Fendi's campaign for the reissue of the bag sees four young women (played by influencers Caro Daur and Natasha Lau plus models Ebonee Davis and Melissa Martinez) in New York (sound familiar?) on a quest to find a vintage Baguette (a purple sequin one, no less). When they find that it's no longer in-store, they run out on to the street, chasing the woman who bought it: SJP herself.