Good On You then gives brands one of five ratings: "We Avoid," "Not Good Enough," "It’s A Start," "Good," and "Great." In addition to searching for specific brands, the app allows you to figure out the most ethical brands for specific items (from dresses and jackets to eyewear and jewellery). Users can also set their preferences to filter results by rating, refining each of the three categories – environment, animal protection, and labour rights – on a spectrum from "less important" to "very important."