Regardless of what next week’s reveal ends up being, this won’t be the first time the star has dipped her toe in the beauty industry pool: Her past endeavors have included her eponymous perfume, the Khroma Beauty line she launched with Khloe and Kourtney, and the Kardashian Beauty hair collection. Most recently, she also collaborated with younger sister Kylie Jenner on four shades of nude liquid lipstick , which looked like (but were not actually) bacon