Top tier companies have been struggling to recruit millennials, confused by what they’re looking for beyond money. They need talented white collar workers, so they adapt by trying to make a more “meaningful” company and environment for millennials to work in. To show that they care about you, companies became locked in a perks arms race to take care of all your needs: they’re offering to do your laundry , help pay your student loans , give new parents a year of maternity leave , even buy insurance for your pets . Increasingly, companies are tailoring their culture to millennials, because they believe it’ll attract talent. This is what you get if you can get to the top: You don’t have to follow the man’s rules, he’s trying to play by yours so you don’t leave for his competitor. Selling out looks different, and maybe it feels different too.