If there are certain skills that align with the industry you're trying to break into, learning them can absolutely be a boon. But there’s no need to derail everything based on the smaller picture. “Other people will tell you that not everyone needs to be a social media expert. Should you know about Snapchat and maybe pay attention to things happening there? For sure — if your job is in online publishing, or in entertainment, or in retail, or in fashion, or in any of these industries that spend a lot of time posting things. But does that mean that you need to be the go-to expert in it — or that everyone needs to be an expert in everything? Absolutely not.”