“For me, the chance to help transform America’s most fascinating sweetheart was a joy," Enninful said in a press release. "As we took the pop icon on an epic fashion journey with photographers Mert Alas and Marcus Piggott, what struck me most about Taylor was her brilliant sense of humor, but also how, for a woman in her twenties, she has an incredible sense of who she is. Obviously she is a world-class lyricist — and has written a stunning poem just for Vogue on the timely subject of reinvention and moving on — but she also takes her duties as a role model very seriously. Taylor is acutely aware of her following and how she communicates with young women, and will never portray a character that would send the wrong message."