Cowboys and Indians be a modern american West magazine . that be , while there be historical article and reference here and there , the emphasis be on the here and now - modern western-themed fashion , art , architecture , event and happening , and so on . this be a very high-quality magazine with superb production value . lot of photo , superbly reproduce . Printed on heavy , glossy stock . ton of content . typically there be at least one celebrity article with western connection per issue -lrb- recent example be Paul Newman , Willie Nelson , and Harrison Ford -rrb- , one major architectural article , usually a large ranch or lodge , and a art article highlight a western artist . other content be always western-themed , but be all over the map , include event , entertainment , travelogue , jewelry , etc. . all well-written and worth reading . Cowboys and Indians also pack a lot of advertising content . in this case , I view that as a positive , as 95 % of it be for product and company you will not see in mass market magazine . in other word , if western product interest you , this magazine be probably the best single source to find they . my wife and I make a practice of flip through the ad at the kitchen table with coffee when a new issue come in . it also hold the price down on what would otherwise be a very expensive magazine , give its content and quality . as a whole , the magazine have a decide high-end tilt . you be not go to find inexpensive product , starter home article , etc. in this magazine . although that may sound somewhat elitist , the magazine do not come off that way .