"We are deeply sorry about that, we didn’t want to cause any harm to anyone with the caption. Of course beauty is not defined by your hair, beauty is something more spiritual, beauty is an attitude coming from inside each of us," the hair care brand wrote. "Our new muse, Emily, thinks that her hair is a way to express herself. As she said, 'Everyone is uniquely beautiful in their own way'; and we agree. We apologise for the misunderstanding of our previous caption because it seems like we were making a one-way statement, forgetting the rest of the multiple variations of beauty. We honestly tell you we’re very sorry and thanks for your testimony because through it we are learning everyday."