The best part of this tube isn't even its near-perfect brickness — it's the fact that it's subdued enough to wear every day without veering too bold or over-the-top. Since it's not an opaque, punchy red, it's also easier to slick on without a lip brush or pencil. Since discovering the shade two weeks ago, I've worn it almost daily. As someone who clearly owns a multitude of reds, that's really saying something. I think I found The One...