The retailer opened up its first U.S. shop back in 1998 on a bustling New York City street, and has since expanded to more than 2,300 (!) stores worldwide. That's why the latest venture — the opening of the beauty giant's largest destination to date at its landmark location on 34th Street — is particularly sweet. Measuring in at a massive 11,300 square feet, you could easily consider it the Dylan's Candy Bar of beauty retail shops. But there's a lot more going on behind the glass doors than meets the eye.