query: When did the Marlboro Man first appear in Marlboro ad campaigns?
passage: Marlboro Man
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles[1] but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain.[2] The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
passage: Jalan Malioboro
For many years in the 1980s and later, a cigarette advertisement was placed on the first building south of the railway line - or effectively the last building on Malioboro, which advertised Marlboro cigarettes, no doubt appealing to locals and foreigners who would see a pun with name of the street with a foreign product being advertised.