 Production for the film was officially launched on 2 March 2008 at FNCC in Hyderabad . B. V. S. N. Prasad co @-@ produced the film with Allu Aravind under his production banner , Geetha Arts . M. Rathnam was announced as the dialogue writer while Rajamouli 's usual associates K. K. Senthil Kumar , Kotagiri Venkateswara Rao and M. M. Keeravani worked on the film 's cinematography , editing and music respectively . 
 Production for the film was officially launched on 2 March 2008 at FNCC in Hyderabad . B. V. S. N. Prasad <a href='uninflect' title='1'><mark>co</mark></a> @-@ produced the film with Allu Aravind under his production banner , Geetha Arts . M. Rathnam was announced as the dialogue writer while Rajamouli <a href='null_genetive' title='2'><mark>'s</mark></a>usual associates K. K. Senthil Kumar , Kotagiri Venkateswara Rao and M. M. Keeravani worked on the film <a href='null_genetive' title='3'><mark>'s</mark></a>cinematography , editing and music respectively . 
Production fa the film was officially launched on 2 March 2008 at FNCC in Hyderabad . B. V. S. N. Prasad coed @-@ produced da film w/ Allu Aravind under his production banner , Geetha Arts . M. Rathnam was announced as the dialogue writer while Rajamouli  usual associates K. K. Senthil Kumar , Kotagiri Venkateswara Rao and M. M. Keeravani worked on tdafilm  cinematography , editing and music respectively .