In 2017, Jenner opened up to V Magazine about the ink, revealing that she got it in December 2015 from Keith "Bang Bang" McCurdy in New York. “There was a time when I got [that tattoo] that I felt a little bit like I was going insane. Or, I was going to,” she explained. “I thought about it for a while. I just like the word ‘Sanity’— just stay sane through it all. A lot of young stars who grow up in the spotlight have a really hard time. I didn’t want that to be me.” Jenner has since updated the butt tattoo with the word "before" at the front of the design, and it now reads "before sanity."