Although this might be new to the Super Bowl, campaign ads during major sports events are not a new thing. In 2016, Donald Trump and former secretary of state Hillary Clinton both bought air time during the World Series, which ended up being one of the most watched games ever with 40 million viewers. Still, by comparison to last year's 100 million Super Bowl LIII viewers , it seems that the reach of this particular campaign commercial will break new ground. So much so, that many wonder if this is even regulated.