I currently have Google Analytics on my site, and one of it's useful functions is that it gives me a nice breakdown of all the search terms people are using to search my site (my site has it's own custom search engine).However, I've recently noticed that it seems to treat two identical searches with different case as two different search terms. For example: I have both banana and BANANA listed as two separate search terms, each with their own counts.As I'm sure you can imagine this can get quite annoying when trying to track what users on my site are searching for...So is there some way to fix this, or is it a bug?
How to tell Google Analytics to ignore case in Site Search Terms?
google analytics;search engines
You can create a filter. A custom filter allows you to manipulate Google Analytics input data, such as the URL or the query string. You can downcase the incoming URL, in this way the query string will always be lower case and Google Analytics won't duplicate the searched term.