My client's website has just reached spot 1 for the most valuable keyword. We acquired the domain that was at #1 spot. It's a keyword domain (targetkeyword.tld). Just wondering what would be the best way to make use of it. A permanent redirect or a single page that hyperlinks to the brand website?Should I be concerned about anything negative associated to this keyword domain (poor backlinks and the fact that this website was down for about one month)?
How to utilise a newly acquired keyword domain to contribute to an already existing healthy website?
seo;domains
A domain name that is just the keywords you optimize for is generally called an Exact Match Domain (EMD).   In September 2012, Google launched an algorithm that prevents EMDs from ranking very highly (or at least, not as highly as they once did).Your choices for an EMD are:Use for your site and redirect your old domain name to it.Use your existing brand URL, and redirect the EMD to it.Create a new site on the EMD.Google seems to love sites that build brands and value EMD much less than it used to.  Given that, I would be very wary of trying for option #1.Option #2 would be good if the EMD gets type in traffic.  Otherwise it won't get additional traffic.Option #3 could be good as long as you don't duplicate content between the sites, but it is a significant amount of work.