I also look at way too many rice cooker before I decide on this one - mainly because it be red . well guess what , it rock . Perfect rice , everytime !!! it do not even make a mess . I be shock . I have have other rice maker where it make that steamy white mess all over the couter top , and this do not at all !! and its fast . have not use the steamer tray yet , but i be sure its great . this be the rice maker to buy , enough say .