Or they used to — that is, until this year. It was a slow process, but in 2018, brands both mainstream and high-end finally made the push to cater to girls with curls, launching some game-changing styling products (miracle detangling sprays , crunch-free foam mousse , featherlight control creams ...) along the way. All of them aim to rid those good-hair-day curls of their unicorn status and make them 100% achievable on a wash n' go maintenance plan any day of the week.