If you've been keeping up with these things (sorry, we had to), the latest Calvin Klein campaign stint continues the #MYCALVINS messaging of togetherness, which makes sense considering the family is seldom seen apart. To spread the underwear gospel, Calvin Klein and Kar-Jenner fans alike are encouraged to get inspired by the imagery and demonstrate what family means to them, using 'Join Our Family#MYCALVINS' on social media, as well as uploading images to a live gallery on the Calvin Klein website. Though not much convincing will be needed, seeing as the #MYCALVINS movement has sparked more parodies and controversies than any other fashion campaign top of mind — namely the Justin Bieber era