I have a website running Adsense. According to Google Analytics, most of the revenue is from mobile visitors. Currently the website does not have a mobile version and does not sport a responsive/adaptive layout. I plan to create a mobile version of the website (I care about my users), but I fear that this would negatively affect my revenue (I care about that too!).I wonder what are your thoughts on this, thank you.
Should I create a mobile version of my site if my Adsense revenue is mostly from mobile visitors?
google adsense;mobile;advertising;revenue
I disagree with my friend mickburkejnr:I would build a simple mobile version to one specific mobile (say iPhone) and use the user-agent to decide if to redirect the user to that version. Then, I would run A/B testing to check the efficiency of the mobile version website - if it generates more revenue, I would go on and continue developing mobile-version that will support more devices!