On a lot of websites, I find a section with heading Frequent Searches leading to this page . Such section contains the main keywords of the page repeated in multiple combinations. Is this used to assert the anchor texts or keywords of the page to search engine crawlers ? Or is it only to help human viewers of the page to find that page again through a search engine next time ? Generally such a section is present at either the bottom of the page or at the side of the page. Example : Open below link on Desktop browser https://www.zomato.com/pune/barbeque-nation-jm-road# Go to the bottom of the page ( Ctrl+f for FREQUENT SEARCHES LEADING TO THIS PAGE ). That section contains below words with all of them being hyperlinks pointing to the above page itself. barbeque nation, bbq nation pune, barbeque nation pune rates, barbeque  nation deccan pune, barbeque nation menu
Frequent Searches leading to this page  SEO significance
seo;keywords;anchor