The intention was to reengineer Pharrell’s “Happy” song into an effective message locally by filming specified locations within the city as well as reintroducing “Free Kuwait” t-shirts which were worn during the Gulf War as people were demanding the liberation of their country.
Lengo lilikuwa ni kuandaa upya wimbo wa Pharell, "furaha" ili uwasilishe ujumbe wa hali halisi ya Kuwait kwa kuchukua picha kutoka katika maeneo maalum ya jiji ikiwa ni pamoja na kutambulisha tena "Fulana za Kuwait" za bure zilizovaliwa wakati wa vita ya Ghuba ya Uajemi wakati raia walipokuwa wakidai uhuru wa nchi yao.