The video is also a call to action for those who feel inspired by the message of inclusivity to post their own images, paired, naturally, with a hashtag: #weareallthefantasy. “If we can show just one woman that she is beautiful and worthy just as she is, not only with inclusive marketing, but with beautifully designed intimates that fit her impeccably as well, then we have done our job as a brand,” Schaffir said.