 Shot by November 2012 , the music video was characterised , in several MTV News interviews , as " bigger than anything we 've done before " by Zayn Malik , as " a lot of hard work " by Payne , as " pure stupidity " by Louis Tomlinson , and as " I wouldn 't say [ it 's ] comedy , it 's all tongue @-@ in @-@ cheek " by Arnell . Premiering worldwide on Vevo on 7 January 2013 , the music video depicts the band shooting different scenes via a green screen , dressed as sailors , surfers , skiers and jailers . The video features scenes reminiscent of the films South Pacific , To Catch a Thief , Jailhouse Rock and Beach Blanket Bingo , as well as the iconic music videos of songs such as The Beach Boys ' " Surfer Girl " , Elvis Presley 's " Blue Hawaii " and Rammstein 's " Mein Land " , among others . 
 Shot by November 2012 , the music video was characterised , in several MTV News interviews , as " bigger than anything we 've done before " by Zayn Malik , as " a lot of hard work " by Payne , as " pure stupidity " by Louis Tomlinson , and as " I wouldn 't say [ it 's ] comedy , it 's all tongue @-@ in @-@ cheek " by Arnell . Premiering worldwide on Vevo on 7 January 2013 , the music video <a href='uninflect' title='1'><mark>depicts</mark></a> the band shooting different scenes via a green screen , dressed as sailors , surfers , skiers and jailers . The video <a href='uninflect' title='2'><mark>features</mark></a> scenes reminiscent of the films South Pacific , To Catch a Thief , Jailhouse Rock and Beach Blanket Bingo , as well as the iconic music videos of songs such as The Beach Boys <a href='null_genetive' title='3'><mark>'</mark></a>" Surfer Girl " , Elvis Presley <a href='null_genetive' title='4'><mark>'s</mark></a>" Blue Hawaii " and Rammstein <a href='null_genetive' title='5'><mark>'s</mark></a>" Mein Land " , among others . 
Shot by November 2012 , da music video was characterised , in several MTV News interviews , as " bigger than anything we 've done before " by Zayn Malik , as " a lot of hard work " by Payne , as " pure stupidity " by Louis Tomlinson , and as " I wouldn 't say [ it 's ] comedy , it 's all tongue @-@ in @-@ cheek " by Arnell . Premiering worldwide on Vevo on 7 January 2013 , the music video depict tdaband shooting different scenes via a green screen , dressed as sailors , surfers , skiers and jailers . The video feature scenes reminiscent of thdailms South Pacific , To Catch a Thief , Jailhouse Rock and Beach Blanket Bingo , as well as the iconic music videos of songs such as The Beach Boys  " Surfer Girl " , Elvis Presley  " Blue Hawaii " and Rammstein  " Mein Land " , among others .