Finding an effective lipstick — a liquid, matte lipstick no less — is nearly impossible on the green beauty market. Most end up being sheer washes of color that barely last through a sip of water. Not with this brand. After officially launching in October, you can now find eight shades — from a sultry nude to a blood-red — that are all equally effective and beautiful. The formula is as opaque as those from its mainstream competitors, lasts for hours without cracking or pilling , and is as good for your lips as lipstick gets. According to WWD, the formula is free of carcinogenic, toxic, hormone and endocrine-disrupting ingredients (along with many other long, hard-to-pronounce chemicals you can find on the brand's site). Essentially, Lawless attempts to counteract the greenwashing of the beauty market we see every day by offering up products that are pretty and safe.