To announce the launch of the limited-edition frame, HOH posted an intimate video on its Instagram, showing Richie designing the new pair. But, this type of capsule collection doesn't exactly come as a surprise: In the last few seasons, House of Harlow rolled back its retail approach, she notes. "I took apparel out of department stores awhile ago," she says. "Now I’m selling apparel through Revolve. That [decision] is also an extension of me having this direct relationship with the House of Harlow girl. Over the past 10 years, which is how long HOH has been in existence, the world has changed. My needs have changed and my want to have a more direct relationship with [my customers] has changed. It’s almost like where I’m at is like going back to my roots. I’m not necessarily starting at the beginning but releasing things that are really special to me — something that I had my hand in and something that I can really focus and work on for a long period of time."