Social media has changed the election of the president of U.S. a lot. From 2004 and 2012 Obama’s campaigns, we know that this kind of strategy is quite useful.
In 2008, when Obama shared the news that he had won the election, there was only 157 retweets. However, when it was 2012, there was 800 thousand retweets. And 2012 was called a social median election in the history of U.S. president campaign. Compared with Romney, Obama has 21 million Twitter fans and 32 million Facebook fans.
Campaign researchers gathering data from the internet, and analyze what kind of people can be persuaded to vote for them easier. According to Ipsos Mori’s research, social media has a greater impact on young people from 18-24 years old. people aged from 15-25 use their social media to talk about the politics and more than 34 percent people shows that the information on the internet would affect their decision, which lead to a huge increase in the money spent on social media in this year election.
In the year of 2016, 11.4 billion dollars would be spent on the advertisement, where 1 billion dollars would be spent on social media. Except for Twitter and Facebook, Instagram and Snapchat are becoming the next social media campaign platforms.