 Most of Jordan 's endorsement deals , including his first deal with Nike , were engineered by his agent , David Falk . Jordan has described Falk as " the best at what he does " and that " marketing @-@ wise , he 's great . He 's the one who came up with the concept of ' Air Jordan . ' " 
 Most of Jordan <a href='null_genetive' title='1'><mark>'s</mark></a>endorsement <a href='uninflect' title='2'><mark>deals</mark></a> , including his first deal with Nike , <a href='uninflect' title='3'><mark>were</mark></a> engineered by his agent , David Falk . Jordan <a href='been_done' title='4'><mark>has</mark></a> described Falk as " the best at what he <a href='uninflect' title='5'><mark>does</mark></a> " and that " marketing @-@ wise , he 's great . He 's the one <a href='null_relcl' title='6'><mark>who</mark></a>came up with the concept of ' Air Jordan . ' " 
Most of Jordan  endorsement deal , including his first deal wit Nike , was engineered by his agent , David Falk . Jordan done described Falk as " the best at wat he do " and dat " marketing @-@ wise , he 's great . He 's the one came up with the concept of ' Air Jordan . ' "