"Especially with what’s happening in the world, with politics and gender identity, people are just doing what’s right for them instead of anything that’s pre-prescribed," Hernandez says. But they're not just setting trends on the runway. That their merging of pre- and main collections, and their move from New York to Paris, was for hype is erroneous. As a business decision, it was every bit intentional. "The idea of showing in New York in September just felt really old to us. We thought, Why are we doing this? Who said we have to do this? Who’s the boss? Oh, we’re the boss. So, can’t we do whatever we want? So, that’s what we’re doing." They're not completely void of what's going on either; it's just that their every move doesn't require a press release.