According to Ford, the message Kattan's brand was spreading is part of what causes so many people to feel ashamed of the appearance of their skin in the first place. “Headlines like that are the reason I receive thousands of emails on a daily and weekly basis from women all over the world," Ford continued. “Some of whom are made to feel so ashamed of their skin, it affects every aspect of their lives. And couldn’t even dream of enjoying themselves on holiday without applying a full coverage foundation.”