With Aina's help, Too Faced launched 11 new shades of Born This Way foundation this month. The new hues, including nine designed by Aina, feature a variety of undertones suited for nearly everyone. And while some consumers might not bat an eye — especially with the new 30-and-up offerings from Fenty, Flesh, Dior , and Colourpop — for Aina, this expansion is one with heart and true intention. "Most of my audience comes to me as the authority for dark-skinned beauty. I didn't want to let anyone down," Aina says. "I didn't want to come out with shades just for the sake of coming out with them. I genuinely looked at everything that existed in the line, and I tried to identify where the gaps were."