 noitulovE ( " Evolution " backwards ) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout . The 60 @-@ second piece formed the cornerstone of a £ 15 million advertising campaign targeting men in their late twenties and early thirties . The commercial shows , in reverse , the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub . The commercial was handled by the advertising agency Abbott Mead Vickers BBDO , with a budget of £ 1.3M. It was directed by Daniel Kleinman . Production was contracted to Kleinman Productions , with post @-@ production by Framestore CFC . It premiered on British television on 3 October 2005 . 
 noitulovE ( " Evolution " backwards ) <a href='drop_aux' title='1'><mark>is</mark></a>a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught <a href='uninflect' title='2'><mark>stout</mark></a> . The 60 @-@ second piece formed the cornerstone of a £ 15 million advertising campaign targeting men in their late twenties and early thirties . The commercial <a href='uninflect' title='3'><mark>shows</mark></a> , in reverse , the adventures of three characters <a href='null_relcl' title='4'><mark>who</mark></a>evolve from mudskippers to present day humans before tasting Guinness in a London pub . The commercial was handled by the advertising agency Abbott Mead Vickers BBDO , with a budget of £ 1.3M. It was directed by Daniel Kleinman . Production was contracted to Kleinman Productions , with post @-@ production by Framestore CFC . It premiered on British television on 3 October 2005 . 
NoitulovE ( " Evolution " backwards ) a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stouted . da 60 @-@ second piece formed tdacornerstone of a £ 15 million advertising campaign targeting men in their late twenties and early thirties . Thdaommercial show , in reverse , thedaventures of three characters evolve from mudskippers to present day humans b4 tasting Guinness in a London pub . The commercial was handled by the daertising agency Abbott Mead Vickers BBDO , witt a budget of £ 1.3M. It was directed by Daniel Kleinman . Production was contracted to Kleinman Productions , wid post @-@ production by Framestore CFC . It premiered on British television on 3 October 2005 .