But earning the right to display the coveted coat of arms is much more complicated than the Queen giving her favorite drugstore a five-star Yelp review — it's more like going to the DMV, rife with bureaucratic processes and dotted lines. A company must supply goods and services to the Royal Household for at least five years before it becomes eligible to apply for the warrant, then the application is presented to the Royal Household, then it goes in front of the Royal Household Warrants Committee, where they then decide whether to accept the recommendation.