Now, almost 15 years later, here we are, looking at the first look of Balenciaga's resort 2018 collection — a model in an oversized suit and a bright pink scrunchie, staring directly at us, daring us to mock her accessory of choice. But we're surprisingly attracted to their clunkiness, their awkwardness; how the scrunchies seem to be competing with oversized, colorful earrings as the statement-maker of choice. We think of all the times we proudly wore them as bracelets, the way we threw them through the air when one of our friends needed to pull their hair up. And beneath all these feelings we can't help but wonder: Oh God, do we love scrunchies now?