pect the cultural differences of everyone around them (in particular, the people they work with).
We like the way the National Education Association sums it up: “Cultural competence is the ability to understand the within-group differences that make each student unique, while celebrating the between-group variations that make our country a tapestry.”
Cultural competence is particularly important in lines of work that require direct and constant interaction with the public, such as health care or education. In these fields, the ability to appreciate the value of culture is directly responsible for successful outcomes.
However, in business settings, where the focus is generally on technical skills and the ability of the entire group to meet financial goals, cultural competency is still very valuable. It helps teams work together more productively. It also helps them better understand and communicate with customers and partners. Culturally competent companies can do things like branch into new territories and markets more easily than companies without culturally competent workforces.
Beware of “Cultural Sensitivity Training”
Many businesses are now understanding that cultural knowledge is important.
However, too many people and organizations make the mistake of thinking that this education should focus on the details of specific cultures — particularly, the details of cultures the company has prioritized working with.
Of course, general cultural differences certainly exist. It doesn’t hurt to know some facts about other cultures – holidays, primary languages, etc. However, if your goal is a culturally competent workforce, you’ll need to do much more than sit your staff down and explain how “other people” do things. Here’s why:
Increased Legal Risk
When you approach cultural education as a lesson on how an entire group of people behaves, you’re almost certainly going to stereotype that group in some way.
Stereotypes make it uncomfortable for people in those groups to work for you, which hurts your organization as a whole. They may also have the potential to get your company in serious legal trouble.
If employees point to the stereotypes in this training as contributing to a hostile work environment or constituting harassment in some way, you’ll have a big problem on your hands.
Reinforced Power Dynamic
Susana Rinderle eloquently explained in this Workforce column why a lot of cultural sensitivity training creates a harmful “we” vs. “them” mentality:
“Typically it carries an unspoken, even unconscious racial tone — a belief that white people need to be more sensitive to people of color, or to a particular racial or ethnic group. It reinforces a perceived or real power imbalance — a notion that the solution to a problem is that I be more sensitive to you. This implies that you are fragile and need to be handled gently so you don’t break. It also implies that the success of our relationship is entirely my responsibility — perhaps because you are incapable of being a full adult or equal partner.”
The onus for cultural competency should lie with every single member of your organization, not just certain groups. Click To Tweet
Lack of Actionable Takeaways
The wrong kind of cultural training focuses completely on the awareness component of diversity. It stops short of giving any useful information on how to use that new awareness to act in more inclusive ways.
Any diversity training program — or any employee training program, in general — absolutely needs to focus on actionable takeaways. It should also give employees a chance to practice using their new information.
At ELI, we call this live training our “flight simulator.” All employees get a chance to react in real time to tricky situations in a safe space. That way, when they have to react in real life, they’re more likely to be ready.
Establishing a Welcoming Culture
Wondering where your organization falls on the cultural competence scale?
Assessment tools do exist (just look at the National Center for Cultural Competence for some examples). They can be helpful if you are work