Of course, none of this is new; we all know social media bears very little resemblance to our everyday existence. It’s also far too simplistic to point to this as a bad thing. The effects of social media are multifaceted and hard to quantify, so it feels pointless demanding more authenticity from something that doesn’t necessarily require it – why should people see me hungover in a tracksuit when I don’t want them to? When it comes to Lil Miquela as a phenomenon, though, the whole thing outlines how – online at least – aesthetics are valued way above authenticity, and that alone is interesting. Sure, there are probably a lot of users who follow her because of a sheer fascination with something so strange. But that doesn’t take away from the fact she has close to a million followers, with streams of likes and comments on all her pics. And it doesn’t take away from the fact that some of the biggest names in fashion are lining up to get her to “model” their clothes.