The beauty of a store that so effortlessly blurs the line between retail and art is that you don’t necessarily have to buy something to feel like you’ve taken part. colette is as fun to visit as a museum or gallery — it’s a visual spectacle constructed for the enjoyment of its visitors. Its unique high-low curation is worth noting, as well: You can buy a $5,000 dress or a $9 phone case — both are equally cool and valued in the context of the selection. And perhaps that's something retailers should be looking at more closely — maybe it's not about selling everything imaginable, but selling a selection of special items that have the ability to tell a story.