During the late 1960s this nexus between politicians and the Tamil film industry reaped handsome dividends for Dravida Munnetra Kazhagam (DMK) and led to the formation of the first non-Congress government in the state.
Mwishoni mwa miaka ya 1960 makutano haya kati ya wanasiasa na nyanja ya filamu za Kitamil Nadu kuliivunia riba nzuri Dravida Munnetra Khazagam (DMK) na kulipelekea kuundwa kwa serikali ya kwanza isiyokuwa ya chama cha Congress jimboni humo.