What is somewhat unexpected, however, is to come across a South Korea-based boutique that both epitomizes Seoul's take-lead position on the forefront of fashion and is an affordable option for the global community. But, lo and behold: Grey Comma . Showcasing a smart, minimalist take on style and keen attention to detail,. Which is important, because boutiques like these are key to nurturing local talent and offering it to a universal audience eager for something new, unique, and not mass-produced. Click through to find pieces from 12 need-to-know Seoul designers and labels, and make sure to bookmark the site for all those future lunch-break e-shopping trips around the world.