Facing increased competition from brands like ThirdLove, which t ook out an advertisement in the New York Times in response to Razek's comments, Victoria's Secret has very little ground to stand on — part of that ground, though, is the allure of celebrity. The women involved in the yearly fashion show become icons, and the show historically taps music's hottest pop stars to perform. (Taylor Swift has graced the stage three times. ) Halsey's turn, though late, is a key component to unseating VS's promotion of western beauty standards that are slowly becoming outdated.