Ordinarily, all those add-on services would cost you money out of your own pocket. But now, you can use your Ulta Rewards Points to pay for them. Which means that the service of your choice will be price-chopped — possibly even free — depending on how many points you've stocked up. It's just more incentive to buy that hot, new product for your beauty routine while — just think, you could get a free brow wax out of it.