Advertise Globally With LinkedIn Ads
In an effort to provide a more localized experience for advertisers, LinkedIn Ads are now available in 17 new languages.
Previously only available in English, LinkedIn Ads enable you to target specific audiences based on job title, industry, company size, age, and LinkedIn Group. Unlike Facebook ads, which are great for targeting retail customers, LinkedIn focuses more on the professional B2B demographic.
LinkedIn Ads now supports English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, and Turkish. Other languages are still being considered for future updates.
With more than 175 million members worldwide, additional language support is a much-needed update for businesses with international audiences.
“For example, the addition of new languages to LinkedIn Ads allows a finance executive in Brazil to use Spanish to connect with clients in Spain, while a tech company in Hong Kong can frame its message in Dutch to pursue customers in Amsterdam,” explained LinkedIn.
[Image credit: Coletivo Mambembe]