Thursday September 20, 2012
Campaign to create breast cancer awareness
SINCE 1996, the Estee Lauder Companies Malaysia has been actively advocating the Breast Cancer Awareness campaign pioneered by Evelyn H Lauder.
In this time, RM2.75mil has been channelled towards research, treatment and care. More than one million breast self examination instructional cards and pink ribbons have been given out to women in this country.
This year, there are many events and activities lined up in Oct in support of the campaign, including the following:
Pink Ribbon Charity Walk and Landmark Illumination
PLACE: National Science Museum, Kuala Lumpur
SEPT 29: Two thousand people are taking part in the 3.5km charity walk. The fee of RM50 per person will be donated to charity. On the same day, to kick-off the BCA campaign, the National Science Museum will be illuminated in pink as part of the campaign’s landmark illumination activity each year. For more information, please e-mail email@example.com.
Pink Ribbon Charity Ball
PLACE: Shangri-La Hotel, Kuala Lumpur
OCT 31: Tables are priced at RM5,000, RM10,000 and RM20,000, and all proceeds will be donated to charity. The highlight of the night will be a performance by Ramin Karimloo, the Iranian-born Canadian actor and singer, who will perform a showcase called West End Musical from Andrew Lloyd Webber, featuring show tunes from Phantom Of The Opera, Miss Saigon, Sunset Boulevard and Les Miserables. Jaclyn Victor wil l be the guest singer. There will also be an auction where guests can bid for a Maurice Lacroix Pontos Décentrique Phases de Lune timepiece worth RM17,200 and an exclusive Selberan bracelet specially designed for the Estée Lauder Breast Cancer Awareness (BCA) Campaign worth RM20,000. For more information on table sales, please contact Penny Ng, Annie Leong or Yen Chong at 03-2092 6000.
Mammogram sponsorship programme
This programme aims to make a difference. Estée Lauder Companies Malaysia is working with Malaysia’s National Cancer Society and the College of Radiology to visit rural villages and urban poor areas in Malaysia so that women can be educated on the importance of a self-breast examination and mammograms. They will also provide transport to local hospitals so that these women can have their free mammograms.
Malaysians are invited to make donations of RM50, and Estée Lauder Companies Malaysia will match the total amount donated for this programme. Donations can be made at any Estée Lauder Companies Malaysia’s brands in Parkson stores nationwide until Oct 31, 2012.
> The campaign beneficiaries this year are The Breast Cancer Welfare Association, The Cancer Research Initiatives Foundation, The College of Radiology Malaysia and The National Cancer Society Malaysia. Each of these non-government, non-profit organisations contribute towards fighting breast cancer through medical research, support for survivors, patients and family members, free or subsidised treatments and more. Do your part in the fight against breast cancer.