All things considered, it's perfect timing for Kourtney to kick off a buzzy publicity moment with an altruistic twist that has the potential to change the beauty industry forever. And to her credit, if anyone in the Kardashian family is a stickler for ingredients, it's her. Not only does she claim to have the EWG Healthy Living app on her phone, but there's an entire episode of KUWTK dedicated to Kourtney's strict (and only slightly exhausting) personal commitment to a gluten-free, dairy-free, and organic lifestyle