Since March 2012, Loveless has been posting photos from his trips to Afghanistan on Twitter, using the hashtag he invented, #TheAfghanistanYouNeverSee. 
Tangu mwezi Machi 2012, Loveless amekuwa akiweka picha anazopiga katika safari zake nchini Afghanistan kupitia mtandao wa twita, kwa kutumia alama ishara aliyoitengeneza yeye, #TheAfghanistanYouNeverSee.