The entire piece is hinged around the declining popularity in Weight Watchers, a company known for its portion control and weight monitoring for its participants to lose weight by cutting calories, in favor of wellness buzzwords like "strong," and "fit." As a spokesperson for WW, Winfrey starred in a now iconic commercial declaring her love of bread . ‘‘In the particular moment in time that I got the call,’’ she said of agreeing to join the WW team, ‘‘I was desperate: What’s going to work? I’ve tried all of the green juices and protein shakes, and let’s do a cleanse, and all that stuff. That doesn’t work. It doesn’t last. What is going to be consistent, keep me conscious and mindful?’"