As for who will lead the group, Chuka Umunna is a strong contender. In an interview on Tuesday , he said he wanted as much sway over the group's future as possible. When it comes to future elections, success looks unlikely while the group has the UK's first-past-the-post electoral system (which advantages the two main parties) to contend with, despite a snap poll by Sky News on Tuesday suggesting it was already more popular than the Lib Dems. It's a struggle for smaller parties to convert votes into Parliamentary seats, something that UKIP, which won over 900,000 votes in the 2010 general election and not a single seat in the House of Commons, knows all too well. But Parliamentary seats aren't the only way to affect political change these days – as UKIP's long battle for a referendum on EU membership, despite having no MPs, highlights.