Before, women of colour would have to add several detailed keywords before they could find what they were looking for — and the more specific keywords added, the fewer results they would get. Now, there's the option to find makeup and hairstyles worn by women that actually look like you. Like any new online tool, there are still some kinks. Search for "nail art" or "nude nail polish" and the first page of results will still feature a vast variety of fair, porcelain, vanilla skin — without the skin tone feature anywhere to be found.