First off , I be chinese and be basically a life long rice eater . Rice be definitely my daily staple . I do not feel right when I do not have a bowl of rice or two in my stomach daily . therefore , I use rice cooker daily . my parent bring I up use Tiger brand rice cooker . I use to have a basic Zojirushi that I use to cook brown rice for 10 year until it finally stop work last month . great durable rice cooker , but near the end , the rice get burn on the bottom . I then buy a cheap aroma rice cooker from Walmart , but the brown rice come out hard , chewy and in one piece ! after do extensive research online and on Amazon , I decide to go with the Sanyo with fuzzy logic , since it get great review from many different website . since most Zojirushis in the US be no longer make in Japan , I figure why not get the best of both world : a reasonably price rice cooker with all the bell an whistle . I order this from Amazon Warehouse deal and the unit come literally brand spanking new . 2 nice , thick durable non-stick cooking bowl with accurate measurement on the inside for rice and water . I make a batch of brown rice and it come out great ! the timer be easy to use and work like a charm , beep when the rice be do . in the morning . I wash the rice and throw it in the cooker and set the timer to cook for dinner time . by the time I get home from work , I have a perfectly cook , tender , fluffy bowl of hot brown rice for dinner ! no burn bottom and so easy to clean , with no rice gloop to clean from the steam vent -lrb- like my old Zojirushi do -rrb- and two replaceable steam lid include . this machine be a wonder and a great deal ! you can spend mega buck on the Zoji or the Tiger , but why ?