But it’s not as straightforward as that. Though the MLM industry is supported by fierce believers, according to the film a dramatically small percentage of those who sign up (three quarters of whom are women) see anywhere near the amount of money that is suggested and instead find themselves in debt. The documentary highlights the lack of awareness around becoming involved, the true earning potential of eager new sellers and the potential risks in the seemingly minimal regulation these companies operate under. The backbone of the business, the documentary shows, isn’t as clear to the young women invited to join as it should be. Tales of more time at home, short working hours and six-figure salaries are marred by a reality that many found to have far less to do with selling beauty products than initially understood. It’s not until visiting another training day that Ellie realises the focus of what she’s signed up to. “RITA,” the MLM trainer says, “Recruiting Is The Answer”.