I know it depends greatly on each individual case, but lets say some site is doing 100k unique pageviews a day, how to estimate approximate potential monthly revenues from banners on such site (in average case scenario)? Thanks.
How to roughly translate site pageviews to its potential revenue from ads?
advertising
I agree with spaetzel to the extent that you're talking about CPC advertising. But, in terms of CPM advertising, it's easier to figure out.Many entry-level ad networks pay $0.50 to $1 per 1000 ad impressions. So, for a site with 100,000 page views per day, you're talking about $50-$100. Double it if you have two ad units; triple if you have three; etc.It also depends, of course, on who your audience is. If your users are attractive to advertisers you'll be able to charge much higher CPMs.