 Jordan also has been associated with the Looney Tunes cartoon characters . A Nike commercial shown during 1992 's Super Bowl XXVI featured Jordan and Bugs Bunny playing basketball . The Super Bowl commercial inspired the 1996 live action / animated film Space Jam , which starred Jordan and Bugs in a fictional story set during the former 's first retirement from basketball . They have subsequently appeared together in several commercials for MCI . Jordan also made an appearance in the music video of Michael Jackson 's " Jam " ( 1992 ) . 
 Jordan also <a href='been_done' title='1'><mark>has</mark></a> been associated with the Looney Tunes cartoon characters . A Nike commercial shown during 1992 <a href='null_genetive' title='2'><mark>'s</mark></a>Super Bowl XXVI featured Jordan and Bugs Bunny playing basketball . The Super Bowl commercial inspired the 1996 live action / animated film Space Jam , which starred Jordan and Bugs in a fictional story set during the former <a href='null_genetive' title='3'><mark>'s</mark></a>first retirement from basketball . They <a href='been_done' title='4'><mark>have</mark></a> subsequently appeared together in several commercials for MCI . Jordan also made an appearance in the music video of Michael Jackson <a href='null_genetive' title='5'><mark>'s</mark></a>" Jam " ( 1992 ) . 
Jordan also done been associated wit the Looney Tunes cartoon characters . A Nike commercial shown during 1992  Super Bowl XXVI featured Jordan and Bugs Bunny playin basketball . The Super Bowl commercial inspired da 1996 live action / animated film Space Jam , which starred Jordan and Bugs in a fictional story set during the former  first retirement from basketball . They done subsequently appeared together in several commercials for MCI . Jordan also made an appearance in the music video of micheal Jackson  " Jam " ( 1992 ) .