While it may seem like vegan beauty has never been more popular, holistic esthetician Tammy Fender notes that plant-based remedies have always been a staple: “If you think about it, throughout history the plant kingdom has provided some of our most potent medicines, from penicillin to aspirin, which was first isolated from the bark of the willow tree,” she says. Though Fender admits that the demand for vegan beauty products does seem to be at an all-time high. And Google has the data to back it up: Since 2000, searches for vegan skin care have grown by 83% year over year in the U.S., according toby the all-knowing search giant., MD, dermatologist and author ofcan understand why. “More of my patients are looking for vegan skin care because they've made a conscious choice to avoid animal products in all aspects of their lives, including their diet, clothing, and now beauty products,” she says. “For many, it's no longer enough for products to be cruelty-free.”