She was excited about what she could pull for the character to wear, but quickly realized there was a lack of plus-size options on the market. Needham said Bryant described it as the “dead zone” in fashion . “I just felt a little bit ashamed that there wasn’t a market that was fashionable for plus size...As we got product in the bigger sizes, the bigger you went, the cheaper the fabric was and the larger the garment was,” Needham said. “It was like a real hide-your-body moment, and so really upsetting.”