BMW Group Malaysia has collaborated with the Taylor’s School of Communication for a special campaign to generate awareness on the importance of being eco-friendly through the BMW Speak Green! initiative. The event was held on the grounds of Taylor’s Lakeside Campus in Bandar Sunway last Thursday, 21st February 2013.
Mr. Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia who delivered a talk on the history of BMW and the critical importance of BMW EfficientDynamics towards the entire automotive industry said, “At BMW, innovation is built around a simple yet all important idea: to create the greatest possible driving machines with the highest possible levels of efficiency. Sustainability has been the core value of BMW Group for over the past thirty years and through this initiative with Taylor’s University; we hope to share that value with the future builders of Malaysia.”
Aside from that, Mr. Heng Chan Kong, Aftersales Non-Technical Trainer and Coach at the BMW Group Regional Training Centre presented a talk to students on sustainability by using the BMW Efficient Dynamics strategy as a core example. He conducted an interactive classroom session where students were given a first-hand demonstration of the features and capabilities of the BMW Group’s newest innovations in hybrid technology on the BMW ActiveHybrid 3 Series and BMW ActiveHybrid 5 Series.
Over 80 students participated in a creative writing photo contest, where they were tasked with expressing what being eco-friendly and living sustainably meant to them. The student with the most creative and original entry stands the chance to win attractive BMW Lifestyle Merchandise from BMW Group Malaysia which will be announced on the 7th of March 2013.
For more information regarding the BMW Speak Green! Campaign visit BMW Malaysia Facebook page: https://www.facebook.com/BMW.Malaysia.