However, on the flip side, it can feel like our time spent travelling has become one big photo shoot driven by social media. Whereas travel was once all about exploration and enjoying the moment, with Instagram it can feel like we are working our way through a photogenic checklist of locations, thinking about nothing but getting the shot. It begs the question: Are you really enjoying the moment if you’re also worrying about taking photos? For bloggers influencers and photographers who use the platform as their main source of income , it's understandable that significant time in beautiful places is spent shooting content. However, in this time of‘ 'personal brands', even those with small follower counts feel a pressure to show they are having a really good time. "I do it partly because I want people to know that I’m having a great time. I hate to admit it but when people tell me they’re jealous of my photos I know I’ve done a good job of documenting my trip," Vicky, a 27-year-old teacher from London, confesses.