A few comments, suggestions, and ideas that may be of interest…
I decided to try something a little different for this weeks’ article in the Wood Connections. In today’s fast paced world of social media, we are constantly bombarded with information; staying on top of what is going on in our industry can be tough. So to help out, I’m sending a market report direct from the source. So to help out, I’m sending a market report direct from the source.
I’m currently – as in right now – at the Hospitality Design Show (HD13) in stifling hot Las Vegas. I have been wandering around the show, meeting with exhibitors and attendees and sourcing out the latest in wood products design being showcased from manufacturers from across North America and Europe.
Here are some of the things that I heard and that caught my eye.
Wood continues to have a significant presence at the show. From Flooring to Wall Panelling, furniture to sculptures, wood is everywhere. A company out of Portugal was showing some innovative wall panels made from a variety of species, the most interesting being a stacked oak panel manufactured from reclaimed wine barrels. They have used this product in residential and commercial applications across North America.
A flooring supplier from Anaheim is showing engineered flooring manufactured from Reclaimed materials including rusted metal laminated to a plywood substrate. I thought this was an innovative use and representative of “mixed media’’ where materials are combined to create unique products. I have seen wood and resin, wood and glass, wood and metal, and enamel painted wood used on a variety of products throughout the show; this certainly can be considered a trend at this years’ HD show.
BC Wood member and manufacturer, Martha Sturdy is leading the way in mixed media, showcasing wood benches and sculptures that have been fire charred and stained black, creating a very unique and different look.
This is some of the market info that I have found so far and I still have over half the show to walk. In reading this, if anything interests you or you want to me to dig up some further intel, please send me an email to email@example.com or text me on my cell at 604 728 8786.
Below are images from the show. Now back to walking the show.
Above image: Wood furniture
Image above and below: Martha Sturdy’s booth featuring fire charred sculptures and benches
Above image: Wall panels made from wine barrels
Above image: Enamel painted outdoor furniture
Above image: Wood sculptures from Europe
Above image: Metal and plywood floor
Above image: Wood, resin, and LED lighted tableread more
Over the past year and a half, BC Wood has been working with its Canada Wood partners in Japan to build large-scale wood structures under the Canada-Tohoku Reconstruction Project. The first of these buildings was a small library completed in January. The second project was the high-profile rebuilding of the Yuriage Market which was the largest fisherman’s/farmer’s market in northern Japan before the 3/11 tsunami. The beautiful new facilities were just opened to the public on May 4th during the Golden Week holidays.
Since 3/11, the association that manages Yuriage had been able to keep the market alive by renting space in a shopping mall parking lot just outside the devastated area. However, both the tenants and the customers wanted to see a return to the Yuriage site so that they could have proper facilities while also bringing economic activity back to the desolation left by the tsunami. In fact, this Canadian funded project became the first reconstruction effort in the area and thus now stands as a beacon of hope for this once thriving community.
Opening day saw over 15,000 people overflowing the Yurage Market grounds starting at 6:00am. By the time of the official opening ceremony at 11:00, many of the vendors were sold-out. Walking past the many stalls, it was wonderful to see locals benefiting from our contribution. In fact, as Canadian delegates went past, you could hear a chorus of “arigato” from the vendors matched with heart-warming smiles. Many member companies worked hard supplying materials for this project and it made me very proud to see the results of all our efforts.
The market consists of three areas. The largest building is the “Maple Pavilion” which was constructed using Douglas fir glulam posts and beams while finished in high-quality WRC paneling, siding, and decking in addition to engineered white oak flooring and CLT panels used in a decorative application. The Maple Pavilion will be used as a food court and outdoor seating area in addition to being a gallery documenting the history of Yuriage as well as Canada’s contributing to its reconstruction. The main shops are housed in two long 2×6 structures, also clad in WRC, each with seven individual stalls. In front of these is an open area for additional vendors to set-up in tents. The market association is now applying for loans to build permanent structures there as well, which are also planned to be constructed using Canadian building products.
During this fiscal year, one more large project will be undertaken with the remaining funds from this initiative. Prior to the tsunami, many of the commercial buildings in this area were drab concrete structures. The Canada-Tohoku Reconstruction Projects will serve as demonstration projects of how Canadian wood products and technology can be utilized in developing warm and inviting facilities that encourage people to return.read more
Welcome to the 10th anniversary of the Global Buyers Mission™ (GBM) – a three-day, invitation only networking/tradeshow event developed to bring together pre-qualified international buyers of wood products from around the world, with Canadian manufacturers of products that include finished materials, building supplies, and remanufacturing products.
The GBM continues to be the best business building event in Canada for wood products manufacturers interested in growing their export market opportunities – and developing new business relationships with architects, designers, developers, builder & contractors – and other exhibiting wood products companies. Response from our 2012 Exhibitors surveys indicated an estimated $48+ million in new business from attendance at the event.
To celebrate our 10th Anniversary, we are also putting on a little competition to see who can come up with the best booth design/display. This will be judged by a committee of your peers and international buyers, and the incentive is to win back the cost of one booth space! (That’s better than an ipad, right?!)
We are very pleased to be partnering once again with the Western Red Cedar Lumber Association (WRCLA) on the event, as they deliver their Cedar Summit program on the 4th and 5th. We will also draw the important architect / designer / contractor / builder decision makers with our popular Wood First program, which will run through the whole event. Last year, pre-qualified wood products buyers came from Australia, Austria, Belgium, Eastern Canada, China, India, Japan, Korea, Malaysia, Mexico, the Netherlands, Taiwan, Vietnam, the United Arab Emirates, the United States, the United Kingdom, and Vietnam.
We will be back at the beautiful Whistler Conference Centre and have negotiated unbeatable hotel rates for our delegates in Whistler Village.
You will not want to miss this opportunity to showcase your products to over 250 pre-qualified international buyers plus North American specifiers!
Exhibit space is limited and will be available on a first-come / first-served basis. If you haven’t already registered, contact us for your online registration link at firstname.lastname@example.org or call 604-882-7100. The link will include a floor plan showing the space and showroom layout for exhibitors.
In case you haven’t seen them yet, here are some links to a few short videos from last year’s event:
2012 Global Buyers Mission Video: http://youtu.be/75FB6QDMv1o
2012 Wood First Video: http://youtu.be/2oAK2n6Vf8U
2012 Global Buyers Mission Exhibitor Testimonials: http://youtu.be/C5j5u6ShUP8
2012 Global Buyers Mission Buyer Testimonials: http://youtu.be/c2Xwy8yRbio
BC Wood YouTube Channel: http://www.youtube.com/user/BCWoodAssociation
Proposed Program Schedule
Thursday – September 5th
Association Business & In-Market Representatives Meetings
Evening Welcome Event at the spectacular Roundhouse Lodge at the Peak of Whistler Mountain for all participants
Friday – September 6th
Afternoon WRCLA Sponsored Golf Tournament; Architects in-booth presentations; or Whistler free time
Gala Evening Event
Saturday – September 7th
2013 Exhibitor Fees
BC Wood, WRCLA or Canadian Wood Products Association Member:
10 x 10 booth – $2,079 (includes 2 exhibiting participants)
10 x 10 booth – $3,129 (includes 2 exhibiting participants)
Each additional company participant: $400 / Spousal Program: $150 (includes 2 Evening events)
Exhibit Registration Includes:
Don’t hesitate to contact us if you would like more information on the GBM or how it could benefit your company.read more
Responding to membership, BC Wood has secured a coordinated space at the Gas and Oil Expo to be held June 11-13, 2013 in Calgary, Alberta. BC Wood staff, along with some members, have walked the show in the past and feel it presents a good opportunity for exposure into the fast growing oil sands regions of Alberta, the Dakotas, Wyoming, and Montana.
About the Gas and Oil Expo
‘We’re a leading biennial event for the North American gas and oil industry. Held in the energy capital of Canada – Calgary, Alberta – the event offers opportunities for brand exposure, business development, education, and networking. Indoor and outdoor exhibits showcase emerging technologies, a diverse range of products and services, and leading expertise. The largest Canadian energy event of 2013, Gas & Oil Expo hosts over 500 exhibiting companies and attracts 20,000 registered attendees.’
BC Wood feels there is an excellent opportunity for companies that manufacture pre-fabricated homes, industrial products such as, rig matting & components, as well as finished products such as, cabinets, flooring, and millwork.
Growth in the oil and gas sector is creating significant opportunities in select regional markets in the western United States. For example, the State of North Dakota is in dire need of additional housing units due to an influx of refinery workers. The state’s population is expected to grow by 25% over the next 15 years. The ten energy development counties where the oil sands are located, are projected to grow by at least 50%. The North Dakota Housing Finance Agency projects household growth at 30% or 80,000 new housing units by 2025.
Given that the show is fast approaching, please contact BC Wood as soon as possible to hold a position at the show as space is limited. Online registration will be available soon.
Date & Location:
June 11-13, 2013
Please contact Scott Thompson at BC Wood for more information and to register: Office: 604-882-7100; Cell: 604-880-0060; E-mail – email@example.com. Please note, a deposit is required to register for the show.
Central Valley Cabinet Doors, based in Abbotsford, BC, manufactures custom wood cabinet doors, distributes a line of Thermofoil doors, and re-faces existing cabinets. They have been supplying custom cabinet shops in the Fraser Valley with locally produced cabinet doors since 1994.
In 2008, they expanded by selling to the end user who wanted to replace their existing doors with new ones. Over the next few years, they began to sell and promote several products that helped streamline the re-facing process. Re-facing is a process of giving your kitchen a face-lift without having to rebuild the entire kitchen. The current layout stays the same; however, the cabinets get re-skinned, new doors are put on, new hinges and hardware are added, etc. to change the appearance of the original cabinets. The process is quite cost-effective and a popular choice amongst homeowners on a budget with a limited timeframe. Central Valley Cabinet Doors offers a few different solutions for re-facing such as Shaker White Thermofoil door. Watch this quick video on their re-facing solutions.
If you can not see the above video link, go to: http://www.centralvalleycabinetdoors.com/refacing-video.php
Central Valley Cabinet Doors has the ability to custom create what the customer specifies. They prefer to use locally sourced wood; however, they can import rare species and have a wide variety of material available according to the customer’s specifications.
For more information on Central Valley Cabinet Doors, visit www.centralvalleycabinetdoors.com
We have another fiscal year behind us as April 1st marks the beginning of a new year for both BC Wood and the Specifiers Program.
Although we had a late start in 2012, the Program picked up considerable momentum beginning in October and continued quite a hectic pace through to March 31st, the end of our fiscal year. Although the major audience was the architect community, the program also experienced an expansion into the construction community with us joining and become active with the major construction associations in BC. As we look back, here are some of the highlights for the 2012 – 2013 year:
All in all, this was a quite busy and successful year for the Specifiers Program. My next Wood Connections article will cover our planned activities for the coming year. In the meantime, should you want to participate in the program for the upcoming year, or simply want more information, please feel free to contact me at firstname.lastname@example.org or you can reach me by calling the BC Wood office.read more
BC Wood just recently received confirmation that the funding for our 2013-2014 trade show activities has been approved. We began this year’s proposal writing with some concerns over just how much our members would want to take on in the coming year. Our early December sector meetings with member companies provided some good input on how much companies wanted to do this year and where they wanted BC Wood to focus its’ efforts.
BC Wood took this input and put together a comprehensive package of market development activities. Upcoming activities will focus on expanding market share in the United States while maintaining the hard won presence we have gained in Asian markets and Eastern Europe. Recognizing the possibility of a new and emerging market opportunity in India, BC Wood has scheduled a mission and participation in a trade show in Bangalore in February 2014. The Global Buyers Mission, our 10th, will be a highlight, with over 200 buyers coming to Whistler in early September.
I would like to recognize and thank the staff of BC Wood for the extra effort they put towards writing these funding proposals. The result was that BC Wood has another strong program of approved trade event activities for 2013-2014. For those of you wanting to see the updated list of trade show activities, please visit the BC Wood website at www.bcwood.com and select Trade Events from the Programs & Services tab. Any comments or questions regarding these planned activities can be directed to me at email@example.com or by calling our office at 604-882-7100.read more
A few comments, suggestions, and ideas that may be of interest…
June 2013 is expected to be be a busy time for BC Wood with two major trade events that are important to the residential and light commercial construction sectors in the United States. PCBC and AIA National both take place that month and BC Wood, along with member companies will be exhibiting at both key events.
PCBC, a longstanding trade event for the construction sector on the West Coast of the US, takes place in the first week of June. This event draws builders, developers, distributors, and architects from across California and the Western United States. PCBC has traditionally been held in San Francisco, but for the first time in its 50+ year history, has moved to the sunnier climes of Southern California and the city of San Diego.
Show organizers made the difficult decision to move the event for a number of reasons; the primary being the decline in attendance in the San Francisco event since the downturn of 2008. Having the IBS builders event in Las Vegas for the next few years also factored into the equation.
Either way, moving the event to the San Diego market makes good sense. San Diego is one of the stronger markets in California with increasing construction starts in the residential and multi-family sectors. So far, interest and uptake in the event is very good, with the show selling out its original space and having to add floor space to accommodate new exhibitors. BC Wood already has 5 member companies exhibiting and has a small amount of space left. If this is of interest to your company, let us know as soon as possible.
*images from PCBC
AIA National is the American Institute of Architects annual conference and trade event that moves around the country each year. This event annually attracts 25,000 to 30,000 architects, engineers, and builders from both the residential and light commercial construction sectors. The 2013 AIA takes place the 3rd week of June in Denver, Colorado and is expected to be a well attended event. As with PCBC, BC Wood and member companies will have a significant presence at AIA and if you want to reach a target audience of US architects and builders, then this event is a cost effective way of doing so.
Both trade events are important for manufacturers to connect directly with their target audiences. If you are targeting builders, architects, developers, and distributors in the western United States, then you should seriously consider either or both of these events as a part of your companies market development strategy. With improving economic conditions and a stronger than expected construction market being experienced across the US, the time to develop market share is now.
For more info on these events or opportunity in the US, please contact me at firstname.lastname@example.org or give the office a call at 1877 422 9663read more
By Scott Buchholz
This past weekend, Abbotsford was once again home to the 2013 BC Log Home, Timber Frame and Country Living Show. The show exhibited many products and consumer goods, yet none more impressive than what was on display in the BC Wood Pavilion where the Log Home, Timber Frame, and Pre-Fab companies of British Columbia showcased their craftsmanship, innovation, and skill.
Participating members this year included: Artisan Log & Timber Homes, BC Timberframe Co., Big Foot Log Homes, Canadian Timber Frame, Daizen, Hamill Creek Timber Homes, Kettle River Timberworks, Okanagan Timber Frame, Pacific Homes, Sitka Log Homes, and Trout Creek Log Homes.
The LHTF sector stood out among the displays as fully and partially erected log homes towered over the trade event attendees, attracting large crowds and marketing the latest and greatest in timber home joinery, product, and design.
Reports after the 2012 Denver Log Home Show suggested a growing sense that the worst of the 2008 ripple-effects were over and that a general feeling of profitable times were approaching. Fast forward 5 months later to Abbotsford, and it appears as though these sentiments were rightly directed as scores of serious buyers-and less “tire kickers”-lined the event hall to inquire into companies and determine the right builder for them.
A Strong attendance, serious buyers, and quality product added legitimacy to reports of a resilient BC housing sector and a rise in demand from the U.S. This upward trend is a welcomed one.
After speaking with a number of BC Wood Members who participated in the event days after it had finalized, there were reports of sales made, meetings scheduled to go over projects, and a general air of optimism for things to come. It was good to hear of a much busier show than last year, and the word that continues to be passed around is that we are trending towards more black and less red.
For more information, do not hesitate to contact me at email@example.com more
A few ideas, suggestions, and thoughts that may be of interest to Industry…
Last week, I attended the Wood Solutions Fair in Seattle, Washington and was pleasantly surprised with the number and quality of attendees at this one day event. According to Woodworks staff, over 630 qualified architects, engineers, construction specifiers, and other key influencers in the light commercial construction sector attended the event. Attendees had a chance to participate in seminars that showcased new products and trends in wood frame construction and to meet with exhibitors displaying high quality wood and construction related products. The general consensus from exhibitors and attendees was positive and many architects came to the event armed with construction plans and blueprints. All in all, the Wood Solutions Seattle was a good event for companies looking to increase sales into the non-residential and light commercial construction sector.
I have been working with an architect in the Lake Tahoe market and in our discussions found it interesting how he is using some new software in the design of the multi-million dollar vacation homes that his firm specializes in. He is using a software program, Innodraw, which utilizes laser technology to provide 3 dimensional, precise measurements of the interior rooms of his projects. These exact measurements are then forwarded to the architectural millwork shop that he works with. They in turn manufacture 95 percent of the product in their shop and are only on the jobsite for the install. The architect believes that considerable time and money is being saved by using this software, and he feels that a number of costly mistakes have been avoided as a result of the millwork supplier adopting the use of the software into the manufacturing process. For more information on the Innoware software, check out their website, www. Innodraw.com.
Finally, a hearty congratulations to Mr. Doug Auer who has recently been appointed as the new CEO for Viceroy Homes. Doug, as many of you know, worked for BC Wood for a number of years as our in-market representative for the United States. He has a strong knowledge and specialized expertise in the prebuilt housing sector and will use these skills in his new role with Viceroy. We wish Doug all the best in his new endeavor.
As always, for more information on the topics discussed or on market opportunities in the United States, please contact me at firstname.lastname@example.org more
Once again BC Wood organized the Canadian Pavilion at the Nikkei Newspaper’s construction industry trade show. This year, seven BC Wood members took part covering a variety of products including log & timberframe homes, kitchen cabinets, WRC, mouldings and flooring, as well engineered wood. Our Canada Wood partner, Canada Tsuga, took space with us as usual. We also included a special display on the Canada-Tohoku Reconstruction Project so that show visitors could see the efforts being made by Canada in helping to rebuild after the March 11th, 2011 earthquake and tsunami.
Having Japan’s most influential newspaper behind the show means that it will always be a well-attended event. The show is only open to industry people and yet attracted 242,353 visitors over four days. This represents a 2.6% increase in attendance over 2012. In total, there were 1,279 exhibitors (for a total of 3,640 booths) representing 13 countries. The show organizers are looking to further build this event by clearly branding it as a “Nikkei Show”. Therefore, from this year, they started using “Nikkei Messe” as the overriding name connecting the various sections such as “Architectural and Construction Materials 2013,” “Japan Shop 2013,” “Lighting Fair 2013,” etc.
Aside from the strong numbers, you could also sense the bullish housing sector in talking with the visitors. While there is a concern of what might happen after next year’s consumption tax increase, many people that I spoke with are now feeling optimistic that the economic recovery will keep housing starts strong past the tax hike. More importantly, participating members reported a good number of business leads and strong sales figures by the end of the show.
During the week, BC Wood also worked with COFI to put on a seminar for the Japanese committee members working on the new CLT JAS code. This is a crucial time in these deliberations as the first draft is expected to be tabled by this spring and the final draft brought into effect by next spring. Therefore, we seized the opportunity to have Colin Chornohus speak to the committee as Structurlam was participating in the Nikkei Show. Colin was able to address their questions about using mixed species such as SPF as well as the types of glue used in Canada and Europe.
All in all, it was a very busy and successful week!read more
By Scott Thompson
BUILDEX Vancouver, one of Canada’s largest tradeshow/conferences, welcomed over 13,000 design, construction, and real estate management professionals on February 13th and 14th to the Vancouver Convention Centre. Over 600 exhibitors and more than 50 educational seminars were presented to the interior design and architecture professions, property and real estate management, and the construction and renovation sectors.
BC Wood coordinated a centralized area for wood products manufacturers with 15 members joining us from the building and finished products sectors including Structurlam, Sitka Log Homes, Pacific Homes, Cedarland, SilvaPanel, Coulson Manufacturing, Woodtone, Masonite, Kettle River Timberworks, BC Timber Frame, Merit Kitchens, Brisco Manufacturing, Big Foot Log Homes, AWMAC, and Wideplank Flooring. Feedback to date has been very positive with respondents citing renewed optimism in demand for wood based building products.
We were very busy during the show as we met with over 40 architects, designers, and contractors; approximately 20 of which we knew and were afforded the opportunity of renewing relationships. The rest were new connections who we will invite to future BC Wood specifier related activities including the popular lunch & learn sessions.
We met with 12 international buyers looking for BC wood products. In each case, we requested they contact us with detail that we can pass on to our members. To date, 3 have done this.
We also met with companies that were both exhibitors and visitors to the show from the value-added wood industry that are not BC Wood members and used the opportunity to promote various association activities.
BC Wood plans to participate in the next Buildex show being held Feb 18th – 19th, 2014. For more information on this event, contact Scott Thompson at 604-882-7100.read more
A few comments and suggestions that may be of interest to industry…
The first few months of the calendar year proved to be extremely busy for the US program with our participation in the IBS show in Las Vegas which was immediately followed by the BIA Hawaii. While I admit there could be worse places to be in January than Vegas and Hawaii, having both events back to back provided a number of logistical and time challenges. The good news is that if you use these events as a barometer of market conditions in the US construction sector, then one could conclude that the market south of the border is finally getting better.
As discussed in the last edition of the Wood Connections, the IBS show has an impressive attendance, topping the 60,000 mark for the first time in five years. The same could be said for the Building Industry Hawaii (BIA Hawaii) trade event. While this regional event is small, interest and participation from the building community from across the Hawaiian Islands was strong. In fact, attendance at this years’ show was 20% higher than last year and up 45% over the past three years. Builders and other buyers who came by the booths were optimistic that market conditions were on the upswing and many were starting projects in the residential and light commercial construction sectors.
The Hawaiian market continues to be a prime location for BC grown softwood species including Douglas Fir, Western Red Cedar (WRC), and Yellow Cedar. This was evidenced by a site visit to a new development on the Big Island of Hawaii. This project is a high-end residential development of 40 plus homes anchored by a private beach club and golf course. More impressive than the view was the use of WRC and Douglas Fir in the construction of the residences and commercial buildings. WRC is featured extensively in the project including WRC shingles in the roof, 12’’clear board and baton exterior siding, and VG WRC interior panelling; the project was a showcase for the species. The architect specified WRC in part due to the unique colour and weather resistance properties of the wood. Where structural timbers were needed, Douglas Fir was specified and is prominently featured in the golf club house and beach club buildings. See images below.
This project is expected to last for the next four to six years. There is an opportunity for BC Wood members to supply materials and finished products for this project. In fact, with improving market conditions being experienced across the US construction sector, there remains excellent potential for the BC Industry to develop and grow market share through participation in trade events such as IBS and BIA Hawaii.
For more information on these events or other opportunities in the US market, please feel free to contact me at email@example.com
In January, BC Wood participated with one of its member companies in the BAU fair in Munich, January 14th -19, 2013. While the turnout from BC Wood members was disappointing, the fair itself was probably the best show I have attended in two or three years. The BAU fair, held every two years, is the largest building materials trade event in Europe. Other shows, especially those in Asia, claim larger numbers; however, their numbers are pumped up based on the practice of allowing the general public access to the show. The BAU fair is a strictly trade-only event and this past event attracted over 240,000 visitors to the six day show.
The BAU fair has a strong international draw with over 60,000 of the attendees coming from countries outside Germany and the bordering Western European countries. This year saw strong contingents from Russia, Ukraine, Latvia, Estonia, Scandinavia, Turkey, Dubai, and other countries within the Middle East. The BAU fair lived up to its reputation as the “architects fair” with close to 50,000 attendees coming from architectural, planning and, design offices.
The size of the BAU fair is staggering with the 180,000 square meters of occupied exhibition space spread over 14 different exhibition halls that showcased the products and services of 2060 exhibitors. In total, 41 different countries where represented in the BAU exhibition halls. The halls were arranged by product categories. BC Wood was located in the “wood building systems” hall along with another 75-80 exhibitors. This arrangement works well as it tends to concentrate the buyers with a wood interest into two halls, ours and the one next door showcasing wood doors, windows, and flooring systems.
The traffic at the BC Wood booth was busy, many times a crowd two or three deep were in front or our booth waiting to talk to someone. This fact was a little astonishing considering that we did not have a display that was anywhere near as elaborate or as large as some of our neighbors. I think the fact that the Canadian flag was prominent and that we had a cross section from a cedar log home on display helped to pull the buyers in. People felt drawn to come into the booth to touch and smell the cedar. Many people did not even know the name of the species, but they did know that they liked it and the conversations started from there. I also think flying the “maple leaf” was important as our booth attracted a far higher proportion of attendees from outside of Germany. Almost 50% on the visitors to the BC Wood booth were from outside Germany. The vast majority of inquiries we responded to were related directly to Western Red Cedar and log home and timber frame projects. The market for these two product categories remains strong within Western Europe, but, particularly, in the new emerging markets of Central and Eastern Europe.
So, to say that I was impressed with the BAU fair and the level of interest that BC Wood received at the fair would be an understatement. I would urge BC Wood members manufacturing log, timber frame, pre-built homes, and any Western Red Cedar products to seriously consider participating in the BAU fair when it comes around again in January of 2015. For more background and some additional observation on the BAU fair, please do not hesitate to contact me at firstname.lastname@example.org.
The deadline for confirming space at the upcoming Turkeybuild show in Istanbul is fast approaching. For any company, who has not done so already, wanting to participate in the Turkeybuild show within the BC Wood pavilion, please contact Brian Hawrysh at email@example.com or in the office at 604-882-7100 by Thursday, Feb 28th, 2013.
For a little more background on the Turkeybuild show…
Turkey remains one of the strongest of these regional economies within Europe. Turkey also has a long history and affinity of building with wood, which gave way to a focus on concrete construction in the post WWII period. With their growing affluence, Turks are rediscovering their traditional preference for wood construction, particularly, in higher-end residential and recreational home construction.
For these reasons, BC Wood decided to explore opportunities for BC’s value-added sector in Turkey. Last May, four BC companies and BC Wood’s representative attended the Turkeybuild show and reported that there was very strong interest shown in BC’s products and services by the local timber and building materials distributors. The products generating the most interest were higher-end solid wood building products and interior finishing materials. Turkish companies showed a great deal of interest in partnering with Canadian companies that produce innovative, higher quality wood products.
During the period of April 24-28th, BC Wood will attend the Turkeybuild show in the country’s economic centre, Istanbul. Last year, the Istanbul show drew over 110,000 visitors, many of them from the neighboring Eastern European and Islamic countries. At Turkeybuild, exhibitors can showcase a full range of building materials and systems. High quality specialty lumber and building materials such as WRC decking, siding and roofing, log and timber frame homes, and prefabricated house packages will be of interest to the Turkish lumber importers, architects, and builders.read more
This week I had the opportunity to meet with a very interesting company; Vancouver Urban Timberworks. They specialize in producing products from hard and softwoods. What sets them apart is that their products are made from discarded trees around the local area.
In and around Metro Vancouver, there are hundredsof trees that are coming down for various reasons which could be quite costly for the individual or company to discard. Starting out in their North Vancouver driveway three years ago, Eric and Danny began retrieving these fallen trees free of charge. They then transformed these trees into unique wood products including large slabs, furniture, and other custom products.
One of their projects included producing a boardroom table made out of reclaimed and salvaged timber from the Squamish Valley in BC. After retrieving the tree, they reclaimed the usable timber, milled it into slabs, transported it in their biodiesel powered trucks, kiln dried it, CNC’d it flat, and finished the table. Click here to watch a quick video on the production of the table.
With the support of their community, they have moved their business out of the driveway and into a retail location that will soon house an exquisite showroom. They are steadily adding and upgrading their equipment and inventory to increase their capacity and meet a high demand.
For more information on Vancouver Urban Timberworks, visit their website: http://vancouverurbantimberworks.com and their facebook page: facebook.com/pages/Vancouver-Urban-Timberworks/245145348849853read more
By Scott Buchholz
This past week saw BC Wood and FPInnovations sponsor a well-received traceability workshop attended by a wide range of industry manufacturers and related Forestry based associations. The workshop broached the subject of the potential role of traceability systems, like ThisForest, as a marketing tool and as an addition or alternative to certification.
With consumers becoming increasingly interested in the origins and supply chains involved in a product, traceability systems are seen as an effective marketing tool, showcasing sustainable business practices and the heart of the company itself.
Traceability represents this missing link between producer and consumer. The fishing and farming industries have already adopted traceability as a viable medium to this extent; it seems the Forestry sector is poised to adopt similar strategies given traceability’s growing popularity, both in industry and consumer demand.
Why is this good for your business?
Traceability is beneficial to business, big or small, for a number of reasons. International pressures are seeking proof of legal harvesting. For producers, this can be demonstrated through traceability, which tracks the supply chain back to the forest of origin. In addition, a company showcasing responsible business practice has the potential for financial return via an increased referral rate due to improved online presence through participation with ThisForest.
Traceability provides a bridge between company and consumer, whether B2B or B2C. It allows the consumer insight into the forest of origin where the wood was harvested, the story of the people behind the company, and something that can be shared between purchaser, family, and friends.
We all know word-of-mouth is the most effective tool in marketing. Studies show that people are more likely to purchase something that was recommended to them by a friend, than anything else. Traceability equips buyers with the tale behind the product and a more intimate relationship with that which was purchased. This motivates consumers to share the story of their purchase and proposes a greater likelihood of returning customers and referrals.
ThisForest is currently in its initial stages of development with a number of trial companies experiencing overall positive results. The workshop this past week allowed for industry input on this burgeoning field of traceability in combination with online marketing and social media. This mechanism doubles as not only a way of showcasing responsible Forestry practices, but also as an effective marketing strategy that people can relate to and share with their inner circles.
It is digitized word-of-mouth.read more
After a successful show in 2012, BC Wood returned to the MBC Show in Seoul, South Korea from January 25th to 28th. MBC is one of the largest construction shows in Korea with 312 exhibitors this year and over 170,000 visitors comprised of builders/architects (39%), interior designers (32%), manufacturers (6%), and distributors (4%) according to the organizers data. Products on display at the show included everything from structural materials and construction equipment to windows, doors, and finishing materials.
The Canadian pavilion was once again organized by BC Wood’s Korean representative, JC Lee. While there were other overseas exhibitors at the show, only the Canadian exhibitors enjoyed a branded pavilion. A total of six BC Wood members took part covering a variety of species and lumber products as well as kitchen cabinets and siding products. The BC Wood booth was used as a reception desk for clients coming for appointments as well as to disseminate information on Canadian wood products and recruit buyers for the September GBM.
As always, JC lined up meetings for the attending members with key clients. However, this year he also arranged an opening day reception inside the pavilion in order to create a networking opportunity for members with invited Korean wood industry VIPs. Both the BC Government Office in Seoul and the Canadian Embassy were partners in this event. Over 100 Korean clients attended this event.
BC Wood also organized an architect’s seminar on the day before the show in collaboration with KIA (the Korean Institute of Architects) in order to promote the use of Canadian wood products in commercial building projects and particularly for facilities being built for the Pyungchang Winter Olympic Games. The event was held at the historic Old Seoul Rail Station and was attended by close to 100 KIA members. Attendees were able to learn about the various wood solutions offered by Canada while we were also able to gain access to high-value specifiers and influencers in the Korean architectural community. BC Wood is planning to further develop this target segment by taking part in the KIA Convention this October. Please contact Jim Ivanoff (firstname.lastname@example.org ) or JC Lee (email@example.com ) for more information on this upcoming event.
A few comments, suggestions, and ideas that may be of interest…
A few weeks back, BC Wood and a contingent of eight member companies travelled to Las Vegas to participate at the International Builders Show (IBS), an annual event where tens of thousands of suppliers, distributors, and builders convene to examine new innovations in home building materials, appliances, fixtures, and technologies.
The mood at this years’ event was optimistic, as construction of single family homes climbed 18% in December from the previous year. When measured year-to-year, home construction in the US is projected to be 23% higher than in 2011, which was a record low year. Strong housing starts along with pent up consumer demand created an air of renewed confidence at this year’s IBS.
IBS also sets the standard for manufacturers to unveil the latest in new and innovative construction products. Kohler, for example, introduced a Bluetooth enabled shower head that can instantly stream your music collection from your cell phone or tablet. Innovative wood products included stunning curved glass door systems from Nana Wall and Caoba door that take advantage of the Eclipse track system which allows the doors to be folded away allowing for large unobstructed openings of up to 20 feet.
The BC contingent, not to be overshadowed by their competitors, did an excellent job of showcasing their wares. Kettle Valley Millwork partnered with Norelco cabinets in the design and construction of a beautiful booth exhibiting their world-class cabinet and architectural millwork capabilities. One showstopper was Norelco’s “gun slinger” kitchen which featured a solid mesquite wood counter which was supported by 3 hand carved six shooter guns. Attendees were drawn to the unique look of the kitchen and at one point had a line up of 10 people to get into the booth.
Participating BC Wood members commented on the high quality leads that were created at the event. BC Wood member Canadian Timberframes Ltd. felt that they got over a 100 solid leads from builders and architects from across the United States and South America. All things considered, the 2013 IBS builders show was a barometer for showing that the US economy is improving and that the residential construction sector across the US is back on the right track. Initial optimism was abundant and here is hoping that this attitude now becomes the norm. For more information on the IBS show or the US market, please contact me at firstname.lastname@example.org
As mentioned in earlier Wood Connections, we anticipated that the first quarter of 2013 would be a busy for the Specifiers Program and the reality is indeed living up to expectations.
We started 2013 out with a bang as January was an incredibly busy month. We conducted 9 Lunch & Learn (L&L) sessions with architects in Vancouver and Surrey and booked additional sessions for February and March. Three of these sessions were initiated by the architects as they requested follow up lunch & learns on specific products we covered in our overview.
We also finalized 4 seminars; two of which are with the two major construction associations in Greater Vancouver – The Independent Construction Business Association (ICBA) and the Vancouver Regional Construction Association (VRCA). BC Wood will have 5 firms from industry actively participating in these sessions with each having approximately 20 minutes to educate the contractors on their respective products. We have also finalized plans for group seminars in Kamloops and Kelowna. These sessions are targeting architects and specifiers and once again BC Wood will be joined by representatives from our industry. This time, 4 companies will participate and present their products in an educational format to the respective groups. We are also planning on a couple of individual L&L sessions while in the Okanagan. All these sessions will be held in March with Kamloops and Kelowna scheduled for March 5th and 6th respectively, the VRCA scheduled for March 20th, and the ICBA scheduled for March 27th.
While we haven’t mentioned it yet, February will be no “cake walk”. As of now, we will have conducted 3 lunch & learn sessions, and are gearing up for Buildex which will be held on Wednesday and Thursday of this week. a week later, I am off to Seattle for the Wood Solutions Fair and returning for another lunch & learn session. Then the week after, we are off to the Interior for our previously mentioned seminars.
In the first weekend of February, I had the pleasure of speaking to the BC Log and Timber Builder Industry Association on the subject of Marketing to Architects. The occasion was the LTBIA’s 16th Annual Conference and AGM which was held at the Quaaout Lodge in Chase, BC. Although my stay was relatively short, I did have the opportunity to renew acquaintances and met some new friends from the LTBIA. From all reports, the conference was a great success so congratulations to Patti LeFrancois and Aaron Moore and their groups for organizing this successful event. I was happy to have been a small part of it.
It’s hard to believe but in just 6 (hectic) weeks, our fiscal year will come to an end and we will start gearing up for the 2013 – 2014 Specifiers Program. If you have any thoughts regarding changes or additions to the program, this would be a good time for your suggestions. We are very open to them as in the end, while we may administer the program, it can only be successful if industry is fully engaged with the ultimate goal of increasing industry’s business. So if you have any suggestions, please let us know.
Also, if you have any questions on this article or wish for more information on any aspect of the Specifier Program, please contact me at email@example.com or call the office. I would look forward to hearing from you.read more