On top of all that, Peoples Product's pieces are also designed to be worn without a bra. "A very important factor when we design clothes is comfort and functionality," Parrell says. "We always want to keep in mind the people we design for, and we noticed that a lot of women don't like wearing bras. We want to give our customers an option to be braless without a second thought, and we do this by designing clothes with built-in support, adjustable bodices, and strategic lining."