After Dov Charney's unsuccessful attempts to put himself back in control of American Apparel, the now-bankrupt company he founded in 1989, he's getting back in the apparel game with a new business venture — and the concept sounds quite familiar.

Charney's new project takes it back to basics with a line of men's and women's wardrobe staples all made in the U.S.A., according to WWD . Charney is working on the venture with Chad Hagan, managing partner of Hagan Capital . In its early stages, the company will focus on developing its wholesale business. While there's no word yet on the brand's name or when it will officially launch, the project's inventory and manufacturing strategies seem awfully similar to American Apparel (save for the wholesaling element)."What's important to us now is we're able to form this new venture and put Dov at the helm and we're going to do basics again," Hagan told WWD. "We don't want to just start with some funny online brand. We're going to do what Dov does best and then establish a robust e-commerce system. But we will not be debuting just as an online retailer."