R29 readers know by now that our editors tend to be a bit rebellious when it comes to the rules of fashion. We often think of styling as a sport — a competition to see who can take a seemingly simple ( or cheap !) garment and totally turn it on its head. Well,The Cali-based company has its roots firmly planted in L.A., but it's easy to see why women from SoCal all the way to NYC covet the cozy pieces.