In 2012to help young people see why it’s offensive to call something “so gay” when they really mean that it’s stupid. They were hilarious, poignant, and so popular that they were chosen to air during the 2o12 Super Bowl. That means that an estimated 111 million people call a pepper shaker “...16 year old boy with a cheesy mustache” during the country's most popular football game. I'm willing to bet a whole bunch of 16 year old boys were watching, and so were a bunch of gay people who were able to hear a negative framing of the word "gay" flipped on its head. Through campaigns like that, along with activists who chanted, “We’re here, we’re queer, get used to it,” the LGBTQ+ community has given new, empowering meanings to words like “gay” and “queer.” Even the slur my grandfather shouted has had its moment — lots of. But, there hasn’t been any major effort to reclaim the word “lesbian.”