"We really want every woman to feel like someone on the site is telling a part of her story — almost like giving a voice to the voiceless. We were at a big festival, and we had over 500 women come through our booth. It was really beautiful to see, because my team members all look different — from the lightest to the darkest, from bald headed to long hair. I saw that the girls were able to identify with someone on my team, like, 'You're like my sister,' or, 'You remind me of my cousin.' So everyone felt like they were able to relate to the brand, because we're a direct reflection of them."