As a self-appointed fashion historian, it is my job to pick holes in companies which have done this to our world, which is ending in 40 years according to people who actually know. But every now and then, as a self-appointed fashion historian, you come across a brand so pure, a brand so ethical, a brand so powerful in its messaging that everything you thought you once knew about your critiques of fashion – about neoliberalism even – is sent straight to trash and you have to reestablish your entire worldview because of it.