 walk-in store)
- Phone number and email
Alternatively, you may want to opt for a contact form that allows people to fill out a contact form to reach you. Then you can handle these as they come in. People may also be more likely to fill out a quick form than they will to click on your email links or pick up the phone.
Providing “back to top” buttons allows you to save the visitor more time when they are shopping or surfing on your site. This also improves the navigation system and increases your UX.
Email marketing is still considered the single best way to market your brand as well as your website and product line. Use email marketing that includes segmented marketing to retarget those customers who didn’t follow through with a sale.
Synchronizing everything to your website with push through notifications for mobile users will help increase your overall customer experience. If you can synchronize your social media sites, blogs, and video channels to your website as well, you will get better results in your branding.
Using icons that emphasize your logo or other aspects of your website, you may increase your targeted traffic to your website. You can also let people know whether you are online or not with IRC chat applications and other means.
Social media is one of the most important ways to increase your following and potential leads. You can use your Facebook to create paid ads as well as making free posts every day or as often as you want.
It is strongly advisable to use all forms of major social media such as Instagram, Facebook, Twitter, and Pinterest to improve your branding online. Remember that the goal of branding is to put your company information out there enough that you become easily recognizable no matter what platform you are on.
Focus on your logo and make sure your logo is in the right technical specifications so that you can share it on all platforms. Social media platforms all have distinct criteria for images and videos, so make sure you are familiar with these.
Make sure you link your social media sites to your main landing page by providing easily accessible social media buttons on your site. You can usually find a widget for this on your web server.
There are a number of ways you can get more views on your website. Talk about your products and branding in your blog, social media, and other platforms to increase your level of engagement.
To decrease your bounce rate, improve your overall user experience and make the user experience interesting and engaging. Study the analytics of your website through Google Analytics to see what needs changing.
Establish an easy communications link between your customers and your brand by providing contact information and online chat. Sure, some customers may be comfortable filling out a form or calling your office, but there are other customers who would feel more comfortable having their questions answered right then and there.
If you know what you’re doing, or if the person answering the questions has a good understanding of the business, this will also help to instill trust between you and your customer.
Web Design: Color Scheme
The color scheme of your brand helps create the whole user experience and nicely designed colors and themes create a pleasing experience for your visitors.
Choosing a good color scheme for your website can be a scary thing. There are a few questions to ask yourself when it comes to choosing a color scheme:
- What color should I use for my logo or headline?
- What complimentary colors will go well with this color?
- Which part of my website should have color?
If you aren’t good at color schemes and design, there are several free programs available to help you with this. If your webpage is on WordPress, there are prebuilt themes you can add, making this very easy.
Web Design: Brand Personality
The image that your project is important. Use techniques like high contrast text and backgrounds, making use of white space, and visually appealing design to improve your design.
Make sure your brand stays true to the personality you set.
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