Best Practices For Designing Websites For Kids
Designing websites and related media for kids presents plenty of opportunities for Web designers. Openings are available at many businesses and schools, as well as through parents and kids themselves, giving designers many ways to find work on electronic and print projects that appeal to kids. The types of work range from interface designs for video games to websites for birthday parties.
There was a time when kids’ websites were brash and busy, packed with colors and cartoon typography. Fortunately, the scale of the children’s market across most product ranges has resulted in rapid innovation in recent years. Most websites aimed at children (or children and adults) now follow principles that take some account of kids’ perspectives on Web design.
Both young kids and teenagers appear to like many of the same design traits that adults like, including clarity and high-quality content. At the same time, kids seem to enjoy a wider range of interactive features and greater novelty. This article explores child- and teen-friendly Web design guidelines and looks at the steps designers should consider before getting involved in work that will be marketed to kids and their parents or caregivers.
Hopefully, Web designers will be able to use these guidelines to attract more business from clients who deliver Web services to children, by demonstrating an awareness of the needs of this special age group.
Children become sophisticated consumers from a surprisingly early age. They are sensitive to age-targeting and bias in website design, so it’s important not to talk down to them.
A designer’s best defence against patronizing youngsters is to get some kids to comment on the design in the planning stage, because there’s a difference between remembering what it was like to be a kid and being a kid. This distinction operates on a number of levels in a design, ranging from the stylistic preferences discussed on Jacob Nielson’s usability website to the emerging behaviors brought on by widespread generational changes to Internet use.
Lego’s shopping website shows considerable respect for kids and parents alike. Products are arranged in clear categories, the overall styling is clean and consistent, and visitors can zoom in on products to see exactly what they will be buying. Kids can browse and navigate freely, while focusing on the product rather than being distracted by intrusive advertising and gimmicks. When they find the product they want, the child can easily draw their parent’s attention to the splendid item they’re about to pay for.
Stick To Plain Talk
Research-based guidelines by Usability.gov state that adults like plain speaking as much as kids. Consequently, there is little to be gained from excluding kids from any website by making the language, layout, navigation or typography any more complex than is necessary. At the most basic level, over-elaborate language and dense text risk turning a website into a picture gallery, because the text, the wider message and the sale are lost when a child disengages from most of the content. The approach is simply not necessary because more able or sophisticated readers are happy to read concise language and seek further details as required.
Mr. Men is a website aimed at pre-schoolers and their parents. The straightforward design, with its white space, bright colors, concise text and blocky buttons, draws visitors in. The big buttons filter visitors to age-relevant sections of the website. The website features images of all of the characters, activities for pre-schoolers and shopping options. The shopping is outsourced to stores such as Amazon; as a result, Amazon gets most of the cash, but the owner needs to do very little to maintain the website.
Parents and children look for safe, reputable, secure websites where content is actively moderated and support is on hand. Parents in particular will appreciate a certain amount of hand-holding in the form of accessible tutorials and walkthroughs. One of the most successful websites in recent years to bui