Of course, the lineup of makeup products — from lipstick to eyeliner — does serve a variety of skin tones, but the star innovation is the matte Say What?! foundation. What makes it unique is that, within the 51 available shades, there are six different base formulas that target the common skin-care concerns of each shade range. For example, the medium group (Honey Honey) has ingredients that fight premature aging and oily skin, and the darkest shade category (Black Pearl) targets hyperpigmentation.