ally and stand out in the cosmetic industry. In 1937, the company extended its links to Canada, Europe, and South America among other nations across the world making it a global industry.
Alberts Wilber. Management of Cosmetic Firms, Journal on Marketing Strategic Models. 3.3 (2012): 23. Print.
The author did his research at Oxford University using data from the journals by Tom Lyle and other literature materials on cosmetics and makeup. He realized that the cosmetic industry is growing at an alarming rate and new players are proliferating in the market each day hence the need to devise effective marketing strategies to outshine other competitors. He demonstrated the various strategies used by cosmetic firms to market their products and how effective they can be when properly implemented.
Begoun, Paula. Mineral Makeup in Cosmetics. New York: Penguin, 2002. Print.
The author has a specialty in cosmetics and has published a series of books on cosmetics including Almay Clear Complexion Liquid Makeup, Avon Smooth Minerals Pressed Foundation, L’Oreal Paris True Match Super Blendable Makeup SPF 17, among many other related books. She explicitly explained in her book the chemical composition of Maybelline makeup and other facial makeups and the role they played in moisturizing and softening the skin.
DeNavarre, Maison. The Chemistry and Manufacture of Cosmetics. Boston: Van Nostrand Company, 1941. Print.
The author is a chemical engineer at the Massachusetts Institute of Technology and has done an in-depth research on chemistry and manufacture of cosmetics. It was through his research work that we realize all make-ups have a chemical composition in them which are far much from the natural and the same sentiments were echoed by pharmacist Park Davis who also did a great deal of research on dermatology.
Phillips, Michael. Skin Deep: The Truth About Beauty Aids. New York: Garden City Publishing, 1934. Print.
The author obtained insight from American Journals of Public Health and the Nation’s Health. He analyzed the impact of cosmetics on the skin pigment and recommended the appropriate ingredients that were safe to use and those that were harmful like mercury, sodium stearate, synthetic wax and acrylates copolymer.
Poucher, William. Perfumes, Cosmetics and Soaps. Journal on Synthetic Cosmetics 10.2 (1932): 56. Print.
The author in his journal, Poucher’s Perfumes, Cosmetics and Soaps volume 2, brought some insights on the production, manufacture and application of cosmetics including Maybelline. He also drew a contrast with the modern convention of synthetic cosmetics. He did his series of research in Amazon University with the help of college students in the department of chemistry
Williams, Smith. Mascara: The Liquid Eyeliner. Florida: Bettie Books Publishing, (2010). Print.
An author and professor in the University of Liverpool, he did his research at Brown University and found that Maybelline made the eyelashes appear darker and to some degree grow faster. He pointed out that the major setback the company faced in the 1930s was the negative attitude that people had towards it after it being associated with immoral characters.