The wins come as no surprise if you follow the money. In November, the Global fashion search platform Lyst revealed its quarterly trend report, naming the most coveted brands and products of the season, and breaking down the data behind the shopping habits of more than five million shoppers. Under the creative directorship of Lee, Bottega Veneta has entered the top 20 brands for the first time , climbing 21 places in the ranking from last year. The brand's popularity has caused fashion insiders to dub Bottega the “New Celine.” Its Lido shoe , spotted on the feet of the fashionable during fashion month, is officially the world’s hottest shoe, thanks to a surge of over 27,000 online searches per month last quarter. It also helps that the shoe has remained a staple for celebrity fans such as Rihanna.