I have been working on project with a person who is climate change activist, and after all those months I had a feeling he is on to something, but I was not convinced.Now comes Leonardo DiCaprio with his National Geographic documentary and I am completely sold and have started to slowly participate in the climate change movement.Why do I value celebrities opinion, a person I have never met, more than a person I have spent months together in meetings, pubs and even birthdays?
Why I value celebrities opinion more than a person I have actually met?
social psychology;decision making