McDonalds Introduces a Digital Flavor at its Outlets in Philippines
Kuala Lumpur, Malaysia (PRWEB) September 14, 2006
Patrons of McDonalds in Philippines are enjoying a new taste at its outlets; the taste of dynamic digital signage. McDonalds joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala?s visual communications in the current era of technology.
Implemented and managed by Globaltronics Inc.; a pioneering provider of Digital Media Management Services and Systems, the concept behind the McDonalds digital signage network was to enhance the store experience and strengthen McDonald?s branding exercise by keeping customers informed, entertained and educated with visually rich content. The signage network was also aimed to enhance the customer shopping experience in addition to ensuring a focused message is delivered to its intended audience.
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