Leading the Malaysian team to the AIBTM, the Americas Meetings & Events Exhibition 2011, Ms. Ho Yoke Ping, General Manager - Sales & Marketing, Malaysia Convention & Exhibition Bureau (MyCEB) said, "Our recent success in securing international meetings is supported by Malaysia's positioning as a role model among emerging economies and as Asia's education hub.”
MyCEB will participate in two major trade shows in the USA in 2011, namely AIBTM and IMEX America. The organization is currently upgrading their sales and marketing efforts to target associations in North America. With over 20% of international associations based in North America, MyCEB's initiative to grow its presence in the market is viewed as a timely step in the right direction. In addition, a subvention program worth USD $8 million has been developed to attract international association meetings to Malaysia.
As outlined in the national Economic Transformation Programme (ETP), Malaysia aims to become a high income and developed nation by year 2020. Investments in key economic areas include medical sciences, technology, oil and gas, and education, which are expediting progress and advancements for the country in respective fields.
Malaysia is currently ranked one of the world's top 10 friendliest destinations according to a HSBC survey (2011). It is also ranked as the second most peaceful nation in Asia in the Global Peace Index 2011.
For more information on meetings, incentives, conventions, and events in Malaysia, please visit www.myceb.com.my.
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Tourism Malaysia is an official government agency serving travelers and trade professionals in the United States and Canada. The agency provides news and information about Malaysia with fast facts, destinations, events, and activities.