The publication is known for its 30 Under 30 list, and today it introduced its first-ever Top Influencers list , which measured each person's influence by social media reach. Among the standouts within the beauty category? Manny Gutierrez Wayne Goss , and Huda Kattan — all gurus at this point. “This year, we decided it was time to take a look at folks using social media to earn both fame and, in many cases, multi-million-dollar fortunes," said Clare O’Connor, a staff writer for Women@Forbes who edited the list, of the forthcoming ranking. "We'll continue to track this burgeoning economy, which will evolve as platforms like Snapchat rise in prominence and brand new competitors inevitably emerge."