What does it all mean? No one really knows, but what we do know is that it's all part of a very large scale marketing effort that is absolutely working. In late November, mysterious ads for the isle began to show up around the internet. As word about Eroda began to spread via Twitter and Reddit , people were stunned to discover that the isle doesn't actually exist. Slowly but surely, the pieces began to come together — Eroda is just the word "adore" backwards.