I’m on vacation/in post-TED Global recovery this August. Taking social networking easy as well, I posted a chocolate cake recipe on Facebook. You can whip up the quickie soufflé-like treat in a coffee mug with the help of a microwave.
The indulgent little formula emailed by my Sacramento sister comes from a world I haven’t lived in for years. Microwave cooking. White sugar and vegetable oil. It’s so mainstream retro — and a crowd pleaser.
The instant mug cake drew twenty times more reaction than an ultra-topical link to TED Fellow Evgeny Morozov’s explanation of the Russian state-sponsored censorship of a Georgian blogger which caused massive outages at Facebook and Twitter last week. Morozov, a Belorussian Internet scientist I met in Oxford, studies how the online world influences global affairs. He might have had better luck framing the issue this way: cyberwarfare trend = blocked access to future cake recipes.
Even so, the spontaneous manifestation of cupcake-community activism was cheering. Friends from Alaska to Florida, Malaysia to India to Germany engaged and collaborated. They experimented and shared results from pudding and “the perfect soufflé” to admitting a skimped-on-the-oil need “to compensate by eating it with some vanilla ice cream”. Others predicted child-friendliness or posted the instructions to their own walls.
Dog days of summer may not be the best time to come together to solve the world’s weighty problems but apparently it’s a good time to master soufflé-for-one.
Ever experience a heavy-to-soufflé moment that shifts your sync point?
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