r website to keep them there.
You need to be thinking about what you will say to your customer once you get them to your site. How will you convince them that they should interact and engage with your brand? What unique approach will you take to get them to bookmark your site and return again for another day?
If you can figure out how to be unique with your website and your brand, you have figured out the ultimate challenge that all business owners must figure out to be successful.
SEO tags are just another part of your SEO but they are important. Meta tags are composed of keywords that you put in a description that searchers will read before coming to your site, as well as a link that they will click on to reach your landing page. Use your primary keywords in the first line of your meta description to attract people to your site using words they are likely to use when searching for your content.
This involves applying a certain degree of psychology about when people shop, what they are thinking when they shop, and how they make buying decisions.
Schema is a unique type of add-on HTML markup language that increases your results in the search engines. It does this by speaking to all of the four major search engines with technical information that describes what your page is really about.
Here is where branding comes in again, also. If your branding is what it should be, you should be able to work in the schema information naturally based on the key points of your brand and your website.
Usually, the schema information is something extra that may add credibility to your site and branding. At times, it is simply an extra meta tag that tells the searcher what your site is about and may increase your leads generation ability.
XML is an acronym for “eXtensible markup language.” Notice that the “X” is capitalized. This is intentional to emphasize that it is designed to store and transport data within your HTML code. It is a self-descriptive language that works as a complementary language with HTML.
We mentioned earlier that mobile-friendliness is the other criteria for high ranking with Google. It is also important to remember that 48% of consumers start mobile research with a search engine. Google is the most popular and widely-used search engine, but it is important to be noticed by Bing, Yahoo, and others, as well.
Consider that fact that your users will be coming into your site on a multitude of different devices. They may be using a shopping app, come in from Facebook based on recommendations from friends, or accessing your site directly.
All of these pieces of data are important to monitor so that you will have a better understanding of your target audience. The more information you have about your audience, the more you will be able to reach them.
One of the factors that you can monitor using Google Analytics or other search tools is the type of device your users are utilizing. Desktop users will show up as Windows or Mac users in your analytical data. You can also see which version they are using.
Mobile users will show up as “mobile users,” and you can also tell what type of mobile device they are using. Once you have this information, you can adjust your web content on your websites and blogs to create a better user experience for your mobile users.
Check your navigation menu, online graphics, video content, and other aspects to see how mobile-friendly your site is to mobile users.
It’s not enough to just look at your site and determine whether it is user-friendly to mobile users. You need to do a mobile-friendly test to determine this. Some web servers offer a mobile optimization option to improve your mobile-friendliness. If you do not have access to this type of tool, use Google’s mobile-friendly test.
What is responsive design? If you are building a website, you need to have an understanding of this component also. Responsive design is a design that is considered to be friendly to any type of user, any type of device, and any format of the user. If your site has a responsive design, it means that your website is d