 Nike created a signature shoe for him , called the Air Jordan . One of Jordan 's more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon . In the commercials Lee , as Blackmon , attempted to find the source of Jordan 's abilities and became convinced that " it 's gotta be the shoes " . The hype and demand for the shoes even brought on a spate of " shoe @-@ jackings " where people were robbed of their sneakers at gunpoint . Subsequently , Nike spun off the Jordan line into its own division named the " Jordan Brand " . The company features an impressive list of athletes and celebrities as endorsers . The brand has also sponsored college sports programs such as those of North Carolina , Cal , Georgetown , and Marquette . 
 Nike created a signature shoe for him , called the Air Jordan . One of Jordan <a href='null_genetive' title='1'><mark>'s</mark></a>more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon . In the commercials Lee , as Blackmon , attempted to find the source of Jordan <a href='null_genetive' title='2'><mark>'s</mark></a>abilities and became convinced that " it 's gotta be the shoes " . The hype and demand for the shoes even brought on a spate of " shoe @-@ jackings " where people <a href='uninflect' title='3'><mark>were</mark></a> robbed of their sneakers at gunpoint . Subsequently , Nike spun off the Jordan line into its own division named the " Jordan Brand " . The company <a href='uninflect' title='4'><mark>features</mark></a> an impressive list of athletes and celebrities as endorsers . The brand <a href='been_done' title='5'><mark>has</mark></a> also sponsored college sports programs such as those of North Carolina , Cal , Georgetown , and Marquette . 
Nike created a signature shoe for him , called the Air Jordan . One of Jordan  more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon . In the commercials Lee , as Blackmon , attempted to find the source of Jordan  abilities and became convinced dat " it 's gotta be the shoes " . The hype and demand for the shoes even brought on a spate of " shoe @-@ jackings " where people was robbed of their sneakers at gunpoint . Subsequently , Nike spun offf the Jordan line into its own division named da " Jordan Brand " . The company feature an impressive list of athletes and celebrities as endorsers . The brand done also sponsored college sports programs such as those of North Carolina , Cal , Georgetown , and Marquette .