From Acne to Burberry, we saw the technique used throughout SS19 fashion month. Philippa Holden, designer womenswear buyer at Selfridges , sees it as a reaction to the particularly fraught political and social landscapes. "Designers are using the advances in printing technology to express inspiration and emotion in its purest form," she tells Refinery29. "It serves as a visual and nostalgic way to present a statement as well as encapsulating feelings towards current affairs."