These filters run the gamut from the hyper-realistic to the fantastical to the futuristic , including the uber-popular Plastica. Of course, filters, by design, are intended to augment reality, and one can reasonably ask why those that provide a free face lift or lip filler are any more misleading than the myriad freckle or makeup filters still safe on the app. And then there's the undeniable presence of dozens of third-party photo editing apps, which are what most people use to edit their Instagram photos anyway. (These are arguably worse, since the fact of their usage isn't indicated the way IG Story filters are named at the top of the Story.) Needless to say, there will still be a ton of unrealistic imagery on Instagram — much of it masked as real.