“Our big USP (unique selling point) is our geographical location,” said Martin Eichtinger, Austrian ambassador to London, who lived in Vienna for 20 years. “The fall of the Berlin Wall helped define Vienna as a hub for companies wanting to do business in Central Europe.” According to the World Bank, Austria has one of the highest figures for GDP per head in the world, just behind the US and ahead of Germany and Britain, although quite some way below neighboring Switzerland. Zurich in Switzerland is named by Mercer as having the world’s second highest quality of life but the Viennese say their city is far more fun. “There are more students in Vienna than any other German-speaking city,” said Hartlauer. “It’s a very fast growing, young and lively city,” she added – though she conceded she works for the city’s tourist board.
What does Eichtinger say about business in Vienna?
Vienna is an important location for business in Central Europe Vienna has the largest concentration of businesses in Central Europe Vienna’s businesses are fueled by the student population Vienna has some of the fastest-growing businesses in the worl