“In everything we do at Stella McCartney, the first question we ask ourselves is 'how can we do this in a more sustainable and responsible and more environmental way?'" McCartney told Refinery29 of the video series.. "So this Clever Care initiative is a no brainer and [it's] easy. Every time you look on your care label in your clothes and see the Clever Care symbol, it will remind you of a more efficient way to clean your clothes that is less harmful to the environment.”