For those of you who are new to the product, allow us to explain just why we love it so damn much. The finely-milled pressed powder is completely shimmer- and sparkle-free and the perfect brown color looks like an actual tan — not orange dirt. Because the powder is so soft, it blends without looking ruddy or patchy. We've been a fan of it for years and use it to bronze, contour, and even shade the creases of our eyes.