You started out in the modeling industry. Did your career in fashion inspire any of the visuals?

"Not really. Modeling was always a sideline for me. It was always a student job. It was never something I really wanted to do for a living. Obviously, I've always been interested in all kinds of art forms and I think fashion is a very important one, so I guess, aesthetics in general, have always been important to me. So, I keep an eye on the image or the images we put out with the project, but it doesn't really have anything to do with the modeling experiences I've had. Aesthetically speaking, it's important for me to have a nice branding, but I don't think it has a very close link with modeling."