My company provides web based services on long term (years) contract basis.My customers would regularly visit my website to access the updates about their account.But all my customers have noticed that my Google ads banners are showing up on most websites they visit, on top, sides and bottom.All my customers have agreed that they have never seen my Google Ads before visiting my website and subscribing to my service, recommended by someone or from printed flyers.Since I am targeting to make a trustworthy customer base initially, I am selling my services at rates my competitors can't match. So if a targeted customer is informed about my service, I am positive that they would go for it while its still on discounted rates.So I wanted google ads to show my ads to customers who are looking at services like mine, searching with my service keywords etc.Its a waste to show my already existing customers my company ads. Kindly please advise on how to set this right.
Google Ads targeting my already long term customers. How to fix this?
google adsense;advertising;google adwords;marketing;ad targeting
Its a waste to show my already existing customers my company ads.It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question.To combat segmenting with remarketing, lets focus on this part of the question:My customers would regularly visit my website to access the updates about their account.Perfect, I am going to assume there is some kind of standard URL structure in your 'account' section of your website. Let's say it's /accountIf there is a lack of global structure, then I would advise using a Custom Variable or firing an event like 'logged in customer' in-between two script tags on those pages or when they log-in.If you haven't already, integrate your Google Analytics accounts with your Google Adwords Account.In Google Analytics, create a new segment and in the Advanced segement, select Conditions. For filter, set it to Users, Include and the parameter for Page and set it to account or whatever the equivalent is. Note: Another good option would be Event Action/Label etc that would fire off when a user logs in.Name your segment, then hit save. Then, in your normal view right-click on your segment and select Build an Audience.Choose your Adwords account and set in the values for your Audience Definition.Adwords time. Log in to your Adwords accounts and select your campaign. (a) If it's a Search Campaign, select the 'Audiences' Tab. (a) Scroll down to 'Campaign Exclusions` and under 'Ad Group Exclusions' select your 'Interests and Remarketing', choose 'Remarketing Lists' then select your audience.(b) If it is a Display campaign, go to the 'Display Network' Tab and under 'Add Campaign Exclusions', select Interests and Remarketing. Same process as 7 (a).And there you have it, now your campaigns will exclude all visitors from your website who have been to the accounts section until the cookie expires.