“One really important thing is that the products need to be designed in Canada; 95% of them are also made in-house,” says Branco. “It's important for us to showcase how each product was made, and the know-how behind each of the products — like glass design, jewellery design, leather design, and wood design.” Some of the items are exclusive to the marketplace, and most of the 50-plus brands profiled will be new to many shoppers — the Simons buying team scoured the country to find under-the-radar companies doing incredible work. A majority of the initial group of designers are from Quebec and Ontario, but there are plans to add 85 additional brands next year, with a focus on creators based in other parts of Canada.