Now might be the time for these big-name brands to ditch Aditya Birla, Rob Harrison, editor of Ethical Consumer magazine , which helped produce both reports, suggests. “Initially [campaigners] would rather they stuck around and tried to make the change happen. Sometimes that works and sometimes that doesn’t. And campaigners are aware of the fact that there’s a point where you have to step away from them and decide, actually, you can’t buy from these [suppliers] anymore, they’re just not going to move.”