The campaign features the Oasis track Half the World Away reinterpreted by Norwegian artist Aurora. The ad cost £1m to make. The moon scenes were shot at the Warner Bros Studios, where the Harry Potter films were made, and the specially built set was created by one of the team behind the latest Star Wars film, The Force Awakens. As in the last few years, John Lewis has drummed up interest in their most recent ad before its release with a teaser campaign on TV and social media using the hashtag #OnTheMoon. A full moon will fall on Christmas Day 2015 – a complete coincidence, according to Swift.
When was the hashtag #OnTheMoon released this year?
Prior to the release of the full advertisement Prior to the release of a short teaser film Prior to the release of The Force Awakens Prior to the release of a new line of products