I recently made took over a site that had basic html and converted it into a dynamic php site. One of the features is 'pretty URLs' i.e., city-events.html is now simply events, and I'm curious as to what to do with the old pages.Right now Google is reporting 19 soft 404 errors for the non-existing pages. Should I make 301 (Permanant) redirects for each of the old pages?Would it be better to use a 410 response to eliminate the pages (and would this hurt existing page rank?)Or should I leave them as is (redirecting to a user friendly 404 page) and let Google figure it out?I'm worried about the site's rank because it dropped from 1st to 17th in Google.
404s, 410s, and site re-designs
seo;google search;404;410 gone;soft 404
If you have consolidated information, you will need to redirect (301) from the old pages to the new, consolidated page.A good rule for redirects is to redirect to the most appropriate alternative page. Never mass-redirect to the homepage.301 redirects pass on approximately 1/10th of your page rank, which is better than the 0 passed along from 404s.Your ranking drops could be because the pages went from specific and optimised to more general with less on-page optimisation.