 festive sales. Retailers in the UK call Christmas the "golden quarter", that is, the three months of October to December is the quarter of the year in which the retail industry hopes to make the most money. In Ireland, around early December or late November each year, The Late Late Toy Show is broadcast on Irish television, which features all the popular toys throughout the year being demonstrated and showcased before the holiday season and shopping sprees commence.
The Netherlands and Belgium have a double holiday. The first one, the arrival of the Bishop Saint Nicholas and Black Peter, starts about mid November, with presents being given on December 5 or 6. This is a separate holiday from Christmas, Bishop Saint Nick (Sinterklaas) and Santa Claus (Kerstman) being different people. Netherlands and Belgium often do not start the Christmas season until December 6 or 7, i.e. after Sinterklaas has finished.
In France, the January sales are restricted by legislation to no more than four weeks in Paris, and no more than six weeks for the rest of the country, usually beginning on the first Wednesday in January, and are one of only two periods of the year when retailers are permitted to hold sales.
In Italy, the January sales begin on the first weekend in January, and last for at least six weeks.
In Croatia and Bosnia (predominantly Sarajevo) the sales periods are regulated by the Consumer Protection Act. The January sales period starts on December 27 and can last up to 60 days.
In Germany, the Winterschlussverkauf (winter sale before the season ends) was one of two official sales periods (the other being the Sommerschlussverkauf, the summer sales). It begins on the last Monday in January and lasts for 12 days, selling left-over goods from the holiday shopping season, as well as the winter collections. However, unofficially, goods are sold at reduced prices by many stores throughout the whole of January. By the time the sales officially begin the only goods left on sale are low-quality ones, often specially manufactured for the sales. Since a legislative reform to the corresponding law in 2004, season sales are now allowed over the whole year and are no longer restricted to season-related goods. However, voluntary sales still called "Winterschlussverkauf" take place further on in most stores at the same time every year.
In Sweden, where the week of the first Advent Sunday marks the official start of the Christmas and holiday season, continuing with Saint Lucy's Day on December 13, followed up by Christmas before the Mellandagsrea (between days sell off) traditionally begins on December 27 (nowadays often December 26 or even December 25) and lasts during the rest of the Christmas holiday. It is similar to Black Friday, but lasts longer. They last 34–35 days. Black Friday itself has also gained publicity in Sweden since the early-2010s. The Swedish Christmas and holiday season continues over Epiphany, and finally ends on St. Knut's Day when the children have a Knut's party.
In Bosnia (Republika Srpska), Montenegro and Serbia, holiday sales starts in the middle of December and last for at least one month.
Hong Kong, China has a lot of seasonal activities and traditions to offer around Christmas time. December 25 and 26 are Public Holidays that makes most shops open for shopping. Locals and tourists love to watch the 30-meter Swarovski Christmas tree in the Central as well as the Christmas light displays on buildings on Victoria Harbour. A huge party in Hong Kong called Winterfest is celebrated every year which involves malls, shops, theme parks and other attractions.
The Philippines has the longest Christmas season, reportedly. As early as September up until January 9, which is the feast of the Black Nazarene (the season ends on the Feast of the Lord's Baptism on the 2nd Sunday of January or the Monday after Epiphany if the 2nd Sunday is marked as such), Carolers can be typically heard going door to door serenading fellow Filipinos in exchange of money. All over the entire country, parols (star shaped lanterns) are hung everywher