"The poem talks about being a woman, and our girl is creatively inspired by what’s around her," explains Saunders. "She likes to express herself through her clothes and it is about this girl being totally free." As for the seemingly important theme of inclusivity that runs throughout the campaign — model Mayen is a single mother refugee from Sudan, for instance — Saunders simply says, "I don’t see this brand as an elitist brand, it can still appreciate a designer hand and it can still be beautifully executed and aspirational without being snobbish. That's what this brand, this city means to me." Spoken like true New Yorker.