Most of our customers are “baby boomers who want to have the cycling experience they had as a kid,” says Pedego’s Don DiCostanza. “The main reason they stopped riding bikes was because of hills.” Pedego has opened nearly 60 stores in the US. ElectroBike has 30 stores in Mexico. It opened its first American store in Venice Beach, California in 2014 and hopes to have 25 US stores in a year. CEO Craig Anderson says: “We want to help reduce traffic, help reduce our carbon footprint and encourage a healthy lifestyle.” He tells customers: “Ride this bike once and try not to smile.” Startups like Pedego and ElectroBike will have to compete with big companies like Trek, Currie, and Accell - the market leader in e-bikes in Europe. Accell owns the Raleigh brand, as well as Haibike, an award-winning German electric bike.
What does ElectroBike hope to accomplish within a year of opening its store in Venice Beach?
Have 25 stores in the US Have 30 stores in Mexico Sell more bikes than Accell Sell more bikes than General Electric