Proton wanted to raise awareness and increase sales of the new Proton Satria Neo CPS. Sporty and stylish in appearance and performance, the Proton Satria Neo CPS was targeted at males aged between 18 and 35 years old.
Homepage standard integrated ads and ROS skyscrapers were run on Facebook targeting males between 18 and 35 years old. With 1.43 million active Facebook users in Malaysia, out of which 48% are males, Facebook was selected as one of the digital platform to promote the new car model due to its popularity among Malaysian males.
The Facebook campaign produced exceptionally good click-through rates.
- Close to 7 million impressions were delivered, creating strong brand awareness among Facebook users.
- The campaign produced 33,363 click-throughs to the Proton website throughout the campaign.
- An average CTR of 0.48% was achieved (the average CTR for Facebook in Malaysia is 0.08%).