When was the last time you looked into the hydrating, healing (read: magical) properties of the tulip? Probably never, but it’s time to reconsider the flower as the industry’s best-kept secret vis-à-vis clean beauty. As the first brand to incorporate tulips into its products, Bloomeffects is leading a wave of natural-beauty purveyors that have introduced a new emphasis on everything floral. The brand's secret formula? A Proprietary Dutch Tulip Complex, rich in antioxidants, natural moisturizing factors, and amino acids — aka, all the ingredients that make for super-soft, glowy skin. There’s more: Bloomeffects is also ethically sourced, cruelty-free, fragrance-free, and sustainable, so it checks all the boxes on your hunt for the best clean beauty brand on the market. Essentially, it's the beauty industry's version of farm to table, and Bloomeffects has appropriately coined its process in turn: field to face.