We are in the midst of an environmental crisis, and if the facts, the photos, and Leonardo DiCaprio's strong urgings aren't enough to convince you to do something, One Ocean Beauty , a buzzy new skin-care brand, is happy to put in the work for you. In fact, they already have: While most brands promise to donate a portion of sales to non-profit organizations, One Ocean Beauty went ahead and donated $250,000 to Oceana before it even launched, effectively helping to both save the oceans and prove to shoppers that it is not messing around when it comes to its long-term financial support of the world's biggest ocean conservation and advocacy organization.