Companies such as Google and Apple focus on collecting daily user data, mostly via smartphones, and combining information from the applications running over time: the user's contacts and agenda, for example.
Kampuni kama vile Google na Apple zimewekeza nguvu kukusanya kila siku taarifa za wateja wao, haswa kupitia simu za mkononi, na muunganiko wa vitumizi mbalimbali vinavyotumiwa mara kwa mara kama vile kalenda na ajenda.