Let's say I want to build just another voucher code website (don't worry, I don't) and also I'd like to categorize my listed shops. What would be the best URL structure?My ideas are as follows:Idea 1:www.example.com/voucher - overview of all shops with codes (with  pagination) www.example.com/voucher/shoes-c1 - filtering by category,  ID 1 (c1) www.example.com/voucher/amazon-s1 - the important  landing page, ID 1 (s1)So maybe you have seen that I would use s or c to determine weather it's a shop or a category.Idea 2:www.example.com/voucherwww.example.com/voucher/cat/shoes-1www.example.com/voucher/amazon-1Idea 3:www.example.com/voucherwww.example.com/voucher/shoes-1www.example.com/amazon-1This looks clean to me but I would lose the voucher keyword at the most important landing page.Idea 4:www.example.com/voucherwww.example.com/voucher/shoes-1www.example.com/amazon-voucher-1I've read very much on the internet about this topic and there are so many different opinions. Some people say that a keyword is important. And some other will tell you that the important pages should be as close as possible to the TLD.So what's the right way?
SEO - link closer to TLD vs. folder structure with keyword
seo;google;ranking;google ranking