n American". In some Hispanophone countries, Hispanic and Latino are not commonly used.
The 1970 Census was the first time that a "Hispanic" identifier was used and data collected with the question. The definition of "Hispanic" has been modified in each successive census. The 2000 Census asked if the person was "Spanish/Hispanic/Latino".
The U.S. Office of Management and Budget currently defines "Hispanic or Latino" as "a person of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish culture or origin, regardless of race". This definition excludes people of Portuguese origins, such as Portuguese Americans and Brazilian Americans. However, they are included in some government agencies' definitions. For example, the U.S. Department of Transportation defines Hispanic to include, "persons of Mexican, Puerto Rican, Cuban, Dominican, Central or South American, or others Spanish or Portuguese culture or origin, regardless of race." This definition has been adopted by the Small Business Administration as well as many federal, state, and municipal agencies for the purposes of awarding government contracts to minority owned businesses. Still other government agencies adopt definitions that exclude people from Spain. Some others include people from Brazil, but not Spain or Portugal.
- Further information: Racial demographics of the United States and Race and ethnicity in the United States Census and History of Latinos and Hispanics in the United States
Hispanization is the process by which a place or a person absorbs characteristics of Hispanic society and culture. Modern hispanization of a place, namely in the United States, is illustrated by, but not limited to, Spanish language newspapers, radio stations, churches, as well as Latin restaurants, tortilla factories, panaderias (bakeries), taquerias (taco restaurants) and specialty music stores, clothing stores, and nightclubs. Hispanization of a person is illustrated by, but not limited to, speaking Spanish, making and eating Latin food, listening to Spanish language music, dressing in Santa Fe style or other Hispanic styles, and participating in Hispanic festivals and holidays. Hispanization is the opposite of assimilation. Assimilation is the process by which a minority culture absorbs characteristics of the dominant society and culture. In the United States Anglo culture has long been the dominant culture and, historically, U.S. immigrants have assimilated by the third generation. For example, by the third generation most Ukrainian-Americans have lost the ability to speak Ukrainian, make Ukrainian easter eggs, cook Ukrainian food, play Ukrainian music, or dance like a Cossack. A few immigrant groups to the U.S. have been slow to assimilate--Greeks, Chinese, and especially Hispanics.
One of the reasons why the assimilation of Hispanics in the U.S. is not comparable to that of other cultural groups is that Hispanics have been living in some parts of North America for centuries, in many cases well before the Anglo culture became dominant. For example, California, Texas, Colorado, New Mexico(1598), Arizona, Nevada and Florida have been home to Hispanic peoples since the 17th century, even before the U.S. gained independence from Great Britain. These and other Spanish-speaking territories were part of the Viceroyalty of New Spain, and later Mexico, before these regions joined or were taken by the United States in 1848. Some cities in the U.S. were founded by Spanish settlers in the 17th century, prior to the creation of the Thirteen Colonies. For example, Pensacola and St. Augustine, Florida were founded in 1559 and 1565 respectively, Santa Fe, New Mexico was Founded in 1604, and Alburquerque, New Mexico was established in 1660. Therefore, in some parts of the U.S. the Hispanic cultural legacy is older than the Anglo-Saxon origin. For this reason many generations of U.S. Hispanics have largely maintained their cultural traditions and Spanish language.
Language retention is a common index to assimilation, and according to the 2000 census, about 75 percent of all 