My limited knowledge, most of which has come from easy-access documentaries like these, seemed to be framed around fear. Cowspiracy producers Kip Andersen and Keegan Kuhn went from a documentary fuelled by conspiracy and cover-up in America's agricultural industry, geared to shock us into veganism, to What The Health in 2017. With this documentary – this time backed by Leonardo DiCaprio and Joaquin Phoenix – the panic wagon was steered towards meat's apparently catastrophic effect on our health. It told us that "eating eggs is as bad as smoking five cigarettes" ( it's not ) and, as a vegan dietitian on Vegan.com claimed, "cherry-picked" research and "overstated" data. We know there are health benefits to reducing our meat intake, but the takeaway from this documentary was that more studies are needed before lofty claims about "one serving of processed meat per day [raising] the risk of diabetes by 51%" can be taken at face value. Though the benefits are clear and the understanding of the true impact is vital, I'm not at all surprised by my reluctance to commit to plant-based alternatives while being fed the idea that "all meat and dairy is going to kill me because science said so".