"It's the first palette without any mirrors or magnets, and that’s not really done," Abbitt says. "I even had to research the paper and ink I was using in this to make sure it could go back into the [recycling] system. Making little tweaks like that, there’s a market for it. If you look at the natural beauty space right now where they claim to have sustainable packaging, there's often parts of it that people don't know about that aren't actually recyclable. Like, you can recycle the glass bottle, but not the plastic lid."