or a specific product or service, make sure that you have a dedicated landing page that correlates to the ad. Nothing is worse than clicking on an ad, only to be redirected to something completely different than you expected.
For more information on this topic, check out our post on How Retargeting Can Help You Achieve a Better ROI.
Goal 3: Creating a Top-Notch CTA
Remember that your CTA (call-to-action) is not an afterthought. It’s not just something you add at the end of your website, video, or presentation because it sounds good.
You have designed a website or page for a specific purpose. And you need to make that purpose known to your customer. While you may have focused more on informational content on your main page to add value to your site, now is the time to ask the customer to do what you want them to do.
Believe it or not, people really want clear, correct instructions. Don’t be a vague marketer.
If you have done a good job of taking your prospect through the buyer’s journey in a positive way, you should have a pretty high conversion rate. There are ways you can track your conversions and figure out what about your page is converting your leads the most or make changes as necessary to improve your percentages.
If your CTA is strong and you have converted them while they were on your site, you should have no trouble getting sales as a result of your efforts.
The design is a big part of your website. But it is not the main component. Your content is the primary component that results in conversions. Still, your design should be user-friendly, mobile-friendly, and compliant with the latest tech standards so that you provide your customers with the most reliable and engaging website.
Below are some of the other factors that influence the UX (user experience) that your customers have on your site. Try to work on all of them as you can to ensure that everything works as efficiently as possible while allowing customers the best experience you can provide.
One of the main reasons that people leave a page when they first land on it is the fact that the load time is too slow. Sometimes, it seems to take forever for graphics and design features to load.
Did you know that the average “bounce rate” is 3 seconds? What does this mean for your web design? This means that more often than not, if I click on your page, and it isn’t fully loaded in 3 seconds, I will find another website to look at.
When it comes to attracting people to your site, you need to make sure that your site loads quickly. This will decrease your bounce rate and encourage visitors to stay on your page longer.
If your website is running slow, here are a few tips to get it back up to speed:
- Reduce image size
- Remove redirects
- Clean up “bad HTML” or Java
- Optimize your cache
- Minimize HTTP requests
- Compress files
- Fix any 404 or 405 errors that may arise
Other suggestions for increasing your loading speed can be found here.
One unique idea that you may not have thought of is to develop your own content delivery network. This kind of network consists of a network of servers that you set up ahead of time that allows you to deliver content in record time. This system also allows you to keep control of your content at the top where it belongs.
There are several advantages to a CDN (content delivery network). Some of the most important ones are listed below:
- Improve page load speed
- Handle higher traffic loads
- Block spammers and bots
- Reduce bandwidth consumption
- Protect your website from DDoS attacks
Keeping up with the latest formats and technologies will help you to reach more potential customers, as well as to increase your UX. Pages load faster when you are dealing with less image size so reducing your image sizes in favor of some of the modern mobile-friendly formats may be the answer.
If your image sizes or file sizes are too large, you can always compress the file size.
Have you ever had trouble loading a web page and some customer service agent told you to “dump your cache” or temporary directory?
If so, you probably understand why keep