 TITLE: 6 Secrets for Maximizing Credit Card Rewards and Saving Money on Holiday Shopping CONTENT: 6\\. Pay Attention to Amex Offers\n--------------------------------\nAmerican Express cardholders should pay close attention to the Amex Offers section in their online accounts. There, American Express offers targeted discount deals at a wide variety of merchants. You must log in to your American Express account, scroll to the Amex Offers section, and browse through a tailored list of offers for each Amex card on your account. If you're interested in an offer, you must opt-in and then make the purchase with your Amex card. The savings can be significant. For example, one offer available on some cards right now gives consumers $15 back on purchases of $75 or more at Aveda. END