Advising on the app since its early stages, Kardashian has made one of her dreams come true: The ability to shop via Instagram is now easier than ever before. Essentially, users can now make use of their cornucopia of saved-for-later screenshots and shop directly from them by way of a variety of similar products — and sometimes the exact one — at a myriad of price points. It's (allegedly) that simple. Of her latest tech feat, entrepreneur Kardashian said via official press release: "It’s not a secret that I love social media and the notion of being able to shop from my feed is something I could only dream about. I’ve been working with the ScreenShop team to help define the concept and shape the user experience for over a year now. I am truly excited to bring it to market."