Basically, there needs to be a clearer definition of what the sober curious movement really is, Dr. Hafeez says. Some people understand it as eliminating alcohol for health, sleep, and wellness reasons. Others may interpret it as being sober sometimes, but drinking occasionally. "By being 'sober curious' it gives people a chance to test the waters without feeling the burden of labelling themselves as an alcoholic," she says. MJ Gottlieb, the CEO and founder of Loosid , an app aimed at connecting sober people, argues that anyone who's in recovery has been "sober curious" before. "We need to show people what it looks like on the other side," he says. By taking on an "all or nothing" attitude, however, sober curious people might feel completely boxed out of sobriety, Gottlieb adds. And that obviously is not the goal.