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Gender-based violence is a complex epidemic. However, there is an incredibly simple strategic element for effectively addressing GBV that too often gets overlooked – boys and men are the root of the solution. There are many reasons why this makes sense, but the most obvious is the fact that boys and men are the primary perpetrators of violence against women. Eradicating GBV demands a comprehensive approach. Programmes and policies that focus only on women and girls are only partial solutions.