With such photogenic folks working for the cause, the accompanying ad campaign reflects the authentic style, strength, and beauty of not just the brand, but the subjects. You can expect to see Ratajkowski, Sabbat, Abbott, and Marley providing support on their social networks (we’re looking at you Ratajkowski), providing items to auction off, and pitching in at in-store events. Throughout the month of September, Frye stores will re-release the brand’s limited-edition Harvest tote — $100 from each sale will be donated to Feeding America.