In addition to releasing a statement about the gaffe, ASOS addressed the problematic item via Twitter, above.

Wasted Heroes also responded to angry and incredulous tweets about the shirt, explaining that the shirt is intended as a statement, of sorts, about being slavish to a brand. "It really was extremely stupid of us," the tweet concludes. Alas, there are many, many other ways that commentary on consumerism could've (and should've) been parlayed onto a T shirt...