One Twitter user reposted the deleted comments to Twitter with the caption, "Y'all okay?" If the outburst wasn't strange enough, the brand released a rambling open letter to the public explaining its actions, before quickly deleting that also. (Though Cosmopolitan later found the statement on Imgur .) "[Z Potter] was a personal journey for us; it was a challenge to see if we could help others de-pot easily and safely, and to see if we could build this machine," the letter started. "And so we take it very personally when people dismiss it, or talk badly about it, and treat it as a joke.... We take every comment seriously, like we take our machine seriously. Many times we adopt the face of the 'company:' stoic and implacable in the face of harsh 'commentary.' Sometimes we do not."