One of the more blatantly obvious truisms in life is that any sale is better than no sale at all. The prospect of taking home a shiny, new item at a fraction of its retail price is enough to spark a thrill. But what elevates a sale's status and makes it great is when those discounted products are the very same ones you use in your everyday life. Which is why the CVS Epic Beauty Event is quite possibly the most important, unmissable (and also wildly popular) sale of the year: best-sellers from your favorite brands at a wildly affordable price point. And even if these products aren't currently in your arsenal, the beauty of a sale like this is that it allows for discovery, for experimentation with new products you've never tried before.