In my Google Analytics, I have a Goal URL defined for an exact match of a thank you page. When I view in my reports under Conversion > Funnel Visualization, it says at the bottom of my report that 27 people completed the funnel and saw the thank you page. However, when I look at my content report and check for how many unique visitors saw the page, it says 38. It also says 38 when I click goal flow under the conversions reports. Shouldn't the numbers all be the same? Anybody know why it's not?
Google Analytics Goals Not Adding Up With Goal Funnel
analytics;goals