r, another screen will appear. With enhanced banners, all of the information appears on the banner and the user never leaves it.
Enhanced banners promote consumer involvement by allowing them to type information on some sites they can e-mail a friend. Pop-up Windows – The idea behind a pop-up is that it doesn’t get in the way of the content on the page. Double exposure pop-ups are another kind of pop-up that reappear after five seconds. It is easy for the users to close them. Video clips – are short clips of videos, they are usually parts of a longer piece. Video clips in digital format are often found on the internet. Most contents of video clip are news and sporting events, historical videos, music videos and film trailers. SCOPE OF THE STUDY
The research focuses on social networks sites users in Taichung City. This study centers merely on factors that have been mentioned in previous similar studies which are informativeness, usefulness, entertainment value, reliability and product value. The social networking sites selected for this study are Facebook, Hi5, Youtube and Twitter as they attract more than 50% of all social networking site users nowadays. SINIFICANCE OF THE STUDY The result of this study will be useful for product and service owners who have ads or wish to place ads on social networking sites, and for advertisers who prepare ads on social networking sites.
ORGANIZATION OF THE STUDY This study will be divided into five chapters. The first chapter includes eight parts: background, statement of the problem, objectives of the study, definitions of terms, scope of the study, significance of the study and a conceptual framwork. The second chapter covers a review of the literature and previous relevant studies while the third chapter covers the research methodology regarding the subjects of the study, materials or the instruments used in this study for data collection, the procedures to collect the information and data analysis.
The fourth chapter presents the results of the study and the last chapter consists of conclusion and a discussion of the study, followed by further research recommendations. CONCEPTUAL FRAMEWORK Attitude of internet users in Taichung toward online advertising on social networking websites Overall attitudes of social networking websites users toward advertisement Online Advertisements in the view of social networking websites users in Taichung in terms of: * Informativeness * Usefulness * Entertainment Value * Reliability * Product Value
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