I really like what FJ socks bring to the industry. Great engineered socks! We all know that a round of golf takes abt 4 1/2 to 5 hrs of play. Ur feet take a gd pounding. U walkin on uneven terrain and d force generated fm ur swing causes friction between ur feet and your shoes. Sure, those puny soft lined socks can do the job u say. But surely, 1 hr it's ok but after d 2nd or 3rd hr ur begging to get to the clubhouse. Needing to rest ur aching feet. That's d result of not wearing engineered socks. There's a reason why every great Co. spends so much on R&D. So products work d way it ought to work. And minus d agony, suffering and pain associated wif inferior items. I am sure u agree that good equipment matters most wn u wanna hit that 300yds drive of a lifetime. As should be with walking a gd round of golf feeling happy and relieved that ur FJ shoes and socks gave u d most protection.
As gd as these socks are, it's still not being promoted widely in Asia. Bear in mind, China is growing by leaps and bound. Their golf indulgence is skyrocketing. Do the proper things(marketing etc.) be it China, Malaysia, Singapore, Thailand etc and ye shall reap d rewards. Peace