"For Mizensir, creation is much easier," he explains. "That’s because, technically, the brand is for me. Things I create for Bvlgari or Gucci, for example, are different, mainly because I have a brief to follow. For Mizensir, I can take anywhere between one to six years to create a fragrance and I include notes that are specific to me. Sometimes I work one or two days a week and stop and come back to it at a later time because I want to be sure that I like it – almost like perfume shopping!