Hours later and my mascara still hadn't budged, so I reached out to the brand to figure out why it's so effective. Is it the ingredients? The curved shape of the brush? Unfortunately, I've heard back nothing. All the description on the website says is "clump-free volumizing mascara," so I'm at a bit of a loss. But for lashes this good, I'm willing to let those questions go unanswered (though it's against my stubborn Capricorn ways) and simply just be so damn happy I found the perfect mascara for me.