We easily cough up our paychecks for the latest skin-care innovations or the newest K-beauty must-haves , but when it comes to eyeshadow, we’re wise to the game. We know that the drugstore market is just as good (or at times, better) than the luxury products available. The biggest challenge is figuring out which palettes are worth plucking off the shelves — especially when you can't swatch them on your hand like you would in a department store.