In a new study by Trojan (yes, the condom brand) and the non-profit Sex Information and Education Council of Canada (SIECCAN), researchers surveyed 1,500 Canadians between 18 and 24 years old. They discovered that while men masturbate more often — twice as many men than women said they masturbate at least once a week (65% of men compared to 35% of women) — women were more likely to report their last self-love experience as very pleasurable (38% of women compared 29% of men). According to Robin Milhausen, a sexuality professor from the University of Guelph who worked on the survey, the male results could be a case of too much of a good thing (most men masturbate at least three times a week, she says). “I think that this generation considers it just another thing to do during the day without much thought," says Milhausen. "It’s just an itch to scratch, just part of their routine.”