I've been working on a site for a new company that is in the tactical gear/survival gear niche and have ran into a hitch with the keywords that Google ranks for the site.Namely 4 of the top 5 keywords aren't content related at all, and are elements/functions of the site. The top 5 are as follows:TacticalCartCompareWishlistQuick (from a quick-view function on the site)My question is how the heck can I avoid this issue? Or CAN I avoid this issue?
Unwanted Content Keywords registering by Google
seo;google search console;keywords
The content keyword list in Google Webmaster Tools measures which keywords are used on the most pages on your site compared to other sites.  So if you have a shopping cart on every page of your site, you will have cart in your content keywords.  Words like the don't show up in the list because most sites have them on every page.As long as this list doesn't have spam words on it, it isn't hurting you.   Google says that you should watch this list to see if your site is hacked.  If you see viagra on this list, then you know there is a problem.The words on this list don't indicate what you are likely to rank for.  Google's relevance algorithms are much more sophisticated than used on many pages of your site.   The relevance algorithms take into account:If the word is used in the titleIf the word is used near the beginning of the titleIf the word appears in headingsIf the word appears multiple times on the pageIf the word is used in inbound anchor textIf users click on your site Google puts it in the search results for that termThe content keywords don't appear to factor in any of these other relevancy factors, just how many pages on your site use the words.I've tried adjusting the words on my site to make this content keywords list more accurately reflect the thing I would like the site to rank for.   In my experience, doing so doesn't help.   Using a word on more pages on my site doesn't seem to help my rank better for those keywords.  Removing irrelevant keywords doesn't make the remaining keywords rank better.Bottom line: don't worry about the content keywords unless there is spam listed.