Even if PepsiCo was never planning to release Doritos made specifically for women, the last sentence leads us to believe the company may be working on products designed and marketed specifically with women in mind. One of Nooyi's statements during her interview on Freakonomics supports that hunch. She told host Stephen Dubner, "It’s not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon." While this doesn't necessarily mean Doritos for women are coming, it does seem like PepsiCo did have something up its sleeve.