 TITLE: How to Start an Online Business CONTENT: Find Ways to Market and Advertise Your Business\n-----------------------------------------------\nMarketing your business is key to getting customers and doesn't require a lot of time or money. Try these ideas:\n*   **Set up a social media presence** for your business on the platforms your potential customers frequent. For consumers, that's probably Facebook, Instagram, YouTube or Nextdoor; if you're targeting businesses, use LinkedIn. Paid advertising on social media can also be an affordable way to target specific audiences.\n*   **Answer questions people ask** on LinkedIn, Quora, Nextdoor and Facebook groups to get noticed and promote yourself as an expert.\n*   **Ask satisfied customers to refer others** who might be interested in your product or service.\n*   **Ask customers to sign up for marketing emails** from your business. (Be sure to comply with FTC regulations.)\n*   **Get publicity** by connecting with bloggers, online experts or other influencers to test or review your products or otherwise promote your business to their audience.\n*   **Buddy up** with other freelancers to refer business to each other or share projects. For example, if you're a web designer, you could work with a graphic designer and a copywriter to make stellar websites.\n*   **Network** both online and off. Joining associations, local business groups or online business groups is a great marketing tool, especially if you sell to businesses. END