When Hadid introduced her first collection, she told Vogue : “Creatively speaking, it’s something that’s really true to my style,” of the collaboration, which made its debut in full at Tommy Hilfiger's New York Fashion Week show in September 2016. “I wanted it to be something that when people look at it, they know I was the one who designed it, and that it’s something I would genuinely wear?” That sort of intuition has paid off, as the Tommy x Gigi collections have sold out in record time — sometimes before the show is even over.