Cardholding Amazon Prime members, your day has come. Today is Amazon's second annual Prime Day , and just like last year, deals abound across the site, effectively turning July 12 into the summer's answer to Black Friday. And since the list of deals includes more sneakers than we ever thought we'd need, consider this a great opportunity to scoop up a new pair of running shoes.Lucky for you, we've done all of the digging and rounded up the coolest sneakers on sale today.Still, we know how daunting it can be to find the right pair of sneakers , since it all depends on your workout preferences and style. But, the most important thing to keep in mind is comfort — something all of the sneakers here have in spades.But be warned: Today's deals may only apply to certain sizes and colors of the shoes you're looking for. Fortunately, most of these shoes have at least an average rating of four stars, so they may be worth purchasing, even without the major discount.Ahead, the best sneaker deals Prime Day has to offer. The only other thing you'll need to get running is a kickass playlist (and don't worry, we've got you covered there , too).