“There are the folks who primarily come into this space who are not just only focused on the war on drugs but also fighting for patients’ rights. I believe that if we’re helping to build a new industry, advocacy needs to be a part of all that we do,” says Gia Morón, the executive vice president of Women Grow. “The cannabis industry [is] being built, honestly, on the backs of Black and brown people, without [them] receiving any credit. I want to see more of us in this space and create good business opportunities, not just for women but also for people of color.”