nt through positive reinforcement, but they also increase customer engagement by making knowledge more accessible than it traditionally was. Apart from the Centres of Discovery and corresponding Twitter handles, The ROM is also active on social media through their blog, Facebook, Twitter, Instagram and YouTube. These platforms not only allow the employees at The ROM to share knowledge, but they also provide an opportunity for employees to share their personal stories in relation to their collections and displays. This enables the public to view the institution as more relatable and less sterile, therefore contributing to the goal of community engagement.
Lessons for Others
Employee involvement can be defined as the “emotional connection an employee feels toward his or her employment organization, which tends to influence his or her behaviors and level of effort in work related activities. The more engagement an employee has with his or her company, the more effort they put forth.” The example that The ROM provides truly demonstrates this. Through the Digital Hubs and the Centres of Discovery, (among The ROM’s many other social media platforms), their employees feel as though they are contributing to something meaningful (and therefore are more apt to continue to do so) knowing that their institution genuinely cares about their contributions. This will not only lead to a positive work environment but also towards positive and inclusive learning, increased admission and a positive image for the institution and it’s directors.
Royal Ontario Museum
Industry: Museums & Institutions
Name of Organization Contact: Josh Basseches, Director & CEO
Authored by: dkaizer
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
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Facebook. (2015, April 1). Retrieved February 16, 2017, from https://www.facebook.com/royalontariomuseum/
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ROMInk Staff Stories: Ryan Dodge. (2016, June 14). Retrieved February 16, 2017, from https://www.youtube.com/watch?v=uvCnqp0Nd7E
Royal Ontario Museum. (n.d.). Retrieved February 16, 2017, from http://www.rom.on.ca/en
Royal Ontario Museum. (n.d.). Retrieved February 16, 2017, from http://www.rom.on.ca/en/visit-us/rom-social-media
Royal Ontario Museum. (n.d.). Retrieved February 16, 2017, from https://www.youtube.com/channel/UCFHo9y_EPa1ijNzq208S7Eg
Twitter. (n.d.). Retrieved February 16, 2017, from https://twitter.com/ROMTextiles
Twitter. (n.d.). Retrieved February 16, 2017, from https://twitter.com/ROMtoronto