I have have the regular inexpensive rice cooker from wal-mart for year . they cook rice fine , or so I think . I want a rice cooker that look attractive sit out in the kitchen . I buy the aroma arc-150sb 20-cup Digital Rice Cooker and Steamer . I expect a prettier appliance that do the same job . I be so surprised when I taste my first bite of rice ! the rice be cook so well . it be fluffy , tender , not hard or mushy , but perfectly cook . it cook brown rice so well . the steamer be amazing . this appliance really steam quickly and well . it work just as well to cook rice and steam vegetable at the same time . this product really have impress I enough to take the time to write this review . it be well worth the 30-some dollar I pay for it on Amazon.com . I check e-bay and a bunch of other retailer and Amazon.com be by far the least expensive . and I get free shipping . it arrive with in two day of order . great product , great shopping service , great price !