ns by a large number of people do make a difference. What you do influences your friends, family and neighbourhoods. We all take cues from others so the more of us that take recycling into our own hands – the more will join us”.
This year during Recycle Week, Recycle Now and some of the UK’s biggest brands and retailers plus hundreds of local authorities are joining forces to help the nation take recycling into their own hands.
Craig Stephens, Campaign Manager for Recycle Now said “This year we want to inspire people to take recycling into their own hands. We know there is a great deal of enthusiasm and the public want to do as much as they can. We fully support this and want to use Recycle Week to inspire people to take recycling into their own hands and take action!”
“Recycle Week is the perfect opportunity to remind people why recycling is worth it, It’s great to see the social norming approach working and that’s why it’s so important that all organisations who talk to the public about recycling adopt this approach” continued Stephens “and this year, more than ever, we have people’s attention”.
Notes to Editor
Tracker Survey Report - here
Recycle Week Partners include:
Unilever, Evian, Danone, Marks & Spencer, Aldi, Morrisons, Britvic, Innocent, Boots, Ella’s Kitchen, Kimberly Clarke, Robinson Squash, Highland Springs, Fruit Shoot, Purdey’s, J2O, Aqua Libra, Tango, Coca Cola, Pepsi Co, Ecover and Method.
About Recycle Week
Recycle Week is the UK’s annual event to build awareness of, and encourage increased participation in, recycling behaviour. It is organised by WRAP under the Recycle Now brand and will take place this year in the last week of September (23rd – 29th September).
About Recycle Now:
Pioneers of a new normal. Experienced doers. And passionate leaders of the UK’s recycling movement. At Recycle Now, we work collaboratively with the UK’s biggest business and local authorities across the nation, to realise our vision of a future where recycling is the new normal.
WRAP is not for profit, working with governments, businesses and citizens to create a world in which we source and use resources sustainably. Our experts generate the evidence-based solutions we need to protect the environment, build stronger economies and support more sustainable societies. Our impact spans the entire lifecycle of the food we eat, the clothes we wear and the products we buy, from production to consumption and beyond. @WRAP_UK
Much of the reported increases in recycling are accepted in the local collection. The only exceptions are textiles, batteries, small electrical items and plastic film/wrappers - where the majority of the extra recycling is not targeted.