Power of presidency resides in language as well as law
- Take a closer look at his speeches and public utterances and his political success turns out to be no surprise. It is the predictable result of the intentional use of language to dominate others.
Bush, like many dominant personality types, uses dependency-creating language. He employs language of contempt and intimidation to shame others into submission and desperate admiration.
Bush is a master at inducing learned helplessness in the electorate. He uses pessimistic language that creates fear and disables people from feeling they can solve their problems. In his Sept. 20, 2001, speech to Congress on the 9/11 attacks, he chose to increase people's sense of vulnerability: "Americans should not expect one battle, but a lengthy campaign, unlike any other we have ever seen. ... I ask you to live your lives, and hug your children. I know many citizens have fears tonight. ... Be calm and resolute, even in the face of a continuing threat." (Subsequent terror alerts by the FBI, CIA and Department of Homeland Security have maintained and expanded this fear of unknown, sinister enemies.)
Contrast this rhetoric with Franklin Roosevelt's speech delivered the day after the Japanese attack on Pearl Harbor. He said: "No matter how long it may take us to overcome this premeditated invasion, the American people in their righteous might will win through to absolute victory. ... There is no blinking at the fact that our people, our territory and our interests are in grave danger. With confidence in our armed forces with the unbounding determination of our people we will gain the inevitable triumph so help us God." Roosevelt focuses on an optimistic future rather than an ongoing threat to Americans' personal survival.
Bush's political opponents are caught in a fantasy that they can win against him simply by proving the superiority of their ideas. However, people do not support Bush for the power of his ideas, but out of the despair and desperation in their hearts. Whenever people are in the grip of a desperate dependency, they won't respond to rational criticisms of the people they are dependent on. They will respond to plausible and forceful statements and alternatives that put the American electorate back in touch with their core optimism. Bush's opponents must combat his dark imagery with hope and restore American vigor and optimism in the coming years.
Got that, Howard Dean?
I've always appreciated Mark Crispin Miller's The Bush Dyslexicon because it makes much the same point: That Bush's supposed mangling of the language masks a fierce, nearly sociopathic contempt for others, and actually reveals a master manipulator at work. But this piece also points out the effect of this manipulation on his audience -- and, moreover, how to hoist the White House occupant upon his own petard.
[A tip o' the Hatlo Hat to Jack Davis for the heads-up.]