 especially in terms of designing a website. If you do not have a website but you are thinking about putting a website together, you need to remember that there is a difference between marketing products and branding your company.
Marking or advertising products involves talking about the important aspects of a product or service, illustrating ways that your product is better than your competitors, and promoting it on different platforms. This is very important to your success. But branding is more involved and requires you to talk about more than products and services. With branding, you are analyzing and evaluating every aspect of your brand and the image that you want to project to the world.
Branding can include a wide number of digital assets including photos, graphics on your page, podcasts and video, logos, and anything else you decide to use to promote your brand.
Some famous entrepreneurs are so focused on branding that they believe it is the most important component of any website. Daymond John says in his online webinars that you should be able to describe your brand in 3-5 words. He believes you must make your brand so prevalent that your presence is on every platform where your customers are.
In his famous book, The Brand Within, (I have an autographed copy), Daymond talks about the consistency of branding and how hard you should work at your branding. Your branding is the “face of your business” to the public. They will judge your value based on how well you market your brand, not your products.
So, when you start planning your website and building it, you need to keep your brand image in mind. Everything you do should help you weave your company image and branding within your website.
Also, you need to imagine your logo, graphics, and other digital assets on other platforms, as well. Think about how your logo will look on your social media pages, your blog, and other platforms. You need to find a way to keep your consistency so that people will easily recognize your brand no matter what channel they find it on.
Your logo is one of the most important aspects of your brand as well as your website. It needs to be the first thing your customers see when they enter your website, blog, or social media pages. You may want to experiment with a few different places to put your logo. There have been numerous studies on where you should place your logo.
The Nielsen Norman Group did a study on logo placement. Their results showed that 89% of users are likely to remember logos that are placed in the traditional upper left-hand side of your webpage. Additionally, placing your logo here is also a good way to be sure Google’s algorithms will pick up your logo under the “image” search option that more people are using now.
Some modern-thinking web owners have considered placing their logo on the upper right-hand side. It seems to be a new trend. But the results have not been good so far. Users are so used to seeing the logo in the upper left-hand side that they may not even see a logo placed elsewhere on the page.
Regarding the content of your logo, you should think about ways that will help you show a visual representation of what your brand is about. It represents your brand identity and helps become a building block for your brand.
Many consider their company logo the primary digital asset that they should capitalize on to give customers an idea of what your company stands for. You should also focus on using your logo to gain trust with customers and convince potential customers of your professionalism.
SEO SIDENOTE: Make sure that when you’re saving or importing your logo image into your website, that you save the logo as your brand name or whatever keyword you want that image to rank for. You’ll also want to put this is the alt text, as well.
When you think about the market position, consider how your customer thinks. The market position reflects the way the customer thinks about your brand when compared with other similar brands. This is why branding is so important. You need to market your brand in such a way that t