Why, after all, would they hold this campaign for precisely 153 days? Why that exact number? Could it be that the new show comes out in that many days, on November 22?That's also the date Lauren Graham's book was supposed to be released, though it's now coming out on the 29th, according to Bustle — which could mean the campaign was originally timed to the book.Or, the hashtag could also just be referencing the fact that there are 153 episodes of the show. But that still wouldn't explain why they started counting now. Would it?Okay, so maybe we are reading into things a bit too deeply again.