we buy this for we 9 year old daughter as she first alarm clock . she love the vibrate feature -lrb- so far anyway - have not actually use it to wake up over the Holiday yet - just keep set it to feel the vibration ! -rrb- . the rainbow number be really cool too ! I really would have give 5 star , but I do not like the sound of the alarm ... you can adjust tone and volume on it , but to I sound a bit like a smoke alarm or something -- just not thrill with the sound . in addition , the color on the picture do not represent the actual product in my opinion . I think it be go to be hot pink and it be not -- not sure how to describe this particular pink . otherwise , we be very happy with the product !!