r: an average of 5.5 cards, compared with the 4.6 cards they planned to buy last year. One in six consumers (16 percent) plan to buy 10 or more cards, compared with 11 percent last year. Consumers are also spending more in total on gift cards and more per card: $36.25 per card on average compared with $30.22 last year. Gift cards continue to grow in acceptance: Almost four in 10 consumers surveyed (39 percent) would rather get a gift card than merchandise, an increase from last year’s 35 percent. Also, resistance to giving gift cards continues to decline: 19 percent say they don’t like to give gift cards because they’re too impersonal (down from 22 percent last year). Consumers said that the cards are popular gifts for adults, teens and children alike, and almost half (46 percent) intend to buy them for immediate family; however, they are hesitant to buy them for spouses or significant others, with only 14 percent saying they plan to buy them for those recipients.
What has become known as "Christmas creep" refers to a merchandising phenomenon in which merchants and retailers exploit the commercialized status of Christmas by moving up the start of the holiday shopping season. The term was first used in the mid-1980s, and is associated with a desire of merchants to take advantage of particularly heavy Christmas-related shopping well before Black Friday in the United States and before Halloween in Canada.
The term is not used in the UK and Ireland, where retailers call Christmas the "golden quarter", that is, the three months of October through December is the quarter of the year in which the retail industry hopes to make the most profit. It can apply for other holidays as well, notably Valentine's Day, Easter and Mother's Day.
In the Republic of Ireland and the United Kingdom, the Christmas shopping season starts from mid-November, around the time when high street Christmas lights are turned on. In the UK in 2010, up to £8 billion was expected to be spent online at Christmas, approximately a quarter of total retail festive sales. Retailers in the UK call Christmas the "golden quarter", that is, the three months of October to December is the quarter of the year in which the retail industry hopes to make the most money. In Ireland, around early December or late November each year, The Late Late Toy Show is broadcast on Irish television, which features all the popular toys throughout the year being demonstrated and showcased before the holiday season and shopping sprees commence.
The Netherlands and Belgium have a double holiday. The first one, the arrival of the Bishop Saint Nicholas and Black Peter, starts about mid November, with presents being given on December 5 or 6. This is a separate holiday from Christmas, Bishop Saint Nick (Sinterklaas) and Santa Claus (Kerstman) being different people. Netherlands and Belgium often do not start the Christmas season until December 6 or 7, i.e. after Sinterklaas has finished.
In France, the January sales are restricted by legislation to no more than four weeks in Paris, and no more than six weeks for the rest of the country, usually beginning on the first Wednesday in January, and are one of only two periods of the year when retailers are permitted to hold sales.
In Italy, the January sales begin on the first weekend in January, and last for at least six weeks.
In Croatia and Bosnia (predominantly Sarajevo) the sales periods are regulated by the Consumer Protection Act. The January sales period starts on December 27 and can last up to 60 days.
In Germany, the Winterschlussverkauf (winter sale before the season ends) was one of two official sales periods (the other being the Sommerschlussverkauf, the summer sales). It begins on the last Monday in January and lasts for 12 days, selling left-over goods from the holiday shopping season, as well as the winter collections. However, unofficially, goods are sold at reduced prices by many stores throughout the whole of January. By the time the sales officially begin the only goods left on sale are low-quality ones, often specially manufacture