All that aside, perhaps the most exciting thing about the new drop is that Ouai is partnering with Period.org to donate $20,000 to deliver menstrual-care products to regional shelters in the U.S. "As a brand, we’re committed to helping other people as much as we can and taking a stance on things that affect our community," Atkin says. "There are so many women who don’t even have the money to afford hygiene products when they get their periods. We felt so aligned with Period.org's belief that no one should have to be hindered from living their best life because of a natural bodily function."