er, it means considering, with clear eyes, both the opportunities and challenges a new idea presents, and thinking through potential solutions to those challenges.
5. Connect ideas to ideas.
Not every new idea will become a fully realized product or business solution on its own. But that doesn’t mean those ideas don’t have value.
One useful exercise to get more value out of new ideas is to combine previously unconnected ideas. Brainstorming, mind-mapping, and forced connections are techniques that can be used to connect one idea to another.
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Or, learn more about our guidebook, How to Treat New Ideas.