The video begin with Beyoncé dancing in front of a target before moving to her putting on blush and lipstick next to two other men in a room full of neon framed mirrors . The men then pull a dress onto her and as the chorus begin , she walk by several women dancing on neon boxes before beginning to do a dance routine with them . As the chorus end , she is shown surrounded by several men in a dark room and dancing in front of barcode @-@ like walls . The video then move to her walking down a neon catwalk . As the bridge start , she begin doing a fierce dance routine , while constantly switching dresses . A scene is then shown with her dancers pretending to be paparazzi swarming her with microphones , before ending with Beyoncé whipping her hair in front of the target . Sal Cinquemani of Slant Magazine gave a negative review for the video , describing it as " sloppily edited " . He further commented that it " play out like a cheap fashion show for House of Deréon instead of the couture @-@ as @-@ weapons anthem it should be " .