Scholar Ethan Zuckerman (who co-founded Global Voices) coined the “cute cat theory of digital activism,” which suggests that somewhere between the images of adorable cats and brunch selfies, new forms of social activism can thrive. 
Mwanazuoni Ethan Zuckerman (mshirika-mwanzilishi wa Global Voices) aliunda “kanuni ya paka mzuri ya uanaharakati wa dijitali,” ambayo inapendekeza kwamba kati ya picha nzuri za paka na picha (selfie) za wakati wa chai ya saa nne, ndipo muundo mpya wa wanaharakati wa kijamii wanaweza kustawi.