Pablo Mancini interviewed Ryan Sholin, who's behind the project, and he points out that Reporting On "is a non profit project financed by Knight News Challenge in order to improve local news, connecting people who don't talk with each other enough". 
Pablo Mancini alifanya mahojiano na Ryan Sholin ambaye yupo nyuma ya mradi huu, anabainisha kuwa Reporting On "ni mradi usiolenga katika faida unaofadhiliwa na Knight News Challenge ili kuimarisha habari za ndani, kuunganisha watu ambao huwa hawasemezani vya kutosha na wengine".