While much was made in the early 2000s of the effect of traditional media on young women and body image, we’re only now beginning to understand the influence of social media and our peers. According to a 2016 study , images of our friends and colleagues on social media have a bigger negative impact on our body image than those of models or celebrities. Many models and celebrities have been " caught " using these apps, but while we’ve come to realise that images of famous people in magazines and advertisements may be digitally manipulated, we don’t expect that of our friends. We may understand that their feeds don’t capture the multiplicity of their complex lives, and that they mostly display the good, but apps such as these challenge our images on an epistemological level (aka fake news).