 noitulovE was originally to have begun its run in September 2005 , but the airdate was pushed back several weeks as post @-@ production took longer than anticipated . As had been the case with several earlier campaigns , the commercial was to air in several bursts , throughout 2005 and 2006 . Spots were purchased in the commercial breaks of sports broadcasts , high @-@ budget television dramas and shows whose primary audience overlapped with the campaign 's target demographic of British males in the 24 – 35 age range . The first burst was commissioned to run from 3 October to 13 November 2005 , during programming such as the UEFA Champions League , Lost , Vincent , Ant and Dec 's Saturday Night Takeaway and terrestrial television screenings of Austin Powers : Goldmember . 
 noitulovE was originally to <a href='been_done' title='1'><mark>have</mark></a> begun its run in September 2005 , but the airdate was pushed back several weeks as post @-@ production took longer than anticipated . As had been the case with several earlier campaigns , the commercial was to air in several bursts , throughout 2005 and 2006 . Spots <a href='uninflect' title='2'><mark>were</mark></a> purchased in the commercial breaks of sports broadcasts , high @-@ budget television dramas and <a href='uninflect' title='3'><mark>shows</mark></a> whose primary audience overlapped with the campaign <a href='null_genetive' title='4'><mark>'s</mark></a>target demographic of British males in the 24 – 35 age range . The first burst was commissioned to run from 3 October to 13 November 2005 , during programming such as the UEFA Champions League , Lost , Vincent , Ant and Dec <a href='null_genetive' title='5'><mark>'s</mark></a>Saturday Night Takeaway and terrestrial television screenings of Austin Powers : Goldmember . 
NoitulovE was originally to done begun its run in September 2005 , but the airdate was pushed back several weeks as post @-@ production took longer den anticipated . As had been the case with several earlier campaigns , the commercial was to air in several bursts , throughout 2005 and 2006 . Spots was copped in the commercial breaks of sports broadcasts , high @-@ budget television dramas and show whose primary audience overlapped with the campaign  target demographic of British males in da 24 – 35 age range . Tdafirst burst was commissioned to run from 3 October to 13 November 2005 , durin programming such as the UEFA Champions League , Lost , Vincent , Ant and Dec  Saturday Night Takeaway and terrestrial television screenings of Austin Powers : Goldmember .