So, how do you get your cheese-covered hands on one of these? They're actually not for sale yet. Here's how it works: Betabrand is essentially a Kickstarter for clothing, but not all its products even make it to the crowdfunding stage. Right now, people are voting for their favorite Cheetos items to determine which might actually get made. Then, the most popular ones will become crowdfunding projects, and people who voted for them get 30% off. It looks like the parasol is winning.