When Hadid introduced her first collection, she told Vogue : of the collaboration, which made its debut during New York Fashion Week in September 2016. “Creatively speaking, it’s something that’s really true to my style. I wanted it to be something that when people look at it, they know I was the one who designed it, and that it’s something I would genuinely wear?” That sort of intuition has paid off, as the Tommy x Gigi collections have sold out in record time — sometimes before the show is even over.