The all-American brand sent its female customers a clear message: shoes should be practical, provide run-around-friendly comfort and transcend the trappings of suffocating femininity represented by heels. Fast-forward to the ‘50s and ‘60s and Keds were endorsed by Hollywood stars looking to prove they were more than delicate dolls of the silver screen. From Katharine Hepburn to Marilyn Monroe, the Champion was worn with high-waisted denim (another sartorial symbol of rebellion at the time), blouses tied at the waist and ringer tees. In 1969 Yoko Ono married John Lennon in a white skirt and top, knee-high socks and a pair of Keds, confounding expectations of what a woman should wear on her wedding day. Meanwhile Jackie Onassis was often spotted cycling around New York City in her monochromatic preppy uniform of white jeans, black turtleneck and Keds. In the ‘80s and ‘90s the brand was embraced on TV and in film by influential girl-next-door characters from Saved by the Bell’s Kelly Kapowski and Dirty Dancing’s Frances "Baby" Houseman to Friends’ Rachel Green. All three favoured tank tops, dungarees and denim cut-offs with their plimsolls, a look that’s come full circle and can be seen on Instagram and Depop’s coolest today.