This level of conviction is one of the (many) reasons the brand has gained such a loyal following. "We love it when people try our products for the first time and report back that they are getting better results than they ever get with more clinical beauty brands. We believe in plant-based natural ingredients; they're more luxurious, more expensive and – in my opinion – certainly more effective," Julia says. "I think most brands skimp on them and add synthetics because it's cheaper and easier. This totally mimics what is going on in the food industry. What would you say is more healthy for your body? Eating fresh, organic produce or boxed food that is filled with preservatives and fillers? I think natural skincare is to your skin what fresh produce is to your body."