Boasting over 1.2 million active shops and £1.1 billion in gross sales in 2013, Etsy isn't just some dinky arts-and-crafts site — not by any stretch of the imagination. Consequently, navigating its inventory can feel overwhelming, even if you know exactly what you want to shop. Take jewellery, for example: Weeding through a seemingly endless number of rings, necklaces, bracelets, and earrings can feel like a trip down the rabbit hole.