"We’re extremely excited to join forces with Melissa, a super progressive partner, and create our own editorial for the first time to be displayed in their London Galeria," Lulu says. "We have loved working with our brilliant designers A Sai, Supriya and Charlotte to create custom garments featuring in an editorial shot by a London talent dream team Dexter Lander, styled by Tamara Rothstein and cast by AAMO. The stretch garments and choreographic mood of the shoot, including contortionists, are our nod to the element of stretch, rubber and innovation that Melissa is so famous for."