It's no secret that we millennials shop online like its our job. In fact, we hardly even know what shopping was like before everything was a mere click or two away. But if you asked us which site people our age visited the most, we would probably guess favorites like Nordstrom or Zara. According to Recode , however, millennials actually buy more clothing on Amazon than any other website; in 2016, Amazon registered the most apparel sales of any online retailer in the U.S. for shoppers aged 18 to 34, accounting for nearly 17 % of all online clothing sales to the demographic last year, and more than doubling the market share of the No. 2 seller, Nordstrom (we almost guessed it right!).