The morality card is being played to produce desirable attitudes, sentiments and behavior among the population even if this strategy disrespects the diverse cultures in the region. 
Karata ya maadili inachezwa ili kurudisha hali inayokubalika, hisia na tabia halali kati ya watu hata kama njia itumikayo haitaheshimu tofauti za mila na desturi kati ya watu wa kanda hiyo.