 faith-based model has been used in African-American churches for decades. The success of this medium lies in the fact that the focus is on changing behavior, rather than simply dispensing advice.
Using religious themes of patience, virtue and kindness, messages usually dispensed by doctors during sporadic health exams can instead be delivered by pastors or designated health workers.
Palencia organizes health outreach efforts sponsored by the Episcopal church in Los Angeles. The nondenominational programs she develops target low-income Hispanic neighborhoods there and focus primarily on issues that involve obesity, such as high cholesterol and diabetes.
A major component of her programs is one-on-one counseling.
“It’s very important to talk with people, and doctors don’t have time to do that,” Palencia said. “When I talk with participants I know what is the most important thing in their life and I know how to make them see their health through that.”
The programs offered by Palencia's group are similar to what many faith-based health programs offer. These include health screenings and fitness classes but many focus on one-on-one counseling by a health advisor who is not necessarily a clergyman.
In some churches, health messages can even work their way into the pulpit, said Héctor Balcazar, the Regional Dean of Public Health at the University of Texas Health Science Center at Houston.
“There can be discussion of the spiritual element to try to develop virtues that can be tied to health,” he said.
Balcazar has worked with a number of churches on behalf of the Center for Disease Control to reduce hypertension. He found that tapping into religious virtues such as honesty, gratitude, peace and love were powerful messages for Latinos.
He used them as the basis for pamphlets that he thought would speak to the community more profoundly than other options available in local hospitals and clinics.
“When [health professionals] enter communities and have dialogues that elicit questions, without thinking we have all the answers, you are more likely to get results,” Balcazar said.
Soni Sangha is a reporter based in New York City.
Soni Sangha is a freelance writer based in New York City.