Armed with 30 tubes of lipstick, I set out on a monthlong beauty identity crisis, changing up my look every single day. What I didn't expect is that something as simple as applying colour to my lips would have such an impact on my daily life — or that there are so many insane lipstick shades out there. Would I go back to being a crimson devotee, or would I find love in a tube of black lipstick? Click through to find out — and to hear my unfiltered reviews (and see my swipes) of 30 must-try shades right now.