As far as celebrity beauty trademarks go, it's pretty standard to start off with a broad explanation of the products before getting more specific. Although as Olivia Jade learned, sometimes an overly vague explanation of products can get that trademark rejected . But since this is so early in the process for Jenner, she and her team are likely still thinking about what this line could focus on, which means we're thinking about what'd really make sense for Jenner as well.