Rodarte is one of those labels that delights, fascinates, and (sometimes) eludes critics, customers, and fashion followers alike. The presentations are always ethereal and never conventional (as is its confounding business model ), and the brand is always focused on telling a story through artful, improbable design. Nothing about the brand's trajectory has been all that traditional, starting with the fact that neither Kate nor Laura Mulleavy studied fashion . So, the fact that the sisters' next move is to write and direct a feature film, starring one of their muses? Yep, that sounds about right.