 In 2004 , Guinness launched a retrospective television advertising campaign promoting Guinness Extra Cold stout , featuring new ten @-@ second versions of commercials broadcast between 1984 and 2004 . These included Mars ( with Rutger Hauer reprising his role as the " Pure Genius " ) , Anticipation , Fish Bicycle , Surfer , and Bet on Black. noitulovE joined the campaign in 2006 , and was the only piece to receive more than one new version . In the first of these , the patrons are encased only seconds after taking their first sip of Guinness in a glacier identical to the one which appeared half @-@ way through the original spot . In the second , the sea through which the three fish bound backwards in the original spot is frozen while the trio are in mid @-@ leap , leaving the characters skidding across the surface . In the final version , the primeval pool at the end of the original spot freezes while the mudskippers are taking their drink , and the protagonists ' tongues are left stuck in the ice . 
 In 2004 , Guinness launched a retrospective television advertising campaign promoting Guinness Extra Cold stout , featuring new ten @-@ second versions of commercials broadcast between 1984 and 2004 . These included Mars ( with Rutger Hauer reprising his role as the " Pure Genius " ) , Anticipation , Fish Bicycle , Surfer , and Bet on Black. noitulovE joined the campaign in 2006 , and was the only piece to receive more than one new version . In the first of these , the patrons are encased only seconds after taking their first sip of Guinness in a glacier identical to the one which<a href='been_done' title='1'><mark></mark></a> appeared half @-@ way through the original spot . In the second , the sea through which the three fish bound backwards in the original spot is frozen while the trio are in mid @-@ leap , leaving the characters skidding across the surface . In the final version , the primeval pool at the end of the original spot <a href='uninflect' title='2'><mark>freezes</mark></a> while the mudskippers are taking their drink , and the protagonists <a href='null_genetive' title='3'><mark>'</mark></a>tongues are left stuck in the ice . 
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