Expanding the pool of nominees would not only give voice to those who have traditionally been marginalised, but also allow for greater visibility for groups who are often ignored. Alexander points to their own web-series, Couple-ish, which they created after realising that there were almost no roles that spoke about their experience. The've gotten reactions from fans who, like them, were surprised to realise that there was a term out there for what they felt about their identity, and thanking them for creating a medium with which to explain it to those around them. "The ability to show these characters to their family members and normalise it; to be like, hey, there's this person on this show that I watch, and everybody in their universe accepts them. There's a language around it, and here are the tough conversations that have happened.' I think that's super important," Alexander said.