data- The researcher will use the primary data collection method to collect the data through Questionnaire, conducting interviews etc. This will help in gathering fresh data and information and analysing them through this it will be easy for researcher to attain aims and objectives. Therefore, it can be said that it is a methodology which further used in order to gather data and information that have not been used by any other researcher while doing their research. Thus, it is very applicable in order to have in depth knowledge regarding a specific topic in which investigator wants to master. Henceforth, main advantage of primary research is to come up to a valid conclusion by searching for an effective solutions. In relation with the present research, company will get to know about the issues that firm is facing while operating their business and gaining competitive advancement as well. Furthermore, different kinds of tools and technologies is going to be used such as questionnaire, online and offline surveys, interviews and many more. Thus, some of them are explained below for better understanding:
Interviews (telephonic or face-to-face): This is one of the qualitative method of data collection. Therefore, it is used in order to gather information from large number of population either by telephonic conversation or face-to-face interviews. Furthermore, so as to do the same researcher can use d This kind of research methodology is generally depends upon the capability of researcher and the way he/she influence respondents for extracting data and information. Therefore, in order to conduct this interview conversation it is important that open end questions are being developed which can only last for around 30 minutes. Thus, it can be said that interview method if very effective when researcher wants to gather information in shorter period of time. In relation with interview it is required that effective communication method is being used because it will enable researcher in gathering appropriated information or responses from respondents.
Online Surveys: With the change in course of time, many new methods had evolved and online survey is one of them. In this,, basically information are collected through mail, internet, social media sites etc., so, generally researcher develops open end questions provided with few options so that respondent can choose according to their choices and preferences. Therefore, in this process once respondents gets the questions, answer them and sent it back to researcher. This helps investigator in gathering information without going to respondent personally. But it has some disadvantage as well because there might be a possibility that people may reject to give answers of questionnaires.
Questionnaire: Among all this is the best method of collecting data and information from respondents by formulating a questionnaire. Thus, questions needs to be in a structured manner starting with the understanding and ending with if any recommendation researcher wants to provide on a given topic. In this all data and information are gathered in a speculated time frame.
In relation with this research, project managers o Marks and Spencer will make use of questionnaire by providing well structured questionnaire related to research topics. Along with this, sample size which will be taken for gathering data is around 10 through random sampling.
Secondary data- collection will another method that help for collecting the information or data through articles, journals etc. This will give insight to researcher about the topic moreover, by interpreting case studies relevant information will be collected. For present study, researcher will use both methods to gather data.
Sampling- Sampling will be explained as specific principle that used for selecting the particular members in the population. Researcher will use the 20 employees of M&S to target population and researcher will have no choice of particular study within the population that reach to their conclusion. The researcher will use simple random technique that