I do believe in energies and vibrations from colour – the instant zap you feel when you see neon or a really bright hue. And while some of you may be screaming 'pseudoscience' at the screen right now, the biggest decider for me is what works in practice, not theory. The one thing I know I need to overcome is feeling uncomfortable being seen. "I do think women wear black to not be noticed," says Jo. "That’s what we need to change – it’s not about hiding – whatever shape or size you are. What you have to get over by wearing colour is that you will be noticed." I don’t feel ready yet, if I’m honest. I worry that if I wear bright colours, I’ll have to perform a bit to 'match' the vibrancy of the shade – I am quite shy naturally and I’m going through a career transition that means I need to be a bit more of an extrovert – and I’m feeling the pressure. "You think you have to create another character," Jo says. "But you need to allow the hidden extrovert part of yourself to exist more; now it’s hidden underneath the black."