For starters, there’s no inventory. Instead, visitors of “The Journey” are encouraged to engage with on-site brand ambassadors and to purchase product through a digital platform after they’ve gone through the whole immersive experience. The floor near the entrance — comprised of OLED panels under glass encasements — mimics ice breaking when you walk on top of it. There’s a curved wall of massive screens that project 4K images of glaciers crashing into the sea in slow motion. And the pièce de résistance: You can be briefly transported to the Arctic in the “cold room,” where it snows daily and temperatures can dip to as low as -13°F.