Even with the inherent gender bias in streetwear, Chelsea Ma, Daniële Cathari, and Olivia Anthony felt strongly enough about the style to focus their entire lives around it — and, in turn, on changing it. Also spearheading the female-led streetwear space is Sofia Prantera, who alongside her business partner Fergus Purcell, co-founded the cult-favorite brand Aries. Rather than allowing her brand to live in the one-dimensional world of modern streetwear, Prantera’s model for Aries allows it to sell out at both luxury retailers like Matches Fashion and under-the-radar streetwear sites like VRENTS . There is also Melody Ehsani, an Iranian designer who made history when she became the first woman to design a pair of Jordans; MISBHV founder Natalia Maczek, who is, in large part, responsible for bringing streetwear to Poland; Mowalola Ogunlesiesi, the British-Nigerian designer who Kanye West recently tapped for the role of head designer for his new Yeezy Gap line ; and Ashley Williams, whose return to London Fashion Week last season after a brief hiatus was one of the most-anticipated shows of the season.