Still, its rhetoric stuck around despite the fact that the paper's claims were discredited. Over the years, the rate of children being immunised dropped as low as 73.6% in 1999, and the government subsequently launched a campaign that saw vaccination rates rise to 92.2%. And in 2015, the country launched the "No Jab, No Pay" initiative, which stated that parents who didn't vaccinate their children were not eligible for the customary £9,200 child-care welfare credit.