"We build into our timelines time to do quality checks and quality control reviews," says Edwards. "We try to have at least two to three people look over each image. Accountability is the only way to prevent botches, and at the end of the day, we’re accountable for the images our studio creates." Feather Creative works with the photographer, the stylists, brands, art directors, clients, and the subjects themselves to make sure the end result is exactly what clients want. Interesting, celebrities are some of the biggest sticklers about making sure their bodies are left alone: "Celebrities are very careful about images, and [concerned] that it won’t look like them," Swift reveals. Mark supported the celebrity claim: "You rarely got feedback from celebrities — it was more the 'real' people we shot [asking for retouching]. You'd be surprised how many people would say, 'You’re going to fix my arms, right?' I had a publicist of a super-major celebrity who joked, 'If I see this retouched, I will come for your job.' Her client was known for her natural beauty. If we had touched her photo, I would have been fired."