One follower said that the lack of a response from Sunday Riley in light of the investigation and the revelations have let people down. Fans have also noticed that the brand has been messaging people back, but only if the comment is complimentary. "It's kind of unfortunate that you don't care to respond to the people who are taking the time to share their feelings about your scandal," said one customer. "At this point, your comms team should be focusing on damage control and responding to literally everyone. But you still only pay attention to the positive. Lol what a joke."