I purchase this for my fiance as he be a big fan of Doctor who ; myself , I be a fan , but the sound of a Dalek be the last thing I would want to wake up to . this last fact be what make this so great . this underground Toys Doctor who Dalek Projector Alarm clock be so loud , I nearly have a heart attack the first time it go off in the morning . furthermore , it have no easily-found `` off '' button for the alarm feature ; press down on it only make it snooze . thankfully , I find that the DEMO button be the `` off '' button for the alarm , so I do not have to resort to pull the battery . the clock also project brightly on the ceiling when the Dalek 's top be push down -- very handy . as a Doctor who fan , I appreciate the detail of this toy and the high-quality sound effect . as a person who often want to sleep through the alarm in the morning and often succeed , the sheer volume of the alarm feature make this great . just make sure you be in good health because , as a fit person in she 20 , this dalek almost `` exterminate '' - d I . 5 star for the fantastic quality and the fact that after much use there have be no issue with sound or projection feature .