Is it just us or do jewelry ads, especially around the holidays, tend to market to the wrong crowd? Sure, the end of the year is prime proposal and gifting season, but not every woman is hoping for an engagement ring or some flashy Christmas present . Just our two cents, but it might be more effective if those figurative Mad Men targeted the millions of women who actually buy and wear jewelry on the daily. So we're taking matters into our own hands and rounding up some of this weekend's best jewelry sales you and your friends will actually enjoy, no emotional proposal commercials included.