"In today's tech-driven world, where things are moving so quickly, it is really important to step back and take a hard look at what technology kids are using and how they are using it," James P. Steyer, founder and CEO of Common Sense, said in a statement. "Over the last six years, we have seen massive growth in media use and tablet ownership, and we haven't even begun to experience the explosion of new technologies like virtual reality and voice-activated assistants in our homes. If we want to ensure our kids develop well and are successful in life, we have to make sure they get the most out of tech while protecting them from potential risks — and that means paying close attention to the role media is playing in their lives."