 The race was sponsored for the first time by Aberdeen Asset Management , and both crews were competing for the Aberdeen Asset Trophy . It was the fiftieth anniversary of the BBC 's coverage of the event and over the preceding five years had secured an average audience in excess of six million . 
 The race was sponsored for the first time by Aberdeen Asset Management , and both crews <a href='uninflect' title='1'><mark>were</mark></a> competing for the Aberdeen Asset Trophy . It was the fiftieth anniversary of the BBC <a href='null_genetive' title='2'><mark>'s</mark></a>coverage of the event and over the preceding five years <a href='been_done' title='3'><mark>had</mark></a> secured an average audience in excess of six million . 
The race was sponsored for the first time by Aberdeen Asset Management , and both crews was competing for the Aberdeen Asset Trophy . It was the fiftieth anniversary of the BBC  coverage of the event and ova da preceding five years done secured an average audience in excess of six million .