What about their other catchphrases? "Okurrrr," which is properly pronounced by rolling the Rs, is a much sassier "okay!". The Kardashian clan doesn't get into the origin story of that one, but the show plays a supercut of the sisters saying it all at the same time, which is every bit as entertaining as you can imagine. When future anthropologists study the cultural significance of this show, we think the various Kardashian catchphrases will provide them with so much material.