For what it's worth, the designers of the dress, Brooklyn-based UZI NYC , had no idea that's how they were going to be packaged. "We were a little shocked when we saw how Anthropologie named the dresses as we would have never chosen those names," designer Mari Gustafson told Gothamist. "It would be nice if we could be in control of every aspect of how our products are presented but that isn’t the case when you are a wholesaler." There's also the other elephant in the room: URBN (Anthropologie's parent company) CEO Richard Hayne pledged money to cut Environmental Protection Agency efforts to stop mercury pollution, a big problem in the Gowanus canal.