That is, until about 2011. The outdoorsy aesthetic became fashionable resulting in hipsters and fashion-forward editors adopted the boot skyrocketing its popularity. In the years to come, the boot began selling out every year . Retailers were struggling to keep up with the new-found demand. In an attempt to capitalize upon their newfound popularity, L.L. Bean stepped outside its comfort zone and released a redesign of their sought-after shoe. The result? Loyal fans of the shoe and newcomers alike were scrambling to get their hands on the limited edition, small batch releases. Before, the shoe was offered in a limited range of colors. Now, you can find them in plum, burnt orange, and in a variety of styles and fits making styling the iconic boot easier than ever. L.L. Bean stepped outside its comfort zone and was rewarded with a surge in popularity even greater than before.