But what I can’t understand is why people don’t want to see record owner and music expert Rob Gordon as Roberta Gordon. Someone who has the same interests and same smarts but with maybeand cynicism in their heart? What would be the harm in positioning a woman as an expert in something as life-defining and ubiquitous as music, the soundtrack to our lives? Despite what most pop culture portrayals of nerds would have you think, some of the best music experts are women. Some of my favourites are Spotify’s, who worked at the Chicago Reader, Pitchfork, and MTV News, and Chicago-based writer, who has also written for the Chicago Tribune, Vice, and Vogue.