If playing hard to get doesn’t work, what does? Well, Elaine Hatfield and her colleagues might have the answer. While they believed that playing hard to get doesn’t work, they also suggested there were two different ways in which a person could be thought of as hard to get. Imagine that you would like to get with me (I’m married, so this scenario really is imaginary). First, we might ask how difficult it is for you personally to ‘get’ me. Separately, we could also ask how difficult it is for women (or men) in general to get me. For you, the distinction is important.