At least we can understand why Kylie, who’s seemingly pretty unhappy leading a double life, is still pretending to play a character for the crowds. During a midnight trip to the beach with Jordyn, Kylie ponders whether she’s actually made out for this “fame thing.” She points out that older sister Kendall Jenner, along with friends Bella Hadid and Hailey Baldwin, make millennial celebrity look effortless. The Life Of Kylie lead, on the other hand couldn’t be having a harder time getting comfortable with fame, all these years later. In fact, Kylie would rather sport her sweats and Heelys roller sneakers over the body-con, Instagram-ready outfits she’s now known for. Yet, she says, “the only reason why I keep it up a little bit is [for] Kylie Cosmetics." So, Kylie apparently believes the only way to keep her company successful is to stay in the spotlight. Ergo, the only way to stay relevant is to keep up appearances on the requisite social media sites. So, Kylie is currently ready to trade in pieces of her emotional well-being to sustain her “passion,” as she’s repeatedly called her beauty business.