I'm looking for a social media guide that would talk me through all the different steps involved with setting up social media for a new website (e.g. how to create accounts on the main social media like Facebook and Twitter, how to get new fans/followers, highlight the things one should avoid doing...) The guide should primarily cover the startup phase of a website, and ideally be in PDF or other printer-friendly formats. Google returned a lot of results for social media guide startup, none of which really stood out, hence the question on Pro webmasters.
Social media guide for web startups
social media;social networks;startup;guide
I know O'Reilly has a book about this.http://shop.oreilly.com/product/0636920020424.doAlso, there is a ton of good info on SeoMoz about these kinds of topics.I'll say this though.  We are in the middle of the redesign of our site.  I told the designer to not worry about ads or social media.  I don't regret it.  Design for the user first, add the social elements later.