Wednesday, February 10, 2010
Tuesday, April 14, 2009
Monday, April 13, 2009
|Holding company worldwide revenue rank||7|
|Worldwide revenue ('08)||$2.36B|
|Digital revenue ('08)||$330M|
|Havas said its digital business accounted for 14% of 2008 worldwide revenue, up from 11% in 2007 and 9% in 2006.|
Thursday, April 9, 2009
The pressure is on, however, for marketers to contribute to the bottom line. Management is demanding that marketers grow market share and improve operational efficiencies. Read: more accountability.
That is probably why Website development and digital marketing topped the list of agency changes for 2009.
One-half of the global marketers surveyed claimed they were either holding firm on budgets or anticipating increases. Nearly one-third planned small budget increases, and 8% expected increases of more than 10%.
nearly one-half said they would decrease spending, with 19% expecting cuts of more than 15%. 34% of the marketers said they were sharpening focus and reducing spending.
As noted above, however, not everyone shares the relatively rosy outlook of the marketers surveyed by the CMO Council.
Wednesday, April 8, 2009
by Anita Davis 2-Apr-09, 11:01ASIA-PACIFIC - Fifty-five per cent of shoppers research their purchases before buying, a recent survey by Synovate and Microsoft Advertising finds, and much of this browsing is done for FMCG.
According to the report, 84 per cent of MSN users and household decision-makers research food and beverage and personal care goods online. Among these consumers, 96 per cent said they decide the purchase of at least one type of FMCG product and brand advertisements sway their opinion 44 per cent of the time.
The survey additionally finds that regional consumers spend more than 15 hours a week on the internet either at home or in the office. This demographic only spends six hours a week watching TV.
Sixty-four per cent of internet users are drawn to news content while 61 per cent search for music, the report adds. Netizens’ brand activities include searching for online games, 37 per cent; health tips, 35 per cent; and coupons 32 per cent.
The survey was conducted following a poll of 8,000 MSN/Windows Live users from China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.