 In the 1960s , the Gardnerian initiate Alex Sanders founded his own tradition , which became known as Alexandrian Wicca ; he used the terms Wicca and the Wicca in reference to the entire Pagan Witchcraft religion . One of Sanders ' initiates , Stewart Farrar , describes Wicca as " the witches ' name for their Craft " in his book What Witches Do ( 1971 ) . The widespread adoption of Wicca in reference to Pagan Witchcraft would have brought benefits to its practitioners , who were widely maligned and faced persecution for their practice of witchcraft ; an emotive term often associated with Satanism that had negative connotations in the Western imagination . Doyle White argued that the practitioners ' presentation of themselves as Wiccans rather than witches removed some of the social stigma that they faced . 
 In the 1960s , the Gardnerian initiate Alex Sanders founded his own tradition , which became known as Alexandrian Wicca ; he used the terms Wicca and the Wicca in reference to the entire Pagan Witchcraft religion . One of Sanders <a href='null_genetive' title='1'><mark>'</mark></a>initiates , Stewart Farrar , <a href='uninflect' title='2'><mark>describes</mark></a> Wicca as " the witches <a href='null_genetive' title='3'><mark>'</mark></a>name for their Craft " in his book What Witches Do ( 1971 ) . The widespread adoption of Wicca in reference to Pagan Witchcraft would <a href='been_done' title='4'><mark>have</mark></a> brought benefits to its practitioners , <a href='null_relcl' title='5'><mark>who</mark></a><a href='uninflect' title='6'><mark>were</mark></a> widely maligned and faced persecution for their practice of witchcraft ; an emotive term often associated with Satanism <a href='null_relcl' title='7'><mark>that</mark></a>had negative connotations in the Western imagination . Doyle White argued that the practitioners <a href='null_genetive' title='8'><mark>'</mark></a>presentation of themselves as Wiccans rather than witches removed some of the social stigma <a href='null_relcl' title='9'><mark>that</mark></a>they faced . 
In the 1960s , the Gardnerian initiate Alex Sanders founded his own tradition , which became known as Alexandrian Wicca ; he used da terms Wicca and the Wicca in reference to the entire Pagan Witchcraft religion . One of Sanders  initiates , Stewart Farrar , describe Wicca as " tdawitches  name for their Craft " in his book What Witches Do ( 1971 ) . Thdaidespread adoption of Wicca in reference to Pagan Witchcraft would done brought benefits to its practitioners , was widely maligned and faced persecution fir their practice of witchcraft ; an emotive term often associated with Satanism had negative connotations in thedastern imagination . Doyle White argued that the practitioners  presentation of themselves as Wiccans rather than witches removed some of the daial stigma they faced .