People may have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. Is there a block when it comes to buying things online?If so, why?Is there a name for this phenomenon?Is so, how can someone selling something online (e.g. an online service provider or a software company) get around this and make customers less hesitant when shopping online?
Bias towards purchasing tangible vs virtual goods
terminology;decision making;economics;consumer psychology