On Wednesday, he announced at WWD's Retail & Apparel CEO Summit that he wanted to "bring back the Parisian DNA" to his brand. For the first time in 16 years, Balmain will make couture again, and it could be on the fashion calendar as soon as next January. We knew something was up earlier this year, when Rousteing decided it was time to outfit his #BalmainArmy in more than bandage dresses and sharply-tailored blazers. He launched a 10-piece collection of evening wear dubbed 44 Francois Premier (the location of Balmain's atelier), calling it a "palette cleanser."