But this law isn't exactly dissuading companies from offering deals, nor does it seem to be rigorously enforced for consumers. That may be because the punishment is simply a fine. "This is largely what happens in election law period. Fines are just the cost of doing business," says Levinson says. And you can rest easy if you are taking these retailers up on their deals: "No one is going after you for redeeming your free latte," Levinson adds.