Her mother, Beth, describes how Alice prefers to wear boys' clothing, and that her daughter "doesn't mind being confused for a boy, and when asked why she dresses like one, will respond 'I can wear whatever I want.'" Beth explains her young daughter's optimistic expectations about the impact her words could have on the mass retailer: "In her mind, this act of corporate activism is sure to result in a rash of new options, preferably in time for camp," Beth wrote. "I don’t have the heart to tell her differently. I’d rather she believe in the power of her voice to change things: starting now, and never stopping."