I need to create an AdWords ad that: 1) Passes all the standard tracking info (source, medium, campaign, term, etc.) to Google Analytics, and 2) Also passes the same utm codes to my Lead Management system (LM) via utm codes on my tracking url which I place in the Tracking template field under Ad URL Options (Advanced). I've got pretty close with the setup below, but... I have added explicit utm codes to the Final URL in my GAW ad and made sure they match the Final URL that my tracking url redirects to (a landing page with a lead capture form). That seems to take care of passing basic utm data to GA except I'm getting {keyword} and not the actual keyword that triggered the ad (eg pest control) which is what I want. The explicit passing of utm codes to my custom LM system does work 100% inc. passing the actual search term vs. {keyword}. I need the keyword in my custom LM system so I can track the lead through to sale and compare/rank keywords by actual sales $ vs. lead/transaction count.Bottom line, if I can get GAW to pass the actual search term to GA via the Final URL (or another way?) I think I have what I need.Thanks for any suggestions.BACKGROUND INFO:Google AdWords setupFinal URL = LM Final URL = malcolmlewis.com/pest-control?utm_source=xx&utm_medium=xx&utm_campaign=xx&utm_term={keyword}Tracking Template = LM Tracking URL with utm codes appended = https://contactus.com/tracking/campaign/d285c760-c3c5-4b18-8fa9-2f0e76458a6c?url=http%3a%2f%2fmalcolmlewis.com%2fpest-control%3futm_source%3dgoogle%26utm_medium%3dppc%26utm_campaign%3dgoogleppcq42016?utm_source=xx&utm_medium=xx&utm_campaign=xx&utm_term={keyword}LM Campaign setupTracking URL: https://contactus.com/tracking/campaign/d285c760-c3c5-4b18-8fa9-2f0e76458a6c?url=http%3a%2f%2fmalcolmlewis.com%2fpest-control%3futm_source%3dgoogle%26utm_medium%3dppc%26utm_campaign%3dgoogleppcq42016Final URL: malcolmlewis.com/pest-control?utm_source=xx&utm_medium=xx&utm_campaign=xx&utm_term={keyword}
How do I get full tracking data in Google Analytics *and* pass utm codes to another tracking system via my tracking url?
google adwords;tracking;utm parameters