Musa Ala Mode
Mon, 2011-02-28 01:50 — admin
By Dazman Manan
A telephone covered in hot pink crystals, frayed blue denim jeans with black leather patchwork, a blazer with sharp, pagoda shoulders, printed skin socks... These are just some statement fashion items that can be had at Musa Fashion & Café, a multi-brand concept store and eatery. Carrying a variety of top notch collections from around the globe, it's a retail paradise for those seeking unique and individual clothing and accessories.
"I have finally found a way to put together brands that I have discovered over my many years of travelling to complement the retail scene here. Musa consists of fresh and creative brands, keeping local fashion lovers up-to-date in developing their own personal style. The store's eclectic interior celebrates my vision, the different labels the store houses and the different types of people who shop here", said the boutique's creative director, Nazreem Zainul.
He added that Musa aims to fill the store with celebrated brands that are not available in Kuala Lumpur, and in some cases even the region. "We want to deliver labels that people love and new brands for them to explore".
At present, the store carries a well-edited selection from international labels such as Linda Farrow eyewear, Mawi accessories, Peter Jensen, Mini Market, House of Holland, Tokyo Flash watches, Happy Socks, Kokon To Zai's diffusion line KTZ, Et Vous, Supreme Being, Ambiguous and Naked & Famous. New York's cult fabric cleaning range The Laundress also makes its debut in Malaysia at Musa. Other labels that are already on the racks if not coming soon are Whyred, Wood Wood, Nudie Jeans, FreSessun, April 77, Dr. Martens, Kokon To Zai, Rich & Skinny, Common Projects and Original Jams by Converse.
Among the more interesting labels is Cheap Monday. Founded in 2004 as a budget complement to the high-end offerings at Örjan Andersson, Lasse Karlsson & Adam Friberg's Weekday store in Stockholm, Sweden, Cheap Monday was first intended as an in-store only commodity. However, when the first 800 pairs of unwashed skinny jeans sold out within the first week, the gang knew they had struck gold. Cheap Monday has since expanded from their original focus on jeans to include sneakers and shirts.
Then there is Melissa Shoes, world famous for its pretty candy-coloured soles. Reminiscent of Barbie's heels, Melissa Shoes offers footwear in the much-loved and comfortable "jelly" material. They come in the form of flats, wedges and even stilettos. Originating from Brazil, each pair of Melissa smells "bubble-yummy-licious" and is made of hypo-allergenic patented plastic for optimum comfort.
As for the café, it presents local and Western delights and you can choose to dine in a less formal setting on the ground level or the upper level for more privacy.
Musa Fashion & Café is located at G-3 Avenue K, 156 Jalan Ampang, 50560 Kuala Lumpur. More information at www.musa.com.my.