The department store John Lewis has a 2015 Christmas advertisement. The ad shows a lonely old man who lives on the moon. The ad, which for many people shows that the Christmas shopping season has begun, aims to raise hundreds of thousands of pounds for the charity Age UK. John Lewis will also encourage staff and customers to care for elderly people who might be alone over the holiday. The department store has spent £7 million on a campaign that includes the TV ad, a smartphone game and merchandise, including glow-in-the-dark pyjamas. It will also build areas that look like the surface of the moon in 11 of its stores.
What will be introduced in 11 John Lewis stores?
Surfaces that resemble the moon Glow-in-the-dark pyjamas Age UK booths Christmas music