How First Lady Melania Trump and the fashion industry converge in this new world order presents a complicated problem for Melania, who wants to be seen as stylish, and the fashion industry, which wants to avoid controversy. As a former model and fashion insider, Melania is the very picture of a put-together first lady, and she is personally liked by some designers and critics. But her connection to an administration that the fashion industry has by-and-large denounced has created tension between them. Designers and the brands they represent are questioning whether it’s worth it to promote their own clothing if and when she wears it. Given the foreseeable fallout — brand credibility, the potential for boycotts — the stakes are high. Which leaves them with another possibility: not engaging with her at all. For the next four years, we'll attempt to measure whether this non-engagement becomes an enduring aspect of her tenure, by keeping tabs on whether designers and brands decline to self-promote when FLOTUS wears their wares.