Say there are two companies operating in the same industry: www.companya.com and www.companyb.com. Company A has acquired some backlinks over time. Company B acquires company A and decides to only use its URL. It forwards properly all links from www.companya.com to www.companyb.com.Will company B benefit from the backlinks of www.companya.com through the redirection? Is it worth the effort from a backlink perspective only?
Are backlinks transitive when old URL is forwarded to new URL?
url;301 redirect;backlinks
If 301 redirects are made, the www.companyb.com website benefits from the backlinks of www.companya.com.However, you lose a little bit PageRank (so a little bit benefit) through the 301 redirect.And indeed, from backlinks perspective, it's worth your while to implement 301 redirects. It's even recommended for backlinks and users.