The ad company that I use, publishes ads on my website is now offering a new ad type that is a big ad in a lightbox with a big close button and ad also closes if the user clicks outside the ad (lightbox).The ad company says that it won't hurt website traffic at all and I can produce up to 12 times more revenue. well in the past 5 days that I have activated this type of ad the revenue has increased about 4 times but I worry if it has a negative effect on my website traffic specially as it show up every time that page refreshes.
Does lightbox ads hurt website traffic
advertising;traffic