In simplified terms, the idea is to place a scratch-off label on the products; the label contains a unique code, which the consumer sends via SMS and then receives a reply as to whether the product is authentic or not. 
Ubunifu huu unahusisha kuweka maandiko yanayokwaruzika katika dawa, maandiko haya yana nambari ya utambuzi, ambayo mtu anatuma kwa kupitia huduma ya ujumbe mfupi ili kuhakikisha kuwa dawa hiyo ni halali.