media sites to your main landing page by providing easily accessible social media buttons on your site. You can usually find a widget for this on your web server.
There are a number of ways you can get more views on your website. Talk about your products and branding in your blog, social media, and other platforms to increase your level of engagement.
To decrease your bounce rate, improve your overall user experience and make the user experience interesting and engaging. Study the analytics of your website through Google Analytics to see what needs changing.
Establish an easy communications link between your customers and your brand by providing contact information and online chat. Sure, some customers may be comfortable filling out a form or calling your office, but there are other customers who would feel more comfortable having their questions answered right then and there.
If you know what you’re doing, or if the person answering the questions has a good understanding of the business, this will also help to instill trust between you and your customer.
Web Design: Color Scheme
The color scheme of your brand helps create the whole user experience and nicely designed colors and themes create a pleasing experience for your visitors.
Choosing a good color scheme for your website can be a scary thing. There are a few questions to ask yourself when it comes to choosing a color scheme:
- What color should I use for my logo or headline?
- What complimentary colors will go well with this color?
- Which part of my website should have color?
If you aren’t good at color schemes and design, there are several free programs available to help you with this. If your webpage is on WordPress, there are prebuilt themes you can add, making this very easy.
Web Design: Brand Personality
The image that your project is important. Use techniques like high contrast text and backgrounds, making use of white space, and visually appealing design to improve your design.
Make sure your brand stays true to the personality you set.
Lastly, combine these various best web design best practices and techniques in your own way. Don’t try to emulate others. Be yourself. In the end, there is no magic formula for success as an online business owner. Just make a great website and speak to your customer through these various methods, offer great content, and give them a reason to return. Small business web design is not as hard as it seems.
You’ll be surprised at the results!