Burberry is following in Stella McCartney's footsteps, as she was the first designer to collaborate with TheRealReal in 2018 when McCartney’s U.S. boutiques offering information and programs to facilitate consigning. This shift signals a growing trend in the fashion industry where brands are committing to a more sustainable and truly circular business model via resale. In this case, it helps that online resale sites like The RealReal, Depop , and Poshmark, all of which launched in 2011, have made buying used clothing as simple and appealing as ordering groceries on FreshDirect.