Arsenal Football Club has today moved its Chinese language website to QQ.com, the largest portal website in China with more than 700 million registered users.
http://Arsenal.qq.com will carry the latest Club news and exclusive content, with interviews featuring manager Arsène Wenger and first-team players, while benefitting from QQ’s site functionality that will allow the Club to engage with supporters through Weibo and instant messaging.
The digital platform has extensive sport and English Premier League websites, which will offer the Gunners the opportunity to further promote its activities to a huge supporter base in the region.
This latest activity comes at a time when the Club is gearing up for its pre-season Asia Tour 2012 presented by Emirates, with the squad visiting Malaysia then Beijing and Hong Kong where matches will be played against Manchester City at the ‘Bird’s Nest’ Stadium and Kitchee in the Kitchee Cup respectively.
In the 2011/12 domestic campaign Arsenal built on its existing activity to engage supporters in China through its digital activities, with 80-plus stories translated from its main site Arsenal.com each week into Mandarin and an official Chinese blogger based with the Club in London reporting live from various events.
Monthly live player webchats peaked interest and will continue into the 2012/13 season, while ‘China Month’ which started late January in line with the Chinese New Year saw the Club carry LED messages submitted by fans in China in Emirates Stadium for the Arsenal v Manchester United match, supporter-designed fan flags hung outside the ground and fans’ banners hung in the ground across the month of activity.
For further Club news and exclusive features and competitions, stay close to http://Arsenal.qq.com.
Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 Jun 2012