Kuala Lumpur, Malaysia
Member since: 03/20/2008
In the late 2006, PopRina had started creating their first line for a music and fashion gig. The collection for women reflected typical garments worn from the past decades with integrations of local ethnic fabrics. This range of clothes expressed functional laidback elegance in its design.
PopRina express their values and philosophical belief in their clothing, frequently creating designs that is simple with daring cuts. Their line is inspired by the efficiency of technology, definitive sound of synthesizers and beats, simplicity of traditional lifestyle – all these translated into shapes and colours.
Using the unique strengths of ethnic textures and patterns, PopRina is all about timeless sophistication. Characterized by socially active persona, PopRina incorporates trashy young vibrant colours of which signify the wearer’s passion for life.
PopRina aims to come up with practical and modest, day–to–day wear beyond the bounds of fashion and shifting trends.
PopRina consists of two designers, a Sabahan, Nurul’alam Mohd. Yaakub or better known as Ell and a loyal citizen of Selangor, Noor Khairiah Baizura or Keri, both graduated from Multimedia University, Cyberjaya. At the age of 25, they have decided to do something about the fashion scene that lacks of local identity.
Ell is still working as a Software Engineer in an IT firm and Keri as an academic force in an international elementary school. Both designers have no formal training as a fashion designer – apparently their flair and experience in creative multimedia designs is utilized as an intuitive guidance in forming fashion. Ell started her designing activity since she was small sewing kurungs for her sister's Barbie doll while Keri upon so frequently altering almost all clothes in her posessions.
Visit our official blog to view on our work and articles. poprina.blogspot.com
Kuala Lumpur, Malaysia
June 2006 – Power Jiwa – Unglamorous Rock n Roll Fashion Show. Fashion show for a local event, its a fashion show plus music performance gig.
January 2007 – Featured in local press The Star – an article entitled 'Funky Business'.
January 2007 – Featured in Bernama – an article entitled 'Indie: Youths' Expression Of Their Generation'.
June 2007 – Figure8 – Local event organized by local magazine (Junk). Also a fashion show cum music performance gig.
January 2008 – Youth '08: We are the Trendsetters – Local Malaysian government–endorsed event. Also a fashion show cum music performance gig.
Feb 2008 – Endorsed an apparel for heroin in local independent movie, Konsekuensi by Razaisyam Rashid
March 2008 – Featured in local lifestyle magazine for Kuala Lumpur, JUNK Magazine. 4–pages feature on the label.
March 2008 – SIFE Malaysia – Nottingham Charity Fashion Show – Participant for the fashion show representing local street designers.
Main Categories of Design
Comfortable everyday and workwear.
People I'd Like to dress
The likes of Ida No, Roisin Murphy, Madonna, Kim Gordon, Jane Birkin, Gwen Stefani, Kate Moss. Erm wait, they're our idols. Basically everyone with eccentric fashion sense. PopRina is about leveraging everyday's wear of everyone regardless of how famous they are.
Registry Image: Ell & Keri
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