In rural areas where 75% of the population lives, access is without doubt the major challenge (related to poor electricity coverage as well as few and expensive internet cafes), but this situation is rapidly changing from both supply and demand vantage points, with increasingly cheaper internet access on mobile phones and younger generations attracted to the connectivity that social media offers. 
Katika maeneo ya vijijini ambapo asilimia 75 ya watu wanaishi, basi kutokuunganishwa bila shaka ni changamoto kubwa (kwa kuhusianisha na mtandao duni wa umeme na huduma ndogo na ghali za mikahawa ya mtandao wa intaneti), lakini hali hii inabadilika kwa kutazama upatikanaji na uhitaji, kwa kujumlisha ongezeko kubwa upatikanaji wa huduma rahisi za intaneti kwenye simu za viganjani na vijana wa kizazi kipya wanavutiwa na uunganishwaji unaopatikana kwenye vyombo vya habari vya kijamii.