When I'm designing an ads website I have two options:Let the advertiser to choose from some predefined lists to create the new ad. For Example:product list ( T-Shirt, Shorts, Suit, .....)Color list   ( Black, Red, .....)Let the advertiser to write his own descriptive content for the product. For Example:Amazing suit with a good priceI like the first Scenario but which is better for search engine optimization [SEO], repeated phrases or different phrases with the same meaning?Note : assuming each page will contain one or more ads 
Which is better for search engines, repeated phrases or different phrases with the same meaning?
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