“It was hard to concentrate at school because I [felt] like why am I here? what am I doing here?. I felt like I actually learned more and met more people when I wasn't in school." Although going into 2018 with a full-time focus on being a “style blogger” — “people call what I do ‘influencer,’ which technically is what I do, but I don’t like that word,” Reese admits — she has no plans to move away from Atlanta, the city she says has given her a bit of an edge in the already cluttered world of influencers. “I think living in Atlanta helps me stay more genuine to myself because I'm not part of the fashion industry here, because there really isn't one,” Reese says. “When I'm traveling I'm part of [the industry] but then [I get] to step back from it [when] I’m back in Atlanta, so it’s way easier to just be me and not compare myself or try to be like the same people in the city.” She may not live in New York or Los Angeles, but her feed now has that classic Insta-girl look that has become its own aesthetic, regardless of real-life location. A #vibe that is both everywhere and nowhere. Her feed now includes Gucci #sponcon, Proenza Schouler’s latest sportswear drop, and the Nanushka brown bomber jacket that was literally put on the map by various Insta-girls (“It looks like you’re wrapped in a croissant,” Reese says); all photographed against desolate, textured, brightly colored backgrounds. You don’t need to be in New York or Los Angeles to find those.