AMD Far East Ltd. Establishes Branch Office in Malaysia
— Abby Goh Appointed as Country Sales Manager to Focus on Developing the Malaysian Market —
Kuala Lumpur, Malaysia --
Advanced Micro Devices, Inc. (NYSE:AMD), today announced the establishment of the Malaysia Branch Office of AMD Far East Ltd. The new office is a result of the significant performance and expected continued growth of the Malaysian market. Abby Goh has been appointed as country sales manager and will be responsible for driving the company’s Malaysian business development and marketing efforts, including major Malaysia government technology initiatives, and building and cultivating relationships with key customers. Abby will report into the South Asia regional office, based in Singapore.
2005 marked a significant milestone in this region as for the first time; the PC market in Malaysia breached the one million-unit mark. While the notebook market has been rapidly growing, IDC expects that the desktop market will still command slightly more than 60% share of the PC market in 2006. Demand for portable PCs continued to build on as more people have sought the benefits of being able to work and access the Internet wirelessly and remotely.1
“The Malaysian market is absolutely important to AMD’s overall success,” said Bryan Low, vice president, sales and marketing, South Asia, AMD. “IDC has seen a 47% year-on-year unit growth of AMD or a 2 percentage point jump in market share in 2005 for PCs consumed in Malaysia2
, and with the success of local IT projects, it is important for us to have a local office in order to work directly with our customers to help meet their needs.”
AMD continues to intensify its marketing efforts in Malaysia in 2006, expanding its support and engaging the enterprise and government sectors. Recent business wins such as the Malaysian Ministry of Education’s 15,000 AMD processor-based notebooks for its Math and Science teachers demonstrates AMD’s success in these areas. A new AMD Solution Provider Program (SPP) for channel partners has also been launched to further encourage and reward AMD channel partners in their endeavors to continue strengthening AMD’s local market share.
“As AMD continues to build its position as a technology leader, I look forward to the task of increasing AMD’s business in Malaysia,” said Abby Goh, country sales manager, Malaysia, AMD. “Since launching the AMD64 family of processors in 2003, and dual-core processors for desktops, servers and workstations in 2005, AMD’s reputation for delivering solutions that meet a wide range of end user demands has grown. I believe AMD will extend its innovative leadership by continuing to deliver high-performance 64-bit solutions, including the latest dual-core processors.”
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com
1 Source: IDC Asia/Pacific Quarterly PC Tracker, 4Q 2005
2 Source: IDC Asia/Pacific Quarterly PC Tracker, 4Q 2005
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