Fluide tapped Freckle for the campaign because they dare to be proudly, defiantly different in an internet landscape that may not seem immediately welcome. "I think for a lot of us that don’t adhere to the gender binary, it can feel very isolating to be out in the world," Isabella Giancarlo, the co-founder of Fluide, says. "One of the aims of Fluide and our collab with Freckle was to have a space for gender-fluid people to be out there authentically and unapologetically as a role model for other people who are struggling and constantly battling a world that’s telling them to be different."