Twitter has been around for more than a decade, and yet people are still regularly committing basic mistakes without thinking about the consequences. It doesn’t take much to go viral, and you definitely don’t have to be famous to have a tweet blow up in your face (though that helps, obviously). You might be a publicist flying to Africa or a kid about to start a job at a pizza place . If you use your social media to be publicly problematic, the Twitter machine will come for you. And they will demand your head — or at least your job. Anyone who thinks it’s all dogs and kitties so pure we don’t deserve them is living on another planet. There’s a side of Twitter that will eat you alive. And by this point, in 2018, you really, really should know how to avoid it.