The day after attending the event, Aina, who has almost 1.5 million YouTube subscribers, shared her honest opinion on the new KKW Beauty products in a video posted to her channel. Though she was pleased with the formula of the products and the shade range for catering to women of color , Aina also had a few more critical points to make — namely, that the price of $48 per stick seemed a little steep, and that the contour/highlight kit came a few years too late. “I feel like the whole contour and highlight train has long left the beauty community and that phase was, like, two years ago,” she said.