Marketing Team Lead
For the past 6+ years I’ve been fulfilling different marketing roles in the B2B segment of IT bridging gaps between tech-focused minds and business-alike.
I have a background in IT (SaaS logistics: Warehouse Management System, Transport Management System, SaaS CRM and Customer Experience Platform.
My focus is to optimize the various stages of the customer journey and improve relevant business metrics.
•	Knowledge of analytics tools: Google Analytics, SimilarWeb, Serpstat, SERanking.
•	Knowledge of the basics of site design, work with CMS: WordPress, Joomla, Tilda.
•	Marketing research, in-depth interviews.
•	Market launch strategy.
•	Outbound/Inbound lead generation.
•	Market positioning.
•	Strategic partnership management.
•	Effective creation and management of teams of 10 + people.
I’m a big enthusiast for digital journey mapping, LinkedIn & CRM, so you’ll find me in the first row when these topics are brought up talking how they add up to customer experience.

Work experience
Marketing Team Leader (Distributor of cybersecurity solutions), NDA, Kyiv, Ukraine
July 2022 – Present

Product Marketing Manager (Microsoft Dynamics 365 Marketing, Sales & Customer Experience Platform), NDA, Kyiv, Ukraine
September 2021 – Present
•	Support and promotion of solutions
•	Control of solution updates
•	Work with the product roadmap
•	Preparation of product marketing materials
•	Promotion of solutions at events, preparation of scenarios and demonstrations
•	Product competitor analysis
•	Analysis and work with the target audience
•	Preparation of product marketing materials: presentations, one page, demo solutions/promo videos

Marketing Group Leader (Logistics: WMS & TMS), ABM Cloud, Kyiv, Ukraine
November 2020 – September 2021
•	Develop and implement a strategy for promoting software products to international markets and the CIS countries.
•	Competitor market analysis
•	Conducting market research and in-depth interviews with customers
•	Creating and implementing an Account Based Marketing strategy to attract B2B clients (building the lead generation process (attracting and retaining users in the online funnel, improving funnel convection from MQL to SQL))
•	Planning and management of the marketing budget
Чекаю на пропозиції від компаній, в яких є чітка позиція і розуміння щодо розвитку.
Важливо: відсутність бюрократії, яка затягує процеси.

For the past 6+ years I’ve been fulfilling different marketing roles in the B2B segment of IT bridging gaps between tech-focused minds and business-alike.
I have a background in IT (SaaS logistics: Warehouse Management System, Transport Management System, SaaS CRM and Customer Experience Platform.
My focus is to optimize the various stages of the customer journey and improve relevant business metrics.
•	Knowledge of analytics tools: Google Analytics, SimilarWeb, Serpstat, SERanking.
•	Knowledge of the basics of site design, work with CMS: WordPress, Joomla, Tilda.
•	Marketing research, in-depth interviews.
•	Market launch strategy.
•	Outbound/Inbound lead generation.
•	Market positioning.
•	Strategic partnership management.
•	Effective creation and management of teams of 10 + people.
I’m a big enthusiast for digital journey mapping, LinkedIn & CRM, so you’ll find me in the first row when these topics are brought up talking how they add up to customer experience.

Work experience
Marketing Team Leader (Distributor of cybersecurity solutions), NDA, Kyiv, Ukraine
July 2022 – Present

Product Marketing Manager (Microsoft Dynamics 365 Marketing, Sales & Customer Experience Platform), NDA, Kyiv, Ukraine
September 2021 – Present
•	Support and promotion of solutions
•	Control of solution updates
•	Work with the product roadmap
•	Preparation of product marketing materials
•	Promotion of solutions at events, preparation of scenarios and demonstrations
•	Product competitor analysis
•	Analysis and work with the target audience
•	Preparation of product marketing materials: presentations, one page, demo solutions/promo videos

Marketing Group Leader (Logistics: WMS & TMS), ABM Cloud, Kyiv, Ukraine
November 2020 – September 2021
•	Develop and implement a strategy for promoting software products to international markets and the CIS countries.
•	Competitor market analysis
•	Conducting market research and in-depth interviews with customers
•	Creating and implementing an Account Based Marketing strategy to attract B2B clients (building the lead generation process (attracting and retaining users in the online funnel, improving funnel convection from MQL to SQL))
•	Planning and management of the marketing budget
Чекаю на пропозиції від компаній, в яких є чітка позиція і розуміння щодо розвитку.
Важливо: відсутність бюрократії, яка затягує процеси.