"I absolutely love this collection because it represents all the facets of my life as an athlete, an entrepreneur, and now, a mother," Williams said in a press release in May for the line. "We’re all on a journey that delights us with highs and challenges us with twists and turns, which shapes us into who we are and who we want to become. I’ve learned to embrace and celebrate this process of individual growth and dedicate this collection to all women who want to join me in showing the world our true selves."