uch on "brand" promotion
Agencies focus too much on promoting their brand and not enough on the needs of the affected populations. Agencies are still not transparent or accountable enough to the people they are trying to assist. In some cases agencies are also not sufficiently accountable to those providing the funding.
Recovery is proving far more difficult than relief
The recovery phase is proving a far bigger challenge than the relief phase. This is due in part to the greater complexity of recovery and to the demands that such complexity places on the aid agencies.