The video was directed by Andy Morahan and Eric Watson , and consist of shots of the duo around London . At the beginning of the video , noise from the city can be heard , a camera pass Lowe on the street , and focus on two vintage dolls in a shop window . Then appear a sequence of quick cuts with shots of the city 's different sub @-@ cultures , the video freeze and cuts to Tennant and Lowe , who walk through an empty Wentworth Street in Petticoat Lane Market . They stand in front of a red garage door , Tennant is in front dressed with a long coat , white shirt and dark necktie , directly addressing the camera , with Lowe standing behind him with a blank expression . Lowe is filmed in double @-@ exposure and appear almost ghostlike . In other shots , Tennant walk imperiously while Lowe follow behind , as if one was a master and the other an apprentice .