While you won't get to shop the entire suite of The Ordinary's products, nearly all of the fan favorites will be available to buy: The does-it-all "Buffet" serum, the blood-like AHA 30% + BHA 2% Peeling Solution (seriously — the stuff is out of a Halloween nightmare) and the acne-clearing Niaciamide 10% + Zinc 1% serum are among our favorites. Come August, you'll even be able to shop the brand in-store, and the brand reportedly has plans to expand the assortment. The name may suggest otherwise, but trust us when we say that there's nothing ordinary about this launch: "The Ordinary was created out of our frustration within the beauty industry, when price was associated with quality," Kilner says. "Today, we see the impact that our seemingly simple idea has already had on this industry, and look forward to continuing on our promise to bring pricing and communication integrity to beauty."