In a short span of 3 years, we have built a great deal of expertise in monetizing the mobile medium in emerging markets. The number of apps being downloaded and consumed in these markets is growing at a tremendous pace. Well known Apps & games developed in USA are witnessing tremendous demand in emerging markets. To help developers in the US monetize their emerging market audience we recently brought mobile industry veteran Lance Johnson on board as VP- Business Development, North America.
Lance will establish our presence in Silicon Valley and build strategic partnerships with developers in the US, helping them tap into Vserv’s extensive network across emerging markets to monetize the growing number of app users in these markets. Lance joins us with rich experience in the mobile ecosystem having worn senior level hats spread across multiple geographies covering, US, Europe & Latin America. Having started his career at Yahoo, Lance was leading the advertising business for Nokia globally and his last assignment was with MIH group where he focused on group M&A activities and building portfolio-company relationships in the United States.
Growth and hiring go hand in hand – and this year we will be adding another 100 employees across key growth markets like Vietnam, Malaysia, Philippines, Thailand as well as other regions like Africa & Latin America.