In February 2012 , The Jewish Chronicle in England stated that Finkelstein " launched a blistering attack " on the BDS movement , saying it was a " hypocritical , dishonest cult " , " [ l ] ike the Munchkin cult in Oz , " that try to cleverly pose as human rights activists while in reality their goal is to destroy Israel . Finkelstein stated that the BDS movement have had very few successes , and that just like a cult , the leaders pretend that they are hugely successful when in reality the general public reject their extreme views .