"That's just the way it is," he says. "Wonderful surname, isn't it? Malfoy. Bad faith. The House of Malfoy has been ruling Hell for an eternity and a half, and we'll continue ruling it even after the end of death itself. You'll find that the Sacred Twenty-Eight – that is, the twenty-eight pureblood demon families of Hell – all proclaim their roots proudly. My mother, for instance, is of the House of Black, and her father Cygnus was a High Lord of Hell."