I work for a non profit and we are currently trying to develop a system to measure and evaluate our social media channels (Facebook and Twitter).We would like to track a variety of social metrics, including, but not limited to: Twitter# of followers# of mentions# of retweetsFacebook# of likes# people talking about# of page viewsWe are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this?
Social media measurement with Google Analytics
google analytics;analytics;social media;metrics