I wanted to know if there was a studied concept/term for the notion that too much exposure (in terms of sensory stimulus) towards a bad idea/thing (eg. say drinking) in a normal connotation can make the idea look less bad and more normal.Eg. If a person keeps getting a lot of jokes etc. on a group chat (say, Whatsapp) or in his/her Facebook feed etc. about getting drunk, and the jokes are somehow glorifying this behavior (eg. 'I am an introvert, but when I bring in the drinks, I attract everyone' (I know, bad joke)). So getting a lot of such input toward a hazardous behavior may entice a not-so-heavy drinker to go full blast, because (s)he may start thinking that this is very normal and probably even fun. This is just an example, this can be thought for many other hazardous behaviors.  So my question is that has such behavior been studied, and is this somewhat true?
Concept for 'too much exposure to a bad idea can make it seem normal'?
cognitive psychology;social psychology;perception