The rapper has previously publicly credited products by Vida Hair Growth for making her natural hair "healthy and beautiful." In a video clip from last May (that has since been removed from Instagram), Cardi shared that her natural hair became damaged from so much time on the road. "I haven't really been taking care of my natural hair," she says. "I just be leaving it in braids for such a long time and changing wigs, but since I'm gonna be home more often, I'm going to be taking care of my natural hair by myself. I promise you, this shit makes your hair grow to be so healthy and beautiful."