The Conference Board, a global business research and membership organization, will hold its first virtual meeting in June.
On June 15th, The Conference Board Council of Telecommunications
Executives, in cooperation with Columbia Business School's Institute
for Tele- Information (http://www.citi.columbia.edu), will be holding a
unique meeting that will bring together technology experts with
business strategy experts from diverse fields such as law, advertising
and marketing, sociology (consumer behavior), and forecasting.
Although the meeting will be a "real" meeting, half of the proceedings
will be hosted online in the Virtual Reality of "Second Life." The
Conference Board Telecommunications Council will be assisted by IBM,
which is already building a business by providing companies such as
Sears and Circuit City with online "virtual" stores inside Second Life.
The meeting will feature presentations from: Eli Noam, professor of
finance and economics, Columbia Center for Tele-Information; John
Lester of Linden Labs, the creator of Second Life; Robert Gehorsam,
president, Forterra Systems; Algis Leveckis, Co-CEO, QuestG; Michael
Rowe, Virtual Worlds & 3D Internet, IBM; Adam Pasick, Second Life
Bureau Chief, Reuters; Rita M. Bush, Division Chief, Information
Exploitation Division, Disruptive Technology Office, Office of the
Director of National Intelligence; Victor Mayer- Schoenberger of
Harvard Law School; Professor Beth Noveck of New York University School
of Law; Richard Field, advisor to the United Nations; Tom Clancy,
professor of law, National Center for Justice and the Rule of Law;
Professor John Carey of Fordham Business School; Clay Shirky, writer
and consultant; David Greenfield, CEO, Center for Internet Studies; and
Aline van Duynm, head of Communications, Financial Times.
Virtual worlds, such as Second Life (http://www.secondlife.com), are
emerging as fast-growing Internet-based environments, according to
experts such as Bruce S. Woodcock, author of An Analysis of MMOG
Subscription Growth at http://www.mmogchart.com/
They have attracted the interest of a wide range of participants from
entrepreneurs to large multinational enterprises who have established
"virtual stores" online, said Edward M. Roche, manager of The
Conference Board Council of Telecommunications Executives.
Companies that are already online or close to it include IBM, ABN-AMRO,
Sears, Circuit City, General Motors, Toyota Motor, Dell, Cisco Systems,
Sun Microsystems, Reuters Group, Wal-Mart, Intel, American Express, and
"This is the first Conference Board meeting that is a true hybrid
between 'real life' and the reality of 'virtual worlds,'" said Roche.
"By having half of the meeting in Second Life, we will be joined by
experts from as far away as Finland, Japan, Malaysia, Scotland,
Germany, Chile, and France."
These "remote" participants in the meeting will be presenting both
videos and slides presentations within the virtual facility. All
participants worldwide will be linked together via a telephone
This unique meeting will feature business strategy, innovation, marketing, legal, and technology leaders.