Eytys was founded back in 2013 by childhood friends Schiller and Jonathan Hirschfeld and quickly gained cult status thanks to its original design, the Mother, an off-kilter take on the canvas deck shoe. Since then, the label has played on its signature chunky rubber sole (the streetwear equivalent of the hiking boot ) and its first foray into ready-to-wear in 2017 was brimming with '90s-inspired designs as cool and straightforward as its footwear.