eaningful change.
Influencers: Influencers possess significant sway over public opinion and can impact decision-makers through their networks and platforms. They may include journalists, thought leaders, celebrities, or social media influencers.
Allies: Allies are individuals or organisations that share similar goals and values, making them potential collaborators or supporters for a charity's cause. They may provide resources, expertise or a broader platform for advocacy.
Opponents: Opponents are entities that may resist or undermine the charity's efforts. These could include individuals, organisations or even systemic barriers that need to be overcome or addressed during the campaign.
Mind mapping similarities
Power mapping shares some similarities with mind mapping, which is a similar visual technique used to generate, organise and connect ideas. Both methods employ visual representations to enhance understanding and facilitate decision-making.
However, whilst mind mapping focuses on brainstorming ideas, power mapping specifically aims to identify power structures and relationships between various entities involved in a campaign.
How to create a power map
Clearly articulate the campaign's goals and desired outcomes to determine the scope and focus of the power mapping exercise
Compile a list of individuals, organistions, institutions and decision-makers that are relevant to the campaign. Consider both those who have direct decision-making power and those with indirect influence
Conduct research to understand the interests, positions and relationships of each stakeholder
Explore each individual/group on the power map. Determine the interests, positions and relationships of each stakeholder. Use various sources, such as public records, media coverage, official websites and social media platforms to gather relevant information. Interviews or conversations with knowledgeable individuals can also provide valuable insights
Evaluate the power and influence of each stakeholder based on factors such as their decision-making authority, access to resources, public support, and connections within the target issue or sector. This assessment will help prioritise stakeholders and allocate resources effectively.
Create a visual representation of the power map using diagrams, charts, or software tools. Include the stakeholders, their relationships, and their relative power positions. This visual representation will enhance understanding and facilitate strategic decision-making.
Examine the connections and interactions between stakeholders. Identify potential alliances, conflicts of interest, or power dynamics that may impact your campaign. This analysis will help shape engagement strategies and identify opportunities for collaboration or persuasion.
Based on the power map analysis, tailor engagement strategies for each stakeholder group. This may involve personalised messaging, targeted outreach, or collaborative initiatives. Consider the interests, motivations, and concerns of each group to maximise effectiveness.
Power dynamics can evolve over time, so it’s essential to continually monitor and update the power map. Stay abreast of changes in stakeholder positions, new influencers entering the scene, or shifts in public sentiment. Adapt your strategies accordingly to maintain relevance and effectiveness.
Power mapping provides charities engaged in campaigning with a strategic approach to understand, analyse, and navigate power dynamics. By mapping out key stakeholders, alliances, and opponents, charities can optimise their campaigning efforts, target messaging, build coalitions, and mitigate risks.