Described by the brand as "the ultimate personal fragrance," it's "meant to be enjoyed close, in the comfort of your personal space. It’s not necessarily for others. It doesn’t exactly wear or smell like a perfume." Rather than an overwhelming, heady fragrance, You, £45, is more of a “skin smell enhancer” with a creamy, salty, warm, clean scent. It’s a simple equation of relatively few notes, honed over 38 weeks by some of the best noses in the business (Weiss worked with the team behind Le Labo Santal 33). Each note was chosen and balanced to allow the fragrance to be both long-lasting and true to how it smells at the beginning, without changing as it dries down.