“I went on eBay, and see just a random Life magazine that we're selling for a dollar — or 50 cents even — and it's going for 20, 30 bucks,” Oran adds. “I had no idea about this before he got me into it; like every other person, I had magazine subscriptions, but never thought that this could be a business until I realized we have 30,000 of something that might be worth 20, 30 dollars each. And based on what he paid for it, it's actually a tremendous mark-up.”