"I find lots of women are more adventurous now," L.A.-based piercer Brian Keith Thompson tells R29, "So they come in and let me decide what to do to their ears." Hell, Beyoncé, Scarlett Johansson, and FKA Twigs trust him, so it makes sense that during the month he favored the rook , for example, it created a massive uptick in L.A. But the origin story behind the latest trend is different.