I am running an experiment on one of the pages in my funnel (the Choose shipping options page). But the numbers on the different reports do not correspond. First, I am expecting the 70 entrances in the funnel to equal the 131 experiment visits. Also, I expect the 23 conversions in the funnel to match the 21 transactions below. But they do not. How should I read this information to make good decisions?
Google Analytics content experiment vs. funnel visualization
google analytics