“We wanted to get this message out. And the best way to do that was to scare you so bad you’d be washing your hands during the commercial breaks,” Schulner explained. “We showed what happens when our hospital has to erect tents in the parking lot because every bed is taken. When the doctors and nurses and medical techs have been working back to back shifts because their replacements are sick. When panic sets in. When people are quarantined. When people die.”