I loathe be abruptly awaken and really do not care for the look of most alarm clock . so I be excite to find this cute little clock that claim you `` waken to gentle light flash ' . well , it be not gentle . it be like a emergency vehicle be in you room . I guess the up side be that you do in fact awaken . but only one day of this and it be go back . guess i 'll have to settle for a ugly clock that do in fact , wake you with gently increase light . bummer .