ften than not, advertisements presented forth by business firms are exaggerated to meet their ultimate goal of capturing consumer’s attention and satisfactorily convincing them to buy their products. Customers hence ought to keep this aspect in mind when purchasing the products. Business firms also have an obligation to give accurate information about the product they are marketing because it is unethical and against the law to give consumers misleading information concerning a product which does not fulfill the purported attributes.
Such ambiguous information may lead to drastic repercussions on the users and the company may be forced to face harsh legal actions that may lead to its eventual downfall. In my opinion, there are a number of issues that ought to be addressed in this advertisement and they include a sample picture of the Maybelline make-up and its casing other than just using pictures of models and actresses on the advertisement page. In so doing, the customers can easily identify them on the shelves while shopping hence increasing their sales. The company should also consider marketing their products on the internet and social sites since at this present age and time, internet has become an indispensable asset in reaching out to the targeted clients in as far as advertisement is concerned hence the need to embrace technology.
Internet is found to be a very cost effective strategy for advertising hence if properly implemented with the help of information technologists, then the Company will reap bountifully from this marketing channel. Instituting a website domain will also enable them go global and enable their clients get to know of the latest developments in the company like new cosmetic brands or a change in prices of their products hence keeping close contacts with their esteemed customers and increasing their networking capabilities in the market. Since the target consumers are ladies, the company should focus on using artifacts and colors that are more feminine and attractive to catch their attention. The advertisement also ought to be brief, precise and direct to the point to enable one get the intended information at a glance and avoid wordy phrases that make it monotonous and confusing.
This essay elaborates on the various aspects of advertising strategy that have been successfully used to promote Maybelline products and some of the challenges and shortcomings that Tom Lyle had to contend with while marketing the cosmetics. In my opinion, the advertising strategy is only advantageous to the business firm but for the consumers, there is need to take an extra step and carryout some detailed research from literature materials and internet sources about these products so as to get more insight and information before settling on the most appropriate ones to use.
The main aim of the cosmetics is to enhance one’s look but if the consumers will not take precaution and care when buying these products, then the result may be the direct opposite of their expectations as they may result in inflammations and defragmentation of the skin due to toxic ingredients. After doing this research work on cosmetics, I have become more enlightened about these products, their safety, channels of distribution and their marketing strategies and to this end, I prefer using naturally manufactured body lotions and highly minimize on makeup and other cosmetic products. In conclusion, the advantages that Maybelline make-up has over other cosmetics include: it is easy to use; its texture is brilliant and blends well with the skin tone ranging from light skin to darker complexion (Alberts 43).
The make-up does not contain heavy metals and harmful chemicals oil hence safe on skin. These attributes of Maybelline combined with effective publication and marketing has enabled it to stand out and have a command of the cosmetic market hence effective advertising strategy is a key to a successful business venture. It was through advertisements that Maybelline managed to generate an extensive network of customers both locally and internation