 The ad was also a hit with the public . It has been credited by Guinness as being responsible for the substantial boost in sales experienced by the brand during the period in which it was broadcast . While revenues within the UK beer market declined by an average of − 0 @.@ 4 % ( − £ 19M ) , the year @-@ on @-@ year figures for Guinness showed an increase of 3 @.@ 6 % ( + £ 13.3M ) . Between October 2005 and October 2006 , Guinness achieved its highest ever volume ( 6 @.@ 8 % ) and value ( 7 @.@ 4 % ) shares , taking the position of market leader from Stella Artois . Diageo attributed the growth in no small part to the positive reception garnered by noitulovE . 
 The ad was also a hit with the public . It <a href='been_done' title='1'><mark>has</mark></a> been credited by Guinness as being responsible for the substantial boost in sales experienced by the brand during the period in which it was broadcast . While revenues within the UK beer market<a href='been_done' title='2'><mark></mark></a> declined by an average of − 0 @.@ 4 % ( − £ 19M ) , the year @-@ on @-@ year figures for Guinness showed an increase of 3 @.@ 6 % ( + £ 13.3M ) . Between October 2005 and October 2006 , Guinness achieved its highest ever volume ( 6 @.@ 8 % ) and value ( 7 @.@ 4 % ) shares , taking the position of market leader from Stella Artois . Diageo attributed the growth in no small part to the positive reception garnered by noitulovE . 
The ad was also a hit with the public . It done been credited by Guinness as being responsible fa da substantial boost in sales experienced by the brand durin tdaperiod in which it was broadcast . While revenues within thdaK beer market done declined by an average of − 0 @.@ 4 % ( − £ 19M ) , thedaar @-@ on @-@ year figures for Guinness showed an increase of 3 @.@ 6 % ( + £ 13.3M ) . Between October 2005 and October 2006 , Guinness achieved its highest ever volume ( 6 @.@ 8 % ) and value ( 7 @.@ 4 % ) shares , taking the position of market leader from Stella Artois . Diageo attributed the dawth in no small part to the pdative reception garnered by noitulovE .