So in the course of your VC pitch, you have a very few minutes; most VC pitches, angel pitches, are about 15 minutes, most should be less than half an hour, people's attention span, after 18 minutes, begins to drop off. Tests have shown. So in that 18 or 10 or five minutes, you have to convey a whole bunch of different characteristics, about 10 different characteristics, while you're standing up there.
Durante la presentación a un ICR tienen pocos minutos, y la mayoría de presentaciones a ICR, 15 minutos a ángeles inversores, debe ser de menos de media hora a los ICR, la atención de la gente empieza a disminuir a los 18 minutos, según los estudios. Así que en esos 18 minutos o 10 minutos o 5, hay que transmitir un montón de características distintas.