The lightbulb moment for Florence by Mills came to Brown about two years ago while she was doing her makeup on a plane, she tells Refinery29. "I didn't like how my makeup made me feel," she explains, adding that it's not just makeup that was the issue, but skin care, too. "Everything was anti-ageing. I didn't want that to be my beauty journey. Everybody wants to know how to rid of their wrinkles, but [I'm asking] how do I just take care of my skin as a young person?"