But who exactly then is the woman Tisci is trying to dress? One guess is whomever will buy the product. The collection veered so commercial it's hard not to wonder if that's the sort of design direction he received from the powers that be. Still, it's hard to judge the complete vision of a creative director after just one season, and while we may not be totally sold on Tisci for Burberry just yet, we are optimistic he'll find his footing. The foundation for a well-rounded direction is there — suiting, separates, sportswear — all it needs is a little finessing.