How long has your maternity line been in progress?

“It’s actually been in the works for quite some time, actually. It takes a while to develop each of my Kohl’s lines, actually. As soon as my pregnancy got announced, I’ve been hard at work on it — I’ve been really rushing because, selfishly, I want the samples to wear. But I’m so happy with how it turned out. Going into it, one of the main things I wanted was to create a maternity line that felt vey in sync with the existing [LC Lauren Conrad] line I’ve produced. When I first started shopping for maternity clothes myself, I felt like I was having a difficult time finding pieces that were really in tune with my own personal style. I obviously had to dress differently for my shape, but I still wanted to wear the trends that I was seeing, and pieces I’d wear if I wasn’t pregnant.”