Companies that value diversity and inclusion tend to make better hires, work more productively in teams, and reach financial goals more easily.
However, getting those business benefits isn’t as easy as switching up your recruitment sources to focus on increasing the numbers of certain marginalized groups.
A diverse workforce is only one step toward what should be the final goal: a culturally competent workforce. Cultural competence refers to a deeper understanding of how various cultural differences affect all of our identities, work styles and relationships.
You’ll know that your organization is at least partially culturally competent when your employees can work together effectively across all kinds of cultural groups.
Companies and organizations take a variety of approaches in their attempts at cultural competence. Some work much better than others.
Defining Cultural Competence
Before we discuss what it means to be culturally competent, let’s talk about what “culture” is, exactly.
This helpful guide from The Community Toolbox defines culture as “the shared traditions, beliefs, customs, history, folklore, and institutions of a group of people.” And, as the guide points out, culture is shared by people of the same ethnicity, language, nationality, or religion. Culture defines the rules and expectations about what behavior is acceptable and what behavior is not within any group.
Culture can be also shared by the people in any community, large or small, ethnic or otherwise. That includes businesses and organizations, which are responsible for establishing cultures of their own. In fact, as we’ll discuss, it’s your organization’s own culture that will pave the way for your workers’ cultural competence.
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Cultural competence, then, describes a deep and thorough understanding of the importance of cultural identity and how it affects our working relationships. To be considered culturally competent, your staff should be aware of their own cultural identities and be able to respect the cultural differences of everyone around them (in particular, the people they work with).
We like the way the National Education Association sums it up: “Cultural competence is the ability to understand the within-group differences that make each student unique, while celebrating the between-group variations that make our country a tapestry.”
Cultural competence is particularly important in lines of work that require direct and constant interaction with the public, such as health care or education. In these fields, the ability to appreciate the value of culture is directly responsible for successful outcomes.
However, in business settings, where the focus is generally on technical skills and the ability of the entire group to meet financial goals, cultural competency is still very valuable. It helps teams work together more productively. It also helps them better understand and communicate with customers and partners. Culturally competent companies can do things like branch into new territories and markets more easily than companies without culturally competent workforces.
Beware of “Cultural Sensitivity Training”
Many businesses are now understanding that cultural knowledge is important.
However, too many people and organizations make the mistake of thinking that this education should focus on the details of specific cultures — particularly, the details of cultures the company has prioritized working with.
Of course, general cultural differences certainly exist. It doesn’t hurt to know some facts about other cultures – holidays, primary languages, etc. However, if your goal is a culturally competent workforce, you’ll need to do much more than sit your staff down and explain how “other people” do things. Here’s why:
Increased Legal Risk
When you approach cultural education as a lesson on how an entire group of people behaves, you’re almost certainly going to stereotype that group in some way.
Stereotypes make it uncomfortable for people in those groups to work for you, which hurts your organization as a w