No one is more qualified to chart the meteoric rise of greenery in the online space than Igor Josifovic and Judith de Graaff, the founders of Urban Jungle Blog , a global community about all things house plants. Since launching the site in 2013, the duo has garnered over half a million followers on Instagram, who fervently tagging their plant shots with #urbanjunglebloggers in hopes of getting regrammed. The pair recently released a book, Urban Jungle , dedicated to plant care and styling.