Andy: Huh? David? Dwight: Inspiration. I do want the credit without any of the blame. I placed a bunch of golden tickets into five separate boxes and some how they all ended up with Blue Cross. It's called Willy Wonka and the Chocolate Factory. Jim: He can do the same for you. Lynn: OK.
Kevin: Nice. Michael Scott came up with golden ticket idea to give five customers ten perfect off for one year. Pam: [on phone] Dunder Mifflin, this is Pam. Pam: [on the phone] Sure. So... do the math. That's kind of a big client. [Michael gets up to try to see Dwight's diary]
Dwight: No, Michael.
Plan: A: corporate marketing; Q: Who did Michael not ask before he put "golden tickets" into boxes of paper? A: Willy Wonka & the Chocolate Factory; Q: What movie inspired Michael to put golden tickets into boxes of paper for clients to redeem for a 10% discount for the entire year? A: the same big client; Q: What does Michael's idea cause trouble for Dunder Mifflin when all five tickets end up with? A: David; Q: Who is angry with Michael for his idea? A: the blame; Q: What does Michael try to pin on Dwight? A: differing advice; Q: What does Andy, Jim, and Pam give Kevin on wooing Lynn? A: the Valentine's mixer; Q: Where did Kevin meet Lynn? Summary: Without asking corporate marketing, Michael goes forth with an idea to put "golden tickets" into boxes of paper for clients to redeem for a 10% discount for the entire year, inspired by Willy Wonka & the Chocolate Factory . Instead, it causes trouble for Dunder Mifflin when all the five tickets end up with the same big client. David is angered, so Michael tries to pin the blame on Dwight. Andy, Jim, and Pam give Kevin differing advice on wooing Lynn, the woman he met at the Valentine's mixer.