Branding the Sumos, erecting in-door displays, and expanding availability helped with name recognition and spread the word that there's more to the fruit than its somewhat off-putting wrinkly exterior, but of course, some customers need more than words on an orange cardboard palette to be truly convinced the citrus is worth spending $3 on. I can't tell you how many citruses have been described to me as " easy to peel " only to quickly prove my bitten-down fingernail are actually inadequate for the job. The Sumo, however, truly is the easiest to peel fruit I've ever encountered, but that's a detail most consumers need to learn from someone they trust — like a friend or, a more digital age confidant, an influencer