And the umbrella campaign was "Thank God it's Monday." So, we tried to take this, what was perceived as a negative: their over-competitiveness, their, you know, long working hours, and turn it into a positive and not
Y el concepto general de la campaña fue "Gracias a Dios que es lunes". Así que, intentamos tomar eso que es percibido como negativo su exagerada competitividad, sus... ya sabéis, extensas horas de