The increasing popularity of the project is due primarily to its simplicity: contributors merely add a hashtag to their images, writing #nepalphotoproject, and include a short caption about the photo's context and characters. 
Umaarufu wa haraka wa mradi huu unatokana haswa na urahisi wake: wachangiaji wanaweka tu kiungo habari katika picha zao na kuandika #nepalphotoproject, na kisha kujumuisha na maelezo kidogo yanayohusiana muktadha wa picha pamoja na wahusika katika picha ile.