We've outlined the issue with throwing on Native American-inspired garb for fashion in the past. But as Reddit user beanieandpeach explained , it goes much deeper than that."I'm really grossed out by the fact that they'll be benefiting from Native designs and 'vibes,' and I don't imagine any of the proceeds will be going to any of the First Nations, and I'd be surprised if there were any Native models in their ad campaigns," the user wrote. "My personal history is tribal, and it's not just a cute design for me, it's my fucking culture. And my culture is dying, my people are dying, and it's because of a history of mass genocide and forced sterilization and plagues and poverty and broken treaties — and it actually hurts to imagine that someday, the word 'tribe' might live on on the faceplate of some MAC cosmetic, long after the last native speaker of the Nimiípuu is gone."The problem gets worse when you consider that some Instagram users are already beginning to post pictures of themselves with "tribal" makeup using products from the line. (Again, without giving any credit to the inspiration behind their looks.)