And part of the problem in correctly identifying that leaf lies in the name itself. Yenidje simply means "new settlement" or "new village".
[The term 'Turkish' refers to all tobaccos grown within the Ottoman sphere, including the Balkans, all of Asia Minor, the Levant, Persia, the Black Sea regions, and Egypt. Nowadays it generally is applied to small-leaf tobacco grown a Mediterranean climate which is comparatively low in nicotine and possesses a grassy fragrance.
Turkish tobaccos, generally speaking, are a labour intensive crop that varies considerably from region to region and from soil type to soil type.]
So what is 'yenidje'?
Giannitsa in Greece is in Macedonia near where Alexander the Great was born.
Gennisea in Xanthi is near the border with Bulgaria.
Yanitsa ('yeni shehir': new city) in Thessaly is now named Larissa.
Yenice in Çanakkale Province of Turkey is opposite Gallipoli at the entrance to the Dardanelles.
Yenice in Karabük Province is in the north, just south of the Black Sea.
Yenice in Mersin Province is in the south on the Mediterranean Sea, near Hatay.
These aren't the only Yenidjes of record. In fact, almost everywhere in the Turkic world, including Central Asia and the Balkans, Yenidje in various spellings littered the land.
Tobacco is grown or traded in all of the places named above. Yenidje could therefore mean Macedonian, Bulgarian, Xanthi, Samsoun, something akin to Smyrna, or something else entirely.
NOTE: for an earlier mention of Yenidje on this blog, see this link: http://atthebackofthehill.blogspot.com/2008/08/balkan-sobranie-postscript.html.
Mentioned in regards to Balkan Sobranie.
By the late nineteenth century the Balkan region was split among different powers and divided along ethnic, religious, and linguistic lines. Ottoman Turkey, the Austro-Hungarians, Greece, and Russia either ruled outright or meddled in each others' bailiwicks, and intrigue in St. Petersburg, Vienna, Athens, and Constantinople often had consequences in local affairs.
With the Serbians and Russians taking sides in the Macedonian question and the Bulgarian National Revival, the Southern Balkans became of interest also to Russian revolutionaries.
Add the ambitions of the Italians and the Germans, and it is easy to see why the region was an irresistible political tinderbox.
David Redstone of Sobranie Ltd. was originally Dovid Roitenshtein (or Roitenshtern) from Odessa, a political troublemaker who emigrated to England in 1907 following stints in jail for anti-Czarist activity, and subsequently Anglified his name like relatives who preceded him in London.
After a number of years in the tobacco trade on behalf of others, he established a name not only for pipe mixtures, but also for excellent Russian and Turkish cigarettes.
Since words in his hands were both political and cultural more than dryly factual, there is little reason to assume that the term 'Yenidje' meant either a dominant ingredient or an actual specific origin.
Prilep and Yaka tobaccos were cultivated in Macedonia since before 1873 when the Ottoman Tobacco Monopoly started processing crops locally for export, and were I a betting man I would wager that the term Yenidje as used by Sobranie of London (established 1879) was meant to differentiate Balkan tobaccos from Orientals grown further south (Turkey), or even as a marketing gimmick, rather than to identify the main leaf in the blend.
It is quite possible that the term Yenidje was useful to distinguish this 'newer' Macedonian leaf from other more established 'Turkish' varieties.
[The Ottoman Tobacco Monopoly was one of the institutions created to increase revenue in the interests of satisfying foreign banks and whittling down the enormous national debt. Tobacco was one of the few crops in demand for export. Under their aegis, growing areas were expanded, and processing improved.]
Given that geographic source terms such as Turkish, Virginia, and Burley have long referred to three separate styles of tobacco and are used quite generically, except on a certificate of provenance 'Yenidje' might be nearly meaning