 The earliest known published reference for the word Wicca is within an advertisement published in a 1962 issue of Fate magazine ; in this , a Cardiff @-@ based group of Pagan Witches advertised a tradition as " Wicca – Dianic and Aradian " . The advert may have been linked to Charles and Mary Cardell because Mary was allegedly born in Wales and Cardellian Witchcraft had apparently venerated a goddess under the name of Diana . However , many Pagan Witchcraft groups would have adopted the deity name Diana and Aradia , these being the goddesses featured in the American folklorist Charles Leland 's supposed account of a Tuscan witch tradition , Aradia , or the Gospel of the Witches ( 1899 ) . Another early use could be found from December 1965 , in the penultimate issue of Pentagram , the newsletter of the Witchcraft Research Association . Here , a small column on Halloween made reference to " the Craft of the Wiccan " , apparently referring to the entire Pagan Witchcraft community . The author 's name was not printed , although it had probably been produced by one of the figures involved in editing Pentagram , such as Gerard Noel or Doreen Valiente . In July 1968 , a group of British Gardnerians began publishing a magazine titled The Wiccan , while Welshman Gavin Frost founded the Church of Wicca in the United States that same year . 
 The earliest known published reference for the word Wicca is within an advertisement published in a 1962 issue of Fate magazine ; in this , a Cardiff @-@ based group of Pagan Witches advertised a tradition as " Wicca – Dianic and Aradian " . The advert may <a href='been_done' title='1'><mark>have</mark></a> been linked to Charles and Mary Cardell because Mary was allegedly born in Wales and Cardellian Witchcraft <a href='been_done' title='2'><mark>had</mark></a> apparently venerated a goddess under the name of Diana . However , many Pagan Witchcraft groups would <a href='been_done' title='3'><mark>have</mark></a> adopted the deity name Diana and Aradia , these being the goddesses featured in the American folklorist Charles Leland <a href='null_genetive' title='4'><mark>'s</mark></a>supposed account of a Tuscan witch tradition , Aradia , or the Gospel of the Witches ( 1899 ) . Another early use could be found from December 1965 , in the penultimate issue of Pentagram , the newsletter of the Witchcraft Research Association . Here , a small column on Halloween made reference to " the Craft of the Wiccan " , apparently referring to the entire Pagan Witchcraft community . The author <a href='null_genetive' title='5'><mark>'s</mark></a>name was not printed , although it <a href='been_done' title='6'><mark>had</mark></a> probably been produced by one of the figures involved in editing Pentagram , such as Gerard Noel or Doreen Valiente . In July 1968 , a group of British Gardnerians began publishing a magazine titled The Wiccan , while Welshman Gavin Frost<a href='been_done' title='7'><mark></mark></a> founded the Church of Wicca in the United States that same year . 
Da earliest known published reference for the word Wicca is within an advertisement published in a 1962 issue of Fate magazine ; in dis , a Cardiff @-@ based group of Pagan Witches advertised a tradition as " Wicca – Dianic and Aradian " . The advert may done been linked to Charles and Mary Cardell bc Mary was allegedly born in Wales and Cardellian Witchcraft done apparently venerated a goddess under tdaname of Diana . However , many Pagan Witchcraft groups would done adopted thdaeity name Diana and Aradia , these being the goddesses featured in the American folklorist Charles Leland  supposed account of a Tuscan witch tradition , Aradia , or the Gospel of thedatches ( 1899 ) . Another early use could be found from December 1965 , in the penultimate issue of Pentagram , the newsletter of the Witchcraft Research Association . hea , a small column on Halloween made reference to " the Craft of the Wiccan " , apparently referring to the entire Pagan Witchcraft community . The dahor  name was not printed , although it done def been produced by one of the figures involved in editing Pentagram , such as Gerard Noel or Doreen Valiente . In July 1968 , a group of British Gardnerians began publishing a magazine titled The Wiccan , while Welshman Gavin Frost done founded the Church of Wicca in the Udaed States that same year .