TORONTO, Nov. 30, 2012 /CNW/ - Asian Television Network International
Limited (ATN) (TSX-SAT), Canada's largest South Asian Broadcaster is
pleased to announce the launch of its ATN-FOOD FOOD channel that
focuses on the culinary culture of the Indian sub-continent. It is a 24
hour service to be carried nationally across Canada. The channel just
launched on Rogers Cable and will be distributed through many other
systems across Canada in the very near future.
ATN has secured an exclusive programming alliance & licensing agreement
with Tumeric Vision Pvt. LTD (TVPL) and has acquired the exclusive
broadcasting rights to the programming content of the Food Food
Channel. The content shall also include programming that is produced in
Canada by ATN that portrays culinary art of the local talent.
FOOD FOOD channel which was launched all over India by Turmeric Vision
Pvt. Ltd (TVPL) is owned by celebrity Chef Sanjeev Kapoor under a joint
venture with Malaysia's leading cross-media group Astro All Asia
Networks (Astro). Bollywood superstar Ms Madhuri Dixit, is the Brand
Ambassador for Lifestyle Aspects and Sanjeev Kapoor is the Brand
Ambassador for Food Aspects of the channel.
"Canadian's of South Asian Origin consume on an average of over four
million meals per day or 120 million meals per month and needless to
say, we are excited about launching North America's first International
Food Network." Said Dr. Shan Chandrasekar President, Chairman & CEO,
ATN - Asian Television Network International Limited.
Food is an integral & important part of South Asian life style and
culture and most celebrations in South Asia are centered around food.
The ATN-FOOD FOOD channel shall feature shows about food and food
lifestyle such as 'Sanjeev Kapoor's Kitchen', ' Firangi Tadka ', ' Sirf 30 Minute ' and 'Ready Steady Cook' to name a few. In addition to that prominent
personalities from the entertainment and food industry such as Chef
Chinu, Chef Harpal, Chef Rakesh Sethi, and others shall be featured on
The channel will offer anultimate lifestyle destination for South Asian foodies in Canada who
want to make some quick, easy, balanced meals as well learn about
interesting world cuisines. With food being the central element, the
shows will offer a variety of cooking & cooking instruction as well as
different themes and recipes that a food enthusiast can connect with.
About Asian Television Network Inc.
ATN (TSX-SAT) serves Canada's Asian community with 35 premium specialty
television channels. ATN offers its flagship general interest service,
several Bollywood movie channels with 800 movies a month, sports
channels, news channels, music channels, a lifestyle channel, spiritual
channel and several Regional Language channels. ATN is Canada's pioneer
distributor of World Class Cricket. ATN operates the only South Asian
Radio Service 24 hours a day on XM across The United States and Canada.
ATN is also the first and only broadcaster in Canada to deliver South
Asian Content on Bell Mobility. ATN has programming alliances with
leading international broadcasters
For more details on ATN visit www.asiantelevision.com
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Certain information in this press release may contain forward-looking
statements. This information is based on current expectations that are
subject to significant risks and uncertainties that are difficult to
predict, including the risk that the Company may in future change its
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statements, or to update the reasons why actual results could differ
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required by securities laws applicable to the Company. Additional
information identifying risks and uncertainties is contained in filings
by the Company with the Canadian securities regulators, which filings
are available at www.sedar.com.
SOURCE Asian Television Network International Limited