We also sent out an inter-office bat signal that caught the attention of Serena Brown, creative assistant at R29’s UK office, who told us that “growing up in London, this jacket was literally a staple for everyone I know — I've always thought it was jokes that anyone from an explorer to a roadman wears it.” Brown remembers the puffer’s ’90s heyday — “It’s never left my little bubble,” she says — and she’s actually been through two iterations: “a cream-colored one from eBay , and a white one that I actually got at North Face.” With winter winding now and the coat starting to go on sale, now’s the time to nab one — whether you track down a men’s or women’s style, the puffer’s rugged retro appearance is only getting better with age.