South East Asia not capitalising on mobile video
New media specialist Vidiator has released a report on the mobile video opportunity in South East Asia. The report finds that while the market and mobile users are ready for mobile video, (supported by research from Vidiator which found that 75 per cent in Malaysia and 88 per cent in India have already or would consider paying for mobile video), only a handful of services in the region are hitting the mark.
“South East Asia offers a clear and sizeable market for operators and content providers alike, yet many of the mobile video services on the market at present are failing to create the necessary consumer appeal,” said Tae Sung Park, CEO at Vidiator. “Our report has identified the four key areas that need to be addressed for a service to be successful. There’s no ‘one size fits all’ solution that will work though, we’ve found that while many of the current services have looked at each of the four areas, they may not have made the right decisions in each one. Instead it’s important to work with a trusted partner who can build a reliable service, with the right mix of content, on the right devices and at the right price. This approach can help realise a market with the potential to be worth $22.5 billion by 2016.”