 The project had not yet been greenlit when the agency approached Daniel Kleinman , known for his work on James Bond title sequences , with the intention of taking him on as a director . After looking over the concept pitch and a rough draft of the script , Kleinman 's immediate impressions were that the idea was " fresh " , " an opportunity to try out some new techniques " , and that it would " put Guinness back on track , doing a big ' wow ' idea " . 
 The project had <a href='negative_concord' title='1'><mark>not</mark></a>yet <a href='negative_concord' title='2'><mark>been</mark></a> <a href='negative_concord' title='3'><mark>greenlit</mark></a> when the agency approached Daniel Kleinman , known for his work on James Bond title sequences , with the intention of taking him on as a director . After looking over the concept pitch and a rough draft of the script , Kleinman <a href='null_genetive' title='4'><mark>'s</mark></a>immediate impressions <a href='uninflect' title='5'><mark>were</mark></a> that the idea was " fresh " , " an opportunity to try out some new techniques " , and that it would " put Guinness back on track , doing a big ' wow ' idea " . 
The project had yet ain't no greenlit when the agency approached Daniel Kleinman , known for his wrk on James Bond title sequences , with da intention of taking him on as a director . After lookin ova tdaconcept pitch and a rough draft of thdacript , Kleinman  immediate impressions was that the idea was " fresh " , " an opportunity to try outt some new techniques " , and that it would " put Guinness back on track , doing a bigg ' dang ' idea " .