non-alcoholic beverage sales in many European markets.
Carbonated soft drinks contain a lot of sugar.
Fact: A 33ml can of a regular soft drink contains about 35 gms of sugar - about the same as an equivalent glass of orange juice. Sugar is an entirely natural and wholesome product.
Sugary soft drinks are fattening.
Fact: Full sugar soft drinks contain carbohydrate, which has 4 kcal/g. Whereas fat contains approximately 9kcal/g.
Soft drinks are de-hydrating
Fact: Hydration comes from any liquid source such as drinks, fruit, vegetables and other foods. Science shows that soft drinks play an important role in hydrating the body and that people hydrate better when they have a variety of food and drinks in their daily diet. The European Food Safety Authority (EFSA) recently stressed the special role that beverages play in the diet due to their hydration properties