Through the lens of this cool female crew, Loft is reminding us that positivity never goes out of style and celebrating the campaign with. Considering Loft is already offering 40% off everything, there really is no greater motivation to focus on the good things in life than with a sale so bright it's practically blinding. In addition to shining a light on the inspiring impact these women have had on their own communities, the retailer is also doing its part by donating $20,000 to its charitable partner, St. Jude Children’s Research Hospital. What's more, you've got an inclusive size range (Loft styles are available from size 00 through size 26) and discounts as sweet as $150 off sleek trench coats to keep you smiling.