Yes, Kate Middleton dresses modestly — though you probably didn’t notice, which is the entire point. She nearly always covers her shoulders, shows very little cleavage, and doesn’t wear anything above the knee. Modest fashion fans love her because she's an easy-to-reference example of what conservative dressers have been asking for — the same on-trend styles everyone else is wearing, but with more coverage: higher necklines, longer lengths and sleeves. Kate Middleton is proof that modesty and fashion can go together, and it doesn't have to be a big thing.But if you’ve tried to emulate Kate Middleton’s look, you know how difficult it is to find a cute midi-dress with sleeves that’s also affordable. Just because there are women like Kate doesn’t mean that the market is easier for the rest of us without royal budgets. I know this because in addition to being a modest dresser I also run a modest e-commerce site . I spend countless hours scouring the industry to find modest fashion brands that allow the everyday woman to get the Kate Middleton look. As royalty goes, Kate does wear accessible, under £200, items, from brands including: Zara Reiss , and Whistles . These are in addition to her higher end favourites : Alexander McQueen, Jenny Packham, Erdem, and Burberry among others.The concept of fashion-forward modesty may have Kate as its most prominent icon, but it’s spearheaded by a prolific group of fashion bloggers — diverse women of different faiths, sizes, and backgrounds who challenge the misconceptions about modesty by showcasing how it is a beautiful option for the modern woman. We hope that fashion industry will realise that the “Kate Middleton Effect” — the selling frenzy that ensues with each item Kate wears — is driven not only by her royal star power but also by a desire for beautiful modest fashion that's largely going unanswered.Some of our favourite looks, ahead.