The designer's mission has been to reduce the damage and waste created by her products, and encourage others in the industry to do the same - including those also owned by Stella McCartney's parent company Kering. "I don’t support [the use of leather and exotic animal fabrics], but [Kering] supports me and my beliefs, and I’m a firm believer in infiltrating from within," she said at the business's annual talk at the Center for Sustainable Fashion at London College of Fashion last year, according to Forbes . Let's see if any of the luxury conglomerate's other brands follow in McCartney's footsteps, and take measures towards cruelty-free fashion.