After two years of successful ads with cute animals – a bear and hare, then a penguin – this time, the story is about a young girl, Lily, who sees an old man living in a small wooden house on the moon through her telescope. The girl first tries to send him a letter and a note via bow and arrow. Then, she floats him a present of a telescope tied to balloons. This finally allows them to make contact. The ad’s message is: “Show someone they’re loved this Christmas.” This is similar to Age UK’s campaign: “No one should have no one at Christmas.” Profits from three products – a mug, gift tag and card – will go to the charity. Rachel Swift, head of marketing at John Lewis, said that people talk about charities at Christmas and the ad makes you think about someone who lives on your street that might not see anybody.
What does the old man receive from the girl?
A telescope A note A mug, gift tag and card A blanket