The big-picture goal is for X Swimwear to positively impact, and inform the sizing and fit techniques, elsewhere in the fashion industry. "We want the technology we built underneath X Swimwear to work for many other apparel brands in all categories who want to be more flexible and design for a greater diversity of body shapes." Krasley said. "This will be the way we help create the future we want to see – people feeling good about their bodies, in clothes that fit." Next up, Easley plans to lower the cost of the suits and offer cup sizes in 2018. Check out all five styles, which are, refreshingly, shown on models that aren't all sample-sized, here