"We wanted to have a range of collections," Kim explained of the curated selection. "Some are edgier, some are super feminine, and some are really pushing trend boundaries; each had its own voice and spread the spectrum of what our customers are looking for." The Pop-In also marks the U.S. debut of two of the brands featured, Kuho and Neul. "People crave new and there is a constant hunger for what’s next: Part of what we try to do with Pop-In is take forward ideas like Korean fashion, and propagate it back to our customers in a more digestible way that encourages them to come explore, have fun, engage with it," Kim said.