Personally, what drives me to organize this Massive Giveaway event, has to do with an idea that is a bit romantic: I believe that there are things in live that should be free, like education and reading; books should not only be for those who can pay for them, they should be more accessible, people should find them in public spaces without having to give something up (money or work) to acquire them. 
Kibinafsi, kilichonihamasisha kuandaa tukio hili la kugawa vitabu, ni wazo ambalo lina mvuto: Ninaamini kuwa kuna vitu kwenye maisha ambavyo vyapaswa kuwa bure, kama elimu na kusoma: vitabu havipaswi kuwa kwa ajili ya wale wanaovilipia pekee, vyapaswa kupatikana zaidi, watu walipate kwenye maeneo ya umma bila kuvilipia (iwe fedha au kazi) ili kuvipata.