And on a macro level, think about who does business in your community and how that might impact you, she adds. "If you're in a city and are trying to decide whether you think it's a good idea to spend tax dollars enticing [certain] businesses or not, you would want to consider the kinds of wages that would help families make ends meet," Gould says. "Think: In this area, why should we spend tax dollars encouraging businesses to come to town that don’t pay enough for families to be able to support themselves?"