Petaling Jaya, Malaysia
Mercedes-Benz puts up best-ever performance
By Zuraimi Abdullah
Mercedes-Benz Malaysia sold 6,970 vehicles last year, beating its previous best performance of 6,146 units in 2008.
MERCEDES-Benz Malaysia Sdn Bhd closed 2010 with its best-ever performance, delivering slightly over 5,000 passenger vehicles for the first time.
This reaffirmed its leadership position in the local premium cars segment, its senior executives said.
At 5,003 units, this was 28 per cent more than the 3,903 units sold by Mercedes-Benz Malaysia's passenger car division in 2009.
The pace of growth was also better than the 15 per cent expansion by Mercedes-Benz globally. The group delivered a total of 1.17 million vehicles compared with 1.01 million units in 2009.
Overall, Mercedes-Benz Malaysia sold 6,970 vehicles last year, inclusive of commercial vehicles such as trucks, under its Mitsubishi Fuso brand.
This is better than its previous best performance of 6,146 units in 2008.
"Following a small dip in 2009, higher overall industry sales as well as our performance is a clear indication of the market recovery as well as a more positive consumer sentiment," said its outgoing president and chief executive officer Peter Honegg.
Honegg said Mercedes E and S-Classes were clear winners within their respective segment, enabling Mercedes-Benz to capture a sizeable share of the overall premium car market.
Among the three top-selling luxury brands in Malaysia - BMW, Audi and Mercedes-Benz - the latter had 51 per cent of the market share last year, he claimed.
On Tuesday, BMW Group Malaysia announced that it had sold a total of 4,509 vehicles last year, 13 per cent more than 2009.
Honegg, who is leaving to lead Mercedes-Benz India this month after nearly five years in Malaysia, did not shed much light on the outlook of the company or industry in 2011.
His successor, Roland S. Folger, said he would be able to share the company's expectations once he had settled down in the next two to three months.
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