ThirdLove stresses that despite the fact that the extended sizes cost an average of 45% more to manufacture, all bras will be available for the same $68 price point. Ra'el Cohen, ThirdLove's chief creative officer, shares in a press release: "We know you can't just take a 34B and scale it up to a 40G — that's a recipe for a bad fit. Our new bras are made of the same high-quality materials as every other ThirdLove bra. We've worked tirelessly to design bras that don't just scale up in size, but that have additional supportive elements that are nearly unperceivable to the naked eye."