oyees feeling good about there work.
Section #5 – Societal Marketing Coke-Cola is looking at the interest and wants of the consumer. Although not easy to see the want as it relates to the customer well being then the actual product. The child wants to do well in school. Coke Cola is also looking the interest of the customers as well. Even if the Want is not truly defined by the customer, the interest for the customer is looked at as well. In the best interest, the customer would benefit from the Vitango Fortified beverage supplement. Societal Marketing is also looking in the long term. Also in this case, it is suspected Coke-Cola is also looking ahead for other profitable results from this in years to come.
Question 5 (15 marks)
Does the fact that fortified foods are common in North America guarantee the success of Vitango in developing countries such as Botswana and Peru? Explain your answer using the concepts of need, want, and demand.
Divide your answer into three sections, one for each of the three concepts. Section #1 – Need The need here is defined as children attend school suffering from malnutrition, therefore are not getting the most out of the education due to unable to concentrate. The need is to have a product that delivers the Vitamins and Minerals lack in the children diet. Vitango Fortified Beverage mix is a product that fits the needs of the customer.
Section #2 – Want The Want for Vitango differs for the reason of how poor the customer is. The poor families that are targeted will not be able to afford the product easily. I most case something else will have to be not purchased for the Vitango fortified beverage mix to be purchased. The ability for Coke-Cola to provide the product is not a problem; it is the Customer ability to obtain the product will be the problem.
Section #3 – Demand Demand for Vitango will be dictated by how well the target Market perceives the effectiveness for the children. If the children show a marked improvement, then the demand will be greater. The money that is used to buy the product will be made available from the small budgets that the customer has available. The demand could also increase from the Local Government programs that may be in the schools or other Nutritional programs. Children may attend school more regularly than before to receive the Vitango beverage free, there by encouraging education and balance diets. Demand here may not be the same as in North America.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 9 October 2016
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