"Some gifts are more than just a gift" is this year's tagline of choice, however many felt the sentiment was overshadowed by the fact that Elton has a tour he is currently promoting and his biopic Rocket Man is also on the way. So, yes, the advert feels more like a promotion for Elton John's upcoming ventures, rather than a promotion of good tidings (or even John Lewis for that matter, which, as some Twitter users pointed out, doesn't even sell pianos at the moment).