Jordan is one of the most marketed sports figures in history . He have been a major spokesman for such brands as Nike , Coca @-@ Cola , Chevrolet , Gatorade , McDonald 's , Ball Park Franks , Rayovac , Wheaties , Hanes , and MCI . Jordan have had a long relationship with Gatorade , appearing in over 20 commercials for the company since 1991 , including the " Be Like Mike " commercials in which a song was sung by children wishing to be like Jordan .