It's clear Paul's behavior has forced YouTube to rethink their guidelines. Ariel Bardin, YouTube’s vice president of product management, wrote in a blog post, without ever mentioning Paul by name, that “when one creator does something particularly blatant — like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers — it can cause lasting damage to the community, including viewers, creators and the outside world."