Others feel that the ad simply promotes the correction of dark spots, acne scars, and other forms of hyperpigmentation and therefore doesn't pose a threat.Watson, who was first announced as the French brand's global ambassador in 2011 , isn't the only actress who has been criticized for appearing in certain beauty ads. Back in 2008, actress Priyanka Chopra starred in a controversial commercial for Pond's White Beauty."I was such a kid, I didn't even know what I was doing then — I was like 22 or something. But I realized that it made me feel how I felt as a kid. I used to, jokingly, be called 'kali' by my family, and that means 'dark girl.' I used to use those [whitening] products as a kid and I thought they would work...and I guess I grew from that," Chopra told Refinery29 . She later added, "In any part of the world, judging someone's looks or judging how they are by the color of their skin is such a primitive thought."Of course, as we've written about before, different countries have different beauty standards that are often rooted in race and socioeconomic status. "In the case of the Far East, in countries like Japan, Korea, and China, it doesn’t have to do with trying not to be Asian," says Dr. Evelyn Nakano Glenn , a sociologist at University of California, Berkeley. "In those cultures, there’s a long tradition for women of light skin to be equated with beauty, and also there’s a class element. [It means] you’re not working in the sun, which is an important [distinction] in an agricultural society."