On Wednesday, Everlane came out in support of Gucci’s decision to sue Forever 21. In an Instagram post titled "We Support Gucci," the San Francisco-based direct-to-consumer brand wrote: “These cases tend to be highly contentious, and legal precedents exist for both sides. We are not denying that sometimes brands inspire and influence each other — that’s what creates trend. But this is not that. The styles in question are clear knockoffs — including a signature print and design — just recreated at a lower quality and a lower price. In this case, Forever 21 is directly profiting off of Gucci’s unique designs. It’s unethical and it has to stop.”