“The idea for Huckberry was inspired by [co-founders Richard Greiner and Andy Forch] lifestyle of living in the city but living for adventure, and they saw a white space in the men's retail market,” Ben O'Meara, Huckberry’s executive director of marketing and brand partnerships, tells Refinery29. “There were plenty of respected outdoor and style brands, but not a place where the two converged.” In other words, Huckberry brings a little something for everyone: The guy who picks up gear at REI and L.L. Bean but still looks for style inspo at places like Everlane and J. Crew. (Oh, and as for the name? It's a chip off of The Adventures of Huckleberry Finn, but according to the brand, the URL for "huckleberry.com" was sadly unavailable at the time. Hence, "huckberry.com" was purchased for a sensible $9.98.Ahead, learn more about the shopping destination, and check out some of the best stuff we’re shopping for the important dudes in our life.