 TITLE: What Is ESG Investing? CONTENT: Socially responsible investing is an investment strategy that considers an investor's moral values as well as a company's potential financial returns, and typically excludes investments that don't sync with both. ESG investing is more focused, specifically zeroing in on the environment, social issues and corporate governance. Together, these three factors are considered to determine the potential positive impact of a given investment. The idea is to invest in companies that stand out in one or more of these areas.\nSome experts argue that companies that excel in ESG are better positioned for growth because they're actively addressing areas of concern for both consumers and employees. When a company prioritizes things like fair working conditions, diversity and sustainability, for instance, it's demonstrating a commitment to its own workers _and_ the greater community. This, in turn, could make them especially attractive to conscious investors. END