 As scholars and teachers , Innis and McLuhan shared a similar dilemma since both argued that book culture tended to produce fixed points of view and homogeneity of thought ; yet both produced many books . In his introduction to the 1964 reprint of The Bias of Communication , McLuhan marvelled at Innis 's technique of juxtaposing " his insights in a mosaic structure of seemingly unrelated and disproportioned sentences and aphorisms " . McLuhan argued that although this made reading Innis 's dense prose difficult — " a pattern of insights that are not packaged for the consumer palate " — Innis 's method approximated " the natural form of conversation or dialogue rather than of written discourse " . Best of all , it yielded " insight " and " pattern recognition " rather than the " classified knowledge " so overvalued by print @-@ trained scholars . " How exciting it was to encounter a writer whose every phrase invited prolonged meditation and exploration " , McLuhan added . McLuhan 's own books with their reliance on aphorisms , puns , quips , " probes " and oddly juxtaposed observations also employ this mosaic technique . 
 As scholars and teachers , Innis and McLuhan shared a similar dilemma since both argued that book culture tended to produce fixed points of view and homogeneity of thought ; yet both produced many books . In his introduction to the 1964 reprint of The Bias of Communication , McLuhan marvelled at Innis <a href='null_genetive' title='1'><mark>'s</mark></a>technique of juxtaposing " his insights in a mosaic structure of seemingly unrelated and disproportioned sentences and aphorisms " . McLuhan argued that although this made reading Innis <a href='null_genetive' title='2'><mark>'s</mark></a>dense prose difficult — " a pattern of insights <a href='null_relcl' title='3'><mark>that</mark></a><a href='negative_concord' title='4'><mark>are</mark></a> <a href='negative_concord' title='5'><mark>not</mark></a>packaged for the consumer palate " — Innis <a href='null_genetive' title='6'><mark>'s</mark></a>method approximated " the natural form of conversation or dialogue rather than of written discourse " . Best of all , it yielded " insight " and " pattern recognition " rather than the " classified knowledge " so overvalued by print @-@ trained scholars . " How exciting it was to encounter a writer whose every phrase invited prolonged meditation and exploration " , McLuhan added . McLuhan <a href='null_genetive' title='7'><mark>'s</mark></a>own books with their reliance on aphorisms , puns , quips , " probes " and oddly juxtaposed observations also employ this mosaic technique . 
As scholars and teachers , Innis and McLuhan shared a similar dilemma since both argued that book culture tended to produce fixed points of view and homogeneity of thought ; yet both produced many books . In his introduction to the 1964 reprint of da Bias of Communication , McLuhan marvelled at Innis  technique of juxtaposing " his insights in a mosaic structure of seemingly unrelated and disproportioned sentences and aphorisms " . McLuhan argued dat although this made reading Innis  dense prose difficult — " a pattern of insights ain't packaged for tdaconsumer palate " — Innis  method approximated " thdaatural form of convo or dialogue rather than of written discourse " . Best of all , it yielded " insight " and " pattern recognition " rather than the " classified knowledge " soo overvalued by print @-@ trained scholars . " How exciting it was to encounter a writer whose every phrase invited prolonged meditation and exploration " , McLuhan added . McLuhan  own books w/ their reliance on aphorisms , puns , quips , " probes " and oddly juxtaposed observations also employ dis mosaic technique .