As we see in Mucho Mucho Amor, Mercado’s star began to rise in the 1970s with a 15-minute horoscope spot on Telemundo that quickly snowballed into a full hour. From there, decades of ultra positive television spots, radio shows, talk show appearances, and even a psychic hotline followed. Hundreds of millions of adoring fans around the globe cropped up in response, including Costantini. The filmmaker grew up in Milwaukee watching Mercado on Univision with her grandma — making Mercado one of her few solid cultural “connections” to her Latinx identity in Wisconsin. “For me and for a lot of young Latinos, he was our first encounter with so many ideas that are so important. On top of that, he really filled us with love.” Costantini, whose father is from Argentina, explained. “I had always been fascinated by him: by how he looked, by his jewelry, his capes. I couldn’t tell if he was a man or a woman. He seemed to know the future. For a kid he was endlessly fascinating.”