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Home Video Marketing 20 PreProduction Tips to Create Successful Video Content Want digital marketing insights delivered straight to your inbox Subscribe to the Single Grain blog now for the latest content on SEO PPC paid social and the future of online marketing 20 PreProduction Tips to Create Successful Video Content By Raghav Haran UPDATED This post was expanded and updated for 2019 to include fresh new information Are you wondering why so many content marketing teams are yet to take advantage of videoeven with all of the statistics and case studies that prove its effectiveness Case in point 78 of people watch online videos every week and 55 view online videos every day By 2020 online videos will make up more than 80 of all consumer internet traffic YouTube is the second most trafficked site after Google The truth is video production is not an easy task or an affordable one Many teams set out to add video into their marketing strategy but struggle with costs and dont always understand the process either Why Because the most important part of the video production workflow is what happens before the camera starts rolling Preproduction or the planning and logistics phase of a video project is where most of the magic happenslong before you hit the record button And while poor preproduction may not break your video it will break your budget if you dont do your due diligence Even if a video production team has onstaff creatives they may not understand your vision or premise Similar to when you go to a hairdressing salon with a picture to help explain what you want preproduction is where you put that image together You cant create a knockout video without a plan of how youll create it right Fortunately plenty of marketers and production managers have already gone through the steps and learned from their mistakes Thats why we decided to put together a list of 20 video preproduction tips that will help save you a lot of time money and hassle Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 550 Free Bonus Download Get your FREE checklist on turning your video into a highconverting YouTube ad without spending too much money Click here to download it for free right now Once you have an idea for a great video project you need to 1 Define Your Audience Whether you want better insights from Google Ads or a more targeted video defining your audience is the first step in the video preproduction process But dont fall into the trap of assuming that Customer A wants to see X content Defining an audience is a complex process that includes building buyer personas After all your audience is more than just one customer with one interest the group of people youre targeting is likely to have overlapping interests that you can exploit when planning your video content Every business regardless of who theyre targeting should have a buyer persona document that looks a little like this Narrowing down your video viewer to a specific buyer persona rather than a generic audiencewill help you create a much more targeted and effective video in the long run The reasoning for this is simple writing with one specific person in minds allows you to tell an authentic and relatable story Too often marketing campaigns are built to include everyone but result in interesting no one Or as poet John Lydgate put it You can please some of the people all of the time you can please all of the people some of the time but you cant please all of the people all of the time Instead craft your video message to your buyer persona what they find entertaining or interesting and how the product or service relates to and can help them Fancy taking a look at this concept in practice Look to the likes of Dove and Dollar Shave Club for for two entirely different yet effective video content productions that cater to their unique buyer personas Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 636 您的瀏覽器目前無法識別任何可用的影片格式 按一下這裡以瀏覽關於 HTML5 影片的常見問題 000 134 2 Clarify Your Message While the importance of knowing your audience and defining a target market is critical clearly knowing and understanding your message is just as important In other words dont try to cram everything into a single animated explainer video Your business is made up of many moving parts and youll likely need different videos for different purposes For example you might need an explainer video to give potential customers a product demonstration a product demo video to bring new website visitors uptospeed on what you offer or a powerful TED Talktype of message from your CEO Dont try to explain what you do sell your service and bring up a case study all in the same video A tailored video with a specific message and a specific goal will be much more effective in the long run Click here if you need a worldclass explainer video created for your business 3 Determine Your Budget Once youve defined your audience and your message you need to define your budget Why Well failing to gauge a budget at the beginning of preproduction is a good way to inadvertently go over budget Plus vagueness means that its impossible to manage expectations Some elements of video creation are more costly than others which could lead to you overpromising but underdeliveringespecially if youre planning to go above and beyond with your video content by including voice overs or thirdparty interviews If youre thinking of cutting costs by whipping up a quick video on your smartphone with your employees as cast and crew keep in mind that as for brand perception a poorquality video is worse than no video at all The pros of working with a good production company is that they value their work Its placed in their portfolio and used as an online marketing ad Giving them a budget before you ask them to commission your video allows them to produce the highestquality content with the budgets you have available Knowing your budget ahead of time also lets you narrow down what you can and can not do for any given video project and eliminates a lot of secondguessing 8 Videos You Can Generate from One Interview with Your CEO How to Use Live Video Facebook Instagram to Grow Your Business How to Make a Video That People Will Watch Til the End How to Research Your Audience Before Producing an Explainer Video 4 Write and Revise a Video Script While a lot of big ideas come from the Csuite not all executives know how to write video scriptsa key part of preproduction thats most commonly understated Too often teams write the script and execute without critiquing revising and critiquing some more Think about it Its tricky to piece together a script of what you want to say without having input from other members on your marketing team who speak to customers individually Take a look at Zendesks explainer video Although the video itself is very basic its one shot without many moving parts the video script takes center stageand is what makes the production complete Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 101 The script for your video may have gone through several drafts by the time postproduction rolls around but having a solid base to work from will form a large part the course of your production and postproduction schedules Taking the time to get professional inputwhether thats from professional video script writers or the video marketing agency youre working withat this stage of preproduction is an extremely worthwhile investment 5 Include Greetings and SignOffs Traditional inyourface TV infomercials and blatant callstoaction have almost been replaced by a smarter subtler brand of business video But thats not to say that there isnt a place for friendly reminders Thats why weve listed greetings and signoffs in our list of video preproduction tipsbecause subtly promoting your business can push your audience to completing the goal youre working toward However you should be wary about being too subtle with your ask This can actually detract from conversionsas in the case of Wren Studios video of strangers kissing This interesting and emotionally captivating video went viral 41 million YouTube views in three days but without a CTA or a nextstep direction it lost its momentumand potential sales Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 329 First Kiss is actually an advertisement for Wren Studio a clothing company but youd be hardpressed to know that after watching it So how do you strike the balance between subtleness and overpromotional The answer is simple Plan the video as you would normally without mentioning any calls to action Then when the content is coming to a close ask your viewer to take actionwhether thats by visiting your website clicking a link or making a purchase Free Bonus Download Get your FREE checklist on turning your video into a highconverting YouTube ad without spending too much money Click here to download it for free right now 6 Get to the Point within 8 Seconds In a world of disappearing messages loaded up with stickers and filters on Snapchat and Instagram and smartphoneinduced ADHD its important know that most viewers will click away from your video after the first eight seconds if their attention wavers Why Because the average attention span is just 85 seconds which is one second less than the attention span of a goldfish by the way Fortunately for video producers and scriptwriters everywhere this isnt a bad thing The first eight seconds of video are just enough to include a brief greeting that states who the speaker is what brand he or she is representing and what theyre going to talk about Many writers refer to the term midres an abbreviation for in medias res which means into the middle of things Starting a story in the middle of things kicks the viewer into a whirlwind of excitement that will keep them engaged long enough to hear your why in the video The why of your video is the reason why your audience will benefit from your product or service AKA the most important part Its also a problem that your company can resolve for them Just take an accounting software company for example Their target audience of small business owners might not realize theyre spending too much time collecting scanning and filing receipts until theyre shown the brands videoand convinced to switch 9 Tips to Close Sales with Video Content 12 Engaging Types of Video Content that Viewers Love to Watch How to Craft a High Converting Explainer Video Top 5 Reasons Why Your Videos Are Not Performing Well 7 Decide Your Ideal Video Length While conversion and completion metrics shouldnt be the endall when it comes to determining the length of your video hint your message should make that determination the final runtime will affect your overall completion rate As you might expect theres a direct correlation between video length and viewer dropoff According to Wistia youve got up to two minutes to hold your viewers attention meaning that a 90second video will hold a viewers attention as much as a 30second video This is surprising and actionable information for video marketers If youre making short videos you dont need to stress about the difference of a few seconds Just keep it under 2 minutes Click here if you need a worldclass explainer video created for your business Keep in mind that the length of a video generally varies depending on which stage of your marketing funnel youre creating content for The lower down in the funnel you go the longer though still focused your video content can be 8 Be Transparent and Authentic The last step and guideline for effective video script writing is to be transparent and authentic One report found that consumers trust their family and friends more than company advertisements And although companies can never be peers they can be experts in their field who offer something of value in a nonsalesy way Video marketing is a very effective type of content marketing and the ultimate goal of content marketing should be thought leadership In other words you want your viewers to see you as an expert and place trust in your brandand not just about your own products and services but about everything Thats a great way to get your audience onboard with your brand and start building those personal connections that are so important for sales Heres a great example of how Basecamp use this friendly nonpromotional tone in their video content Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 349 9 Create and Follow a Storyboard A storyboard is a sequence of drawings that shows all the various shots of your video and gives everyone working on the video content a solid plan to work from Vidyard has a pretty good explainer post that covers the basics of creating storyboards from a nonartists point of view and shares exactly why video marketers should always make them before shooting the video Just as a video script is an indispensable preproduction tool a storyboard is invaluable as an efficient way to visualize the shoot before it happens Why Because the storyboard takes the script and verifies its possibility by taking the images in your head and putting them on paper It can also help to answer questions like Where does the light come from What does the location need to have for the production to work Is there a location in mind What tools will each shot require in order for them to look and feel the way the script intended There are a variety of functions lenses tripods and sliders that may or may not be available for the shoot so its wise to know what equipment youll need beforehand The tools will also affect your budget so knowing if you need that crane shot and the cost for the rental are crucial to preproduction Not a great artist You can always use a service like StoryboardThat to create the storyboard for your marketing video 10 Make a Shot List Just as a storyboard is the scenebyscene breakdown of a video a shot list is the shotbyshot breakdown of each scene Shot lists include specific details like camera placement and lighting directionmaking this document the ultimate preproduction planner Shot lists usually include Scene number Shot number Location Shot description Framing Actiondialogue Actors involved Props needed Extra notes So make sure this is on your preproduction todo list after crafting your storyboard Covering these two areas with help from your producer and videographer will save you tons of time during production Free Bonus Download Get your FREE checklist on turning your video into a highconverting YouTube ad without spending too much money Click here to download it for free right now 11 Create a Production Schedule Now that youve got the basics covered its time to think about when and where youll be recording the video This is your production schedule or a shooting schedule Youll need this document to make any kind of judgment call on whether your video project is going according to plan and to manage the time expectations of stakeholders Your video production schedule should include key information such as Location Sceneshot Equipment People needed Contact info Date and time A production schedule is a onestop shop for all your production questions and concerns and should be updated regularly and shared with the entire team Click here if you need a worldclass explainer video created for your business 12 Overestimate the Time Youll Need Generously As a rule of thumb particularly when stakeholders are involved its always best to underpromise but overdeliver One of the best ways you can do that is by not giving yourself a razorthin window of completion especially if you arent very familiar with video production workflows Underestimating production time is just as bad as overestimating resource capacity You dont want to rush through one section of your storyboard because you havent allocated enough time to film itand potentially need time to refilm which means renting equipment and getting the actors back again So if this is your first time working on a video or if you still feel you arent very experienced give yourself more time to work with to prevent unforeseen scheduling shooting and postproduction conflicts wreaking havoc with your entire plan The Ultimate Guide to Video Marketing 7 Ways Video Helps Inbound Marketing A YouTube Video Marketing Guide to Increase Prospects in Your Funnel How to Produce Paid Facebook Video Ads for Mobile Like a Pro 13 Decide on a Studio or Location There are few decisions you can make with more resounding impact on the production schedule than whether you want to do your shoot at a studio or on location like a beach for example While it may not seem like a huge deal at a glance it certainly is for your budget Studios will already have everything in place for you to work with and all youll need to do is show up and bring your actors Shooting on location on the other hand involves travel and equipment transportation costs and the whim of the elements like weather Youll need to be aware of these costsand include the location details in your production schedule Free Bonus Download Get your FREE checklist on turning your video into a highconverting YouTube ad without spending too much money Click here to download it for free right now 14 Visit all Locations Ahead of Time Even if you do decide to shoot in a studio you should still visit it beforehand to get a full understanding of the space youre working with Why Because one of the best ways to build an accurate production schedule is by determining which locations will be problematic and scheduling them into your day based on availability Outdoor shots for example need to be scheduled based on the type of lighting you require and should be flexible in case of inclement weather If youre shooting in a real office however shots will need to be conducted after hours Visiting locations ahead of time also gives you the chance to preview each scene and update both your shot list and storyboard with actual accurate pictures Unsure on where to start Check out this article from DIY Photography on locationscouting for other factors youll need to consider Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 408 15 Determine Your Equipment Needs Knowing exactly what equipment youll need for every shot in your shot list should be something that you have set in stone long before the first camera starts rolling Understanding the basics of a script storyboard shot list and even production schedule might be easy but knowing why a Canon 5D wide angle lens steady camera is the best choice for a specific 3second shot is not so intuitive Ideally equipment needs will be managed directly by a production manager who will coordinate equipment hire from your shot list However for smaller projects the videographer should be the one making the call It depends on what type of video youre creating the scope of the content your budget etc but here is a basic list of video equipment youre likely to need 16 Inventory Equipment You Already Have Once youve worked with your producer to list the equipment youll need for all your shots take a moment to double check what you already have inhouse because your producer certainly wont know Larger companies with multiple departments could literally have viable equipment tucked away in some storage room Maybe theres a certain type of microphone that HR uses to make their recruiting videos or a hightech camera lying somewhere in the product department Checking before ordering new equipment could save you hundreds to thousands of dollars in rentals 17 Use Your Companys Best Representative Often the narrator in largescale business videos will be someone from the Csuite But you might want someone who can get the job done better quicker and build stronger relationships with your audience too Thats when hiring professional actors can come in handy However if you want to shave a bit more off your budget and identify a longterm talking head for your videos especially if you want to start a company vlog keep in mind that there could already be someone in your HR sales or marketing department whos just waiting to shine To find these people send a companywide letter inviting interested people to take part in a quick interview or even audition with the script youve put together Every company has its fair share of interesting characters and one of them might just fit the camera perfectly Where an actor or paid hire might study the script and play well nothing compares to someone who lives and breathes your brand message every single day 18 Have a Call Sheet Regardless of whether you decide to go with professional actors or inhouse representatives one of the last spreadsheets youll need to prepare is the call sheet This allimportant companion sheet to the production schedule includes the contact information of every member of the film production crew and the actors A good call sheet will answer all the basic who what where when and why questions at a glance and is practically invaluable when it comes to keeping organized calming nerves and managing expectations The call sheet will be used more often than you think from a daily checklist to role call to the emergency contact list when youre missing a key player in the shoot If youre confused about how to piece a call list together you can use a service like Still Motion which provides call sheet templates 19 Line Up Your Talent Once you have your script storyboard shot list production schedule and call sheet lined up youre almost ready Now its time to put your talent on set As any actor will tell you the importance of linereadings and rehearsals can not be understated Its a good idea to get your talent familiar with locations dress directions etc before they show up for the actual shoot so they and you know what to expect If youve found that one of the actors youve commissioned doesnt fit with your vibe now is the perfect time to recast if necessary Free Bonus Download Get your FREE checklist on turning your video into a highconverting YouTube ad without spending too much money Click here to download it for free right now Ride the Video Content Marketing Wave to Boost Your Organic Reach 4 Quick Tips on Ranking Your Video on Google The Ultimate Guide to YouTube Advertising in 2018 How to Use Snapchat for Video Marketing These 7 SEO Tools Are Your Secret YouTube Marketing Weapon 20 Remember Video Marketing Is Worth It If youve reached this point and are questioning whether the video youre planning is worth the effort dont lose faithand remember that video marketing is worth it The stats dont lie 97 of marketers say video has helped increase user understanding of their product or service 76 say it helped them increase sales 47 say it helped them reduce support queries 76 say it helped them increase traffic 80 of marketers say video has increased dwell time on their website As you can see there are many things to consider before hitting the record button on your latest video marketing campaign Always make sure youve got the basics covered know the purpose of your video and have the equipment youll need to make a solid start when it comes to filming The sooner you start using video in your marketing the sooner you can leverage its power to establish thought leadership and trust in order to attract qualify and convert new customers to your brand as well Your browser does not currently recognize any of the video formats available Click here to visit our frequently asked questions about HTML5 video 000 444 We help great companies grow their revenues Get Your Free Marketing Consultation Video Marketing Linkedin Written By Raghav Haran Raghav Haran is a content writer and marketer who helps B2B companies generate more leads Write for us Think youve got a fresh perspective that will challenge our readers to become better marketers Were always looking for authors who can deliver quality articles and blog posts Thousands of your peers will read your work and you will level up in the process Contribute to our blog Back to Top

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O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O 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You

must

be

this

big

to

ride

a

skateboard

June

It

seems

that

skateboarders

are

getting

both

younger

and

older

at

the

same

time

Tony

Hawk

ollies

over

his

MiniCooper

at

age

and

a

kid

like

Tom

Schaar

goes

and

lands

the

sports

very

first

at

age

You

may

have

even

seen

the

viral

youtube

videos

of

Kahlei

the

year

old

Australian

skate

phenom

cruising

around

in

nothing

but

a

diaper

So

how

old

do

you

need

to

be

to

start

skateboarding

Can

you

start

too

young

What

is

the

right

age

to

start

skateboarding

We

set

out

to

find

the

answer

If

you

are

really

pressed

for

time

the

safe

bet

says

go

for

it

between

and

years

old

always

wear

a

helmet

and

pads

and

make

sure

there

is

adult

supervision

It

is

absolutely

never

too

late

to

start

skateboarding

Many

of

todays

pros

never

started

until

they

were

teens

Plenty

of

parents

are

grabbing

their

first

board

to

try

to

keep

up

with

the

kids

By

far

the

most

often

cited

experts

on

the

matter

seem

to

be

the

American

Society

of

Pediatrics

who

appear

to

have

first

issued

their

perspective

in

that

Children

younger

than

years

of

age

should

not

use

skateboards

They

are

not

developmentally

prepared

to

protect

themselves

from

injury

This

statement

is

expanded

upon

in

a

followon

revision

published

in

which

included

the

more

complete

statement

Young

children

may

be

at

high

risk

of

injury

from

skateboards

and

scooters

because

their

judgment

of

their

own

skills

and

strength

is

often

poor

as

is

their

ability

to

judge

foot

or

vehicular

traffic

Their

center

of

gravity

is

higher

than

that

of

older

children

and

adults

their

neuromuscular

system

is

not

well

developed

and

they

are

not

sufficiently

able

to

protect

themselves

from

injury

For

these

developmental

reasons

children

younger

than

years

should

not

ride

skateboards

and

those

between

and

years

of

age

should

be

closely

supervised

while

skateboarding

This

paper

and

its

recommendations

was

reaffirmed

by

the

Society

in

and

most

recently

in

late

The

mathematician

in

me

grumbles

that

they

excluded

year

olds

entirely

so

I

tend

to

take

the

liberty

of

lumping

the

year

olds

in

with

the

group

as

opposed

to

the

under

While

I

bristle

a

bit

at

all

the

relatively

subjective

generalizations

being

made

here

presumably

the

analysis

is

fair

at

the

very

least

for

center

of

the

bell

curve

there

are

surely

outliers

on

both

ends

Based

on

our

experience

the

recommendations

seems

fair

We

do

see

kids

under

at

the

skatepark

and

some

are

very

good

The

really

good

ones

seem

to

innately

compensate

for

their

higher

center

of

gravity

proportionally

larger

heads

by

bending

their

knees

almost

squatting

on

the

boards

At

the

same

time

we

havent

seen

anything

that

indicates

a

skater

would

significantly

benefit

or

have

a

major

advantage

in

the

long

run

for

having

started

out

under

That

being

said

the

level

of

progression

occurring

in

those

that

are

start

skating

between

is

dramatic

Those

kids

are

on

Please

share

your

perspective

in

the

comment

section

below

I

know

our

readers

would

love

to

hear

what

other

parents

are

thinking

Response

BriSouthJersey

September

Hey

guys

Love

The

Site

Heres

my

thing

My

son

carter

is

He

rides

my

board

right

now

until

I

am

able

to

order

one

from

your

site

He

is

only

years

old

and

I

read

the

above

article

by

the

American

Society

of

Pediatrics

but

what

am

I

going

to

tell

him

NO

HECK

NO

Im

ot

going

to

tell

my

son

hes

not

aloud

to

skateboard

He

wants

to

do

it

I

am

thrilled

I

just

help

himTeach

him

Make

him

wear

pads

knees

and

helmet

right

now

Elbows

and

wrists

gaurds

are

next

paychecklol

Its

BrianReinert

NewJersey

Leave

a

comment

Comments

will

be

approved

before

showing

up

Name

Comment

O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O