In place of a formal release date, additional designs will be periodically sprinkled throughout the stock list — and that's a smart move. Stakes are higher when brands reach cult status, and a larger platform can make once-indie label suddenly feel mass — can you really call something a "cool-girl brand" when it's found splattered across your Instagram Explore page like a Jackson Pollack painting? Instead, Lisa Says Gah is balancing price point and aesthetic with apparent ease, and the seamless integration of its in-house line is just further proof that's found a retail formula that works. With a satin wrap skirt and ribbed wrap top being released in two weeks — and shoes on the docket for fall — well, Lisa Says Gah may have just cracked the code to e-commerce success.