Like The Cream, The Cell Rejuvenating Priming Moisturizer comes in an airless cylindrical pump that reminds us of a jumbo-sized mascara tube. However, instead of the Bader-signature blue color, it's a glossy black, with a tortoiseshell accent on the cap. As is to be expected, the price tag is up there at $145 for a full-sized 50 ml tube. But hey, that's $120 less than The Cream, and considering the fresh innovation in topical stem-cell technology, it feels like a fair going rate for skin like Victoria Beckham