I am trying to create a report based on 2 events in Google Analytics. Event A is triggered when a user views a contact form and Event B is triggered when the user submits the form.What would be the best way to create a report which displays the conversion rate based on the data received from Events A and B above?So basically the percentage of users that viewed the form and then went on to submit it.
Google Analytics - Create custom report based on 2 events
google analytics;analytics;universal analytics;analytics events
Where do people view the contact form? In a specific page or in lot of pages?After the submission do they see a thank you page?In that case you should use Funnel when creating an event. And you'll find reports under Conversions -> Goals -> Funnel Visualization.The other solution is to create a segment where you include all the people that converted Event A. Then, activate that segment and look at Goal Overview for Event B or make a Custom Report.