The commercial is a major win for Lane Bryant. Last year, the company accused both Fox and ABC of refusing to air its plus-size lingerie ad during certain time slots. “We picked the Emmys because it’s the night that encapsulates one very narrow stereotypical view of beauty and we thought it was a perfect moment to show beauty can be very diverse, and sexy can is diverse,” Beitler continued. “We felt that it was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead.”