UK retailer TM Lewin to open outlets in Australia
UK-based bespoke apparel retailer TM Lewin plans to open its two standalone outlets in Australia, after successfully testing the Australian market.
The firm has launched its shirts in concession shops within Melbourne and Sydney outlets of Australian retailer Myer to test the market, reported fibre2fashion.com.
The retailer has roped in advertising agency Ogilvy Sydney to manage the launch of the new retail stores in Melbourne and Sydney. The firm will be launching a multimedia campaign as well.
Presently, TM Lewin operates 60 outlets across the UK, in addition to having presence in Singapore and Malaysia.
TM Lewin's retail stores offer a full range of men's and women's casual and business wear, and accessories.