The use of text messages offer people to view the message over and over, compared to seeing the message on a commercial or a flyer one time. 
Utrumiaji wa ujumbe wa simu za viganjani unatoa fursa kwa watu kuusoma ujumbe mara kwa mara, ikilinganishwa kuangalia ujumbe kwenye matangazo ya biashara au mara moja tu kwenye vipeperushi.