The company itself is even cooler. The list of indie brands is almost as extensive as the industry big wigs we've seen (and have loved) for decades, but we've yet to see one with such relatable branding. So how do they do it, you ask? Each product just keeps it real. Sure, the scrubs, creams, and oils are efficacious and smell great as ever, but the product names take it to a whole new level. They are sassy and clever — just like us. (Our favorite might be the body scrub, which is cheekily named That Booty Tho. Need we say more?)