The ad was met with consternation from many Nigerians, and the Federal Government requested that Sony make a formal apology (Sony did apologize and later withdrew the ad). 
Tangazo hilo lilikumbana na mawazo ya kuchanganyikiwa kutoka kwa Wanaijeria wengi, na Serikali ya Shirikisho iliitaka Sony kuomba radhi (Sony iliomba msamaha na baadaye ikaliondoa tangazo).