|The ERAMAN-KLIA Ekspress Joint Promotion!|
At an event to mark the exclusive partnership between ERAMAN and ERL, guests and media were treated to an exciting launch gambit, light refreshments and accompanied by three-piece band, Jazz Mode. Launching the significant partnership were Umar Bustamam, General Manager of ERAMAN and Noormah Mohd Noor, Chief Executive Officer of Express Rail Link Sdn Bhd.
Umar Bustamam said, ERAMAN is pleased to work with Express Rail Link or ERL to enable travellers to enjoy the finest duty-free shopping experience while arriving and departing at KLIA. "In line of being a premier airport retailer in Malaysia, we are consistently looking for opportunities to drive revenue and boost awareness of the ERAMAN brand through such marketing collaborations and this brilliant opportunity with ERL is definitely a further step in the right direction which will promote much value-added benefit to our mutual interest", said Umar.
"At ERAMAN, we certainly recognise that all commuters and passengers at the Kuala Lumpur International Airport, KLIA represent a very strategic and potential target market. As such, we are in constant pursuit to ensure that we initiate or collaborate on viable avenues with the most relevant business partners to tap into this market while ensuring that our esteemed customers continue to get the best value that we can offer. We have firm confidence that our front-liners at our retail outlets, being the brand ambassadors of ERAMAN will consistently deliver the best customer service while promoting awareness of this collaboration with ERL, to provide an even more exciting shopping experience in a most conducive retail environment", Umar added.
The privileges apply to merchandise such as fragrances, cosmetics, chocolates, liquor, fashion apparels and accessories. All participating ERAMAN outlets are located at Satellite Building, Contact Pier as well as Main Terminal Building of KLIA.
"This collaboration with ERL is anticipated to create even greater awareness of our ERAMAN brand and provide added value to ERL commuters who use the KLIA Express and we strongly believe that these commuters will take advantage of this strategic promotion whereby they can exchange their KLIA Express single ticket to obtain a 10% discount whenever they spend a minimum of RM350 at any participating ERAMAN outlet. So for all these smart commuters, their airport transfer is as good as free when they shop at ERAMAN outlets in KLIA based on this mentioned terms and conditions", said Umar.
"Ekpres Rail Link is always looking for innovative ways to give more value to our customers. As most travellers already love to shop at KLIA, what better way to reward our mutual customers than to give them the equivalent of a free ticket on KLIA Ekspres? ERAMAN is the premier airport retailer in KLIA and naturally we want to work with the best partner who shares our values of providing customers with the best quality of service, and true value-for-money," said Noormah.
This shopping promotion between ERAMAN and ERL is valid until 30th September 2011. In addition, travellers can also apply and become an ERAMAN Privilege Card (EPC) and enjoy up to ten percent discounts whenever they shop at our outlets. To ERAMAN valued and loyal customers, you can enjoy the privilege of buying duty free products on-line. For more information, please visit http://eraman-malaysia.klia.com.my and www.eramandutyfree.com or http://www.kliaekspres.com.