At the end of the day, if you want to see real results, do this: Wash your face. Dry your face (gently, very gently). And while your skin is still a little damp, just before you moisturize, smooth on a few drops of your serum, like the ones Dr. Zeichner suggests ahead. Yes, it's your serum now, and you'll never want to be without it again. Hell, you might even want to bathe in it — you know, Báthory-style.