“There is this insistence from retailers that like when they’ve used bigger models that the clothes don’t sell,” Mason said. “We know that’s not true, because one of the biggest conversations among plus-sized women is ‘I don’t even know what this is going to look like on a body like mine.’" Gregg added: “A lot of women just feel like, as plus-size women, we’re the afterthought. We’re thrown in the back of a store or a brown box and not given the thought that we would like, so we want to change all of that and from top to bottom.”