"In our experience, sex [is] accompanied by a whole slew of questions — and not just when we first started having it," the company's co-founders, Jordana Kier and Alex Friedman, said in a statement. "In our search for answers, we often found that starting conversations around sex was either awkward or we weren’t getting the kind of information we could trust." Other women the company spoke to in a survey felt the same way. LOLA interviewed more than 900 women between the ages of 18 and 25 about their sexual and reproductive health. About 54% of the women surveyed said they crave a trusted source of information about sexual health so that they can feel empowered and in control of their sex life.