I wasn't expecting the latest launch from the buzzy brand, which officially hits Milk Makeup and Sephora.com today, to solve my winter woes; in fact, I swiped on the green-tinted balm without putting much thought into it at all — I just needed something on my lips at that moment. But it quickly became the only formula that stopped my lips from their afternoon flaking process. A few hours passed and I noticed my lips weren't only hydrated, but actually soft to the touch and totally flake-free. It's now been over a week, and I haven't seen a single flake so far.