y with telling a story is that you take the focus off of yourself and make it about the person you are connecting with. If that person can see themselves in the story you tell, their mind becomes aligned with yours and they become receptive to what you have to say.
The simplest way to create a customer success story is to use these four steps:
Talk about a customer you’ve helped, their life or their business and what they wanted
Describe the problem they had and how it was impacting their life, their business and what they wanted
Tell them how this customer used your product or service to overcome this problem
Show how the customer’s life transformed into the life that they always wanted
Our client Candace Plattor www.candaceplattor.com is an addictions counsellor. She helps her clients who have an addict that they love, reclaim their lives from the ravages of addiction. Here is an example of one of her success stories.
(1-) Martha and Fred adopted their granddaughter Crystal, hoping to give her the life that her mother could not. (2-) When Crystal started using drugs, they did everything they could to protect her. They’d give her money, pick her up at all hours of the night and even bail her out when she was picked up by the cops. They were worried sick all the time and had to stop travelling, something they enjoyed so much in their retirement. (3-) Working with Candace, they learned how to stop enabling and set strict boundaries for Crystal. She kicked up a fuss for a while but eventually came around. (4-) After a year of following Candace’s program, Martha and Fred were amazed that Crystal was adhering to all of their boundaries and had stopped using drugs. They felt so blessed to have their granddaughter and their lives back. For the first time since the whole ordeal began, they were able to go on a cruise.
Use these four steps to write your own customer success stories. Start to tell these stories to your customers and leads when you are explaining how your product or service works. You will be amazed by the results.
Please share your stories with me and reach out to me at firstname.lastname@example.org if you have any questions about how to write your stories. I’m always happy to help.