Singapore Airlines is a leading carrier for travel to Australia from its network across India providing 112 weekly flights on the India – Australia route. Destination New South Wales, Tourism Queensland and South Australia Tourism Commission are also partners on this campaign which will be advertised on leading mainline print, television and radio channels to influence travel to Australia.
Mr. Nishant Kashikar, Country Manager, India, Tourism Australia, said, “Singapore Airlines is one of our key airline partners and we have shared a fantastic business association with them over the years. This campaign is an excellent example of a ‘One Voice’ approach of promoting Australia in conjunction with State and Territory Tourism Organisations and airline partners. Collaborative initiatives like this, especially with attractive tactical airfares, provide maximum value to consumers who are planning a holiday to Australia. We have had great response to similar initiatives in the past and look forward to a successful campaign.”
Tourism Australia has recently launched the second phase of its global promotional campaign, There’s nothing like Australia that highlights some of Australia’s best tourism attractions, experiences and products through consumer focused media activities.
India is currently Australia’s 10th largest inbound tourism market. There were 13,700 visitors from India during November 2012, bringing the total for the eleven months to November to 136,800, an increase of 3.6 per cent relative to the same period previous year. By the year 2020, it is expected that Australia will receive approx. 300,000 Indian visitors. India is also the 11th largest source market in terms of expenditure and contributed A$ 715 million to Australia’s total expenditure, with average expenditure for Indian visitors being A$ 5,000.
The all-inclusive Economy class fare of INR 56,000 onwards, offered by Singapore Airlines, is valid for a minimum of two persons travelling together, and is on sale from 01st – 28th February’13 for travel from 10th February’13 to 30th September’13.
About Tourism Australia
Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure. Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country. Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.
In November 2010 Tourism Australia unveiled a new strategic approach for Australian tourism – the 2020 Tourism Industry Potential - to improve the industry’s performance and competitiveness. The 2020 Tourism Industry Potential is a 10 year vision for the industry which aims to grow the overnight expenditure generated by tourism to as much as $140 billion by 2020.
To achieve the 2020 Potential, Tourism Australia operates in key markets around the world offering the greatest opportunities for tourism growth including Australia. This includes established markets such as the United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Canada, Singapore, Malaysia, Hong Kong, Taiwan, India; Thailand, and Gulf Countries.