Just like the last time Forbes reported on Jenner's growing fortune, people will undoubtedly balk at the publication’s “self-made” designation. Is someone really self-made when she starts with more money than most of us have seen in our lives? For her part, Jenner has a knack for making it all seem like none of it is any work at all. Of her success at Ulta Beauty, Jenner told Forbes, “I popped up at a few stores, I did my usual social media — I did what I usually do, and it just worked.” You know, casual.