That still doesn't explain why Veronica is planting one on Jughead, though there are a few options that make this kiss a little less weird than it should be. For one thing, this episode takes place at a cabin where Betty, Veronica, Archie and Jughead go to relax for the weekend. Perhaps the foursome get in the hot tub for a game of truth or dare (call back to the pilot, anyone?) which leads to someone daring Veronica to kiss the clearly-reluctant Southside Serpent.