I manage a number of sites for an Agency, and in pretty much all of them I see huge differences in the Search Queries data that you get from Search Console, vs. the integrated one you get in Analytics, after adding the Search Console account.Everything is different, impressions, clics, CTR, avg. position. On one site in particular, Search Console reports a total of 687,137 impressions, whereas the same Search Console account added in Google Analytics says 2,258,182 impressions. What gives!!!Does anyone else have this issue?
Google Search Console vs. Google Analytics Data Difference
seo;google analytics;google search console
We all are facing the same situation while the answer is very simple. I am putting the my experience with discussing with few analyst Guy regarding the same.GWT (Search Console) - This data directly comes from the Google Search repository databases.&GA (Google Analytics) - This data only counts when your GA Script loaded successfully into the browser. (Clicks, Sessions, etc)It happened because of the data reflected into account API with different sources.