As the league expands its inclusion of women both on the sidelines and in the office, all eyes are on female game changers like Gordon. These women are also featured in a video series entitled Football is Female on our Instagram channel On Her Turf that celebrates women in sports.The NFL’s Crucial Catch initiative runs the first week of October through week seven of the season and will highlight early detection of all cancers with branded game balls, equipment and ribbons. Since it began in 2009, the initiative has helped to raise more than $20 million for the American Cancer Society.