That the clothes are so beautiful almost underscores their prices ( denim starts at $450 , while the perfect white blouse could run you $690 dresses for the fall season begin at $1,290 ), especially in an age when fast-fashion giants like Zara and H&M reign supreme. “When we started the brand, we had an idea and we had a goal and it was to create these wardrobe staples and pieces that our woman could dress in from day-to-night and she could mix them. Quality was important, craftsmanship was important, fabric was key, and our design process really dictated our space in the market,” explains Vassar. That some might say you could get these basic pieces like denim and blouses at the aforementioned retailers, Vassar says: “Denim is a wardrobe staple we really can’t live without, just like a white blouse, it’s one of those things that you really need in your wardrobe, and why shouldn’t that be super-special and well-made?”