But, on a more serious note, Cowan opted to feature Caitlyn Jenner on the collection's only cocktail dress: "I think Caitlyn got a lot of flack for coming out and doing what she did, but she brought the conversation to households across America and the world," Cowan explained. "That just wasn't something that was being talked about before, and it had a positive impact. I wanted to celebrate that." As for why he put the word 'free' in caps on the back of the look: "Well, when I was watching her coming out, she used that word a lot," Cowan said. "And it's true — she's finally free. It was freeing for so many other people in the same position."