While this news is a loss for New York’s fashion industry, it’s not entirely surprising. Young independent designers were having a hard time even prior to the pandemic, with a broken industry that struggled to reconcile the advent of online shopping with the traditional storefront, continued to deliver collections against seasons, and caused brands to have to rely on discounting to fully move collections. (In fact, Sies Marjan was one of the brands that participated in the #rewiringfashion initiative that calls to reset the fashion calendar among other big actions to change the industry.) The coronavirus pandemic put a halt on manufacturing and production, which had devastating financial implications, especially for brands that were already troubled.