During the fallout of being let go from her L'Oréal contract for calling out systemic racism, in an interview with R29, Bergdorf explained her reasons for working with Illamasqua. "I’ve worked with the brand for quite a number of years and they’ve always been really supportive with my career. They've supported me and encouraged me to use my voice, and think deeper as well. I like that they also ask their customers to think deeper – it’s not all about 'Here, buy our product' and play it safe."