Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says 7.004,70 For the same period in Analytics it says 7,912.97 under Acquisition > AdWords > Campaigns in the Ecommerce Revenue column. Why is this different when the source is the same, being ga('ecommerce:addTransaction') data?Is it related to attribution models? What is the default attribution model of AdWords and Analytics? I would have thought AdWords might use an attribution model favouring AdWords, hence ending up being higher than Analytics, but it's the other way around here. Where will I find the source of this discrepancy?
Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?
google analytics;ecommerce;tracking;google adwords