . I be debate whether to purchase another . it be fine for its purpose while it last . the ascend alarm be plenty loud enough for I -lrb- and I prefer a loud alarm -rrb- . -lrb- some reviewer have complain about a too-soft alarm , combine with a red flash alarm - note that Elgin make a different alarm model with those feature and identical appearance , so those reviewer have probably post they review to the wrong product . -rrb- the snooze button be important to I , and work well . -lrb- it double as a button to briefly turn on the backlight . -rrb- the setting button be fairly intuitive , but I wish it be not necessary to scroll through 24 hour or 60 minute just to set the time or alarm back a wee bit .