BMA Models director Alex Haddad said they now receive around 10 calls and 20 emails about fake model scouts each week — nearly double as many as last year. “[Scammers] will say they are scouting for models and ask for pictures, sometimes they ask for naked shots. We are getting phone calls from concerned parents saying, ‘Is this a scam? What is happening?’ Some of them do Skype calls which are so-called interviews, and they ask things like, ‘Would you shave your head or go topless?’ It’s always young girls who get targeted.”