I have a website where I have access to full server logs, which we download and analyze, and I've also set up a Google Webmaster Tools account, where I can check search results, referrals, site design issues... However, my boss asks me why I'm not using Google Analytics, since everybody else he knows is using them.I've tried explaining that server logs, properly analyzed, can provide roughly similar data than Analytics (n visits, segmented by countries, browsers...), and what the server logs don't convey (search results, inbound links) can be found in Webmaster Tools, but he won't listen.Am I missing out on something by not using Google Analytics? I did use it on another site a couple of years ago, and my impression was that it gave us pretty much the same data than a good log analyzer could (more or less: I know that they use different technology (Javascript vs. non-Javascript), and there are going to be differences due to that).
If I already have server logs & Google Webmaster Tools, do I still need Analytics?
google analytics;google search console