y find it on.
Your logo is one of the most important aspects of your brand as well as your website. It needs to be the first thing your customers see when they enter your website, blog, or social media pages. You may want to experiment with a few different places to put your logo. There have been numerous studies on where you should place your logo.
The Nielsen Norman Group did a study on logo placement. Their results showed that 89% of users are likely to remember logos that are placed in the traditional upper left-hand side of your webpage. Additionally, placing your logo here is also a good way to be sure Google’s algorithms will pick up your logo under the “image” search option that more people are using now.
Some modern-thinking web owners have considered placing their logo on the upper right-hand side. It seems to be a new trend. But the results have not been good so far. Users are so used to seeing the logo in the upper left-hand side that they may not even see a logo placed elsewhere on the page.
Regarding the content of your logo, you should think about ways that will help you show a visual representation of what your brand is about. It represents your brand identity and helps become a building block for your brand.
Many consider their company logo the primary digital asset that they should capitalize on to give customers an idea of what your company stands for. You should also focus on using your logo to gain trust with customers and convince potential customers of your professionalism.
SEO SIDENOTE: Make sure that when you’re saving or importing your logo image into your website, that you save the logo as your brand name or whatever keyword you want that image to rank for. You’ll also want to put this is the alt text, as well.
When you think about the market position, consider how your customer thinks. The market position reflects the way the customer thinks about your brand when compared with other similar brands. This is why branding is so important. You need to market your brand in such a way that there is no confusion on who you are, what you do, and what you stand for. This goes beyond a basic product lineup. It has to do with the values of your company, too.
In short, positioning is the consumer’s perception of your brand. This is a process of establishing an image or identity associated with your brand so that consumers think of your company in a certain way. This encompasses your brand identity, which includes things such as your mission, vision, visual symbols, concepts, ethics, reputation, culture, and legacy.
Some website owners have a great-looking site, they provide a positive UX experience for their users, and they seem to have thought of everything. But they forget the most important thing. The “call-to-action” (CTA) is the last thing your customers see before they leave your site and it is the factor that often gives customers the extra incentive to make a purchase.
Today, most web owners consider this the final stage of “the buyer’s journey.” Websites are designed to be less sales-oriented than they used to be. That’s because people have gotten desensitized to ad-related copy. We all have commercials and ads coming toward us every day so that we barely listen to them anymore. TV shows, radio programs, and online sites are filled with ads. So the website owner today should focus on creating the best customer journey through their site so that the natural response at the end of this journey is a sale.
It is important to direct your customer to do exactly what you want them to do at the end of this journey. For example, if you want them to sign up for your newsletter, ask them to do that. If your goal is to have them make a purchase, ask them to “click on the buy it now button” or something similar. Directing the customer to do exactly what you want is important in order to reach your goals for your website and online business. You can learn more about this in our blog: Strategies for Online Lead Generation.
Remember that your website should be your “virtual real estate,” your most important asse