How does a site's Bounce Rate factor in SEO? When I ask this, I am speaking of a site's bounce rate and how it affects the ranking of the website. 
Bounce Rate and How it Factors into SEO
seo;bounce rate
Bounce Rate is a major factor in how Google gauges user satisfaction with your site. A higher bounce rate can indicate dissatisfaction or satisfaction. Confused?Some sites answers the users question immediately. In this case, a high bounce rate is good. Data driven sites are good for this. Still over-all, you want to reduce your bounce rate, and increase time spent on site, time spent on page, number of pages read, and returning visitors as much as you can. For blogs, you want your bounce rate as low as possible, but for these site rank type of sites, a higher bounce rate is a good indication of user satisfaction. In this case, Google measures satisfaction by whether or not a user clicks on another SERP link.User satisfaction is paramount to Google. The reason is simple. Satisfaction with search results is how Google makes it's money. If your site appears to satisfy users, then Google wants to put your SERP links at the top of the list. And bounce rate is one of the few most important metrics that Google has.