But all photo ops aside, Siraino's goal was to curate and develop a customer-driven space that features a curation of hand-selected products controlled by the designer himself, as opposed to a buyer. And in true Siriano fashion, everything is offered at an array of price points and sizes for customers from all places and of all ages and walks of life. For the launch, featured brands (beyond his own label) include Universal Standard Irene Lummertz . All pieces are surrounded by art from Objectifs Ewa Budka , and Rebecca Russo , as well as metallic fixtures, flamingo wallpaper, and fringe ottomans. Yep, this is about so much more than the clothes on the racks.