: "We'll reach out to talent and once they're interested, we talk to them about what they're working on and what they want to express. For us, we love working with visual artists, but we also love working with non-visual artists because it's so fun to take something that's sort of intangible and find a way to turn that into a physical, visual, immersive experience. For example, last year we worked with a group called Gurls Talk , which is all about women talking openly and transparently about challenges and struggles they've had in their life. We had a room with hundreds of phones hanging from the ceiling. You'd hold one up to your ear and you could hear women talking about a challenge or a struggle they'd overcome."