While there are many brands that make matching-set sweats, there is only one Pied Piper: Scott Sternberg, whose basics brand Entireworld has become the aspirational uniform of quarantine, the Outdoor Voices of Doing Nothing . “I just wanted to build a business out of the stuff you live in, 'your favorite old dot dot dot' vibe,” Sternberg told me from his home in Los Angeles, where he’s been overseeing a surge in sales since stay-at-home measures began. While other retailers are baiting consumers with deep discounts to weather this retail apocalypse, Entireworld’s wares are selling out at full price. Sternberg certainly didn’t predict a pandemic, nor that it would help his brand, but in some ways, he’s been preparing Entireworld for this exact moment. “People have liked it from the beginning, but it’s definitely clicked into place over this past month in a way that was obviously not planned. People are on our frequency now.”