The original style, called the Isabella , came out this summer in an ivory floral. It sold out in no time — the print, the silhouette, and the price were all a home run. So, the brand decided to offer the same style in a darker floral for fall. Then, Maison du Soir's accounts ordered so many for the August 30 ship date that it had to re-order more fabric and create another shipment window for September 30. That run sold out as well, and now it's not available until November. Talk about some serious hype. That essentially means this robe has sold out three times before even officially launching.