I am almost 100% certain that none of these people started out on their journeys intending to cause any malice or harm, but as they say, with great power comes great responsibility. With such a breathtaking reach and influence over such a broad range of people, the proliferation of clean eating advocates has made it harder for those suffering from eating disorders to receive the help they need. This is because, as Renee says, the 'perfect' images and stories that they have seen on social media, claiming to prove the benefits of different fads or diets, undermine the advice of medical professionals. Describing her work for a national eating disorder charity, she says: “We get constant phone calls from both children and adults who are really stuck because there’s so much information out there about how you should eat,” which makes "trying to give them advice about how to have a balanced diet an impossible task.”