The company also said that "we stand with March For Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies, and Gucci is proud to join this movement with a donation of US$ 500,000." The company joins George and Amal Clooney and Oprah Winfrey who have donated $500,000 to the March. The March for Our Lives takes places March 24 in Washington, D.C. and cities around the country.