"It’s fun to approach these matters in a positive way, and I hope other people enjoy the memes and can relate to them," she commented, saying she hopes sustainable and ethical fashion is one day "as big as the vegan and organic movements." The ethical fashion community is "still so niche, and not many people would read a blog post or article about slow fashion or conscious consumerism unless they were already involved." But the trick to creating successful memes that a wider audience cares about "is probably keeping it simple but also versatile, to acknowledge as many communities as possible, so that we can get more people involved," she says.