Fashion professor Dr. Benjamin Wild argues that the current fascination with unisex and genderless marketing is intrinsically linked to today’s cultural climate; “I think the creation and marketing of clothing as ‘unisex’ reflects current anxieties about gender and, more generally, the increasingly unclear and unstable notions of ethnicity and religion, etc. in our globalized world. It is little surprise that people would want their clothing to reflect shifting perceptions of self, and I think it is a good thing that such choice exists.” He is, however, quick to point out that these discussions should be part of an ongoing narrative that aims to shift perceptions, as opposed to a new trend. “While people may now talk more about ‘unisex clothing,' I wonder how many really think about what that means, and this applies to the companies who market their products as ‘unisex’ too.”