"I don’t want to be 100% down on it. I’m always wary of saying, 'This is a new blight on our society'. Everything Lavinia does — from the poetry she quotes to the clothing she wears —are modes of self-creation. It’s just that she’s able to crank it up to 11 because of her use of social media. Louise falls as much for Lavinia’s persona — does Louise love the real Lavinia? That’s a question that’s not 100% resolved in the book. I think these two women ultimately are in love with each other. If they only had therapy, they might be able to become intimate with each other in the way both seem to want but their friendship is so mediated by these layers of artificiality, both in terms of Lavinia’s constructed persona and in terms of Louise constructing the persona that she thinks Lavinia wants."