After leaving them, a hesitant Molly, Ron and Ginny, who wanted to wait for John to come out of the shop, were dragged by Arthur and the older boys to the newly formed Knockturn Alley. Instead of a dark alley, they were met by a great number of first years with their parents, who were buying the books for their first year and there were a lot of advertisements for the muggle books. The shops were not only selling school books, but also muggle clothing since muggle clothes were cheaper, but had more quality, if magic was used to preserve them.