- Historic Sites
A history of the food reformers and cereal kings who made Battle Creek the center of a revolution in Americans eating habits
June 1957 | Volume 8, Issue 4
“Battle Creek, Mich, has a population of 21,647 persons,” said Jabs , a Chicago humorous magazine, “all of whom are engaged in the manufacture of breakfast cereals.”
“I spent a Sunday there lately,” continued the Jabs reporter, “noting that they had Grape Nuts, Grip Nuts (for commercial travelers only), Postum Cereal, Hullo Boena, Hello-Billo, Cero-Fruito, Shredded Wheat, Fruito-Cerro, MaIt-Ho, Flake-Ho, Abita, Tryachewa, Corn Crisp, Korn Kure, Korn Pone, Oatsina, Hayina and Strawina. …
“And it is surprising the amount of nourishment that some of these foods possess. A dyspeptic drummer who sat opposite from me at breakfast, and who from all appearances was not long for this world, ate three ounces of MaIt-Ho and one and one-half ounces of Griplor and then moving the automatic player up in front of the agony box, played ‘On the Banks of the Wabash’ until 12:59 P.M. without batting an eyeball.”
“You sit out on the front porch at night with your host,” said the Chicago Tribune , “and as the cigars turn into ashes he tells you of the fortune that waits the man who can invent a near cigar, full of near tobacco, which will look like a cigar, and smoke like a cigar, and sell for ten cents like a cigar, but which will not be a cigar at all, but some pure, sweet, wholesome combination of non-injurious ingredients, having all the characteristics of a cigar, but none of its harmful and debilitating effects.
” ‘Make the tobacco,’ the man says, ‘just like we have made coffee and breadstuffs of all kinds, retaining the good qualities and striking out the bad. There’s a fortune for the man that can do it. Somebody in Battle Creek will do it some day. Sure thing. He’ll make his million out of it in two years’ time or less.’ ”
A few from among the many cereal names which flourished for a time during the exciting first decade of this century may be cited as rep