Act One. All: [agreeing with him] Yes, you're right. Bulldog: We're recording an ad for a new sponsor. Frasier is just finishing off his show at KACL. Frasier is on a high after standing up for his principles. Frasier: I realize that! Frasier: Take that! He exits. He is thrilled as Eddie jumps up and stares at him. I told him that sponsors are easier to replace than talent. Martin: And? That afternoon Frasier and Niles are talking. They're getting some of the on-air talent to record commercials for the new sponsors. This morning you fired Kenny Daly, a wonderful station manager and a man of integrity. When Bulldog and I are out on the town together...
Bulldog: Whether it's opening night at the opera...
Gil: Or rooting our Mariners to victory...
Bulldog: We always round of the evening in the same way: With a nice relaxing cup of "Happy Dreams" tea. [SCENE_BREAK]
The usual theme music is replaced with a Salsa version of "Tossed Salad..." as the new crew of the station in Frasier's booth sing along to it. [points to man] This is our new station manager, Kenny Daly.
Plan: A: an advertisement; Q: What are Bulldog and Gil recording for a new sponsor? A: pleasant dreams; Q: What does Happy Dreams tea promise to anyone who drinks it? A: the new station manager; Q: Who fired Frasier for refusing to read the Happy Dreams tea ad? A: principle; Q: Why did Frasier refuse to read the Happy Dreams tea ad? A: air; Q: On what medium did Frasier make his stand against the Happy Dreams tea ad? A: his principles; Q: What did Frasier uphold that caused him to be fired? A: the sponsor's advert; Q: What does Kenny confront Joe Martin about? A: work; Q: What does Kenny ask Frasier to return to after he is fired? A: Miguel Sandoval; Q: Who plays Joe Martin? A: risks; Q: What does Frasier convince Joe Martin to take? A: Jose Martinez; Q: What is Joe Martin's real name? A: 24/7; Q: How long does KACL's new owner promise to keep the station playing Latino music? A: all the current hosts; Q: Who is fired when KACL becomes a 24/7 Latino music station? A: the main theme; Q: What is replaced with a Salsa version during the closing credits? Summary: Bulldog and Gil are recording an advertisement for a new sponsor at KACL: Happy Dreams tea, which promises pleasant dreams to anyone drinking it. When he hears this, Frasier is disgusted. When the new station manager instructs him to read the same sponsor advert, he objects on principle and makes a stand on air. This results in him being fired, but the new manager, Kenny, is impressed that Frasier upheld his principles, and decides to confront the station owner, Joe Martin, about the sponsor's advert, while asking Frasier to return to work. Kenny is sacked as a result. Frasier feels responsible and decides to act once more. He and the other on-air talent of KACL approach Joe Martin (Miguel Sandoval). Frasier talks with him and convinces him that he needs to take risks. Martin agrees with Frasier and reveals that his true name is Jose Martinez. He informs everyone that KACL will become a 24/7 Latino music station, and all the current hosts are fired. During the closing credits, the main theme is replaced with a Salsa version.