His campaign was characterized by music, with large numbers of musicians, radio personalities and TV presenters turning up and using their social media accounts to push his message to the electorate, employing the hashtag #BikwaseKyagulanyi, which means "hand over everything to Kyagulanyi". 
Kampeni yake ilipambwa na muziki, akiambatana na idadi kubwa ya wanamuziki, watangazaji wa radio na televisheni ambao kwa pamoja walitumia mitandao ya kijamii kusambaza ujumbe wake kwa wapiga kura, wakitumia alama ishara za #BikwaseKyagulanyi, yenye maana ya "mkabidhini kila kitu Kyagulanyi".