Anyway, in the great words of Coldplay, "It was all yellow." Or at least it's about to be. The hue has already made its way onto cute Etsy throw pillows and Pinterest accent walls, not to mention the bodies of countless celebrities and influencers . Even Glossier, patron saint of all things both millennial and pink, used the color for the packaging on its sunscreen, which debuted last year (they’re always just a little ahead of the curve, aren't they?). And as ready as I may be to bid adieu to pale pink in favor of bright yellow, I believe now is a crucial time for all of us to put our collective foot down and call it literally anything other than Gen Z Yellow. If we don’t, next thing you know, you’ll be hearing about Gen Q Chartreuse or Xennial Mauve or something, and think I speak for everyone when I say no thank you to that.