So there is the new domain extension .co which was released recently. What do you think of using this domain for a website? Is the upside of getting a decent name outweighed by the negatives? I think the similarity to .com and .co.uk alongside the lack of public awareness of the extension would lead to a lot of people going to the .com/.co.uk domains of the same name. What are you views on it? 
.CO Domains. Worthwhile?
domains
GoDaddy and the Dot Co company are planning a SuperBowl ad. This gives the .CO extension a better chance to get awareness beyond the domainers' community (those who invest in domain names, but don't actually develop most of the domains into real sites).On the other hand I think there is a pavlovian reflex (no disrespect intended) for the very large majority of Internet users to go to the .COM by default. And that might be very hard to change. It comes from 10/15 years of Internet marketing history.I think it all boils down to two points (apart from the price of the domains obviously):will people remember your domain name?will they confuse it to the .COM?