As much as we love to shop brick-and-mortar stores, most of the things we buy are from Amazon . In addition to shopping, it's also how we catch up on The Marvelous Mrs. Maisel , save shelf space (thanks Kindle) and find out the weather without stepping outside (ahem, Alexa ). But while we've come to accept that most of our lives are controlled by Jeff Bezos and Jeff Bezos only, there is one area of expertise that he hasn't quite gotten a grasp on... yet.