Lil Miquela is essentially an embodiment of what we all engage in — highly stylized content masquerading as a documentation of reality — the only difference is that she doesn’t even resemble a real human being. But then again, how much do we? Our faces are also pushed through filters, our angles made just so, our skin airbrushed so that we don’t show the blackheads on our nose or the tired bags under our eyes. And when it comes to social media influencers in particular, their sole job is to look good. Their top focus is to appear cool and interesting, so that the brands they wear seem cool and interesting by extension. The person behind the image, the one sat at home on their phone, is borderline irrelevant.