I'm running an e-commerce website and have a featured product block on the home page.When the banner is generated, the URL is dynamically assembled using the Google Campaign URL Builder guidelines:?utm_source=homepage&utm_medium=banner&utm_content=MSI+N660+GAMING+GTX+660+2GB+Desktop+Graphics+Card&utm_campaign=featured%20productIn other words:Campaign source is: homepageCampaign medium is: bannerCampaign Content is: MSI N660 Gaming GTX 660 2GB Desktop Graphics CardCampaign Name is: featured productThe problem is Google Analytics seems to group these together regardless of the content, which is not ideal because I'm trying to track each featured product's efficacy separately.If I navigate to Acquisition  Campaigns  featured productI can now see a single item under the Source/Medium column, which in this case is homepage/banner.I was under the impression that if I click onto the homepage / banner option, it should show me the Campaign Contents, but it doesn't. It simply displays homepage / banner again, this time greyed out & not click-able and I cannot see the contents.Is there any way to workaround this - or am I doing something incorrectly.
How to get a more detailed Google Analytics report about a campaign
google analytics;url parameters;campaigns
All you need to do is Select Ad Content as you secondary dimension. Below is a snapshot:Also, Have you thought about using Google Tag Manager and dataLayers to do this? Its much more efficient. You can use HTML5 data-attributes or you can setup a custom dimension.