Looking forward, then, will 2018 mark the beginning of a new way to buy beauty? Brownsell is confident of bespoke’s future: “It’s definitely going to continue growing as new technology allows customers to be able to customise all aspects of their beauty regimes. Why would you ever go back to a product that you knew only looked good on you when you have a tan, when you can create custom shades to suit your skin all year round?” Perhaps it’s au revoir to varying shades of seasonal bronzer and blusher. “Or imagine if you could create the perfect lip colour that you have been searching for for years, with just the right amount of moisture or matte to suit you,” she muses. “All you would need is the formula and you could keep going back for more. Bespoke beauty will never be discontinued.”