Perfect rice every time . White , brown it do not matter . the start up timer be geat . timer can be set for a completion time . the warming feature keep the rice edible for about a hour after cooking be finish if you be not too fussy . one annoying thing be that the countdown timer only become active in the last 10min . if you be syncronise the completion time for food this be kind of a nuisance . the other annoying thing be that it cook very slow . there other model that cook faster , but they be more expensive .