Armitage chose a diverse cast of women — some who shave everything , some who shave nothing, and some who shave some parts and not others — to get real about what female body hair actually looks like. So where does a razor brand fit into all this? For Billie, it's about putting women first, and letting the product take a backseat. "However, whenever, if ever you want to shave, we'll be here," the brand writes. And that's just the way it should be.