Amos isn't the only one who's happy. Viewers who hadn't seen the commercial before were very into the ad's overarching message. For decades, the beauty of textured hair was largely ignored in favor of what society deemed as more palatable: smooth or wavy strands. Even as the years inched by, Black beauty was often represented by long, straightened hair. While we don't live in a perfect world — colorism is still very real — Pantene should be applauded for its effort in showing a different side of what strong and beautiful really is. And for the record, its line for textured hair that's being promoted is damn good, too. (Pros especially love this co-wash .)