"We hold our relationship with our loyal customers at utmost importance," founders Cydney Morris and Dallas Wand tell Refinery29. "For years we've gathered feedback from them about what it is they love or don't love about Stone Cold Fox. One consistent piece of feedback we received was that our prices were simply too high for the average Stone Cold Fox girl. By going direct-to-consumer, we not only lower the costs of our products by up to 50%, but we develop a true one-on-one relationship with all of our customers."