Having recently read Freakonomics I was particularly interested by the idea of the responses of a community to incentives - as an example, the tale of a school which tried to introduce a financial penalty for picking up children late, which inadvertently had the opposite effect, as it nullified the previously existing (but largely invisible) social penalty.Is there a general theory for this kind of interaction of incentives with community? If so, what is its name, and where could I read more about it? I'm interested in books and papers on a variety of levels, from popular accounts ( la Freakonomics) to textbooks to research papers.
What is the field that studies community responses to incentives?
terminology;reference request;social psychology