Jenner joins the likes of Miley Cyrus and Bella Hadid as one of the latest celebrities to make the case for going brighter this fall. And while her new style is seemingly natural, there's always a possibility that it could be temporary thanks to the powers of a really good wig — which you should never underestimate. (Let us not forget Jenner and Gigi Hadid's hair swap at Balmain .) Either way, we're not mad at it.