I purchase this rice cooker as a gift for my 27 year old son . he really love rice and `` minute rice '' just be not real rice as far as I be concerned . I have a aroma rice cooker myself and think the ease of the one-touch button system would be perfect for my son -lrb- and he room-mate -rrb- . two week after he birthday he tell I the rice cooker be `` a hit '' in he house , and they use it constantly for all sort of rice , jasmine , brown , long grain , etc. . excellent value , very satisfied .