“It sort of wouldn't be appropriate now,” Paltrow said of sharing the news on Goop. “It is a much bigger business and I'm not sure it would be the right place to do something like that." Two years ago, Goop had a much smaller audience than it does today. "There were a lot less people. It was a very, very personal project for a long time and I wrote in the first person all the time, so it wasn't like a break... At the time, it was still very small and very personal."