UNICEF developed the Meena Communication Initiative (MCI) as a mass communication project aimed at changing perceptions and behavior that hamper the survival, protection and development of girls in South Asia. 
UNICEF iliandaa Mkakati wa Mawasiliano wa Meena (MCI) kama mradi wa mawasiliano kwa umma uliolenga kubadilisha mitizamo ya watu inayoweka rehani uhai, ulinzi pamoja maendeleo ya wanawake wa Asia ya Kusini.