From now through April 24, Fashion Revolution Week will raise awareness of the true cost of fashion with the social media campaign #whomademyclothes. With 63 million unique users of the hashtag last year, its massive digital reach has helped put sustainability at the forefront of people’s minds, sparking debate about the consequences of our consumer habits. “It’s a place which everyone can use to ask questions, raise standards, and set an industry-wide example of what better looks like," cofounder Carry Somers explains. In doing so, Fashion Revolution aims to put power back in the hands — and phones — of consumers, enabling them to challenge the industry by taking selfies that show their clothing's labels. Empowering the consumer also helps relieve the burden of sole responsibility; namely the idea that the public have “inherited a massive problem,” de Castro says. “We’re stimulating them to feel a part of the solution. And we are a pro-fashion protest; we speak the language of fashion, positivity, and inclusivity in the way that we wish to express ourselves.” With public involvement in 84 countries worldwide showing a commitment to raising stakeholder accountability, the revolution seems to be well underway.