t that you have to help convert sales as well as build your clientele. Communicating value through your online content is critical, as well as to set goals for your brand. You will set your own goals for your business according to what is most important to you. But some of the most important goals are listed below. Below the list is a brief description of each and why it is important.
Goal 1: Attracting a Larger Market
The ultimate goal of an online website is to serve as the gateway to your brand.
Why do you build this gateway to your brand?
Because you want to attract a larger group of people to your brand, right?
Knowing your audience is critical, but you also need to know how to create your website in such a way that it will allow you to attract a larger audience to your products and services that you have done in the past.
For this, we recommend content marketing. What is content marketing?
In a nutshell, content marketing is the skillful use of keywords, SEO and a variety of other techniques that work together to get your website more organic traffic. Included in this is writing high-quality content, such as the post you’re reading now. See how that works?
Having a blog also helps build value for your target audience. Remember, it’s not enough to gain a customer for a day. You need to build relationships that continue beyond the first sale. This means knowing your audience, offering them value, and adding to that value so that they will want to come back to see what you will do next.
Healthcare Marketing can be a little trickier, so if you’re in this sector, check out this post, first!
Goal 2: Informing Customers of Offerings
Of course, without informing your visitors about what you offer, you can make no sales. When you are working on your branding, it’s fine to also promote specific products or services. Just make sure you keep the theme of your brand in your mind as you build your website and other digital assets. That way, everything will work together in the way it is supposed to.
If you create an ad for a specific product or service, make sure that you have a dedicated landing page that correlates to the ad. Nothing is worse than clicking on an ad, only to be redirected to something completely different than you expected.
For more information on this topic, check out our post on How Retargeting Can Help You Achieve a Better ROI.
Goal 3: Creating a Top-Notch CTA
Remember that your CTA (call-to-action) is not an afterthought. It’s not just something you add at the end of your website, video, or presentation because it sounds good.
You have designed a website or page for a specific purpose. And you need to make that purpose known to your customer. While you may have focused more on informational content on your main page to add value to your site, now is the time to ask the customer to do what you want them to do.
Believe it or not, people really want clear, correct instructions. Don’t be a vague marketer.
If you have done a good job of taking your prospect through the buyer’s journey in a positive way, you should have a pretty high conversion rate. There are ways you can track your conversions and figure out what about your page is converting your leads the most or make changes as necessary to improve your percentages.
If your CTA is strong and you have converted them while they were on your site, you should have no trouble getting sales as a result of your efforts.
The design is a big part of your website. But it is not the main component. Your content is the primary component that results in conversions. Still, your design should be user-friendly, mobile-friendly, and compliant with the latest tech standards so that you provide your customers with the most reliable and engaging website.
Below are some of the other factors that influence the UX (user experience) that your customers have on your site. Try to work on all of them as you can to ensure that everything works as efficiently as possible while allowing customers the best experience you can provide.
One of the main reasons that people leave a page when 