The videos are meant for an audience of kids 3 or older, because Amer knows that they can understand concepts of sexuality and gender identity. They've been helping parents talk to kids about LGBTQ+ concepts for three seasons of Queer Kid Stuff and even before that as a writer at My Kid Is Gay . "It's more confusing for kids not to talk about it, because they'll see words like 'gay' or 'transgender,' and they'll see trans people out in the world," they say. If kids don't learn what it means to be transgender or non-binary , then that can breed confusion and later turn into homophobia or transphobia, Amer says. "I’m trying to stop that process by giving them information about something that isn’t scary, but that adults are scared of tackling."