look to upgrade my $ 10 Salton no frill model I read every one of the review on this product on Amazon and I also research Zojirushi 's website . there I find video tour that cover how to use and clean the cooker and other good information . I be hesitant to pay so much for a rice cooker but base on the overall good review I purchase the 3 cup model . I do see the concern regard the bowl flaking , the rubber liner wear out and the cord not retract . I do not know of a coated cooking pan that do not wear off after time so that be not a issue for I . they do warn that flaking be natural in the video and that the coating be harmless which I hope be true . a replacement bowl be $ 30 should you go that route . the rubber lining be part of the removable inner lid . the replacement cost for the lid be $ 12 . the complaint mention not be able to keep the rice warm 12 hour without the seal but I serve the rice when it be do so it be not a issue for I . at least this part be less expensive than the bowl which be heavy and well make . lastly should the cord no longer retract that will not affect how well this rice cooker cook rice so again not a issue for I . I have find that pull it out the full length help with the rewind . so far I have cook brown rice and a wild rice mix , both turn out perfect and delicious . it be a sharp look appliance , easy to use , easy to clean and operate . I even like the goofy song it play at the beginning and end of the cook cycle . speak of end the timer come on during the last minute of cooking to let you know when the rice will be do . follow the instruction and you 'll have a perfect cooking experience and delicious rice every time . I love this cooker .