How Fortnite Streamer Ninja Suddenly Took Over Twitch Image Ninja twitchtvninja When Tyler Ninja Blevins hit 100000 subscribers on Twitch he could barely form words The streamer sporting his trademark yellow headband broke out into a fit of incredulous laughter before howling at the top of his lungs But he had every right to lose his shit after all hed just broken the alltime overall subscriber record with 50000 subs a week earlier Doubling an alltime record in just a handful of days Madness Now at over 130000 subscribers Blevins will earn at least 350000 this month and potentially millions by the end of the year Every few messages in Blevins Twitch chat theres another subscription notification It adds up fast For comparisons sake even other popular streamers tend to only get a handful of subs per minute while regular streamers would be lucky if they saw those kinds of numbers after a whole months worth of streaming At this point Blevins is so big that even Drake follows him Its the kind of success story Twitch culture thrives on Blevins started out as a pro Halo player and has been streaming since 2011 before many of us had a concept of what a streamer even was Hes the platonic ideal of a grinder somebody whos put in the hours and slowly worked his way up the Twitch food chain Except thats not all there is to it Blevins exuberant personality and ceaseless dedication to his craft have certainly played a role in his ascension to the status of Twitch deity but only up to a point Raw skill and a penchant for wild plays is another key part of the equation The rest is a string of controversial circumstances that have shaped the discussion around Twitch over the past few weeks thanks to promotions involving highly sought Fortnite skins Advertisement Sneaky success Theres no doubting that Blevins a 26 yearold from Illinois is a phenomenon These days his streams regularly attract more than 90000 concurrent viewers eclipsing big names like Dr Disrespect Tyler1 and Shroud and putting him nearly in the same league as esports events like Overwatch League and League of Legends Championship Series It wasnt that long ago though that Blevins wasnt even pulling a thousand viewers at any given moment A former moderator AngelicNinja told me that when he was involved with Blevins channel back in 2014 Blevins tended to get about 800 viewers max and didnt even have a thousand subscribers Not terrible by any means but definitely not an indication of future superstar status either Stream VODs from back then paint a picture of a dude who cared a lot about his skill level in games like Halo but was also silly enough to do Spongebob impressions in the middle of intense matches AngelicNinja took a break from Twitch and upon returning recently was shocked at how big Blevins had become but relieved to find that not much else was different Advertisement His core personality hasnt really changed at least not as far as I can tell from on stream and I think thats really helped him AngelicNinja said in an email He was always a grinder playing and streaming tons even back then when the support wasnt anywhere near as crazy I always figured he could go big given the right circumstances but with him only playing Halo at the time I never really expected it to actually happen After Halo 5 however Blevins switched over to H1Z1 the game that catapulted the nowpreposterouslypopular battle royale genre into Twitchs limelightat least before PUBG beat it up and took its lunch money Then he moved onto PUBG and later last year Fortnite The former two games spiked his popularity but when he started playing the latter thats when things really took off Why Because Blevins already had a builtin audience that allowed him to be at the top of Fornite s directory on Twitch causing even more viewers who were searching for good streams of the increasingly popular game to flock to him Advertisement Many people say hes cringey and I can see that but hes extremely passionate about what he is doing and how well he performs Hes risen to the top of every battle royalestyle game hes dedicated serious time to a longtime fan of Blevins named UltimateHopeless told me in a DM As a result hes carried over portions of each audience either because his notoriety caught a passerbys interest or because his already dedicated fans are eager to see him conquer the next big hill Nosoup911 a fan whos 34 watches Ninjas streams with his son which leads to another common refrain among fans kids love him Hes a veritable spirit bomb of energy during most streams and many of his shticksfor instance donning a his trademark yellow headband and dressing his avatar up as John Wick for lengthy almost cinematic elimination spreesare entertaining in an almost childlike way Hes youthful passionate and a little bit wackyall of which works phenomenally well in conjunction with Fortnite which is the talk of high schools across the country right now Advertisement Blevins a longtime streamer and former Halo pro has proven to be very good at shooting looting and building towers that go up up up in Fortnite When he leaps off of his makeshift defensive structures and fires down at opponents unprotected heads bursting their shields in the process you can almost see echoes of the Halo player he used to be Nosoup911 whos relatively new to Twitch subbed to Ninja a couple months ago just a few days after he started watching his stream Skill he said was definitely part of the appeal but so was the earnest personality that accompanied it I found myself watching him for hours Nosoup911 said in a DM Not sure what it was exactly but the combination of great gameplay raw emotion and comedy just appealed to me Its not scripted Hes extremely passionate about the game and his performance Many people say hes cringey and I can see that but hes extremely passionate about what he is doing and how well he performs Advertisement Case in point in recent times Blevins has also made waves by holding a charity drive in the wake of a friends suicide In doing so he received support from popular streamers and YouTubers alike ultimately raising over 113000 for the American Foundation For Suicide Prevention in just one day At the end of it all he was nearly in tears This is one of the most amazing things I have ever done in my entire life Blevins said at the time He added that he could have 100000 viewers but if no one cared and no one would donate for causes like this it wouldnt mean much at all Advertisement To be fair the drive helped catapult Blevins profile even further into the stratosphere but watching clips of it you get the sense that hes being sincere He wants to help He wants to do goodsomething that was also apparent when for instance he used his platform to speak out against the notion that women are stealing peoples viewers and ruining Twitch after another streamers hateful rant revived that ugly discussion Blevins does not deviate far from the typical Gamer Dude On Twitch formula but his particular brand of heartonsleeve earnestness makes him just a bit more endearing In a time when dramatic falls from grace followed by equally dramatic and calculated returns make for surefire success on Twitch Blevins is refreshingly uncynical in his approach Hes aware that his newfound success is unprecedented and hes wildly excited about all of it He regularly expresses gratitude and incredulity on stream Hes won the Twitch lottery and now hes on top of the world Advertisement Theres a powerful appeal to watching somebody do something nobody else has done before especially when theyre aware of it On Twitch fans can follow Blevins rise every step of the way They can see him laugh cry and get frustrated when he doesnt perform as well as hed like They can watch him react to this absurd circumstance in real time like when he could barely contain himself while watching his subscriber count approach 100000 Theres a frenzy around his success whichbecause so many people are talking about him and checking out his channelbegets more success Twitch clips algorithms Right place right prime time There are however questions about just how many of Blevins subs are legit This largely stems from the fact that Blevins sweaty screaming dash to 100000 subscribers coincided with a major Fortnite promotion on developer Epic and Twitchs part Since February 28 people have been able to sign up for Twitch and Amazons subscription service Prime and in return receive highly coveted Fortnite cosmetic items and a special glider In the process of all this people get a free onemonth subscription to a streamer of their choice Many of those skeptics claim have gone to Blevins The implication then is that these arent real subscribers but merely people hunting for gold in Twitchs suddenly lootrich hills After theyve gotten what they came for they have no reason to stick around Advertisement At this point Fortnite is more popular than PUBG on Twitch and people go bananas over Fortnite loot Some streamers and viewers however speak of Twitch Prime bots in hushed resentful tones claiming that people have found a way to automate the process of redeeming the Fortnite deal and subbing to streamers in droves with dummy accounts These people they further allege sell the accompanying Fortnite accounts to make money on sites where boosted accounts go for anywhere from 60 to 300 The implication then is that these arent real subscribers but merely people hunting for gold in Twitchs suddenly lootrich hills After theyve gotten what they came for they have no reason to stick around Their Twitch subs then are incidental indiscriminately selected and likely temporary Blevins channel is the biggest and most visible the thinking goes so a majority of these accounts have ended up subbing to him Weve reached out to Blevins multiple times over the past couple weeks but as of writing he had not replied But onlookers see whats happening with other streamers and assume its happening to Blevins on an even larger scale Advertisement Kinda a weird thing to complain about tweeted a popular streamer named Shorty but the compromised Amazon Prime accounts spam subbing Twitch Prime to channels needs a fix Sure its more money in the streamers pocket but its still not right He added that at one point he got 200 new subscribers in 30 minutes and none of them were on his viewer list Other popular streamers quickly chimed in with their own similar stories A smaller partnered streamer named Righty told me its been happening to him too Recently Ive been getting a few subs here and there that have less than 1 minute in my chat all with Twitch Prime he said in a DM So Im kind of concerned as a fellow friend was recently banned and now unbanned after someone was donating fraudulent bits to her Advertisement In a statement to Polygon Twitch claimed that bots arent to blame in this particular case and the Fortnite Prime deal really is just that popular Weve seen large numbers of players trying Twitch Prime for the first time getting free loot and using their first monthly free channel subscription said Twitchs statement Its great to see many broadcasters getting a bump from these new Twitch Prime members New members are subscribing to these popular Fortnite channels and we havent seen any indication of bot activity All we know for sure then is that Blevins subscriber base has grown faster than ever since late February faster than anybody elses on Twitch for that matter Is this growth spurtwhich has likely seen at least a bump as Twitch put it from the Fortnite deal the determining factor in his popularity though Definitely not He broke the alltime sub record before this deal ever began after all and the headlines that generated doubtless drew even more people to his stream Blevins newfound popularity is so immense that people are trying to explain it all away but smoking guns and silver bullets are for cowboys not ninjas There is no singular explanation for it Blevins after years of slowbuilding success has been lucky enough to land in the right place at the right time with the right game personality look skill level and builtin fanbase Will it Share This Story About the author Nathan Grayson Kotaku reporter Beats PC gaming Overwatch Twitch Email Posts

O O O O O O O B O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O


The three flows of supply chain by Nifemi Aluko posted in Spotlight 16 March 2016 So now that you have a better understanding of your supply chain lets discuss the three flows of supply chain Lets dive right into it Supply chain management is the management of these three flows Material Product Flow Information Flow Financial Flow Material Product Flow This is the flow of the physical product from supplier all the way down to the customer This flow is usually unidirectional that is it only flows one direction from supplier to customer however in certain instances when the customer returns the product the flow occasionally goes in the other direction A typical flow of materials usually begins with the raw materials suppliers to manufacturers to warehouses and distribution to the the final customer Information Flow Information flow is the flow of information from supplier to customer and from customer back to supplier This flow is bidirectional that is it goes both direction in the supply chain The type of information that flows between customers and suppliers include quotations purchase orders delivery status invoices customer complaints and so on For supply chain to be successful there has to be constant interaction between supplier and Customer In many cases other partners like distributors dealers retailers logistic service providers are involved in the information network kpakpakpacom is an information network for product makers suppliers and consumers of goods made in Nigeria Check out the information flow in our QA community Financial Flow Lastly financial flow involves the movement of money from the customer to the supplier Usually when the customer receives the product and verifies it the customer pays and the money travels back to the supplier Sometimes the finances flow the other direction from supplier to customer in form of debit For an efficient and effective supply chain it is important that all three flows are managed properly with minimal effort By understanding your supply chain and how products information and money flows through it you will be in a good position to find several inefficiencies and figure out how to significantly improve your business Nifemi Aluko Connecting global organizations with quality information and insights to help them succeed in the Nigerian market Passionate about business technology and music Leave a Reply You must be logged in to post a comment

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