HelpAge India's HUG - Help Unite Generations encourages India's youth to befriend an elder and share a hug with the hope of building "inter-generational bonding and to increase the empathy of young adults towards elders". 
Kampeni inayoratibiwa na HelpAge India KUKUMBATIA- Kunasaidia kuunganisha vizazi inawahamasisha vijana wa Kihindi kufanya urafiki na wazee na kutuma picha zao zinazoonyesha wakiwakumbatia wazee kwa lengo la kujenga "muunganiko wa vizazi na vizazi na kuongeza uelewa wa vijana kwa hali wanazokabiliana nazo wazee".