Four children 's books , written by Maggie Groening ( after whom Maggie was named ) and illustrated by Matt Groening , entitled Maggie Simpson 's Book of Animals , Maggie Simpson 's Counting Book , Maggie Simpson 's Book of Colors and Shapes and Maggie Simpson 's Alphabet Book was released on September 12 , 1991 . Other merchandise include dolls , posters , figurines , jigsaw puzzles , and T @-@ shirts . Maggie was made into an action figure as part of the World of Springfield toy line , and was released in the wave one playset " Living Room " , featuring her and Marge in the living room of the Simpsons house . Maggie have appeared in commercials for Burger King , Butterfinger , C.C. Lemon , Domino 's Pizza , Ramada Inn and Subway .