While the Kony 2012 campaign certainly received the attention it sought, many Ugandans and Africans felt its message lacked the nuance required by context, and was more focused on raising funds for the organisation's own survival rather than empowering the people affected by the conflict. 
Ilhali kampeni la Kony 2012 hakika limepata usikivu lililotaka, Waganda na Waafrika wengi wanaona kwamba ujumbe wake umekosa muktadha na maelezo sahihi kuhusu Joseph Kony. Zaidi ya hiyo, kampeni lenyewe lilijishughulisha na kuchanga pesa kwa shirikisho lililoanzisha kampeni lenyewe badala ya kuwawezesha watu walioathiriwa na vita hivyo kujiendeleza.