“Our company exists to combat outdated cultural taboos and the embarrassment that so many humans feel when it comes to their bodies,” Macdonald says. “A few years ago, no one wanted to talk about periods. We're stoked that Thinx has played a part in changing that. By tackling what's seen as a really un-sexy topic, we're working to reverse all the negative associations that are so deep-seated in our culture. There's this misperception that leaking a little pee is only something that happens when you eat dinner at 4 p.m. and play bingo on Tuesdays (which, TBH, sounds amazing), but it happens to women of all ages.” Thinx wants that stigma to change.