|Tuesday, 05 April 2011 18:13|
The effectiveness of the new Blue Ocean Strategy recently launched by the prime minister will soon be the talk of the town. Be it on Twitter or in coffee shops, the topic will surely be the source of heated arguments among critics, the public and politicians alike. So, what exactly is the Blue Ocean Strategies one might ask? And why Prime Minister Datuk Seri Najib Tun Razak is so keen in implementing it on Malaysia’s current economic climate? The answer is simple. Malaysia is on the path of maximizing on effective outcomes while minimizing the cost incurred.
The concept of Blue Ocean Strategy was originally a business strategy that came about in 2005. For those who are still in the dark, Blue Ocean Thinking Strategy involves thinking out of the box through the application of creative and innovative methods but at minimum cost. He cited the cooperation between the police and the armed forces under the Correctional Rehabilitation Program launched in 26th March 2010 in Kluang as an example of such thinking. The prime minister said the Correctional Rehabilitation Program had enabled the government to save cost as it did not have to build new prisons which cost between RM50 million and RM60 million each.