But since affordability is Target’s bread and butter, they, of course, had to go above and beyond just being price-conscious. Similar to the company’s just-launched activewear brand All in Motion , this momentous drop places emphasis on body positivity and finding the perfect fit for every lifestyle. To showcase that mission, the campaign highlights women of all sizes and backgrounds in their most natural form (Read: no retouching… ever). Most styles are available in sizes XS-XL and 14 to 26, while Shade & Shore, one of Target’s most beloved private swim labels, will offer cup and band sizes ranging from 32A to 38DDD.