I'm managing an interactive community website for a video game.The video game is about cards which are bundled as decks. One can construct multiple decks with different cards. The website I've built allows to build & share such decks.The website name actually includes the word decks.One problem I see is that the majority of users is calling decks builds. Analytics is confirming this.So my problem is: the competition is using the word build over and over again while I'm using deck. And as I said build is apparently the preferred (even when wrong) term.I don't want to lose rankings / want to improve rankings to my page with the term build.The actual question: what can I do to teach search machines that deck and build are synonyms in my case?I've already used both terms as meta keywords like<game> decks, <game> buildsWhat I don't want to do is using the term build on my actual page since it's kinda contradictory with decks in the site name/domain
How to improve SEO for synonyms?
seo;keywords
Synonyms and plural versions of words are not needed. You do not have to tell search engines what they already know. The schema.org mark-up would be correct to use for something that is not normally recognized by the various ontologies that exist.Why do I say this? Because ontologies have been used in Google since the days when it was a research project. Ontologies are a form of a database that can be a dictionary, thesaurus, fact knowledge base, language translation, etc. Ontologies for plural terms and synonyms have existed since 1975. That is not a typo! The various open ontologies have been significantly improved over the years with huge leaps made in 2007 and 2008 and continuing. As well, Google uses AI to derive synonyms not already known. This is based upon linguistics fist and corroboration second and works extremely well.You do not need to create a site for machines so please stop.As well, it appears that you are operating on the apprehension that you must compete for keywords and placement in search. One thing is true. You must compete for placement in search, but not keywords. Search engines do not match keywords. Google never has and never will. Any match is incidental to the semantic analysis that exists. This is why sites and pages can compete for terms that do not exist. It is a matter of linguistics and not keywords, density, or how well you play hacky sack.Create fan-freakin-tastic content for users and not machines.Lastly, the keywords meta-tag is completely ignored. The reasons are simple. It can be manipulated and it does not add value. It does not give any additional semantic clues that support what search engines can already know about your site. Period. It is utterly useless to search engines and therefore utterly useless to you. Do not waste your time.