Last year, Prime Day actually lasted 30 hours. This time around, Amazon extended its promos for an additional six hours, making it more like Amazon Prime Day-and-a-Half. Even without the extra time, Amazon says that it had 60% more shoppers than last year in the same 30-hour period. This year, the site boasted a slew of new Prime memberships, too, so new customers bolstered sales, pushing figures into record-breaking territory