Could this be Lagerfeld’s answer to Tommy Hilfiger’s uber-popular, ongoing collaboration with Gigi Hadid, which seems to be getting bigger and bigger with each season? According to WWD , the duo's first show in September 2016 "generated 900 percent increased traffic to tommy.com" within 48 hours - quite the business model to follow. And given Gerber's social media influence — and the fact that she's been compared to Hadid on multiple occasions — well, it might just be set up for the same level of success.