all these great review ... I do not get it . I have try several way to try and make rice without success . whether its a half cup or a whole it take well over 1.5 hour to cook and I end up with moush . a few minute in the microwave come out so much better . I should have return it when I have the chance . 6\/23\/2010 Update . for those who have request I update my review ... yes I do use top quality rice and I do rinse it first , but what I have find be you need to play with the quantity of water inorder to make good rice . both the rice and Zojirushi say to use a 1:1 ratio of water and rice , but I have find it need to be closer to 1.25:1 water to rice . now that I have find the correct ratio it do cook rice well ... I just wish it be quicker than a hour and a half .