I have category in my permalinks in the format - example.com/category/few-keywords for my WordPress blog. Now, the category itself is one of the keyword which can get repeated in the latter half to make it more readable for the end user. From the SEO and user's point of view, should I include the category keyword again? Examples:example.com/chrome/extensions-to-block-sites-in-chrome/example.com/chrome/extensions-to-block-sites/Which one of these is better? Will Google punish to have keyword twice in URL?
Will using a keyword twice in a URL hurt SEO?
seo;url;keywords
I would say before you think about SEO, think about website structure first.You can use your example 1 or 2, there will be no issue. Repeat in the page URL would be fine and even if you don't include that would be OK too.Note that having a keyword in URL is good but you shouldn't think too much about it and don't over do it.What I am hinting at is making it more meaningful and don't worry if you need to repeat it.If I had to create the URL then i would go like this:example.com/chrome/best-extensions-to-block-websites-in-google-chrome/Here, the category (/chrome) is short which is nice. I have increased the page URL a bit by having few extra words to make it more meaningful.Key Points:URL: Make it short but meaningful.If you need to increase the length but if that will be more meaningful then go ahead and do that.Don't worry about 1 or in worse case 2 repeats.Your intention should be to make it more meaningful.