On Wednesday, he presented what he told Vogue was combining the old Balmain with the newer Instagram-saavy brand its known for today. "Of course, the house is known for being edgy and sexy and glamorous," he told the magazine. "Here, it’s all about bringing back Balmain to the elegance of la France. Everything you see will give the sense that it’s taken from the ideas of Mr. Balmain."