But look closely among the New At Sephora section, and you'll actually find several hidden gems that just quietly hit the retailer. Among the launches we're eyeing, there's an Instagram-approved cleanser from Summer Fridays, a budget-friendly serum from The Ordinary , and a crystal-infused nail polish duo to maintain clear energy through the decade's first Mercury retrograde . We rounded up the 15 best new Sephora launches, ahead.