It's all part of a wider strategy to make Fashion Week more inclusive. Many designers are already live-streaming their shows for the entire world and using social media to give fans a behind-the-scenes look at what goes into the shows. The new program seems to be aimed at creating a once-in-a-lifetime experience and less about making NYFW more accessible to everyone, though the high-end clients are sure to rack up the Likes with those front-row seats.