But before you run to your tattoo artist, there is one thing you should know about watercolor tattoos: They have a bad reputation for not lasting long. Tattoo artist Jessica Valentine tells Refinery29 that these tattoos (that require a bit more shading than your typical linework design) can fade quickly. Her suggestion to keep your colourful ink vibrant: Be liberal with your sunscreen and daily lotion — it'll increase the longevity of that tattoo you just paid a lot of money for. After all, getting the tattoo is easy — maintaining an aftercare routine is the hard part.