"Even though Don Draper created the 'Pass the Heinz' campaign almost 50 years ago, the communications still really work in today's world," Heinz brand building director Nicole Kulwicki told Adweek . "Mr. Draper really understood the one thing every Heinz fan knows, which is to never settle for the foods you love without the great taste of Heinz. What we loved about the campaign is that it doesn't require paragraphs of copy to explain it. It features mouthwatering food images, and all that's missing is the Heinz."