tention. The advertisement also ought to be brief, precise and direct to the point to enable one get the intended information at a glance and avoid wordy phrases that make it monotonous and confusing.
This essay elaborates on the various aspects of advertising strategy that have been successfully used to promote Maybelline products and some of the challenges and shortcomings that Tom Lyle had to contend with while marketing the cosmetics. In my opinion, the advertising strategy is only advantageous to the business firm but for the consumers, there is need to take an extra step and carryout some detailed research from literature materials and internet sources about these products so as to get more insight and information before settling on the most appropriate ones to use.
The main aim of the cosmetics is to enhance one’s look but if the consumers will not take precaution and care when buying these products, then the result may be the direct opposite of their expectations as they may result in inflammations and defragmentation of the skin due to toxic ingredients. After doing this research work on cosmetics, I have become more enlightened about these products, their safety, channels of distribution and their marketing strategies and to this end, I prefer using naturally manufactured body lotions and highly minimize on makeup and other cosmetic products. In conclusion, the advantages that Maybelline make-up has over other cosmetics include: it is easy to use; its texture is brilliant and blends well with the skin tone ranging from light skin to darker complexion (Alberts 43).
The make-up does not contain heavy metals and harmful chemicals oil hence safe on skin. These attributes of Maybelline combined with effective publication and marketing has enabled it to stand out and have a command of the cosmetic market hence effective advertising strategy is a key to a successful business venture. It was through advertisements that Maybelline managed to generate an extensive network of customers both locally and internationally and stand out in the cosmetic industry. In 1937, the company extended its links to Canada, Europe, and South America among other nations across the world making it a global industry.
Alberts Wilber. Management of Cosmetic Firms, Journal on Marketing Strategic Models. 3.3 (2012): 23. Print.
The author did his research at Oxford University using data from the journals by Tom Lyle and other literature materials on cosmetics and makeup. He realized that the cosmetic industry is growing at an alarming rate and new players are proliferating in the market each day hence the need to devise effective marketing strategies to outshine other competitors. He demonstrated the various strategies used by cosmetic firms to market their products and how effective they can be when properly implemented.
Begoun, Paula. Mineral Makeup in Cosmetics. New York: Penguin, 2002. Print.
The author has a specialty in cosmetics and has published a series of books on cosmetics including Almay Clear Complexion Liquid Makeup, Avon Smooth Minerals Pressed Foundation, L’Oreal Paris True Match Super Blendable Makeup SPF 17, among many other related books. She explicitly explained in her book the chemical composition of Maybelline makeup and other facial makeups and the role they played in moisturizing and softening the skin.
DeNavarre, Maison. The Chemistry and Manufacture of Cosmetics. Boston: Van Nostrand Company, 1941. Print.
The author is a chemical engineer at the Massachusetts Institute of Technology and has done an in-depth research on chemistry and manufacture of cosmetics. It was through his research work that we realize all make-ups have a chemical composition in them which are far much from the natural and the same sentiments were echoed by pharmacist Park Davis who also did a great deal of research on dermatology.
Phillips, Michael. Skin Deep: The Truth About Beauty Aids. New York: Garden City Publishing, 1934. Print.
The author obtained insight from American Journals of Public Health and the Nation’s Health. He analyzed the impact 