On the Conformal Frames in $f(R)$ Gravity
  We discuss gravitational physics in the Jordan and Einstein frames of $f (R)$
gravity coupled to the Standard Model. We elucidate the way in which the
observed gravitational coupling arises in the Einstein frame for generic $f
(R)$. We point out that the effect of "running units" in the Einstein frame is
related to the fact that the explicit and implicit quantum parameters of the
Standard Model, such as the Higgs vacuum expectation value and the parameter
$\Lambda_\text{QCD}$, are modified by the conformal transformation of the
metric and matter fields and become scalaron-dependent. Considering the
scalaron of $f (R)$ gravity describing dark matter, we show that the effect of
running units in this case is extremely weak, making two frames practically
equivalent.
