have be raise on japanese food my whole life I be a stickler when it come to good quality white rice that be cook to perfection . I can always tell the difference between good rice and cheap rice and whether or not its be cook properly . also since I have get older , I have grow to love brown rice . my old el-cheapo rice cooker would almost always under cook my white rice , and brown rice would make a huge mess all over the counter . I have be eye one of these fuzzy logic cooker for a long time . I finally take the plunge and buy one last week . I love this little high-tech appliance ! a few tip to those who want to experience amazing japanese style white rice : 1 . buy this or a similar `` fuzzy logic '' rice cooker . you can not go wrong with Zojirushi , they be a very reputable and well known brand in Japan . 2 . when it come to rice , buy the good stuff at you asian market . you can tell by the price of a bag . the good stuff usually cost almost twice as much as the cheaper rice . Tamaki Gold -lrb- -lrb- ... -rrb- -rrb- be a good one . 3 . the quality of the water you cook the rice in be very important . I use tap water to rinse my rice , then cook it in filter or bottled water , it make a huge difference . 4 . follow the direction that come with you rice cooker . be sure to measure the rice and water amount correctly . enjoy !