I was observing Google results for months to determine if pop-up ads have a negative impact on SEO. Regarding my observations, sites without pop-ups usually get ranked better. Actually, that doesn't really prove anything since most of sites without pop-ups have better content too!Anyways, does anyone know the effect of using pop-ups in regards to SEO? Can Google or other search engines find out if your site uses pop-up ads? Do they run JavaScript for this purpose?
Do pop-up ads have a negative impact on SEO?
seo;search engines;javascript;advertising;pop up
According to a Matt Cutts 2012 post, sites with a lot of ads above-the-fold, meaning before the content, can be penalized. However, a normal amount of ads and a content rich site won't suffer. However, they recently made updates for mobile search and said to avoid download apps pop-ups or you'll lose mobile search rankings.Reference : http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html