McGrath's followers — especially those who weren't able to get their hands on one of her previous releases — might be wondering what took Unlimited so long to land. "This was always the intention," she reveals. "Every time I came across a formula that I couldn't live without, I released it." And now, they're all in one place. We all know that McGrath is a perfectionist — at her last launch, she revealed that she carried the prototype of MatteTrance in her purse for months before releasing it. In fact, he gave the same TLC to the entire range, which she refers to as her babies.