So, basically, if there's anyone more qualified for the job than Fenoli, let us know. Over the past few years, a number of new players have entered the bridal market, including wedding dress collections from retailers like ASOS Free People , and Reformation. And apart from Houghton , Fenoli will be one of the only bridal designers to adapt to the see now, buy now model, which should come as a relief to any extremely impatient bridezillas out there.