I purchase my aroma rice cooker at target as I love rice . I originally bid on a much more expensive one on ebay but be outbid even at $ 120 . anyhow , I be at target , see this one and think ... what the heck . I follow direction to make 4 cup of brown rice . I hit the brown rice button and that be it . one hour and 45 minute later I eat what I consider to be the best brown rice I have ever have . it do not stick together as you get at fine restaurant , and it be fluffy . I love it ! the best feature -lrb- I think -rrb- about this machine be that when you rice be cook , it automatically switch over to keep warm setting . therefore , you can never overcook it . if you undercook it it be only because you do not allow it to cook for the time the instruction tell you to . I be now so glad that I purchase this one . I pay $ 35 for it versus the $ 120 I would have pay for the Zojirushi 3 cup rice cooker .