PUMA News Archive
It's time we turn the city streets into urban playgrounds!
Playmates in Singapore! How well do you know your city?
Here's your chance to discover insider tips about the best places to play around town. And we're throwing in awesome prizes while you're at it.
Scan the QR code and you're good to go. The QR code is also printed on in the Official Play Guide available at Zouk, Butter Factory, Zirca, Rebel, Rebelhood and Mulligan's!
Are you a Foodsnapper who sees the world through 3.5mm lens? A Kung Fu dancer who shuffles and spin kicks your way through the streets? Or part of a Dynamic Duo who makes everything twice as fun?
Whatever you are, wherever you are in the urban jungle, there’s always room for you to play with PUMA SOCIAL. So go on and grab your mates. Run free. Soak up the thrills of everyday living. Just play in the city.
For the Autumn-Winter 2012 PUMA Social Playmates campaign, sportlifestyle brand PUMA commissioned French street artist and illustrator Keflione to create an art piece that best captures the idea of urban play and how to turn cities into urban playgrounds. The illustration with the artist’s emblem is featured in the PUMA Social Official Play Guide and will be available in Singapore, Taiwan, Malaysia and Hong Kong in limited quantities.
We caught up with the artist at his studio in Shanghai recently. Meet Keflione.