"I’m probably smelling and tasting and testing flavors a good three days out of the week, every week," Aispuro told Bustle . "So it’s a lot of flavor, it’s a lot of formulas. We have tons of flavors, like over 400, that we make available." For each new one, she sends a request to the company's chemists, who create three oils for her to mix with Lip Smacker formula and try out on her lips.