"Women, especially brides and bridesmaids, have been asking for product that they could wear on their special day that was pretty and powerful," Sara Blakely, Spanx's founder and inventor, said in a release. "The best part of designing this collection was the research that went behind it." Blakely also notes that the company developed a "shaping lace" constructed from single-layer mesh for the line, and that, despite being a bridal collection, it's not solely for special occasions (which is certainly the case with the most restrictively tight shapewear out there).