E. C. would even make an attempt at its own superhero. Although Moon Girl was created by one of the legends of the industry, Gardner Fox, she appeared to be a blatant rip off of Wonder Woman (without the feminism and bondage). This hardly pleased M. C. Gaines' former compatriots at National Periodical Publications Inc., who made their displeasure known to him.
Despite M. C. Gaines' previous success in the comic book industry, the titles published by E.C. Comics did not sell well. In fact, by mid-1947 the company was near bankruptcy. Unfortunately, no one will ever know if M. C. Gaines, the man who helped create the American comic book, who recommended Superman to Detective Comics Inc., and founded All-American Comics Inc., could have turned E. C. Comics around. On August 20, 1947 M. C. Gaines died a hero's death worthy of any of the superheroes published in his various magazines. He was killed in a boating accident in which he saved the life of a little boy. The company he founded, E. C. Comics, passed into the hands of his son, William Gaines, who would take it in far different directions than his father had planned.
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