The answer is that screen time success on the show translates to big opportunities once production is over. There are obvious next steps like Bachelor in Paradise invites for years to come or Instagram sponsorship deals . That latter road to financial improvement is the reason the “Week 2” Revolve group date felt so very cynical. Women like fashion influencer Mykenna Dorn , who come to the show with massive social media clout, have been cultivating relationships with Instagram-famous brands like Revolve — or Shein and Lulus for years . As The Bachelor funnels its contestants more followers, those women are poised to reap even greater deals with social media-first companies. Bringing Revolve directly into the show simply feels like cutting out the sponcon middleman.