"Bounce back to the lab and create more shades for darker skin tones. How come there’s 2 rows of the same shade?" wrote one Instagram user, while another asked: "WHERE ARE THE DARK SHADES? You’ve got so many shades for light skin toned people, what about the darker skin toned beauties that love makeup too? Makeup should be for everyone to love and use, and when brands still have 50 shades of beige, especially now days when brands are coming out with 40+ shades for ALL skin tones, it just looks like you guys don’t care for darker skin coloured people as much as you do for light skinned people."