Air Swimmers is a great product. It is fun and interesting product. Our new company Big Fun Marketing used fun marketing strategy to turn a railway station to a playground for the event. I wore a scuba diving suit, played an Air Swimmers (crown fish) to attract people.
Rather than using push marketing strategy, we used pull marketing strategy. We turn the railway station to a playground, to engage people with fun and interesting way. They don't feel this is an advertising or marketing, they feel this is a game.Traditional way of advertising is interrupt people, but we drew people to our marketing campaign.
Below are few images and an video:
Take photo with Stastion Manager (image above)
Two little cute girls (image above)
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