But then the core supplier had gone belly-up to his many creditors. And despite the books she had read and the theory she had learned, creating a wand relied more on instinct than she had anticipated, and her first attempts yielded failure after failure. Even when she had created useable wands—wands she was proud to sell—she had no money left over for advertisement, and suddenly the back-alley shop’s affordability became clearer, separated as it was from Diagon Alley’s foot traffic.