The happiness Lane exudes in the campaign is key. "I'm at a place in my life now where I feel that living my life the way I want to, with no fears and no stipulations, shows the love I hold for this body," Lane wrote in an Instagram post for her birthday earlier this summer. "I don't need to explain why it's powerful for me to wear a bikini while frolicking on the beach. You can see the joy in my face, how happy and at home I truly feel in this skin. I have no apologies to give for that happiness. I've earned it, and you have too."