By Carl Sherman, published on September 1, 1994 - last reviewed on June 19, 2012
Nicotine is more powerfully addictive than most people realize. It will probably take several tries before you learn enough tricks to stay cigarette-free for good.
It may not be a "sin" anymore, but few would dispute that smoking is the devil to give up. Of the 46 million Americans who smoke—26 percent of the adult population—an estimated 80 percent would like to stop and one-third try each year. Two to three percent of them succeed. "There's an extraordinarily high rate of relapse among people who want to quit," says Michael Fiore, M.D., M.P.H., director of the Center for Tobacco Research and Intervention at the University of Wisconsin.
The tenacity of its grip can be matched by few other behaviors, most of which, like snorting cocaine and shooting up heroin, are illegal. Since 1988, nicotine dependence and withdrawal have been recognized as disorders by the American Psychiatric Association, legitimizing the experience of the millions who have tried, successfully and otherwise, to put smoking behind them while kibitzers told them to use more willpower.
In fact, the odds of "graduating" from experimentation to true dependence are far worse for cigarettes than for illicit drugs, which testifies to tobacco's one-two punch of addictiveness and availability: Crack and heroin aren't sold in vending machines and hawked from billboards. Alcohol is as legal and available as cigarettes are, and as big a business, but apparently easier to take or leave alone. The majority of people who drink are not dependent on alcohol, while as many as 90 percent of smokers are addicted.
If nothing else, the persistence of smoking in the face of a devastating rogue's gallery of bodily damage, little of which has been kept secret, attests to the fact that this is no rational life-style decision. "Take all the deaths in America caused by alcohol, illicit drugs, fires, car accidents, homicide, and suicide. Throw in AIDS. It's still only half the deaths every year from cigarettes," says Fiore.
The news, however, isn't all bad. For the last 20 years, the proportion of Americans who smoke has dropped continuously, for the first time in our history. In America today, there are nearly 45 million ex-smokers, about as many as are still puffing away.
These quitters, perhaps surprisingly, are for the most part the same folk who tried and failed before. The average person who successfully gives up smoking does so after five or six futile attempts, says Fiore. "It appears that many smokers need to go through a process of quitting and relapsing a number of times before he or she can learn enough skills or maintain enough control to overcome this addiction."
Never underestimate the power of your enemy. Although nicotine may not give the taste of Nirvana that more notorious drugs do, its effects on the nervous system are profound and hard to resist. It increases levels of acetylcholine and norepinephrine, brain chemicals that regulate mood, attention, and memory. It also appears to stimulate the release of dopamine in the reward center of the brain, as opiates, cocaine, and alcohol do.
Addiction research has clearly established that drugs with a rapid onset—that hit the brain quickly—have the most potent psychological impact and are the most addictive. "With cigarettes, the smoker gets virtually immediate onset," says Jack Henningfield, Ph.D., chief of clinical pharmacology research for the National Institute on Drug Abuse. "The cigarette is the crack cocaine of nicotine delivery."
Physiologically, smoking a drug, be it cocaine or nicotine, is the next best thing to injecting it. In fact, it's pretty much the same thing, says Henningfield. "Whether you inhale a drug in 15 seconds, which is pretty slow for an average smoker, or inject it in 15 seconds, the effects are identical in key respects," he says. The blood extracts nicotine from inhaled air just as efficiently as oxygen, and delivers it, within seconds, to the brain.
The cigarette also gives the smoker "something remarkable: 