Richard and her team spent almost two years measuring the skin tones of various people of color. "Through our research we were able to get a better understanding of the undertones of dark skin — not only to deliver on shades but on finish, too," says Richard. "Most women of color are put into the same category, but we all have different undertones and our complexions are all really different." The CoverGirl team also surveyed women of color to find out what this particular group wants, finding that most seek full-coverage complexion products, matte finishes, and vibrant color pigments when picking out makeup.