The initiative was masterminded by the Institute for Sound and Vision in the Netherlands, under the direction of Golo Föllmer of the Martin Luther University of Halle-Wittenberg. 
Mpango huu ulibuniwa na Taasisi ya Matangazo ya Sauti na Picha ya nchini Uholanzi chini ya usimamizi wa Golo Föllmer wa Chuo Kikuu cha Martin Luther cha Halle-Wittenberg.