“I think when we first went into this campaign, we knew that they had been working on this for so long, and we didn’t think that they would change [Wreck-It Ralph 2],” Color of Change senior campaign director. “Like, we went in and we asked for that, but our thought was just that moving forward, when [they] do another movie or another thing, like, just make sure that she’s returned to her original form. But we weren’t expecting them to actually go back into Wreck-It Ralph and do that.”