Unsurprisingly, the campaign has come under fire — mainly for using able-bodied celebrities as the face of the Paralympic Games, which has long fought for recognition equal to the Olympics."There’s no shortage of disabled people to take the place of spokesperson in these adverts and show society that, yes, they exist and they deserve as much space in the media as us," wrote Natália Belizario of feminist website Lado M, according to The Telegraph. "No, we are not all Paralympians. We still do not understand the reality of people with disabilities." Richard Lane, who works for the U.K.-based charity Scope (to bring equal opportunity for people with disabilities), echoed Belizario's concerns: It's "hard to understand why Vogue Brazil felt the need to use models who aren’t disabled in a Paralympic photo shoot," he told Huffington Post UK , noting that it was a missed opportunity to "celebrate Brazil’s talented Paralympians as sporting equals."Many are using social media to expose the problematic nature of the imagery, suggesting more appropriate models who could have easily starred in Pires and Vilhena's places.