"When they first called, [I got] super excited. [The Super Bowl] is up there with hosting Saturday Night Live. Then, I sat down and really thought about [my] responsibility. You're talking about a male-dominated sporting event where the commercials are aimed at men, but 45% of the viewers are women and 80% of household goods are bought by women — yet people aren't making ads for us. I thought, This is a responsibility to be in a female-led commercial, for a female product, during the Super Bowl. I got super excited because my whole career has been about breaking down those stereotypes and being a woman in a male-dominated genre."