 compelling future, the salesperson’s message is hollow.
Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors.
1. Do I have the ability to tell compelling stories that paint a picture of a better future?
2. Do I include my clients in the writing of these stories?
3. Do I honestly describe the challenges and obstacles that will need to be overcome to reach a better future, a positive future?
4. Do I describe how difficult it will be to overcome these obstacles and what will be necessary from my client to overcome these challenges?
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Filed under: Sales