Welcome back from the holidays, folks. Not yet a week into 2017 and we already have the first viral trend of the year, thanks to ASOS' proclamation — or, rather, declaration — of what we had already noticed at Men's Fashion Month : that men's chokers are a thing. Naturally, the public on the matter . But, skepticism aside, the conversation surrounding chokers for men broke out beyond the cyber-sphere and into the mainstream — and by that, we mean daytime television. On Wednesday morning, Matt Lauer shared a closely-guarded "secret" on Today : He's been wearing chokers underneath his suit and tie all along. "They're late to the game," Lauer said of ASOS' wide-ranging selection of chokers for their male clientele, "because, guys, I've been wearing a choker for years." He unbuttoned his shirt and loosened his tie to reveal a simple black velvet choker. (How very Gigi Hadid of you, Lauer.) His co-hosts were all quite amused by the gag, but it was the internet that collectively lost its marbles over the incredible screenshot this bit afforded.