“Like many other people, I felt like I wanted to do something. I wanted to find a way to contribute to the causes that have never felt more important,” Reitman told Entertainment Weekly . “It occurred to me that I have this show that could be used as a tool to not only raise money for causes that need the help, but could serve as an opportunity for a group like Planned Parenthood to connect with an audience who can be presented with new ideas, or even an action item.”