Currently the newly crowned Miss World Malaysia 2008/2009.Now transforming to a singer. A Law Graduate from University of Reading(UK) . Also, a MBA holder from University of Sunshine Coast (AUSTRALIA).She also finished her vocal classes in Lee Wei Song School of Music. She also went through Artist training at Halo music school. She is able to speak in alot of languages ( English, Malay, Mandarin, Chinese, Hokkien, conversational Japanese, Basic French and Korean). Soo Wincci has been active in the music and pageant industry since she was 16. She began to learn piano since 5 and she started to perform since 16.She started composing since 18. She also won some singing competitions.Besides that, she started modeling at the age of 18 and also started to go into the tvc advertistment. In 2004, she won Miss Intercontinental 2004 and represented Malaysia in China competing with contestant from over 56 countries.(The pageant was the 4th largest internationally).Subsequently, in 2005 she make it into the top 6 for a local reality show called Secret Girl. Meanwhile, in the same year she won 1st-runner up in Miss Malaysia Chinatown.She also won 5th in a group singing competition and she and her group represented Malaysia in Taiwan for the international singing competition.Subsequently,she went to pursue her further studies in the UK. This did not stop her from being active on stage. While studying in the United Kingdom, she was the director for Reading Malaysia Night. She directed a musical sketch in year 2007 and it was a huge success, (it was Reading first ever Malaysian Night in the UK). Subsequently, after getting her degree she went to pursue her Master in Business. Then, in year 2008 she participated in Malaysia's most famous beauty pageant, Miss World Malaysia 2008 and she won champion. After that, she represented Malaysia in South Africa for the world's most largest beauty pageant which is the Miss World 2008 competition. She made herself into top semi-finalist for Top Model Competition and also Top Final for Miss Talented com, competing over 109 countries of delegates. She is currently a new celebrity in the industry. She will be coming out with her own EP soon and also going to into the acting field. She also master the art of face mask changing.She hopes that she could make it into the international market and her love for music and performing will be everlasting.