"We took into account the importance of exposing girls to STEM icons they could not only admire, but also relate to," a representative from the Girl Scouts told Refinery29. "Studies indicate that a girl’s interest in STEM-related fields develops at a young age — but when asked, very few envisioned a STEM job in their future. Casting a spotlight on powerful role models within the STEM arena offers girls a vision of what is possible, and can steer her career trajectory at any age."