While West has never been known for playing it safe, but according to Footwear News , his latest antics are damaging his brand. "Throughout the past two years, conversation about Kanye West across social channels has been more negative than the average A-list male celebrity benchmark, with his positive to negative sentiment ratio being 24 percent lower than [his peers’],” the research platform Spotted, which analyzes millions of data points in the celebrity endorsement space, said in a report mentioned on Footwear News. "Additionally, Kanye’s behavior has also had a large impact on consumers’ perception of him, with Spotted’s data showing that consumers see Kanye as “wacky,” ranking higher than 97 percent of other celebrities for this attribute."