The signature style went far beyond personal preference — it was a calculated move by her team going into the White House. "When someone is going to be in the eyes of the public and will constantly be on the news, there is a look that people want to understand and be comfortable with and associate with," her hairstylist Mordechai Alvow told us earlier this year. "She’s not like a performer. There is a look about her where it’s almost like she’s the mother of the public. You want your mother to have one steady look."