While most people think Fashion Week is about the runway shows, there’s an alternative industry that happens outside on the streets that’s often at odds with and scoffed at by the fashion establishment. It’s one Whittington has been inhabiting for nine years. As one of the most established influencers on the scene (she was on one of the last covers of Lucky magazine in 2015, along with fellow bloggers Chiara Ferragni and Nicole Warne), Whittington boasts 354k followers on Instagram and has expanded her blog with an online-learning platform for digital creatives, Azalle . But the bulk of Whittington’s business is based on convincing others that her style is something worth paying for. The photos being taken of her will eventually populate street style slideshows and fashion trend pieces for the next few months, and eventually lead to paid deals that’ll oftentimes feed images. And although each photo will appear as if the photographer captured a candid moment of a woman mid-step, most moves are practiced.