As a child growing up in Hawaii, Doughty had a fascination with death. “I wasn't overly morbid, but we all struggle with our obsessions,” she says. “Learning you're going to die someday is harsh for a child in the single digits.” After landing in California, she got a job as a crematory operator — and the rest is history. Relatively speaking, she could be considered one of the most famous people in her field. There are the aforementioned YouTube videos and a New York Times best-selling memoir, Smoke Gets in Your Eyes: And Other Lessons from the Crematory. She also founded The Order of The Good Death , a non-profit advocacy group that seeks to "explore ways to prepare a death-phobic culture for their inevitable mortality." Suffice it to say, she’s become the next-gen poster girl for the industry. But her next act — the one she tapped Carvaly to partner in — could be even bigger.