 Dracula (1931) and Frankenstein (1931), some of which blended science fiction films with Gothic horror, such as James Whale's The Invisible Man (1933). Tod Browning, director of Dracula, also made the extremely controversial Freaks based on Spurs by Ted Robbins. Browning's film about a band of circus freaks was so controversial the studio burned about 30 minutes and disowned it. These films, while designed to thrill, also incorporated more serious elements, and were influenced by the German expressionist films of the 1920s. Some actors began to build entire careers in such films, most notably Boris Karloff and Bela Lugosi. Many of the soon-to-be-iconic Universal monster character designs were created by make-up artist Jack Pierce.
Other studios of the day had less spectacular films, but Rouben Mamoulian's Dr. Jekyll and Mr. Hyde (Paramount, 1931) and Michael Curtiz's Mystery of the Wax Museum (Warner Brothers, 1933) were both important horror films.
Universal's horror films continued into the 1940s with The Wolf Man 1941, not the first werewolf film, but certainly the most influential. Throughout the decade Universal also continued to produce more sequels in the Frankenstein series, as well as a number of films teaming up several of their monsters. Also in that decade, Val Lewton would produce atmospheric B-pictures for RKO Pictures, including Cat People (1942), I Walked with a Zombie (1943) and The Body Snatcher (1945).
With advances in technology that occurred in the 1950s, the tone of horror films shifted from the gothic toward concerns that some saw as being more relevant to the late-Century audience. The horror film was seen to fall into two sub-genres: the horror-of-armageddon film and the horror-of-the-demonic film.
A stream of low-budget productions featured humanity overcoming threats from "outside": alien invasions and deadly mutations to people, plants, and insects, most notably in films imported from Japan, whose society had first-hand knowledge of the effects of nuclear radiation.
In some cases, when Hollywood co-opted the popularity of the horror film, the directors and producers found ample opportunity for audience exploitation, with gimmicks such as 3-D and "Percepto" (producer William Castle's pseudo-electric-shock technique used for 1959's The Tingler). Some directors of horror films of this period, including The Thing from Another World (1951; attributed on screen to Christian Nyby but widely considered to be the work of Howard Hawks) and Don Siegel's Invasion of the Body Snatchers (1956) managed to channel the paranoia of the Cold War into atmospheric creepiness without resorting to direct exploitation of the events of the day.
Filmmakers continued to merge elements of science fiction and horror over the following decades. One of the most notable films of the era was 1957's The Incredible Shrinking Man, from Richard Matheson's existentialist novel. While more of a "science-fiction" story, the film conveyed the fears of living in the "Atomic Age" and the terror of social alienation.
During the late 1950s and early 1960s, production companies focused on producing horror films, including the British company Hammer Film Productions. Hammer enjoyed huge international success from full-blooded technicolor films involving classic horror characters, often starring Peter Cushing and Christopher Lee, such as The Curse of Frankenstein (1957), Dracula (1958), and The Mummy (1959) and many sequels. Hammer, and director Terence Fisher, are widely acknowledged as pioneers of the modern horror movie.
Other companies also contributed to a boom in horror film production in Britain in the 1960s and '70s, including Tigon-British and Amicus, the latter best known for their anthology films like Dr. Terror's House of Horrors (1965).
American International Pictures (AIP) also made a series of Edgar Allan Poe–themed films produced by Roger Corman and starring Vincent Price. Some contend that these sometimes controversial productions paved the way for more explicit violence in both horror and mainstream films. Teaming with Ti