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The Mobile Marketing Research Association will hold its general assembly, themed 'Shaping the Future of Mobile Marketing Research,' on January 31 in Kuala Lumpur, Malaysia. For more information visit www.mmra-global.org.
According to the MMRA:
The MMRA General Assembly will focus on raising critical issues from bottom up, forming new committees and SIGs, as well as commencing work in developing professional standards, ethics and education for the mobile marketing research industry.
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