But what we can do is take a look back at the first ladies who both set beauty benchmarks and captured quintessential looks from the time. Think of early 20th century portraits as stodgy? In the 1920s, Grace Coolidge appeared to be on board with wearing a bit of makeup — something that was just getting its due after being snubbed as a harlot’s look. Not fully convinced of lip gloss’s big return? Melania just might change your mind. Ahead, see a sampling of how the beauty trends for the official White House portraits have evolved.