Much like 21 Days of Beauty and the Gorgeous Hair Event , Ulta Beauty's promos tend to follow an advent calendar format, with new daily deals going live throughout the duration of the sale period. The sale kicks off today, January 5, and wraps up on the 25th, so you've got 20 days of 24-hour deals to look forward to. From $15 Lancôme Bi-Facil to heavily-discounted CosRx Snail Mucin Essence , here's what we'll be shopping every day for the rest of the month.