As for why it's so popular, you can't shrug this one off as just another bralette, and it may have to do with the dreamy mesh material the bra is made of, which is lightweight, smooth, and shockingly supportive. And, just to be clear: There are no wires, no cups, and no padding, just a truly special fabric that creates great shape and comfortable support. Coming in at just $55, which is a steal compared to some luxury bras, this one is worth giving the old college try. Luckily, Negative just got a fresh batch, but the excitement is real; the brand has already sold 250+ of these bras in 24 hours, and since it has yet to promote it via e-mail, those sales show no signs of slowing.