Beauty brands, many of which use the Amazon's ample resources to source essential ingredients for their products, have begun to use their influence to help, launching campaigns to raise funds for charities and non-profits working to save this area and its massively important ecosystem. While plenty of these campaigns have been short-lived, with brands choosing to pick one day to donate 100% of its own profits to worthy causes, others have created more longer-term initiatives to help fight these flames.