While we don't have any intel on the design inspiration just yet, we can rest assured that Rihanna will stay true to the Savage brand ethos, centering women in a lingerie market that traditionally catered to the male gaze. "Women should be wearing lingerie for their damn selves," Rihanna told Vogue in her May 2018 cover story . “I can only hope to encourage confidence and strength by showing lingerie in another light. [...] I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”