'Tis the season for toggling between the internet's best pie recipes and Black Friday deals on your favorite device, so we weren't exactly surprised when Google reported electronics among the most searched products online this month. But among it is a more puzzling one: Dr. Brandt Do Not Age (DNA) With Dr. Brandt Time Reversing Cream, a $132 moisturizer that saw a 1000% surge in search as of late with those in D.C., New York, California, New Jersey, and Minnesota driving the spike. We’ve alreadyabout the brand’s Do Not Age Neck Cream from the line, but of all the covetable beauty products on the market, why was this cream (launched in 2013, no less) one of the hottest products on the internet all of a sudden? We got our hands on a jar to find out.