I work in Social Science Research (Management)In my school, Likert Scale is extensively used to measure attitudes.(Strongly disagree to Strongly agree). So, I kind of assumed that it's an absolute standard.But recently, while I was reading material on designing surveys, I came across the argument that highly criticized this format of response categories, owing to a tendency called acquiescence response set.I'm working on my questionnaire and have drafted several questions that measure the attitude of respondents related to an information system. Ex: The system provides accurate information. (strongly agree, Agree, Neither, Disagree, Strongly disagree)My question is - what are the alternative scales I can use to measure the attitudes of the respondents? what is the more reliable way to measure attitudes?
Survey Questionnaire design - What are the alternatives to Likert scale in measuring attitudes?
measurement;attitudes