The idea behind Eleitor 2010, which is a purely volunteer, non-partisan project run by a virtual team with zero funding, is to engage the voter beyond the day of the election. 
Wazo lililo nyuma ya mradi wa Eleitor 2010, ambao ni mradi wa kujitolea, usiofungamana na chama chochote na uanoendeshwa na timu ya kwenye mtandao isiyo na ufadhili wowote wa kifedha, ni kuwashirikisha wapiga kura zaidi ya siku siku ya uchaguzi.