I am using Piwik to monitor web stats and have noticed that it appears like some users click a link to my site and then close it before the page has even loaded. I have based this on the fact that Piwik has recoded the site load time and displayed this rather than the time on a specific page. The load time is always less than a second so I can't believe people are that impatient.The majority of this traffic is coming from Facebook ads so the other thing to think of is how many people may click them by accident and be quick enough to close the tab or window before it's loaded. I would guess it's not that many.How else could these type of stats be recorded? I have a lot of traffic with these characteristics and understanding the problem could save me money on all the clicks that seem to never even see the page.
According to Piwik, many Facebook users appear to exit before page has loaded
facebook;advertising;load time;piwik