The VALS framework stands for(Values, Attitudes And Lifestyles) [and] is a proprietary research  methodology used for psychographic market segmentation.Is VALS still relevant, outdated or has it maybe been improved upon and taken a different form over the years?I'm trying to streamline identifying the right consumer category for a product that is always different (real estate).
Is the VALS framework still relevant to market segmentation?
social psychology;consumer psychology