Even if you haven't seen a single episode of the teen drama, you've probably spotted a beauty look inspired by the overall aesthetic of the show, designed by makeup department head Doniella Davy . While there's no simple equation for what defines a " Euphoria beauty look ," it generally involves intense graphic liner, face decals, ornate rhinestone designs... you get the picture. It's brave, bold self-expression, with cosmetics as the catalyst.