“We knew whatever we did was going to be in the papers. We decided to utilise the space we would occupy anyway, by getting married, with a commercial for peace,” Lennon said in The Beatles Anthology. “We would sell our product, which we call ‘peace.’ And to sell a product you need a gimmick, and the gimmick we thought was ‘bed.’ And we thought ‘bed’ because bed was the easiest way of doing it, because we’re lazy.”