Online from: 1989
Subject Area: Marketing
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|Title:||Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia|
|Author(s):||Yew Chong Tan, (Department of Marketing, Monash University, Melbourne, Australia), Felix Mavondo, (Department of Marketing, Monash University, Melbourne, Australia), Steve Worthington, (Department of Marketing, Monash University, Melbourne, Australia)|
|Citation:||Yew Chong Tan, Felix Mavondo, Steve Worthington, (2011) "Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia", Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss: 2, pp.152 - 164|
|Keywords:||Business performance, Competitive manufacturing, Edible oils, Malaysia|
|Article type:||Research paper|
|DOI:||10.1108/13555851111120461 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia.
Design/methodology/approach – The study used a mail survey and achieved a final sample of 330 palm oil processing companies.
Findings – The results show that relationship quality has strong mediating effects on the relationship between market orientation, learning orientation, and innovativeness and business performance, but does not have any significant effect on the relationship between manufacturing capabilities and performance.
Practical implications – The study has implications for academics, managers and policy makers.
Originality/value – The major contribution of this paper is to fill the gaps in theoretical and empirical perspectives about the mediating role of relationship quality.
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