On the page Google Analytic > Content > Site Content > Landing Pages.What does not set as a landing page mean?User's visit on the website must land somewhere, and that landing page must have a url. Am I taking it wrong?In the Traffic Source, Browser, Location, etc. sections, I totally understand why there is a not set listed. But for Landing Pages, it appears quite confusing, at least to me.
What does not set mean Landing Page on Google Analytics
seo;google analytics;landing page
According to GA's official support articles,If you see landing page = (not set), this is generally due to a visit with no _trackPageview hit included.This can happen if you have a visit with another type of interaction hit, such as _trackEvent, _trackSocial, or _trackTrans (Ecommerce), but no _trackPageview hit.To investigate, create an advanced filter that includes pageviews matching exactly 0. You can then apply this to the Content > Event reports, Traffic Sources > Social > Social Plugins report, or Conversions > Ecommerce reports. This will help you identify which type of hit is causing the issue.Often, the cause is:A profile filter filtering out specific pageviewsThe omission of the _trackPageview code call on the website