People often fail to realize language’s importance; from phrases like “sticks and stones” to dismissing an argument as “just semantics,” people can sometimes forget to choose their words carefully.
In fact, there is a major link between psychology and language. Words can even influence the brain’s
cognitive functioning and reaction to stress. Other research shows words can drastically affect your perception
. Whether or not you realize it, you have probably experienced these effects and not even thought about it. Think of the difference between an emphatic “Yeah!” and a monotone “Sure,” or between “I have a lot to learn about X” and “I’m terrible at X.”
So how can you apply this knowledge to sales? Simple: think about how you say what you mean.