According to Paula Góes and Diego Casaes, its creators - who met via Twitter and now collaborate on Global Voices Online, the project is to promote critical and active citizenship, that challenges some of the arcane and undemocratic practices mentioned above. 
Kwa mujibu wa waanzilishi, Paula Goes na Diego Casaes – ambo walikutana kwenye Twita na ambao hivi sasa wanashirikiana kwenye mradi wa Global Voices Online, mradi huo una nia ya kukuza uraia hai na wenye jicho la uchunguzi, uraia ambao unachabanga baadhi ya mazoea yasiyo ya kidemokrasia na yasiyoeleweka kama ilivyoelezwa hapo juu.