 By reducing the space he needed to fill with fiction Pohl managed to stretch his budget . A long letter column took up several pages but required no payment , and neither did running advertisements for Popular 's other magazines . Some authors sent inaccurate word counts with the stories they submitted , and savings were made by paying them on the basis of whichever word count was less — the author 's or one done by Popular 's staff . The result was a saving of forty to fifty dollars per issue . Snipped elements of black and white illustrations were also reused to fill space , as multiple uses of the same artwork did not require additional payments to the artist . 
 By reducing the space he needed to fill with fiction Pohl managed to stretch his budget . A long letter column took up several pages but required no payment , and neither did running <a href='negative_concord' title='1'><mark>advertisements</mark></a> for Popular <a href='null_genetive' title='2'><mark>'s</mark></a>other magazines . Some authors sent inaccurate word counts with the stories they submitted , and savings <a href='uninflect' title='3'><mark>were</mark></a> made by paying them on the basis of whichever word count was less — the author <a href='null_genetive' title='4'><mark>'s</mark></a>or one done by Popular <a href='null_genetive' title='5'><mark>'s</mark></a>staff . The result was a saving of forty to fifty dollars per issue . Snipped elements of black and white illustrations <a href='uninflect' title='6'><mark>were</mark></a> also reused to fill space , as multiple uses of the same artwork did not require additional payments to the artist . 
By reducing the space he needed to fill with fiction Pohl managed to stretch his budget . A long letter column took up several pages but required no payment , and neither did runnin no advertisements for Popular  other magazines . Some authors sent inaccurate word counts with the stories they submitted , and savings was made by paying them on the basis of whichever word count was less — the author  or one done by Popular  staff . da result was a savin of forty to fifty dollas per issue . Snipped elements of black and white illustrations was also reused to fill space , as multiple uses of the same artwork did not require additional payments to tdaartist .