It's a cool look, to be sure, but there could be more to it than that. "The cosmetics industry in the '70s was deeply impacted by the women's liberation movement and the social justice movement of the queer and drag community," says makeup artist Emilio Ayindé Castro, who's worked with Beyoncé, Jennifer Lopez, and Mariah Carey. Meaning: Those shimmery lids and big hair that we love stands for something greater than just glam. And, often, it also means the celebration of natural hair , which we're obviously always here for.