World Motorcycles Market
by PR Newswire
NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global demand to rise 7.2% annually through 2016
The worldwide market for motorcycles, including electrically-powered twowheelers, is forecast to grow 7.2 percent annually to 134.5 million units in 2016, and industry revenues are expected to rise 8.7 percent per year to $90.1 billion. The Asia/Pacific region will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016. The region, which is home to the six largest national motorcycle markets, will account for more than four-fifths of all new unit sales between 2011 and 2016. However, it will only be the fourth fastest growing region in percentage terms behind North America, the Africa/Mideast region, and Eastern Europe, much smaller markets that together account for less than onetenth of global demand. China will remain by far the largest national market.
Standards of living in developing nations to fuel demand
World sales of motorcycles will be fueled by rising standards of living in developing nations. There is a strong correlation between average income levels and motorcycle demand up to a certain point. In emerging economies where motorcycles are an attractive alternative to walking, riding a bicycle, or utilizing mass transit, strong growth in motorcycle sales are triggered once certain per capita income thresholds are reached. However, as average incomes increase further and light vehicles become more affordable, markets start to make the transition from motorcycle to automobile dominance.
Demand gains for motorcycles will also be supported by higher petroleum costs due to the superior fuel efficiency these machines provide compared to light vehicles. Furthermore, a rebound from the 2007-2009 recession in developed countries like the US will lead to higher product sales, particularly of medium and heavy motorcycles, as economic conditions become more favorable and consumers begin to purchase these expensive, recreational items again.
ICE motorcycles to remain dominant world marketInternal combustion engine (ICE) motorcycles will continue to dominate the global market. Product sales are projected to rise at a 7.9 percent annual rate through 2016, when they will account for 71 percent of total demand. Light motorcycles will post the greatest growth and remain the single largest ICE product segment in unit terms because they offer a mix of the best attributes of smaller (lower cost) and larger displacement models (more power). ICE motorbikes, scooters, and mopeds will be the second largest and second fastest growing ICE product segment, totalling approximately one-third of all product sales in 2016.
Market gains will be fueled by these products' low cost and easy maneuverability in congested urban areas. Medium and heavy motorcycles will increase the slowest of all major product types and account for only three percent of 2016 unit sales (although they are much more significant in value terms).
E-bikes, e-cycles to pace gains in Asia/Pacific region
Sales of electric bicycles (e-bikes) and electric motorcycles (e-cycles) are forecast to grow roughly in line with the motorcycle demand as a whole. These products are most popular in the Asia/ Pacific region, and China in particular, which will account for nearly nine-tenths of the 2016 world e-bike and e-cycle sales total. In most other parts of the world, they will remain niche products that make up a relatively small share of motorcycle demand.
This upcoming Freedonia industry study, World Motorcycles, is priced at $6300. It presents historical demand data (2001, 2006, 2011) plus forecasts for 2016 and 2021 by product, world region and for 23 countries. The study also considers key market environment factors, evaluates company market share, and profiles 34 global competitors.
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY 1II. MARKET ENVIRONMENT 4
General 4World Economic Overview 5Recent Historical Trends 5World Economic Outlook 7World Demographic Overview 11Population 11Urban Population 14Households 15World Personal Income Trends 17World Bicycle Market Trends 19World Light Vehicle Overview 21Production 22Demand 24Legal & Regulatory Issues 26Restrictions on Motorcycle Use 27Rider Safety 28Exhaust Emissions 30Pricing Patterns 32Technological Trends 34Internal Combustion Engine Motorcycles 35Electric Motorcycles 36
III. OVERVIEW 38
General 38Two Market Models: Developed Versus Emerging 39Historical Context: Japan in the 1950s 40Forecast Model Inputs 43Income Distribution 43Age & Demographics 45Climate 46Safety 47Other Factors 48Model Fit & Implementation 49Regional Overview 52Demand by Unit 53Demand by Value 55Motorcycles in Use 60Production 62International Trade 65Demand by Type 67Internal Combustion Engine Motorcycles 71Scooters, Mopeds, & Motorbikes 74Light Motorcycles 75Medium/Heavy Motorcycles 76Electric Motorcycles 77Bicycles & Mopeds 80Scooters & Other 81
IV. NORTH AMERICA 83
General 83Motorcycle Supply & Demand 84Motorcycle Outlook & Suppliers 87United States 90Canada 98Mexico 104
V. WESTERN EUROPE 110
General 110Motorcycle Supply & Demand 112Motorcycle Outlook & Suppliers 114Germany 117Italy 123France 129Spain 135United Kingdom 141Other Western Europe 147
VI. ASIA/PACIFIC 154
General 154Motorcycle Supply & Demand 156Motorcycle Outlook & Suppliers 158China 161India 169Indonesia 175Vietnam 181Thailand 188Pakistan 194Philippines 199Burma 205Japan 211Taiwan 217Malaysia 224South Korea 231Other Asia/Pacific 237
VII. OTHER REGIONS 244
Central &South America 244General 244Motorcycle Supply & Demand 245Motorcycle Outlook & Suppliers 248Brazil 250Argentina 256Other Central &South America 262Eastern Europe 268General 268Motorcycle Supply & Demand 270Motorcycle Outlook & Suppliers 272Africa/Mideast 274General 274Motorcycle Supply & Demand 276Motorcycle Outlook & Suppliers 279Nigeria 281Other Africa/Mideast 287
VIII. INDUSTRY STRUCTURE 294
General 294Industry Composition 295Market Share 297Competitive Strategies 300Industry Globalization Trends 302Research & New Product Development 303Manufacturing 306Marketing & Distribution 308Cooperative Agreements 310Mergers & Acquisitions 317Company Profiles 319Bajaj Auto Limited 320Bayerische Motoren Werke AG 323Benelli QJ, see Zhejiang Qianjiang MotorcycleChina Jialing Industrial Company Limited 325Chongqing Jianshe Motorcycle Company Limited 327Chongqing Lifan Industry Group Company Limited 329Chongqing Loncin Industry Group Company Limited 330Dachangjiang Group Company Limited 331Daelim Industrial Company Limited 333Dafra da Amazonia Industria e Comercio de MotocicletasLimitada 334Dayun Group Company Limited 335Ducati Motor Holding SpA 337Eicher Motors Limited 338Giant Manufacturing Company Limited 340Grand River Group, see Dachangjiang GroupGuangzhou Dayang Motorcycle, see Dayun GroupHaojue Suzuki Motorcycle Changzhou, see DachangjiangGroup and Suzuki Motor Harley-Davidson Incorporated 342Hero MotoCorp Limited 345HICOM-Yamaha Manufacturing Malaysia Sdn Bhd, seeHong Leong Industries Berhad and Yamaha MotorHonda Motor Company Limited 346Hong Leong Industries Berhad 353Hong Leong Yamaha Motor Sdn Bhd, see Hong LeongIndustries Berhad and Yamaha MotorIndian Motorcycle, see Polaris IndustriesKawai Motor Industry Guangzhou, see Luoyang NorthernEnterprises GroupKawasaki Heavy Industries Limited 355KTM AG 359Kwang Yang Motor Company Limited 361Luoyang Northern Enterprises Group Company Limited 363MV Agusta Motor SpA 365Peugeot SA 366Piaggio & Company SpA 368Polaris Industries Incorporated 372S&T Motors Company Limited 374Sanyang Industry Company Limited 375Shandong Bidewen Power Technology Company Limited 377Shandong Wuzheng Group Company Limited 378SMILE FC System, see Suzuki MotorSuzuki Motor Corporation 379Suzuki Motorcycle R&D, see Dachangjiang Group andSuzuki MotorTriumph Motorcycles Limited 384TVS Motor Company Limited 385Wuzheng Electric Vehicle, see Shandong Wuzheng GroupYamaha Motor Company Limited 387Yamaha Motor Vietnam, see Hong Leong IndustriesBerhad and Yamaha MotorZhejiang Qianjiang Motorcycle Company Limited 395Zongshen Industrial Group Company Limited 397Other Companies Mentioned in Study 400
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 112 World Population by Region 133 World Urban Population by Region 154 World Household by Region 175 World Per Capita GDP by Region 196 World Bicycle Demand by Region 217 World Light Vehicle Production by Region 248 World Light Vehicle Demand by Region 269 Sales-Weighted Motorcycle Manufacturer Pricing by Region 34
SECTION III -- OVERVIEW
1 World Motorcycle Unit Demand by Region 552 Motorcycle Value Demand by Region 573 World Motorcycles in Use by Engine Type & Region 614 World Motorcycle Production by Region 645 World Motorcycle Net Exports by Region 676 World Motorcycle Demand by Engine Type 707 World Internal Combustion Engine Motorcycle Demand by Type & Region 738 World Electric Motorcycle Demand by Type & Region 79
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Supply & Demand 862 North America: Motorcycle Demand by Type 903 United States: Motorcycle Supply & Demand 944 United States: Motorcycle Demand by Type 975 Canada: Motorcycle Supply & Demand 1016 Canada: Motorcycle Demand by Type 1047 Mexico: Motorcycle Supply & Demand 1078 Mexico: Motorcycle Demand by Type 109
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Supply & Demand 1132 Western Europe: Motorcycle Demand by Type 1173 Germany: Motorcycle Supply & Demand 1204 Germany: Motorcycle Demand by Type 1225 Italy: Motorcycle Supply & Demand 1266 Italy: Motorcycle Demand by Type 1297 France: Motorcycle Supply & Demand 1328 France: Motorcycle Demand by Type 1359 Spain: Motorcycle Supply & Demand 13810 Spain: Motorcycle Demand by Type 14111 United Kingdom: Motorcycle Supply & Demand 14412 United Kingdom: Motorcycle Demand by Type 14713 Other Western Europe: Motorcycle Supply & Demand 15014 Other Western Europe: Motorcycle Demand by Type 153
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Supply & Demand 1572 Asia/Pacific: Motorcycle Demand by Type 1613 China: Motorcycle Supply & Demand 1654 China: Motorcycle Demand by Type 1695 India: Motorcycle Supply & Demand 1726 India: Motorcycle Demand by Type 1757 Indonesia: Motorcycle Supply & Demand 1788 Indonesia: Motorcycle Demand by Type 1819 Vietnam: Motorcycle Supply & Demand 18510 Vietnam: Motorcycle Demand by Type 18811 Thailand: Motorcycle Supply & Demand 19112 Thailand: Motorcycle Demand by Type 19413 Pakistan: Motorcycle Supply & Demand 19714 Pakistan: Motorcycle Demand by Type 19915 Philippines: Motorcycle Supply & Demand 20216 Philippines: Motorcycle Demand by Type 20517 Burma: Motorcycle Supply & Demand 20818 Burma: Motorcycle Demand by Type 21019 Japan: Motorcycle Supply & Demand 21420 Japan: Motorcycle Demand by Type 21721 Taiwan: Motorcycle Supply & Demand 22122 Taiwan: Motorcycle Demand by Type 22423 Malaysia: Motorcycle Supply & Demand 22724 Malaysia: Motorcycle Demand by Type 23025 South Korea: Motorcycle Supply & Demand 23426 South Korea: Motorcycle Demand by Type 23727 Other Asia/Pacific: Motorcycle Supply & Demand 24028 Other Asia/Pacific: Motorcycle Demand by Type 243
SECTION VII -- OTHER REGIONS
1 Central &South America: Motorcycle Supply & Demand 2472 Central &South America: Motorcycle Demand by Type 2503 Brazil: Motorcycle Supply & Demand 2534 Brazil: Motorcycle Demand by Type 2565 Argentina: Motorcycle Supply & Demand 2596 Argentina: Motorcycle Demand by Type 2627 Other Central &South America: Motorcycle Supply & Demand 2658 Other Central &South America: Motorcycle Demand by Type 2689 Eastern Europe: Motorcycle Supply & Demand 27110 Eastern Europe: Motorcycle Demand by Type 27411 Africa/Mideast: Motorcycle Supply & Demand 27812 Africa/Mideast: Motorcycle Demand by Type 28113 Nigeria: Motorcycle Supply & Demand 28414 Nigeria: Motorcycle Demand by Type 28715 Other Africa/Mideast: Motorcycle Supply & Demand 29016 Other Africa/Mideast: Motorcycle Demand by Type 293
SECTION VIII -- INDUSTRY STRUCTURE
1 Motorcycle Sales by Company, 2011 2962 Selected Cooperative Agreements 3123 Selected Acquisitions & Divestitures 318
LIST OF CHARTSSECTION II -- MARKET ENVIRONMENT
1 Median Age of Population by Region, 2001-2021 13
SECTION III -- OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trends in Japan, 1950-2011 412 Ratio of Motorcycle to Passenger Car Sales in Japan, 1950-2011 423 Relationship of Per Capita GDP to Relative Motorcycle Sales Dominance in Japan, 1950-1970 434 Relationship of Income Distribution to Per Capita GDP, 2011 455 Median Age of Populations in Selected Countries, 2011 466 US Motorcyclist Traffic Fatalities by Age Group, 2001 & 2010 487 Comparison of Per Capita GDP & Motorcycle Sales Dominance 508 Typical Motorcycle Market Transition Points for Selected Countries, 2011 519 World Motorcycle Demand by Country, 2011 5810 Change in Motorcycle Demand by Region, 2011-2016 5811 World Motorcycle Demand: Projected 2011-2016 Annual Rate of Growth 5912 World Motorcycles in Use by Region, 2011 6213 World Motorcycle Production by Region, 2011 6514 World Motorcycle Demand by Engine Type, 2001-2021 7015 World Internal Combustion Engine Motorcycle Demand by Type, 2001-2021 7416 World Electric Motorcycle Demand by Type 80
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Demand by Country, 2011 87
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Demand by Country, 2011 114
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Demand by Country, 2011 158
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Market Share, 2011 2982 World Motorcycle Industry Breakdown by Units, Revenues, & Profits, 2011 3033 World Motorcycle Industry Minimum Efficient Scales Analysis, 2011 308
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