 The video was made available for download through the iTunes Store on 13 March 2012 , in conjunction with the digital release of Happy to You . It later premiered on YouTube on 14 March 2012 . It received generally positive reviews . Amber Genuske of The Huffington Post stated that it lacked a plotline , but praised its production . Tom Breihan of Stereogum called it " slapsticky absurdism " and wrote , " I don 't think it 's supposed to be depressing , but it totally is . " 
 The video was made available for download through the iTunes Store on 13 March 2012 , in conjunction with the digital release of Happy to You . It later premiered on YouTube on 14 March 2012 . It received generally positive reviews . Amber Genuske of The Huffington Post stated that it lacked a plotline , but praised its production . Tom Breihan of Stereogum called it " slapsticky absurdism " and wrote , " I don 't think it 's supposed to be depressing , but it totally <a href='drop_aux' title='1'><mark>is</mark></a>. " 
Da video was made available fir download thru the iTunes Store on 13 March 2012 , in conjunction with the digital release of Happy to yu . It later premiered on YouTube on 14 March 2012 . It received generally positive reviews . Amber Genuske of The Huffington Post stated that it lacked a plotline , but praised its production . Tom Breihan of Stereogum called it " slapsticky absurdism " and wrote , " I don 't think it 's spose to be depressing , but it totally . "