 The delay " gobsmacked " the film industry , according to Deadline.com , because Paramount had already implemented a substantial advertising campaign beginning with a Super Bowl commercial , because " warehouses full of " toys were waiting for the film 's launch , and because it was one of only three Paramount @-@ produced films scheduled for Summer 2012 ( along with The Dictator and Katy Perry : Part of Me ) . The studio also wanted to avoid competing with Tatum 's Magic Mike , also scheduled for June 29 , Deadline reported . 
 The delay " gobsmacked " the film industry , according to Deadline.com , because Paramount <a href='been_done' title='1'><mark>had</mark></a> already implemented a substantial advertising campaign beginning with a Super Bowl commercial , because " warehouses full of " toys <a href='uninflect' title='2'><mark>were</mark></a> waiting for the film <a href='null_genetive' title='3'><mark>'s</mark></a>launch , and because it was one of only three Paramount @-@ produced films scheduled for Summer 2012 ( along with The Dictator and Katy Perry : Part of Me ) . The studio also wanted to avoid competing with Tatum <a href='null_genetive' title='4'><mark>'s</mark></a>Magic Mike , also scheduled for June 29 , Deadline reported . 
Da delay " gobsmacked " the film industry , according to Deadline.com , because Paramount done already implemented a substantial advertising campaign beginning w/ a Super Bowl commercial , because " warehouses full of " toys was waiting for tdafilm  launch , and because it was one of only three Paramount @-@ produced films scheduled for Summer 2012 ( along with The Dictator and Katy Perry : Part of Me ) . Thdatudio also wanted to avoid competing with Tatum  Magic Mike , also scheduled fa June 29 , Deadline reported .