Dan Schultz of PBS 's MediaShift Idea Lab commented that the movement " ... is a really fascinating case study of how current technologies and information dissemination via digital media can snowball into something that actually result in real world action " . In a follow @-@ up piece , Schultz discussed the tools used by digital media to achieve community impact , including lower barriers to entry and greater efficiencies through the use of information systems . Schultz wrote " For members of Anonymous I 'm betting most of these things are already unspoken understandings " , and pointed to their use of memes and cited the forums of the website enturbulation.org as an example of the group 's ability to collaborate effectively to accomplish goals .