"We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear,” H&M Creative Advisor, Ann-Sofie Johansson said in a press release. But their commitment to sustainability doesn't stop at this one collection. According to Isak Roth, the brand's Global Sustainability Manager, H&M is using this range as a starting point for their long-term goal of using "only 100% recycled or other sustainably-sourced materials by 2030."