In the past, brands have said campaigns are unedited, but often find loopholes. For example, a brand might say it doesn't edit out any permanent characteristics like size, shape, or eye color, or it might restrict the no-retouching mission to just a small selection of its marketing plan. Glass has been privy to this through her years as the editor-in-chief of Glassbook , an art and culture publication. She says that she would continuously ask for images that had not been airbrushed or edited, but found photographers were largely uncomfortable putting images like that out there.