Again, depressing, but sadly true. While you may not see the work in action, every successful person will tell you that their success is built off the back of graft. You’re not getting promoted unless you prove yourself. Ultimately anyone can fail if they don’t put the legwork in. While you might roll your eyes at hearing social media stars talk about their workload, it’s worth remembering that if it were so easy to build a successful social media business, everyone would have quit their jobs and be running successful YouTube channels by now. Most social media mavens are workaholics, who don’t really understand the meaning of downtime, and the competition is fierce. As Victoria Magrath, the face behind the "Inthefrow" blog and YouTube channel, explains, "You could look at my social platforms and think I live my life in paradise. And, yes, I can physically be there. But wherever I travel will include hours of time spent inside my hotel room working. I remember one work trip my boyfriend Alex and I did to Mykonos, and it was absolutely beautiful. But we did maybe three or four photoshoots per day and when we weren’t shooting we were sat in a shaded area until the sun set, just editing, editing, writing, writing, shooting, shooting. Literally we arrived home and we’d just worked solid. When your business is content, everything is a picture opportunity." There are cons to the pros, just like any other job, and the pictures only tell one part of the story.