I have be to Japan many time . the secret to authentic white or japanese white rice be quality rice and as my japanese friend say `` you must wash you rice at least 6 -7 time before you cook it '' . now here be the secret . put the rice in the bowl and fill half full with fresh water then swish round a few seconds with very clean hand . you will see the water turn the color of milk ! pour off milky color water and repeat at least 5-6 more time till water run mostly clear . you will see you will get much nicer and more authentic rice . so enjoy .