Mar 2 2013
You know how the song goes, “We get by – with a little help – from our friends”
Every year the school our son attends, puts on an auction fundraiser. It’s a big deal for the kids because the money we raise provides needed improvement for the school.
This year, Melissa worked with the children of the fifth grade class along with Kathy Van Blargen who is also the room parent. The goal was to create an artistic piece that would consist of small works from each student in the class. The piece needed to bring a voice from every child that could fit together as one whole piece...
Mar 1 2013
Brian Lusk was a pioneer. He was at the epicenter of BlogSouthwest. In the beginning there was no strategic blueprint yet to follow. It was all about the bravery of a brand, Southwest Airlines, revealing its soul for the world to see.
With Brian in the middle of it, the strategy just worked out. And the rest made history.
Never before did I think we’d be writing about a guy like Brian this way...
Feb 18 2013
Had a great and productive trip to Australia. First went to Melbourne to see our new friends at Dumbo Feather. Gotta get these issues in the U.S. Then it was off to Sydney to see old friends, new friends, and new clients. Along the way I was sure to take plenty of snapshots...
Dec 19 2012
Three thousand, two hundred, eighty five days. That’s how long RD2 has been in business. The last single digit before our ten year anniversary. Following are a few reasons as to why this day is significant to myself and the team…
I started with a partner (Larry Dupler). Bought him out. And today he’s still one of my closest friends. How many partners can see both sides of a recession, go separate ways, and both look back at the experience as a positive one?
We started the world’s first airline blog, and it went on to be recognized as the world’s best corporate blog, four years consecutively.
We stood by many small businesses and helped them develop their brands. We’ve seen many become incredibly successful...
Dec 19 2012
Nine years ago on December 19, 2003, RD2 sprang to life within the confines of Chris Ronan’s own garage. You might say it was a humble beginning, but sometimes the best and most impactful results stem from something many may deem small. Plus, it had White Rock Lake as the backdrop so I mean, c’mon, it wasn’t that bad.
Our First Home
Our Current Home
Over the years, RD2 grew in client base and employees. There were growing pains, and lessons to be learned. Throughout all this, the singular vision of RD2 was never lost and remained steadfast. Simply Innovate Brands. An easy to remember and understand concept, yet so many other companies have tried the same and faltered...
Oct 26 2012
On October 21, our good friend and client, Ben Spies
suffered a shoulder injury and cracked rib resulting from a fall on his bike due to treacherous wet road conditions during The Grand Prix of Malaysia at the Sepang International Circuit. We wish him all the best and a speedy recovery! Get well soon, Ben!
Oct 23 2012
It’s funny how idle chatter and espresso can turn into real ideas. We thought it would be a good idea to take a great brand like Stackhouse, make a rubber stamp of their logo, and just start stamping stuff. Is that a wall over there? Stamp it. Are you using that mouse pad? Stamp it. You have something on your forehead … STAMPED.
Let’s see where this takes us and what becomes of it. Have fun and be creative...
Oct 6 2012
It’s the little things. A couple of months ago I was in Sydney for the first time. Funny how certain things leave an impression on me. Of course I have my photos of the Opera House and the busy streets between there an my hotel. But two months later my memories are more of a collection of senses. Aromas, temperatures, and attitudes.
Andy introduced me to this independent magazine called Dumbo Feather. He had an extra copy that he gave me. The morning of my flight home I awoke early to visit a cafe for my last flat white...