I purchase this item from target - on sale for $ 29.99 this week ! I absolutely love it . I have only use it once so far , but it be so easy and the rice come out perfect . I be try to decide if I should buy this one or a expensive brand like Tiger that my friend have , and this rice taste the same as hers . it do not stick at all and I leave it on warm for many hour and it still taste great . you can not go wrong with this !