 Abbott Mead Vickers BBDO won the account for Guinness in 1996 with a campaign built on their new strapline " Good things come to those who wait " . They produced several commercials using variations on the theme , including Swimblack , Bet on Black , and the critically acclaimed Surfer , voted the " Best Advert of All Time " by the British public in 2002 . After the 2001 Dreamer advertisements , Diageo , the corporate owners of Guinness , decided to pursue a more pan @-@ European marketing strategy . The strapline proved difficult to translate , and was abandoned . Several new straplines were tried out over the next three years , including " Believe " ( Free and Tom Crean ) and " A story of darkness and light " ( Moth and Mustang ) . 
 Abbott Mead Vickers BBDO won the account for Guinness in 1996 with a campaign built on their new strapline " Good things come to those <a href='null_relcl' title='1'><mark>who</mark></a>wait " . They produced several commercials using variations on the theme , including Swimblack , Bet on Black , and the critically acclaimed Surfer , voted the " Best Advert of All Time " by the British public in 2002 . After the 2001 Dreamer advertisements , Diageo , the corporate owners of Guinness , decided to pursue a more pan @-@ European marketing strategy . The strapline proved difficult to translate , and was abandoned . Several new straplines <a href='uninflect' title='2'><mark>were</mark></a> tried out over the next three years , including " Believe " ( Free and Tom Crean ) and " A story of darkness and light " ( Moth and Mustang ) . 
Abbott Mead Vickers BBDO won the account fa Guinness in 1996 with a campaign built on their new strapline " Good things come to those wait " . They produced several commercials using variations on da theme , including Swimblack , Bet on Black , and the critically acclaimed Surfer , voted the " Best Advert of All Time " by tdaBritish public in 2002 . After thda001 Dreamer advertisements , Diageo , the corporate owners of Guinness , decided to pursue a more pan @-@ European marketing strategy . Thedarapline proved difficult to translate , and was abandoned . Several new straplines was tried out over the next three years , including " Believe " ( Free and Tom Crean ) and " A story of darkness and light " ( Moth and Mustang ) .