“We have been wanting to do denim for quite some time, but we respect how much of a science it is,” Reffstrup said in a statement. “So when the denim geniuses from Magniberg proposed a collaboration through a friend, we jumped at the opportunity to do denim the ‘Ganni way,’ working with colors, contrasts, and playfulness. Denim is essentially a great counterpoint to our prints and feminine DNA. We are really looking forward to launching this line in a global context with the amazing team at Net-A-Porter.”