“A Peloton?!” she shouts, seemingly more terrified than thrilled. We then cut to an expertly edited montage of the woman in question — soon identified as “Grace from Boston” — filming herself seemingly every single day for a year as she rides her very pricey indoor bike over the course of a year. And thus, the ad provided a flurry of Twitter fodder provoking a number of questions: Why is she so scared of riding a bike in her own home? Isn't it kind of a weird gift to get from your husband? And also, who is she filming this "journey" for?