In reality, Gomez's new platinum bob took nine hours to complete. Celebrity hairstylists Riawna Capri and Nikki Lee from Nine Zero One salon revealed on Instagram that the singer's stellar new colour was the result of a painstakingly-long process — and, celebrity or not, you should expect the same when looking for similar results. Still, that shouldn't deter you. If you have the itch to go platinum (we’re talking Ansel-Elgort -courtside-at-a-Knicks-game platinum), then go for it. Sure, it's a lot of work, but there's a reason why so many people love the experience — if only for a few months.