In a constantly changing media landscape, it’s more important than ever that public relations and marketing professionals stay on top of their game and keep up to date with current trends and industry news.
Here’s a wrap-up of some of this week’s highlights.
NHS pharmacy ad turns spotlight on need for clear messaging on health
The financial well-being of the NHS depends on all of us using its services properly, so it’s an eminently sensible use of marketing budget to help us get better at "self-triaging", to make use of the jargon.
Good local pharmacies are brilliant at cutting down the pressure on GPs, as well as giving quick and helpful service to patients. A happy win-win – and it makes us predisposed to judge this new NHS ad generously.
It’s obviously doing something right in the awareness stakes, with a series of histrionic overreactions to minor complaints and a touch of high-drama camerawork to give some extra impact.
Are brands stifling creativity within influencer marketing?
There is still a huge lack of understanding among brands around how to include influencer marketing in their overall marketing strategies, which results in an apparent lack of creativity.
What many brands fail to understand is that the same creative cannot be used across the different mediums. This means that an idea that works extremely well for a television advert can sometimes be squashed into an influencer marketing campaign.
Brands should instead find the key creative strand that will run through all marketing initiatives. They should then allow the creators to run with the idea themselves, while sticking to the key messaging, to ensure that both synergy and creativity are maintained.
Reflections on IWD: is it still relevant in a non-binary world?
International Women’s Day has existed to promote the rights of women for well over 100 years. This year the theme was equality based on the belief that ‘an equal world is an enabled world’. But what does equality really mean in a gendered world?
The reality is that we are living in an increasingly fluid world. How we define sex and gender is changing. More than ever, people do not believe in gender as a binary construct.
The Drum ran this piece last week, and whilst it’s very topical, we believe that IWD is still as important as ever. Until the gender pay gap is closed and people that identify as women are no longer treated as less than men, the fight must continue.
KFC pauses finger-licking campaign amid coronavirus concerns
As public health organisations around the globe continue to stress the importance of hand-washing to combat the rapid spread of coronavirus, KFC has pressed pause on a series of ads designed to spotlight the deeply satisfying post-KFC finger lick.
KFC has paused its "Piano" campaign just two weeks after its launch, following growing concerns surrounding the spread of coronavirus.
The Drum has learned that 163 people have complained to the UK's Advertising Standards Authority (ASA) about the fast-food chain's unfortunately timed 'Finger Lickin' Good' campaign, which launched two weeks ago.
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