But even as we've carved out space in this realm, many of us still have to deal with sexist stereotypes when it comes to athleticism and earning potential (yes, the gender wage gap in sports and fitness is real). Women face a complicated double-standard when it comes to exercise, because being physically strong and outwardly muscular is often seen as unfeminine or unbecoming of a woman. Thankfully, there are plenty of fierce women who have dedicated their careers to challenging this stigma.