In either case, he had no love for the House of his birth father. His uncle took him in and raised him as his own, giving him a better life compared to almost everyone else in the world. Most nobles could not even afford the resources that Jon had as the bastard of Winterfell, not to mention the millions of smallfolk or slaves in Essos. Eddard Stark did all of this, despite the potential problems his action would cause in his marriage. He could have simply left Jon to die, handed him over to the new king, or chucked him in a faraway corner of the world with a servant or a trusty bannerman. If nothing else, his uncle's love for his family was undisputed. Compared to House Stark, House Targaryen mattered little to Jon, nor did he want anything to do with the dubious legacy of madmen.