While some people might equate the lack of R-rated material with a lower quality of the shows Apple is picking up, let's remember that network TV isn't exactly basic or boring. Black-ish, a series that pushes forward smart conversations about race relations in America, is an ABC series. This Is Us, an Emmy darling , is on NBC. The Good Place, a show that uses its very premise to skirt around the use of any profanity (oh, bullshirt!) is considered by many to be one of the smartest comedies on TV.