Let say I've a blog and a medium.com account. Now, I use an API and syndicate all my blog content to medium.com with rel=canonical tag.Does this helps in Brand Reputation Building? Does this helps in Link building or it passes any links to the original blog because it is using rel=canonical. 
Does Content Syndication to a Microblogging websites help in Link building?
blog;canonical url;link building;rel canonical;syndication