While the last collection, Alphabet, was fun and playful – and tapped into the zeitgeist's appetite for personalisation – Holland wanted this one to centre around more urgent themes. "I was inspired by a multitude of dissenters and sources, from Lucia Joyce to Deborah Levy’s exceptional memoir The Cost of Living, to my ongoing love of Vanessa Bell and the Bloomsbury Set – people who oppose the societal narrative that there is a singular way to live one’s life, and that one’s sense of accomplishment and selfhood should be measured against it. I derive great enjoyment from the incongruity of classic British knitwear combined with slogans calling for liberation and radical subversion."