During the film 's shoot at Ramoji Film City in late November 2008 , a 500 square feet ( 46 m2 ) film can , containing two or three scenes , was discovered missing from Rainbow lab . The filmmakers filed a case at Hayathnagar police station . Security personnel and film unit members searched , but failed to recover the reels . Rajamouli 's unit said it was not important if the scenes from the can was aired online since they was not crucial scenes , was all on a blue matte and lacked finishing . Later , raw footage from the film was seen on the internet but no details about the culprits was found . After the photographs and small video clips was leaked on the Internet , some of the film unit members felt that the loss might have been a ploy on the part of the producers to create hype .