The distinctiveness of the ECER refers to its natural beauty, abundant resources and unique culture and heritage known throughout the world. The region’s spectacular beaches, lakes, islands and highlands are relatively untouched by progress. Its eco-diversity and the fact that it is the heartland of Malay cultural heritage are also well-established. To maintain this character, sustainable development is emphasised.
The dynamism of the ECER reflects the need for growth and development at a faster pace than the other more developed states and regions in Malaysia. It also stresses the need for change in economic orientation, structure, utilisation of technology and mindset.
The competitiveness of the ECER is reflected in the need to attract local and foreign direct investment and secure market share for its products in the face of enhanced competition brought about by globalisation and liberalisation of the world economy. To attain this, there is a need to upgrade its “hard” physical infrastructure and the institutional or “soft” infrastructure, especially with regard to the quality of its working and living environment.