BAKE is a community organization that represents a group of Kenyan online content creators and that seeks to empower online content creation and improve the quality of content created on the web.
Waandaaji wa tuzo hizi ni wanachama wa Chama cha Wanablogu Kenya (BAKE), jumuia inayowakilisha kikundi cha wazalishaji wa maudhui mtandaoni kinachotaka kukuza uzalishaji wa maudhui na kuboresha kiwnago cha maudhui yanayowekwa mtandaoni.