To raise the public's awareness of this issue, in 2010 the Ewaso Lions Project organized a half-marathon with the purpose of "neutralizing conflicts between humans and wildlife by involving the local community in the conservation of the lions." 
Kuongeza kuelewa kwa umma kuhusu suala hili, katika mwaka 2010 Mradi wa Ewaso wa Simba uliandaa mbio za nusu-marathon kwa lengo la "kutuliza migogoro kati ya binadamu na wanyamapori kwa kushirikisha jamii katika uhifadhi wa simba."