At 32, Song has been firmly living on the internet for over a decade, which makes her something of a Meryl Streep-level legend among the hordes of Insta-genues. It’s not just the number of years she’s committed to serving as living inspiration for her now millions of fans. There is a particular straightforwardness to her content, which flies in the face of the prevailing trend of staged “authenticity.” Song isn’t out to prove how normal she is, or how tortured she is. She isn’t staging dramas with a recurring cast of complicated characters like some member of the Kardashian fold. What Song does is roam the world in consistently captivating style (you’ll find gowns from Dior and Valentino, as well as tons of cowboy boots and cut-out dresses), with the occasional caption about hanging out with her sister or going to therapy, and that is enough. No arch-nemeses, no shocking confessions, no antics at the after-party (she doesn’t drink alcohol). Her 5.4 million fans tune in for her traveling pants… and crop tops and biker jackets and belted trenches.