"I come from a family of artists. All this art and creativity has made me a unique individual who has always sought out self-expression in all aspects of my life. Cult has become a vehicle for me to express the different aspects of my personality and to offer other women the chance to be the 'lead' in their own lives. I make what I like to wear and what makes me feel comfortable, sexy, and relaxed — that's the Cali part! I wanted Cult to be a place where you can come to and find effortless pieces to layer into your wardrobe, as well as statement-making workout clothes that give you that little boost when you're at your least glamorous. Most of all, Cult is different because it's made in the U.S.A., has free shipping both ways on all purchases, and the quality is higher than a big-box chain. I personally [conceptualize] and execute the photo shoots and advertising materials to appeal to plus women and show them a different way of viewing themselves. Cult girls are center stage, the lead in the play and the main love interest in all my images, and I think that is a very different way of viewing them."