Alongside the innovative new recycling process, the label has partnered with Boxed Water Is Better, a brand that puts its money where its mouth is when it comes to eco practices. The packaging of its water is 100% recyclable, made from 74% renewable sources and shipped flat before filling to reduce the carbon footprint further, and the brand plants two trees every time its #BetterPlanet initiative is hashtagged on social media. AG estimates that it will be saving 73,000 plastic bottles (previously given to customers in-store and employees in-house) per year with this new partnership.