Search Engine Optimization – What Is SEO?
The act of optimizing a webpage and/or website to perform well in the search engines defines Search Engine Optimization (SEO). Search engine placement practices and SEO strategies seek to improve the number and quality of visitors to a website from pages of organic search results. The position where your website ranks on search engines is essential to directing more qualified traffic.
If search engines cannot locate your website, you miss out on opportunities to connect with people who are actively searching for your products and services. Regardless of your website goals, search engines are a key channel through which most traffic originates.
SEO is offered as a single service or as a component of an overall website promotion strategy. Search engine optimization includes changing the markup of the site, web design, improving site architecture, and usability. SEO’s utilize a range of various search engine optimization strategies in order to increase the visibility of websites.