It was already a subject of concern during the 1970s, notably in the context of discussions about New World Information and Communication Order (NWICO). 
Limekuwa suala la mjadala tangu miaka ya 1970, hususani katika mikhtadha ya mijadala kuhusu Utaratibu wa Mawasiliano na Habari katika Dunia Mpya (New World Information and Communication Order, NWICO).