The beauty behemoth’s expansive range of lip colors is already the stuff of legend, but its new 28-shade collection is a little different from the rest. For starters, only a handful of the offerings are the kinds of hues the everyday lipstick enthusiast is accustomed to. You’ll find a few beige nudes, a bold orange-red or two, and just a couple of pinks among them. But the rest are out-of-the-box greens, purples, yellows, blues, and black — all ready to break you out of your comfort zone. Plus, at a reasonably affordable $17 a pop, trying a new hue isn't all that risky.