esigned in such a way that it looks just as good in a mobile device as it does on a desktop computer.
Responsive design is created to give your visitors all an equally satisfying site experience so that they have an equal opportunity to engage with your brand and products. In most cases, if your site passes the mobile-friendly test, it is likely based on a responsive design. But you should test every aspect of your site to make sure this is the case.
Responsive Design: Easy Navigation (UX)
Part of responsive design is the ease of navigation that you have on your website. Is it easy to find what you want customers to find? Are your products easily accessible to everyone? How easy is it to utilize your shopping cart, browse for products, and make a purchase. Test all of these things yourself before releasing your site to your audience.
Responsive Design: Limit Navigation Bar Menu
To improve response rates and results on your website, limit the number of navigation bar menu items you have on your site. Why do this? Because limiting the number of choices lets you offer visitors more simplicity and increases the chances they will do what you want them to do.
Avoid confusion by limiting the options you give your visitors. But make the choices attractive and interesting to them.
Responsive Design: Search Bars
Offering a search bar on your page may increase your response rate. People sometimes want to narrow their search further once they locate your page or website. If you can offer a search bar on your page, you may be able to increase your level of activity on your site. Anything you can do to save people trouble by providing something on your site will help you to keep them on your site longer and thus increase sales.
Always include your contact information on your site as the last thing on your “About Us” page and again on your “Contact Page.”
This is the proper place to put this and this is where people expect to find it. Include the following information on your contact page.
- Name of the company
- Location (if a walk-in store)
- Phone number and email
Alternatively, you may want to opt for a contact form that allows people to fill out a contact form to reach you. Then you can handle these as they come in. People may also be more likely to fill out a quick form than they will to click on your email links or pick up the phone.
Providing “back to top” buttons allows you to save the visitor more time when they are shopping or surfing on your site. This also improves the navigation system and increases your UX.
Email marketing is still considered the single best way to market your brand as well as your website and product line. Use email marketing that includes segmented marketing to retarget those customers who didn’t follow through with a sale.
Synchronizing everything to your website with push through notifications for mobile users will help increase your overall customer experience. If you can synchronize your social media sites, blogs, and video channels to your website as well, you will get better results in your branding.
Using icons that emphasize your logo or other aspects of your website, you may increase your targeted traffic to your website. You can also let people know whether you are online or not with IRC chat applications and other means.
Social media is one of the most important ways to increase your following and potential leads. You can use your Facebook to create paid ads as well as making free posts every day or as often as you want.
It is strongly advisable to use all forms of major social media such as Instagram, Facebook, Twitter, and Pinterest to improve your branding online. Remember that the goal of branding is to put your company information out there enough that you become easily recognizable no matter what platform you are on.
Focus on your logo and make sure your logo is in the right technical specifications so that you can share it on all platforms. Social media platforms all have distinct criteria for images and videos, so make sure you are familiar with these.
Make sure you link your social 