Happily, the study cited above shows that in the workplace it is entirely possible to resist the urge to discriminate , something that we should do in all areas of our lives. Letting our biases dictate how we treat people, whether deliberately or subconsciously, allows negative biases to flourish unchecked and leaves people feeling shitty and undesirable because of where they come from. Ultimately, an accent can bond people together. As Rosie said: "I think the bad press does rub off on how you see your accent but it’s definitely something I’ve grown to be really proud of. I feel like through all the negativity, there’s no better feeling than hearing a Birmingham accent outside of the city. It’s a bond that no one outside Birmingham can understand!"