Kapuso Programs Conquer Global Television Market
October 9, 2012 by GMA-7
GMA7 continues to showcase its high caliber entertainment programs among international audiences through the aggressive marketing efforts of its content acquisition and distribution arm, GMA Worldwide, Inc. (GWI).
Over the last ten months, GWI actively participated in various TV markets and expositions all over the globe alongside other major players in the international entertainment industry.
Last December 2011, GWI attended the Asia Television Forum 2011, Asia’s premium content market across all entertainment platforms, held in Singapore. Among the titles that were highlighted during the event were the groundbreaking epicserye Amaya, the equally successful drama Munting Heredera (Little Heiress), Daldalita, Ikaw Lang Ang Mamahalin (Only You), and the first Filipino film ever to be shown in Hollywood, The Road.
This year, in addition to Amaya and The Road, GWI also brought the Network’s originally produced drama series Legacy, and My Beloved, as well as its top-rating afternoon dramas Kung Aagawin Mo Ang Langit (Losing Heaven) and Hiram na Puso (A Change of Heart) to the Hong Kong International Film and TV Market 2012 (HK Filmart) last March. The HK Filmart is considered to be one of the best locations to promote cross-media and cross-businesses partnerships among entertainment producers in Asia.
In August, GWI promoted the Kapuso brand at the Beijing International Radio and Television Expo 2012, or what is dubbed as ‘The must-attend industry exhibition in Asia.’ The Kapuso programs that were featured in the expo were Langit Sa Piling Mo (Heaven With You), the local adaptations of the well-loved Koreanovelas Stairway to Heaven, Endless Love, and Full House, and the original teledramas, My Lover, My Wife and Ngayon at Kailanman (Now and Forever).
Meanwhile, in keeping with the increasing demand for a complete in-flight experience, GWI also distributes movie titles and TV shows through video-on-demand. In the Airline Passenger Experience Expo held last September in Long Beach, California, GWI brought GMA Films’ Of All The Things, Just One Summer, My House Husband, My Kontrabida Girl, and The Road. It also showcased a number of GMA News and Public Affairs, and GMA News TV Specials including Travel: It’s More Fun in the Philippines, KMJS Summer Special 2012, Pinoy Adventures, among others.
This October, GWI is set to participate in MIPCOM in Cannes, France, the Tokyo International Film Festival 2012, and the DISCOP Africa 2012 exhibition in Johannesburg, South Africa. It will also join the Asia TV Forum 2012 in Singapore once again this December.
“The demand for GMA-produced television content has never been as high as it is today,” said GWI Vice President Roxanne J. Barcelona. “In the first nine months of 2012 we were able to sell over 50 television programs and movie titles to the USA, Hawaii, Kenya, Tanzania, Brunei, Cambodia, Brunei, Myanmar, Singapore, Vietnam, Hong Kong, Macau, Thailand, Indonesia and Malaysia. We look forward to bringing more of our world-class, home-grown titles to our existing clients, and to opening new overseas territories so more international viewers will have access to GMA7′s content,” she added.