Sure, some of you might argue Doritos aren’t broken, but there’s something to be said about products created by women with women’s needs in mind. I would love to find a desk chair that fits my smaller frame, or a smartphone I can comfortably hold in one hand. It’s really tricky to tread into this area of products designed for women without coming across as sexist or out of touch. The Lady Doritos drama made me think of the controversy IBM (another female-led company) faced a few years ago when it sponsored an initiative aimed at female engineers encouraging them to hack a hair dryer . Again, the Twitter outrage was swift: Women engineers were capable of creating something far more important than a hair dryer. Yet, like those Lady Doritos, I can’t help but want a better hair dryer. After all, it’s a product that hasn’t really seen an update since its inception at the turn of the last century, save the new Dyson Supersonic model that costs a staggering $400.