It is becoming increasingly apparent that sustained corporate success lies in harmony with a healthy society and environment.
At Process Street we also recognize the increasing priority adopting a sustainable business model should have.
In this article, we explain what a sustainable business is, why it is important, how it can benefit your business in both the short and long term, and how you can implement sustainable actions into your business. At the end of the post, we provide you with templates that act as aids to make your common business processes more sustainable.
- What is a sustainable business?
- Why business sustainability is important: The three principles of sustainability
- A model of sustainability: Three-nested dependencies model
- Case studies for sustainable business
- The short term benefits of a sustainable business
- How you can be a sustainable business
Let’s get started.
What is a sustainable business?
Sustainability is defined as:
If we consider sustainability in a business sense, business sustainability is the preservation of a business through time. This means infinite business success and profitability.
Who wouldn’t want that?
Despite the attractive outcome, business sustainability as a concept did not come about until the early 70s and was met with controversy. Publications such as The Limits To Growth addressed business economics beyond the profit and loss statement. This was the dawn of the green business model.
The green business model, or a sustainable business, consider social and environmental dimensions that envelop and interact with business economic development.
In short, to attain a sustainable business, environmental, social and financial demands need to be managed and regulated.
The green business model as a domain once attracted little attention. But there has been exponential growth in the number of businesses and organizations looking to minimize their social and environmental impacts. Many corporate giants, such as Wal-Mart, have named sustainability as a key priority, 