To celebrate the seven-year anniversary, Safaricom encouraged Kenyans on Twitter to use the hashtag #BeforeMPESA to explain how the service has affected their lives. 
Katika kusherehekea miaka saba ya huduma hiyo, Safaricom iliwahamasisha wa-Kenya kwenye mtandao wa Twita kutumia alama habari ya #BeforeMPESA kueleza namna huduma hiyo ilivyobadili maisha.