 The sophistication of the Dylan 07 marketing campaign was a reminder that Dylan 's commercial profile had risen considerably since the 1990s . This first became evident in 2004 , when Dylan appeared in a TV advertisement for Victoria 's Secret lingerie . Three years later , in October 2007 , he participated in a multi @-@ media campaign for the 2008 Cadillac Escalade . Then , in 2009 , he gave the highest profile endorsement of his career , appearing with rapper will.i.am in a Pepsi ad that debuted during the telecast of Super Bowl XLIII . The ad , broadcast to a record audience of 98 million viewers , opened with Dylan singing the first verse of " Forever Young " followed by will.i.am doing a hip hop version of the song 's third and final verse . 
 The sophistication of the Dylan 07 marketing campaign was a reminder that Dylan <a href='null_genetive' title='1'><mark>'s</mark></a>commercial profile <a href='been_done' title='2'><mark>had</mark></a> risen considerably since the 1990s . This first became evident in 2004 , when Dylan appeared in a TV advertisement for Victoria <a href='null_genetive' title='3'><mark>'s</mark></a>Secret lingerie . Three years later , in October 2007 , he participated in a multi @-@ media campaign for the 2008 Cadillac Escalade . Then , in 2009 , he gave the highest profile endorsement of his career , appearing with rapper will.i.am in a Pepsi ad <a href='null_relcl' title='4'><mark>that</mark></a>debuted during the telecast of Super Bowl XLIII . The ad , broadcast to a record audience of 98 million viewers , opened with Dylan singing the first verse of " Forever Young " followed by will.i.am doing a hip hop version of the song <a href='null_genetive' title='5'><mark>'s</mark></a>third and final verse . 
The sophistication of da Dylan 07 marketing campaign was a reminder dat Dylan  commercial profile done risen considerably since the 1990s . dis first became evident in 2004 , when Dylan appeared in a t.v advertisement for Victoria  Secret lingerie . Three years later , in October 2007 , he participated in a multi @-@ media campaign fir tda2008 Cadillac Escalade . Then , in 2009 , he gave the highest profile endorsement of his career , appearing with rapper will.i.am in a Pepsi ad debuted during the telecast of Super Bowl XLIII . The ad , broadcast to a record audience of 98 million viewers , opened with Dylan singin thdairst verse of " Forever Young " followed by gon.i.am doing a hip hop version of the song  third and final verse .