In the same press release, Alessandro Bogliolo, Chief Executive Officer of Tiffany said the deal with LVMH will provide all the “support, resources and momentum” to help the brand “evolve towards becoming The Next Generation Luxury Jeweler.” Plus, now LVMH is in a better position to compete with Richemont, the Swiss luxury group that owns Cartier. “As part of the LVMH group, Tiffany will reach new heights, capitalizing on its remarkable internal expertise, unparalleled craftsmanship, and strong cultural values,” Bogliolo continued.