I built a small static website for my dad's business, but it's on the second page of Google search results when you search for the business name.The business name is not common and it's not short, so there is no issue with the generics. The results that are appearing before his website are websites that serve as electronic versions of local business phone books (e.g. White Pages). Obviously we would like our website to be on the top of the list, ahead of these directory website pages.The problem is that our website has pretty much no text, it's mainly just images (showcasing my dad's work) with one page of text (a company profile).I realise that text is really important for SEO, but there isn't really anything we can put up there without waffling on. The photos of his work speak for themselves.I know we won't be able to rank highly for generic search terms (because of the lack of text), but can we at least top the search results for our full business name?If so, how?Update 1I will be taking @closetnoc's advice, but then I realised that I can also get in contact with these directory websites who have pages on my dad's company and update their listings to include a link to our website.The incoming links should help our SEO, as I'm pretty sure most search engines rank largely based on incoming links (from external sites).
Top the business name search ranking
google search;business
We got a question like this recently where the OP gave the business name which consisted of highly competitive terms. Short of searching for the business name in quotes or using the site: search directive, there was no reasonable way for the business name to compete.Given that, there are things you can do.Use schema.org mark-up for the business contact information. Make it easily found by traditional means such as an About, Contact, or Company Info page. Of course you can also use this mark-up in the sites header or footer. This is step one for site branding.You already said that content would also help and you are right. I created a single page for my Mom's weekend antiques sales events. It was one page and it included directions, lists of what can be found, etc. I understand not knowing what to say, however, there is plenty to say- it just has not occurred to you yet.You could talk about the craftsmanship, process, finishes, the industry, who knows(?), but there is always something to say. The more appropriate content you can create the better. It does not have to be verbose, just enough to compete in search. And that is the important part.Until you begin competing in search, Google is always going to find other sites that outperform yours for the SERP results even for searches you feel should be exclusively yours. The good news is that you do not need much, just enough.