So how does one make it happen? Lots of cash and time. Manic Panic won't exactly break the bank on its own — it's only $10 or so a pop, which is pretty sweet for semi-permanent hair color that really works — but in order to get the Jenner-like style, you're going to have to go full-on platinum. It's a process that can cause damage to your locks (though treatments like Olaplex do help retain your hair's health) so make sure it's really worth it before you commit. The good news? A platinum base means you can play around with multiple temporary hair colors that would have been an impossible dream if you were rocking darker hair.