 products are artificial and when applied, one can easily identify them from those with the natural appearance. Tom Lyle claimed that it could be used to cure baldness after using several packets; this ensured that the company gained from desperate clients before they give up on them.
The company also claimed that their products had no side effects to its users. These claims had no basis as their products were manufactured from a mixture of chemical compounds as synthetic wax and acrylates copolymer which are far from natural and may cause irritations and blockage of pores on sensitive skins (Poucher 56). The company was also accused of exaggerating the facial appearance of their models after applying the make-ups which was not the case in real situations. In the year 1933, the company received a significant drop in sales despite numerous advertisements, this was after associating their products with immorality perceived from the movie actresses of the 1930s (Williams 72).
The company did well to contain the sudden drop in sales by cutting down on the market prices of their products. They also changed from using movie actresses to using models to promote their cosmetic products. It was during this period that the company incorporated radio and more of journals and magazines on the list of their advertising arsenals. They also made use of mails as their products could now be ordered by clients and delivered through mail coupons at pocket friendly prices. These services were available at all the retail outlets across the region. Soon, the Maybelline Company gained momentum and slowly bounced back to its previous position in the cosmetic industry. They later diversified their products to meet the ever changing demands and preferences of their clients by introducing eyebrow pencils and eye shadows that came in a variety of forms and color.
Aspects of Advertisement
The question on the importance of seeing beyond the ideal image represented in the advertisement can be explicitly answered from the above scenario. More often than not, advertisements presented forth by business firms are exaggerated to meet their ultimate goal of capturing consumer’s attention and satisfactorily convincing them to buy their products. Customers hence ought to keep this aspect in mind when purchasing the products. Business firms also have an obligation to give accurate information about the product they are marketing because it is unethical and against the law to give consumers misleading information concerning a product which does not fulfill the purported attributes.
Such ambiguous information may lead to drastic repercussions on the users and the company may be forced to face harsh legal actions that may lead to its eventual downfall. In my opinion, there are a number of issues that ought to be addressed in this advertisement and they include a sample picture of the Maybelline make-up and its casing other than just using pictures of models and actresses on the advertisement page. In so doing, the customers can easily identify them on the shelves while shopping hence increasing their sales. The company should also consider marketing their products on the internet and social sites since at this present age and time, internet has become an indispensable asset in reaching out to the targeted clients in as far as advertisement is concerned hence the need to embrace technology.
Internet is found to be a very cost effective strategy for advertising hence if properly implemented with the help of information technologists, then the Company will reap bountifully from this marketing channel. Instituting a website domain will also enable them go global and enable their clients get to know of the latest developments in the company like new cosmetic brands or a change in prices of their products hence keeping close contacts with their esteemed customers and increasing their networking capabilities in the market. Since the target consumers are ladies, the company should focus on using artifacts and colors that are more feminine and attractive to catch their at