The team, she says, specifically wanted to challenge idea of giving female power dressing a game-changing makeover for a new era of confident women. "We began by talking about magic, and how to find magic in the everyday, as antidote to the crazy things happening in the world at the moment," Johansson explains. "We thought about secret signs that no one else can see – you’ll find little characters hidden in the hand-drawn prints – and jewellery that feels talismanic. We wanted to help our customers feel confident and grounded in their clothes."