 Sire Records decided to opt for a promotional device in the United States that would involve MTV viewers to make their own videos for " True Blue " . In the fall of 1986 , MTV asked its viewers to submit their own videos . The contest was known as " Madonna 's ' Make My Video ' Contest " . The winner was awarded a trip to MTV 's New York studio where Madonna presented a $ 25 @,@ 000 check live on MTV . Thousands of viewers submitted their recorded tapes which were mainly made using home @-@ made video equipment and featured themselves or relatives as the actors . MTV publicist Peter Danielson said that many of the submissions featured teenagers imitating Madonna . All the entries were shown in a continuous run on MTV as promised . The same song was played over and over for the whole day , but each time with a different video made by the finalists . Author Lisa A. Lewis said that this event emphasized the effect Madonna had on different kind of audiences due to the popularity and response to the contest . MTV selected ten finalists based mainly on a standard of popularity rather than slickness of production or concept creativity . 
 Sire Records decided to opt for a promotional device in the United States <a href='null_relcl' title='1'><mark>that</mark></a>would involve MTV viewers to make their own videos for " True Blue " . In the fall of 1986 , MTV asked its viewers to submit their own videos . The contest was known as " Madonna <a href='null_genetive' title='2'><mark>'s</mark></a>' Make My Video ' Contest " . The winner was awarded a trip to MTV <a href='null_genetive' title='3'><mark>'s</mark></a>New York studio where Madonna presented a $ 25 @,@ 000 check live on MTV . Thousands of viewers submitted their recorded tapes which <a href='uninflect' title='4'><mark>were</mark></a> mainly made using home @-@ made video equipment and featured themselves or relatives as the actors . MTV publicist Peter Danielson said that many of the submissions featured teenagers imitating Madonna . All the entries <a href='uninflect' title='5'><mark>were</mark></a> shown in a continuous run on MTV as promised . The same song was played over and over for the whole day , but each time with a different video made by the finalists . Author Lisa A. Lewis said that this event emphasized the effect Madonna had on different kind of audiences due to the popularity and response to the contest . MTV selected ten finalists based mainly on a standard of popularity rather than slickness of production or concept creativity . 
Sire Records decided to opt for a promotional device in da United States would involve MTV viewers to make their own videos for " tru Blue " . In the fall of 1986 , MTV asked its viewers to submit their own videos . Tdacontest was known as " Madonna  ' Make My Video ' Contest " . Thdainner was awarded a trip to MTV  New York studio where Madonna presented a $ 25 @,@ 000 check live on MTV . Thousands of viewers submitted their recorded tapes which was mainly made usin home @-@ made video equipment and featured themselves or relatives as the actors . MTV publicist Peter Danielson said that many of thedabmissions featured teenagers imitating Madonna . All the daries was shown in a continuous run on MTV as promised . The same song was played over and over fir the whole day , but each time witt a different video made by the fdalists . Author Lisa A. Lewis said that dis event emphasized the effect Madonna had on different kind of audiences due to the popularity and response to the codast . MTV selected ten finalists based mainly on a standard of popularity rather den slickness of production or concept creativity .