The project, called Project Masiluleke or Project M, was announced last week at the Pop!Tech 2008 conference in Maine, U.S.A. It takes advantage of the popularity of cell phones in South Africa, using them to fight the country's high rates of HIV and tuberculosis (TB). 
Mradi huo, unaoitwa Mradi wa Masiluleke au Project M, ulitangazwa rasmi wiki iliyopita wakati wa kongamano la Pop!Tech 2008 huko Maine, Marekani. Mradi huo umerahisishwa na mteremko unaotokana na umaarufu wa simu za viganjani nchini Afrika ya Kusini, na unatumia simu hizo za viganjani kupambana na idadi kubwa ya VVU na kifua kikuu (TB).