The best part of the video, though, is when the girls arrive poolside and there's nobody else in sight. Dressing up for yourself (and your friends) is the purest expression of personal style, and this gang does it better than anyone else. Lipa may describe her music as "dark pop," but "New Rules," and all the epic outfits in it, perfectly encapsulates the joy of female friendship — and the joy in getting dressed up together. Here's some of our favorites.