To promote the new fragrance ahead of its launch this September, Kristen will appear in both a video and print campaign, shot by director Ringan Ledwidge and photographer Kadim Sadli, respectively. Sure, you may not be able to get a sniff of the scent from the visuals alone, but considering how long Chanel has been working on its Next Big Perfume, you can probably assume it'll be damn good. In an earlier press release , the brand described the juice as an “abstract floral,” so take that as permission to let your imagination run wild.