"In our buy, we curate pieces from existing brands that work for our woman," Guenez explained, adding that Modist also collaborates with designers to alter pieces (leaving any adjustments to them, to ensure that all the garments that bear their label stay true to the aesthetic) and will co-create exclusive pieces that'll live only on the site. "We are passionate about playing a role, however big or small, in bridging the gap that exists between modest women and the world of luxury fashion," she said, both by showing the modest shopper the breadth of options already available in the market through a luxury curation and by directly communicating with labels who might not have understood the deep impact this consumer has.