But it's about more than just giving their consumer the power of size availability. With their background in mind, they're setting out to help women with an essential tool: discovery. Cundiff and George have big plans for CoEdition, which include seeing the site grow to feature nearly 150+ contemporary fashion brands by the end of 2018. (For reference, the site is currently on-boarding new brands and products every day and expects to have 5,000 items on the site within two-to-three months.) George explains: “We always say that this woman has great taste she just hasn’t always had great options. She has an incredible sense of style...there’s been a lot of brands that Brooke has been working with out of the U.K. and Australia and other places that frankly, people don’t even know about, and providing access to those brands [for CoEdition customers] is going to be a game changer."