Holding brands accountable for their actions also means that Aina opens herself up to the same scrutiny. “I get a lot of crazy comments — I’m talking about hate and vitriol, not constructive criticism,” Aina says in a video where she. “To a certain extent, I do believe in the notion that I signed up for this," she tells us. "But I don't think it means that I have to lay down and accept everything because of it. I want people to critique me in the way I critique brands: professional and thoughtful."