“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” Venturini Fendi tells WWD . “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.” Sounds kind-of like another familial campaign , doesn’t it?