As mentioned, the startup atmosphere still runs through a lot of what we do – so this is about supporting talent, being humble and remembering where we came from. We’ve always been a business who’s looked at new and fledgling brands, and across our whole business we’re always recognising talent in ourselves and in the businesses we work with. It’s about us being able to offer some real support and capital to brands that are up and coming. The idea itself is a bit like crowdfunding – people have a stronger connection to someone when they’ve had a real part to play in their future. And it’s given these brands an amazing amount of exposure. You only have one vote per person, so they go into the portal and actually read about every one of them. It’s been really well received, we’ve had lots of great interactions with customers about the initiative.