The main goal of this campaign is to spread a simple New Year's message in both countries through all channels of communication, and involve NGOs and ordinary citizens in saying Happy New Year to each other. 
Lengo kuu la kampeni hii ni kusambaza ujumbe rahisi wa Mwaka Mpya katika nchi zote mbili kupitia njia zote za mawasiliano na kuhusisha pia Asasi Zisizo za Serikali (AZISE) na raia wa kawaida katika kutakiana Heri ya Mwaka Mpya.