As a result, Boyd launched a new online retail concept that feels more important than ever, with its mission being directly reflected in its name. "Olivela is derived from two words: Olive and Vela, " she says. "The olive tree represents growth and wisdom and Vela is the Latin word for sails of a ship. Olivela helps set children forth on the right path in life." And the fact that this can all happen while doing something you'd likely do anyway makes it all the more easier to get behind.