When and why did you start blogging about fashion?

"After I finished high school, I had a hard time figuring out what I wanted to do when I grew up. I knew I wanted to do something with fashion, because that’s always been my main interest. I thought about studying design or journalism or getting an internship as a stylist, but what I really wanted was to find some way to combine these interests. One day — this was back in 2008 — I came across a Swedish fashion blog. I didn’t even know what a blog was back then, but I just instantly knew that this was what I was going to do. Three hours later, I had my own blog."