The company I work for sends a marketing email at least one time per week using Mailchimp's email service.  All of our subscribers are opt-in active customers and our emails are not spammy.  There is an above average text to image ratio, and copy does not contain 'spammy' words.However, we've recently started noticing that our emails are being filters to spam significantly more often.According to Mailchimp, by using their internal authentication our campaigns will pass SenderID, SPF, DomainKeys, and DKIM checks.What else can I do to reduce the likelihood of our emails going to peoples spam folder, and Gmails promotions tab?Email HeaderFrom =?utf-8?Q?The=20Bouq=27aneers?= Mon Mar 24 12:39:14 2014X-Apparently-To: theodore.boulard@yahoo.com via 98.136.214.242; Mon, 24 Mar 2014 19:39:15 +0000Return-Path: <bounce-mc.us4_17409995.559249-theodore.boulard=yahoo.com@mail138.us4.mcsv.net>Received-SPF: pass (domain of mail138.us4.mcsv.net designates 205.201.128.138 as permitted sender) IHRyb3VibGUgdmlld2luZyB0aGlzIGVtYWlsPyBTSE9QIEFMTCBDT05DSUVS R0UgU0VSVklDRSBHRVQgRlJFRSBCT1VRUyBTSE9QIENPTkNJRVJHRSBGUkVF IEJPVVFTIERPVUJMRSBVUCAmIFNBVkUgVXNlIGNvZGUgIkJVWTJHRVQyMCIg YXQgY2hlY2tvdXQgRGlkIHlvdSBrbm93Li4gVGhlIGp1aWNlIGZyb20gYmx1 ZWJlbGwgZmxvd2VycyBjYW4gYmUgdXNlZCB0byBtYWtlIGdsdQEwAQEBAQN0 ZXh0L3BsYWluAwMwAgN0ZXh0L2h0bWwDAzM1X-YMailISG: tsr6Z3gWLDuDWnRFocC4J9MhIkx2qKNSex7ftoHa_Xxr3dt6 4M0t_Z3OSDy02EtPy.yUQzKa.uDGQcOnlMgZudlj.jPsvBrk73m9T_SZjJYd CNjlwwxl8uu7r0vTOyCCrTP3hmzFX4UDeXMTbc85H6QWWBX5snMpYM5.A9Xy k0g5dDkd.3RGmwp0YED65dib5tHBT.954qHcdgoR9KzDPqXXoItn_gmbmSG4 prKzp0on1aiTrrs0UQnHNJmzdc4DgqAnqLlA.fh6g94nTwbjSvhRauFmQJOe KtBk5jf_Dr7AJw80Zul7KJIkAB8jeLbiMq0RZ_pmrvdZZ9y_HXZlVWIKrWmW Dxyb4hIHUzXHz.7xmmuL4ZCztVofnRuLYJQKWATUOSPe7sIHycPp9qgih8iN abW3W9._k9ymWMs.trVC7NxP5iJTtq994Zp25IP0pqOJxFQZ8y9IqDqFWFpz dHGe_3FcUpI5pVxPt4JpDH16clMudIWSUE3_heLS4aC_0D3Vxf5zZC1yMC3C 0Q5oWybQFGAXmP9sgBw6HNIxaInuMYsVOkMxIQPzCs2rAjDfTNcLywK.k_ZS rY_1EpAv476e0ul_8MSxCEWeFY4NvCElQh8kbtTZTFuCvcZbFgIvhMHrhUJ8 WTP1om0ttzQriZ5HdDJQxfM1UOOUom2W.lj5aicjCjvxNb7Ia5bRq7o3NAwm aku0LhTM2YhGRmVD5jEVSM5Wk2rqpRQ7JxgT8vs1uNeVIl9347dmch92BgxD AauYKRHihzaU_kE7XGW_k8F42D6XbJ4IhydGJW8NA_iCveJZSBfETypwQW1_ U0GbF84Kqs_q3AC1gDX2tDSxLUZr7o3P52iKJez0qRJLWFbBVtu8hksGj47z Seo0.F5zVr0IWCy79qifaeKlSYBMQ2m3dhTNf0dIpfZAKgB7ZRe5cr1WDn7f W7Tcz01rvBttwove4wwq7Xsx6Co16EFcVirDNR36ocHJhy0sYV2s.NG8F2f8 _FFJnlVV40zKaACixeSutQi4mx5Nyi5XfIK8MNQgNmr1utdPYLWiTQQjZIEe RGvM8T_IfT0URT3nACiprZLugd2QQ4jUDkuvxX4bBWxcMr25qjadz94qZdk6 RUpwhdk6PStDTEkwlbObMeNnE8auYXIxpBNF9RgNvmuPOSdxwDJ5ZAl6rdVH wwn5Oj2ZZoOait28lBW6W248odLmtwGjHcuCi1tFBdurO8qxUm8Ys_qyWOif n9fISWZ9YWlhPHEoGqKvG9uirJwslO76RxSXeoPkkoiEBbAMJGFE8w3dKI57 ltxLWaAaPRqgtzOt10doXNSTGYpRJGNLRdHbFiJjB_uBCe3o79IxZc.GJw3D GPhyZZeLHUvakWQCsOe6TicR5wveYffix9BS6eSIs5.TQ6HO65O4KgfU1s5a F2KhsKnJrcH7P1Sdf1.cWRqhTsUW8Kt5S.dU.mIJfIBz05bziLrwmX9RNARZ GIDDASdA3xVjQcTaHN.cYvLwkBMIwpvCJqcxCoJWvWOTxdaGAwEnzM1lSgjp I_QZMajgZliAaCMTJho.4WmujixJr5hBA3jVdOq6.__H8.d1U5fjAmzeclMk M8A.nZZz6QpTRSAEpoxETFlaQCarVmWebEs67vxKyjXhBwkvD70dCJDJqGlT zHY1NXgSuKs_HCTPhYcmoXr0WTjviz4r3woUlAFBDv3uBTKJmdKn6df3UjB7 r4tBr8ZSxho1War4QEzXs2Pjizx77.oDWzz_0tXP2Ult6yu3sU3D3QTlxKiW WtEe25oZLY4wV_VId_Qft5S0.51vLb4UHCAcK1DQIngq_vUvgkxs3kH.6TCD SS_7bPNvS22vphSDYJQB8kHKuFNJ_sr5pnjsnLmqQIWrqeA2mK52sPUTNPCn v7yavzOaY_1K4spod2qylk2F0gOTNFyqzRA8iasaLw--X-Originating-IP: [205.201.128.138]Authentication-Results: mta1290.mail.bf1.yahoo.com  from=mail138.us4.mcsv.net; domainkeys=pass (ok);  from=mail138.us4.mcsv.net; dkim=pass (ok)Received: from 127.0.0.1  (EHLO mail138.us4.mcsv.net) (205.201.128.138)  by mta1290.mail.bf1.yahoo.com with SMTP; Mon, 24 Mar 2014 19:39:15 +0000DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=k1; d=mail138.us4.mcsv.net; h=From:Reply-To:To:Date:Message-ID:List-Unsubscribe:Sender:Subject:Content-Type:MIME-Version; i=service=3Dthebouqs.com@mail138.us4.mcsv.net; bh=bObuRS8aqvaGI3hZvjmTUJYN9IM=; b=dnjPuCCBGBcw3KCFi1zCCngxZFoqqR5A6wP9qid2ay0VB6C60wp0k12wiXBfnSAM5dZjy74SxIhu   eArkLqMjbpGOGW6y/dDNDNwxCYZz1BarKRptNjX56kkO93lPDAxASq0iNpxQbILAaAQrkWzAJbh0   r7+z7EyCI+6HSv9eNgs=DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=k1; d=mail138.us4.mcsv.net; b=NRK0hrLVYnqs0t5dploysMvTOF9sij70v6O6ROg/El5qDTGnoOnMvqbaJXaqvNZ9tXW38ip4+es8   RCv5UV+s5y0ODX5ZQTKHp9aEWlEaK13z5bjiIxsfrcMjnD5RvaMxxaMSXXr7NsR8g2o26ORBkw9M   DY3vYdB8EteGo4VpmRk=;Received: from (127.0.0.1) by mail138.us4.mcsv.net id h624u6174lge for <theodore.boulard@yahoo.com>; Mon, 24 Mar 2014 19:39:14 +0000 (envelope-from <bounce-mc.us4_17409995.559249-theodore.boulard=yahoo.com@mail138.us4.mcsv.net>)From: =?utf-8?Q?The=20Bouq=27aneers?= <service@thebouqs.com>Reply-To:  <us4-845b9b6174-ed7573511d@inbound.mailchimp.com>To: =?utf-8?Q?=3C=3C=20Test=20First=20Name=20=3E=3E?= <theodore.boulard@yahoo.com>Date: Mon, 24 Mar 2014 19:39:14 +0000Message-ID: <e9c7499aeda15720c6e28fa94.20140324193906@mail138.us4.mcsv.net>X-Mailer: MailChimp Mailer - **CIDa9958ea379**X-Campaign: mailchimpe9c7499aeda15720c6e28fa94.a9958ea379X-campaignid: mailchimpe9c7499aeda15720c6e28fa94.a9958ea379X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=e9c7499aeda15720c6e28fa94&id=a9958ea379&e=X-MC-User: e9c7499aeda15720c6e28fa94X-Feedback-ID: 17409995:17409995.559249:us4:mcX-Accounttype: pdList-Unsubscribe: <mailto:unsubscribe-e9c7499aeda15720c6e28fa94-a9958ea379-@mailin1.us2.mcsv.net?subject=unsubscribe>, <http://TheBouqs.us4.list-manage.com/unsubscribe?u=e9c7499aeda15720c6e28fa94&id=6f70b006f7&e=&c=a9958ea379>Sender: The Bouq'aneers <service=thebouqs.com@mail138.us4.mcsv.net>x-istest: yesSubject: =?utf-8?Q?=5BTest=5D=20=5BTEST=5D=20Spring=20has=20Sprung=20Reminder?=x-mcda: TRUEContent-Type: multipart/alternative; boundary=_----------=_MCPart_1211447354MIME-Version: 1.0Content-Length: 41034Isnotspam.com Test ResultsSPF Check : passSender-ID Check : passDomainKeys Check : neutralDKIM Check : passSpamAssassin Check : ham (non-spam)Details:HELO hostname: mail94.us2.mcsv.netSource IP: 173.231.139.94mail-from: service@thebouqs.comAnonymous To: ins-i5vpjpax@isnotspam.comSPF check details:Result: passID(s) verified: smtp.mail=service@thebouqs.comDNS record(s):thebouqs.com. 300 IN TXT v=spf1 include:spf.protection.outlook.com -allthebouqs.com. 300 IN TXT v=spf1 mx include:_spf.google.com ~allSender-ID check details:Result: passID(s) verified: smtp.mail=service@thebouqs.comDNS record(s):thebouqs.com. 300 IN TXT v=spf1 include:spf.protection.outlook.com -allthebouqs.com. 300 IN TXT v=spf1 mx include:_spf.google.com ~allDomainKeys check details:Result: neutral (message not signed)ID(s) verified: header.From=service@thebouqs.comSelector=domain=DomainKeys DNS Record=DKIM check details:Result: passID(s) verified: header.From=service@thebouqs.comSelector=k1domain=mail94.us2.mcsv.netDomainKeys DNS Record=k1._domainkey.mail94.us2.mcsv.netSpamAssassin check details:SpamAssassin v3.3.1 (2010-03-19)Result: ham (non-spam) (0-1.9points, 10.0 required)pts rule name description-0.0 RCVD_IN_DNSWL_NONE RBL: Sender listed at http://www.dnswl.org/, notrust[173.231.139.94 listed in list.dnswl.org]-0.0 RCVD_IN_IADB_UT_CPR_MAT RBL: IADB: Sends no material under Utah'sCPR[173.231.139.94 listed in iadb.isipp.com]-0.1 RCVD_IN_IADB_DK RBL: IADB: Sender publishes Domain Keys record-0.0 RCVD_IN_IADB_SENDERID RBL: IADB: Sender publishes Sender ID record-0.2 RCVD_IN_IADB_RDNS RBL: IADB: Sender has reverse DNS record-2.2 RCVD_IN_IADB_VOUCHED RBL: ISIPP IADB lists as vouched-for sender-0.0 RCVD_IN_IADB_LISTED RBL: Participates in the IADB system-0.1 RCVD_IN_IADB_SPF RBL: IADB: Sender publishes SPF record-0.0 SPF_HELO_PASS SPF: HELO matches SPF record-0.0 SPF_PASS SPF: sender matches SPF record-0.4 RP_MATCHES_RCVD Envelope sender domain matches handover relay domain1.0 DK_SIGNED DK_SIGNED0.1 HTML_MESSAGE BODY: HTML included in message0.0 BAYES_50 BODY: Bayes spam probability is 40 to 60%[score: 0.5000]0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarilyvalid-0.1 DKIM_VALID Message has at least one valid DKIM or DK signatureX-Spam-Status: Yes, hits=-1.9 required=-20.0 tests=BAYES_50,DKIM_SIGNED,DKIM_VALID,DK_SIGNED,HTML_MESSAGE,RCVD_IN_DNSWL_NONE,RCVD_IN_IADB_DK,RCVD_IN_IADB_LISTED,RCVD_IN_IADB_RDNS,RCVD_IN_IADB_SENDERID,RCVD_IN_IADB_SPF,RCVD_IN_IADB_UT_CPR_MAT,RCVD_IN_IADB_VOUCHED,RP_MATCHES_RCVD,SPF_HELO_PASS,SPF_PASS autolearn=no version=3.3.1X-Spam-Score: -1.9
Reduce likelihood of Mailchimp email campaign going to Spam
email;spam;spam prevention;filtering;mailchimp
To be honest with you I would like to think that Mail Chimp will have spf records and domain keys etc all sorted out and generally keeping the reputation of their infrastructure clean.Hence I would imagine this will be issues with your content and interactions from your recipients.A couple of things I have noticed straight off.It looks quite image heavy there are spam rules regarding the balance of images to text.My understanding is that spam filters cant check what is on an image hence is one preferred route for spammers to use.  You can apparently fill the images alt text with a couple of relevant paragraphs to circumvent this.  But make sure you dot just use the same paragraphs lots as this will look like duplicate content.In addition to this there are a bunch of online tools that can check for spammy characteristics of your message.  Such as - http://www.emailspamtest.com/http://isnotspam.com/Also an issue we had was people who no longer wanted our emails just junked us.  This is really damaging for your reputation its much more preferable that they unsubscribe.  We moved our opt-out link to the top of our email and made it prominent rather than in the footer text and we belie that this helped.Also the frequency and relevancy of your email messages to your users will also affect the number of times you are junked.Deliverability will always remain somewhat of a dark art though - good luck!