Along with campaign rallies, which target the majority of the population, a small number of politicians have started to use social media tools such as blogs, online videos, Facebook and twitter to create deeper engagement with voters. 
Sanjari na mikutano ya kampeni, ambayo hulenga watu wengi zaidi, idadi ndogo ya wanasiasa wameanza kutumia zana za mawasiliano ya kijamii kama vile blogu, picha za video za mtandaoni, Facebook na Twitter ili kukuza mawasiliano na wapiga kura.