While the line in itself is incredible — I deep conditioned with a teeny bit of the Moisture Boost Conditioner last week, and my curls are STILL so soft — the message behind it is what Chuck is most proud of. "This is so important to me because it gives textured women an opportunity to finally have a great relationship with their hair, for a change," he says. "We can now celebrate our unique and diverse hair with a product line that sees us! Pantene is recognizing the importance of African-American women to feel confident wearing their hair in any style they choose and [it's] celebrating the heritage, diversity and beauty of African American women, proving that all strong hair is beautiful hair." Amen.