It was to receive the last award, the highest and most prestigious, that delivered Mr. Malfoy to Buckingham Palace on January 11, 1919 to which the public caught their first glimpse of Mr. Malfoy. After that first public appearance, the young man would go on to make many more over the course of the year and skyrocket in news and media coverage. It was his new role as leader of the family company and not only his determination, but also his deliverance to the success of several charities that held the public's adoration and attention.