e to Organic standards and ensures a respect for the social and economic rights of the farmers and producers. By eliminating the use of synthetic pesticides and fertilisers, Organic cotton keeps waterways safe and clean. In using Organic cotton we are supporting sustainable farming practices and reducing contamination of the Earth.
Why Organic Cotton?
More pesticides are used in cotton than any other crop. In fact, despite covering only 2.4% of the worlds crop land, conventional cotton farms account for roughly 11% of all herbicide use and an amazing 24% of all pesticide use. Organic cotton is chemical free.
Merino fibres are extremely fine - the world's finest wool - which means Merino feels soft and luxurious. It has natural elasticity, so garments move with the body and return to their original state. Merino fibres can absorb large quantities of moisture vapour, and tends not to create static electricity, so is less likely to cling to the body. In contrast to synthetics, Merino is an active fibre that reacts to changes in body temperature. Our Merino is sourced from New Zealand where the barbaric and unnecessary practice of mulesing has been banned.
Did you know?
Completely natural and bio degradable, wool is the most renewable and recyclable fibre available in the apparel industry.
Silk is the strongest of natural fibres, containing protein and amino acids, and with surprisingly similar properties to wool. Silk is a breathable fabric and a natural temperature regulator. It has warmth without weight, but also helps the body to expel excess heat in warm weather ñ therefore your body maintains a natural, comfortable temperature. The extremely smooth and soft texture of silk is lustrous against the skin, and is also hypoallergenic.
One of the worldís oldest fabrics, linen is woven from the fibres of the flax plant and is a completely natural resource. No part of the flax plant is wasted - whilst only the best fibres are used for fabric production, the left over linseeds, oil, straw and fibre are all used in other ways. The production of linen fabric uses less water and energy than cotton and synthetic fibres. Flax yarns and fabrics increase in strength on wetting, resulting in a fabric that withstands being washed, resulting in greater longevity.
Cupro is a regenerated fibre made from Cotton linters, which are by products of the cotton harvest. These fibres are removed of all impurities, and then undergo a process of stretch-spinning, resulting in a lustrous fine yarn that most closely resembles silk. Because Cupro is a natural fibre fused with human technology, it has a soft, gentle feel with the functionality of stability of man made fibres.
The viscose fibre is man made from renewable plant material. A garment made from viscose uses almost half of the energy it takes to produce a cotton garment