Whether it was Gucci's influence, a backlash against the minimalism of the past several years, or simply that we needed a little pick-me-up, we went wild for colour in 2017. Red , of course, came in at number one, while pink – from millennial to fuchsia via rose and bubblegum – followed close behind. Prints dominated summer, with gingham garnering 8,000 searches per day in April, and palm prints ensuring our wardrobes were tropical.