HSBC, The Star leverage Shrek brand
Malaysia – HSBC and The Star are among the companies hoping the halo around the global "Shrek the Musical" phenomena will extend to Malaysia when the production comes to town in June, after successful runs in London and the United States.
Event partners include the Malaysia Convention and Exhibition Bureau (MyCEB), The Star as the official media partner, HSBC as official credit card, MELIÀ Kuala Lumpur as official hotel and Westports as official port.
Lim Eng Seong, general manager, retail banking and wealth management of HSBC Bank Malaysia said the show was in-line with its aim to provide credit cardholders with exclusive privileges and rewards while at the same time making its credit cards more appealing to consumers.
Official media partner The Star will leverage it's sponsorship through giveaways for fans through a series of competitions.
"When we were approached by Yvents! for Shrek, we readily accepted as it bodes well with our support of wholesome family entertainment", Ho Kay Tat, group managing director and CEO of Star Publications Malaysia, said.
HSBC will also be running a campaign to promote the show. From 15 April to 31 May there will be 1,000 tickets up for grabs worth RM490 per ticket, limited to two tickets for the first 500 cardholders who meet the minimum spend requirement.
Follow us @Marketingeds on Twitter for breaking stories throughout the day.
Have something to say? Comment on our Facebook page or contact the writer at email@example.com.
- The Star
- HSBC Bank
The Star Related Stories:
- The Star ventures into online shopping
- Relaunched myStarjob.com well-received
- Which newspaper made it to the top?
- Star Publications introduces "visume"
- Star Publications buys CNM Events
- ABC plans to audit e-newspapers
- The Star goes digital with ePaper
- The Star kickstarts MetroBiz
- The Star posts growth in 2011
- Red FM says 'Sorry Uncle'
- AirAsia inks content deal with The Star
- Flavours magazine ups print frequency
- Star acquires free Chinese weekly
- Capital FM gears towards women
- Malaysia calls for more women in boardrooms
- The Star buys Capital FM
- Mongoose readies for Esquire debut
- There's room for more on Star's iPad app
- More women in the workforce, please
- Star Online trials iPad version