Everyone from Lupita Nyong'o to Kristen Stewart have played with the shade, and proven that there's no wrong way to paint it – from pairing it with an equally scene-stealing red lip, or by letting the eyes do the talking with a highly pigmented shadow. Make your colour pop with a black cat flick of liner, or dab the shade on with your finger for a subtle work appropriate look. However you wear it, we're seeing red this autumn.