It has been some time since my last post, "What Food Taught Me About Internet Marketing." Since then, I've been busting around my country doing business and helping others in many ways. I came to realize, after speaking to one of Malaysia's state assemblyman, that there's a power factor in which businesses can succeed. The many ways to do it can include off, on and above the line marketing while still pioneering the fronting of a 'Township's Website'.
What I'm talking about is, you can engage government bodies (in Malaysia's case, we only have 13 states, thousands of towns) to supplement their web presence and structure, turn it into a robust site offering various information, crunches and media, monetize through ads, sales, leads and referrals, gain business networks through your initiatives, venture into new businesses (apart from what all of us here are doing), build political awareness, and so much more.
I was thinking community site, job opportunities, town services, promotions from different businesses around the town, state and town government information, contribution pages for individuals from different backgrounds, business affiliation (group meetings), current agenda announcements, etc. This can be good for businesses alike. And the people would be:
There are probably tons more as time passes. The better part of it has yet to come.
Although I may not understand how systems in the US work, I believe this is a chance for me here in Malaysia. Every time I drive along the city and look around (out with my friends or alone), I see huge potential in businesses of every industry. Through my research, studies and surveys, there are still many out there who do not know of these potentials, but fall back on traditional ways of expanding their business.
While there is so much to give to the community and so much money to make here in Malaysia, it's only one country alone. Take Southeast Asia. What would happen next? It's no more than 10,000 visitors, with average respondents of 10% and conversion of 1% and average check of $1,000. It may just be 10 times or more the figure than you can make out there.
As always, I'm happy to hear comments, suggestions and opinions from the marketing industry out there, including you, the reader.
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