And then there's the ARPP , the French advertising self-regulatory organisation, which wants the images gone A.S.A.P. "We asked the brand and the ad displayer to make changes to these visuals as soon as possible," said ARPP director Stephane Martin to Reuters . Adding that the thinness of the models was also of grave concern, Martin says the advertisements are a serious breach of industry-set rules that hold labels like Saint Laurent accountable for the "dignity and respect in the representation of the person." (In 2015, the label was also in hot water when its ads featuring model Kiki Willem came under fire for similar reasons .)