But when it comes to selling photos online, Ward is something of an expert — she already boasts a profit off of selling nude photos on the app OnlyFans. This effort, though, was purely an initiative to call attention to a cause that she worried was going underreported by the media. The plan worked — maybe too well — and with the help of her team, she is sifting through her inbox to ensure that everyone who has legitimately qualified for a nude selfie ultimately receives one in the name of saving Australia from horrifying brush fires.