The partnership was a natural fit for Kroes, a longtime Tiffany & Co. collaborator whose mission is to raise awareness for the illegal poaching of elephants. “I always loved to see elephants when I was a little girl watching nature documentaries on television in Holland, but it wasn’t until I traveled to Samburu the research center of Save the Elephants and saw them up close and actually touched them that I truly fell in love with them,” she says. “Despite their size and strength, they are incredible gentle creatures, with their own personalities and family structures similar to ours, so when I first saw them in person, I actually met them…and that made advocating for their protection and care so personal.”