Although others were less quick to praise ASOS as a paradigm of body positivity (some noted the retailer still chose to use mainly white, thin models across the site), the retailer has been at the forefront of the plus-size style movement, offering on-trend pieces at affordable prices to women of all sizes. By taking this step towards more inclusive marketing, ASOS joins other Photoshop-free brands like Aerie (which banned retouching in 2014 ) and Target in their mission to showcase what real women look like. Hopefully, this tidal wave of enthusiastic Tweets will encourage further developments in the continuing fight for body positivity in the fashion space.