He told the magazine: "I've always been fascinated by people who push beauty to the extreme. One of my heroes, Michael Jackson, explored the idea of transformation early on in his career. Cosmetic approaches to beauty were previously restricted to celebrities and the mega wealthy but these have now become more attainable. Everywhere you look there is evidence of these contemporary ideals of beauty. You can observe the new normal across the world. This is what made me think about identity in our contemporary world. I started to imagine some of the most idolised stars embracing cosmetic procedures and trends if they were still alive today. Celebrities of the past altering their iconic looks to fit in with today's more clone-like ideals."