This disconnect between company and consumer alienates potential customers. In contrast, As You Are Intimates listens to women and responds with universal sizing and multiple "nude" shades. Marshai hopes to turn her viral momentum into longtime success by continuing to center future designs on customer feedback. "I want women to know, ‘You are being heard, and not just heard, but there are things being put in place to make sure that the problems that you’re dealing with are hopefully being solved, in any way that I can,'" she says. Once again, this discourse is happening online: