“I hate to sound old and crotchety, but I'd have to say about 90% of [on-trend] styles are about guaranteed to not have a very long shelf life in the skin,” says Nikki Simpson , a White Plains, NY-based artist with six years of tattooing under her belt. “The problem nowadays is everyone is concerned about doing the most ‘innovative’ and ‘realistic’ tattoos. They get their Instagram picture, and yet, you never see how that tattoo heals or how it looks years down the line.”