To celebrate the watch, Jacobs tapped David Hughes to photograph the campaign and a few New York-based influencers and professionals to act as his muses: Musician Alexis Jae , Youtuber Amanda Steele , dancer Charisma Glasper , editor and professor Amy Sall , plus, actress Ke’andra Samone to show us just how real people are able to put their smartwatch to work. Steele likes to use her smartwatch to take photos of her makeup looks with the remote camera button, and Jae uses hers to turn up (the volume), literally. The watch also boasts the ability to track your movements, give you your notifications, a find-your-phone ringer, auto updates, a second time zone, and sleep tracking.