The word blitz is a relic of the World War 2. It comes from the reference Hitler made to describe his extremely aggressive and intense campaign: BLITZKRIEG. During World War 2, Germany expanded with Germany expanded skill and speed through Europe and captured Poland, Belgium and France almost in a blink of an eye. The word Blitzkrieg means war that is fought as quickly as lighting strikes. Soon this word was adopted in military parlance to describe any quick and efficient military action.
And as it happens with many things, the shorter form of the word began to be used in Britain and we got out present day word Blitz. The use of the word blitz does not limit itself to war alone. One of its meaning is the same as blitzkrieg but it is also used to describe any aggressive campaign. For example, all the intense ad campaigns we see when a new product is about to be launched by a company. Or the ones launched by politicians when they stand for an election. At that time, it is all about being in the limelight.
The dictionary definitions for Blitz are as follows:
1. a. A blitzkrieg. (noun)
b. A heavy aerial bombardment. (noun)
2. An intense campaign. (noun)
3. Football A sudden charge upon the quarterback by one or more of the linebackers or defensive backs when the ball is snapped. Also called red-dog. (noun)
4. To subject to a blitz.
5. Football To rush (the quarterback) in a blitz.
Word in Context
The following is an extract from The New York Times used for educational purposes.
It’s another perfect illustration for the word Blitz. If one does involve oneself in a blitz of spending, one is sure to achieve anything one wishes to achieve.