“When you have all those different things on your checklist, you need someone really talented to bring it all together. Our head of production is a genius, so she managed to make that all possible. But it is really is difficult. If I was to do it again with higher price points, it would’ve been easier, yet I wanted it to be something people could actually buy, so that obviously limits things. You can buy the same fabrics to use across different styles; there are tricks to bring the minimums and price points down. I’d say, ‘I want this fabric,’ and the team would be like, ‘In your dreams.’ It was a great education in understanding why clothes cost certain amounts. I’m sure to some it might seem expensive, to others it’ll seem reasonable — but I wanted to land it [price-wise] like an A.P.C. or See by Chloe. It’s a treat to yourself, but you won’t feel so guilty and like you can’t afford your rent.”