So, i am currently writing something up for a college class. Problem is everything is hypothetical. I need some proof. I believe a first impression on a website is imperative so that people actually use it and in my case, buy your product or services as well.Basically I'm wondering has there been any studies that shows how a better web design will increase revenue for any kind of services? I don't just mean selling products like a T-shirt, but labor services as well. If someone wanted their computer fixed and searched for companies that can do so, will a first impression on the website help them make their decision to use your company? Are there any studies like this? White papers maybe?Thanks!
Do first impressions really count?
website design;marketing
It's a matter of common sense. Its basic human trait that man build their attitude to something/someone in the first interaction they have. There are several factors that lead to this so-called first impression. It's not always look. Its sometime a complex combination of the user experience in interacting with the site or the content itself. For a person who looking for information, what is more important is not design or look, but information itself. Some of the areas that can help in getting good impression are:User Experience.AccessibilityUsability.DesignSpeed.Content WorthinessSee also:21 things that influence in firstimpression - Vandelay Design First Impression through design -UIE A study published in BBCFirst Impression Count