Let’s talk a little bit about the beginning, where Norma came from.

"I grew up in a house with a very eccentric, fantastic mother who was difficult because of her eccentric tendencies, but so talented at the same time that the influence was profound, and definitely made a lifetime impression. I think that, more than anything, had the biggest impact on everything I do, even today, and had she been born at another time, she would have been hugely successful because she was also very smart with money."

You said when you took that job at the airline company, you decided you were gonna be great. What does that mean? How do you, how does one decide to be great?

"First of all, the environment was the antithesis of every dream I had; it was cubicles with people sitting behind computers, and conveyor belts, and just headsets on, and just nothing creative at all about it, and I didn’t want to reject it. I didn’t want to harrumph my way through it. I wanted to really accept the fact that this was gonna be good for me, and I better get the most out of it. I didn’t know how much I would get out of it, but I thought it, and I have a competitive spirit, so I thought, I want to be the best, so how do I be the best? What do I do? If they liked oranges, I made sure there were oranges in every room they went into... I was obsessed with the detail of service, because I was so competitive. I learned from the best that were in the office, and there were some amazing, talented people that could sell, and service like you’d never imagine."