Reed also said that if you’ve been disappointed with your results at home for a long time, you need to consider products, too. "Lots of my clients complain that they can’t get their hair to look the way they want at home and then when I ask them if they use any products, they say, 'Well, sometimes,' which always makes me chuckle," said Reed. "A really big part of blow-drying is the prep products you use. I always start with L’Oréal Professionnel Mythic Oil , which smooths the cuticle and has a bit of alcohol in it to stop you getting any build-up on the hair. It really gives the hair the slip you need to style it easily. It moisturises and gives some heat protection. And then Tecni.ART Pli Shaper – there’s not a head I touch that I don’t use Pli on. It’s thermoactive and whatever you’re doing with heat, you can use it. It’s a primer and a styler, and it’s got a cumulative hold, so the more you add, the more hold you get. It never goes crispy or crunchy." (I am sure Pli has been used on me during roughly 95% of the salon blow-dries I’ve had, and I’m adding some to my basket as I type this.)