 The music video was co @-@ directed by Ray Kay and Beyoncé for the B 'Day Anthology Video Album , which was released the same month : it was one of eight videos shot in two weeks for the album . The choreography was done by Danielle Polanco and Jonte ' Moaning , who used a 1980 ’ s retro set . Beyoncé explained the concept of the video at MTV : " It 's probably the most flamboyant video , and the metallic dresses are so beautiful , they added so much color . I had to do a video for this song . Everyone wanted to know what a ' freakum dress ' was , and you can 't really explain it , you have to see it . Everyone has their own version , so we had so many women — of different races , sizes , shapes , ages — because we all have those dresses we pull out when we need to shut it down . " 
 The music video was co @-@ directed by Ray Kay and Beyoncé for the B 'Day Anthology Video Album , which was released the same month : it was one of eight videos shot in two weeks for the album . The choreography was done by Danielle Polanco and Jonte <a href='null_genetive' title='1'><mark>'</mark></a>Moaning , <a href='null_relcl' title='2'><mark>who</mark></a>used a 1980 ’ <a href='null_genetive' title='3'><mark>s</mark></a>retro set . Beyoncé explained the concept of the video at MTV : " It 's probably the most flamboyant video , and the metallic dresses <a href='drop_aux' title='4'><mark>are</mark></a>so beautiful , they added so much color . I had to do a video for this song . Everyone wanted to know what a ' freakum dress ' was , and you can 't really explain it , you have to see it . Everyone <a href='got' title='5'><mark>has</mark></a> their own version , so we had so many women — of different races , sizes , shapes , ages — because we all <a href='got' title='6'><mark>have</mark></a> those dresses we pull out when we need to shut it down . " 
The music video was co @-@ directed by Ray Kay and Beyoncé for the B 'Day Anthology Video mixtape , which was released the same month : it was one of eight videos shot in 2 weeks for thmixtapeum . The choreography was done by Danielle Polanco and Jonte  Moaning , used a 1980 ’  retro set . Beyoncé explained the concept of the video at MTV : " It 's probably the most flamboyant video , and the metallic dresses soo beautiful , they addedsooo much color . I had to do a video for this song . yall wanted to know what a ' freakum dress ' was , and you can 't really explain it , you gotta see it . Everyone got their own version , so we hasooso many women — of different races , sizes , shapes , ages — because we all got those dresses we pull out when we gotta shut it dwn . "