Reclaiming the narrative about the African Continent through social media is not a new endeavor. In 2007, a similar campaign brewed throughout the African social media when several prominent bloggers invited fellow bloggers to weigh in on "Why I blog about Africa". Ivorian blogger Théophile Kouamouo asked in 2008 : 
"Ninachopenda kuhusu Afrika ni ustahimilivu, ushujaa, uhuru wa vyombo vya habari hata wakipata vitisho"