When Larry Pizzi first heard about electric bikes nearly 20 years ago, he asked: “Why would anyone want to screw up a bike by putting a motor and batteries on it?” It’s a question that still puzzles traditionalists. Bicycle shops have been slow to stock e-bikes, even though they have been around since the late 1990s. Sales in the US have been modest. Pizzi, who is now CEO of Currie Technologies, the number one seller of e-bikes in the US, believes that’s about to change. Others in the industry agree. Familiar brands including Trek, Raleigh and Specialized all offer electric models and they’re betting the market is about to take off. “We’re on the cusp of mainstream adoption,” Pizzi said. “There are more players entering the category, it seems, with every passing month.”
What do the bicycle brands Trek, Raleigh, and Specialized think will happen?
That e-bike sales are going to expand That they will soon offer electric bikes That Currie Technologies will be the number one seller of e-bikes in the US That electric bikes will become lighter in the future