They seek to represent an authentic, reflective, honest, and objectively balanced study about Uganda that you will never find anywhere else in mainstream western media. 
Wanachojaribu kukifanya ni kuanzisha aina ya utafiti kuihusu Uganda ambao ni halisi, makini, wa kweli na usio wa kiupendeleo ambao kamwe usingalikuwa rahisi kuuona kwenye vyombo vikuu vya habari vya magharibi.